Social Media

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  • How to Remove Fake Facebook Fans

    Social Media Examiner
    Kandice Linwright
    2 Sep 2014 | 2:00 am
    Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this article I’ll show you how to [...]This post How to Remove Fake Facebook Fans first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Vine: Short Videos and What Marketers Need to Know

    Social Media Examiner
    Michael Stelzner
    29 Aug 2014 | 3:00 am
    Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]This post Vine: Short Videos and What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 4 Ways to Use Images as a Background in your Design

    Canva
    Poppie Pack
    26 Aug 2014 | 5:00 am
    Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design. How to apply effective techniques to images to create backgrounds Design is about stretching your creative wings, so keep them moving by applying filters and original…
  • The Do’s and Don’ts for Creating Hyperlapse Videos

    Flightpath
    Stephanie Bousquet
    29 Aug 2014 | 8:47 am
    If you were unsure of the power of social video before, Instagram’s latest brainchild, Hyperlapse, will make you a believer.  Launched earlier this week, Hyperlapse is a stand-alone app for iOS that condenses and stabilizes phone videos into trendy timelapses. Unlike other video editing tools, Hyperlapse allows for users to easily adjust the video from 1x to 12x speed without any delay for scrubbing or processing.  And don’t be fooled by the brilliantly simple user experience, the technology behind this app is pretty serious. While Hyperlapse certainly helps gives phone videos a…
  • How to add a YouTube video to your LinkedIn profile

    Social Networking for Newbies
    admin
    24 Aug 2014 | 2:24 pm
    Adding a video to your LinkedIn profile is very simple and easy. The following short video shows you how to do this.
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    Canva

  • How to Be a Google Search Star [infographic] with @RMByrne

    Peg Fitzpatrick
    2 Sep 2014 | 5:00 am
    Google search is a very deep topic and most people only scratch the surface with what Google search can do. We’ve teamed up with Richard Byrne of Free Tech for Teachers to help you become a Google search star! Think about the types of answer your question may bring up before you search. Try different combinations of keywords for interesting results. Click on the infographic below for full screen mode or scroll through to view it. How to be a Google Search Star from Canva Click here to pin it for later. Consider what someone else would have written about your topic. 1Search Open the…
  • Presentation Design 101

    Scott Schwertly
    28 Aug 2014 | 5:00 am
    Great presentation design is all about simplicity: long gone are the days of layered, pixelated clip art and fourteen columns of bullet points. Instead, it’s about rewarding your audience with visual harmony and minimalism. Looking to update your presentation design from the 90’s? Here are a few tips: 1One Idea Content is the backbone of your slides, but that doesn’t mean it needs to carry the design weight. Keep things simple by only using one main idea per slide, preferably expressed in 6-10 words. Not convinced? Consider that the average person only reads 20% of the text on a regular…
  • 4 Ways to Use Images as a Background in your Design

    Poppie Pack
    26 Aug 2014 | 5:00 am
    Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design. How to apply effective techniques to images to create backgrounds Design is about stretching your creative wings, so keep them moving by applying filters and original…
  • Featured Blogger: Interview with Kevan Lee of Buffer

    Peg Fitzpatrick
    25 Aug 2014 | 5:00 am
    Kevan Lee is one of the remarkable bloggers at the Buffer blog that we love to follow. He writes comprehensive articles on a wide variety of topics that keep the Buffer readers coming back for more. We thought we’d interview him and find out how he does it! 1Tell us a bit about yourself and what you do. I have the privilege of creating awesome content for my favorite social media tool, Buffer! I write three to five articles per week for our social media blog and for our culture/productivity blog, I manage our email marketing, and I share updates to our social media accounts. 2How did…
  • Supercharge your Visual Marketing with Instagram – Part 1

    Salman Aslam
    21 Aug 2014 | 5:00 am
    Is Instagram part of your visual-content marketing strategy? It should be, because 2014 is named as the “Year of Visual Content” and not only is Instagram a visual social platform, it also provides the tools and capacity for brands to create visual content for storytelling. Instagram is a close-knit community which is growing rapidly and has crossed 200 million users, with 70% of the users who log in daily, which provides a huge user base for marketers to reach and connect with. In a study by Forrester Research on how users interact with brand’s social-media posts, it…
 
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    Scobleizer

  • I’ve completely moved to social media

    Robert Scoble
    6 Aug 2014 | 5:58 pm
    After giving it some thought I have completely moved to Facebook at https://www.facebook.com/RobertScoble I am putting TONS of great content into there. If you aren’t on Facebook, I’m also on Twitter at http://www.twitter.com/scobleizer or on Google+ at https://www.google.com/+Scobleizer Someday I might come back to the blog, but the world has moved and it is on social media.
  • Knock, knock, is this thing on?

    Robert Scoble
    2 May 2014 | 12:11 pm
    We’ve done some updates to the blog here. Hopefully the feeds and everything still works. Now on a modern server at Rackspace, thanks to Rob Collazo for helping me out. Got the latest theme. Improved security here. Updated to latest WordPress. Everything is looking good. Now the trick is to figure out what to do here that I can’t already do on Facebook, which is where I’ve been spending most of my time lately. Are you reading me there? Why not? That’s where you’ll see EVERYTHING I do. Here? I think I’ll start writing longer posts again here and see what…
  • Nokia's Trapster is too far over the freaky line

    Robert Scoble
    28 Jan 2014 | 11:22 am
    Why trust is the new currency in Age of Context and why Nokia lost it here. In the Age of Context lots of companies will go over the freaky line. What is that line? Where at least some people are uncomfortable with the privacy implications of the service. At EVERY speech I’ve given about our new book privacy comes up and people tell me they are scared by this new world that we’re heading into where systems like Google Now help you based on all sorts of private data, from where you are standing to who has sent you airline plans. But there are some “over the freaky line”…
  • Why I got Highlight wrong (and how Bluetooth Low Energy might save it)

    Robert Scoble
    24 Nov 2013 | 7:59 pm
    Back in March 2012 I hyped up Highlight something fierce. I thought it was going to be the next big app. I was wrong. Should have picked Snapchat (which I didn’t see coming because I personally don’t need it very much). Highlight just hasn’t proven to be very addictive to either me or my friends. We talk about it often. I keep running it. Now, what did they do right? They did fix their battery issues. It doesn’t put a major strain on my battery anymore. It does have some users, it’s just that the user count isn’t going up very fast and the UTILITY…
  • Here comes the age of the "personal cloud"

    Robert Scoble
    30 Aug 2013 | 5:34 pm
    Here Scott McGregor, CEO of Broadcom, shows me some new wireless devices, based on Low Power Bluetooth, which will be the “hub” of a new kind of “personal cloud” that will connect sensors and wearable computers to our smartphones of the future. These devices can support hundreds of other wireless devices, each with sensors, lights, or controllers for things on us or around us. This has deep implications for our contextual future (I’m writing a book, titled “Age of Context”). These new devices will cost less than $10 (wholesale) and run on a small…
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    Social Media Examiner

  • 9 Blogging Tools Every Blogger Should Be Using

    Cindy King
    2 Sep 2014 | 3:00 am
    Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you’ll find 9 blogging tools to check out. #1: BuzzSumo Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns. Here’s [...]This post 9 Blogging Tools Every Blogger Should Be Using first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Remove Fake Facebook Fans

    Kandice Linwright
    2 Sep 2014 | 2:00 am
    Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this article I’ll show you how to [...]This post How to Remove Fake Facebook Fans first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Win Free Tickets to Social Media Success Summit 2014

    Phil Mershon
    1 Sep 2014 | 3:00 am
    Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever! And we’ve come up with a fun way to get you involved. First, what is this event? Social Media [...]This post Win Free Tickets to Social Media Success Summit 2014 first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Pinterest Business Analytics: This Week in Social Media

    Cindy King
    30 Aug 2014 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide [...]This post Pinterest Business Analytics: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Vine: Short Videos and What Marketers Need to Know

    Michael Stelzner
    29 Aug 2014 | 3:00 am
    Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]This post Vine: Short Videos and What Marketers Need to Know first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
 
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    TechCrunch

  • The Next Tech Startup Ecosystem To Emerge — Iran

    Mike Butcher
    2 Sep 2014 | 8:34 am
     Amid the slightly chaotic world we live in these days, technology and the Internet marches on, like a great cloud moving across the Earth, unstoppable. This Cloud has no politics about where it goes. Sometimes it’s has issues here and there. But it just keeps rolling. And the latest country the Internet startup economy is emerging is: Iran. Now Techly.co, a new TechCrunch-esque blog… Read More
  • The Movpak Is An Electric Skateboard That Folds Into A Backpack

    Kyle Russell
    2 Sep 2014 | 7:50 am
     For those with a long commute to work, the hardest part can be the last mile between getting off of the subway or train and walking to the office. The Movpak is an electric skateboard built into a full-size backpack, designed to make that final stretch a bit less of a hassle without making you pay up for a ride through a car-sharing service. Read More
  • Location-Based Video Editing App Clinch Heads To The Deadpool

    Sarah Perez
    2 Sep 2014 | 7:41 am
     Mobile video app Clinch (not to be confused with Klout’s Cinch) is heading to the deadpool, but the company itself lives on, developing products for the digital advertising space. First introduced in 2012, Clinch’s app automatically threaded together video clips and photos based on location, allowing users to then customize the resulting mobile video further by selecting their… Read More
  • Netflix Taps Facebook To Let You Privately Recommend Content To Friends

    Jordan Crook
    2 Sep 2014 | 7:26 am
     Netflix has just launched a new social recommendation feature that lets you suggest content to friends without posting publicly to social media. After connecting your Netflix and Facebook accounts, Netflix will now ask users a question each time they finish watching a movie or TV show: Do you want to suggest this video to a friend? Read More
  • Android Wear Is Getting GPS And The Ability To Talk To Other Bluetooth Accessories

    Darrell Etherington
    2 Sep 2014 | 7:07 am
     Google’s Android Wear platform is going to gain more powers on a continuing basis, thanks to frequent significant updates, the Android team has revealed. Upcoming features planned for Android Wear in the immediate future include support for GPS on devices, instead of having to rely on connected smartphones, and the ability to work with other Bluetooth wearables in potentially… Read More
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    ReadWrite

  • Vine Stars Are The New Boy Bands

    Stephanie Chan
    2 Sep 2014 | 8:03 am
    If you're still reeling from the idea that YouTube stars can cultivate teen fandemonium comparable to 90's era boy bands—get ready, because it's happening again. Vine stars—the niche, digital media celebrities who have gained popularity over fleeting, six second clips—have caught on like wildfire amongst teen girls. The Jack and Jack Digitour tourbusMeet Jack and Jack. Jack Gilinsky, 17, and Jack Johnson, 18, are two teens from Omaha, Nebraska, who garnered fame by creating humorous six-second clips together on Vine. The duo, who arrived in San Francisco last week as a part of…
  • More Robot Autonomy Linked To Human Worker Happiness

    Lauren Orsini
    2 Sep 2014 | 7:26 am
    Despite everything we've learned from science fiction, giving robotic workers more control may be the key to human happiness in the workplace, an MIT study suggests.MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) conducted a study in which three workers—two humans and a PR-2 humanoid robot (pictured above)—completing an engineering task together. There were three conditions to the study: manual, or totally human organized; autonomous, or totally managed by the robot; and semi-autonomous, in which the robot assigned tasks to one person, and the other person assigned tasks…
  • Meet The Open-Source Startup That Wants To Automate Your Next App

    Matt Asay
    2 Sep 2014 | 7:01 am
    Some people watch TV in their spare time. Others play basketball. Mitchell Hashimoto, overachiever that he is, started an open-source project.And not just any project. In 2010, Hashimoto used his spare time to turn his college dorm room into Vagrant, a popular developer tool that makes it easy to build complete development environments. With a marketing plan straight out of Open Source 101 ("open source the code, blog and tweet about it and wait for word of mouth to take over"), Vagrant now generates millions of downloads, inspires a small army of contributors and boasts a bevy of…
  • Why Do Some Old Programming Languages Never Die?

    Lauren Orsini
    1 Sep 2014 | 9:01 am
    Many of today’s most well-known programming languages are old enough to vote. PHP is 20. Python is 23. HTML is 21. Ruby and JavaScript are 19. C is a whopping 42 years old. Nobody could have predicted this. Not even computer scientist Brian Kernighan, co-author of the very first book on C, which is still being printed today. (The language itself was the work of Kernighan's co-author Dennis Ritchie, who passed away in 2011.)“I dimly recall a conversation early on with the editors, telling them that we’d sell something like 5,000 copies of the book,” Kernighan told me in a recent…
  • Proof That Instagram's Hyperlapse App Makes Everyone's Videos Better

    Hilary White
    1 Sep 2014 | 8:02 am
    <em>Editor's note: This post was originally published by our partners at <a href="http://www.popsugar.com/tech/Creative-Hyperlapse-Videos-35580606">PopSugar Tech</a>.</em>Instagram has been an outlet for photographic and video storytelling since it was first introduced, and though we've seen new photo apps to make your Instas shine come and go over the past few years, none have been quite as hyped up as the latest and maybe greatest—Hyperlapse.The user-friedly app from Instagram itself has simplified the process of producing sleek, smooth, and creative high-quality…
 
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    Mashable

  • Cortana Makes Siri Insecure in New Windows Phone Ad

    Todd Wasserman
    2 Sep 2014 | 8:07 am
    Cortana, Microsoft's voice-based intelligent personal assistant, comes off as a bit of a mean girl in Microsoft's latest ad. The spot, like a previous one Microsoft introduced in July, contrasts Cortana with Apple's Siri, illustrating where the latter falls short. The ad starts with a simulated iPhone 5S peering into a mirror singing "I Feel Pretty" from West Side Story. An HTC One M8 for Windows interrupts overshadowing the iPhone with its bigger screen and sleek design See also: Windows Phone 8.1 Review: Cortana Leads a Feature-Packed Update "But I'm more than just a pretty face," Siri…
  • Amnesty International Accuses Islamic State of War Crimes, 'Ethnic Cleansing'

    Lorenzo Franceschi-Bicchierai
    2 Sep 2014 | 7:53 am
    The actions of the terrorist group known as the Islamic State, which include the mass killings and abductions of religious minorities in Iraq, amount to war crimes of historical proportions, according to a new report by the human rights group Amnesty International. Amnesty points to newly uncovered "gruesome" evidence that proves that the militants (formerly known as ISIS or ISIL) is conducting an unprecedented and systematic "ethnic cleansing" campaign in Iraq See also: What the World Is Doing to Fight the Islamic State "The massacres and abductions being carried out by the Islamic State…
  • Reddit Rolls Out AMA App, in Very Un-Reddit Fashion

    Jason Abbruzzese
    2 Sep 2014 | 7:45 am
    Reddit has launched a new app for its popular "Ask Me Anything" series, as the front page of the Internet works to expand beyond its desktop dominance. The release, first reported by Variety, marks Reddit's re-entry into the mobile app market following an ill-fated 2011 effort. The site said in April on its job board that it had started to explore developing mobile apps. See also: The 15 Best Websites, According to Redditors The app is currently available on iOS in Apple's App Store, and will be coming soon to Android. Reddit's interest in mobile comes as no surprise, as the site's massive…
  • Yet Another Flight Diverted After Fight Over Reclining Seat

    Jessica Plautz
    2 Sep 2014 | 7:19 am
    There's no law against reclining seats on airplanes, but that doesn't mean they aren't causing problems. Delta Airlines Flight 2370 from New York LaGuardia to West Palm Beach was diverted to Jacksonville, Florida, after two passengers got in a dispute over a reclining seat, according to a witness who spoke with local television station News 4 JAX. See also: The Internet Goes to War Over Reclining Airline Seats "This woman sitting next to me knitting tried reclining her seat back, the woman behind her started screaming and swearing," said Aaron Klipin, who was on board and said the passenger…
  • Washington Post Publisher Steps Down a Year After Bezos Acquisition

    Seth Fiegerman
    2 Sep 2014 | 6:48 am
    It's the end of an era for The Washington Post The Post announced Tuesday that its publisher Katharine Weymouth is stepping down after 17 years with the company and a lifetime of having the paper in her blood. It was Weymouth's great-grandfather who bought The Post 81 years ago; the family has served as stewards of the publication ever since. Jeff Bezos, the Amazon CEO who acquired The Post for $250 million almost a year ago, praised Weymouth's leadership and thanked her for "agreeing to stay on" in the role of publisher during his first year as owner. See also: Jeff Bezos: It Will Take Years…
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    Charlene Li

  • Content Marketing Software: How to Make Smart Choices

    Charlene Li
    6 Aug 2014 | 9:57 am
    If you are involved in any shape or form with content marketing, you know what a big headache it can be for your organization. It extends beyond the Marketing department — Sales can’t get detailed, localized information to salespeople in the field. The social team needs more granular, atomized content produced multiple times a day. […] The post Content Marketing Software: How to Make Smart Choices appeared first on Charlene Li.
  • How to Tell If You’re Just Dabbling with Digital

    Charlene Li
    21 Jul 2014 | 10:15 am
    Digital transformation is hot — in a new Altimeter Report, “The State of Digital Transformation”, we found that 88% of organizations we surveyed said that they were undergoing a formal digital transformation effort, which Altimeter defines as “the re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at […] The post How to Tell If You’re Just Dabbling with Digital appeared first on Charlene Li.
  • Help with My New Report: Employee Engagement & Advocacy

    Charlene Li
    15 Apr 2014 | 4:04 pm
    I’m passionate about Open Leadership, and the imperative to be open, authentic and transparent in the way we lead. This is all the more important when looking at how to engage employees, and tapping them for the bright shiny object de jour “employee advocacy”. To that end, my colleague Jon Cifuentes and I are working […] The post Help with My New Report: Employee Engagement & Advocacy appeared first on Charlene Li.
  • State of Research & Consulting: The Smartest Network, Not People, Will Win

    Charlene Li
    3 Apr 2014 | 10:12 pm
    This post was originally  cross-posted on LinkedIn. You can read the original post here. My background as an industry analyst at Forrester Research and management consultant at the now-defunct Monitor Group gives me a unique point of view into the intersection of two industries, Industry Research firms (dominated by companies like Forrester, Gartner, and IDC) […] The post State of Research & Consulting: The Smartest Network, Not People, Will Win appeared first on Charlene Li.
  • Disruptive Trends to Watch in 2014

    Charlene Li
    9 Jan 2014 | 10:00 am
    This post is part of Altimeter’s Trends to Watch in 2014.  To kick off the new year, here are seven trends I’m following closely in my research at Altimeter, inspired by my conversations with clients, keynote audiences, social media communities, and very generous thought leaders. The list is not exhaustive of what is important, but […] The post Disruptive Trends to Watch in 2014 appeared first on Charlene Li.
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    Sensei Marketing

  • Is the War Between Marketing and IT Over?

    Sam Fiorella
    28 Aug 2014 | 8:44 am
    The strained relationship between marketing and IT departments, it’s a tale as old as time (well, at least as old as the invention of computers). There’s certainly no love lost between these two; marketers request digital work to be completed in a month but it takes the IT guys that much time to stop laughing at the marketing team’s request and timeline. Conversely, IT departments are often myopic in the way they work, too focused on the task’s parameters, technology, and security concerns to understand the bigger business need. Few companies have been able to find common middle…
  • Ikea Targets Millennials, Combines Sitcom and Reality TV Themes

    Sam Fiorella
    25 Aug 2014 | 5:58 am
    Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials. Here’s the scenario: The show’s host welcomes a millennial couple as they enter an Ikea store and has them hypnotized into parenting their future children (played by actors) through various life dramas. The…
  • Is our addiction to the utility of mobile apps blinding us to potential security issues?

    Sam Fiorella
    18 Aug 2014 | 6:32 am
    Almost a year ago, I called out the Facebook Messenger app on Android for having insidious permissions settings. Unless you’ve been living under a rock, which, in modern day terms means you don’t have access to the Internet, you’ve seen the furor that was created when that post went viral these past few weeks. Last week Facebook made good on its promise to force users to download a separate app if they wanted to continue to IM their friends using its platform, which, I assume, is the reason that my year-old post gained so much traction. Unfortunately, I inaccurately used…
  • Sony Finds Influencers Among Friends, Not Social Celebrities

    Sam Fiorella
    13 Aug 2014 | 12:17 pm
    Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but how can you target those friends? Over the last three years, social scoring platforms like Klout, Kred, and PeerIndex have been making news in marketing circles with claims that they can identify the most influential people in…
  • Bud Light Embraces Content Marketing, Builds Millennial Audience

    Sam Fiorella
    7 Aug 2014 | 10:58 am
    It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City!   BBDO’s campaign, called “Up for Whatever,” has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” Along with the obligatory social and digital media advertising, Bud Light street teams have been in bars videotaping auditions, which are essentially 10- to 20-second videos asking party-going hopefuls to prove they’re up for whatever by…
 
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    Martin Shervington

  • Why I won’t be taking the Ice Bucket challenge.

    Martin Shervington
    19 Aug 2014 | 3:32 am
    Has anyone asked you to throw ice over your head yet or pay a fine of $100? One very friendly, kind and caring member of the Plus Your Business community member challenged me and, well, I refused. And I really like and respect the person who challenged me. Before I get started, I know these […] The post Why I won’t be taking the Ice Bucket challenge. appeared first on Martin Shervington.
  • Why do people love Google+ so much?

    Martin Shervington
    25 May 2014 | 9:27 pm
    Why do you love Google+? This is a question I asked the community and here are just a few of their responses! There are some great views here and I thank everyone for contributing to this exercise in celebration of Google+’s 3rd anniversary. Abba Studios Adelheid Hornlein Alan Stainer Alexandra Riecke-Gonzales Allison Cutler Anfernee Tan […] The post Why do people love Google+ so much? appeared first on Martin Shervington.
  • An interview with Martin Shervington and Geekbeat!

    Martin Shervington
    18 May 2014 | 3:12 pm
    Hello there! If you would like to know a little more about me that just my Google+ content then check out this lovely interview with a buddy of mine, David Foster: The post An interview with Martin Shervington and Geekbeat! appeared first on Martin Shervington.
  • The Oculus Rift – virtual reality just got ‘real’.

    Martin Shervington
    26 Apr 2014 | 7:05 pm
    Introduction With Facebook’s purchase of Oculus Rift, a virtual reality gaming device, the new world of virtual reality just became more real. This post gives you an idea of my UberGeekiness as I try it out for myself. I believe that the virtual world will rapidly become a new platform, like desktop, like mobile, but […] The post The Oculus Rift – virtual reality just got ‘real’. appeared first on Martin Shervington.
  • The Psychology of ‘Networked Thinking’ on Google Plus

    Martin Shervington
    3 Apr 2014 | 12:41 pm
    Introduction Google+ has changed how I think. I now think in a way that is far more about ‘networked thinking’ than I ever did before. But what does that mean? Well, since joining Google+ I feel that I’ve moved from being focused on ‘outcomes’ along, to an attitude of ‘how can I help?’ This I […] The post The Psychology of ‘Networked Thinking’ on Google Plus appeared first on Martin Shervington.
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    Social Media Today

  • #Circloscope: Free Tool to Grow Your Google+ Audience

    Warren Knight
    2 Sep 2014 | 8:00 am
    Google+ is a great social network and one which most people are now turning to, in the hope of boosting their SEO. One of the main unique features for Google+ users is the ability to create circles and with this new, free tool called Circloscope, things just got a whole lot easier.
  • New Dashboard from Pinterest to Keep Track of Your Marketing Success

    Madhurima Gupta
    2 Sep 2014 | 7:30 am
    Pinterest has launched new Analytics dashboard for the interested brands who like to see how their promoted pins are performing on the platform. The revamped dashboard design is easier to use and understand. Hope that the brands will be benefited from this change.
  • 5 Scientific Secrets to Get More Instagram Followers

    Urooj Kazi
    2 Sep 2014 | 7:00 am
    Getting followers on Instagram isn't easy and there are things about this rapidly growing social network that a lot of users still don't know. Revealing five scientifically backed secrets about Instagram that will help you use the network better and get more followers in the bargain.
  • How to Drive Sales With Content Marketing

    Didi Zheleva
    2 Sep 2014 | 6:00 am
    Traditional sales and marketing tactics were mainly focused on pushing a message, pushing a meeting, pushing a contact. Content marketing is focused on the pull. It is about getting yourself distributed, so that when you customers come looking for what you have, they find you. Content marketing is about attracting customers, not clubbing them over the head and dragging them back to your cave.
  • 3 Ways to Find Your Target Audience on Social Media

    Andrew Hutchinson
    2 Sep 2014 | 6:00 am
    One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out? Here's three ideas to help track them down.
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    Social Media Explorer

  • Raising the bar: Customer relationships

    Tracey Parsons
    29 Aug 2014 | 3:00 am
    The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships. People are publishers now. These people are your customers. And we desperately want to be in a relationship with them, the kind of…
  • Wait, Weight? Do Tell Me

    Matt Hollowell
    28 Aug 2014 | 3:00 am
    A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and listening to the utter quietness. That night, I was introduced to a phenomenon not often present where I live. Loud cracks, sharp breaks, distant crashing sounds. It took me a few minutes to discern the noise, then I saw it happen. A perfectly healthy-looking branch, weighted down by the snow, just fell free from its tree and crashed to the…
  • And The Era Of Social Sales Begins

    Jason Falls
    27 Aug 2014 | 3:00 am
    The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business. And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for…
  • How to Respond to Online Brand and Reputation Attacks

    Whitney Gibson
    26 Aug 2014 | 3:00 am
    Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses. These types of attacks can originate from a variety of sources, but most commonly the “attackers” are competitors, disgruntled employees, unhappy customers, dissatisfied investors, extortionists or other people and businesses who become upset with a company and want to cause that company serious damage. Further, these attacks come in many forms, including: Making a slew of defamatory postings on gripe websites such as Ripoff…
  • Successful Marketing Starts With The Basics

    Jason Falls
    25 Aug 2014 | 3:00 am
    The same people keep asking the same questions about digital marketing, social media and marketing in general. They keep wondering where the easy button is (there isn’t one). They keep looking for someone to swoop in with an answer (there isn’t one, but many). They keep thinking there’s some magic “thing” they’re missing (there is none). Good marketing, online or off-, social or traditional, direct or mass, is the same now as it was 100 years ago, 50 years ago, 10 years ago. It will be the same 10, 50 and 100 years from now. The tools and trends change. The audience behavior may…
 
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    @ProBlogger

  • Top 5 SEO Techniques That Will Hurt Your Business

    Guest Blogger
    27 Aug 2014 | 9:35 am
    This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhancing online businesses, the same trend can trigger adverse effects if not implemented in the right way. There are certain limits that you must observe when employing SEO for your business – in other words, SEO for business should never be used blindly. A great number of online businesses are established each day with most of them turning…
  • How to Create Massive Value Content & Blow Your Readers’ Minds

    Guest Blogger
    26 Aug 2014 | 9:57 am
    This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know what they are looking for, you can serve it to them. At the time of writing this, there are 152,000,000 blogs on the Net. That means every half a second, a new blog is created somewhere in the world. It’s getting harder and harder to be found in the blogosphere and this is not changing in the future. If you’re passionate about your topic,…
  • How to Write Smart Content on Days You’re Feeling Dumb & Distracted

    Guest Blogger
    25 Aug 2014 | 7:37 am
    This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. You know you should get on with the task but your hands don’t move and your brain refuses to boot up. You’re longing for Saturday already, but it’s only the middle of the week.  Yeah, the world is a cruel place. Especially for writers who need to hammer out reams of authentic material every single…
  • How to Optimize Your Content for Authorship Success

    Guest Blogger
    24 Aug 2014 | 9:20 am
    This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand.  Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer…
  • 10 Vital WordPress Security Tips

    Guest Blogger
    21 Aug 2014 | 9:57 am
    This is a guest contribution from John Philips. 10 Vital WordPress Security Tips Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood. This article overviews a few key security tips for WordPress blogs. There’s an ever growing collection of useful plugins, but it’s dangerous to think that there is a single solution to website security. It’s important to…
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    Scott Monty

  • This Week in Digital - August 29, 2014

    28 Aug 2014 | 9:05 pm
    After a two-month hiatus, This Week in Digital is back.The numbers behind the #IceBucketChallenge, the value of inbound marketing, Amazon loves Twitch, Uber hates Lyft, Facebook cracks down on click-bait, Twitter opens the analysis floodgates, Hyperlapse speeds up Instagram's video, companies are still trying to figure out ROI, your brand may not own its Facebook likes, native advertising developments, a slew of ebooks for Content Marketing World and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of…
  • Shifting into Gear

    22 Jul 2014 | 5:12 am
    It's been a few weeks since I left Ford, and since that time, many people have inquired about my next move. I've been deliberately quiet on that front as I spent more time offline, enjoying the summer with my family, doing a little consulting and just generally soaking in a less frenetic pace. It's been refreshing.I initially had a direction in mind, but after I made my announcement I received a number of inquiries from a variety of companies, giving me an opportunity to reflect on what mattered most to me personally and professionally, and how I wanted to approach the next phase of…
  • Weird Al Is a Marketing Genius With #8videos8days

    19 Jul 2014 | 8:10 am
    I have a confession to make. I'm huge fan of Weird Al Yankovic. Or, I'm one of what he used to call his fanbase: the Close Personal Friends of Al.Like so many others, I first heard his music on The Dr. Demento Show. Then, I bought all of his early albums, from his eponymous debut up until Running with Scissors in 1999. I even saw him in concert during his Dare to Be Stupid tour in the 1980s. Hey, what did you expect from a fan who was trained classically on the accordion?(I'll bet you didn't see that one coming, did you?)Weird Al has made a living out of what had once been a hobby;…
  • Facebook's Trust Problem

    28 Jun 2014 | 11:51 pm
    We're all aware that Facebook doesn't allow us to see all updates from all of our friends or the brand pages we like in our News Feed. It's simply not feasible, given the amount of content that is shared by those to whom we're connected. The decline of organic reach of brand pages is a result of this phenomenon.But to some, Facebook may have overstepped the boundary with the revelation of certain research practices. This weekend, the public was informed of a research study at Facebook that was published in The Proceedings of the National Academy of Sciences as "Experimental evidence of…
  • This Week in Digital - June 20, 2014

    20 Jun 2014 | 8:55 pm
    Amazon releases more than just a phone, brands question the value of large agencies, Facebook puts ad choices in users' hands, Twitter makes a critical decision that may single-handedly doom the platform, Tumblr ads join Yahoo, PR tech is the future, two data points that demonstrate what's wrong with marketing, the changes needed to better serve consumers and more, it's This Week in Digital. A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile,…
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    Social Fresh

  • 11 Creative Brands Using Instagram’s Hyperlapse App

    Nick Cicero
    28 Aug 2014 | 3:51 am
    This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their new app adds another tool to the Instagrammer’s tool belt for shooting awesome videos. Can you use professional video cameras and shoot amazing timelapse videos that way? Sure you can. But I think the great thing about Hyperlapse is that it’s still an app anchored in your your phone, so that element of simplicity…
  • Tip: You won’t believe what Facebook just did to improve the newsfeed…

    Jason Keath
    26 Aug 2014 | 3:00 am
    Yesterday Facebook announced a few improvements to the newsfeed. They are trying to reduce click-bait posts like those popularized by Upworthy and similar sites that create a lot of curiosity, but tell you very little about what you are actually going to see, content wise, after you click. Facebook also noticed that users prefer to click on link posts and not on links within photo captions like the example below: Both of these situations (click-bait headlines and caption links) limit the information Facebook users receive before clicking on a link. Facebook, instead, wants publishers to use…
  • 10 Lessons Marketers Can Learn From the ALS Ice Bucket Challenge

    Rosie Yakob
    25 Aug 2014 | 3:45 am
    If you haven’t been digitally detoxing, you have probably seen your friends (and some celebrities) dumping ice over their heads, challenging others to do the same, and in some cases donating money to ALS. It seems everyone has a point of view on the challenge itself, but whether or not you’re a fan, it’s hard to deny the massive reach – and financial impact.Whereas last year the ALS team raised $2.6MM, this year donations to ALSA have topped $88MM (over the same time period, July 29 to August 26) and are still pouring in. For many marketers, it’s a dream case…
  • Social Media Marketers: Win A Luxury VIP Trip To Social Fresh West

    Jason Keath
    21 Aug 2014 | 3:47 am
    Enter To Win Social Fresh WEST 2014 is in San Diego on October 28-30. We have just launched our free ticket sweepstakes. You can enter to win the grand prize, a luxury VIP Trip and full scholarship to Social Fresh WEST 2014. To enter the sweepstakes, simply enter your email in the widget below. If you want to increase your chances of winning, you can tweet out the sweepstakes using the same widget below. Your email address gets you one entry. And every tweet you post gets you 5 more entries, maximum of one tweet every 24 hours. Contest entries accepted until September 8th, at 12am ET. Click…
  • The Beginners Guide to Establishing Personality and Engagement on a Facebook Page

    Jesse Aaron
    20 Aug 2014 | 3:00 am
    Even with the mass migration of businesses to Facebook over the past few years, many of them have neglected Facebook’s central values; community and connection. Instead, they perceive it as just another advertising channel. Facebook’s advertising campaigns are tailored specifically for that goal, but many businesses still treat their own pages as a billboard. This ignorance creates barren pages, dry of any type of personality or real engagement. To vanquish these ghost-town pages, let’s jump into some effective ways to establish both personality and engagement on Facebook…
 
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    OkDork.com

  • What Babysitting Taught Me About Business

    Noah Kagan
    13 Aug 2014 | 2:26 pm
    My brother has a 3 month old baby and I volunteered to help watch him for a few days. This is a picture after I got both shoulders puked on by baby Atlas. He’s a cute kid and I figured I could leave the kid in his crib while I did my work and activities throughout the day. Shit…I was completely wrong. I used to think (in my ignorance) that people with kids were too lazy to start their own business. I used to say to them, “Just make more time.” or “You have to make it a priority!” I apologize. Fortunately, we always can learn from our mistakes. Here are 9 things I learned about…
  • The 6 Step Guide to Getting Free Press for Your Startup

    Noah Kagan
    12 Aug 2014 | 2:23 pm
    To be honest, I wanted to not like the guest post you’ll read today. “PR” can be terribly boring. Before I started reading it, I decided that I wasn’t going to share it. But when I started reading, I kept reading. Dmitry is an experienced PR marketer and OkDork reader. He runs JustReachout.io which provides 1 on 1 help for startups writing email pitches and finding most relevant reporters. His post builds on many of the other posts we’ve featured this year. You’ll learn: * How to make sure people remember what it is your startup actually does * Find the…
  • What You Can Learn from KISSmetrics’ SEO Strategy

    Noah Kagan
    6 Aug 2014 | 2:21 pm
    Have you ever noticed how much advice about SEO and Social Sharing is completely wasted? It’s amazing to me how many people can write about strategies, best practices, and go on preaching without showing exactly how it’s done. Eli Overbey has provided an incredible post about the website KISSmetrics. In fact, if you’ve ever wondered how to do an audit, detailed analysis, or strategy document…wonder no more. It’s all in the nearly 9,000 word document below. (If you want an audit of your own website, you can contact Eli Overbey here.) (Read to the bottom to…
  • A (Proven) Freelancer’s Guide to Growing Your Business

    Noah Kagan
    22 Jul 2014 | 11:38 am
    [This is a delicious guest post by Paul Jarvis, Founder of PJRVS. --Noah] Most freelancers start out their business like this: They get great at what they do. They build a website that talks about their expertise They set up their social media profiles and start promoting at people. They wait for clients to come to them. When it’s laid out like that, you can see the obviously flaws. And yet, this is how a lot of freelancers try to start working for themselves. They think that simply being good at what they do is enough to have clients knocking down their door. There’s a better way: Start…
  • the expert curse

    Noah Kagan
    15 Jul 2014 | 6:50 pm
    at a dinner with my friend tucker i confided with him i was overwhelmed working on okdork. when you start out in your business and do crazy things or experiment and it works or doesn’t, who cares. there’s no one to watch you fall. you’re just playing around without expectations. one of my favorite quotes recently relates to this expression. it’s from steve jobs. “the heaviness of being successful was replaced by the lightness of being a beginner again.” this speaks it so eloquently. the more we add expectations the more others expect of us. letting all that go releases…
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    socialmouths

  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
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    blog

  • Engaging your strategic influencers: What B2B marketers can learn from B2C

    Aaron Peterson
    28 Aug 2014 | 4:46 pm
    Ecommerce has been revolutionizing and evolving business to consumer (B2C) commerce for the past couple decades. The push by business to business (B2B) to develop a sophisticated eCommerce experience on par with what is available from the leading brands and retailers in B2C is fundamentally changing the traditional notions of B2B online strategy. B2B brands that openly embrace this evolution will gain a much-needed advantage over their antiquated competition. I recently had the chance to speak with industry blogger, Angie Panezott, on the ecommerce transformation currently taking place in the…
  • The future will be driven by big data

    Brent Robinson
    26 Aug 2014 | 7:06 am
    Every online interaction is a data point. What consumers buy, read, like, watch, discuss – all of this data makes up their digital identity. And as more everyday products go digital – fridges, watches, thermostats, wearables – the amount of data businesses can capture about their customers is growing at a shocking rate. What can businesses learn based on all of that information? How can they use that data to deliver better shopping experiences and build lasting customer relationships? Consumers exchange data for value People are waking up to the power of their data. Consumers know…
  • Using social data in the travel industry: An interview with eDreams ODIGEO

    Emilie Rose
    20 Aug 2014 | 10:04 am
    Europe's eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. We recently had the chance to sit down with Amaryllis Liampoti, Group Head of SEO at ODIGEO Barcelona, to learn how their team is gathering, analyzing, and leveraging user-generated content to improve their business. What sort of data are you able to glean from reviews? The data we collect using Bazaarvoice reviews has allowed us to publish creative content studies based on our customer's opinions. Two examples are our…
  • Digital MacGyvers: Smart brands are creative with their resources

    Lisa Pearson
    1 Aug 2014 | 11:27 am
    Creativity allows us to transcend the physical limitations of life, art, and beauty. It can also help us to challenge traditional notions of business and business resources. Here are a few creative examples of utilizing business resources to increase revenue. Are you using your resources creatively to maximize results for your company? Apply your current efforts in innovative ways to make your initial investment pay dividends. Lingerie Startup Uses Big Data to Engineer the World’s Best Bra By Issie Lapowsky for Wired Michelle Lam, founder and CEO of True&Co, is using big data to create…
  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
 
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    12 Most

  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
  • 12 Most Powerful Ways To Build Instant Influence

    T J McCoy
    12 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By T J McCoy   We’ve all heard, “It’s not what you know, it’s who you know.” But I disagree. Its not about who you know. It’s really about who knows you. Just because you’ve met someone, doesn’t mean they’ll help you get into the job you want, or refer you to the sale you […]
  • 12 Most Spectacular Tools for Bootstrapped Freelancers

    Liesha Petrovich
    11 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Liesha Petrovich   Freelancers love effective and affordable tools. For you, time really is money. Most freelancers get paid by the job, not hourly — so you love any tool that helps get the job done faster and cheaper. And just because you’re a bootstrapper doesn’t mean you want to look like a bootstrapper! Your […]
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    chrisbrogan.com

  • The Important Power of NEXT

    Chris Brogan
    31 Aug 2014 | 10:32 am
    I’m going through survey results as they relate to my recent webinar (now available on demand). Of the hundreds, who attended and purchased, I received surveys back from about 115. Of those, 111 people were positive to very positive, with some being effusive in their praise and kindness. Four people said fairly negative and disappointed things. They hated it. They thought it wasn’t worth it. They thought I was a bad man, whatever. Now, pop quiz: guess which feedback I’ve been thinking about for days? (Aw, you already know, because YOU do the same thing!)Continue Reading
  • Comfort is the Enemy

    Chris Brogan
    29 Aug 2014 | 10:08 am
    All of my work seems to be pointing to the same direction lately. People are struggling. They’re running out of time, running out of money, running out of motivation. If I’m to take everyone at their word, they’ve “tried everything” and “nothing works.” And yet, what I see, more and more, is that “good enough” or “you tried” or “why work so hard” are gaining momentum in every direction. Comfort is the Enemy The economy isn’t why people aren’t buying your product or service. Your competition isn’t…
  • How to Fail Your Way Out of a Hole – or What Separates Me From Most People

    Chris Brogan
    27 Aug 2014 | 10:19 am
    Jacq and I work well together. She has this uncanny ability to point me towards interesting things that end up being passions of mine. She decides to get back into lifting weights, and then I rush out and get fanatical about it. She decides to work promoting Visalus, and then I go nuts. Jacq’s given me lots of ideas over the past few years. In talking about this, we both realized there something that separates me from lots of other people. I love to fail. How to Fail Your Way Out of a Hole I should probably rephrase that. I don’t love to fail. Who does? Last place? Yay! No, not…
  • War is Work, Not Mystery

    Chris Brogan
    25 Aug 2014 | 10:15 am
    When we get antsy, we stop what we’re doing. When we are unsure, we grind to a halt. In Steven Pressfield’s Gates of Fire, there’s a great speech given by King Leonidas to his generals before the night of The Battle of Thermopylae (the movie 300 also covers this, kind of). Here are just a few excerpts from the speech: “Keep your men busy. If there is no work, make it up , for when soldiers have time to talk, their talk turns to fear. Action, on the other hand, produces the appetite for more action.”Continue Reading
  • Why I Switched to Rainmaker

    Chris Brogan
    23 Aug 2014 | 9:07 am
    I recently moved chrisbrogan.com to the Rainmaker platform, because I wanted to work more on my business, and less on the details of maintaining a website. In case you’re not aware, Rainmaker is a hosted WordPress solution with a very customized back-end so that everything is a lot simpler and cleaner and easier to understand. By “hosted,” I pay a monthly fee to run the site on Copyblogger Media’s servers, and for the platform and all the themes. Continue Reading
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    Logic+Emotion

  • 5 Ice Bucket Envy Filled People To Avoid

    David Armano
    18 Aug 2014 | 9:20 am
    Like millions of others, I recently filled a bucket full of ice and water, shot a video and called on a few friends to do the same. While not required to, I also donated to the ALS association because it seemed like the right thing to do.  Is the infamous "Ice Bucket Challenge" working? According to the New York Times, the campaign has raised over 13 million dollars compared to the 1.7 million raised last year at this time. So is there a down side? According to my social feeds—kind of. While I don't agree with them, here's a snapshot of some of the feedback I've seen in addition to the…
  • Should You Help Someone You Don't Know? Yes.

    David Armano
    14 Aug 2014 | 1:41 pm
    Meet Justin Levy.I know Justin, but in a world of having many connections, "knowing" someone doesn't mean much, and Justin and I don't talk every day—in fact we've have had only a handful of interactions. But a status update on social media caught my attention and hasn't lost it since. Recently, Justin posted the following: And since then, he's undergone one of several surgeries for his shoulders which were both badly injured due to the violent nature of the seizure. To make matters even more unnerving, a brain tumor has been found and he's scheduled to have the majority of it…
  • Responsive Marketing in a Real Time World

    David Armano
    16 Jul 2014 | 7:59 pm
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). When it comes to marketing and communications in this real time business environment it is forcing us to re-think the notion of both content and distribution. It was these thoughts that have been driving much of my own thinking…
  • Is Sharing Link Bait a Huge Mistake?

    David Armano
    28 May 2014 | 4:45 am
    You've probably done it too. Shared an article you didn't fully read or absorb because the headline grabbed your attention. If you're guilty as charged—don't feel too bad as there is a legitimate reason we sometimes do this. As I've said many times before, content is currency and it's human nature to want to share things that resonate with us and we know will resonate with others. I did this recently with a Business Insider article titled:"We Got A Look Inside The 45 Day Planning Process That Goes Into Creating A Single Corporate Tweet" So here's what I did; I read the headline and…
  • The New York Times Innovation Report is Both a Manifesto and Warning For Entrenched Organizations

    David Armano
    18 May 2014 | 6:40 pm
    "To improve is to change; to perfect is to change often"~Winston ChurchillThere are few documents, articles or any media for that matter that capture and illustrate the complex yet efficient nature of disruption than the New York Times 2014 Innovation Report. Recently leaked, presumably in some connection with the dismissal of executive editor Jill Abramson the 91 page report has been somewhat eclipsed by the debate around Abramson. But while that story has been garnering the most attention in the media—it is the innovation report which needs to be read cover to cover by anyone whose work…
 
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    Spiral16

  • Network & Fans Embrace Campaign to #DontKillSeanBean

    Alan Rapp
    14 Aug 2014 | 1:12 pm
    For a perfect example of how a brand can embrace a fan-driven campaign and fold it into its own message you need look no further than TNT and its new drama Legends. When news of the show starring Sean Bean (notorious for the number of his on-screen deaths) broke a campaign was started to make sure the actor survived the show’s first season piggybacking an existing online campaign to let Bean live through the ends of his movies. Where the original campaign may have failed (the number of his on-screen deaths is staggering) this one has a chance, that is if the show can stay on the air and…
  • The History of Hashtivism [INFOGRAPHIC]

    Alan Rapp
    6 Aug 2014 | 6:00 am
    The rise of Hashtivism, the use a hashtag to further the reach of a message on social media sites such as Twitter, has been around nearly as long as Twitter itself. Although some may scoff at the concept, it is impossible to ignore that boiling down a complex message into a simple (and easily retweetable) phrase can play huge dividends given visability and an engaged audience willing to spread the message. This infograpic from Infographic World takes a look back at some of the more memorable and successful hashtag activist stands. We’ve previously discussed the #CancelColbert…
  • Judging SDCC 2014 Social Media “Winners” [INFOGRAPHIC]

    Alan Rapp
    29 Jul 2014 | 12:30 pm
    Way to Blue, the PR company not the 1994 compilation album by Nick Drake, attempts to put the social media buzz of this year’s San Diego Comic-Con in perspective in the following infographic. What’s important to note before taking a closer look is that the infographic is focused entirely on volume (a useful measurement to be sure) but lacks any analytical takeaways in terms of the sentiment of the data collected. The infographic shows buzz surrounding Batman V Superman: Dawn of Justice, Game of Thrones, and the first reveal of Gal Gadot‘s Wonder Woman all clearly…
  • The Language of Doing Business

    Alan Rapp
    24 Jul 2014 | 12:40 pm
    Like them or hate them, buzzwords, corporate jargon, and marketing speak are here to stay. The terms have become common place not only in official company communications and press releases but also a brand’s various social media channels geared towards both promoting its own image and growing its consumer base. Earlier this week “Weird Al” Yankovic wrapped up eight straight days of music video releases for his new album Mandatory Fun with a video for “Mission Statement” which borrows the style of UPS’ whiteboard commercials while lampooning the language…
  • The Strength and Acquisition of Brand Advocates

    jessica.nollett
    15 Jul 2014 | 6:00 am
    In a new commercial Viva Vantage Towels chose to seek out fans of their competitor Bounty. Knocking on the front doors of consumers who raved about their Bounty paper towels online, the Viva Vantage representatives attempted to sell the consumers on a rival product. After seeing the commercial a few times, I realized  there are a few valuable lessons for other brands to learn about social media competitive intelligence, brand advocates, and how to build an army of them. And, unlike the commercial, you don’t have to physically visit customers at their homes; online is fine. 1) Listen to…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
  • The App Aided College Student [Infographic]

    Damian Davila
    28 Aug 2014 | 12:38 am
    Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information. Because of this, the university will continue to be an environment that cultivates innovation. From Massive Open Online Courses [MOOCs] that make online education more…
  • Managing Feedback

    Damian Davila
    22 Aug 2014 | 3:16 pm
    Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts. The reality is that finding the feedback you really need often uncovers things you might not want to know. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor…
  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
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    NowSourcing.Com » Blog

  • How Do Optimists Stay Inspired?

    Brian Wallace
    28 Aug 2014 | 6:35 am
    It’s not always easy to be an optimist. I speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. Think of it as the Chicken Soup for the Marketer’s Soul. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. On social media, people find it much more easy to talk about the…
  • How To Take A Better Selfie

    Kari
    7 Aug 2014 | 12:20 pm
  • Moon Storage

    Kari
    7 Aug 2014 | 11:05 am
    Courtesy of: SelfStorage.com
  • The Science Behind Pitbulls

    Kari
    7 Aug 2014 | 10:55 am
  • Size Does Matter: Why Small Living Might Be Better For You

    Kari
    7 Aug 2014 | 10:45 am
    Infographic via: CompactAppliance.com
 
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    Bokardo

  • Designing physical vs. conceptual spaces

    bokardo
    2 Sep 2014 | 7:19 am
    It is said that all designers wished they were architects…or something like that. Over at the Percolate blog a former architect Melissa Mandelbaum has written Applying Architecture to Product Design: Lesson 1 – Circulation in which she points out the architectural principle of circulation is pretty much the same thing as navigation in UI design. Mandelbaum writes: “The circulation of buildings not only affects your perception of them, but also your usage and behavior within them. Continuing the apartment example, stairs would likely lead you to go home less frequently than…
  • Why Apple doesn’t do MVPs

    bokardo
    1 Sep 2014 | 10:48 am
    The Biggest Lesson I Learned as an Apple Designer is a thoughtful piece that pushes back on the standard advice given out today of creating an MVP (minimum viable product) and learning as you go. It comes from a former Apple designer, Mark Kawano (who also wrote about Apple’s design culture), and suggests that MVPs just don’t make sense within the Apple process. Instead of “launching and learning”, Apple waits until their products are much more mature and offer a more complete experience: “Waiting to launch a product until its “magical” moment goes…
  • Secret, you keep using that word…

    bokardo
    28 Aug 2014 | 7:16 am
    After calling the app “Secret”, letting everyone who uses it think it’s secret, the founder of Secret now acknowledges that the information you submit is not, in fact, secret: “The thing we try to help people acknowledge is that anonymous doesn’t mean untraceable,” David Byttow, chief executive and co-founder of the Secret, told Wired in an interview this week. “We do not say that you will be completely safe at all times and be completely anonymous.” I used Secret for a day, submitted one “secret”, realized it’s not good mojo and then assumed that…
  • Is your product a Hafta or Wanna?

    bokardo
    22 Aug 2014 | 7:55 am
    In his insightful article, Why Behavior Change Apps Don’t Work, Nir Eyal brings up a crucial point about the habits we form (or fail to form) around the products we use. “Unfortunately, too many well-intentioned products fail because they feel like “haftas,” things people are obligated to do, as opposed to things they “wanna” do. Schell points to neuroscience research showing “there are different channels in the brain for seeking positive consequences and avoiding negative consequences.” When faced with “haftas,” our brains register them as punishments so we take…
  • Go after feedback with a club

    bokardo
    16 Aug 2014 | 7:26 am
    Jack London, the author of The Call of the Wild, was talking about writing when he said “You can’t wait for inspiration. You have to go after it with a club.” The product design equivalent is: You can’t wait for feedback. You have to go after it with a club. If you’re waiting for feedback, you’re only going to get 5% of it…as only a tiny proportion of people reach out unsolicited. It’s the hard conversations you need to have…like with your friends who don’t want to tell you the truth, that you need to hear. Example: recently I was…
 
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    Brian Solis

  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
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    Geek Girlfriends

  • You Can Learn Anything

    Christina
    20 Aug 2014 | 5:32 pm
      I got a great email from Sal Khan this morning. I’m a big fan of the Khan Academy (of which he is the founder (that’s a link to how he got started; a story he tells well.) It has saved my kids in school — and made up for failures in their schools —  more times than I count. I tap it when I wish I knew something. (Or when I forget how to do the math.) But that man (Sal) is on a mission to make people smart. And that, to me, seems like the best way to save the world, stop the Apocalypse, and halt the idiocracy. I think he’s kind of a super hero,…
  • Roofie drugs, Justin Bieber, and my search for a new car

    Christina
    21 Jul 2014 | 5:38 pm
    I’ve had a bit of a wild, vehicular summer. First, I moved from North Carolina to California, driving all the way across country with my husband, two quarrelsome teenagers and one strange, OCD dog in a loaner Buick Enclave. And since I’ve been here, I’ve driven an assortment of new vehicles. So, after living for years in a town where I rarely needed a car, I have spent an inordinate amount of time behind the wheel lately. But I left my own car on the east coast. And that means, in addition to all the other reasons I have for getting behind the wheel of new automobiles, I am…
  • Don’t Get Ripped Off While Getting Ripped Off

    Christina
    14 Apr 2014 | 9:51 am
    Today should be called, National Tax Procrastinators Day. It should be a day off. There should be a huge barbecue party at midnight. We should acknowledge that denial is a healthy way to cope with having to do accounting – instead of actual work for those of us who aren’t accountants — under the threat of fiscal punishment from our government. Sure, we all have to do it. But there should be some sort of mass revelry once we get it done. I don’t have a party to announce. But I have been partying pretty much non-stop since I finished my hellish (freelance writer!) taxes a couple of…
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    Dan Zarrella

  • [New Data] The Performance of Facebook Post Types Over 3.5 Years

    Dan Zarrella
    11 Aug 2014 | 10:07 pm
    Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse the performance (in terms of likes) of the four most common post types: Photo, Video, Link, and Status (text only posts) over three and a half years. My earlier research showing that Photo posts typically receive the most likes was confirmed by this newer, larger study, but I also found a few other interesting trends. Simple text-based posts have been on a decline since early 2012 and the Video type has begun to gain effectiveness since…
  • [Infographic] The Science of Selfies

    Dan Zarrella
    20 May 2014 | 10:38 pm
    Selfies are pretty cool, everybody’s posting them. Merriam-Webster just added the word Selfie to the dictionary. The most retweeted tweet ever posted was a selfie from the Oscars. If you’ve heard the latest novelty dance music hit #SELFIE you’ll recall that the song’s protagonist ponders aloud which filter she should use, X-Pro II or Valencia. After hearing it for the millionth time, it struck me that there is a data-backed answer to that question. I did a little preliminary investigation and found that there has been no large scale analysis of selfie posting yet done.
  • [New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted

    Dan Zarrella
    16 Oct 2013 | 10:17 pm
    More new ReTweet data! In the past few weeks, I’ve looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and it’s relationship to ReTweets. The data set is up to 1.4 million randomly selected Tweets, from 1.2 million different accounts. I found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range, with a 99.9% confidence interval. A big drop off in ReTweet probability occurs once Tweets get beyond about 120 characters, but up to that point, the longer the Tweet, the better.
  • [New Data] Use “Quotes” and #Hashtags to Get More ReTweets

    Dan Zarrella
    14 Oct 2013 | 9:30 pm
    Continuing my new research into ReTweeting behavior, I also looked at non-alphanumerical characters and their relationship to new-school, native, ReTweets. Using a dataset now more than 1.2 million Tweets strong, I found two particularly impactful characters, which when present in Tweets tend to correlate with those Tweets being more likely to be ReTweeted: quotes and hashtags. Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. Thanks to the large dataset, there is a 99.9% confidence interval that Tweets with hashtags get more ReTweets than…
  • Use Images on Twitter to Get More ReTweets

    Dan Zarrella
    6 Oct 2013 | 9:20 pm
    I collected a dataset of more than 400,000 randomly selected Tweets and the number of times each tweet received a “new school” (native) ReTweet. I then compared 4 of the most popular ways to send images to Twitter: Facebook image links (images hosted on Facebook’s CDN, fbcdn-sphotos-h-a.akamaihd.net), Instagram, Twitpic and Twitter’s own, native image uploading service (shown in Tweets as pic.Twitter.com). Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. On the other…
 
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    Beth’s Blog

  • Has the Ice Bucket Challenge Spawned Charity Jacking?

    Beth
    28 Aug 2014 | 8:49 am
    The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive.    Scores of nonprofit fundraising staffers report being called on to replicate the challenge.    Jeremiah Owyang has provided the easy recipe and I’ve provided an analysis of what can and cannot be reproduced.   So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is similar to brand jacking and  news jacking, defined by David Meerman Scott as the…
  • Personal Health Data: It’s Amazing Potential and Privacy Perils

    Beth
    27 Aug 2014 | 9:00 am
    This is a graph of aggregate data from Jawbone,a wristband that people wear that tracks their steps throughout the day and their sleep patterns during the night. (h/t Robert Scoble)   This aggregate data shows exactly when and how many people in the San Francisco were bolted awake by the recent Napa Valley earthquake.   This is one of the first reports using “Personal Health Data” in aggregate, using data points around sleep tracking to look at a natural disaster.    As Jacob Harold mused on Twitter, “In such a moment of something so powerful and scary as an…
  • Ice Bucket Challenge: Can Other Nonprofits Reproduce It?

    Beth
    26 Aug 2014 | 11:52 am
    Is success of the Ice Bucket Challenge a happy accident for ALS  and the people who suffer from the disease or is the first example of the power of crowd charity?    Can other nonprofits reproduce it?   My answer: yes and no. The Ice Bucket  Challenge has raised over $88.5 Million Dollars to fight the horrible disease, according to the ALS Association web site.    Just one week ago, donations totaled $22.6 million.  In just seven days, donations have skyrocketed by an average of $9 million per day, now totaling $88.5 million.    And critics, with a scarcity mindset, talk about…
  • Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

    Beth
    21 Aug 2014 | 8:38 am
    Photo Credit: Tristan Hanson Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And so it continues to surprise me that nonprofits invest far…
  • Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

    Beth
    20 Aug 2014 | 8:17 am
      How many of you who work for nonprofits are getting asked to “come up with an icebucket challenge” for your annual fundraising campaign?  Or maybe it’s caught your attention and you are more realistically asking, “What can we learn from the icebucket challenge apply to our year-end giving and integrating social media in fundraising?” Participating in a local or national giving day may help you work on that second question.   Most giving days also provide lots of toolkits, webinars, and other training – and it is free!   Take for example,…
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    Chris Heuer's Insytes

  • My Photo in Opening Sequence of Intruders on BBC

    cheuer
    22 Aug 2014 | 11:52 am
    In the ain’t it cool department, this ranks up there for me. As many of you know, I love photos, and occasionally take some pretty good ones – portraits, landscape, abstract, weddings, sunsets, conferences and more.  Occasionally, I shoot photos from planes of the earth below. So this one time while we were circling SEA-TAC […]
  • Building Our Future: A Blueprint for Leading in a Connected Society

    cheuer
    27 Feb 2014 | 11:35 am
    Note: This post outlines our plan for a video project / documentary we are producing while in Austin next week. Many of you, like myself, have spent the past several years, or decades perhaps, focused on inventing and building our future. Through our own personal experiences, challenges and insights we’ve made decisions about where we […]
  • Social Business Isn’t Dead, It’s ____________

    cheuer
    29 Jan 2014 | 12:41 am
    Here at IBM Connect 2014 in Orlando this week I’ve had a epiphany. Or perhaps, I should say that I have actually come to face the facts I have long known to be true, yet tried to forget. Or rather, I tried to ignore the facts by imbuing my support for the bigger idea that is […]
  • CES 2014 – Technology Solutions, Not Gadgets

    cheuer
    9 Jan 2014 | 1:22 pm
    I’ve been trying to synthesize everything I have been seeing at this year’s CES into some trends and insights on a macro level, but the pattern wasn’t clear to me till just now. I have a lot more of the show floor to see today, but I’ve talked to a lot of press, analysts, startups […]
  • Wonder – a poem

    cheuer
    5 Jan 2014 | 11:25 pm
    And you often wonder why, And you sometimes wonder how, But you never quite find out. Even when you reason with the mind, Even when you feel with the heart, Nought to you is ever revealed. Though your quest began in earnest, Though your path is paved with good deeds, Never for a moment are […]
 
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Understanding Native Advertising

    Amita Malhotra
    2 Sep 2014 | 1:08 am
    We have an interesting learning format at Blogworks called the Fast Forward – a 15 minutes learning session where we talk about concepts, best practices, campaigns – all things worthy of discussion in our journey of ‘brands for the future’. Last week, we had a session on  ‘Native advertising’. Here are some key points that we discussed: In the past, advertising was a dominant form of marketing communication. From print ads, TVCs, display ads on TV, there were formats available across media channels. The focus of the story was on the ‘advertiser’ and the ‘brand’ was the…
  • Download your copy of the IndiaAuto Social Index, July 2014 edition

    Rajesh Lalwani
    26 Aug 2014 | 10:52 pm
    The Blogworks IndiaAuto Social Index, July 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. The report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for your brand over time How vibrant your…
  • Download your copy of the IndiaAuto Social Index, June 2014 edition

    Blogworks
    23 Jul 2014 | 10:31 pm
    Blogworks IndiaAuto Social Index_June 2014 The Blogworks IndiaAuto Social Index, June 2014 edition is now available for download to auto brands and agencies. Through leaderboards that we have created, the report will help auto brands to monitor their performance vis-à-vis their competitors over a period of time. Updated every month from here on, the report will show monthly online movements in brand conversations and impact. Report features 37 brands in the 4 wheeler consumer vehicle segment. Top auto brands by mentions Top brands by Brand Vibrancy Index (BVI) How sentiment has shifted for…
  • Harley-Davidson India Facebook Page has the highest engagement in India

    Blogworks
    14 Jul 2014 | 2:40 am
      Harley-Davidson India* has the highest engagement per fan compared to 17 top brands which are respective category leaders on Facebook according to our internal study at Blogworks. We compared the engagement scores for the 17 top brands which are category leaders on Facebook in India according to the report published by Unmetric in January 2014. Harley-Davidson India led  engagement per fan with a score of 0.51: Brand Category Leader Score Harley-Davidson India Automotive 0.51 Yepme Shopping Retail Chain 0.27 Maybelline New York India Personal Care 0.11 Samsung Mobile India Mobile…
  • Content Marketing: Does your brand want to hit an ‘ace’ or a ‘rally’

    Amita Malhotra
    9 Jul 2014 | 5:41 am
    Our learning sessions on content marketing at Blogworks always start with the concept of Ace vs. Rally In the tennis parlance, an ‘Ace’ is where the server hits the ball so hard that the recipient is not able to touch it and the server wins the point. Take a look: In the parlance of social content, an ‘Ace’ is a piece of content that hits home with the recipient driving him/her to ‘share’ the content with their network. The single aim of this kind of content is NOT to initiate a discussion but to be consumed and ‘amplified’. If you see a story…
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    Soshable | Social Media Blog

  • Social Media Marketing: Another Thing to Love About Responsive Website Design

    JD Rucker
    10 Aug 2014 | 7:40 pm
    As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages…
  • The Two Categories of Social Media Marketing Strategies

    JD Rucker
    10 Aug 2014 | 6:50 pm
    When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. In other words, neither type of person will likely agree with the assertion of this article, at least not at first. One can make an argument that there are definitely…
  • Transparency in Contact Forms Desperately Needed on Websites

    Michio Hasai
    3 Aug 2014 | 9:48 pm
    Just about anyone who has been on the internet in the past couple of decades has fallen victim to the unfortunate fraud of contact form ambiguity. You fill out a form in order to get some information or to be contacted by someone, only to receive the wrong information or to be contacted by the wrong (or even multiple) people. It has gotten to the point that contact forms in general often leave a negative taste in web surfers’ mouths. Moreover, they rarely have the right information even in the forms themselves. It’s common to be filling out a form and not have all of the…
  • Facebook Admits to News Feed Experiment Meant to Control Emotions

    Alicia Lawrence
    1 Jul 2014 | 9:06 pm
    Recently, some social media users have been in an uproar after Facebook admitted to carrying out a secret experiment in which the news feeds of more than 600,000 users were filtered to see if those individuals would have differing emotions based upon what they saw on the screen. For example, it was determined if a person was exposed to more positive news from friends, he or she would be less likely to post something negative as a status update. The opposite was also found to be true. “Massive-Scale Emotional Contagion” On a smaller scale, most of us are already familiar with this…
  • Businesses Need to Focus on Getting to the Point with their Advertising

    JD Rucker
    29 Jun 2014 | 4:28 pm
    There’s a saying that goes something like this: “Give me the baby. I don’t need the labor pains.” This definitely applies to modern digital marketing and advertising. It’s actually contrary to certain trends. Faster internet connection, faster mobile devices, and a resurgence of multi-step digital processes point to the concept that perhaps we don’t need to be so focused on getting to the point, but the other factors point in the other direction. Most notable of these factors would be the fact that people have been forced to jump through hoops in the past…
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    Brains on Fire

  • Creating Desire.

    Robbin Phillips
    28 Aug 2014 | 6:53 am
    The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced to Emillie by a friend who thought we might share some common interests and ideas. From the Glowing Communications website: “Glowing Communications” is an agency providing all the tools, expertise, talent, and passion to empower “agents of change” to tell their beautiful…
  • Can Empathy Be Learned?

    Robbin Phillips
    26 Aug 2014 | 6:18 am
    This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and their customers’ lives. We work hard to find ways to actually participate in their lives to unearth the passion conversation. It’s messy work. But worth it. In fact, one way I know we’re digging deep enough is when memories start emerging about events in our own lives that help…
  • Friday Fotos – Edition 23

    Amy Taylor
    22 Aug 2014 | 10:14 am
    In the wise words of Homer Simpson, “Mmmm. Donut.” Our atrium is full of life and wonder. Always time to celebrate. Welcome to the BOFamily, new clients. This tequila shot is for you.  Cheers! The post Friday Fotos – Edition 23 appeared first on Brains on Fire.
  • Brains on Fire Ranks Among Top 100 Agencies for Social Presence

    Amy Taylor
    21 Aug 2014 | 7:42 am
    At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A big thank you to all of you who have taken the time to share your thoughts, insights, questions, likes and love with us over the years. We wouldn’t be here without you. The post Brains on Fire Ranks Among Top 100 Agencies for Social Presence appeared first on Brains on…
  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
 
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    Life, Inspired

  • Chilli, Lime, and Garlic Sauce: An Illustrated Recipe

    Shai Coggins
    29 Aug 2014 | 10:48 pm
    Last night, while making dinner for the family, I couldn’t help but grab my watercolour pad, pencil, pen and paints when I saw these items on my kitchen counter – garlic, chillis, and lime.  I just finished making the chilli, lime, and garlic sauce that goes so well with the Chicken Rice meal I was preparing, and I felt compelled to sketch while I waited for the rest of the dinner to be ready. I only really wanted to sketch what I saw and play with my new set of Peerless Transparent Watercolours. After I was done with my sketch, I thought I’d give the sketch a title. Then, before I…
  • Drawing Faces and Portraits

    Shai Coggins
    23 Aug 2014 | 5:35 am
    Faces and portraits are hard to do. At least, I find them so. But, sketching/drawing/painting faces is something that I have always been fascinated with, even though I have no aspirations to become a portrait artist. That’s why some time last year, I took on the 101 Faces project. The drawings and paintings I did for the project were stylized faces, though, for the most part. So, even though I’ve learnt a few things doing those faces, I know that my skill level in this department is still not at a level where I am pleased with. That’s the reason that I still don’t do…
  • Be Kind To Your Creative Self

    Shai Coggins
    15 Aug 2014 | 2:09 am
    “Stop being too critical of your creative efforts. Be your own best friend and fan. Love what you do – no matter how imperfect. The kinder you are to yourself, the more you will create. The more you create, the better you’ll be.” These words started running around in my mind today as I was doing my sketch of the day (see photo above). I think they came from weeks of developing a daily sketching habit and taking part in Sketchbook Skool. You see, ever since Day One of Italy last 13th June, I have carried a sketchbook with me and did at least one sketch a day. I never stopped sketching…
  • Life, Inspired

    Shai Coggins
    7 Aug 2014 | 4:18 am
    Well, hello new header and blog title! After 15 years of blogging (fourteen here, at ShaiCoggins.com), you’d think I’d have it all figured out by now. Truth is: I can never keep this blog the same way as when I first started. Or, when I decided to change it the first time. Or the second. And so forth. How can I? I’m not exactly the same person as I was when I first started blogging. A couple of years ago, I renamed this blog back to just being ShaiCoggins.com. I kept it at that way because I wasn’t quite sure that the previous name I gave it still fit. Before renaming…
  • On Blogging, Holidays, and Procrastination

    Shai Coggins
    1 Aug 2014 | 3:39 am
    Ah, Roma. Italy just feels like a dream now that I’ve been back in Australia for a month. Many times, over the last few weeks, I’ve attempted to write something here to record the memories from that trip here on this blog. But, words fail me. With hundreds of photos (and I’m not even exaggerating!), dozens of sketches, and several stories to share, I find myself overwhelmed. And, I keep asking myself: How do I synthesise the trip in a way that I don’t end up with a giant blog post that no one would care about? I didn’t have an answer, so I keep putting it off.
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    Social media marketing

  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic, every one knows that how it use and help to grow up business. But if some one not familiar about pinterest and its use, then I think this post will help a lot. In this post I can tell you what is Pinterest and how it use personally and business purpose.Pinterest is the collection of thinks, images, items, products and web links throughout the web. Here we find every kind of new or old products, images etc.How we use Pinterest for BusinessPinterest is the best platform for business. Business owner's can generates million for visitor form pinterest. I can tell you…
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    Ignite Social Media

  • Instagram Entices With New Feature, “Spiral of Silence” Study Discloses Results | Social You Should Know

    Misi McClelland
    30 Aug 2014 | 8:00 am
    Instagram Reveals New App This week, Instagram released a new app called Hyperlapse. It allows users to create seamless time-lapse videos on an iphone or ipad. And they make it easy. Time-lapse videos traditionally required expensive equipment and were dependent on holding the recording device completely still while filming. Hyperlapse does not require either as it has built-in stabilization equipment. This short video shows it all. The tool makes it cheap and easy to create fun, shareable content in a multitude of scenarios from product assembly to sponsored events and building…
  • Beat Facebook’s New Clickbait Crackdown with These 4 Tips

    John Patterson
    28 Aug 2014 | 12:12 pm
    I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes of your readers. Which is really what you wanted to do in the first place, right? Good. Let’s dive in. While I am not sad to see clickbait go, Facebook isn’t cracking down in an effort to increase the value of content in your newsfeed. It’s all much more self-serving than that. I can hear your astonished gasps from here. So Why is Facebook…
  • Facebook Moves Against Click-Bait Headlines…What Happens Next Will Blow Your Mind

    Tony Ahn
    27 Aug 2014 | 5:31 pm
    Facebook announced on Monday an update to the News Feed algorithm designed to "weed out stories that people frequently tell [them] are spammy and that they don't want to see." The update specifically moves against "Click-Baiting," the practice of publishing a headline designed to titillate the reader yet reveal little information about the article. "Posts like these tend to get a lot of clicks," Facebook explained, "which means that these posts get shown to more people, and get shown higher up in News Feed." Headlines of this sort include phrases like "...You Won't Believe What Happened,"…
  • You May be Part of the Social Media 99%, but Don’t Panic

    Nicole Esplin
    26 Aug 2014 | 8:55 am
    Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on? You may have become part of the 99%. A new study from SocialFlow has found that 99% of organic social media posts generate almost no reach or engagement, due in part to a larger amount of content on platforms. As the number of posts in social feeds keep increasing, the number of hours that users have to consume content remain relatively fixed. The space is becoming more crowded, and…
  • Research shows Native Ads work, while Facebook runs further from true social | Social You Should Know

    Jim Tobin
    23 Aug 2014 | 8:00 am
    Native Advertising Performs As Well As Real Editorial New research this week shows that consumers are 68% more likely to share native ads than display ads and 53% more likely to absorb native ad messages. This comes on the heels of another study this week that found that 33% of users trust editorial content, while just 35% trust the publication’s own content. Also, more readers (18%) distrusted the publication’s content than distrusted branded content (15%). The best native advertising, of course, is good content that adds value to the reader, so in order to keep these numbers high,…
 
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    Marketing Roadmaps

  • Blogger Compensation: How Much is a Sponsored Post Worth?

    Susan Getgood
    6 Aug 2014 | 12:12 pm
    Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many things have changed in the social media landscape since July 2005. But a constant, at least in my little corner, is that social media offers consumers an opportunity to have a voice about the products and services they buy. To…
  • A practical definition of content marketing

    Susan Getgood
    8 Jun 2014 | 7:28 pm
    Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about it as there are marketing pundits on the interwebs. Far be it from me to back away from a challenge. Linguistically, content marketing simply is using “content” to market products and services. But what exactly is…
  • FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

    Susan Getgood
    1 Apr 2014 | 7:51 am
    (Photo credit: Wikipedia)  Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to the potential material connection between contest entrants and the company. Said the letter (as quoted in MediaPost “We do not believe that the “#WanderingSole” hashtag adequately communicated the financial…
  • Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

    Susan Getgood
    23 Feb 2014 | 3:10 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service and acceptable use policies of the social platforms commonly used in sponsored programs. The good news is: I love it so you don’t have to Recently (1/31/2014),  Pinterest changed its Acceptable Use Policy (AUP) to explicitly…
  • Shining a Light on the Native Advertising Debate

    Susan Getgood
    20 Jan 2014 | 2:46 pm
    Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient information to consumers, the workshop was mostly focused on native advertising on publishers’ sites and portals. Although there are some implications for sponsored…
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    @KokaSexton | Social Selling Expert | Social Marketing

  • The Era of Social Selling Starts Now.

    Koka Sexton
    6 Aug 2014 | 12:17 pm
    There have been a few defining moments in my career but none as important as last week when the new LinkedIn Sales Navigator was launched. The product development and product marketing teams have built something that I am truly proud of. There is no other application like this on the market that can deliver a solid social selling experience based on connecting buyers and sellers to build relationships. It seems like a lifetime ago but I remember the dark ages of sales. One of my first sales jobs had me at a desk with the yellow pages for Indianapolis Indiana. My job was to call every…
  • It was an Epic Social Selling SalesforceLive Broadcast

    Koka Sexton
    24 Jul 2014 | 7:21 pm
    Today we had the Salesforce Live broadcast in the Salesforce San Francisco studio. This is my second broadcast for Salesforce and it was great to see so many familiar faces. Today’s topic was focused on social selling and how to build relationships leveraging social media that turns into revenue. The discussion was focused on LinkedIn but we talked about Twitter and Facebook too a little bit. I had a blast! The entire discussion was very engaging and we took a few questions from the social stream. Thank you all for watching, we are waiting on the final numbers but I was told we had over…
  • The Evolution of Social Selling

    Koka Sexton
    22 Jul 2014 | 11:11 am
    The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape.  A brief history of sales The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. Each with their own resources they would use to exchange for other resources. It was a trying process that would sometimes require long journeys across land and sea. This person to person contact built strong relationships,…
  • Should Sales Professionals Be Blogging?

    Koka Sexton
    17 Jul 2014 | 6:17 am
    A very interesting discussion happened recently on Twitter with Lee Odden the CEO of TopRank, Shawn Karol Sandy the Chief Revenue Officer of the Selling Agency, and I around the topic of sales people blogging. I first wrote about this topic in 2011 with enthusiasm. Over the years I have adjusted my belief that not all reps should be blogging. Truth is that most sales professionals are much better at verbal communication skills than written. That being said when you have a sales professional that wants to write and has a basic skill set for storytelling, as a marketer and a social business,…
  • Social Selling Video Series with Joanne Black.

    Koka Sexton
    8 Jul 2014 | 6:03 am
    I had the privilege of bringing in author and referral selling expert Joanne black to the LinkedIn studio to discuss her new book “Pick up the DAMN phone”, social selling and how LinkedIn can be used to make referral selling more effective. In this video series I get to ask Joanne Black a series of questions broken up into clips for easy digestion. SocialTalk: Joanne Black’s new book “Pick up the damn phone” SocialTalk: Social Selling with Joanne Black – Sales and Marketing  SocialTalk: What are the best ways for sales professionals to be social?
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    MarketingProfs: Marketing Opinions

  • How Companies Fail With Social Media Metrics

    2 Sep 2014 | 7:00 am
    Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data. Read the full article at MarketingProfs
  • Your Salespeople Should Tell Great Customer Stories--Not Just Rattle Off Features

    29 Aug 2014 | 7:00 am
    Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions. Read the full article at MarketingProfs
  • Why Your Email Marketing Needs to Get Personal

    28 Aug 2014 | 7:00 am
    In our recent study, 64% of respondents said they're willing to provide personal information in exchange for a personalized customer experience. Knowing that, businesses need to get personal now. Read the full article at MarketingProfs
  • Do You Understand the Email Halo Effect?

    27 Aug 2014 | 7:00 am
    Marketers who look beyond simple click-based attribution and analyze online and offline traffic and conversions will find it easier to demonstrate an email's value than those who don't. Read the full article at MarketingProfs
  • Five Signs That Your Website Needs Revamping

    26 Aug 2014 | 7:00 am
    Do you suspect your website needs a major makeover but aren't certain whether you need to start from scratch? Here's some help in making that decision. Read the full article at MarketingProfs
 
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    Digital Trends

  • Put a personal touch on your PS4 and PS Vita with Themes

    Adam Rosenberg
    2 Sep 2014 | 8:11 am
    Sony confirms plans to bring the PlayStation 3's custom dashboard Themes feature to PlayStation 4 and PlayStation Vita in each machine's planned fall 2014 update. The post Put a personal touch on your PS4 and PS Vita with Themes appeared first on Digital Trends.
  • Sony RX10 bridge camera gets high-quality XAVC-S video format, lower price

    Les Shu
    2 Sep 2014 | 8:00 am
    With a large 1-inch sensor, new image processor, and Carl Zeiss zoom lens, Sony adds a high-zoom "bridge" camera to its premium RX series, the 20.2-megapixel Cyber-shot RX10. The post Sony RX10 bridge camera gets high-quality XAVC-S video format, lower price appeared first on Digital Trends.
  • Turn your smartphone pictures into unique 3D worlds with Matter

    Felix Esser
    2 Sep 2014 | 7:48 am
    Matter is a photo manipulation app for iOS devices that lets you turn your smartphone or tablet pictures into fantastic 3D worlds. The app lets you turn a flat image into a third-dimensional one by inserting objects into it. The post Turn your smartphone pictures into unique 3D worlds with Matter appeared first on Digital Trends.
  • Michael Bay to bring Cosmic Motors art book to the big screen

    Rick Marshall
    2 Sep 2014 | 7:43 am
    Transformers franchise director Michael Bay will produce a film based on designer Daniel Simon's 2007 book of futuristic concept art, Cosmic Motors. The post Michael Bay to bring Cosmic Motors art book to the big screen appeared first on Digital Trends.
  • Saints Row 4 dev releases PC mod tools, hilarity to surely ensue

    Adam Rosenberg
    2 Sep 2014 | 7:35 am
    Deep Silver Volition announced plans at PAX Prime 2014 to release mod tools for the PC version of Saints Row 4. There's no release date yet for the mod tools. The post Saints Row 4 dev releases PC mod tools, hilarity to surely ensue appeared first on Digital Trends.
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    Janet Fouts

  • Video Curation, It’s All About the N3TWORK

    fouts
    26 Aug 2014 | 9:24 pm
    We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube, but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it! Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month Users watch over 6 billion hours of video every month Mobile use on YouTube is up almost 40% of the global watch…
  • Are you using old skool strategies with new media tools?

    fouts
    18 Aug 2014 | 1:13 pm
    Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online. The social media team responded quickly to direct me to the right person to solve my problem. They connected a human to…
  • A Hard Social Media Lesson for Hoteliers

    fouts
    6 Aug 2014 | 5:07 pm
    If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House, a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties. Guests are notified through the website that ” If you stay here to attend a wedding anywhere in the area and leave us a negative review on any internet site you agree to a $500. fine for each negative…
  • What whitewater rafting taught me about social business

    fouts
    28 Jul 2014 | 6:00 pm
    Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing. Unplugging is good for our brains. I live in a world that is constantly buzzing with alerts, updates and stories I just HAVE to listen to. It’s my job for the most part and I love it, my phone is within 3 feet 24/7 and I look at it on average every 4 minutes (yes, somebody timed it). So two days on the…
  • The Not-So Secret Guide to Twitter Lists

    fouts
    16 Jul 2014 | 10:01 pm
    What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. Why make lists? You know how people complain about how noisy…
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    SocialTimes

  • Instagram is More Important than Facebook to Teens

    Mona Zhang
    2 Sep 2014 | 7:04 am
    While Facebook is still holding strong amongst teens and millennials, it is no longer the most important social platform for younger users. Instagram has greater prestige compared to Facebook and Twitter, according to a new BI Intelligence report. Since last fall, Twitter and Facebook have been declining in importance amongst teenage users. Instagram, however, has been growing in importance, surpassing Facebook last fall and Twitter earlier this year. Facebook still dominates in terms of usage, with 80 percent of 12- to 24-year-olds on the platform. Fifty-three percent of them reported having…
  • YouTube Reaches More 18- to 24-Year-Olds Than Any Cable Network

    Mona Zhang
    2 Sep 2014 | 7:03 am
    YouTube is especially valuable to TV advertisers who want to reach millennials, according to a new BI Intelligence report. The online video platform reached more U.S. adults 18- to 34-years-old than any cable network. YouTube beat out ESPN, Hulu, Facebook and Comedy Central as the top place to consume content amongst millennials. Young adults on YouTube are more likely to watch music and comedy videos. Those over 50 were more inclined to watch news and education content. Both age groups liked watching how-to videos on the platform. New Career Opportunities Daily: The best jobs in media.
  • Does Tumblr Have a Mobile Problem?

    Mona Zhang
    2 Sep 2014 | 7:02 am
    Tumblr usage is almost the most desktop-heaving social platform – second only to LinkedIn, which has a much older user base. According to a new report from BI Intelligence, Tumblr is the youngest and most teen-centric of the social networks. Despite the rise of mobile usage amongst young people, 54 percent of time spent on Tumblr was from desktop, compared to two percent for Instagram, 14 percent for Twitter and 32 percent for Facebook. From the report: The desktop skew at Tumblr poses a long-term threat to the social network’s growth as people, especially teens and young adults,…
  • LinkedIn is More Popular than Twitter Among Adults

    Mona Zhang
    2 Sep 2014 | 7:01 am
    More adults in the U.S. use LinkedIn compared to Twitter, according to a new BI Intelligence report. This finding was based on data from Sept. 2013, as newer data were not available for LinkedIn. While LinkedIn has more American users 18 and over, Twitter still has more monthly global users. The professional social site has some notable demographic skews compared to other social platforms: Twenty-seven percent of 30- to 49-year-olds use LinkedIn. LinkedIn has a higher penetration rate amongst 50- to 64-year-olds than 18- to 29-year-olds. Twenty-four percent of male Internet users are on the…
  • Is Misogyny on Twitter a Demographics Problem?

    Mona Zhang
    2 Sep 2014 | 7:00 am
    Misogyny on Twitter has been well-documented. Just last week, Anita Sarkeesian, who analyzes how video games treat women in the web series “Tropes vs. Women,” left her home after death threats she received on Twitter contained her address. I usually don’t share the really scary stuff. But it’s important for folks to know how bad it gets [TRIGGER WARNING] pic.twitter.com/u6b3i0fysI — Feminist Frequency (@femfreq) August 27, 2014 A new report from BI Intelligence found that while “gender is no longer a major differentiator of who uses social networks,” Twitter…
 
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • How to use Pinterest Messages on your desktop or mobile device

    Krishna De
    7 Aug 2014 | 6:12 am
    For some time it has been possible to send Pins to people you know on Pinterest or even by email. However now Pinterest has introduced a new feature where you can create a conversation around specific content – be that a Board or a Pin, using Pinterest Messages – read the announcement here. The introduction of Pinterest Messages extends the previously released ‘Send’ feature. Pinterest has to-date been a difficult platform to build relationships on, with the only option being to leave comments on Pins or find the person through their social links on their Pinterest…
  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
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    Stay N Alive

  • The Facebook Fraudster's New Strategy: Friend, Fraud, then Forget - How to Protect Yourself

    11 Aug 2014 | 10:10 am
    A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the "..." in the upper-right of their profile, and then click "report"). But they've gotten smarter. Once the fraudsters realize you're onto them they now block you, and you can't access that account to report them any more - this is a flaw in Facebook's…
  • How to Protect Your Online Social Media Presence Using Facebook Business Manager

    4 Aug 2014 | 2:56 pm
    Facebook's recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there's one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they're…
  • I'm Writing Minecraft For Dummies, and This Time it's a Family Affair

    2 Jun 2014 | 12:04 am
    Hi, my name is Jesse Stay - I'm writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I'm officially crazy (but loving it!). I guess you could say I'm now addicted to writing books.When I first started writing my first book, I'm on Facebook--Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I'm on Facebook--Now What???, this time…
  • Ford's Future Competition Won't be Cars - It Will be Software

    28 May 2014 | 1:19 am
    Google gave us a peek into its future and vision today as it announced, and showcased new, Google-designed cars that are built entirely for driving on their own, without humans. The future indicates, to me not that Google is building its own cars as one would expect to be competition with companies such as Ford, Chevy, Toyota, and others, but that Google is sticking to its core strength and vision - software that makes the world more openly available to everyone. The future, my friends, for the automobile industry isn't cars - it's in software that gets you from one place to another - it's…
  • Growth Hacking: How to Know Who Has Viewed Your Facebook Profile

    2 Jan 2014 | 1:06 pm
    I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at facebook.com/stay - not to be confused with a business page). It turns out that you can also use this to not just target ads to, but learn about the subscribers of those profiles as well. For instance, I can tell the approximate salary ranges of my followers on Facebook. Let me share how.If you go to my previous article on the topic, I show you how to create a list of the subscribers of a…
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    Quick Online Tips

  • 100,000 Facebook Likes!

    P. Chandra
    29 Aug 2014 | 10:09 am
    A big thanks goes out to the amazing QOT community as we cross 100,000 Facebook likes today. It has been a long journey to 100K likes, but the QOT Facebook... Read more Read full original article at 100,000 Facebook Likes!©2014 QuickOnlineTips. All Rights Reserved.
  • HTTPS Secure Sites Will Rank Higher in Search Results

    P. Chandra
    18 Aug 2014 | 12:33 am
    Google has informed webmasters that they now consider HTTPS secure sites as a ranking signal for Google algorithms. HTTPS stands for Hypertext Transfer Protocol Secure and is a protocol for... Read more Read full original article at HTTPS Secure Sites Will Rank Higher in Search Results©2014 QuickOnlineTips. All Rights Reserved.
  • 4 Free Tools to Track Google Algorithm Updates Daily

    P. Chandra
    16 Aug 2014 | 4:30 am
    When is the next Panda or penguin update starting? There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and... Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily©2014 QuickOnlineTips. All Rights Reserved.
  • How to Load Disqus Comments on Click with jQuery

    P. Chandra
    10 Aug 2014 | 9:51 pm
    How to load Disqus comment on click and on demand using jQuery? You might want to increase page speed or hide comments to save space to display other interactive elements to... Read more Read full original article at How to Load Disqus Comments on Click with jQuery©2014 QuickOnlineTips. All Rights Reserved.
  • How to Track Adjusted Bounce Rate in Universal Google Analytics

    P. Chandra
    5 Aug 2014 | 7:51 am
    How can you track adjusted bounce rate in the new Universal Analytics by Google Analytics. ABR is short for adjusted bounce rate and is a recommended solution by Google to... Read more Read full original article at How to Track Adjusted Bounce Rate in Universal Google Analytics©2014 QuickOnlineTips. All Rights Reserved.
 
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    Web Strategy by Jeremiah

  • Here’s what Silicon Valley can learn from good old Midwestern values

    jeremiah_owyang
    2 Sep 2014 | 8:29 am
    This was originally posted on VentureBeat, with a wide array of comments and reactions. Silicon Valley has been espousing sharing, making, community through the latest startups like Lyft, Airbnb, LendingClub and more. Yet is Silicon Valley really leading the example?  While generalizations can put people off, I wanted to take a stand on some broader trends we see. I’ve received reinforcing and disagreeing feedback, all which I’m open to learning more from. Here’s what Silicon Valley can learn from good old Midwestern values Silicon Valley startups like Uber, Lyft, Airbnb,…
  • A Glossary of Emerging Terms in the Collaborative Economy

    jeremiah_owyang
    29 Aug 2014 | 8:34 am
    Photo :”Conversation” by Steve Bridger, used with Creative Commons license.  Buzzwords, buzzwords, buzzwords! Nothing is more fun than using buzzwords – except one thing: Reading all the buzzwords on a single page. Impress your colleagues at the co-working spot, your tatted Lyft drivers, and your hot Tinder dates with your immense knowledge on the latest hipster technology terms. New terms and phrases emerge as new movements are born. The purpose of this post is to help clarify, from one single location, some of the jargon you may hear out in the industry. I plan to update…
  • Slides: Cold Hard Facts on the Ice Bucket Challenge #IceBucketChallenge

    jeremiah_owyang
    26 Aug 2014 | 12:50 pm
    Icebucket Challenge: Cold Facts and Stats #icebucketchallenge from Jeremiah Owyang Crowd-based business models and marketing are no stranger to the Web Strategy blog –and now we’re seeing the same effect impact non profits, including the much discussed (and debated) ALS Ice Bucket Challenge. I was curious on the actual impacts of this controversial crowd challenge, and decided to tally up some of the numbers. In this above embedded slideshare, you’ll see facts on buzz, assumptions on water usage, influencer impact, money raised, and bottom line of total donated dollars.
  • The Collaborative Economy APIs Mean Changes to Commerce

    jeremiah_owyang
    20 Aug 2014 | 11:32 am
      The Collaborative Economy continues to mainstream –with at least two of the key players launching APIs; this spells significant ecosystem change that will impact commerce, this post will attempt to answer what it means to the greater ecosystem.   [This is as significant as Facebook launching their API and Platform. This will spur thousands of apps, APIs and new businesses models] News: Uber has launched an API, with key launch partners, including traditional companies like Hyatt (Disclosure: Hyatt is a Crowd Companies member). Hailo also announced an API a few hours after…
  • Ecosystem Guide: The 12 Players of the Collaborative Economy

    jeremiah_owyang
    11 Aug 2014 | 6:46 pm
    The Collaborative Economy is a complex ecosystem composed of many unique players. These many players are jostling about, partnering, competing, and disrupting each other. It’s key to understand the many players in this movement before blindly stumbling into this market. This post took weeks to prepare, and it’s my attempt to catalogue a very complex market that has broad, global economic impacts being felt by many people. By no means is this market breakdown complete, so I seek your feedback in the comments. This space is diverse. There’s a wide range of political groups: from…
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    Future Visions

  • Why are we taking the Ice Bucket Challenge?

    Jonathan Burg
    24 Aug 2014 | 8:55 am
    We've all seen the videos and most of us have already taken the plunge. Why? I'm sure marketers are already hard at work trying to duplicate this remarkable phenomena. Most will fail. Because before we can consider the How we must understand the Why. In this case the key Why is: Why are people participating and sharing for a cause with which they did not previously affiliate? The chain letter effect.People share chain letters because they don't want to be the one that breaks the chain. Particularly when it comes to charitable efforts, people often take the desired action to gain the personal…
  • Telling fact from fiction in social media

    Jonathan Burg
    15 Jul 2014 | 3:45 am
    Social media is an incredible resource for learning the latest news and rumors. Unfortunately, just because something is trending on Facebook or Twitter doesn't make it true. And when we share inaccurate stories, we further obfuscate the truth.  Below are three basic criteria that will help you determine what is fact, what is fiction and what lies somewhere in between. 3. Consider the source Is this information coming from a reputable news source? If you are unfamiliar with the source, don't trust or share the article until you have verified this information with a trusted source. Don't…
  • Three ways to follow along with Israel from home

    Jonathan Burg
    13 Jul 2014 | 6:53 am
    The scariest part of any war is the unknown. Here are the most reliable, free digital tools and resources that you can use to follow developments from Israel, no matter where you are in the world. Live BlogsI personally prefer live blog over at the Times of Israel, but the Jerusalem Post and Ynet are also reliable and free. Red Alert AppsAnytime a rocket is inbound for an Israeli city, the army issues a Red Alert to warn everyone in the city to head towards their safe rooms. Depending on one's distance from Gaza, we have anywhere from 15 seconds to almost two minutes to get to safety. My home…
  • My moral dilemma at Mashable #smdayjlm

    Jonathan Burg
    1 Jul 2014 | 4:14 am
    Last night I had the privilege of moderating a panel of three brilliant marketers in front of about 150 attendees at Mashable's Social Media Day event in Jerusalem. About 25 minutes into the panel, I noticed one of the event organizers signaling for my attention. When I glanced at her laptop, my heart stood still. Our three missing teenagers had been found dead and discarded in a ditch. As the words ברוך דין האמת (the prayer over tragedy) left my lips, I was faced with a deep moral dilemma.   We weren't even halfway through the hour long event. Should I announce the news and…
  • Amazon Fire Phone: the phone your mom has been dreaming of

    Jonathan Burg
    19 Jun 2014 | 2:28 am
    Amazon got a lot of things right with their first mobile phone. While the phone's specs may be last generation, Amazon knows that most Americans don't know or care about processor speeds. Most people will choose a phone based on two minutes of trial in an AT&T showroom or the phone's star rating on Amazon. The general public has never heard of The Verge, let alone watched an unboxing.  The Fire Phone is built for this massive market. And it promises to make Amazon a great deal of cash and loyalty along the way. Retail Ready: The "dynamic perspective" feature will make for an incredible…
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    Professional Blog - Chris Saad

  • The Tyranny of Choice

    Chris Saad
    14 Aug 2014 | 10:02 am
    For the longest time I was all about Choice. Give users flexibility, power, choice I'd say. Open ecosystems create opportunities for innovation I'd say.I've recently changed my mind. At least when it comes to the first few stages of creating a new product/company/opportunity.It seems that the number of people with any taste and tenacity is quite small and the opportunity (especially when you're just getting started) is not about consumer choice but about product choices. Creating great Product is all about making hard, opinionated choices based on best practices, intentionality and…
  • Some suggestions for Google's Social Product Strategy`

    Chris Saad
    20 Jun 2014 | 11:33 pm
    Photo Credit: http://photos.jdhancock.com/photo/2011-09-11-232435-relationship.html While Facebook struggles to unbundle it's vertically integrated social network into simplistic mobile apps, Google already has a collection of discrete and powerful apps that millions of active users love every day. Gmail, Calendar, Drive, Groups etc are all products that enjoy a level of deep usage that provides a strong foundation for social. Why push users to adopt a stand alone social network called Google+?While the devil is obviously in the details, here's some of the high level things I'd do if I…
  • How Apple might compete with Google on Search

    Chris Saad
    8 Jun 2014 | 6:08 pm
    Thought experiment.Yesterday I tweeted lamenting the fact that a report shows we now search more within Apps than Google/Web Search...Well....Notice that on iOS 'Search' is branded 'Spotlight Search'.Notice the new 'Continuity' Features on iOS 8 and OSX Yosemite that involve lots of cross iOS/OSX interactionsNotice the SMS Syncing between iMessage and DesktopNotice deep spotlight search on the OSX - showing content within an App in the search results (like recent documents etc)Apple has clearly shown they want to disintermediate Google by turning every search box on an Apple device (iOS or…
  • The challenge of developing Open Standards

    Chris Saad
    26 Apr 2014 | 10:09 am
    A lifetime ago I created something called the DataPortability Project and, separately, proposed my own standard called APML. I also co-authored the Backplane standard. The first two were not very successful in achieving their mission. The latter is currently enjoying a medium amount of success.During these experiences, and while observing other standards efforts (particularly in the social media and web space), I've come to be quite jaded about the Standards processI still believe deeply in the vision of Open Standards. A world where independent parties can interoperate with each other…
  • Confessions of a Startup Founder trying to get Press...

    Chris Saad
    18 Mar 2014 | 4:37 pm
    I just read a great post by Bekah Grant about the pain and suffering that tech bloggers go through dealing with the continuous onslaught of startup founders trying to get press for their startups.I thought it might be fun to give the startup founder point of view so we can each understand each other's world a little better.IMPORTANT DISCLAIMERFirst let me say that many of my close friends are tech journalists/bloggers both past and present. I know (second hand) many of the frustrations they go through every day trying to do their best to stay on top of the stream of news, balancing priorities…
 
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    Des Walsh

  • Why I Write – Then and Now

    Des Walsh
    10 Aug 2014 | 7:40 pm
    My good friend Toby Bloomberg went along with an invitation to play along on an ‘old fashioned’ blog meme or blog hop. As Toby says in her post Why I Write – Blog Hop “Old Fashion” Meme, blog memes were popular before blogs were social media. Those were the days my friends etc. I’m not sure who started this particular meme, but Toby referenced Susan Foster, whose contribution to the meme is, appropriately for the master coach she is, Conscious Leadership: Why I Write. So then Toby asked me and a couple other friends and colleagues to join in and we said yes…
  • Get Connected, not Rejected, with Your LinkedIn Invitations

    Des Walsh
    7 Jul 2014 | 7:16 pm
    Why We Need a Simple, Flexible Formula for Inviting LinkedIn Connections No one likes rejection. So why do so many LinkedIn users actually invite rejection instead of connection, by using one or other of LinkedIn’s pre-set, canned, boilerplate invitations, such as “I’d like to add you to my professional network on LinkedIn”? Anyone who is new to LinkedIn could be excused for thinking it is acceptable to use those pre-set formulas. But once we’ve been using the network for a while and receive one of those invitations, we are likely to assume that the sender is doing an…
  • Small Town Business Success…Cooly Rocks On!

    Des Walsh
    5 Jun 2014 | 7:32 pm
    A Don’t Give Up Story My friend Becky McCray, from Alva, Oklahoma is a great advocate for small towns. Living and working in the relatively small town of Tweed Heads (pop. 7,525) I love reading Becky’s Small Biz Survival stories about how communities can challenge and beat the odds of demographic changes and the relentless push of the “bigger is better” mentality. Today I want to tell a “small biz survival/revival” story from my part of the world, of how a group of small business people met a challenge and succeeded beyond most “sensible”…
  • Business Blogging Favored by Marketers

    Des Walsh
    3 Jun 2014 | 3:45 pm
    An Eye-opener on Attitudes to Business Blogging Here’s a paradox. When I speak to business owners about incorporating a blog or blogs in their social media strategy the response is, at best, polite but unengaged listening. That contrasts with the often quite animated discussions I get into about Facebook, Twitter and even LinkedIn (rarely YouTube, Google+ or Pinterest, Instagram etc). But according to Michael Stelzner’s recently released Social Media Marketing Industry Report 2014, blogging holds the top spot for future social media marketing plans. More so for B2B companies but…
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    Zac Johnson

  • How to Create a Killer Landing Page with Wishpond

    Zac Johnson
    27 Aug 2014 | 2:57 pm
    Landing pages are the best way to convert a user from any source of traffic into a legitimate lead. Everyone is using landing pages, and if you aren’t… you are simply leaving money on the table. In this post I’m going to tell you work landing pages are so important, but also show you how easy they are to setup. Why are Landing Pages so Important? Landing pages work because they act as a pre-sell. Think about it… we see landing pages for affiliate offers all the time, and dating landing pages are a perfect example of this — in fact, most dating landing pages are…
  • ROTE 030: Perry Marshall – Google AdWords & Guerrilla Marketing Expert

    Zac Johnson
    26 Aug 2014 | 12:55 pm
    Running a successful business on the internet is a huge accomplishment, burden and way of life. Once you’ve defined your audience and customer, it’s time for you to take what you know about them and build effective ad campaigns to keep the traffic flowing. For most businesses, this is done through the use of pay per click marketing and using Google Adwords. Many businesses are also making the move to social media and using Facebook Ads to drive thousands of new clicks, leads and customers every day. No matter how you are paying to drive new traffic and leads to your online…
  • Facebook Contest Apps: How to Create a Facebook Contest

    Zac Johnson
    25 Aug 2014 | 2:00 pm
    Facebook contests and promotions… they seem to be everywhere. This can be anything from a sweepstakes, referral promotion, a fan page event or even a landing page in itself — no matter what type of social contest or promotion you are seeing, it’s just further proof that this kind of marketing works. I love Facebook advertising. It’s never been easier to target my demographic audience and I don’t need to worry about annoying issues such as quality scores, keywords, landing page content. Instead I can simply create my landing pages or contest promotions and get…
  • 4 Inspirational Six Figure Blogging Success Stories

    Zac Johnson
    21 Aug 2014 | 9:50 am
    As both an entrepreneur and blogger, I can truly appreciate what it takes to be a successful blogger and make that leap from “blogger” to “six figure blogger”. Through the launch of my Rise of the Entrepreneur podcast, I’ve been able to talk with some of my close business friends and build some new connections and introductions along the way. No matter who I am talking with on the show, the end result is always the same — amazing content and people opening up about how they got to where they are today. With that said, today I am highlighting four…
  • 10 Awesome Plastic Business Card Designs

    Zac Johnson
    20 Aug 2014 | 9:11 am
    I love business cards. Instead of just being a little piece of paper that you hand to someone, it’s also your first and last impression. It’s what someone receives when they first meet you, and then what they see after they’ve met with you at a conference or event. Your business card is definitely more than just your email and contact info… and if you aren’t going to make it outstanding enough to be a conversation piece, you might as well not even have one at all! Thanks to the power of the internet it’s now easier than ever to make your business card stand…
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    Chad's Blog

  • Nonstop Sales Boom by Colleen Francis

    Chad Barr
    1 Sep 2014 | 9:53 am
    I just received the new book, Nonstop Sales Boom, written by my dear friend, colleague, and client, Colleen Francis. It has rocked my world and it would yours! See the before and after proofs below:       (This was of course done through the creative work of our amazing innovative design team. Thank you Adi and Lihi).   
  • Raising the Barr Weekly Memo: Are You Prepared For Success?

    Chad Barr
    27 Aug 2014 | 2:40 pm
    Issue No. 86 August 27, 2014 Raising the Barr Weekly Memo: Objectives For Creating Videos Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: I just had a fantastic conversation with one of my dear clients, John Boggs, a retired Colonel in the U.S. Marine Corps, a great thinker and a leadership expert. As we were exchanging ideas on creating success, John shared with…
  • Proudly Presenting… Alan Weiss’s New Personal Power Experience

    Chad Barr
    23 Aug 2014 | 11:09 am
    I am very pleased to proudly present a brand new web presence development our brilliant team has just completed for Alan Weiss. The Power Of Personal Worth And Fulfillment is now open. So come join us and Alan to learn, grow and transform the success of your life and your self-worth.    
  • Raising the Barr Weekly Memo: Objectives For Creating Videos

    Chad Barr
    20 Aug 2014 | 2:01 pm
    Issue No. 85 August 20, 2014 Raising the Barr Weekly Memo: Objectives For Creating Videos Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: Videos are a powerful tool to communicate your ideas and messages to your current and future clients. I see videos as one of the critical paths to achieve and rule your thought leadership space. Here are the top objectives…
  • Raising the Barr Weekly Memo: 3 Biggest Mistakes

    Chad Barr
    13 Aug 2014 | 1:25 pm
    Issue No. 84 August 13, 2014 Raising the Barr Weekly Memo: 3 Biggest Mistakes Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success. This week’s reflection point: A client of mine just asked me what are the top three mistakes I observe that prevent elite business owners from reaching a higher level of success. Here they are: Poor strategy and lack of marketing blueprint. The problem here is the…
 
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    @andrewchen

  • Why Android desperately needs a billion dollar success story: The best new apps are all going iPhone-first

    Andrew Chen
    27 Aug 2014 | 10:27 am
    Why startups are all going iPhone-first There’s been a number of articles over the last year that reiterate a simple fact: The best new apps are all going iPhone-first. Here’s three popular articles on this topic over the last few months: iOS First. Android Much, Much Later (Aug 2014) The Fallacy of Android-First (Apr 2014) Why Android First is a Myth (Oct 2013) At this point, going iPhone-first is a widely held best practice. It’s our generation’s version of “Nobody ever got fired for buying IBM.” While there’s some debate on the margins on…
  • Early Traction: How to go from zero to 150,000 email subscribers (Guest Post)

    Noah Kagan
    14 Aug 2014 | 11:37 am
    [Andrew: Starting up from zero is one of the hardest things you can do with a new product. Especially in the age of SaaS and content marketing, building up to the first 150k users is a key milestone that can prove out product/market fit, generate a revenue stream, and secure investment. This is a guest post by my good friend Noah Kagan (@noahkagan), who is previously from Mint (acquired by Intuit), Facebook, and now Chief Sumo of AppSumo. They are releasing some marketing tools focused on early traction companies, over at SumoMe.com Zero to 147,973 email subscribers by Noah Kagan, AppSumo…
  • New data shows up to 60% of users opt-out of push notifications (Guest Post)

    Shannon Levis
    6 Aug 2014 | 10:42 am
    [Andrew: There's a real shortage of information about push notifications, CTRs, response rates, etc. Partly this is due to the immaturity of mobile as a marketing platform, but it's also because of the opacity of the iOS platform. I recently ran into Kahuna, a Sequoia-backed startup led by Adam Marchick that's compiled a treasure trove of data about push notifications. Today, in an article authored by Shannon and Alli of the Kahuna team, they share some of what they know about why people turn off push notifications.] Why 60% of your users opt-out of push notifications, and what to do about…
  • Why aren’t App Constellations working? (Guest Post)

    Andrew Chen
    4 Aug 2014 | 10:00 am
    [Recently, I read this roundup of perspectives on "App Constellations" on the new social/professional news app Quibb. This is an emerging product strategy in mobile embraced by Facebook, Linkedin, Foursquare, Twitter, and others, and found it fascinating. Thanks to the authors below for sharing their opinions on this new approach. -Andrew] Fred Wilson recently coined the term ‘App Constellations‘ to describe what he was seeing in the mobile app ecosystem with respect to distribution. Over the past few months, mobile companies have continued with this strategy, the idea being…
  • There’s only a few ways to scale user growth, and here’s the list

    Andrew Chen
    8 Jul 2014 | 3:27 pm
    Scaling growth is hard – there’s only a few ways to do it When you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. If your users give you money, then you can buy users…
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    brandflakesforbreakfast

  • this is (hazel)nuts

    29 Aug 2014 | 5:10 am
    People don't just like Nutella. People LOVE Nutella. People have, quite literally, unhealthy relationships with Nutella. So it's no shocker that in the hipster world headquarters (Brooklyn), there will be a Nutella-themed restaurant opening. Sound too good to be true? Well, it just might be. The restaurant, Nutelleria, isn't actually owned or endorsed by Nutella manufacturer, Ferraro - it's simply conceptualized and created by Nutella enthusiasts (literally, nutcases). Their website is extremely vague and doesn't tell us any concrete information such as launch date or menu offerings, so…
  • wet your notebook, not whistle

    29 Aug 2014 | 5:10 am
    We have waterproof clothing, waterproof footwear, waterproof watches - so why is it that it's taken so long to come up with waterproof paper? Finally, the wait is over. For those who need to withstand the elements for work or hobby, Rite in the Rain has produced 100% recyclable weatherproof paper that regular pencil or ballpoint pens write on perfectly. Notebooks start at $4 - so next time you're inspired to write a love song while laying outside in a monsoon, make sure you grab one.
  • got rice?

    29 Aug 2014 | 5:10 am
    Although the viral sensation of the Ice Bucket Challenge has raised millions of dollars for Lou Gehrig's Disease, some people just don't really understand the idea. Well, the people of India decided to adapt the phenomenon into something a little more tangible and in the process, help feed a quarter of the world's hungry. Enter the "Rice Bucket Challenge," which asks people to cook or buy one bucket of rice and give it to someone in need. Hey, whether it's filled with water or filled with rice, grab a bucket and join the rest of the world.
  • another kickstarted thing breaks a record

    28 Aug 2014 | 5:21 am
    This is the Coolest. Seriously, the thing is called the Coolest. It's a cooler... BUT THAT'S NOT ALL! It cools. It blends. It plays your favorite tunes and charges your phone at the SAME TIME! If you call now you won't get to talk to anyone because kickstarter is A WEBSITE!Ahem... sorry. This thing is pretty rad though. And the project failed the first time around. Now, they have raised over $11 million in funding. This might just change they way you tailgate or hit the beach.
  • unfit commercial for immature drivers

    28 Aug 2014 | 5:11 am
    Are you the type of person who hates making stops when you are road tripping home after spending a week with your sister and her 3 kids who decide that 6:00 AM is an appropriate time to wake up and start screaming about who's pancake looks more like a cartoon mouse? Well, Honda has a car for you. It's called the Fit. It gets good gas mileage. And they have a new commercial to show you just how great it is... Enjoy.
 
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    Six Pixels of Separation

  • The Imperative Of Hope

    Mitch Joel
    31 Aug 2014 | 4:17 am
    How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams, I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be in our society, I often wonder who among us doesn't have some form of anxiety and depression about something at some point in their lives? Most of us dull it via things like drinking or drugs, and simply think that we're just numbing the stress of the day. Still, sharing their stories - in real time - becomes part of a bigger story. It becomes a digital…
  • Laughing All The Way To The Bank With James Altucher

    Mitch Joel
    31 Aug 2014 | 3:39 am
     Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from how comedians develop jokes, to their biographies to documentaries about the art form, and even watching/listening to them being interviewed (yes, big fan of…
  • Six Links Worthy Of Your Attention #219

    Mitch Joel
    29 Aug 2014 | 10:35 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Emotion Is The Fast Lane To The Brain

    Mitch Joel
    29 Aug 2014 | 8:13 am
    We talk a lot about storytelling and brands, don't we? Let's reverse that thought: how many brands are actually great storytellers? Dig a little deeper how many marketers do you know that are great storytellers? I see a lot of marketing and communications professionals who are able to create and transmit a message, but professional marketers who have studied and labored over creating stories? Marketers who have published stories (fiction or non-fiction) with success? They're probably few and far between. This recent Google Talk took me by surprise. I went in suspecting to hear the usual…
  • Be A Designer Of Something

    Mitch Joel
    29 Aug 2014 | 5:53 am
    Some people don't think that they are creative. I don't agree. I believe that everyone is creative in their own way. Some people don't think that they're job is all that creative. I don't agree. I believe that every job requires different layers of creativity. When this point of conversation and contention comes up (and trust me, it's a conversation that I find myself having more often than you might suspect), it can be hard to convince someone that what they do, in their work hours, demands some level of creativity. The challenge, of course, is that creativity is the output. The output of…
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    Chris Pirillo

  • Three Families, Three Cameras

    Chris Pirillo
    1 Sep 2014 | 2:09 pm
    We discovered a pink Boba Fett at Diana’s doctor’s appointment in Pirillo Vlog 855! Read the full article on http://chris.pirillo.com/
  • Is Apple Falling Too Far Behind the Times?

    Chris Pirillo
    1 Sep 2014 | 9:09 am
    People ask about love and babies and… Apple? If you ask me anything, you’d best be prepared for the answers! Thanks to our patrons who keep asking! Think you might like to investigate the benefits of becoming a patron? Here’s where you can do so! TLDR – Is Apple Falling Too... Read the full article on http://chris.pirillo.com/
  • Vader Means Father

    Chris Pirillo
    31 Aug 2014 | 1:52 pm
    In Pirillo Vlog 854, we strive to answer the age old question: how many guys does it take to light the grill? Read the full article on http://chris.pirillo.com/
  • The More Moms, the Merrier

    Chris Pirillo
    30 Aug 2014 | 12:00 pm
    Dad doesn’t want to be in the cloud. He wants his own Cloud — and wants to know if any of you are on his side in Pirillo Vlog 853! Read the full article on http://chris.pirillo.com/
  • This Baby is a Little Masterpiece

    Chris Pirillo
    29 Aug 2014 | 10:46 pm
    What is it about moms? How do they make that look work so well — even from behind you? The mystery continues in Pirillo Vlog 852… Read the full article on http://chris.pirillo.com/
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    Common Craft - Common Craft - Our Product is Explanation

  • Common Craft Cut-outs: Now Available Individually

    leelefever
    12 Aug 2014 | 4:36 pm
    Visuals play an important role in how we communicate, but nice looking digital images can be a pain to find or create. That's a big reason we offer Common Craft Cut-outs - to provide a library of over 1,600 downloadable images that can be used in projects like presentations, blog posts and videos. Until recently, our Cut-outs were only available through Common Craft membership (starting at $49 per year). Today, all Cut-outs are also available individually. High resolution PNG images are $0.99 and EPS vectors graphics are $1.49.   Just click on Cut-outs in the library, add them to the…
  • Nice Animated Explainer on Planet Earth (and an Intellectual Leap)

    leelefever
    5 Aug 2014 | 10:52 am
    Viewing in email? Watch it here. The video above by Kurzgesagt is rather long and packed with information, but presented in a manner that makes it easy to understand thanks to good writing and really compelling visuals. I love that it has little humorous bits, like the Secret Dinosaur Society (05:31). Notice the subtle use of comparative visuals, like the deepest hole humans have ever drilled (03:25) when discussing the earth's crust. Overall I think it's great work. I do have one quibble In the past I've written about the Intellectual Leap. This is when an explanation suddenly goes over the…
  • New Video: Affiliate Marketing Explained by Common Craft

    leelefever
    22 Jul 2014 | 10:33 am
    We just published a new video that explains Affiliate Marketing. Watch it now About this video: Affiliate marketing can help individuals earn a living by promoting products and services they love online. But how the system works is complicated and comes with important best practices. It teaches: Why affiliate marketing is like word-of-mouth marketing How affiliate programs provide links and graphics to affiliates How affiliate links and graphics are used in promotions How revenue is shared when a website visitor buys from an affiliate link Why it is important to disclose affiliate program…
  • The Art of Explanation - Now an Audiobook

    leelefever
    25 Jun 2014 | 10:16 am
    It's true. The Art of Explanation is now available as an audiobook and can be found on Audible. 
  • New Common Craft Video: Online Advertising

    leelefever
    19 Jun 2014 | 10:01 am
    Our new video is all about the models of online advertising. This animation includes highlights: About this video: We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product.  What it teaches: Why advertising is so important to online commerce. The basics of display and pay-per-click advertising. How text and keyword-based advertising works. Remarketing: Why some ads seem to follow you on the web. How affiliate programs work. How to get the most out of advertising. Watch…
 
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    Drew's Marketing Minute

  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
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    The Buzz Bin

  • Content Mapping – From Awareness to Purchase

    Kathy Burnham
    2 Sep 2014 | 5:33 am
    All customers – consumers and business buyers alike – follow a process for decision-making, consciously or unconsciously. Simply put, this process includes stages of awareness, consideration and purchase. Effective communications programs address all three of these stages, with the ultimate goal of moving customers to select your product or service. Here’s how to map your communications to increase the probability that prospects will choose in your favor: Awareness Just as the label implies, customers become aware of something, somehow. They read about you, see you at a conference or…
  • Keep it Simple (Stupido)

    Danielle Pesce
    29 Aug 2014 | 5:30 am
    With Labor Day weekend quickly approaching, hundreds of thousands of people (including me) will be entertaining friends and family and stressing over what to make. This got me thinking of our approach as Americans to food in general, and our tendency to over-complicate things that should be fairly simple. What’s more is we often look at holidays and long weekends as an opportunity to stuff our faces and eat whatever we want. I’ve had the pleasure of visiting Italy a couple times over the past few years, but it has really changed the way I think about food and how different we are from…
  • Finding the Starting Line as a PadillaCRT Intern

    Alayna Xiong
    28 Aug 2014 | 5:15 am
    Minnesota winters, drinking coconut Boba Tea, Dungeons and Dragons, anything potato… Just naming a few of my love-hate relationships. Hello, my name is Alayna Xiong and I am a summer intern here at PadillaCRT in the Minneapolis location. I recently graduated from high school and will attend Saint Catherine University in the Twin Cities this fall. While I am still navigating my future career path, I will likely major in English and/or Business. I was given this incredible internship through a non-profit organization called The BrandLab. The BrandLab is a program founded here in the…
  • Top 3 reasons you drink what you drink

    Rebekah Polster
    27 Aug 2014 | 7:00 am
    Everything has trends – whether you’re talking fashion, diet or, my favorite, drink. We have all seen the various cocktail trends through the years: Sugary drinks in the 1980s,  Cosmos in the 1990s, Prohibition throwbacks in 2000s, classics in the 2010s.  But what dictates what’s in your glass? Here are three reasons why you’re drinking what you’re drinking… Europe: As with fashion, Europeans are really the trendsetters in the world. Yes, America has its cool points, but we turn to our friends in Paris, London, Berlin and other chic cities to see what’s coming down the…
  • How NOT to Get Lost In A Sea of Acronyms

    Emily Valentine
    26 Aug 2014 | 5:05 am
    There are nearly 100,000 trade associations operating in the U.S. today (per NPR), and in a marketplace as crowded as this one, it’s all too easy for your organization’s true purpose to get lost in a sea of acronyms. But groups like the American Physical Therapy Association, National Association of Broadcasters and National Restaurant Association prove how associations can use the principles of branding to bolster their relevance, nurture their relationships with members and other stakeholders, and reconnect with their central purpose. Here are a few anecdotes: Know Your Audience, Inside…
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    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    SocialFish

  • Cool Social Tools: Small World Labs Community

    Michael Wilson
    2 Sep 2014 | 5:00 am
    This series of posts is for software and app and tech vendors who have useful tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ———— Cool Social Tools: Small World Labs Community Small World Labs helps nonprofit organizations engage, collaborate with, and mobilize their supporters. Small World Labs Community provides extensive collaboration, communication, and sharing capabilities to create an environment and experience that is tailored to your non-profit’s target…
  • [Cool Infographic Friday] Top 10 Data Breaches

    Maddie Grant
    29 Aug 2014 | 5:00 am
    A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. via. —————– (photo credit) More like this...[Cool Infographic Friday] Is the Book Dead? [Cool Infographic Friday] Women dominate social media[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing[Cool Infographic Friday] Google’s design for search[Cool Infographic Friday] On Content Marketing[Cool Infographic Friday] Big Data Big Profits The post [Cool Infographic Friday] Top 10 Data…
  • Best Practices in B2B Retargeting

    Scott Huntington
    28 Aug 2014 | 5:00 am
    It’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching out through social media to past visitors on the sites that they normally visit each day has proved to be an essential way to bring them back while increasing the opportunity for a sale. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting. That’s…
  • Association Social Media: National Business Officers Association (NBOA)

    Maddie Grant
    27 Aug 2014 | 5:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.   ———————  In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National…
  • The Real Meaning of Digital

    Jamie Notter
    26 Aug 2014 | 5:00 am
    In the research for our next book, we’ve been asking Millennials a few questions. Some of their answers, as expected, are more about life stage than generations. Their complaints that senior managers don’t take them or their expertise seriously, for example, represents a sentiment that has been repeated throughout the ages by pretty much every generation when they were that age. But some of what they are saying is shining a light on some very important trends that we think are going to radically reshape our organizations in the next decade. One area that I am finding particularly…
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    Christopher S. Penn

  • 4 video marketing tips in the era of autoplay

    Christopher S Penn
    2 Sep 2014 | 3:31 am
    I assume by now you’ve noticed that videos are appearing in greater and greater frequency in your Facebook timeline. From buckets of ice to upcoming movies to everything else that humanity can imagine or capture, it’s showing up for you. Over the weekend, as I was watching yet another round of ice bucket dumpings go by, a few thoughts occurred to me about autoplay videos on Facebook. First, if you’re a video creator, does your work stand alone without the audio? Obviously, there are some video types where audio is mandatory. A video of Andre Rieu or Joshua Bell needs audio.
  • The curious question of pumpkin spice lattes

    Christopher S Penn
    29 Aug 2014 | 3:40 am
    I’ve been watching yet another meme pass around on Facebook, this time about the “hazardous chemicals” inside of a popular coffee brand’s pumpkin spice latte coffee drink. There have been opinions offered on all sides of the debate about whether X chemical is healthy or harmful, whether X ingredient is in the drink or not (and if it’s a retail product vs. an intended for home purchase or not). What astonishes me is this: very, very few people ever see either the article or commentary and say, “Well gosh, I can do better than that. I’ll make my…
  • Formulaic marketing

    Christopher S Penn
    28 Aug 2014 | 5:24 am
    One complaint often heard about marketing is that it’s too formulaic, that it’s too rote and lacks creativity. “Don’t you have something new?” is a common refrain asked of marketers like you and I. Our answer, too often, is to scramble to try and invent something new on the spot and usually not produce something better than the formula. Perhaps, in the words of Chen Stormstout, there is a better question: “is the formula working?” Consider this: some of the bestselling authors on the planet, whose works are loved by millions, obey clear, unambiguous…
  • Video amusement: Instagram Hyperlapse

    Christopher S Penn
    27 Aug 2014 | 3:57 am
    On August 26, Instagram debuted a new app for iOS devices called Hyperlapse. Hyperlapse is beautifully simple: record video with it and it will accelerate it between 6x and 12x, add motion stabilization, and publish it for you. You can use the Instagram platform or simply pull it off your mobile device for other purposes. I took this video of a portion of my commute to work at sunrise and fed it to Hyperlapse: This video was shot using my iPad and a dashboard mount (hands-free for safety!) over the span of 15 minutes. The app did a wonderful job of smoothing out the many, many, MANY bumps in…
  • 3 steps to diagnosing declining website traffic

    Christopher S Penn
    26 Aug 2014 | 3:53 am
    I’ll let you in on a little secret. My website hasn’t been doing as well lately. In fact, performance of the site has been downright poor in the last 3 months compared to the past. Are the glory days over? Has my writing substantially declined in quality? I needed to find out what was going on. The path to understanding your website traffic, good or ill, is straightforward: audience, acquisition, behavior. The first step is to understand the audience. Which audience are you losing? I fired up Google Analytics and looked at the two most basic segments of audience, new and returning…
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    Socialmedia.biz

  • Calendar of social media, tech & marketing events: September 2014

    JD Lasica
    2 Sep 2014 | 5:02 am
    Fergie from the Black Eyed Peas at a recent Oracle OpenWorld (Photo by Sen Chang) Guide to the month’s best conferences & events As summer slides into fall, it’s time to gear up for a slew of social media, tech and marketing conferences. Among the notable events on tap: the annual conferences put on by Oracle OpenWorld, the Social Shake-Up, Content Marketing World, SMX East and the Online News Association. If you can’t attend the event in person, find out the hashtag and follow the goings-on on Twitter. For the full year, see our full Calendar of 2014 social media, tech…
  • 17 steps to get more (legit) Twitter followers

    Guest
    25 Aug 2014 | 5:01 am
    Image by Matthew Johnson Post by Pete Bray VP of Social Strategy, Moz Target audience: Brand managers, marketing professionals, SEO specialists, PR pros, businesses, nonprofits, educators, Web publishers, journalists and anyone with a Twitter account. This article originally appeared at Moz and is republished with permission. Let’s talk turkey! How do you get more followers on Twitter? To start, put aside those quaint olden-times notions that seeking more followers is unsavory. Heck, even Twitter promotes their tools as means to quickly get more followers. Of course, the early days of…
  • Always write for Google, never for humans

    Chris Abraham
    20 Aug 2014 | 5:02 am
    Google bot image by Jeff Lowe (CC BY SA) To be found online, create headlines & leads with the all-powerful Google bot in mind Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are forgiving when it comes to reading stilted, “robotic,” keyword-explicit headlines and articles, but…
  • SoundSlates: Get your music heard above the noise

    Ayelet Noff
    15 Aug 2014 | 2:51 am
    Photo by Garry Knight on Flickr (CC BY SA) If you’ve ever seen your favorite performer live, then you know the feeling of being a part of a crowd of hundreds of people sharing the same emotion. That’s one of the greatest things about music – it enables groups of people to share a unique bond. The feeling is even greater for musicians, when they create music. The problem is that finding the right people to create with and to get your music out there takes resources that many artists simply can’t come up with. Many of my friends (we all have that one friend who is desperately trying…
  • Choosing the right social media management system

    MediaShower
    14 Aug 2014 | 5:01 am
    Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa I‘ve talked with people who are juggling as many as 25 business profiles for Twitter alone — and these are legitimate accounts. If the nature of their business demands that they’re also wrapped up in multiple profiles on other social media sites like Facebook and LinkedIn, there are simply not enough hours in the day to keep up. Here are the five social media management tools that I hear positive reviews about most frequently…
 
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    Gigaom

  • Design’s disappearing act: how to simplify complex, data-rich products

    Katie Fehrenbacher
    2 Sep 2014 | 9:04 am
    Really great design disappears. So how do you build that into a complex product? Come learn how from the best designer thinkers in the tech industry at Gigaom's experience design conference Roadmap 2014. Design’s disappearing act: how to simplify complex, data-rich products originally published by Gigaom, © copyright 2014. Continue reading…
  • Gigaom Research webinar: Continuous delivery: driving business agility, improving business execution and decreasing time to market

    Gigaom
    2 Sep 2014 | 8:55 am
    CD is about developing a process from code to test to stage to deployment in production with historical traceability for control, security and compliance. It drives business agility by enabling companies to deliver better software, faster and incrementally on-premises, or in the cloud. To learn more about CD, join our live webinar on September 9. Gigaom Research webinar: Continuous delivery: driving business agility, improving business execution and decreasing time to market originally published by Gigaom, © copyright 2014. Continue reading…
  • HP Stream 7 tablet will reportedly help Microsoft’s attack on the value segment

    Kevin C. Tofel
    2 Sep 2014 | 7:54 am
    As Microsoft gets serious about competing at the low-end by eliminating Windows licensing fees for some devices, it hopes to attract more interest from hardware partners. It looks like the strategy is working well with HP, which is expected to offer a €179 Windows tablet. HP Stream 7 tablet will reportedly help Microsoft’s attack on the value segment originally published by Gigaom, © copyright 2014. Continue reading…
  • Acronis buys Dutch cloud backup outfit BackupAgent

    David Meyer
    2 Sep 2014 | 7:10 am
    BackupAgent has promised its customers, who resell its cloud backup products, that they will see a "smooth and pleasant" transitions as the two firms' platforms merge. Acronis buys Dutch cloud backup outfit BackupAgent originally published by Gigaom, © copyright 2014. Continue reading…
  • Break out that old HP TouchPad or Nexus 4: webOS port launches as LuneOS

    Kevin C. Tofel
    2 Sep 2014 | 7:08 am
    What is dead may never die. Perhaps that's why Palm's webOS continues to find new life in enthusiast projects such as LuneOS, a in-progress port of webOS for the HP TouchPad tablet and Nexus 4 handset. Break out that old HP TouchPad or Nexus 4: webOS port launches as LuneOS originally published by Gigaom, © copyright 2014. Continue reading…
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    Marketing Land

  • 3 Online Website Creator Tools For Your Small Business

    Steve Olenski
    2 Sep 2014 | 8:23 am
    If you run a small business ready for its own web site, or if you're ready to upgrade to a more modern design, you should check out these three easy site-creation services. The post 3 Online Website Creator Tools For Your Small Business appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Will Apple Payments Resurrect Google Wallet?

    Greg Sterling
    2 Sep 2014 | 8:14 am
    Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it could ironically be revived by competitor Apple as the latter prepares to offer its own iPhone-based mobile payments system. A number of media outlets have reported... Please visit Marketing Land for the full article.
  • VIDEO: HubSpot’s Dharmesh Shah, The Engineer Who Hacked Marketing, Chats At MarTech

    Ginny Marvin
    2 Sep 2014 | 7:52 am
    Now poised for a $100 million IPO, HubSpot’s co-founder and Chief Technology Officer, Dharmesh Shah, says the company’s early aha moment came from the success of Shah’s company blog. Speaking with host Scott Brinker at the inaugural MarTech conference in Boston, Shah explains he... Please visit Marketing Land for the full article.
  • EU Taking Harder Look At $19B Facebook-WhatsApp Deal

    Greg Sterling
    2 Sep 2014 | 7:24 am
    European regulators have reportedly sent an unusual “second wave” of questions to a range of companies as part of its antitrust review of the pending Facebook acquisition of WhatsApp. The Wall Street Journal reports the questionnaire is “extremely detailed” and nearly 70... Please visit Marketing Land for the full article.
  • Why Perfectionists Make Great Content Marketers

    Arienne Holland
    2 Sep 2014 | 6:11 am
    Does perfection get in the way of good? Arienne Holland argues that perfectionists make great content marketers. What do you think? The post Why Perfectionists Make Great Content Marketers appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • Seven Communication Sins That Kill Simplicity and Business

    Kathy Klotz-Guest
    2 Sep 2014 | 3:00 am
    Image source: Mindaugas Danys, CC 2.0The way you communicate with prospects and customers creates or destroys value.When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it. That kills value and pushes people away.Below are 7 ways poor communication kills simplicity, credibility, and business.1. The ‘Base...Read the whole entry... »        
  • You Are Not the Star of Your Content Marketing

    Jay Baer
    31 Aug 2014 | 11:30 am
    I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings.Many companies do this today, including Columbia Sportswear’s “What Knot to...Read the whole entry... »        
  • Why Research Is Key to Improving Your Social Media Marketing

    Jay Baer
    29 Aug 2014 | 3:00 am
    Tweetable MomentsThere’s no stop button in social media.marjijshermanTweet ThisA New PerspectiveMarji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “Social media is very visible to everyone within the company,” Marji points out. “Every step I took, I’d have somebody telling me...Read the whole entry... »        
  • 5 Ways Companies Are Using Instagram’s New Hyperlapse App

    Jessica Gioglio
    28 Aug 2014 | 9:00 am
    This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format.With more than 40,000 uses of #hyperlapse on Instagram at press time and counting, it’s no surprise to see early adopters from major brands, to TV shows, celebrities, and more. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.Introducing Hyperlapse from...Read the whole entry... »        
  • How Three Brands Won Big with Content Promotion

    Chad Pollitt
    28 Aug 2014 | 3:00 am
    Content promotion and distribution, as an industry, is starting to grow up.More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.There’s also an ecosystem of tools that have cropped up to support content promotion. Marketers and PR folks are earning media and influencer coverage for their content while...Read the whole entry... »        
 
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    The Online Community Guide

  • FeverBee SPRINT's Reward System - Invite Your Friends, Come To London

    Richard Millington
    1 Sep 2014 | 9:30 pm
    Half the people that have signed up for FeverBee SPRINT came via your referrals.  We've decided to reward people doing this.  If you invite your friends, colleagues, blog/website readers, mailing list subscribers, customers, clients, and others we're going to reward you with the following:   Get 3 people to attend, and we'll give you: A free conference ticket Get 5 people to attend, and we'll give you A full event ticket (workshop + conference)  Free, indefinite, access to CommunityGeek A 10% discount code to invite more people…
  • SEO and Communities

    Richard Millington
    29 Aug 2014 | 7:30 am
    Communities can improve your SEO Type chickens into Google and Rob Ludlow's Backyard Chickens is the second result. SEO can improve communities. You can get more traffic from people searching for relevant terms.  But there are far easier, quicker, and more reliable ways of improving your SEO and your community.  On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • We Don't Like Outsiders

    Richard Millington
    27 Aug 2014 | 11:30 pm
    Be very careful about being the outsider. It's almost impossible to build a community from a group of people if you're not one of them. It's harder to tell a group of people what to do if you're the outsider.  They don't know you. They don't trust you.  The CHIP process is designed to overcome this for new communities. You become one of the group before you try to build a community among that group.  If you're taking over an existing community, take a LOT of time to get to know a large number of members before imposing your will.  Be one of…
  • Why Community Professionals Feel Like Victims

    Richard Millington
    26 Aug 2014 | 11:30 pm
    There is an overhyped fear that members might get upset.  I'm really not too worried if members get upset. I'd rather they didn't get upset, but it's not a big deal if they do.  People get upset all the time. Some people have personalities where they're prone to being easily upset.  It's whether being upset has consequences. The answer is usually no.  I care about whether members visit less, participate less, or buy less. If being upset correlates with one of those, then it's time to take actions.  In a large enough community, a…
  • The Type Of Audience You Foster

    Richard Millington
    25 Aug 2014 | 11:30 pm
    If we want to write posts that are popular and widely shared, we know how to do it. 1) Use a benefit-led headline. "7 Ways To Get The Audience You Crave!" 2) Use bullet points. A lot like these, only more of them and not numbered.  3) Keep it short. Keep the posts to around 150 to 250 words.  The problem with attracting the masses is it rarely benefits you much. By every standard metric (views, shares, likes, tweets), this post about calculating the ROI of customer service communities was among the least popular I've ever written.  It also gained…
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    Daily Blog Tips

  • How to Build and Sell an Online Business

    Guest Author
    1 Sep 2014 | 9:07 pm
    It’s the dream of every online entrepreneur. But it seems to evade most. Stuck between one idea and the next big thing, most online entrepreneurs struggle to see any of their websites really create traction and substantial financial return. But I can tell you from experience of brokering the sales of dozens of online businesses that it really is possible and within the reach of anybody. The key is to select one idea within an area that you think is either established or growing (always easier to swim with the tide), make a detailed plan and make the choice to stick to it. No matter what. 1.
  • How to Generate Blog Content

    Guest Author
    1 Sep 2014 | 4:55 am
    The following is an excerpt from Will Paoletto’s new ebook on blogging, The BlogMaster Blueprint: How to Make Serious Money Blogging, which you can purchase on Amazon for $3.99. The book chronicles how he sold a blog of his, ThisBlogRules.com, for $30,000. So, is it better to write content for people or write content for search engines? I trust you know the correct answer to this question. However, writing content for search engines and writing content for people doesn’t have to be mutually exclusive. Take this article on ThisBlogRules.com for example. This blog post gets a great deal…
  • No More Authorship in Google Search Results

    Daniel Scocco
    29 Aug 2014 | 4:50 am
    Around two years ago Google introduce the Authorship project, which aimed to introduce a new factor to classify and rank web pages: the author of the content. First of all the site would need to follow some guidelines, including clearly displaying the author name of each post, using a rel=author meta tag, and making sure the author had an active Google+ profile. If you followed all those guidelines the name of the author of each article would appear on Google’s search results, and some claimed that this could help with rankings and click-through rates. It turned out that it didn’t…
  • Write and Promote Your Posts the Right Way

    Daniel Scocco
    28 Aug 2014 | 5:46 am
    Once in a while I like to recommend resources and posts from around the web. I believe this helps to expand the community around the site (as the bloggers I mention usually become readers themselves), and it also enriches the content, as you get to read stuff from other people and from different perspectives. Today I have three awesome posts for you: 1. How to write a blog post: The definitive 8,317-word guide your mom will understand Kevin recently did a guest post here, and that is how I discovered his site. This post caught my attention because it’s a monster. As the title says, it…
  • Down on Blogging? How to Beat the Blogging Blues

    Guest Author
    25 Aug 2014 | 9:04 pm
    “I am tired of blogging,” a friend told me. As I resisted the urge to play him the world’s tiniest violin, I asked him why he was tired. “I am out of ideas,” he told me. “Blog about that,” I told him. “Write about how you are out of ideas.” “You’re messing with me aren’t you,” my friend asked me. “Always,” I told him. “But I’m also serious.” I like to tease my friend, but the reality is we’ve all been where he is at some point in our blogging lives. It can often feel as though you’ve said everything you can possibly say, and…
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    Poetslife

  • Eamon Patrick Curley, Violinist

    Bruce Curley
    21 Aug 2014 | 12:07 pm
    Accolay Concerto in A Minor by Eamon Curley on a Viallume 1895 Violin Eamon Curley Playing Concerto No. 9, Movement I by Charles deBeriot on Violin Eamon Curley Meditation from "Thais" by Jules Massenet Adagio Pathetique by Benjamin Godard played by Eamon CurleyConcerto Number 9, Movement 1 by Eamon CurleyEamon hails from Mount Airy, MD and is available to play for your special event. Call me, Bruce Curley, his father if you would like to hire him. 301 325 7936 poetslife@gmail.com
  • Barry Bruce, Waterman and Tour Guide, Ewell MD

    Bruce Curley
    12 Aug 2014 | 3:25 pm
    Barry Bruce is a Waterman and Tour Guide in Ewell, Smith Island, Maryland (410 425 3181.As he says on his business card, "See the waters and way of life of the Waterman culture. Create memories that last on Smith Island, MD."He was kind enough to allow my wife and I to observe him separating quality market bound crabs from substandard crabs in his crab shack. He also took us out to his crab pot locations where we watched his 73-year old body rake the mud, pull up crabs, separate the good ones from the bad ones, sort them into bins, and then clean up his work space. He did so at a speed and…
  • Smith Island Cake Sweetness and Light

    Bruce Curley
    12 Aug 2014 | 10:48 am
    My wife Robin and I just spent our five-day August, 2014 vacation at the Petite Maerin Cottage in Ewell,on Smith Island.While there, as there were no places open to buy breakfast, we ate Smith island cake. It is a very sweet, multilayered, uber tasty cake unique to Smith Island, MD.Ours was baked by the manager of the Petite Maerin Cottage, Sharon Bruce (410 425 3181). (Her husband, Barry Bruce, is a Waterman who showed us his tradecraft. I will cover that adventure in my next post.)You can see from the photo our cake was peach with vanilla icing. I never thought I could eat cake for…
  • Provident Prepper Book Review

    Bruce Curley
    15 Jul 2014 | 8:12 pm
    Given the daily headlines, the need to prepare (prep) is evident. And there is a cottage industry out there offering to advise you and your family on how to do so. Not all are worth reading, but The Provident Prepper: A Common Sense Guide toPreparing for Emergencies is worth getting. The authors, parents of young children and husband and wife team Kylene and Jonathan Jones, have put a lot of thought into what prepping really involves, and their hard work and careful thought is evident in this store of knowledge of the core knowledge required to know the essence of prepping for your…
  • I Got the Phone Call Every Parent Fears

    Bruce Curley
    4 Jul 2014 | 1:14 pm
    “Eamon has been in an accident but he only has a scratch to his head. He’s been taken to Nanticoke Memorial Hospital with the other two boys for routine examination.”This is what my wife was told by Michelle, another high school football mom, at 11:02 Saturday June 17, 2014. She was referring to my youngest son, Eamon, who was on his way home from Senior Week at Ocean City, Maryland. This is a yearly rite of passage most parents fear and most high school students in our area undertake the week after the graduate.My wife and the football moms had several meeting with the 11 members of…
 
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    Nate Ritter

  • How to Integrate Codeception’s c3.php into Laravel4

    Nate Ritter
    27 Aug 2014 | 10:39 am
    (Before we start here, if you’d like to see this, and other technical posts like this, done on video in the future, please say so in the comments below. Thanks!) After banging my head against a wall trying to integrate Codeception’s c3.php into Laravel for code coverage, I realized it wasn’t as hard as I had thought.  Regardless, here’s my post on how I did it. Prerequisites You’ll need xdebug installed with remote_enable option turned on. Here we go I was doing functional tests, so here’s an example functional.suite.yml with the coverage element added.
  • Is Religious Discrimination Wrong?

    Nate Ritter
    14 Jul 2014 | 7:29 pm
    First, a few things to notice. Notice the category.  This is a philosophical discussion, not meant to incite a “religious war” (pun intended). Notice the history of posts like this on this blog, and the comments upon them.  Thus, I’ve decided to not allow comments on this post. If you want to converse on this topic, write your thoughts on your own blog, tumblr, twitter account, or whatever publishing platform you want to use, and link to this post. Otherwise, simply take a moment to ponder, create your own opinion, and talk about it with someone. Or not, and go on your…
  • How We Traveled the Past 2 Years for Free, and You Can Too

    Nate Ritter
    11 Jul 2014 | 1:46 pm
    I recently wrote a motivational post on our family travel blog about how we travelled to France for under $500, two times.  We’ve been telling this story, along with the fact that the past two years we’ve been traveling for free, to friends and family and it’s definitely been an interesting conversation piece each time. Friends have started asking how we do it, exactly. So, I start giving the rundown, and it quickly gets interesting. In this post, I’m going to give you the high level of how we travel now. This is now our lifestyle. This is how we do things, and…
  • Google Hangouts / GChat as a Stand Alone App on a Mac

    Nate Ritter
    9 Jul 2014 | 3:32 pm
    I’ve been waiting for Google Hangouts / GChat to come out with a stand alone desktop app for Mac OS X for too long. Today, I realized I already had the power to create one, and so can you. Here’s the steps (mac only): Go download and install Fluid Start it up Type in “https://plus.google.com/hangouts” for the URL and whatever you want for the Application Name Using Fluid App to create Google Hangouts Stand alone Mac app Yay, you’ve created a Google Hangout stand alone desktop app for your mac Yay, you created a Google Hangout stand alone desktop app for your mac…
  • Donate Your Vehicle – Step By Step Guide

    Nate Ritter
    6 Jun 2014 | 2:00 pm
    Donating vehicles to respected charities is an activity that has become more popular in recent years. As taxpayers are faced with the decision to trade in a car for less than its book value or give it away in return for a tax deduction, the latter option becomes steadily more appealing. When you donate your car, several steps should take place in order to properly account for the transaction. How to donate a car The first step to donating a car is choosing the organization that you would like to receive it. You will need to be certain that the charity you are considering will use the car (or…
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    Louis Gray

  • Joining the Google Analytics Team to Help Make Data Count

    19 Aug 2014 | 10:30 am
    Starting tomorrow, my six year old twins begin the next steps in their education, as they begin the school year in first grade. Similarly, I've made a move here at Google that I'm excited about, focused on education, advocacy, and like most good education offerings, lots of numbers and measurement.As I approach three years at Google since joining in August 2011, I'm moving to a new role, leading the Advocacy team for Google Analytics, giving me full-time focus on one of the most fundamental and impactful products that powers the Web. From casual part-time bloggers (like me) who rely on…
  • When Priced for Perfection, Startups Not Given Room for Error

    16 Aug 2014 | 9:30 pm
    While I maintain the meme of a "billion dollar startup" is a myth, there's a clear reality that some early stage and often pre-revenue, companies are quite publicly obtaining historically high valuations. These big bets by angels and venture capitalists are made with the expectation their investments will pay off, and masterfully well.Sometimes they do, but often, they don't, and the gap between initial expectations and reality can put incredible pressure on the funded company - not just from those who put money in, but from a closely watching press, and users who want to be part of something…
  • Achievement Unlocked: Throwing Out 1st Pitch at an A's Game

    14 Aug 2014 | 3:00 pm
    Over the last 25 years, I've attended hundreds of +Oakland Athletics games. From 2005 to 2008, +Kristine Gray and I had season tickets that saw us attending as many as 40 games a season. We've seen dramatic home runs, 20-2 blowouts and plenty of controversial calls and tough losses. But before this month, there's one thing I'd never done - stepped onto the field and thrown out the ceremonial first pitch to get the game started. On August 1st, I did, and I'm happy to report it was a quality throw, which will prevent me from being immortalized on YouTube or Sportscenter…
  • Life By Numbers and Notifications

    28 Jul 2014 | 10:15 am
    From morning until night, I'm led by numbers and notifications. These numbers prompt me what to do next, what actions to take, and often, can be used to inform whether my decision was the right one. And throughout the day, all my devices, working in concert, alert me to what they believe is the information I need to know right now. As we've seen a graduation of our primary content consumption from longform text to microtext, we're moving again to the notification being the central medium by which our get our updates.Like most of you, my day starts with an alarm clock - mine being on my Nexus…
  • Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard

    15 Jul 2014 | 11:00 pm
    Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. I haven't been happy with mine for a long time, but that's now all changed, with a system from Rachio, my latest move to make my home smarter and more connected.Like my Nest thermostat and smoke detectors, Rachio converts a long-neglected but important part of the home, and gives it intelligence, tapping…
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    THINKing

  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion - this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you craft…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
  • What Is Wrong With This Picture?

    Harry Hoover
    5 Feb 2014 | 2:04 pm
    According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a photo on your LinkedIn profile, or the one you have looks worse than Lindsay Lohan’s mugshot, is taken in a car, a prom dress, or shows too much cleavage, just shut up. I don’t want to hear how unfair life is. Have you looked lately at the LinkedIn “People You May Know” recommendations? Come on, people. Use some common sense. This. Is .A. Professional. Business.
 
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    Firebelly Marketing

  • Twitter Analytics For All Users Now Available

    Chad Richards
    28 Aug 2014 | 3:20 pm
    Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and
  • #ALSIceBucketChallenge & Social Media: 3 Must-Reads

    Chad Richards
    22 Aug 2014 | 10:48 am
    By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done,
  • Snapchat: The Stash Pocket Of The Millennial Generation

    Laura Miller
    21 Aug 2014 | 3:17 pm
    360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most
  • Your Selfies Tell A Story, Prepare To Get Creeped Out

    Stephanie Daily
    14 Aug 2014 | 9:28 am
      Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think
  • The Late-Adoption/Profitability Paradox

    Thomas Kennedy
    13 Aug 2014 | 1:01 pm
    Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their
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    ConverStations: Small Business Improvements

  • Fantasy Football: The Conversation Station of the NFL

    Mike Sansone
    2 Sep 2014 | 3:39 am
    I don’t “play” fantasy football, but I know many who do. At this time of the year, it’s on the lips, minds, and hearts of many men and women as the NFL season is about to kick-off. There was a time, in the early days of fantasy sports, that the league would not dignify or validate the reality of the fantasy – and in some early cases battled against it. However, the league and teams got smart. Fantasy football is a big part of the conversation outside of the product of what happens on the field. Some would say, the content is the game itself. It’s also an…
  • Getting Comfortable With Crap Doesn’t Mean Satisfied

    Mike Sansone
    1 Sep 2014 | 1:59 am
    A lot of business owners I talk with want to start on that project or this next to-do item, but they often get “cooked in the squat” (watch Zig for explanation). They have plenty of excuses and reasons that sound good, but really these excuses are crutches preventing them to get going (and keep growing). I wonder sometimes if perfectionism is the core problem, but even that might be an excuse. Maybe it’s a fear of what others might think if they don’t get things quite right – not their own desire to be perfect, but the thought that others might be holding them…
  • Week in Review August 24 – August 30, 2014: Posts and Podcasts

    Mike Sansone
    31 Aug 2014 | 10:10 am
    Week in Review August 24 – August 30: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. ConverStations blog posts you…
  • Hang Around Smiling People Often (HASPO) #Thoughtography

    Mike Sansone
    31 Aug 2014 | 4:36 am
    We talk a lot about how finding focus leads to finding better flow. Smiles are like an additive to your inner fuel tank and one of the more contagious ingredients of life. That’s why we always suggest to Hang Around Smiling People Often (HASPO). Work works better with smiles. Stay contagious and courageous Photo on Pixabay by Ben_Kerckx Hang Around Smiling People Often (HASPO) #Thoughtography is a post from: ConverStations You just finished reading Hang Around Smiling People Often (HASPO) #Thoughtography! Consider leaving a comment!Follow SmallBizTracks on Twitter or Facebook or on…
  • Business Can Be Funny Business (TV Clips)

    Mike Sansone
    30 Aug 2014 | 12:53 pm
    s we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Sometimes, Hollywood can present the operations of a business as a funny business. Often, there is truth in humor. Here are four funnies for your weekend. Best of The Office Pranks Can't see the video in your RSS reader or email? Click Here! Launching a Start-Up? There May Be Haters! Can't see the video in your RSS reader or email? Click Here! Pitching Ideas – Even the Ridiculous One Can't see the video in your RSS reader or email? Click Here! People,…
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    RyanSpoon.com » Blog

  • ESPN Fantasy Football 2014: New App, Twitter Cards, Sticker Packs, Tilt & More

    Ryan Spoon
    22 Aug 2014 | 7:27 am
    Much is new in 2014 for the #1 Fantasy Football site and application on iOS and Android – a new look, a new experience, and a slew of new features (including integration with Tilt, as covered here). Earlier this week, we released an update to both iOS and Android. A couple fun highlights worth mentioning… and a reminder that football kicks off shortly, so get drafting! You can now share key moments from your fantasy season via social channels and optimized Twitter Cards. Here is an example of a the Fantasy Draft card that is players are sharing throughout and after their drafts:…
  • Introducing the SEC Network

    Ryan Spoon
    15 Aug 2014 | 5:14 am
    Thursday at 6pm est, ESPN debuted the SEC Network, a new sports network devoted to the Southeastern Conference. The next 14 days will feature an array of events and specials, including customized programming to feature 14 schools in 14 days with team previews, greatest games and SEC features leading into the network’s first college football game on Thursday, Aug. 28, Texas A&M at South Carolina. In addition to expansive college football programming to kick off the season, the network will also showcasing all sports: from basketball to to Olympic sports like swimming – 100′s…
  • Amazon’s Homepage: A Social Collage of Amazon Prime Tweets & Photos

    Ryan Spoon
    12 Aug 2014 | 10:24 am
    Amazon regularly takes over their homepage to promote key items and messages. They’ve done so for their Fire TV, the Fire Phone, the Kindle line, and major releases. Yesterday, Amazon’s homepage promoted Prime with a very smart and clever Twitter & Instagram module cycling through happy customers singing the praises of Prime and of Amazon. Very cool.
  • Nike Merchandises Rory McIlroy, Tiger Woods & the PGA Championship

    Ryan Spoon
    7 Aug 2014 | 12:41 pm
    I love golf. I love Nike. And I love Rory. Unsurprisingly, I’ve also written a fair amount about each – particularly Nike and its use of social media and commerce. Here’s on more to add to that collection – Rory McIlroy is the world’s #1 golfer and tees off at the PGA Championship today. He also is a Nike athlete. Just ahead of Rory’s opening round tee off, Nike released the following Facebook post – which includes Rory’s attire and gear for the entire four-day tournament. That then links to a custom short URL (http://gonike.me/Valhalla) with…
  • ESPN Fantasy Football + Tilt

    Ryan Spoon
    7 Aug 2014 | 12:21 pm
    I am very excited to announce that ESPN and Tilt (formerly CrowdTilt) have teamed up to make you fantasy football experience even better. With Tilt, ESPN fantasy leagues can now manage dues and payments through our integration here: espn.tilt.com. It’s really simple, intuitive and fun. And of course, download the apps here: ESPN Fantasy on iOS ESPN Fantasy on Android More on WSJ: ESPN Adds Tilt’s Group Payment Tech to Fantasy Football Apps
 
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    New Marketing and Interactive

  • 22 tips for creating content

    dean@deanwhitney.com (Dean Whitney)
    14 Aug 2014 | 7:39 am
    I’m always telling clients how generating great content is so much easier than it looks. Yet I go weeks without adding a new post to our website. Perhaps a bad case of the cobblers kids or... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • New headquarters – Aericon Fort Point

    dean@deanwhitney.com (Dean Whitney)
    24 Jul 2014 | 8:13 am
    Aericon has moved to our super hip new headquarters at 51 Melcher Street. Boston’s Innovation hub in Fort Point is an authentic neighborhood known for its creative community and support for local... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Vote for the best Boston Tech Jam CD Album Cover

    dean@deanwhitney.com (Dean Whitney)
    13 Jun 2014 | 3:32 pm
    We shot a bunch of rockers at the #bostontechjam last night and now we need to declare a winner? Cast your vote by rating all these photos. Tell your friends. Good luck to the most awesome rockers at... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Tech Jam CD Cover Photo Contest at Tech Jam Boston

    dean@deanwhitney.com (Dean Whitney)
    12 Jun 2014 | 11:27 am
    Today we’ll be at Tech Jam Boston (www.techjamboston.com) giving away some OMG AMAZING PRIZES!!! Come by and unleash your inner Zeppelin. Check back here to vote on the best album covers! An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • SnagaStool to pitch at A&E’s Project Startup

    dean@deanwhitney.com (Dean Whitney)
    7 Jun 2014 | 9:55 am
    From A&E, Comcast Business and RocketHub Project Startup Live, is a unique entrepreneur forum bringing together some of the best and brightest minds in Boston. Among hundreds, one of our favorite... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    The Engaging Brand

  • Discover The Secret of An Successful Marketing Plan

    Anna Farmery
    2 Sep 2014 | 5:11 am
    We create our business to provide a solution to the market. We love our solution, we are passionate about what we offer and yet we forget one important step. The business is the bridge; a bridge between the customer and our offer. So how do we build a bridge that people want to walk over? By answering two important questions. What does your customer have? What does your customer want? Is there a gap and can you see how to bridge the two? Your marketing plan represents the bricks of that bridge. Each tweet, each blog post, each article, each traditional marketing campaign…are bricks…
  • Conquer Conversion Using The Little Black Dress Method

    Anna Farmery
    1 Sep 2014 | 5:12 am
    People browse. People read your great content. People even share your content. Great news but it doesn’t pay for the bills does it? Conversion needs more than great content, it needs the little black dress method. Well here is a question that you probably never thought you would be asked when it comes to your social media marketing! Are you being suggestive enough?  No, now stop that….not in that sense! The problem business face with their social media marketing is to prevent yourself from being too detailed, too exhaustive…and not suggestive enough. Social is…
  • Show 501 – How To Be The Best Entrepreneur Podcast

    Anna Farmery
    31 Aug 2014 | 4:57 am
    What does it take to be the best entrepreneur? Josh Denning knows. He is the founder of The Tropical Entrepreneur, one of the best entrepreneur podcasts out there and joins me Anna Farmery to talk about entrepreneurship and the challenges of moving your business forward. Before we get into the nuts and bolts of entrepreneurship the listener of the week – chosen from the people who shared about the show or left a review in iTunes – is Stevie Knight. How did Josh get into podcasting and why did he choose podcasting as a part of his content marketing mix? Why snap decisions can be…
  • Design the Life You Dream of Having Today

    Anna Farmery
    29 Aug 2014 | 8:55 am
    What do you want from your work? What do you really want from business? Is it fame or fortune? Is it self worth? Is it recognition? Is it a combination? Often we find ourselves going through the motions. Often we find ourselves thinking, is this it? That is understandable, after all leisure time is often much more enjoyable than working…. But what if you could turn work into something that felt like leisure? You can you know…..if you take a close look at what motivates you. You see.. leisure is enjoyable because you are doing something YOU want to do – but don’t forget…
  • Must Read – If You Don’t Enjoy Social Media

    Anna Farmery
    28 Aug 2014 | 7:12 am
    Do you enjoy social media? Or do you find it a chore? Do you embrace social media as part of your life or do you do it when you have time? It is important how you view digital technology. Is digital technology a vehicle for personality or the end in itself? Digital technology is superb but it cannot hide your lack of enthusiasm, it doesn’t have magic powers that translates apathy into excitement…. Social media without the social, without the enjoyment is….well, media…..the digital delivery doesn’t make it social, it is YOU that makes it social. Why should you…
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    Brass Tack Thinking

  • How I Balance Personal and Professional Online Today

    Amber Naslund
    30 Aug 2014 | 5:06 pm
    I’ve been visibly online since approximately 2004 or so, in varied media and communities online. Earlier if you count much more nerdy things. One thing has never changed: balancing what you share and with whom on the web is a delicate dance, and one that has no hard and fast rules. So, disclaimer: these aren’t rules either. It’s just how I have settled on doing things, for now, while I balance my desire to be very open, personal and vulnerable online while still maintaining a visible executive role with a great company (more soon on that, I promise). But I get asked about…
  • When Entrepreneurship Isn’t The Right Fit

    Amber Naslund
    28 Aug 2014 | 8:37 am
    Entrepreneurship these days is all the rage. There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. If you spend any time in internet land, however, entrepreneur-iness is next to godliness, or something along those lines. It seems you can’t swing a cat video without hitting yet another blog focused on entrepreneurship or small business, or another startup conference, or…
  • Smashing Soundbites: Is It Really All About Relationships?

    Amber Naslund
    11 Aug 2014 | 8:53 am
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. Let’s dissect this persistent little bugger and perhaps derive some useful tidbits from it. 1. What the heck constitutes a “relationship” anyway? Anyone can look up the dictionary definition of “relationship” and give me an answer. But what I really want to know is what - in the…
  • Why The Future of Marketing Is Less About Social Than You Think

    Amber Naslund
    7 Aug 2014 | 6:23 am
    We’ve spent a lot of time in the last few years debating the future of marketing. I did a short AMA (ask me anything) yesterday with the folks over at inbound.org. Note that a lot of the questions were aimed at social media: what tools I should be using, what strategies definitely work, how do I get people to care enough to use it. I’ve got answers to those (whatever supports your business goals, no such thing, get them involved in the process). But the real discussion on the future of marketing probably isn’t as sexy as you might like it to be.  Social emerged as a viable…
  • The Persistent Social Media Measurement Problem: A Mini-Manifesto

    Amber Naslund
    17 Jun 2014 | 8:14 am
      The problem with most social media measurement is very simple to state. Either: We’re not measuring at all, or We’re trying to overcomplicate this stuff like crazy. The goal of measurement is not the measurement process. It’s not the report or the spreadsheet or the infographic in your slick presentation. The goal of measurement is to learn something that tells you whether or not what you’re headed in the right direction, and to help you make better business decisions moving forward. Should we keep doing this, stop doing this, or do something different altogether? In that…
 
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    NTEN

  • Coming soon: NTEN’s Nonprofit Tech Job Board

    Amy
    2 Sep 2014 | 6:41 am
    “Where can I post a job?”That’s one of the most common questions we get at NTEN, and we’ve repeatedly heard from many of you in the NTEN community that you’d like to see a job board on NTEN.org. Well, we take your requests seriously; and we are excited to announce that a job board is underway!In just a few weeks, we’ll be unveiling NTEN’s Nonprofit Tech Job Board, a platform dedicated exclusively to paid nonprofit technology career opportunities. The job board will live on nten.org, and be accessible from the navigation menu on any NTEN webpage for anyone to access, search job…
  • Recap: Community Organizing Tools from the Experts

    bethany
    28 Aug 2014 | 2:32 pm
    As we all know, the nonprofit tech community is loaded with smart and thoughtful organizers who give their time and efforts to help the rest of us do the good work we do. We recognize NTEN’s 501 Tech Clubs (local in-person groups) and Communities of Practice (CoPs) (online affinity groups) organizers are one clever and innovative bunch! We learn new community organizing tips and tools from them all the time. In honor of our August theme of "Tools," we invited several of our beloved Tech Club and CoP organizers to give short presentations about their favorite community organizing tools…
  • NTEN's Website Redesign: Survey results from the community

    Megan
    28 Aug 2014 | 12:27 pm
    With NTEN's website redesign project underway, we took a step back and asked, "How do we know how our users use our site and what they want if we don't ask? So we turned to the NTEN community, as we will continue to do at various stages of the redesign process, for your candid feedback about the NTEN website. We conducted a website survey with about 80 respondents, and conducted some one-on-one interviews with eleven members of the NTEN community. Here's what you had to say.First the good: While there’s definite improvements to be made, NTEN’s existing site does have clean appearance that…
  • Things We Like (August 2014)

    Steph
    27 Aug 2014 | 1:31 pm
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. Three teens have created a police accountability app with tons of features as their awesome contribution to bringing We the People and government together. The White House’s Github — where, for example, code for the “We the People” petition site is housed — hit the 10,000 user mark earlier this month. The Administration apparently got so excited that they officially launched the US Digital Service. Now it’s your turn to get excited! May we suggest the Techsoup Storymakers…
  • How to Choose an Email Service Provider: Key Findings

    Steph
    22 Aug 2014 | 4:52 pm
    Kirsten Kippen Marketing Manager Idealist Consulting "How is an organization to go about evaluating email service providers?" and other questions answered with key findings from a new report. Although email is one of the oldest forms of digital communication, even highly technical users (looking at you, NTEN community!) continue to discuss the best tools for mass distribution and database integration. Marketing automation, CRM integration, and social listening are all common features of email service providers now, and it can be challenging to weigh the benefits of different…
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    PsyBlog

  • A Curious New Sleep Disorder That Affects One in Seven

    Jeremy Dean
    2 Sep 2014 | 7:18 am
    Survey of almost 20,000 people finds 15% had experienced this sleep disorder in the last year and half of these at least once a week. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Some People Only Need Five Hours’ Sleep a Night Offline Learning: How The Mind Learns During Sleep Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours Poor Sleep Can Lead to False Memories Sleep Deprivation: The 10 Most Profound Psychological Effects
  • How To Get a Bigger Buzz From Upbeat Music

    Jeremy Dean
    1 Sep 2014 | 6:40 am
    How you can get that beautiful chills-down-the-spine feeling. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Magical Effects Music Has On the Mind Why Do We Enjoy Listening to Sad Music? Revealed: The Type of Music That Makes You Feel Most Powerful Making Music Dramatically Improves Young Children’s Behaviour The Simple Mindset That Makes Everyone Happier, All Around The World
  • Long-Held Belief About Depression Challenged by New Study

    Jeremy Dean
    31 Aug 2014 | 6:42 am
    The flaw in the most common treatment for depression. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: A Blood Test for Depression Depression: 10 Fascinating Insights into a Misunderstood Condition Mindfulness at School Decreases Chance of Developing Depression Autism: Vital Link Found Between Vitamin D and Serotonin Production Probiotic Therapy Shows Promise for Treating Autism
  • How to Stop Your Mind Wandering

    Jeremy Dean
    30 Aug 2014 | 7:10 am
    “The faculty of voluntarily bringing back a wandering attention, over and over again, is the very root of judgment, character, and will." -- William James Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Mindfulness at School Decreases Chance of Developing Depression Meditation: The Minimum Amount That Works Mindfulness: 6 Steps to Better Memory, Verbal Reasoning and Improved Concentration Meditation Benefits: 10 Ways It Helps Your Mind Meditation Can Reduce Loneliness in the Elderly
  • The Simple Mindset That Makes Everyone Happier, All Around The World

    Jeremy Dean
    29 Aug 2014 | 6:21 am
    Despite deep cultural differences between nations, there is one attitude that makes all humans happy. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Simple Habits Proven to Make You Happier This is How Much Happier Therapy Makes You Than More Money 10 Ways To Be Happier at Work People Are Happier When They Do The Right Thing 10 Easy Activities Science Has Proven Will Make You Happier Today
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    Regular Geek

  • Geek Reading September 2, 2014

    Robert Diana
    2 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Everything Developers Need To Know About xPaaS | Javalobby First 30 Day Challenge: Programming the MEAN Stack | Aaron Mead NIH…
  • NoSQL Job Trends – August 2014

    Robert Diana
    1 Sep 2014 | 10:00 am
    Yes, it is already September, but I am only a day late for the NoSQL installment of the August job trends. In this update, I am splitting the graphs into two as I include more products. So, for the NoSQL job trends, we will be looking at Cassandra, Redis, Couchbase , SimpleDB, CouchDB, MongoDB, HBase, Riak, Neo4j and MarkLogic. I am including Neo4j for two reasons. First, it is a graph DB which means it might have a different trend than the other solutions. Also, I have been seeing more mention of it in blog posts. The second new inclusion is MarkLogic, again for multiple reasons.
  • Geek Reading September 1, 2014

    Robert Diana
    1 Sep 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. How to customize Hibernate dirty checking mechanism | Vlad Mihalcea’s Blog Monitoring and Filtering Application Log to Mail…
  • Programming Language Job Trends Part 3 – August 2014

    Robert Diana
    31 Aug 2014 | 8:00 am
    After a slight delay we finally get to the third part of the programming language job trends. Today we review Erlang, Groovy, Scala, Lisp, and Clojure. If you do not see some of the more popular languages, take a look at Part 1 and Part 2. Lisp is included almost as a baseline, because it has had sustained usage for decades but never enough to get into the mainstream. Go and Haskell are still not included due to the noise in the data and the current lack of demand. Most likely, Go will be included in the next update assuming I can craft a good query for it. If there is an emerging…
  • Geek Reading August 29, 2014

    Robert Diana
    29 Aug 2014 | 5:30 am
    I have talked about human filters and my plan for digital curation. These items are the fruits of those ideas, the items I deemed worthy from my daily reading. These items are a combination of tech business news, development news and programming tools and techniques. You will note that some of the formatting has changed, and that is due to the change in my process. Formatting, and the information presented, is likely to change a bit as I develop my new process. Tutorial: Building a Mobile App With Orchestrate Database and Appery.io Development Platform | Javalobby Provisioning, Deployment…
 
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    Maggie McGary.com

  • Are The Signs Pointing to Google+'s Demise?

    Maggie McGary
    6 Aug 2014 | 1:34 pm
    As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. When that didn’t prove to be the case and its usefulness as a social networking platform never really seemed to take hold, there still were compelling reasons to use Google+, especially for businesses--the Hangouts feature, SEO and enhanced search listings for pages/people with Google+ profiles being the main ones. And for…
  • Tired of Shutterstock Photos? 5 New Sources to Try

    Maggie McGary
    4 Aug 2014 | 9:09 am
    Is it just me, or are you, too, seeing the same old stock graphics at every turn online these days? Now that I’m writing and reading more in the technology and cybersecurity spaces, I’m noticing that there is a huge dearth of images to illustrate the explosion of content. All too often, posts about big data are illustrated with the same stock images of the same data center; posts about cybersecurity feature some variation on a lock with some kind of representation of “cyber” in the background...and so on. Especially as more and more tech companies invest in content marketing, I hope…
  • What You Need to Know Before You Install Facebook's Messenger App

    Maggie McGary
    29 Jul 2014 | 7:02 pm
    This morning when I logged onto Facebook (yes, still trying to break the habit), several friends were talking about Facebook forcing users to install Facebook messenger. Then I noticed the message from Facebook that soon they’ll be deleting access to Facebook messages from the mobile app, as all mobile messages will be going through their Messenger app. Why? This is the sole reason they give in their FAQs about the change:Why is this changing?Messenger is much faster. You’ll get new messages instantly and can reply right away. In fact, we’ve found that people reply about 20% faster on…
  • Social Media Sharing Gone Wrong--The White House is Compromising Users' Privacy

    Maggie McGary
    24 Jul 2014 | 1:19 pm
    If people were outraged about Facebook’s ethics violation when they conducted psychological experiments on unsuspecting and unconsenting users, I imagine they’ll be equally unhappy to learn about a new, persistent tracking tool that's being used to spy on users of millions websites. Aside from this Mashable post and a Forbes article, though, I’m not seeing many people talking about what I personally think is a pretty big deal.Long story short: researchers at Princeton University and KU Leuven University in Belgium just released a study titled “The Web never forgets: Persistent…
  • What Online Communities Can Learn About Events from DashCon

    Maggie McGary
    15 Jul 2014 | 2:10 pm
    If you read this blog, you already know I’m kind of obsessed with the topic of online community, particularly where associations and online communities intersect. I’ve written before about how online communities present a real threat to associations because they allow people to connect around a common industry or interest without all the governance stuff, overhead and general “we’ve always done it this way” mentality and operations of many associations.I will say, though, that despite my enthusiasm for online communities and, um, lack of enthusiasm for some aspects of association…
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    connect.icrossing.co.uk

  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
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    C R U C E S

  • OpenStreetMap turns 10

    Michael Myers
    10 Aug 2014 | 6:22 pm
    OpenStreetMap is 10 years old! I can’t believe it’s been that long . . . Here is some eye candy -which I believe shows how the data was mapped out over time. (At least that is what I chose to believe.) Enjoy!
  • Apple – MacBook Air Sticker Commercial (video)

    Michael Myers
    1 Aug 2014 | 7:34 pm
  • Her

    Michael Myers
    31 Jul 2014 | 10:11 am
    No. This is not a post about an ex-girlfriend. And I’m not sure if a spoiler alert is needed. :) So I finally got to see the Spike Jonze movie Her and I have to tell you, they did an amazing job! You start by thinking, “How could anyone fall in love with an OS? That’s stupid!” and when I ...
  • McKinsey’s David Edelman on digital marketing (video)

    Michael Myers
    30 Jul 2014 | 10:18 pm
    There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The ...
  • ScratchJr: An iPad app that teaches your 6-8 year old how to code (video)

    Michael Myers
    30 Jul 2014 | 10:30 am
    There is a comment in this video that I firmly believe and have been saying in my classes for the past 5 years. Computer programing or coding is a like a new form of writing. A new type of literacy. This same sentiment came form @photomatt, founder or WordPress (amongst others) when he said that scripting was the ...
 
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    Ben Werdmüller

  • Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about

    27 Aug 2014 | 7:49 am
    Reflecting on @fredwilson's swing back to personal sites, which is what @withknown is all about 3 min read Fred Wilson is seeing a swing back towards personal blogging:There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.Which is exactly what I'm doing now, from my Known…
  • Publish on your own site, syndicate elsewhere - very cool to see @davewiner joining in

    26 Aug 2014 | 10:56 am
    Publish on your own site, syndicate elsewhere - very cool to see @davewiner joining in 2 min read It's been fun to see Dave Winer's experiments in content syndication with Little Facebook Editor, a proof of concept that allows you to write a post in a minimalist text box (which I love), cross-post to Facebook, and update the Facebook version when updates are made.We've had content syndication in Known since the beginning. So far we have plugins for Facebook, Twitter, Flickr, Foursquare and SoundCloud in-house, and our open source community has also contributed one for WordPress. I love that…
  • Homebrew Website Club: August 27 2014

    22 Aug 2014 | 3:57 pm
    Homebrew Website Club: August 27 2014 Discuss progress; meet up; make new friends. Location: Mozilla SF, 1st floor, 2 Harrison st. (at Embarcadero), San Francisco, CA Time: August 27, 2014, 6:30pm Ends: August 27, 2014, 7:30pm Are you building your own website? Indie reader? Personal publishing web app? Or some other digital magic-cloud proxy? If so, come on by and join a gathering of people with like-minded interests. Bring your friends that want to start a personal web site. Exchange information, swap ideas, talk shop, help work on a project ... See the Homebrew Website Club Newsletter…
  • PHP's cURL implementation makes Squid return a 417 error: how to fix it

    19 Aug 2014 | 9:04 pm
    PHP's cURL implementation makes Squid return a 417 error: how to fix it 2 min read This is a more technical post than usual, but this has been driving me nuts, and I wanted to document it in case others run into the same issue.PHP's cURL implementation sends an Expect: 100-continue header when you use it to send a POST call over a certain size.Squid, ever the diligent proxy, looks for well-formed requests, and will throw an HTTP 417 error if it gets that header but the call is malformed. Edit: it also can't handle the header at all in incoming requests if you're using anything earlier than…
  • Why I'm okay with Twitter going beyond the social graph

    19 Aug 2014 | 3:48 pm
    Why I'm okay with Twitter going beyond the social graph 2 min read I've been glued to the Ferguson coverage for the last week. Like many people, I've been wondering how this could be happening in a supposedly democratic, developed nation - and I've been getting all of my news via Twitter. No matter what they try and do, the traditional news media has just been late on this story, in the way that traditional publishers began to seem out of date when blogging picked up steam a decade ago.I've been watching up-to-the-second updates of a situation that should concern everyone who lives in the US.
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    sassholes

  • The Time I Interviewed Robin Williams

    11 Aug 2014 | 9:15 pm
    Cover of The World According to GarpWhen I was 23 years old I was producing a talk show on cable television called "Celebrity."  The hostess was Alison Steele.  Known as "The Nightbird," Alison was a legendary rock DJ on New York City's WNEW-FM and probably the first really famous female rock radio DJ.  She was also a great personality and a classy "Celebrity" in her own right. Our show was simple.  In each hour long episode we spent the first half interviewing celebrities who were promoting their latest movie, and in the second half of the show Alison interviewed a CEO or…
  • Bootie Call

    13 Apr 2014 | 7:29 pm
    My first reaction was denial. A grandfather? Me? In my head I am still 19 years old, and that's certainly too young to be a grandfather. Of course it is also too young to have children who are now in their 20's. In the world outside my head I indeed have three adult kids (Adult kids? Is that an oxymoron?). In the real world my oldest son is soon to be 26, and sooner to be a father himself.I remember the day Zach was born. Although we had moved to Rockland County we decided to still have "the baby" in Manhattan. I remember speeding down the Palisades Parkway with reckless abandon, hoping I'd…
  • Three Words: Focus, Focus, Focus.

    1 Jan 2014 | 8:24 pm
    Focus.  It is so important, and so much harder than ever to manage. Our lives are filled with so many distractions that -- sorry, that was a text from my daughter.  Where was I?  Oy, yeah, our lives are filled with so many distractions that it has become almost --- cool.  Someone just re-tweeted me.  Umm, what was I saying?  Oh, right, that with so many distractions it has become almost impossible to spend more than a fleeting moment on ---- email.  Just had to see what that email was because my Pebble watch was vibrating.  Now, as I was saying...
  • Teaching My Kid To Get A Career...

    11 May 2013 | 7:15 pm
    (This post originally appeared at Dad-O-Matic.)Those of you with kids in diapers or grade school may want to skip this post (unless you want a peek into the future at one of the many other parenting adventures you can look forward to facing). Those of you with teens and young adults getting ready to enter the workforce and start to earn more than an allowance, please read on...Jobs vs. CareerIn simple terms, I think of a job as something you do to make money. This is especially true when we are young. Babysitting, dog walking, lawn mowing, packing grocery bags, hawking fast-food, etc., are…
  • Roger and Me

    5 Apr 2013 | 8:46 pm
    Roger Ebert Blvd. (Photo credit: rexb)I've had the pleasure of meeting Roger Ebert, and like so many, I was terribly saddened by the news of his passing.(Name-dropping disclaimer: The older I get, the more I catch myself name-dropping.  At first, I felt embarrassed that I seem to always have a story about someone well-known.  But the truth is, I've been "out in the world" working for over 30 years, almost half of them in the entertainment industry, so I've been fortunate to meet and work with a lot of celebrities and notable business folks along the way...)Critical MassJust read the…
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    Social Networking for Newbies

  • How to add a YouTube video to your LinkedIn profile

    admin
    24 Aug 2014 | 2:24 pm
    Adding a video to your LinkedIn profile is very simple and easy. The following short video shows you how to do this.
  • How to request a LinkedIn introduction to a 2nd degree connection

    admin
    21 Aug 2014 | 2:17 pm
    LinkedIn is all about getting introductions FROM the people you know TO the people you’d like to meet. In the following short video you can see both the mechanics and the strategic approach to making this happen.
  • How to view the tags you’ve created for your LinkedIn contacts.

    admin
    22 Mar 2014 | 2:41 pm
    With LinkedIn constantly changing the user interface it can be very frustrating to find where things are. Please watch the video below to locate the tags you’ve created for your contacts.
  • How to find groups on LinkedIn that fit a particular keyword search

    admin
    20 Mar 2014 | 1:49 pm
    While I find that 95% of the LinkedIn groups are a waste of time, there is a 5% of those groups that is a goldmine! To better increase the chances of finding the 5%, you’ll need to learn how to start eliminating groups from consideration. One of the ways to do that is using a “keyword search.” The video below shows you how to do this.
  • Turning off your activity feed when updating your LinkedIn profile

    admin
    27 Jan 2014 | 11:33 pm
    A recent article talks about how LinkedIn can hurt your job search if you’re not careful. Specifically the author writes about turning off the notifications that get sent to your network when you update your profile. Click here to read the full article. The video below shows you how to turn off your activity feed while you’re making changes to your profile.
 
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    Growmap

  • The Future of Search Optimized Content

    Andy Nathan
    2 Sep 2014 | 7:28 am
    In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles. As content creators, we must start to anticipate what Google wants ahead of time. 5 Changes in the Future of Search Optimized Content Responsive Design Globally, 30% of all searches are now completed on mobile devices and tablets. This means if you want the best results for search engines, you need to have responsive…
  • Voting Open in the 2014 Small Business Trends Influencer Awards

    Gail Gardner
    1 Sep 2014 | 12:26 pm
    Voting has begun for the 2014 Small Business Trends Marketing Awards. Nominees need your support. You can see all the nominees on this alphabetical listing. The easiest way to find someone’s page to vote for them is to go to their site and look for the SmallBiz Trends nomination badge. There are several designs, but the two in this image are among the most popular: As it can be a challenge to find the link to vote for each business or person, here are some suggestions from among the nominees with the direct link to vote for each: GrowMap Liz Strauss Kristi Hines Some businesses you may…
  • Get Legal Advice to Keep Your Business Free of Hot Legal Disputes

    Gail Gardner
    28 Aug 2014 | 10:16 pm
    When starting a business, there are several important protocols that absolutely must be followed. Business owners need to formulate a business plan, draft up a budget and choose a marketing strategy. While these are the steps experts focus on the most, they are not the only ones that company owners have to follow. In addition to taking these measures, it is critical to procure a business lawyer. Failing to make a lawyer part of the startup plan can cause owners to experience terrible monetary losses or even the complete loss of their companies. On the other hand, hiring a business lawyer to…
  • Mobile Video Conferencing: Avoiding Embarrassment: What NOT to Do

    Gail Gardner
    27 Aug 2014 | 7:13 pm
    Does going on camera make you nervous? Have you ever forgotten you were on video or thought it hadn’t started yet and done something really embarrassing? What messages popped up or windows did you forget to close while you were screen sharing? This humorous video shows some of these embarrassing moments: Video Highlights: Turn off ALL desktop communication services Primp BEFORE the camera is on! Check out your lighting Oops… (Watch the video to see this one) Top Benefits of Blue Jeans Mobile Video Conferencing What do Facebook, Foursquare, Match.com, and Stanford University all…
  • Happy Birthday GrowMap ~ 6 Years Old Today ~ Thank Yous

    Gail Gardner
    19 Aug 2014 | 6:15 pm
    Thank you to everyone who has supported GrowMap over the years. A special thanks to the many collaborators who have shared my content and shared their knowledge. Some deserve special mentions: Best Blogging Mentors Kelli @kellibmiller and Crystal @CrystalandComp are two of my long time collaborators. They have been sharing what they know in their LearntoBlog Hangouts for almost 70 episodes and recently launched the LearntoBlog VIP Forum. Best Writing Mentors Carol Tice @TiceWrites is one of only two training communities for writers that is really worth the money. If you are serious about your…
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    TheWayoftheWeb

  • Google Authorship and rel=author is no more

    Dan Thornton
    29 Aug 2014 | 6:30 am
    One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Since the start of 2014, Authorship has carried slightly less benefits for those who implemented it correctly with first a reduction in the amount of author photos shown per query,…
  • Blogging for Business and Profit Notes: DPiP August 2014

    Dan Thornton
    7 Aug 2014 | 1:25 am
    There’s nothing here yet until after I give my presentation this evening – Thursday, August 7th. The full notes will magically appear on Saturday, August 9th. In the meantime, you can always follow me on Twitter (@badgergravling), or follow TheWayofTheWeb (@twotwmarketing) to be alerted when I’ve compiled and sorted everything… The post Blogging for Business and Profit Notes: DPiP August 2014 appeared first on TheWayoftheWeb.
  • How to merge an existing Google+ page and Youtube Channel

    Dan Thornton
    4 Aug 2014 | 10:39 am
    The continued integration of various Google services with Google+ has generally been a positive move for both Google and businesses who can now access pages, page insights, analytics etc all in one place. But it does create an issue if you have existing Google+ pages and Youtube channels assigned to different registration emails, or if you accidentally create duplicates. Fortunately, the process to merge an existing Google+ page and Youtube channel isn’t as difficult as it once was.   We’ve merged G+ and Youtube profiles for our own sites and clients Disconnecting a Google+…
  • Proud Sponsors of DPiP May 2014 event

    Dan Thornton
    8 May 2014 | 6:10 am
    I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. It’s a great way to informally meet up with a diverse range of people who share an interest in digital technology, whether it’s a personal interest, a career or their business. There’s more details on the DPiP website. And although we’re still a small company, it’s great to be able to start supporting initiatives and getting more involved in our local…
  • Security Update for Jetpack WordPress Plugin

    Dan Thornton
    11 Apr 2014 | 3:21 am
    Joining the news of the Heartbleed vulnerability that affects much of the internet, and a security update for WordPress itself, now comes the news that there is a critical security update for the Jetpack WordPress plugin. Jetpack 2.9.3 contains a fix for a bug which allows an attacker to bypass access controls and publish posts, which could be combined with other attacks to escalate access. It’s existed since the release of Jetpack 1.9 in October 2012, and as yet there is no evidence of it being used in the wild. However, now it has been made public, you need to make sure your site is…
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    One Trouser

  • Chandler AZ Appliance Repair Ideas Anybody Can Use

    admin
    30 Aug 2014 | 5:00 pm
    When searching for the best http://appliancerepair-pros.com/appliance-repair-chandler company for service, you wish to discover a business that works on all significant home appliances, and has all brands and parts in stock. You do not want to need to wait 2 weeks or longer for parts to arrive for your washer; for that reason, employing a business that certains to have most bulks in stock, is something that ought to be done. Not only will the repair works get done in a timely fashion, however you will also have your home appliances working, and will not have to wait too long, for them to…
  • Beaverton OR Appliance Repair Pointers

    admin
    28 Aug 2014 | 5:00 pm
    In order to employ the very best local companies for Appliance Repair Pros: Beaverton services, you need to make the effort to truly find out about regional techs. Making use of online resources, using the BBB website, and other business rating websites, are a great easy to start the search. Not just will these websites offer you information about the business that exactly what they do, but also consumer evaluations online too. This permits you to make an educated decision when you wish to employ the best and when you do not wish to pay too much for the work that they are going to finish for…
  • Appliance Repair in Anaheim CA

    admin
    26 Aug 2014 | 5:00 pm
    In addition to a service warranty you need to search for an http://appliancerepair-pros.com/appliance-repair-anaheim business that has the ability to accomplish your repairs rapidly. There are some companies you can hire that wind up taking a great deal of time prior to they accomplish your services which will certainly lead you to sustaining great losses. Those business that work on a lot of major brand names will likely have the experience to address your needs. Narrowing yourself to only one appliance repair in Anaheim professional will limit your scope of options. It is suggested that you…
  • Study Chesapeake Appliance Repair In This Commentary

    admin
    23 Aug 2014 | 5:00 pm
    If possible you ought to compare the rates of appliance repair services from various business prior to you pick one. This is because when comparing the rates of the services in different business it will certainly be very easy for you to conserve money. A lot of companies credit go to your house, however will then roll that initial charge into the general price. Ensure that the appliance repair in Chesapeake company you are preparing to work with is provided in all major business directories, such as yellowpages.com, google maps, yahoo local and superpages.com. Be conscious that those well…
  • Find Out About Henderson Appliance Repair In This Post

    admin
    21 Aug 2014 | 5:00 pm
    Hiring a licensed Appliance Repair Henderson tech is of utmost significance when having actually any work done on your home appliances. Particularly with the major appliances in the home, you want to know that individuals who are working on them, truly do have the experience and know-how to do the work that you hire them to do. When you call a few business, you will not just find out about the work they do, however likewise if they are accredited. If a company or tech isn’t licensed, it is best for you to avoid them and the services that they do offer. When you select a regional…
 
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    Social Media Bird Brain

  • Here's An Interesting Tool For Your Small Nonprofit

    20 Aug 2014 | 2:34 pm
    If you use Gmail, you might find this extension worth taking a look at. Even if you don't, the idea of creating different footers or signatures to add more context to your email is worth consideration. It's a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don't know what it plans to do with
  • Adventures in Customer Service

    7 Aug 2014 | 4:02 pm
    Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create 'microsites, portfolios, photo stories, magazines, and presentations' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. So I sent them an
  • Decreased Reach? No, It Has Always Been About Content

    30 Jul 2014 | 4:20 pm
    A couple of Digiday pieces caught my notice this week. One is on social media measurement and the other on content. Decreased Reach Means Different Metrics On social media measurement, the article by John McDermott notes that likes and follows are no longer being seen as important measurements for whether a brand (like your small nonprofit) is reaching its audience. Decreased reach (for
  • New Ideas in NGO Structure - The Participation Nonprofit

    24 Jul 2014 | 12:00 am
    Via Flickr Robert Shiller, who is an economics prof at Yale, recently wrote a NYT article called "How Donors Give More When They Feel a Sense of Belonging." Within the article he posits a new form of nonprofit, the participation nonprofit. Rather than request donations, it would sell shares in the nonprofit, though how the valuation would be calculated, I don't know. Shareholders would
  • Hacks and Tasks for Your Social Media Work

    3 Jun 2014 | 12:37 pm
    Social Media Outposts (Photo credit: the tartanpodcast) Social Media Today often has some really useful information. I ran across two posts that I think go well together. One is for social media platform hacks (strategies or techniques for using something better) and the other is a list of things that will help you improve your social media presence - better content, better outreach. Put
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    Corporate Eye

  • Brand Video Content Converts Better than Other Content

    Susan Gunelius
    30 Aug 2014 | 6:08 pm
    Nearly three out of four brand marketers (71%) who use video as a form of marketing content agree that brand video content converts better than other content, such as text and image content, sales, and downloads. That comes from the Video Content Marketing: Identifying Metrics and Measuring Impact study conducted by Demand Metric for Vidyard. Of the 235 B2B marketers who responded to the study survey, 86% are actively measuring the effectiveness of their video marketing efforts, and more than two out of three are producing more than 100 content marketing videos per year. A key finding from…
  • 12 Principles to Win People to Your Brand

    Susan Gunelius
    27 Aug 2014 | 1:17 pm
    How do you win consumers to your brand? Winning people to your brand is based significantly on emotion and persuasion. With that in mind, let’s see how Dale Carnegie’s famous 12 principles to win people to your way of thinking apply to branding. 1. The only way to get the best of an argument is to avoid it. Brand consistency is critical to brand success. All brand communications and experiences must be consistent with the brand promise or consumers will become confused and potentially push back against the brand. Avoid the push back by exercising brand restraint! 2. Show respect…
  • Nearly 2 out of 3 Consumers Have Unfollowed Brands on Social Media

    Susan Gunelius
    25 Aug 2014 | 6:22 pm
    Consumers follow brands on social media. However, consumers also unfollow brands on social media. In other words, getting social media followers is often the result of short-term, tactical efforts rather than long-term, sustainable, and strategic initiatives to build consumer brand loyalty. This data comes from a recent survey by 140 Proof of U.S. mobile users between the ages of 18 and 59. Specifically, 61% of respondents reported that they had unliked or unfollowed a brand that they had previously followed on a social media site while another 29% reported that they had liked a brand but…
  • Twitter Ranks #1 for Best Company Culture and Values in the U.S.

    Susan Gunelius
    23 Aug 2014 | 8:17 am
    Twitter has been ranked as the top U.S. company for culture and values according to the 2014 ranking of the top 25 companies for culture and values by Glassdoor. The ranking is based on insights from company employees. Twitter employees calle the company, “the best place I have ever worked,” and described it as having an “amazing culture.” What makes the culture so amazing at Twitter? According to one employee, “I love how the 10 core values drive the company to always be better,” while another explained, “Collaboration – everyone here is…
  • Evolution of the Annual Report

    Lucy Nixon
    21 Aug 2014 | 2:29 am
      One year in, what lessons are there to learn about implementing the new strategic report? At Communicate’s next conference in London, Evolution of the Annual Report, which will take place in early October, attendees will hear from a variety of speakers to find out how the first year of the new-style report has gone, and to hear best practice advice for next year’s reporting cycle. We love to discover new best practice, and the topics that catch my eye first are those which discuss how to go about creating the report, and what the benefits might be of this new approach: Creating an…
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    Uber.la - tech reviews, opinion and wit

  • Your Referral Networks – Building Content & Social Momentum

    jmacofearth
    2 Sep 2014 | 3:15 am
    On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via "related posts" links at the bottom which point directly to my original site.
  • Cutting Deep to Find Your Genius

    jmacofearth
    21 Aug 2014 | 3:23 am
    If you are looking for art, and wanting to find a your unique voice, you have to bypass inhibition, and go for the darkness, the real free-falling, the overwhelming sensations that you cannot control. Even in you art (visual, musical, textual) you must lose control. It's the controlled loss of control that creates great art.
  • Why Is Your Tweet on Repeat? No Reply Necessary.

    jmacofearth
    20 Aug 2014 | 5:10 am
    And to take it to one more extreme, to illuminate the fallacy of these two gentlemen's delusion, let's imagine that they unleash the full-robo on all of their social channels. If we begin telling marketers and individuals that blasting 5 or 10 identical posts and tweets and updates to ALL of their social channels is okay, we're going to see a dramatic drop in the value of social media for all of us. So why stop at Twitter Guy and Chris? What's holding you back?
  • Creative Energy: Finding and Maintaining Your Daily Juice

    jmacofearth
    20 Aug 2014 | 3:28 am
    If you are tired you may still be able to be creative, but your output and optimism will suffer. You have got to find what works for you. And perhaps what's working for you now, youth and hopefulness, might fade over the years and you will have to find other circuits for your "juice."
  • Focus Yourself: Cutting Away the Distractions

    jmacofearth
    19 Aug 2014 | 3:59 am
    Things like sleep, play, exercise, love, day dreaming are essential elements to finding your balance in life. And work, if it is not your art, can be a massive, but necessary, distraction that will keep you away from your real work. Seek out distractions like mind clutter and eliminate as many of them as you can.
 
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    Technology & Marketing Law Blog

  • Lawsuit Against Google Over In-App Purchases By Minors Squeaks Past Motion to Dismiss

    Venkat Balasubramani
    29 Aug 2014 | 1:13 pm
    This is a lawsuit against Google over in-app purchases made by minor children, reminiscent of a similar lawsuit against Apple. Plaintiff on behalf of a putative class alleged that, among other things, Google allowed someone to make a purchase for thirty minutes (as opposed to Apple’s 15 minute window) after entering their account information and this meant her children racked up purchases. Disaffirmance/contracts with minors: Contracts with minors can be disaffirmed, but the minor has to be the one who disaffirms the agreement. Here, plaintiff didn’t bring claims on behalf of her…
  • Online Marketplaces Facilitating Gun Sales Don’t Kill People. People Kill People (Forbes Cross-Post)

    Eric Goldman
    27 Aug 2014 | 9:06 am
    We’re seeing increasing attempts to hold online marketplaces responsible for illegal user transactions on their site. A recent federal appellate ruling rejected one such lawsuit involving an online gun marketplace transaction that led to a murder. What Happened After his romantic overtures were spurned, Demetry Smirnov shot and murdered Jitka Vesel. For this crime, Smirnov was sentenced to life in prison. Smirnov acquired the murder weapon via Armslist, a website that runs classified ads for guns. Through Armslist, Smirnov found the gun seller, Ladera. Ladera’s gun sale to Smirnov…
  • Judge Koh Dismisses the Bulk of the Yahoo Email Scanning Class Action

    Venkat Balasubramani
    26 Aug 2014 | 12:51 pm
    Plaintiffs are non-Yahoo email users who sent messages to Yahoo users. They allege that Yahoo’s email scans violate federal and state wiretapping laws and invade their privacy. ECPA: This claim alleges that Yahoo “intercepts” the emails. ECPA is subject to two exemptions as relevant here. First, it’s a one-party consent statute; the consent of one of the parties is a defense. Second, interception must occur through a device, and the definition of device excludes the equipment used to transmit the message when used in its ordinary course. Yahoo argued that there’s no…
  • It’s Not Possible To Steal Facebook ‘Likes’–Mattocks v. BET

    Venkat Balasubramani
    22 Aug 2014 | 7:50 am
    In 2008, Plaintiff Stacey Mattocks developed an (initially unofficial) Facebook page focusing on “The Game,” a television series initially aired on CW and later acquired by BET. In 2010, BET contacted Mattocks and hired her as a part-time worker, paying her $30 per hour. Her duties included maintaining the aforementioned Facebook page. After BET hired Mattocks, it turned the Facebook page into an official one by displaying logos and trademarks, and it encouraged viewers to like the page. Mattocks was the main content contributor to the page, but other BET employees contributed on occasion…
  • Primer on European Union’s Right To Be Forgotten (Excerpt from My Internet Law Casebook) + Bonus Linkwrap

    Eric Goldman
    21 Aug 2014 | 11:10 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStockI haven’t yet written about the ECJ Right to Be Forgotten ruling directly, though I’ve already referenced it on the blog a few times. The ruling itself came out during a business trip when I was tied up, so I missed the initial news cycle and the voluminous number of articles on the topic. Since then, I simply haven’t had a chance to organize my thoughts cohesively. As part of updating my Internet Law casebook, I finally put something together. Although I don’t…
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    shesgotclients.com

  • Pre-Registration for the LAST Ever Get OUT There–Live! Workshop is Now Open!

    Christine
    7 Aug 2014 | 8:31 am
    Get OUT There–Live! is a unique 3-day experience, now in it’s 4th year. It’s a high-content, high-value experience for business leaders-entrepreneurs, small business owners and corporate business leaders who want to enjoy not only more clients, but more credibility and visibility, more referrals, more raving FANS, and more consistent income than ever before. This exclusive “Pre-Registration” ONLY opportunity to secure your seat at the best rate expires August 15th, 2014 at midnight Eastern. At it’s core, the purpose of this 3-day experience is to teach you not only the…
  • How to Make Savvy Decisions in 5 Simple Steps

    Christine
    10 Jul 2014 | 11:32 am
    Last year I had the pleasure of having dinner with Daymond John, founder of FUBU and judge on the hit show Shark Tank. He mentioned that he believed the #1 skill of successful entrepreneurs was the ability to make quick decisions.  I wholeheartedly agree that being DECISIVE will move you forward faster than anything. Successful people take decisive action, but how do you make savvy decisions while also tapping into your intuition? Watch the video above to find out my foolproof 5 step process. How to Make Savvy Decisions in 5 Simple Steps is a post from: shesgotclients.com
  • The Energy of Clutter—and How it Affects Your Business

    Christine
    3 Jul 2014 | 5:50 am
    The phrase “cluttered environment, cluttered mind” took on a whole new meaning once I became an entrepreneur. It became abundantly clear that clutter–and holding on to things in general—was affecting me energetically. I decided to create space, in order for new and exciting things to fill it. Now I suggest my clients do this too. File what you can, put things in piles or do a combination of both. When in doubt, throw it out. Currently in my business, we’re looking into a storage unit, for items like signage that I don’t use all year round. I also love to use the big eight-foot…
  • Why Things Need to Fall Apart Sometimes

    Christine
    26 Jun 2014 | 5:34 pm
    Years ago, I first heard the phrase “the big breakdown before the big breakthrough.” It was being used in the context of describing multiple things going absolutely haywire for someone right before they were catapulted to their next big level. I’d never given it a name, but I immediately knew that this was something I had absolutely experienced in my life, many times. Interestingly enough, the phrase “things fall apart” had been somewhat of a running theme in my life as well, as it’s referenced in a Yeats poem that was a favorite of mine in high school, and it was also the title…
  • Have You Thought About Working With Me?

    Christine
    18 Jun 2014 | 11:47 am
    Something often happens before the best students in my Impact Academy join our programs. They do their research and due diligence, pay attention to the success stories and read up on the curriculum we cover and ask questions about the access they’ll be getting to me. (I think it’s super-smart to do this! I heard someone refer to this as a “dance,” and I think that’s very fitting.) Well, here’s something pretty cool. I’m going to save you a lot of time and effort (yay!) because I’m hosting a live video event for those who are interested (or even just a little curious) about…
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    Online Marketing Blog - TopRank®

  • What’s Next in B2B Marketing? #MPB2B Interview with Scott Stratten @UnMarketing

    Lee Odden
    1 Sep 2014 | 7:19 am
    Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it’s what’s next. If you’re a business to business (B2B) marketer, you’ve undoubtedly seen the “be human” and H2H meme. Funny thing is, humans have always been behind all those business product and service purchases. What’s not so funny are the continued fails in how B2B companies communicate, the experiences they create for business buyers and the unrealized marketing power of delivering awesome. It’s time to shine a light…
  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
 
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    FUEL LINES

  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
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    Kneale Mann | Leadership

  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals…
  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Manuel de los Santos
  • Stream of Subconsciousness

    Kneale Mann
    16 Aug 2014 | 5:54 pm
    What will they think? Think then do. Do what you love. Love what you do. Do not listen to negative people. People are more important than services or products. Products don't make the person. Personal growth is a daily event. Eventually you will find your passion. Passion is no ordinary word.Words can heal and hurt, it's our choice. Choices can be the difference. Differences are necessary for a successful team. Teamwork is at the core of successful business. Business is about people. People should give more than receive. Receiving help is a sign of strength. Strengthen your focus. Focus on…
  • Is Money the Object?

    Kneale Mann
    12 Aug 2014 | 3:47 am
    A large portion of the planet measures profits over people. To some, what you make, what kind of car you drive, how much money you have in your investment portfolio has become more important than embracing relationships and experiences.I was recalling a situation with a client a few weeks back with regards to compensation. She is doing very well in her current role and from all evidence it appears she’s being groomed for a big promotion. She is a sharp, talented, authentic leader, but she’s stuck on the number on the bottom of the page. It’s Not the PaycheckWe talked about her new role…
  • Calling All Humans

    Kneale Mann
    6 Aug 2014 | 4:14 am
    The human experience is a buffet. We love, we lose, we overcome, and we try and figure out this unexplained occurrence called life. Ze Frank wants to know the answer to a simple question.Are you human? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Ze Frank | TED
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    The Fresh Peel

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
 
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Facebook & WhatsApp Deal: EU Could Challenge The Acquisition

    Mark Brooks
    2 Sep 2014 | 2:52 am
    IBTIMES - Sep 2 - Antitrust officials at the European Union have sent a fresh set of questions to competitors and users of Facebook and the messaging service WhatsApp, in an attempt to understand the distinction between a social network and a messaging app. The move could potentially challenge Facebook's $19B acquisition of WhatsApp. The European Commission, the EU's antitrust body, has a provisional deadline of Oct. 3 to clear the merger. The massive deal could be blocked if the regulators decide that it could harm competition in the EU's common market. by Kukil BoraSee full article at…
  • "Secret", The App That Is Supposed To Be Anonymous

    Mark Brooks
    1 Sep 2014 | 11:26 am
    CNET NEWS - Aug 30 - Everyone's got secrets, and the co-founder of the secret-sharing app Secret, David Byttow, believes that most people want to share them. The app promises anonymity as users share secrets with their friends, friends of friends, and strangers. Since it went public in February, ~20M people have signed up. Secret has caused controversy already. The app was banned in Brazil, where the constitution explicitly prohibits anonymous free speech. Secret isn't promising to protect its users' identities from the law, and a recent hack demonstrated how Secret's pseudonymity could be…
  • Thanks To Our Sponsors

    Mark Brooks
    31 Aug 2014 | 11:20 am
  • Tencent, Baidu And Wanda Form $814M Joint Venture To Take On Alibaba

    Mark Brooks
    29 Aug 2014 | 10:35 am
    BETABOSTON - Aug 29 - Chinese Internet giants Tencent and Baidu are teaming up with conglomerate Wanda to form a $814M e-commerce joint venture to challenge Alibaba’s dominance. Wanda, a real estate and movie theater chain group, will hold a 70% stake, while Tencent and Baidu will each hold 15%. The three partners will further deepen collaboration on initiatives such as traffic sharing, media and advertising, resources sharing, membership benefits, payment and internet finance, big data, etc. by Catherine ShuSee full article at BetaBoston See all posts on BaiduSee all posts on Tencent
  • Facebook Vows To Destroy Click Bait

    Mark Brooks
    28 Aug 2014 | 11:54 am
    CIO.COM - Aug 28 - Facebook wants to reduce the amount of click-baiting. Click-baiting is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in news feed. Facebook appears to be growing tired of these bait-for-click tactics and says the vast majority of users prefer headlines that help them decide if they want to read the full article before clicking through. by Matt…
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    Sydney: Unfiltered.

  • Catching Up

    Sydney
    26 Aug 2014 | 3:18 pm
    Holy guacamole, it’s been awhile since I’ve written here. Since my last post, here’s a quick rundown of life stuff: I trained and competed with Elsinore Horizon in 2013 to score a 16th Place (out of 42 teams) finish at our first trip to the USPA National Skydiving Championships. Our friend Chris took his own life in January of this year. Barry got promoted to School Manager at Skydive Elsinore. We adopted Herbie, another Puggle. My uncle Mike passed away. Horizon got a new lineup, and things were going swimmingly. One of my teammates had an injury that threatened to put her…
  • Skydiving at Sea: Ripcord by iFly on Quantum of the Seas

    Sydney
    16 Apr 2013 | 9:17 am
    You guys. YOU GUYS. Royal Caribbean just announced that there will be a wind tunnel, Ripcord by iFly, on their new ships, Quantum of the Seas and Anthem of the Seas. YOU GUYS. The tunnel will overlook the Flowrider surf simulator and offer views of the wide open seas. Tunnel time. At sea. It doesn’t get much better than this. Check it out: As you all know, Barry and I got married at SkyVenture Colorado, followed by a cruise for our honeymoon. It seems only fitting that we renew our vows at sea. I’m on a mission to make that happen. My dad was in NYC live for the reveal event of…
  • We’ll be Four Seasons guests for life.

    Sydney
    13 Nov 2012 | 10:05 am
    This is a story all about how (… not Fresh Prince-style, but kinda) the Four Seasons is excellent at what they do, offline and online. I’m a sucker for a consistent brand experience. Think, Chipotle for food, and Southwest Airlines, JetBlue, and Norwegian Cruise lines to name a few excellent travel experiences as of late. When you find a brand who does the in-person experience as well as they do the online brand experience, it’s a magical thing. I’ve already shared the story of how the Four Seasons in Denver won our hearts for our pre-wedding and wedding-night stay. To…
  • Specialty dining = thebombdotcom on Norwegian Pearl

    Sydney
    8 Oct 2012 | 9:37 pm
    Pretty stoked about the Teppanyaki dinner B and I just booked for our first day at sea on the Norwegian Pearl. Deemed the “Benihana at Sea” – I’m a sucker for the show when they’re flinging rice and shrimp everywhere. I haven’t been to a Benihana-type restaurant with B yet, but I’m pretty sure he’ll be wowed by my shrimp-catching skills. But there are a bunch of different specialty dining options on board the Blake Shelton Cruise. Check out this great write up by Nancy Schretter. Dining Choices Sizzle on the Blake Shelton Cruise By Nancy…
  • LetsPour “Free Beer for a Year” Promotion = AWESOME.

    Sydney
    25 Sep 2012 | 6:17 pm
    LetsPour.com is pretty awesome. I stumbled into a great game of spin the bottle (where you can win credits towards purchase) after receiving a press release about the Free Beer for a Year contest. The idea? It’s a social commerce site for beer and wine lovers. Um, YES! Think Groupon, but BEER. And wine. And YES. “We like to say LetsPour is a veritable carnival of curated craft beers and wines. We search the far corners of the beer and wine world to bring our members exciting daily deals. LetsPour encourages beer and wine discovery by connecting members with handpicked daily…
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    Jeff Korhan - New Media and Small Business Marketing

  • Social Business: Managing Relationships to Build Personal and Business Brands

    Jeff Korhan
    29 Aug 2014 | 1:45 am
    Listen to the Episode Below (00:37:05) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship management to help others achieve greatness. One of the challenges for everyone these days is we have…
  • Communicate a Bigger Vision with Content Marketing

    Jeff Korhan
    27 Aug 2014 | 1:23 am
    If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it must communicate what happens after they are opened. Tweet this What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. The Internet…
  • Find Your Audience: How to Grow Sales with Digital Media

    Jeff Korhan
    20 Aug 2014 | 2:00 am
    Listen to the Episode Below (00:37:39) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 05 of This Old New Business weekly business podcast with Jeff Korhan. Do you often wish that media experts would just share a few of their better practices so you could adapt them to your business? Then join me and Ryan Hanley as we discuss some of the techniques he successfully used as Director of Marketing for a local insurance agency, many of which I also used when operating my landscaping business. This is one reason why Ryan…
  • Single Serve Content for Mobile Consumers

    Jeff Korhan
    18 Aug 2014 | 1:43 am
    We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. Content often brings to mind a blog post or an article, but as content consumption with mobile devices becomes the norm, you will need to redesign your content strategy to adapt. The good news is that if your business is not yet creating much content, you may find these newer methods easier to…
  • Modern Chamber Marketing: How to Successfully Build a Digital Community

    Jeff Korhan
    12 Aug 2014 | 2:23 am
    Listen to the Episode Below (00:37:55) Download Audio iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business This is Episode 4 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Frank Kenny as we discuss how to succeed these days with digital marketing. Frank will share how he facilitates a vibrant Facebook group to build community that keeps its global membership actively engaged. You will find this interview especially interesting if your small business is a member of a chamber of commerce, or any other organization such as…
 
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    Phil Gerbyshak

  • Here I come @Actiance – Another chapter for me

    Phil Gerbyshak
    2 Sep 2014 | 7:19 am
    Short story: As of today, I am the new director of social strategy for Actiance. And I am SO excited!!!! Longer story: A few months ago, I had a conversation that changed how I thought about working for someone else. I always expected working for someone else meant I had to give up who I am and what I do. The conversation I had showed me this might not be true. So I had an inkling that a job might actually be OK with me. If I didn’t have to move, could work with cool people, and do work that made a difference. And I wanted to still do training, speaking, and writing. Enter Actiance. I…
  • Social Media Among Advisers is Important and Growing

    Phil Gerbyshak
    14 Aug 2014 | 6:00 am
    Take a look at this info graphic that shows the statistics that social media play among advisers. Notice how these span across platforms. Where are you in the statistic and where is your target market? Are you competitive?   Source: https://www.americancentury.com/content/dam/americancentury/direct/rd/images/Financial_Professionals_Social_Media_Study_Infographic_2013.jpg The post Social Media Among Advisers is Important and Growing appeared first on Phil Gerbyshak.
  • Brand Successful Campaigns with the Social Media Leaders

    Phil Gerbyshak
    7 Aug 2014 | 6:00 am
    This info-graphic highlights what opportunities are out there for business growth through social media, it also has some tips for edict when using these three platforms: Facebook, Twitter, and LinkedIn. Businesses looking to grow in the social media world or trying to find where their social media niche is can really benefit from this information. Source: http://www.slideshare.net/mohit_pachauri/facebook-twitter-linkedin-infographic?qid=3a02645d-97b2-412c-957b-203bdb742b3f&v=default&b=&from_search=11 The post Brand Successful Campaigns with the Social Media Leaders appeared first…
  • Instagram Marketing

    Phil Gerbyshak
    31 Jul 2014 | 6:00 am
    Instagram offers a unique way to keep your brand in front of customers and allow them to interact. The ‘Do Business Last’ theme also fits right! This is excellent for helping business owners to see the value of Instagram. Source: http://www.slideshare.net/Angella_cady/buyinstafollowerss-instagramlikes?qid=6947ef6a-63b0-499e-8d80-bc5854543ed9&v=qf1&b=&from_search=1 The post Instagram Marketing appeared first on Phil Gerbyshak.
  • Why You Should have a Presence on Google+

    Phil Gerbyshak
    24 Jul 2014 | 6:00 am
    Many companies overlook the power of Google+, here’s why you should look again. This is a great reminder for all of us that in the SEO world, you have to go beyond keywords. Source: http://www.slideshare.net/MPAYinc/google-infographic-35173267?qid=82b75658-b528-4bd6-a4a5-c49b8f96606e&v=default&b=&from_search=3 The post Why You Should have a Presence on Google+ appeared first on Phil Gerbyshak.
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
 
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    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
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    Social Networking Watch: News on the Social Networking and Social Media Industry

  • Facebook & WhatsApp Deal: EU Could Challenge The Acquisition

    Mark Brooks
    2 Sep 2014 | 2:52 am
    IBTIMES - Sep 2 - Antitrust officials at the European Union have sent a fresh set of questions to competitors and users of Facebook and the messaging service WhatsApp, in an attempt to understand the distinction between a social network and a messaging app. The move could potentially challenge Facebook's $19B acquisition of WhatsApp. The European Commission, the EU's antitrust body, has a provisional deadline of Oct. 3 to clear the merger. The massive deal could be blocked if the regulators decide that it could harm competition in the EU's common market. by Kukil BoraSee full article at…
  • "Secret", The App That Is Supposed To Be Anonymous

    Mark Brooks
    1 Sep 2014 | 11:26 am
    CNET NEWS - Aug 30 - Everyone's got secrets, and the co-founder of the secret-sharing app Secret, David Byttow, believes that most people want to share them. The app promises anonymity as users share secrets with their friends, friends of friends, and strangers. Since it went public in February, ~20M people have signed up. Secret has caused controversy already. The app was banned in Brazil, where the constitution explicitly prohibits anonymous free speech. Secret isn't promising to protect its users' identities from the law, and a recent hack demonstrated how Secret's pseudonymity could be…
  • Thanks To Our Sponsors

    Mark Brooks
    31 Aug 2014 | 11:20 am
  • Tencent, Baidu And Wanda Form $814M Joint Venture To Take On Alibaba

    Mark Brooks
    29 Aug 2014 | 10:35 am
    BETABOSTON - Aug 29 - Chinese Internet giants Tencent and Baidu are teaming up with conglomerate Wanda to form a $814M e-commerce joint venture to challenge Alibaba’s dominance. Wanda, a real estate and movie theater chain group, will hold a 70% stake, while Tencent and Baidu will each hold 15%. The three partners will further deepen collaboration on initiatives such as traffic sharing, media and advertising, resources sharing, membership benefits, payment and internet finance, big data, etc. by Catherine ShuSee full article at BetaBoston See all posts on BaiduSee all posts on Tencent
  • Facebook Vows To Destroy Click Bait

    Mark Brooks
    28 Aug 2014 | 11:54 am
    CIO.COM - Aug 28 - Facebook wants to reduce the amount of click-baiting. Click-baiting is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in news feed. Facebook appears to be growing tired of these bait-for-click tactics and says the vast majority of users prefer headlines that help them decide if they want to read the full article before clicking through. by Matt…
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    prTini

  • Meet + Tweet: 15 (More) Pros to Follow

    Heather Whaling
    1 Sep 2014 | 4:30 am
    Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it). David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. @CharlieCurve: The amount of wisdom Charlie Wollborg can pack into…
  • 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    29 Aug 2014 | 7:14 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  6 Golden Rules to Responding to Client Emails 297 Flabby Words and Phrases That Rob Your Writing of All Its Power Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch) Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand Why Instagram’s New App is a Dream for Social Marketers 12 Marketers Already Experimenting With Instagram’s Hyperlapse App The Best and Worst Real-Time Marketing…
  • Simple Ways to Be a Better Writer + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    22 Aug 2014 | 6:41 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Why You Should Be Reading (and Writing For) Medium #Ferguson Exposes the Fault Lines Between Facebook and Twitter 5 Keys to Social Media Measurement For Every Network You’ll Never Guess the Best State for Women Entrepreneur Make Your Content More Shareable with These 5 Simple Tricks, Backed by Research 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy 10 Super Simple Ways to Be a Better Writer Twitter Now Officially Says Your…
  • House Rules

    Heather Whaling
    20 Aug 2014 | 6:07 am
    Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions. Just in the last week alone, I’ve turned to the house rules for guidance when weighing difficult decisions. Interestingly. the decision was far less difficult…
  • Double-Shot: Facebook “Like-Gating” Edition

    Heather Whaling
    18 Aug 2014 | 8:56 am
    If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of incentivizing fans to like your page through contests, giveaways, etc.), I’ve seen an onslaught of articles about what the move means for marketers. But, only a few really caught my attention. I hope you find them helpful, too! Jon Loomer…
 
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    Tech in Asia

  • Red Dot Payment raises Series A round to bring payment solution to Southeast Asia

    Daniel Tay
    2 Sep 2014 | 8:51 am
    With ecommerce on the rise in Asia, it is only natural that payment solutions will soon follow suit in order to keep up. It therefore comes as no surprise that Red Dot Payment, a Singapore-based online payment processing company with a focus on Southeast Asia, has announced that they have secured an undisclosed amount of Series A funding from two investors, GMO Global Payment Fund, a sister company of GMO Payment Gateway, and Wavemaker Pacific. Red Dot Payment was founded back in 2011 by managing director Randy Tan and a group of payment professionals who have decades worth of experience in…
  • Meizu unveils new MX4 smartphone, drops the price to take on Xiaomi

    Steven Millward
    2 Sep 2014 | 6:57 am
    Chinese phone-maker Meizu today unveiled its newest flagship smartphone, the MX4. After years of pricing its flagship at around the US$400 mark, Meizu is this time slashing the price-tag in an apparent attempt to compete with Xiaomi. The new MX4, featuring a 5.36-inch screen and an octa-core processor, starts at only RMB 1,799, which is US$292 for the 16GB model. The 32GB version is just a few bucks more at RMB 1,999 (US$325). That makes it cheaper than the new Xiaomi Mi4, which starts at RMB 1,999 (US$325). Here are the MX4 specs: 5.36-inch at 1080p HD resolution Corning Gorilla Glass 3…
  • Ola Prime debuts in 6 Indian cities to take on Uber

    Malavika Velayanikal
    2 Sep 2014 | 6:20 am
    On-demand taxi network Olacabs just announced its biggest ramp-up to date. Today it launches a business-class product called Ola Prime in six Indian cities – Bangalore, Delhi, Mumbai, Chennai, Pune, and Jaipur. In terms of cars and price, Ola Prime seems to be targeted directly at Uber. Today Ola also expanded its existing – and cheaper – Mini service to Mumbai, Chennai, and Pune. Its mid-range sedans were already running in 12 cities before this. This is quick growth from a three-year-old startup. Its competitors like Uber, TaxiForSure, and MeruCabs have been growing rapidly…
  • This startup wants to bring every online store in Asia onto a single platform

    Daniel Tay
    2 Sep 2014 | 5:59 am
    There is good money in applying certain proven business models to niche areas of interest. Many startups have attempted to climb the ladder on the backs of giants, with pitches that go something like this: “we’re the Groupon/AirBnB/Pinterest for…” The possibilities are endless, though those who make it big tend to be few. Startup ideas like this are prevalent in ecommerce. ShopperBoard is one example. They term themselves as a Pinterest-style social network for shopping, and have today launched their iOS and Android apps. Simply put, they want to make window-shopping possible in the…
  • In India, 4-second Redmi sellout shows again Xiaomi is too popular for its own comfort

    Malavika Velayanikal
    2 Sep 2014 | 4:31 am
    It was another lottery in India for the sale of Xiaomi’s Redmi 1S, just like it had been for the Mi 3 earlier. Well over 200,000 Mi fans queued up for 40,000 units of Redmi 1S, which sold out in 4.2 seconds. Just a week ago, Xiaomi had sold 20,000 Mi 3 phones in two seconds. While the lucky ones who managed to place an order for Redmi 1S are rejoicing, the usual whining and resentful grumbling is going on at the same time on social media. Mi India is patiently replying to some of the irate fans. Xiaomi takes feedback from fans seriously. At a recent informal meetup it held in Bangalore,…
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    Room 214

  • Freemium to Premium

    Room 214
    26 Aug 2014 | 9:27 am
    Offering a free trial or freemium version of your product is often the perfect hook for SaaS companies. You already know your product is great, and allowing potential customers to “try it on” is a great way to demonstrate how great it really is. Having a customer sign up for a free trial is a good sign. It means they are interested in your product and want to know more about it. What happens next will make or break your company’s ability to capitalize on trial users. Take the following 3 steps to make sure free trials convert into subscriptions.  Step 1: Decide who your ideal customer…
  • The Reason Why Branding is Important for Your SaaS Company

    Room 214
    26 Aug 2014 | 9:24 am
    Brands are everywhere – from toilet paper to microchips, everything is branded. Brands help us understand how products work, what makes them unique and even what they stand for. No software company hoping to make a name for itself would strive to make a decent product – it would strive to make the best product, whether that meant the fastest, easiest, or most secure. And the easiest way for a new company to convey that essence right away is through branding. Disruptors Must Stand Apart Personal finance tracking software Mint.com could have taken the route of traditional financial…
  • The 3 Benefits of Progressive Profiling

    Room 214
    25 Aug 2014 | 8:15 am
    You have worked hard to develop content that provides value and drives conversion. Progressive profiling will take that content and turn it into path that walks leads through the buyer journey. What is progressive profiling? Progressive profiling is a feature built into many marketing automation platforms. It allows you to designate which form fields to show based on what you already know about the lead. Each time a lead fills out a form to receive content, you are collecting valuable new information. For example, you may already know a visitor’s company size, role, region etc… because…
  • Google’s Role in Moving Your Software

    Room 214
    22 Aug 2014 | 9:22 am
    Google has established itself as the primary provider of online services, visibility, and reputation, and in turn has become a central part of online marketing. The size and might of Google is hard to deny, and it goes without question that it is a necessary tool for your SaaS company. The following article presents five insights from product owners, marketing managers and C-levels in the software industry that have effectively leveraged Google’s offerings to move their software. With 65-70% of the online search market, Google is often the first place users go to get answers (or find…
  • How Do Stories Drive Software Sales?

    Room 214
    21 Aug 2014 | 9:43 am
    At the core of good storytelling is an ability to encourage your listeners to relate to the subject. Think of the most compelling story you have heard. Were you transferred from a new state of understanding? Did you learn something new? Walk away thinking? Storytelling is not limited to the novels in the book store: stories are a tool for explaining complex ideas. In fact, stories can drive sales, even with regards to software (SaaS) products, clients and marketing, by giving the customers a complete picture of what the software does, how it works, and why it is valuable. What is the purpose…
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    Buzzom

  • TOP 15 IT certification preparation resources

    admin
    28 Aug 2014 | 4:16 am
    IT is the profession of the future and has emerged as the top rates choice for the youth of today. In order to rise to the desired level of excellence in this field, globally accepted certifications have become crucial. Although there are many vendors who are self-proclaimed experts for providing such certifications, their programs and qualifications do not stand a chance. Hence what is required is a comprehensive list of such vendors who provide authentic training and can vouch for their credentials. We have put together a list of 15 vendors who have approved track record. They have…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
 
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    Position²

  • Twitter Opens Analytics to All Users and Facebook Allows Advertisers to Target Mobile Users by Bandwidth

    Naksha M. Kumar
    1 Sep 2014 | 5:33 am
    Twitter The micro-blogging site has given all users access to its analytics feature. This was initially limited to advertisers, Twitter Card publishers and verified users only. Twitter Analytics provides real time insights into how your tweet is performing by showing you the impressions, clicks, retweets and replies for each tweet. You can also get a report on monthly engagement and engagement rates for your account and download Tweet metrics. This has been an eye-opener for many users since they realized that their organic reach and engagement rates are not at par with their expectations.
  • Pinterest Provides Businesses with New Analytics Dashboard

    Naksha M. Kumar
    28 Aug 2014 | 11:38 pm
    Businesses actively using Pinterest have one more reason to rejoice. Those that were not have one more reason to join it. Pinterest is offering an Analytics Dashboard to business users, through which you can find out how your content are faring on the platform. You can gauge your content reach and access information on the number of impressions and views received. The tool also provides insights into how each user interacts with your content. It keeps a record of the impressions, clicks, repins, likes, which enables detailed analysis. The dashboard also has the ability to record the traffic…
  • Personalization Strategy, B2B Sales Strategies and much more…| Best of the Week

    Team Position²
    28 Aug 2014 | 10:35 pm
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Important ‘Must Haves’ for a Successful Personalization Strategy Gone are the days of ‘one size fits all’. Today, your customers need personalized attention, which makes a personalized strategy imperative. Read this blog to learn about 6 important pointers necessary for a successful personalization strategy. From The C-Suite: B2B Sales Strategies That Work…Really Well B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges 5 reasons…
  • 6 Important ‘Must Haves’ for a Successful Personalization Strategy

    Naksha M. Kumar
    27 Aug 2014 | 10:54 am
    Personalization is a major focus area for digital marketers with mobile, cross channel marketing and marketing automation. According to a recent study, one-third of marketers said that personalization will be a key component in the future. Customers have a lot of information on products with less time to focus and decide. So, it makes sense for marketers to deliver a marketing experience that’s personalized and relevant. This means personalized messages, offers, products, communication and more. We have already written about the importance of personalization, not just in generic marketing,…
  • Understanding Predictive Analytics- [Infographic]

    Team Position²
    24 Aug 2014 | 10:41 pm
    Predictive analytics has been gaining momentum as a tool that supports business objectives with respect to sales, marketing, customer support and finance. Check out this infographic to know more about the field of predictive analytics and its role in businesses. The post Understanding Predictive Analytics- [Infographic] appeared first on Position².
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    The Next Web

  • BlackBerry announces invite-only ‘See The Bigger Picture’ event for September 24

    Emil Protalinski
    2 Sep 2014 | 8:21 am
    BlackBerry today announced its plans to host an invite-only events in Toronto, London and Dubai on September 24. The company wouldn’t reveal what it plans to unveil, though it is using the tagline “See The Bigger Picture.” Our best guess is the company is planning to debut the BlackBerry Passport, a smartphone with a square 4.5-inch 1440×1440 pixel display. Almost everything has already been detailed about the device, meaning it won’t be much of a big reveal, but the event does align with expectations for a September announcement. The post BlackBerry announces invite-only ‘See…
  • Facebook confirms Europeans can again use Tag Suggest facial recognition in photos, for US friends only

    Paul Sawers
    2 Sep 2014 | 7:59 am
    Facebookers in Europe can once again use the Tag Suggest feature to automatically recognize people in photos they upload, however it will only recognize their friends based in the US. To recap, way back in December 2010, Facebook introduced a new feature called Tag Suggestions in the States, which used facial recognition techniques to suggest people you should tag in your Facebook photos. It was shortly rolled out internationally too. The feature caused a bit of a stir in many parts of the world, particularly among privacy groups. It was subsequently suspended in Europe in September 2012,…
  • Become a WordPress pro with the 0-100 Starter Kit: 93% off

    TNW Deals
    2 Sep 2014 | 6:30 am
    Want to design and code quality themes and plugins for the world’s most popular CMS? We’ve got just what you need to develop your WordPress skills and make your Web projects shine. The 0-100 WordPress Starter Kit includes lifetime access to six great tutorials from Udemy, with over 30 hours of content, to teach you everything you need to build a WordPress site from the ground up. The range of courses cover code-free CMS management, setting up e-commerce, customizing commercial theme frameworks, securing your site from hackers, and designing your own themes for personal use and profit. In…
  • Netflix now lets you privately recommend TV shows to your Facebook friends

    Emil Protalinski
    2 Sep 2014 | 6:11 am
    Netflix today launched a new social recommendation feature to let its users suggest TV shows to their Facebook friends. It is available starting today on the Netflix website, iOS, PS3, Xbox, and many set-top boxes and smart TVs, though the company says it will be adding additional platforms “in the coming months.” It’s worth emphasizing that the feature is only available when you finish watching an episode (and Netflix specifically says “shows” multiple times, but not movies). This should, in theory, reduce the chance of being spammed with recommendations by your friends. After…
  • Content marketers: BuzzSumo helps you understand what your audience wants

    Martin Bryant
    2 Sep 2014 | 5:10 am
    Content has become the marketing battleground online, but knowing what works with your target audience is key to success. BuzzSumo hopes to help content marketers in that regard with new paid plans for its service that exposes the best-performing content and the most influential people around a wide range of topics. If you want to see what types of infographic about e-commerce get shared the most, which smartphone giveaways perform the best, who to approach to help promote your new video on gardening – or anything else, BuzzSumo is well worth digging into. It also offers content analysis…
 
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    Jennings Social Media

  • City Union Mission Retains Jennings Social Media Marketing

    admin
    29 Aug 2014 | 4:49 pm
    City Union Mission, a local nonprofit focused on serving the homeless and poor members of the Kansas City, Mo. community for 90 years, retained Jennings Social Media Marketing and RAZ Mobile for social media and online fundraising. RAZ Mobile is also a client of JSMM’s and has been at the forefront of providing nonprofits with mobile giving options that are affordable. City Union Mission, founded by Rev. and Mrs. David Bulkley in 1924, offers a range of services to the homeless and poor in the community such as life resources, medical care and men’s and women’s/family services. It is…
  • iGirlTech News Interviews Valerie Jennings about Social Media, Tech & Female Entrepreneurship

    admin
    27 Aug 2014 | 10:47 am
    iGrilTech News interviewed Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), about social media, technology and female entrepreneurship. The blog, iGirlTech News, is dedicated to reporting on the most recent trends and influencers in the tech industry while showcasing inspiring, passionate women within the field. In the interview, Amber Turner, host for iGirlTech News, talks with Jennings via Skype from the comfort of their homes in the Kansas City and Los Angeles areas. Watch the full video, or take a look at some of Jennings’ responses to…
  • Marketers Expect Social Media to Surpass PPC in Travel & Tourism

    admin
    15 Aug 2014 | 2:34 pm
    Forty-eight percent of marketers believe that social media will become more important that PPC in the travel and tourism industry in the next five years, according to Statista.com. There’s no denying the importance of social media across all industries, but how can you capitalize on its potential specifically within the travel and tourism industry? Here are three tips to add to your social media strategy: (Photo by Arztsamui/Freedigitalphotos.net) 1. Promotions: If you look at the top travel and tourism companies, their social media content is heavily reliant on promotions and special…
  • JSMM Welcomes New Client MSP Consulting

    admin
    12 Aug 2014 | 7:32 am
    Jennings Social Media Marketing (JSMM) was retained this week by MSP Consulting.  Since 2003, MSP Consulting has been specializing in merchant payment services and has a staff of experts in the field with over 65 years of combined experience in management consulting, payment systems technology and accounting. With clients across the U.S. including The Kansas City Zoo, Head & Neck Surgical Associates and Cascade Physicians, MSP represents a range of companies from all industries. JSMM is excited to be working with the leadership team on this marketing initiative. The post JSMM Welcomes…
  • Don’t Buy Fake Followers: The Importance of Organic Growth

    admin
    1 Aug 2014 | 11:58 am
    Ninety-two percent of marketers find social media to be an effective strategy to increase SEO, and search engines, such as Google and Bing, look at the following these social media accounts have when determining SEO, according to Brafton. With each update, Google places more emphasis on the importance of organic growth and transparency. While buying followers and likes may have been a way to launch your business’s SEO and following in the past, Google now looks not at the number of followers, but at the habits of those followers to determine their legitimacy, according to Forbes. (Photo by:…
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    Relationship Economy

  • Smarter Consultants Don’t Follow Conventional Wisdom

    Jay Deragon
    18 Aug 2014 | 3:05 am
    Companies have failed at executing strategies 70% of the time. Two decades ago, 70 percent of McKinsey’s revenues came from strategy and corporate finance but most now flow from hands-on work in risk, operations and marketing and less from strategic thinking. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. The conventional wisdom of management consultants has been that you must have a business strategy for the future before you develop a business plan to follow. Has the wisdom of the market become unconventional in the 21st…
  • Learning What We Didn’t Know

    Jay Deragon
    30 Jul 2014 | 7:34 am
    We are taught to know what we are told we need to know. The historical methods of learning have taught us what others think we need to know.  What we don’t know is then up to us to learn. Before the internet we learned from institutions, friends, family and co-workers.  Learning was a process largely influenced from local resources; schools, work, communities and civic activities.  We also learned from media fed to us and media we sought in books, videos and sound.  Our resources were limited by reach, access and choices. Today the resources for learning are unlimited and for the…
  • Rising Female Leaders in Nashville: Part 1

    Jay Deragon
    17 Jun 2014 | 2:44 am
    For the last six months I ‘ve studied the rising influence of women on business.  Besides researching the trends I have talked with many women whose rising influence is helping change markets locally and globally.  Subsequently I’ve decided to write a series of post sharing my findings and some of the rising local female leaders. Lets start with a summary of the influence women are having on business. Women business owners are starting companies at a faster rate than ever. Today’s women entrepreneurs are making it in spite of any stereotyping labels, but they’re…
  • Do Advertisers Use Deception?

    Jay Deragon
    12 Jun 2014 | 7:35 am
    Reviews by David Adelman — See our LinkedIn
  • Had Enough of The Fluff?

    Jay Deragon
    23 Apr 2014 | 2:54 am
    Remember Marshmallow Fluff? That creamy, fluffy concoction that you simply licked off a spoon and taste so good but provides nothing but empty calories.  It doesn’t provide nourishment for your body, mind or soul.  It kinda reminds me of social media.  All fluff with little substance. Marketer’s have stuffed so much sickly, sweet gobbledygook down our throats — loads of insta-quotes, and “feel good” fodder — that all the “fluff in our brains” has crystallized into pure sugar.  The sugar highs from all the fluff now has consumers tired and needing…
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    The Blog of Matthew Loop

  • The 2014 Social Media Revenue Summit (highlight reel)

    Matthew Loop
    25 Aug 2014 | 8:54 am
    Held at the luxurious Ritz Carlton in Buckhead, this top tier advanced training was designed to help attendees build a 5 figure per month PASSIVE income machine around doing what they love. It was also for brick and mortar business owners wanting to profitably integrate social marketing into their existing business model, product, or service. As you’re about to see from the highlight video, there is NO OTHER experience like this in the social media marketing world! If you missed-out on this years event, keep your eyes out for the 2015 dates. To learn more about the Social Media Revenue…
  • Instagram Marketing for Chiropractors (video)

    Matthew Loop
    15 Aug 2014 | 6:58 pm
    In this timely training, you’ll learn how to harness Instagram to get more local traffic to your chiropractic website and bring more patients through the doors. Very few chiropractors have tapped into this massive photo sharing network that boasts over 200 MILLION regular users! Now is the perfect time to do so.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: [Replay] Facebook Marketing for Chiropractors in 2014 4 DUMB Chiropractic Website Mistakes 5 Easy and Lucrative PASSIVE Income Sources for…
  • [Replay] Facebook Marketing for Chiropractors in 2014

    Matthew Loop
    1 Aug 2014 | 6:45 am
    Hey Doc… Feedback from last night’s practice-building call has been POURING in!! As expected, all 197 lines were packed with chiropractors eager to implement the new Facebook changes to gain a serious competitive advantage. Dangerous Minds & Dimitri Drujchin The doctors in attendance got a great hook-up, too. Why? Because showing-up is half the battle in life. The info presented is CRITICAL to your success online this year. As mentioned previously, Facebook made another sneaky adjustment to their news feed algorithm. It affects every single one of us that use the social network.
  • How to Create a Lucrative Business with Low Stress

    Matthew Loop
    26 Jul 2014 | 11:51 am
    In this quick video, you’ll discover one of the most lucrative and low stress business strategies that leads to greater happiness. Join me at one of my favorite restaurants in Bogotá called Patagonia Asados del Sur! When visiting, I was reminded of this powerful business lesson that very few seem to employ.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: How to QUADRUPLE Your Income in a Bad Economy Selling Products Online? Watch This FIRST 3 Ways to Add an EXTRA $100,000 in Recurring Income…
  • 4 DUMB Chiropractic Website Mistakes

    Matthew Loop
    17 May 2014 | 5:31 am
    In this eye-opening training video, you’ll discover the common and costly chiropractic website mistakes to avoid that kill your credibility, believability and new patient numbers from social media. This is a must-watch for all doctors looking to be more effective and have a greater impact online.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Google+ Local Marketing Blueprint for Chiropractors The 7 BEST Chiropractic Practice Marketing Strategies Free Chiropractic Marketing Ideas That…
 
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    Diva Marketing (Blog)

  • Interview With American Marketing Association CEO Russ Klein

    Toby
    13 Aug 2014 | 9:32 am
    There's a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. Of course, AMA dropped a media release which details Russ' credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. One might…
  • Why I Write - Blog Hop "Old Fashion" Meme

    Toby
    4 Aug 2014 | 7:48 pm
    When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an 'old fashion' blog meme or blog hop, I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia. I've always wanted to be a "Writer." However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I've always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With…
  • The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

    Toby
    28 Jul 2014 | 7:59 am
    The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of. The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles. Many saw the battle unfold on Twitter but I wondered ... what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like…
  • Beyond The Ink Smudge To Digital Relevancy

    Toby
    17 Jul 2014 | 10:45 am
    "Always in motion is the future”– Yoda She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except ...
  • Second Screen TV - Research

    Toby
    11 Jul 2014 | 8:46 am
    Picture this. It's been a stressful week and you're looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It's a scene played-out in many homes for nearly 70 years. Over the past few years a there have been a few changes in How we watch TV. On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. . A couple of weeks…
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2014 | the Year for Independent Media – SEO – Facebook – Google

    Israel Rothman
    20 Aug 2014 | 2:28 pm
    2014 | the Year for Independent Media – SEO – Facebook – Google While you were doing business as usual, your cheese has moved.   The Yellow pages, newspaper and magazines will always exist, but substantial market shifts have changed that game too: according to this article at http://www.theguardian.com/advertising/digital-media-trends-2014-trends: “Mobile devices will not ONLY “replace” desktops […]
  • 2014 New Media Revenue Model – 1300 Independent Agents Needed in every City

    Israel Rothman
    13 Aug 2014 | 7:43 am
    According to this report by Newspaper Association of America (naa.org): “Circulation revenue for U.S. newspapers recorded a second consecutive year of growth, rising 3.7% to $10.87 billion in 2013, according to preliminary data compiled by the Newspaper Association of America… Key Findings Total revenue for 2013 was $37.59 billion, a decrease of 2.6% from the […]
  • Successful Kickstarter Campaign Template-Strategy | 4859 Year Old Secret Biblical Lunar-Solar Calendar

    Israel Rothman
    5 Aug 2014 | 4:35 am
    Click the picture to visit the campaign: Checklist for a  Successful Kickstarter Campaign Template | Creative Crowd-funding: The website: https://www.kickstarter.com/projects/1489772285/the-secret-calendar-written-in-the-fabric-of-the-s The video https://d2pq0u4uni88oo.cloudfront.net/projects/1071803/video-421373-h264_high.mp4 Twitter Profile Tweets by @GuthrieWilson Facebook profile or like page https://www.facebook.com/guthrie.wilson Facebook Groups and social blogs ready to go for launch articles – examples: MEMBER’S LOGIN! Log in CONNECT TO THE ROAR! About Us Join us!
  • 2014 | Make Way for the Hollywood Luxury Real Estate Master Marketers – Luis Pezzini – 310-275-2076

    Israel Rothman
    23 Jul 2014 | 10:11 am
    According to Google search for “Hollywood Luxury Real Estate” (Less the lead generators) SUNSET STRIP REALTY – LUIS PEZZINI – Master Real Estate Marketer for Los Angeles Area: Luis Pezzini - Hollywood Luxury Real Estate Master Marketers – Luis Pezzini –  6310-275-2076(Office) 800-817-6903(Toll-Free) 818-445-9557(Cell) 8335 Sunset Blvd., Ste 224 West Hollywood, California, 90069 United States Sunset Strip Realty Group – 8335 Sunset Blvd, West Hollywood, […]
  • Real Estate and Auto Master Marketers who Dominate Relocation through Search Advertising in 2014

    Israel Rothman
    21 Jul 2014 | 1:52 pm
    In the new global digital marketplace known as THE INTERNET, currently: Search engine land says that “Mobile is To Drive 50 Percent Of Google Paid Search Clicks  Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases From the youngest and most tech savvy amongst us, to the nearly blind grandmother with a grandchild on her knee, a home […]
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    SocialTimes

  • Instagram is More Important than Facebook to Teens

    Mona Zhang
    2 Sep 2014 | 7:04 am
    While Facebook is still holding strong amongst teens and millennials, it is no longer the most important social platform for younger users. Instagram has greater prestige compared to Facebook and Twitter, according to a new BI Intelligence report. Since last fall, Twitter and Facebook have been declining in importance amongst teenage users. Instagram, however, has been growing in importance, surpassing Facebook last fall and Twitter earlier this year. Facebook still dominates in terms of usage, with 80 percent of 12- to 24-year-olds on the platform. Fifty-three percent of them reported having…
  • YouTube Reaches More 18- to 24-Year-Olds Than Any Cable Network

    Mona Zhang
    2 Sep 2014 | 7:03 am
    YouTube is especially valuable to TV advertisers who want to reach millennials, according to a new BI Intelligence report. The online video platform reached more U.S. adults 18- to 34-years-old than any cable network. YouTube beat out ESPN, Hulu, Facebook and Comedy Central as the top place to consume content amongst millennials. Young adults on YouTube are more likely to watch music and comedy videos. Those over 50 were more inclined to watch news and education content. Both age groups liked watching how-to videos on the platform. New Career Opportunities Daily: The best jobs in media.
  • Does Tumblr Have a Mobile Problem?

    Mona Zhang
    2 Sep 2014 | 7:02 am
    Tumblr usage is almost the most desktop-heaving social platform – second only to LinkedIn, which has a much older user base. According to a new report from BI Intelligence, Tumblr is the youngest and most teen-centric of the social networks. Despite the rise of mobile usage amongst young people, 54 percent of time spent on Tumblr was from desktop, compared to two percent for Instagram, 14 percent for Twitter and 32 percent for Facebook. From the report: The desktop skew at Tumblr poses a long-term threat to the social network’s growth as people, especially teens and young adults,…
  • LinkedIn is More Popular than Twitter Among Adults

    Mona Zhang
    2 Sep 2014 | 7:01 am
    More adults in the U.S. use LinkedIn compared to Twitter, according to a new BI Intelligence report. This finding was based on data from Sept. 2013, as newer data were not available for LinkedIn. While LinkedIn has more American users 18 and over, Twitter still has more monthly global users. The professional social site has some notable demographic skews compared to other social platforms: Twenty-seven percent of 30- to 49-year-olds use LinkedIn. LinkedIn has a higher penetration rate amongst 50- to 64-year-olds than 18- to 29-year-olds. Twenty-four percent of male Internet users are on the…
  • Is Misogyny on Twitter a Demographics Problem?

    Mona Zhang
    2 Sep 2014 | 7:00 am
    Misogyny on Twitter has been well-documented. Just last week, Anita Sarkeesian, who analyzes how video games treat women in the web series “Tropes vs. Women,” left her home after death threats she received on Twitter contained her address. I usually don’t share the really scary stuff. But it’s important for folks to know how bad it gets [TRIGGER WARNING] pic.twitter.com/u6b3i0fysI — Feminist Frequency (@femfreq) August 27, 2014 A new report from BI Intelligence found that while “gender is no longer a major differentiator of who uses social networks,” Twitter…
 
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    VIRALBLOG.COM

  • Top 5 Videos In Viral Friday: The Simpsons Ice Bucket Challenge

    Martin Michalik
    29 Aug 2014 | 1:32 pm
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. The Simpsons ALS Ice Bucket Challenge Homer Simpsons joined the ALS ice bucket challenge as well, a cute short video that got already over 10.6 million views in less than four days! 2. Jennifer Aniston, Courteney Cox, Lisa Kudrow and Jimmy Kimmel in “Friends” The Friends series meet…
  • SnapChat Has Over 100 Million Monthly Active Users

    Laurens Bianchi
    28 Aug 2014 | 11:07 am
    The popular messaging app Snapchat has entered the elite club of social apps with more than 100 million monthly users.   With 100 million users, SnapChat has half the amount of its competitor Instagram. So it seems that SnapChat could be the next big thing. That could also be the thought of venture capital firm Kleiner Perkins Caufield & Byer, as it has agreed to invest $20 million  in Snapchat, valuing the company close to $10 billion. So what is SnapChat exactly? SnapChat is an app that can be used to create photos and videos, add text and drawings and send these…
  • Top 5 Videos In Viral Friday: How The Sun Sees You

    Martin Michalik
    22 Aug 2014 | 7:48 am
    Viral video marketing used to be an art, now it’s a science. We curate the millions of videos that are uploaded every week. In our flagship format Viral Friday we show you the top 5 viral videos. This week, we selected the following video top 5 for you… Enjoy and share. Viral Video #1. How The Sun Sees You Ever wondered what exactly a sunscreen does to your skin (apart from making it oily)? The answer awaits in this awesome video that got over 11.6 million views in just something over a week. Surprisingly, not sponsored by any brand! 2. Nike Hypervenom: Mirrors ft. Neymar Jr.
  • The 10 Best Celebrity Ice Bucket Challenge Videos

    Laurens Bianchi
    21 Aug 2014 | 8:00 am
    The extremely viral ALS Ice Bucket Challenge has led to record donations for the ALS Association. We’ve made a list of the best celebrity videos. The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge orALSIceBucketChallenge on social media, is an activity involving dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. In case you missed it (I doubt it , here is how it works: Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their…
  • When Design, Football And Advertising Agencies Get Together

    Laurens Bianchi
    19 Aug 2014 | 8:00 am
    The World Cup is long over, but he football fever is still very much alive and that has resulted in some really awesome designs… Bruno Leo Ribeiro, an art director from Rio de Janeiro, has recently launched a cool Tumblr page called Advertising FC. This Tumblrshows Bruno’s own version of a football club featuring jerseys and kits specially designed for some of the major advertising agencies. Bruno loves football and he also loves design, art direction. So why not advertising? He got those 3 elements and had this idea to imagine how advertising agencies football kit would look.
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    Pamorama | Social Media Marketing Blog

  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity. Getting started with filming and production can be perceived as intimidating, and brands often…
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    How to say things on Twitter that get noticed Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. The team at The Media Octopus in Manchester, England has uncovered some recurring patterns in tweets that generate the most engagement and…
  • Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

    Pam Dyer
    7 Jul 2014 | 5:23 pm
    Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience. There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on…
  • Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

    Pam Dyer
    21 Jun 2014 | 1:14 pm
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Facebook Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos…
  • Facebook’s Organic Reach Decline: How to Respond

    Pam Dyer
    3 May 2014 | 4:20 pm
    What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz.
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    Social Media B2B

  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
 
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    {grow}

  • 10 things you need to know NOW about OmniChannel Marketing

    Mark
    2 Sep 2014 | 3:00 am
    If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel, however, is viewing the experience through the eyes of your customer, orchestrating the customer experience across all channels so that it is seamless, integrated, and…
  • Social media marketing is not a “project”

    Mark
    1 Sep 2014 | 3:00 am
    I was thumbing through a recent Seth Godin post on the importance of projects and his advice on tackling them and it served as a good prompt to remind you that not everything is a project. In fact, there are very good reasons to RESIST the idea of identifying something as a “project.” “Projects” are fine when you are identifiying a finite team activity. But making long-term change an identified “project” is probably a momentum-killer. By and large, people don’t want to change. They SAY they want to change. They SAY they will help the company move…
  • How to Make Your Product Look Sexy on Facebook

    Grow Community
    28 Aug 2014 | 3:40 am
    By Aaron Lee, {grow} Community Member Do you want to learn how to spice up your product and make it sexy on Facebook? To be honest with you, I’ve heard it all before. People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. A little creativity is what it takes to make it work. I’ve seen countless unique pages —everything from swimming pool accessories to poultry products, and even a horse farm — that have built great communities on…
  • The Facebook Other Folder and the Strangers Who Love Me There

    Kerry
    27 Aug 2014 | 3:00 am
    By Kerry Gorgone, {grow} Contributing Columnist This is a story about sex, drama, money, and hope. In other words, a typical day in Faceook’s “Other” Folder. In November of 2010, Facebook started sorting users’ messages for them, funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The results have been pretty weird. At the time, there was no public outcry (mostly because no one realized what had happened). For many people, it was a year or more before we discovered the Other folder and saw the…
  • The business case for content marketing consistency

    Mark
    26 Aug 2014 | 3:00 am
    Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was one of my favorite employees when I was in the corporate world. She was such an impressive young woman. Poised, savvy, articulate, with two advanced degrees from national universities. And yet, she was struggling on the job in one very important way. In an effort to give her exposure and opportunities to network at high levels in the company, I brought her along to executive level meetings. But when she got into these…
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    Janet Clarey

  • So you’re offering me the opportunity to pay you 50% more to get back a feature I just lost?

    Janet
    15 Aug 2014 | 8:44 am
    Yes, that’s what Bloomfire wants me to do. Apparently I’ve got two weeks make up my mind. If I don’t it looks like my rate may triple. Yup. Triple. I do not feel like a customer right now even though the company I work for pays them several thousand dollars each year. Let me back up… Bloomfire is a knowledge sharing platform but how I use it has been a bit unusual – I’m not the typical use case. To support the activities that happen between live vILT sessions, I set up a new Bloomfire sub-community for each session. In that sub-community,…
  • This is where my outrageous headline goes

    Janet
    1 Aug 2014 | 8:05 am
    I know that online learning is not the same as reading a newspaper article or watching news online (or at least I hope not) but I have always been interested in the similarities of two of their associated professions  - instructional designer and journalist – especially how they are evolving; presenting meaningful content that elicits less passive and less controlled behaviors. When it comes right down to it, both instructional designers and journalists are responsible for putting content on screens – just with different objectives (or at least I hope so).
  • Stop flailing. You’ll draw too much attention. Start failing.

    Janet
    30 Jul 2014 | 9:28 am
    As every scuba diver knows, panic is your worst enemy: when it hits, your mind starts to thrash and you are likely to do something really stupid and self-destructive. – Daniel Dennett, Philosopher To a lesser extent, it’s like that feeling I get walking through a store full of crystal and china. I think suddenly I’ll start flailing my arms around and break everything. Aaahhhh what have I done! Story time. Over 15 years ago (!!!) I developed a fear of running out of air after losing the ability to breath during a supposedly simple, yet botched, routine medical procedure.
  • There is no one ‘right’ online platform to support learning

    Janet
    3 Jul 2014 | 11:04 am
    If you’re in the profession of learning & development you would no doubt select “TRUE” to the following statement if it was presented as a test question: We know that instruction, when spaced over time, produces substantial learning benefits (i.e., better retention) than instruction delivered at one-time. (follow that link to a great paper by Will Thalheimer – worth your time) That said, it seems there are still a fair amount of one-time events being developed. One course. One class. One workshop. One time. At the eLearning Guild Academy, I work with…
  • Community Manager Appreciation Day

    Janet
    27 Jan 2014 | 9:44 am
    Started by Jeremiah Owyang in 2010, today is Community Manager Appreciation Day - a day to say thanks! I’ve been a “part-time” community manager for the past six months supporting the Bloomfire communities that supplement Guild Academy live online courses. I was reflecting on the role of community manager and ran across this slide presentation from The Community Roundtable on ‘the dark side of community management.’ According to the eBook, a result of discussion among members, the biggest challenges community managers face: Lack of or limited resources Lack of…
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    360i Digital Agency Blog

  • What’s Buzzing: Hyperlapse, Social Media Analytics & More

    360i
    29 Aug 2014 | 1:47 pm
    This week we received an invitation from Apple for a special event (Sept. 9), which many in the industry believe will be when we get a first official look at the next iPhone. Also in the news, Twitter and Pinterest focus on providing better analytics to users, and Instagram releases a new app that easily allows users to create their own hyperloops. Read on for more updates from this week. Instagram Introduces Time Lapse Video Feature: Hyperlapse As of this week, users on Instagram will now have the option to capture high-quality time lapse videos. The new app, which opens straight to the…
  • Influencer Spotlight: Catching Up with Ian Padgham

    Alden Millar
    26 Aug 2014 | 12:19 pm
    You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who has established himself as a leading content creator on Vine. His clever stop motion animations push the creative boundaries on the platform, and have landed him numerous features on top publications. Beyond creating and sharing his own art, Ian has collaborated with a number of…
  • Snapchat Advertising: Will Brands Pay to Play?

    Emily Risher
    26 Aug 2014 | 11:46 am
    Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, aged 13 to 17, send more than 700 million snaps a day, and check their account an average of 14 times per day. Millennials are a key demographic on the minds of many marketers, and Snapchat is the largest growing platform for this demographic. In…
  • 5 Steps to Developing a Solid Social Media Strategy

    Nazli Ozerdem
    25 Aug 2014 | 12:05 pm
    For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy at 360i, recently led a Mediabistro Bootcamp Webinar on how to plan social marketing in the context of your overall brand strategy. Orli advises marketers to take the following steps in order to plan for success: Identify and understand your target…
  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
 
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    The Next Web » Social Media

  • A musician’s guide to using Twitter effectively

    Tyler Hayes
    30 Aug 2014 | 6:00 am
    Even if people aren’t paying for music, they still like to talk about it. Music is one of the most popular topics of conversation on Twitter, which is why every musician and band should be tapping into it if they haven’t already. In fact, 50 percent of people on the social service follows at least one artist. The most common, and obvious, use for Twitter is for bands to keep their fans updated on what’s going on. Switchfoot, for example, uses it to let fans know if there’ll be an acoustic set after the show offsite. “We’re always looking for ways to... This story continues at…
  • Facebook now lets Pages create News Feed ads to promote Events on desktop and mobile

    Emil Protalinski
    28 Aug 2014 | 10:16 am
    Facebook today announced a new ad format for Pages looking to promote their Events on the social network. Previously ads were only shown in the right-hand column on desktop, but now brands can create ads for the desktop and mobile News Feed. Called Event response ads, this new offering is accessible in both the Ad Create tool and Power Editor. Also, unlike most of Facebook’s advertising rollouts, this one is available immediately to all Page owners around the world. Here’s an example of the new event ad: As part of the new ad rollout, Facebook is also now letting Event... This story…
  • A step-by-step guide to hosting or joining a Twitter chat

    Nicole Miller
    25 Aug 2014 | 2:17 pm
    This post originally appeared on the Buffer blog. A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further. It’s amazing how much there is to know, both for the chat host and the chat…
  • Facebook cleans up News Feed by reducing click-bait headlines, links shared in captions and status updates

    Emil Protalinski
    25 Aug 2014 | 10:11 am
    Facebook today announced further plans to clean up the News Feed by reducing stories with click-bait headlines as well as stories that have links shared in the captions of photos or within status updates. The move comes just four months after the social network reduced Like-baiting posts, repeated content, and spammy links. First up, “click-baiting” refers to posting links with a headline that piques your curiosity without actually telling you much information. In other words, you click to see more, and you aren’t told enough about what to expect. Facebook explains why it’s finally…
  • Music in the midnight sun: Behind Norway’s edge in online music

    Lauren Maffeo
    24 Aug 2014 | 10:15 am
    If Capsule.fm has its way, Siri and Samantha will be replaced by Miranda. The first two AI assistants are ubiquitous to Apple users and audiences of the film “Her.” But Capsule.fm co-founder Danielle Reid hopes that Miranda and her co-star, Carl, will pivot the streaming music space. Earlier this year, the German startup launched its new iOS app, The Early Edition (an Android app is in the works). The Early Edition offers more than music suggestions: it creates unique audio narratives from users’ online content. These users listen to headlines from their favorite news sources, their…
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    CompuKol Connection » Blog

  • Identifying Your Topics for Content Curation

    Carolyn Cohn
    27 Aug 2014 | 5:00 pm
    When it comes to content curation, choosing topics can be a different experience than when you are faced with the challenge of choosing topics for your original posts. You may argue that content curation is not as difficult to produce as original content; however, you still need to identify the topics that will work for you and for your target audience. What is content curation? If you are curating content, it means that you obtain, organize, and share content that is within a particular niche and you present it in such a way that you give it your own spin. The main objective is that the…
  • Getting Your LinkedIn Connections to Trust You

    Michael Cohn
    25 Aug 2014 | 2:00 am
    It is an established fact that LinkedIn is one of the most outstanding social media channels for professionals. It is powerful and effective and you will more than get out of it whatever you put into it. However, it is one thing to have a rich, amazing LinkedIn network but it is another thing to get all of your LinkedIn connections to trust you. How you build a solid LinkedIn reputation There are few elements that contribute to your reputation on LinkedIn as well as your social media reputation in general. They are your brand and your LinkedIn profile, the members of your LinkedIn community…
  • Applying Social Networking to Your Business

    Michael Cohn
    21 Aug 2014 | 2:00 am
    When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for business?  In fact, that was originally how social networking began.  If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage. Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business…
  • Social Media’s Influence on Your Content Marketing Strategy

    Carolyn Cohn
    18 Aug 2014 | 2:00 am
    Content marketing is hot and it is definitely something that you need to be concerned with right now. That is, if you have any hope of making your business a raging success. With that in mind, you need to establish where social media fits into your content marketing strategy. The influence of social media on your content marketing strategy There are a few elements that contribute to the role that social media plays in your content marketing strategy, which will really bring your business to the next level. They are: The top social media channels should be taken seriously: It is very…
  • Understanding Branding Importance in Marketing Your Business

    Michael Cohn
    14 Aug 2014 | 2:00 am
    This entry is part 1 of 1 in the series The Role of Branding in Your Marketing Strategy   You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly. Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone– it’s a hard-core recognition factor. Branding is more about following rules…
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    Pushing Social

  • Fired Up Friday – From Struggle Comes Success

    Marie Williams
    29 Aug 2014 | 9:09 am
    Today’s video features the inspirational story of a man named Josef Azam. Five years ago, he was loading luggage at an airport. Today, he’s the CEO of a multi-million dollar company. To date, he’s generated over $250 million dollars in sales for his clients. In this video, he talks about what it was like to grow up poor in a neighborhood where others had everything. Unlike his peers, his parents weren’t able to pay for his education. He worked three jobs to put himself through school and get his degree. Stories like Josef’s are proof that anything is possible.
  • The Secret Sauce for “Great” Blog Posts

    Stan Smith
    27 Aug 2014 | 5:00 am
    Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity.  Their stuff is addicting. I remember feeling this way about “The One Minute Manager.”  I spent every moment thinking about our reading that book. The author was in my head and speaking my language. I’ve been changing that elusive quality, the secret sauce, ever since. There has been a mini-renaissance in writing lately largely spurred on by the current fascination with content marketing.  Writing is, once-again, a big deal…
  • An Elegant Way To Keep Track of Your Blog Ideas

    Stan Smith
    26 Aug 2014 | 6:00 am
    Tell me something… Do you struggle with publishing a weekly blog post? How about recording new blog post ideas that pop into your mind throughout the day? Yes on both counts for me. I know that I must write a post but my weekly blog post often slips to the bottom of my To Do list. Since my To Do list is tucked away on Evernote and Trello, its easy to forget that I need to write a post.  Basically, out of sight out of mind is my achilles heel. Thankfully, I’m never at a loss for blog post ideas.  My problem is that it takes too long to open up a program, record the idea, and get back on…
  • Fired Up Friday – Fear is a Choice

    Stan Smith
    22 Aug 2014 | 3:14 pm
    I’ve heard profound book ideas that died without a word written. I’ve watched incredible business ideas die without a single product or service created. I kid you not, I’ve built blogs for people who let them rot without creating a single blog post. Why? I believe many people, maybe you, confuse fear with danger. Like Will Smith’s character said in After Earth, Fear is a product of your thoughts.  It is imagined. The fear that your podcast will not attract listeners is literally a figment of your imagination. The fear of readers rejecting your blog posts?  Not real.
  • Announcing the Ultimate Blog Jumpstart Kit Giveaway

    Stan Smith
    20 Aug 2014 | 6:00 am
    I just had a great conversation with a Pushing Social reader about their blog.  In 30 minutes we zeroed in on some easy changes that would immediately put her blog on the right path. I had such a good time on the call that I asked myself “How can I help more readers with their blog?” How about a giveaway?  A giveaway that offered some serious value for two winners? A couple of hours later – The Blog Jumpstart Kit Giveaway was born. Here’s what I have for you. A Free Autographed Copy of Born to Blog I’ll mail the physical book or purchase a copy for you via…
 
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    33 Charts

  • App Crowdsources Assistance for Arrest Victims

    DrV
    24 Aug 2014 | 11:23 am
    If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get an alert the same time as local emergency responders.   It also shows the location of the closest automatic defibrillator (if there is one nearby) as well as a reminder about how to do CPR, just in case the user has an adrenaline-induced brain-freeze. This…
  • Social Health’s Sewer of Self-Interest

    DrV
    22 Aug 2014 | 2:47 am
    There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the conversation on conversation.  Marketers love to cheer. Moving beyond cheerleading But what marketers want and do may be entirely different from what healthcare professionals might and should do.  It’s not that we can’t promote, but maybe we have…
  • Twitter’s New Paternalism

    DrV
    21 Aug 2014 | 9:37 am
    Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it this way: Surfacing the kinds of great conversations that pop up in peoples’ timelines from time to time, making sure that for those users who follow hundreds of accounts, they don’t miss the very, very best pieces of those streams as they flow by, and…
  • Print Media as a Cure for Hemorrhoids

    DrV
    19 Aug 2014 | 8:59 am
      Fascinating case report of a readers whose hemorrhoids were cured with the discontinuation of the print edition of The Economist. Note that this is an N of 1.  The manipulation of print media has not been proven in any double-blinded study to impact outcomes with rectal varices. I’m wondering what we could do for short gut in kids. Via The Economist.  h/t to Tom Standage for pulling this into my feed.
  • The Rise of Medicine’s Creative Class

    DrV
    19 Aug 2014 | 6:39 am
    Are we witnessing the rise of a creative class in medicine? The creative class in medicine may be seen as a key driving force for change in a post-analog era.  They are the disruptors willing to poke the box.  The reason that this emerging segment of health care providers is so remarkable is that medicine typically punishes creativity.  In medicine, makers make at significant professional risk. The creative class in medicine is facilitated by the democratized tools for writing, recording, photographing, making and publishing.  Anyone with an internet connection and a good idea can have a…
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    Social-Media

  • Relationship Advice…For Your Small Business

    Natalie MacNeil
    28 Aug 2014 | 10:51 am
    This blog post is being brought to you by Visa Small Business. Relationships are the most important part of building a business. I would argue that relationships are even more important than revenue because strong relationships and strong performance go hand in hand. Now before I start preaching on relationships in business, I will insert a disclaimer: I’m not perfect! I’ve had my share of relationships that have gone sour, and to say I’ve learned a lot along the way would be a huge understatement. Contrary to what many people believe (even the many acquaintances I know), I…
  • TDA Group Content Happy Hour: 4 tips for focusing on impact

    Paul Gustafson
    22 Aug 2014 | 10:12 am
    Is your content reaching the right audiences to have a significant impact on sales? This week’s digest explores four recent news stories about reviewing and improving your content strategy. Find out why your competitors are probably using content audits to size up your business. See why content is the common driver for paid, unpaid, and earned media—and get tips on using content strategy to boost SEO. Plus, find a primer on content and first impressions. What Competitors Are Using to Track Your Every Move By Emmanuel Trenche at Business 2 Community Have you conducted a content audit of…
  • Finding Your Purpose: A White Hot Interview With Danielle LaPorte

    Natalie MacNeil
    21 Aug 2014 | 7:30 am
    A note from Natalie:  so we’re bringing back some of our greatest hits for you to experience for the first time or enjoy again… Summer’s always a great time for catching up on reruns! We’ll be back in the fall with some amazing new episodes for you. Today I’m serving up one of my all-time-favorite interviews with Danielle LaPorte, creator of , author of the bestseller, , and co-creator of . Even though this interview took place in 2012 there is sooo much wisdom just jam-packed in here on finding your purpose and becoming who you are meant to be that I know…
  • TDA Group Content Happy Hour: Mapping messaging magnetism

    Paul Gustafson
    15 Aug 2014 | 2:12 pm
    Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions of how content bolsters branding, and find benefits from negative online reviews. Plus, learn to navigate in a world where many folks never unplug from technology. 61% of Consumers Prefer Companies With Custom Online Content By Kyli Singh at Mashable Does content marketing drive higher…
  • List Building Or Launching, Which Comes First?

    Natalie MacNeil
    15 Aug 2014 | 9:46 am
    As an eCourse expert there’s a question I am asked a lot: Should you focus on list building — creating a large tribe — before launching a product? Or, can you launch a new product online successfully with just a small list? There’s a rule in the online marketing world, that you should have at least 1,000 subscribers before launching a product. And frankly it makes me really angry. Guess what? I launched my first ever eCourse to a list of just 140 people!   But let’s back up a little bit, because before I launched a course, I had to launch a business. I…
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    Web Ink Now

  • SlideShare: The New Rules of Selling

    David Meerman Scott
    27 Aug 2014 | 4:17 am
    Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have my email address, it doesn’t mean you should email me your sales message. Just because you have my phone number, it doesn’t mean you should call me with your sales pitch. Just because we’re connected on LinkedIn, it doesn’t mean you can add me to your distribution list. Just because I follow you on Twitter, it doesn’t mean you can try to sell me…
  • Sales is broken

    David Meerman Scott
    25 Aug 2014 | 8:17 am
    Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be the rise of Inbound Sales. Early in my career, I worked as a sales representative at a Wall Street economic consultancy. Back then the salesperson had the information and therefore the power in the relationship. If the buyers wanted information about how the product worked, they needed to come to me. If they wanted to negotiate a discount, they had to come through me. If they wanted to…
  • The New Rules of Sales and Service - my new book - releasing soon!

    David Meerman Scott
    21 Aug 2014 | 11:38 am
    I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship. The New Rules of Sales and Service is about how the buying process has radically changed and how people who understand that change can grow business now. Buyers are now in possession of unlimited information so online content is quickly becoming the dominant driver for commerce. Unfortunately most organizations are still…
  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
 
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    One Trouser

  • Chandler AZ Appliance Repair Ideas Anybody Can Use

    admin
    30 Aug 2014 | 5:00 pm
    When searching for the best http://appliancerepair-pros.com/appliance-repair-chandler company for service, you wish to discover a business that works on all significant home appliances, and has all brands and parts in stock. You do not want to need to wait 2 weeks or longer for parts to arrive for your washer; for that reason, employing a business that certains to have most bulks in stock, is something that ought to be done. Not only will the repair works get done in a timely fashion, however you will also have your home appliances working, and will not have to wait too long, for them to…
  • Beaverton OR Appliance Repair Pointers

    admin
    28 Aug 2014 | 5:00 pm
    In order to employ the very best local companies for Appliance Repair Pros: Beaverton services, you need to make the effort to truly find out about regional techs. Making use of online resources, using the BBB website, and other business rating websites, are a great easy to start the search. Not just will these websites offer you information about the business that exactly what they do, but also consumer evaluations online too. This permits you to make an educated decision when you wish to employ the best and when you do not wish to pay too much for the work that they are going to finish for…
  • Appliance Repair in Anaheim CA

    admin
    26 Aug 2014 | 5:00 pm
    In addition to a service warranty you need to search for an http://appliancerepair-pros.com/appliance-repair-anaheim business that has the ability to accomplish your repairs rapidly. There are some companies you can hire that wind up taking a great deal of time prior to they accomplish your services which will certainly lead you to sustaining great losses. Those business that work on a lot of major brand names will likely have the experience to address your needs. Narrowing yourself to only one appliance repair in Anaheim professional will limit your scope of options. It is suggested that you…
  • Study Chesapeake Appliance Repair In This Commentary

    admin
    23 Aug 2014 | 5:00 pm
    If possible you ought to compare the rates of appliance repair services from various business prior to you pick one. This is because when comparing the rates of the services in different business it will certainly be very easy for you to conserve money. A lot of companies credit go to your house, however will then roll that initial charge into the general price. Ensure that the appliance repair in Chesapeake company you are preparing to work with is provided in all major business directories, such as yellowpages.com, google maps, yahoo local and superpages.com. Be conscious that those well…
  • Find Out About Henderson Appliance Repair In This Post

    admin
    21 Aug 2014 | 5:00 pm
    Hiring a licensed Appliance Repair Henderson tech is of utmost significance when having actually any work done on your home appliances. Particularly with the major appliances in the home, you want to know that individuals who are working on them, truly do have the experience and know-how to do the work that you hire them to do. When you call a few business, you will not just find out about the work they do, however likewise if they are accredited. If a company or tech isn’t licensed, it is best for you to avoid them and the services that they do offer. When you select a regional…
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    We Are Social

  • #SummerSOS: F&F solves style dilemmas

    Katie Moore
    2 Sep 2014 | 8:07 am
    Yes, we know what you’re thinking: women’s wardrobes are filled to the brim with gorgeous clothes, so why would they ever have any style dilemmas – right? Wrong! During the summer months every day can potentially pose a styling dilemma to the fashion-savvy community, with users actively seeking fashion advice, tips and asking the one big question – “what do I wear…?” This year, we worked with fast-fashion retailer F&F to tap into this natural audience behaviour to try and solve the nation’s summer style dilemmas, live, during a one-day Twitter takeover. F&F…
  • We Are Social’s Monday Mashup #226

    Nick Mulligan
    1 Sep 2014 | 8:43 am
    Facebook’s new ad unit is the event of the week We hope you’re ready for a new Facebook ad unit. That’s right, event ads are no longer confined to the right hand bar on desktop – you can now see them in the News Feed and on mobile. They’re set to look similar to event invitations from a friend, and can be used not just for events but also time related promotions – for example, a discounted brunch invite. As if that wasn’t enough, there’s a set of insights showing how many people have seen an event. We’re spoilt. Here’s how the ads…
  • The 6Cs of Global Social Media

    Simon Kemp
    28 Aug 2014 | 8:01 am
    More than 2 billion people around the world used social media in the past 30 days, and these numbers are still growing at an impressive rate: This connected, vocal audience presents huge opportunities that marketers won’t want to miss, but social success requires a different approach in different countries and cultures around the world. So how can marketers get global social ‘right’? The answer lies in the 6Cs of Social. 1. Conversation There are hundreds of different social networks around the world, all built around different needs, interests, and technological functions. All these…
  • Wimbledon: the world’s most social Major

    Andreas Plastiras
    27 Aug 2014 | 8:01 am
    Marketing recently published this article by me about how Wimbledon has surpassed the US Open in social. They’ve been kind enough to let us reproduce it in full below: The final Tennis Grand Slam of the year, the US Open, kicks off this week. Thousands of fans will enter Flushing Meadows each day eager to see the world’s best players at the top of their game. The US Open 2013 saw a huge 713k fans attending – compare this to Wimbledon, which has a smaller capacity than its American counterpart, with 491k passing through the gates this year. People enjoy communicating on social media…
  • We Are Social’s Tuesday Tweakup #20

    Hannah Jones
    26 Aug 2014 | 10:39 am
    Chat Apps Continue to Grow Yesterday, WhatsApp’s CEO Jan Koum tweeted that the service now had an impressive 600,000,000 monthly active users and is continuing to grow at an astounding pace – gaining more than 9 new users every second. Other chat apps such as WeChat, LINE, Kakaotalk, Tango and Viber also appear to be increasing monthly active users. For more information, you can read our blog post on the subject. Facebook Cracks Down on “Click-Baiting” Facebook is cracking down on “click-baiting” headlines. They’re the headlines that encourage…
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    Communicator

  • Road to a Digital Nation starts with building toilets

    jvbakshi
    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    jvbakshi
    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    jvbakshi
    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
  • Whose content is it anyway?

    jvbakshi
    21 Oct 2013 | 1:21 am
    for representation only. courtesy: http://www.tppwholesale.com.au/blog/wp-content/uploads/2013/05/copyright.-300×225.jpg Last week, I participated in a twitter poll on A-listers. The question put forth by @anaggh, a social media influencer in India, was ‘who according to you is an A lister on twitter?” and I answered A lister= people with visibility in topic sharing messages which create above average engagement. http://j.mp/1fWbWx8 Earlier, in the week, a fellow journalist-turned-entrepreneur called to ask, how does content syndication work on mobile apps. Specifically, can the…
  • Is the News Room dying?

    jvbakshi
    30 Sep 2013 | 10:50 pm
    The Me Generation news room- for representation purpose only I didn’t blog a year back when Instagram, was valued at One BILLION dollars and acquired by Facebook, about the same time when Kodak filed for bankruptcy. I thought enough has been written already about how Instagram, which allows people to share pictures, as opposed to Kodak which allowed people to store memories in an album, has a wider appeal in a generation which seeks identity in a stream of digital consciousness, with ‘likes’ holding higher value than the memories the camera captures. I also thought that 18…
 
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    tcapushnpull.com

  • Plagiarism and Social Media

    Sarah Irish
    22 Aug 2014 | 12:53 pm
    We live in a world powered by instant gratification – especially in regards to content and social media. The problem with our growing need to be informed is the quality of content. The internet is a melting pot of ideas – if you can think of it, you can find it online. This is a great resource but when it comes to plagiarism, the lines can be a bit blurry. A few weeks ago, Buzzfeed editor Benny Johnson was fired for plagiarism. This got me thinking about how easy it is to repost, or reuse content that is not technically yours to use. It is hard to distinguish the difference between social…
  • Pinterest Adds Messaging Feature

    Sarah Irish
    15 Aug 2014 | 7:09 am
    Planning weddings, cataloging cute puppies and mapping out elaborate vacations just got a whole lot easier. Last week, Pinterest unveiled a new messaging system that is about to change the way we pin.Early last year, Pinterest released their “Send A Pin” function that allows users to send a pin directly to an individual person. This has been an incredibly successful addition to their platform, and they estimate 2 millions pins are sent daily.  Now, with the new messaging function, you can send pins to someone or a group of someones and actually have a conversation about it.  This…
  • Utilizing Snapchat for Marketing

    The Cyphers Agency
    6 Aug 2014 | 9:19 am
    Taco Bell’s Crunchy Burrito SnapchatFrom Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media market. With an estimated value of $800,00 and between 250 and 300 million snaps being sent everyday, it doesn’t look like they are going to lose momentum any time soon. Snapchat has a hold over teens and young adults that is unparalleled, and marketing and advertising gurus are starting to notice.Companies have had success in marketing with Snapchat because it allows for a personal and direct picture message to be delivered to the…
  • 3 Tips For Better Blog Writing

    Sarah Irish
    30 Jul 2014 | 10:44 am
    Blog writing is about harnessing method and creativity to fully engage your reader. We now understand that blogs are great tools that can help your brand to: Increase traffic to your site Increase your search ranking &Engage your consumersBut, the trouble with blogs is finding that delicate balance between producing engaging and interesting content, and optimizing your SEO at the same time. Here are 3 steps to take the next time you go to write a blog.1. Grab Their attention: You only have 3-4 sentences to captivate your audience enough to convince them to continue reading your post.
  • Who’s Idea is it Anyway: Announcing Kindle Unlimited

    Sarah Irish
    18 Jul 2014 | 12:40 pm
    This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups and then turn around and pilfer those brilliant ideas. I find myself torn between being someone who works in the creative industry, and a consumer. I value a great idea, but I also (maybe selfishly) love a good consumer experience.Today, Amazon announced the launch of their new program called Kindle Unlimited. It’s exactly as it sounds, for $9.99 you get unlimited books, much like Hulu or Netflix! Sounds amazing, right? Well, that’s because it is. So…
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    Social Media Network - Marketing

  • Social Media Is Important

    23 Aug 2014 | 2:52 am
    Social Media is Important because:It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional mediaIt’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with themIt’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are…
  • How To Analyse And Measure / The ROI Metrics For Social Media

    15 Aug 2014 | 8:59 am
    Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. This is to be done at the very beginning. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from…
  • Social Media As Customer Service

    18 Jul 2014 | 8:43 am
    Do you think that your Social Media Page could work well in attending to customer complains and requests? Perhaps now is the time to start to look at Social Media in many ways. Your customer could have connected with your Page for many reasons. For instance they could have connected so that they get privileges in terms of discounts, or to be the first to know on new arrivals or new launches. They could join your Page to perhaps know and connect with similar minded people in case of professional interest or causes and social issues. And so on.What about this situation: They may also join…
  • Are You For Or Against: 'Right to be Forgotten' - Social Media

    11 Jul 2014 | 8:24 am
    Are you for or against: 'Right to be Forgotten'  We know once you Post on the Internet, your matter stays; even if the 'delete' button is pressed. 'Right to be Forgotten' is the latest debate that is taking its rounds in Social Media. The right to be forgotten is a concept that has been discussed and put into practice in the European Union (EU) (most notably France) and Argentina in recent years. The concept stems from the desire of an individual to ‘determine the development of his / her life in an autonomous way, without being perpetually or periodically stigmatized as a…
  • 3 Points To Remember When You Are Looking At Social Media

    4 Jul 2014 | 9:04 am
    You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery.Strategy is all about what is to be done and what is not to be done. Here goes the basics:Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity…
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    FutureComms

  • Have We Really Learned Absolutely Nothing From Kenneth Cole?

    Paul Sutton
    14 Aug 2014 | 12:30 am
    Robin Williams’ death on Tuesday came as a massive shock. The circumstances of his passing jars hugely with the cheerful, silly and hilarious character we knew and loved from the big screen, from television interviews and from the days when he did stand up comedy. His 1986 ‘Live at the Met’ performance, which I discovered in my mid teens, remains one of the most brilliant pieces of live comedy I’ve ever seen. His suicide is deeply saddening. I touched very briefly on my own struggle with depression in a very recent post, and so, for me personally, Mr Williams’ death is particularly…
  • A Lesson in Storytelling. From Pink Floyd.

    Paul Sutton
    14 Jul 2014 | 3:31 am
    About ten years ago I was diagnosed with clinical depression. How I came to be diagnosed is another story for another time, but suffice to say it was a pretty dark time in my life and, as so many who suffer from depression do, I sunk into myself. I sought out solitude and drew a veil over the outside world so that I could carry out my day-to-day life, uphold relationships and build a career without anyone realising anything was wrong with me. It didn’t really work. Inside me there was a vacuum. Around the same time as this, I listened to The Wall by Pink Floyd for the first time. It spoke…
  • When Blogger Outreach Gets Weird. Really Weird.

    Paul Sutton
    26 Jun 2014 | 12:50 am
    Like most bloggers, I get approached pretty much daily from people interested in having their content featured on my blog. Sometimes the approaches are short and pleasant, with a few details of the potential guest blogger and maybe a couple of ideas for posts. It’s obvious they’re genuinely looking for somewhere for their writing to be featured, either to boost their personal profile or to promote their own blog. Those I don’t mind so much (although, just for the record, I very rarely feature guest posts from people I haven’t invited). But sometimes the approaches are…
  • The Future of Communications: Women?

    Paul Sutton
    19 Jun 2014 | 9:01 am
    It pains me a little to write this. I’m a bloke who works in an office with three other men and over 20 women. It’s not unusual in the PR industry for guys to be outnumbered five to one. Nor is it an issue. I may have, in the past, been known to post the odd tongue-in-cheek #workingwithwomen sarcastic tweet. I may find the high-pitched and emotionally-charged environment when something exciting happens a little overwhelming at times. And the topics of conversation I’m exposed to…oh, the topics of conversation! But, for the most part, I like working with the laydeez. Yesterday…
  • Video: The Future of Communications

    Paul Sutton
    29 May 2014 | 1:37 am
    Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk. Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you…
 
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    Pam Marketing Nut

  • Hope is Not a Strategy to Monetize Your Passions

    Pam Moore
    1 Sep 2014 | 1:27 pm
        Many business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter. We desire to make a difference in someone else’s life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together. We search for the dream job. We search for the dream products and services that can deliver happiness. We go on vacations that promise…
  • Mobile Marketing: 5 Top Tools to Optimize Conversions and ROI

    Pam Moore
    29 Aug 2014 | 6:18 am
    You have approximately 10 seconds to inspire, engage and keep visitors to your website or blog. If they are on a mobile device this can be even harder. Success in online marketing does not come from all of the visitors who “almost” became loyal brand evangelists or customers. Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site. If a site is slow loading or has forms that don’t work via mobile device the chance of that visitor ever taking the next step to engage in a relationship of any kind with the…
  • Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!

    Pam Moore
    28 Aug 2014 | 11:09 am
      Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start. Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time.  Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! You can’t just throw the words “get mobile” onto a marketing plan and expect real business results. Developing a mobile marketing strategy and…
  • Mobile Marketing: Stop Ignoring the Modern, Connected Customer!

    Pam Moore
    27 Aug 2014 | 1:03 pm
    Who is the modern, connected, social, savvy connected customer of today? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time. Did you know IDC predicts there will be 1.3 billion mobile workers by 2015? Or that 40% of shoppers consult three or more channels before making a purchase decision. This is happening often times while they are shopping even at physical retail locations. 57% consumers will not recommend companies with poor mobile sites. This is important since 77% of consumers are likely to buy a product via recommendation and…
  • Social Media Etiquette: 40 Tips to Not be a Twit on Twitter

    Pam Moore
    25 Aug 2014 | 11:35 pm
    What is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither?  Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world. Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible? In this episode of the Social Zoom…
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    Jessica Malnik

  • 15 Tweets You May Have Seen If Twitter Was Around In The 1990s

    Jessica Malnik
    20 Aug 2014 | 10:28 pm
    For those who don’t know, I have a bit of a 90s nostalgia theme going on in this blog, with posts like this and this. I also may be slightly addicted to Twitter. I wanted to have a little fun with a new 90s inspired post. This time, it’s about 15 tweets you may have seen if Twitter was around in the 1990s. 1. Oh man! I just forded the river. Both of my friends died of dysentery. #OregonTrail 2. Gas prices just hit $1.59 a gallon. #ImGoingToGoBroke 3. I wonder how much my beanie baby collection will be worth in 20 years. #GoingToBeAMillionaire 4. NSYNC or BackstreetBoys? Pick one.
  • What Does It Really Mean To “Surprise And Delight” A Client?

    Jessica Malnik
    31 Jul 2014 | 3:02 am
    There’s a good chance you have seen this video from TD Bank floating around the Interwebz over the last week. They essentially rigged an “ATM” for a short period time to say, “Thanks!” and dispense meaningful gifts to some of their loyal customers. On the surface, this seems really awesome. A big brand- a bank nonetheless- going out of their way to give back and show that they care about their customers. This isn’t something terribly new or innovative. Coke has been doing similar things with their Happiness Machines. And, many other brands have produced…
  • Is Customer Service Becoming The New Marketing?

    Jessica Malnik
    16 Jul 2014 | 10:26 pm
    What’s the best customer service experience that you have ever had?  I want you to take a couple of minutes and think about all the recent and/or not-so-recent customer service experiences you have had. Many of them are probably pretty “meh.” Nothing great, nothing outrageously terrible. But, what was that stand-out customer experience? What made that experience so outstanding? Level of service provided? The awesome person helping you, after the sale care, etc? Now, think about the worst experience you have had. I’m willing to guess it was probably a whole lot easier…
  • 6 Tips from ForumCon for Building Addicting Online Communities That Scale

    Jessica Malnik
    22 Jun 2014 | 2:59 am
    I just got back from ForumCon yesterday, and I’m now crazy inspired after a couple of days of general community management awesomeness. This conference was a perfect blend of of high-level strategy and real-time tactics. This was anchored by top-notch speakers, like Jeff Atwood, Richard Millington, David Spinks, Justin Isaf, and many more. ***Major kudos to Lucy Bartlett, of Viglink, for organizing such a kickass conference.  (*Hint, hint, Viglink, please give Lucy a raise!)***  While it would be nearly impossible to sum up everything from this conference into one concise blog post,…
  • Reddit for Bloggers: A Step By Step Guide For How To Use Reddit To Supercharge Your Blog

    Jessica Malnik
    16 Jun 2014 | 11:16 pm
    When most people think about growing or getting traffic to your blog, podcast or even just a basic website, you probably think of the usual suspects: Facebook, Twitter, Pinterest and/or if you are lucky enough to have a large one- your email list. The reality is the traditional social media channels – especially Facebook and Twitter- tend to perform badly for driving loads and loads of traffic to your new blog post, unless you are writing about cat videos, the latest meme, or Buzzfeed Quizzes. (Seriously, these need to end. I mean have you seen this quiz. And, this one. And oh this…
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    Smedio - Business Ideas Worth Sharing

  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
  • How to Make Your Company Culture a Social Media Marketing Tool

    Douglas Idugboe
    25 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures. Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity…
  • How To Develop a Startup Mindset for your Business

    Douglas Idugboe
    5 Aug 2014 | 12:04 pm
    Share on FacebookShare on TwitterE-mail Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not accepting the status quo. Established businesses and the people who run them have a lot to gain by developing a startup mentality. Experts Agree on the Benefits Experts like Michael Hayman say…
  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
 
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    ReelSEO Video Marketing

  • YouTube Queues Videos to Chromecast So You Don’t Have To

    Carla Marshall
    2 Sep 2014 | 9:34 am
    YouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device.
  • YouTube’s Fan Funding Donation Feature Now Live in U.S.

    Carla Marshall
    2 Sep 2014 | 7:40 am
    There are various ways that creators can make money from YouTube, and if you have a substantial subscriber base, generate hundreds of thousands of views, or have cornered the market in niche content then making revenue from these sources is entirely possible. However, for the majority of creators who fall just below that revenue-generating potential, the site has rolled another feature that could help. Fan Funding is live for a few creators in the U.S., Japan, Mexico and Australia and if it goes well then it will be rolled out for all.
  • The Top 20 Most Shared Online Video Ads For August 2014

    Contributor
    1 Sep 2014 | 9:11 am
    Anyone with a Facebook account and a pulse is already fully familiar with the Ice Bucket Challenge, a social media phenomenon created to raise awareness of ALS. But last month it wasn’t just well-meaning celebrities and civilians who took the metaphorical plunge, advertisers like Old Spice also got in on the act. However, one brand’s ice bucket video stands high and dry above them all - The Simpsons.
  • Back to School Trends on YouTube are a Lesson in Holiday Marketing

    Greg Jarboe
    1 Sep 2014 | 8:34 am
    The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
  • How to Smash the Corporate Barriers That Kill Video Marketing Success

    Carla Marshall
    29 Aug 2014 | 1:28 pm
    It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.
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    Social4Business

  • Share those Images on Twitter too!

    Kathy Colaicovo
    2 Sep 2014 | 1:00 am
    Images are becoming one of the most shared content online and, for many, the most read. They are more interesting and, some will argue, faster to read them but also the idea resonates more because it has come in the form of a picture. For this reason, many businesses are turning to images more and […] The post Share those Images on Twitter too! appeared first on Social4Business. Related posts: Why Add Images to Your Blog? New Changes to Twitter on the Way What’s Trending Online?
  • How to Use Hootsuite Lists for Twitter Networking

    Kathy Colaicovo
    21 Aug 2014 | 1:00 am
    Creating Hootsuite Lists from keywords for business networking on Twitter. If you have been reading my blog, or are connected with me on Twitter, then you know I am always telling people – you need to take part in social media – people want to talk with you, this is the first step in getting […] The post How to Use Hootsuite Lists for Twitter Networking appeared first on Social4Business. Related posts: How to use Twitter Lists in Hootsuite Twitter Lists vs. Twitter Search Twitter adds a new Follow Button
  • Optimize your Facebook Business Page

    Kathy Colaicovo
    14 Aug 2014 | 1:00 am
    You cannot boost your online visibility with blank spaces! Here is how to optimize your Facebook Business Page, so people can find you online. Some days I feel like yelling to people – “Stop Wasting Space on Facebook!” This past week I have been doing some research as I started creating a new Facebook Page. […] The post Optimize your Facebook Business Page appeared first on Social4Business. Related posts: Facebook Redesign for Business Pages What is the 1st thing to do when starting a Facebook Business Page? Why Creative Facebook Page Names don’t always Work
  • Planning your Social Media Content is Key to Success

    Kathy Colaicovo
    7 Aug 2014 | 1:00 am
    You notice how I mention a lot that you need to plan out your marketing and online content. I really believe this is the key to saving time AND seeing results. When you go about your email and social media marketing in a haphazard, off-the-cuff way all the time, not much will be very strategic. […] The post Planning your Social Media Content is Key to Success appeared first on Social4Business. Related posts: Planning your Social Media Content Learn how to Plan your Social Media Content How to Post Social Media Updates using Hootsuite
  • How to keep your Birthday Private on Facebook?

    Kathy Colaicovo
    4 Aug 2014 | 11:28 pm
    Facebook needs to know your birthday, but what if you don’t want your online friends to? “John” recently emailed me because he no longer wanted people on Facebook to know his birthday.  I know, many of you are thinking – but it’s so cool to get all those birthday wishes… yet not everyone likes that. […] The post How to keep your Birthday Private on Facebook? appeared first on Social4Business. Related posts: Use Facebook’s Birthday Reminders to make people think of you Facebook Changes – Page View Use your Business Identity on Facebook
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    Prepare 1

  • 7 Local SEO Strategies for Business

    Blair Evan Ball
    27 Aug 2014 | 4:25 am
    Do you know much about local SEO? Did you realize 93% of people search the internet mostly  on mobile for local business products and services? Are you showing up in search on page 1? Would you like higher search rankings? Local SEO is now more important than ever, especially if you are a storefront business. The first phase of any SEO is having your website optimized for search. Is yours? GOOGLE MY BUSINESS Google has just launched a “new” product – Google My Business.  While there is a new name and some new functions, what has actually happened is that Google has taken several…
  • 16 Tips for Creating Better Content

    Blair Evan Ball
    22 Aug 2014 | 8:44 am
    Do you struggle with content? Do you know where to get compelling content? Is your content worthy of sharing? We’ve all been there — you hit publish on a blog post, status update on Facebook, tweet this on twitter and expect the social shares, page views, retweets and agreeable comments to start rolling in. But sometimes you get pure silence. Why? There’s a lot of content published, and we must admit it’s a bit noisy at times. Using social media and content to market your business isn’t a new concept, so just doing the bare minimum won’t cut it. Today it takes…
  • Facebook Ads Falling Short for Small Business

    Blair Evan Ball
    19 Aug 2014 | 4:05 am
    Do you advertise on Facebook? Have you considered advertising on Facebook? Do you think advertising on Facebook is giving businesses the results they seek? As Facebook has continued to grow and focus on quarterly earnings for shareholders, the cost of ads has risen. If you are a small business owner, competing for ad space just got way more expensive. According to Facebook’s recent earnings call, the cost of ads has risen 123% since this time last year. According to Dave Wehner, Facebook’s chief financial officer, Facebook’s is providing better outcomes for its advertisers.
  • [Infographic] How to Use Social Media for Lead Generation

    Blair Evan Ball
    15 Aug 2014 | 8:35 am
    How would you like leads to come to you? Would that be a big benefit to you and your business? Were you aware that businesses are using these Social Media strategies to do just that? Have you heard the term Inbound Marketing? Current research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated it into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years. WHAT IS INBOUND MARKETING Hubspot is the one who…
  • 5 Social Media Strategy Questions to ask Yourself

    Blair Evan Ball
    12 Aug 2014 | 9:14 am
    Are we at a tipping point with social media? Are your strategies and tactics working in a noisy world? Have you created a ho-hum product or service or one that makes people go WOW? The bar is being raised each and every day in business. David Ogilvy, the great marketing genius on Wall Street once wrote. “Great marketing only makes a bad product fail faster.” How True! The purpose of Social Media Marketing is to prime the pump. If people don’t want to use your product or service and more importantly if they don’t use social media to spread the word and recommend it to…
 
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    Leader Networks blog

  • Spotlighting *Your* B2B Online Community – Call for Participation

    Vanessa DiMauro
    18 Aug 2014 | 9:56 am
    Calling all B2B community builders, the Big List is back! In 2011 Leader Networks, a well known social business research and consulting firm, researched and published a list of the top 71 online customer communities –drawing attention to thriving, dynamic, communities that didn’t receive much fanfare due to their focused audiences and limited public exposure. It holds true today that little is known about many of the most vibrant and visionary B2B communities due to their role as competitive advantages and their importance to their company’s strategic mission. In fact some of the…
  • Highlights from the 2014 Social Business Benchmark Study

    Vanessa DiMauro
    11 Aug 2014 | 5:54 am
    Another summer brings a new set of Social Business Benchmark study results! For the past three years, in partnership with the Society for New Communications Research (SNCR), we at Leader Networks, conduct an ongoing study on the impact social practices are having on organizations. Unlike the other studies that focus mainly on social media marketing, we examine the social footprint across  four important areas: Strategic intentions, operations, staffing, governance and organizational impact. This ongoing study has yielded responses from over 190 organizations, with 17 industries represented.
  • Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

    Vanessa DiMauro
    5 Aug 2014 | 12:52 am
    For my last (but certainly not least) guest blogger in the summer series, I have invited Dr. Patrica Fletcher to share her thoughts about the impact of social on transformation, power and influence.  Patti is a real powerhouse herself – she  is the global leader of the Cross-Portfolio Marketing and Social Marketing Center of Excellence teams at IHS, and is the Co-Founder and CEO of PSDNetwork, LLC.  Her work centers on enablement and culture change with a particularly interesting focus on women in the boardroom.  I am inspired by Patti and her work and am sure you will be too! Read…
  • Measuring What Matters: Those Addictive Numbers

    Vanessa DiMauro
    29 Jul 2014 | 4:27 am
    I’ve done it. It’s gone. Cold turkey. After years of asserting we need to measure what matters in social business – as opposed to just tracking outcomes we can count easily — I decided to take down the social sharing counter on my blog. You can still share our blog items on social media tools – please do! –but we won’t be quantifying every act of sharing anymore. Walking the talk? Well, the fact is my social sharing tool was unreliable. When the Leader Networks site re-launched about a year ago, we “lost” all our counts. Thousands of tiny emotional validations which…
  • TLC for Community Managers – Tips To Avoid Burnout

    Vanessa DiMauro
    17 Jul 2014 | 11:05 am
    Community management burnout – its impact and how to avoid it – is an evergreen topic at every gathering of social media practitioners.  It is a tough, never ending job that knows no bounds – all done through email and online communications. I doubt there are many other professions where time online is so high.   We all know the problem exists, however until the typical online community scales their resources to offer their fierce leaders some breathing room, it remains a job hazard.  My favorite insider community manager joke is “I am smiling from my wrists…
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    The Brainchild Group

  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
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    Myrland Marketing Minutes by @NancyMyrland

  • Lawyers: One Of The Most Important Questions You Can Ask Your Clients

    Nancy Myrland
    28 Aug 2014 | 7:57 am
    I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. Chris shared: “Karim’s [Chris's new employer] focus, however, wasn’t on title or salary. His question was very similar to the question my current CEO regularly asks – and the reason I stayed at Emphasys for over 8 years.” “How do we keep you here for the long…
  • Competition Watching? Who Cares!?

    Nancy Myrland
    21 Aug 2014 | 10:45 am
    During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to. She asked: “What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…” This is a concern I’ve seen clients express, so I offered my thoughts, which are: “You can’t spend your valuable time worrying about your…
  • Lawyers, People Don’t Want A Drill. They Want A Hole.

    Nancy Myrland
    6 Aug 2014 | 10:14 am
    I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution. Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog. If you are trying to figure out how to position your practice with your clients and potential clients, they don’t care that you’re a lawyer. They care about what you can do for them. Think about what she said: “I’m always telling people to…
  • Bloggers: Let Your Content and Your Readers Breathe

    Nancy Myrland
    29 Jul 2014 | 3:29 am
    EVERYONE IS BECOMING A PUBLISHER We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one A post on LinkedIn’s new Publisher platform Updates on Twitter, LinkedIn, Google+, Facebook & Tumblr Comments on blog posts IT IS OUR RESPONSIBILITY It is our responsibility as authors and publishers to make it as easy as possible for our readers to read what…
  • General Counsel To Lawyers: “Do You Understand AFAs?”

    Nancy Myrland
    12 Jun 2014 | 10:22 pm
    Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.” Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a few other names depending on how you feel about them, or how they are executed. They are one of the primary topics of interest these days among law firm leaders, including lawyers, legal marketers and others in executive management, not to…
 
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    Digital Pivot RSS News Feed

  • Circle of 6 App Helps Keep Students Safe

    Jessica Cherok
    2 Sep 8703 | 6:08 am
    Summary: Violence and sexual assaults on college campuses are things that have received a lot of national attention as of late. Parents want to know that their children are safe, and students need systems of security in place in case an incident occurs. Circle of 6 is a mobile app that will "connect [the student] with your circle of friends to stay close, stay safe and prevent violence before it happens."
  • Ask.fm's New Owners Promise Big Safety Changes

    Jessica Cherok
    2 Sep 7843 | 6:08 am
    Summary: Tinder has bought the problematic website Ask.fm and promised to "invest millions" in improving the site's safety features for its users. Ask.fm has been linked to several teenage suicides in recent years.
  • Hotel Just Won't Learn Its Lesson

    Jessica Cherok
    2 Sep 7058 | 6:07 am
    Summary: It's easy to assume that the Union Street Guest House wishes it had never heard of Yelp. Or social media. Or maybe even the Internet. The New York hotel learned a very hard -- and very public -- lesson about customer service and social media this week. It all started with what hotel owner, Chris Wagoner, insists was a joke. As part of the hotel's policy, customers could be fined $500 for posting negative reviews online. The money would be deducted from wedding and event deposits, and would be kept unless the review was removed. The policy, of course, is ridiculous, and after it went…
  • #ShareACoke Goes Viral with Pregnancy Announcement

    Jennifer Graber
    2 Sep 2576 | 6:07 am
    Summary: Okay, admit it. You have dug through bins at the grocery store to find your name on a Coke bottle or can. If you say you have not, well, you might not be telling the whole truth. And how disappointing is it when you cannot find one with your name?! But I digress. Most of us do nothing with our namesake bottles of Coke, other than becoming inexplicably excited about them or perturbed that we cannot find our names. One couple, however, has showed us all up by making a wonderfully cute video...
  • Private Celebrity Photos Hacked

    Jennifer Graber
    2 Sep 2014 | 6:13 am
    Summary: It was Labor Day weekend. You thought you were going to enjoy a beer -- or two -- at your neighbor's backyard barbeque party. Basically, the weekend was all about relaxing. Wrong, wrong, wrong -- if you are a celebrity, that is. The famous crowd is on hyperalert after private photos have allegedly been hacked and leaked. A 4chan user has supposedly gained illegal access to the iCloud accounts...
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    Buzzom

  • TOP 15 IT certification preparation resources

    admin
    28 Aug 2014 | 4:16 am
    IT is the profession of the future and has emerged as the top rates choice for the youth of today. In order to rise to the desired level of excellence in this field, globally accepted certifications have become crucial. Although there are many vendors who are self-proclaimed experts for providing such certifications, their programs and qualifications do not stand a chance. Hence what is required is a comprehensive list of such vendors who provide authentic training and can vouch for their credentials. We have put together a list of 15 vendors who have approved track record. They have…
  • Celebrate Independence Day with Twitter Chat on #BrandIndia

    admin
    14 Aug 2014 | 10:47 pm
    Simplify360 has planned to celebrate India’s Independence in a unique way. The company is doing a Twitter chat today at 3 PM themed “#BrandIndia with Bhupendra”. Bhupendra, CEO for Simplify360, is talking to some prominent brand experts from around the World regarding India as a brand. The topics to be covered are: 1. How is #BrandIndia today? 2. What did India as a nation missed in last 6 decades? 3. How to build India as a brand of trust and quality? 4. #BrandIndia should be about people or product 5. Role MNC and foreigners play in building Brand India and more. The panel…
  • IBM unveils chip that emulates human brain

    Priya
    10 Aug 2014 | 11:31 am
      The International Business Machines Corporation or IBM is an American consulting corporation and a multination technological enterprise.  It is headquartered in Armonk, New York. IBM not only markets but also manufactures computer software and hardware and also provides infrastructure, consulting and hosting services in various areas starting from mainframe computers up to nanotechnology. Recently, IBM revealed a computer chip which is about the size of a postage stamp and is claimed to spur up the functions of the synapses, neurons and other characteristics of the brain to carry out…
  • Microsoft wants to change the way you see your smartphone’s screen

    Priya
    10 Aug 2014 | 11:28 am
    According to Hong Tan who is a senior researcher at Microsoft Research Asia, we should not limit ourselves only to sliding across and tapping our fingers on the screen for interaction with others through tablets or smartphones. Microsoft is working to build a touchscreen technology for all mobile devices which would cater to different sensations based on whatever you type. To give an example, if you are typing on the touchscreen keypad, you will get the feel very similar to when you press a key. Also while you drag or move a file or a group of them, anywhere on your mobile device’s home…
  • What Google Employees Learn in ‘Search Inside Yourself’ Course:

    Priya
    10 Aug 2014 | 11:27 am
    ‘Search Inside Yourself’ is a new search program at Google. The program lets you search inside yourself so you can find yourself. This is a free course from Google. The program is specially designed for Google’s employee to teach them emotional intellectuality through meditation. This is a pragmatic meditation procedure which you can use wherever you want. Chade-Meng Tan who teaches the course is one of Google’s earliest engineers and personal growth pioneer.  Meng, the representative of world’s gigantic search engine offers this practical procedure for enhancing…
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    Sean Clark

  • How To Generate A Positive ROI From Your Social Media Marketing [PODCAST]

    Sean Clark
    23 Aug 2014 | 3:33 am
    Episode 42 of The Small Business Marketing Report Podcast A lot of people think you can’t measure the effectiveness of social media. When in truth it’s just they are trying to measure the wrong things. In this weeks show we tackle the very common question of how to get a return on investment from your social media activity. So come join us and ensure you’re not discounting your social media marketing before it has had a chance to prove its worth. Listen in to the show, and if you have any questions then please feel free to comment on our Google+ page. Subscribe to this…
  • A Business Guide To Information Products [PODCAST]

    Sean Clark
    9 Aug 2014 | 12:14 am
    Episode 41 of The Small Business Marketing Report Podcast This weeks episode is all about information products. Sean’s asking the questions as Robert explains how you can use information products to add value to your business. So what is an information product? It’s is any piece of knowledge you have that has been turned in to some form of content for others to consume. It could be in print, digital or hardcopy, audio format like this podcast, or even a video. There are many ways to package up your information product. Some of the most popular are: Hardcopy book E-book Manuals or workbook…
  • Are You Ready For The Content Marketing Challenge?

    Sean Clark
    31 Jul 2014 | 3:46 pm
    Ready For The Content Marketing Challenge Once you understand the benefits of using content to market your business, the real challenge becomes planning what you will write about. There is absolutely no point in just writing about products you want to promote. You must also avoid thinking in terms of just e-mail newsletters, Twitter or Facebook, and think about the problem you are solving for the customer. Remember, your potential audience don’t care about you; they care about themselves and their immediate problems. Some points you should consider are: Be seen as the leading experts in…
  • 6 Online Marketing Tools We Can’t Live Without [PODCAST]

    Sean Clark
    26 Jul 2014 | 3:38 am
      Episode 40 of The Small Business Marketing Report Podcast This week we thought we’d tell you about 6 marketing tools that we use almost on a daily basis. They are not tools we have discussed before as they can be very specialist, but each offers a particular benefit or time saving you may find useful. If there are any tools that you use along these lines that you feel we may find interesting please do let us know. Here are the links to the applications mentioned in the show: FollowerWonk MozBar Raven Tools Lead Pages Pocket (Read Later, Instapaper) Bit.ly (URL shorteners) Listen…
  • Delivering Effective Customer Service On Social Media [INFOGRAPHIC]

    Sean Clark
    19 Jul 2014 | 3:39 am
    Has your company got what it takes to do social media well? Whilst many companies believe they do a good job of managing their social media presence, 92% of consumers disagree. With 80% of enquiries going unanswered some brands are not living up to customer expectation. Just Being There Is Not Enough To just have a presence on Twitter or Facebook is not good enough, your business to be committed to taking part in the conversation. That means being ready to reply to questions when they get asked, regardless of the channel your customer chooses to use. Monitor The Social Web Tools like…
 
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    L2: Business Intelligence for Digital

  • Why Hotel Reservations Are Abandoned

    Homa Zaryouni
    2 Sep 2014 | 6:00 am
    Recently, we published a post on the high booking abandonment rate in the travel industry, and how select hotel brands are fighting it. Just 2% of hospitality site visitors complete a reservation, and 67.6% of hotel and lodging bookings are abandoned. So far, follow-up marketing emails (sent by One & Only, Jumeirah, and Millennium Hotels) have proven to be the most effective tactic for nudging travelers to complete reservations. L2’s Digital IQ Index®: Prestige Hotels Finds the open rate of these emails to be four times the standard marketing email. But what causes customers to…
  • France Personal Care Sites Miss Reviews, Ingredients

    Homa Zaryouni
    29 Aug 2014 | 9:34 am
    Our Digital IQ Index®: Personal Care France finds that brands in the category have invested a lot in videos, cross-selling and social sharing, but have neglected practical features such as user reviews and ingredient listings. More than 70% of Index brands feature local videos, surpassing their US counterparts. Similarly, 58% of French personal care sites cross sell vs. just 48% of US sites in the category. More French personal care sites enable email sharing than US ones, 19% vs. 10%.   But French personal care sites have not invested in reviews, even though 96% of French users pay…
  • Highlights From L2’s Personal Care France Study (Video)

    Homa Zaryouni
    29 Aug 2014 | 6:54 am
    L2 released an animated video along with its Digital IQ Index®: Personal Care France. Here are a few highlights from the study: - In 2013, less than a quarter of French consumers purchased CPG products online, vs. almost half who purchased fashion products online, but the sector looks promising. It grew 8% in the first quarter of 2014. - French supermarkets are catching up to Amazon in personal care e-commerce sales by leveraging click-and-collect. CDiscount.com has 6.3% of the France Personal Care market share, just behind Amazon at 8.8%. - Personal Care brands have a lot of work to do in…
  • Personal Care Brands Compete With Non-Retailers for Visibility

    Homa Zaryouni
    28 Aug 2014 | 3:14 pm
    These graphs from the Digital IQ Index®: Personal Care France shows sites that appear in the top ten non-brand keyword search results in each personal care category. Brand sites infrequently appeared in the top three results, exceptions being Oral B and Tampax. Brands in certain categories did better than others. For example, top ten results for sun care contained many brand sites: Loreal-Paris.fr, Clarins.fr, Mustela.fr, Nivea.fr, Nocibe.fr and Schwarzkopf.fr. However, even those brands were outperformed by Sephora.fr, Doctissimo.fr, and Beaute-test.com.   Overall, there is a lot of…
  • Mott & Bow: Simplifying Denim

    Homa Zaryouni
    28 Aug 2014 | 12:28 pm
    Items that look desirable on screen but fit badly are one of the dilemmas of online shoppers and retailers. The best retailers have come up with is offering free return shipping, but a lag time of approximately ten days (shipping, credit card processing) remains between dropping a return in the mail and receiving a refund. A handful of startups (Lamoda, Fits.Me, Virtusize, TrueFit) are offering solutions, but most are in their infancy.   Warby Parker integrated a solution to the fit problem since the start of its business. Buyers can select up to three pairs online to try on at…
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    CKSyme Media Group

  • Enrich The Fan Experience With Social Media Ambassadors

    Chris Syme
    18 Aug 2014 | 5:52 am
    Whether fans are at the game or watching via TV or live stream, they are dialed in to social media to get involved in the event. You can give your fans a more intimate experience with a fan-based social media team to cover the game live from the fans’ perspective. Fan-to-fan, so to speak. Eastern […] The post Enrich The Fan Experience With Social Media Ambassadors appeared first on CKSyme Media Group.
  • Spice Up Your Annual Report With Visuals

    Chris Syme
    11 Aug 2014 | 4:32 am
    Ah—the annual report. The task is usually greeted with, “is it that time of year again?”  Over the past years, we have heard the annual report groaning to evolve. As I look around the internet, I’m glad to report that a number of institutions have responded to the call with some innovative results.  Before I […] The post Spice Up Your Annual Report With Visuals appeared first on CKSyme Media Group.
  • Social Media Measurement Is More Than Tools and Metrics

    Chris Syme
    3 Aug 2014 | 6:31 pm
    Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, we’ve come a long way since then, even if it feels more like dog years than human years. Social media marketing is evolving daily. We’ve witnessed […] The post Social Media Measurement Is More Than Tools and Metrics appeared first on CKSyme Media Group.
  • How Big Brands Build Social Media Engagement

    Chris Syme
    23 Jul 2014 | 5:50 am
    We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to […] The post How Big Brands Build Social Media Engagement appeared first on CKSyme Media Group.
  • Millennials Expect A Consistent Brand Experience

    Chris Syme
    16 Jul 2014 | 4:21 am
    It’s been said that trust is built with consistency. By now we all know that today’s internet user expects an optimized experience wherever they virtually go. But is your optimized experience consistent? A recent survey from SDL reiterated data that the majority of 18-24s expect a consistent experience with brands across all channels and they […] The post Millennials Expect A Consistent Brand Experience appeared first on CKSyme Media Group.
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    Digital Diva

  • The Gambia: birds, monkeys & much more

    Digital Diva
    17 Aug 2014 | 1:11 pm
    Earlier on this year, we went to The Gambia with friends for a lovely relaxing week. I’d highly recommend going – it’s very cost effective (Thomas Cook have some great deals), you get to see many varieties of birds, watch the monkeys playing…..and relax in the beautiful sunshine. Here are just a few pics to give you a flavour of what it’s like… The post The Gambia: birds, monkeys & much more appeared first on Digital Diva.
  • 10th Anniversary of the end of Friends

    Digital Diva
    10 Aug 2014 | 11:41 pm
    Can you believe it’s been 10 years since the end of Friends?! Simplyhealth invited a few Leeds bloggers to watch the first four episodes ever of Friends at the Everyman Cinema. This was part of their healthy smiles campaign – they’ve been looking into the psychology of laughter…and which better sitcom to make you laugh than Friends?! It was a nice chance to reminisce about the fab sitcom and remember all the classic quotes (Joey: “could I BE wearing any more clothes?!”) There were a lot of laughs during the episodes. Obviously they all looked SUPER young!
  • Le Chalet – French Tea & Cakes in the middle of Leeds

    Digital Diva
    1 Aug 2014 | 12:07 pm
    Becca (@eatlittlespoon) and I checked out Le Chalet in Leeds City Centre the other day. Le Chalet is a French Tea Room in the most unlikely of locations – in the financial district of the Leeds (Park Row). The owner had a chat with us (with the most wonderful French accent, obviously) and explained that she really wanted to create a place where people came to eat together – good food with no additives or preservatives. We tried a selection of savoury food and a few little cakes with some tea. For the tea, I opted for lemon and Becca went for the blooming tea. My tea was lovely…
  • Architect Hair’s new hair chalk service (Headingley, Leeds)

    Digital Diva
    29 Jul 2014 | 2:51 pm
    I visited Architect Hair in Headingley (Leeds) to check out their new hair chalk service a few weeks ago. I’d wanted to try hair chalk for a while, but was always put off by the potential mess I could make in my bathroom! I’m not the tidiest of people and I just know I’d turn my lovely bathroom a bright shade of pink if I tried it myself. With this in mind, I thought Architect Hair’s idea of offering to apply the hair chalk for a great price (£10+ depending on how much hair you have – because I have I lot of hair, it would have been £20*) was an absolutely…
  • Where does time go?!

    Digital Diva
    28 Jul 2014 | 2:51 pm
    I haven’t been blogging a lot lately….life has been very busy with lots of work and lots of play. All good excuses for not blogging….living life…..but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? We’ve been busy working lots…but also having lots of fun. Here’s a few of the things we’ve been up to: Le Mans &…
 
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    Voices of the Past

  • How to create a free, mobile-ready tour of your heritage site with Drupal Gardens

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Sep 2014 | 2:05 am
    http://chfmuseum.drupalgardens.com christian louboutin outlet,ralph lauren sale uk,louis vuitton bags online,cheap michael kors bags sale,wedding party dresses 2014
  • Case Study: Livestreamed Interactive Webcasts for Cultural Institutions

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    1 Aug 2014 | 7:26 am
    Drawing History: Telling the Stories of Science through Comics and Graphic Novels from ChemHeritage on Vimeo. In 2013, as part of my work managing digital initiatives at the Chemical Heritage Foundation in Philadelphia, I created a livestreamed program titled #HistChem to establish a deeper dialog with CHF’s audiences around topics of history, science and culture. Among the program’s objectives: Make the institution accessible by featuring its people, collections and research initiatives Unify traditional & social media platforms Spark compelling conversations about History…
  • GLAM-Wiki Program Report: Growing Cultural Collaboration through Wikipedia and The Commons

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 3:46 pm
    In 2013, I started up the GLAM-Wiki initiative at the Chemical Heritage Foundation in Philadelphia, Pennsylvania, to provide greater access to the organization’s rich store of historical art, books, instruments and oral histories related to the history of chemistry. The program initiative began with the hiring of a Wikipedian in Residence and continued with trainings and edit-a-thons that have gained participation throughout the Northeast U.S. Accomplishments as of Spring 2014: 329 Images contributed to Wikimedia Commons One million views for pages with CHF images in January 2014 14 new…
  • Laura Bang on classroom digital humanities projects at Villanova University

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    12 Jul 2014 | 2:45 pm
    This podcast features a conversation with Laura Bang. Laura works with Special and Digital Collections at Villanova University’s Falvey Memorial Library. She’s also active in the Philadelphia Digital Humanities community, which is where we often collaborate. She’ll tell us about two digital humanities projects built by students at Villanova. One takes a look at the heritage of the small town of Ardmore, Pennsylvania. The other examines a historic manuscript from Peru. These projects are good examples of how simple ideas can preserve cultural identity … and help students learn…
  • Paging the Past in “Herculaneum: Past and Future”

    jkguin@voicesofthepast.org (Jeffery K. Guin)
    28 Feb 2014 | 5:51 am
    Title: Herculaneum: Past and Future Author: Andrew Wallace-Hadrill Genre: History › Ancient › Greece Publisher: Frances Lincoln Release Date: 2011 Format: Hardback Pages: 352 While Pompeii gets most of the play, it was Herculaneum that always seemed to capture my childhood imagination. In the book "Herculaneum: Past and Future," Dr. Andrew Wallace-Hadrill goes beyond imagination to provide a multi-faceted and compelling view of the ill-fated city. Wallace-Hadrill crafts an engaging narrative that gives unprecedented dimension to the people of Herculaneum and their culture. Besides…
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    Social Media Blog

  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
  • How can I use 'Content Marketing' to improve my SEO in Google?

    3 Aug 2014 | 4:16 pm
    It is important for your website to 'rank' highly within Google (and other search engines) for search terms relevant to your business. In doing so, when someone searches for a service or product that your business offers your website is found. Once found within search and your listing attains a 'click through' the merit of your website will decide whether the visitor converts into an action or not (for example download your software, purchase a product, read your whitepaper etc). There are a number of ways in which marketers can help search engines rank your content with the…
  • Upcoming Speaking Engagements:

    12 Jul 2014 | 5:00 pm
    I hope that you are all well and you are enjoying the incredible sunshine across the UK and beyond. I will be speaking at a number of events in different capacitates over the following months. These vary from digital media workshops to seminars addressing how we can approach death in today's uber-connected World. If you are able to attend any of the events that I am speaking at below (please let me know).  •University College London - Utilising Digital and Social Media for Small Businesses (14th July 2014) - UCL, London / UCL students only •Nitro Ignite, Digital…
  • We built the Worlds first 'livINFOGRAPHIC' (the living Infographic) for DeadSocial

    27 May 2014 | 11:56 am
    Over the last few years Infographics have become an extremely effective way to tell stories using data. Infographics are (in short) graphical representations of datasets. They are often focused around one or more pieces of data and provide insights into a specific subject matter.   Their visual and narrative nature have helped make a lot of information more appealing to the general public and (when telling a good story) can appeal to almost every demographic. For Dying Matters Awareness Week we launched and built an art installation called…
  • Social Business Trends 2014

    25 Apr 2014 | 7:37 am
    The average Internet user spends around two hours a day engaged on social media channels. By leveraging various social and digital channels possibilities and opportunitiues can increase business value, brand perception and profitability
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    Blog - Digital Jungle

  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
 
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    For Free Blog

  • New Foursquare – The Reviews Are Mixed

    Mike Johansson
    8 Aug 2014 | 7:56 am
    The Tastes feature of the new Foursquare The new Foursquare arrived this week – splitting off the Swarm social check-in app for good and offering Foursquare users a much more robust recommendation app for anything its users are likely to want to do. The new logoFoursquare now has a pink logo and a pink-and-blue color palette (perfect for a newborn) and will offer recommendations based on Foursquare's database of 10,000 tastes, which cover qualities like food served, ambience, and activity type that Foursquare has gleaned from all the user tips that it has stockpiled over the…
  • Talking to Kids About Social Media and Other Online Activities

    Mike Johansson
    11 May 2014 | 11:06 am
    Parents and teens see social media and other online activities differently. A parent's best bet? Be a good listenerIn what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web.Evidence came recently as The New York Times reported that Snapchat, the popular mobile messaging service, agreed to settle charges by the Federal Trade Commission that messages sent through the company’s app did not disappear as easily as promised and that it may have misled users…
  • 9 Surprising Things You Can Do With Twitter

    Mike Johansson
    13 Mar 2014 | 7:57 am
    Twitter is to social media what cheese is to a great sandwich – pretty much essential for great flavor, but often taken for granted.While many use it as a newsfeed, a trend barometer or a way to keep in touch there are so many other things you can do on Twitter … some of them unexpected. I present…9 Surprising Things You Can Do With TwitterSurprise!1. Book a hotel stay: Loews Hotels and Resorts now allows travelers to book rooms at 16 of its 19 properties via Twitter. Interested travelers tweet to @Loews_Hotels with the hashtag #BookLoews to express interest in a room. Then a Loews…
  • 5 things brands should be doing on Instagram

    Mike Johansson
    8 Mar 2014 | 3:52 am
    Instagram, the free photo-sharing application which allows users to share photos and short videos on its own service and across other social media networking services, including Facebook, Twitter, Foursquare, Tumblr and Flickr, has become immensely popular among brands and consumers alike.The latest statistics reveal 75 million people use it every day while 25 percent of all Fortune 500 brands are active on it, as well.And while some brands “get it” as to how to best use the platform to benefit their particular brand, some still struggle.To those struggling to find their way on Instagram,…
  • Hey baby, not on social media? This might help …

    Mike Johansson
    10 Feb 2014 | 6:47 pm
    We were all newbies in social media onceIt’s been 15-20 years since social media began (depending on who you believe) and 10 years since Facebook launched and yet more than 20 percent of Americans are still not using social media.If you find that hard to believe, the latest Pew Internet & American Life Project survey - Social Networking - has some interesting data. It found that only 69 percent of men are using the Internet for social networking while 78 percent of women are using it for that purpose. This despite there being slightly more men than women in the United States who are on…
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    Hypertext

  • How to Be a Communications Pro In 6 Great Books

    James Mignano
    25 Aug 2014 | 2:59 pm
      A person who won’t read has no advantage over one who can’t read.  —Mark Twain   You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up with your favorite communications blogs only goes so far. In order to become a pro, take a page from my playbook and immerse yourself in these paper heavyweights highlighting modern communications and the tech that makes it possible. [caption…
  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
  • Public Relations Experts Focus On Future At #HypertextLIVE

    Vince Abbate
    6 Aug 2014 | 2:08 pm
      [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a friendly debate and exploration of insights from our recently published research study, “Influence Index: Paving the Path to Advocacy.” While not every public relations expert agreed on the perfect…
  • Jive Joins the Text100 Family

    Aedhmar Hynes
    1 Aug 2014 | 9:57 am
    As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent.  I often think about why we work with the brands we work with, what brings us together as partners.  Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software. Jive provides modern communication and collaboration solutions for businesses. Simply put, Jive helps people work better together. And they’re uniquely positioned to do that because they’re the only company that recognizes that, in order…
  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
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    Sprout Social

  • 3 Outstanding Use Cases for Branded Hashtags on Instagram

    Jennifer Beese
    29 Aug 2014 | 11:23 am
    Used in everything from daily online conversations to national commercials and billboards, hashtags have become a key element of marketing campaigns. And while popular among social media users, hashtags are used differently depending on the platform. Hashtags on Instagram help organize and categorize images and video content, taking a cue from Twitter’s excellent use of the tool. Not only do hashtags on Instagram aid in content discovery and optimization, but they’re becoming increasingly important as brands launch heavily visual user-generated campaigns. Here are a few examples of…
  • Take Your Content Marketing to the Next Level With Vine

    Jennifer Beese
    28 Aug 2014 | 12:06 pm
    There’s a lot of pressure on marketers today when it comes to content marketing. Not only are you tasked with creating campaigns that resonate and provide value, but also spread through shares, likes, retweets, and so on. As such, user-generated content has become increasingly important for brands, especially on video platforms like Vine. While content creation, particularly video production, can demand a considerable amount of resources, that’s not the case for Vine videos. The service is structured around a low-tech approach, making the barrier to entry almost nonexistent. As a result,…
  • Essential Tools and Tips for Branded Content on Instagram

    Jennifer Beese
    27 Aug 2014 | 12:42 pm
    While only a small number of hand-picked partners have been selected to run sponsored photos on Instagram, the company’s methodical approach to advertising seems to be paying off. Not only is branded content resonating with consumers, but companies like Levi’s and Ben & Jerry’s have launched successful sponsored campaigns. Instagram Ads are still in early stages of development in terms of scale, but the units are slowly becoming available to more advertisers. In June, Instagram announced plans to expand the ads into Canada, the United Kingdom, and Australia. However, in order for…
  • Taking Social Listening Beyond Brand Mentions

    Elizabeth Harper
    26 Aug 2014 | 1:54 pm
    Once you have a social strategy in place, the heart of good social networking is in refining that strategy to be sure you’re making the best possible use of your social resources. The trouble is that there’s no easy answer to how to boost your social prowess: the exact steps you should take will vary depending on your business needs and the interests of your social fanbase. But no matter what that answer is, you can find it by doing more social listening. You might think of social listening as simply watching your mentions and comments to keep up with what your fans are saying…
  • New Guidelines for Dealing With Facebook Ratings and Reviews

    Jennifer Beese
    26 Aug 2014 | 12:44 pm
    Businesses relied heavily on word-of-mouth marketing before the days of Twitter and Facebook. But rather than replace personal recommendations, the global adoption of social media has made word-of-mouth marketing much more prevalent and actionable for businesses. Today, marketers can monitor, measure, and interact with consumer recommendations. And with more than 1.3 billion members, Facebook is now home to a wealth of data around customers and businesses. Although members could post about businesses for quite some time, the social network only began allowing members to officially rate them…
 
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    socialmouths

  • After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post

    Francisco Rosales
    8 Aug 2014 | 8:56 am
    Do you know how to craft the perfect Facebook post? Being on the Facebook News Feed has become as hard as being on Google’s first page. The fierce competition and recent changes in the algorithm are turning this almost impossible, and what makes the difference often times comes down to small details, testing and optimizing every single aspect of your content. TrackMaven analyzed more than 1.5 million pieces of content on 6,000 Pages, here is what they said… “We found that when the various elements of a Facebook post are strategically crafted, the viral reach of posts is…
  • Newsjacking: How to Use Recent Events to Get Traction on Social Media

    Britt Klontz
    6 Aug 2014 | 8:32 am
    Chances are, you’ve imbibed a tidbit or two about keeping your social efforts relevant to current events. Turning to the news for content ideas will keep you chock full of inspiration, and will also help you piggyback on search terms potential customers are already entering. However, “newsjacking” can be easier said than done. For a good model, let’s take a look at a few brands that get it right. Simply Measured’s LinkedIn Acquisition News Coverage Worldwide events aren’t the only newsworthy story. As social media analytics company, Simply Measured, understands, even acquisitions…
  • 3 Reasons to Rethink Your Facebook Ad Bidding Strategy

    Jason How
    31 Jul 2014 | 8:32 am
    By now, you already know the basics of running ads on Facebook – impactful headlines, attention-grabbing images, and concise copies, delivered within an emotional framework. Of course, you should not forget the advanced Facebook targeting capabilities and conduct multivariate tests over time to continuously improve your results. Apart from these decisions however, do you know how Facebook Ad Bidding work or are you just following best practices blindly? How Facebook Ad Bidding work To understand how Facebook ad bidding work, we need to revisit Economics 101 – Demand and Supply. The…
  • 8 Tips to Take Advantage of The New Google My Business

    Britt Klontz
    29 Jul 2014 | 8:48 am
    Google has been honing its small business products for years, a process that has just as often been confusing for small business owners as it has been helpful. Now that confusion should be drastically reduced with the release of Google My Business. Unlike previous Google product releases, the GMB in many ways isn’t a new product itself; rather, it’s more like a super streamlined dashboard giving you easy access to all of its existing products. It’s a crucial shift, given just how many products there are to take advantage of. Even the savvy users of Google small business products are…
  • Tips and Tricks to Make A Video Go Viral

    Tom More
    23 Jul 2014 | 9:23 am
    Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online. Viral videos may appear to be up to chance at times, or to have big budgets behind, celebrity-packed clips sweeping the web seem to be fluke videos that grab people’s attention and swarm like…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • 30 Year Employees Don’t Exist Anymore

    David Chism
    19 Aug 2014 | 11:48 am
    Always Be Recruiting The number one problem I have been hearing about from clients this year is not a lack of leads. No, leads have been strong across the U.S. The problem has been a lack of good people. I have actually been asked if I can provide recruiting services, not marketing! If you do need help finding good help, I would recommend contacting my friends at Summit Services. They provide headhunting services for estimators, office staff and, I believe, help with hiring field employees too. This brief post is a refresher to some of you and maybe something new for others. It is quite…
  • Salesforce, Pipeline Deals or Base CRM

    David Chism
    22 Jul 2014 | 9:27 am
    I was recently asked if I had written an article comparing Salesforce to Base CRM. The contractor had also tried Pipeline Deals as a CRM. This got me thinking that I needed to write a blog about the CRMs I personally use the most and the differences between the three. I hope you will find this post helpful if you are in search for a CRM. Warning: If you are currently using a CRM effectively, do not be quick to jump ship and try another CRM. Before switching, make sure you know the missing link in your customer retention, what it will take to fix it, and if switching CRMs will be the…
  • Are You Too Busy For Referrals?

    David Chism
    15 Jul 2014 | 4:01 pm
    The Referral Mastermind: Brian Buffini Used by Buffini & Company on Stationary. Ask just about any realtor in the country if he or she has heard of Brian Buffini and you will hear a resounding YES. Brian came to the U.S. from Ireland in his early twenties to live the American dream. He became a real estate agent in San Diego. Brian quickly became a very successful and highly recognized agent not only in San Diego but also across the U.S. for his unique way of growing his business by referrals. I used to go to the same church as Brian and worked with him on some summer side business…
  • Begin Your Fall & Winter Planning This Summer

    David Chism
    10 Jul 2014 | 6:21 am
    This has been one of the busiest summer seasons for most of my painting and remodeling clients in over 5 years. That is a great thing, to be busy, right? The only problem with being busy is that the marketing plan begins to become a thing of the past. Planning for the fall and winter is also the furthest thing from anyone’s mind. Yet, July and August are perhaps the two best months to really begin thinking and planning for the slower seasons. You know they are coming. It happens every year.  So a few quick tips:  Create an event and do not move it: This is an important event that…
  • Are Your Blogs Boring?

    David Chism
    20 Jun 2014 | 5:50 am
    Blogs Are Not Dead The majority of the contractor websites I see today have a blog. Many of these blogs are not active. I’ll see just a few post for awhile and then nothing for months. I understand this problem as it is very difficult to keep up on a blog. Typically a business owner is asking himself things like:  What should I write about? Will people read my content? Will they even care that I have a blog? Will it drive more traffic? Will it bring me more work? All are good questions to ask, but perhaps one of the best questions to ask is this, “Are my blogs boring?”…
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    Social Meteor

  • Roasted Plantain & Sweet Potato Salad

    Troy Janisch
    13 Aug 2014 | 4:00 am
    2014 has been the year of roasted vegetables for me.  Carrots. Brussel Sprouts. Onions. Peppers. Kale. Broccoli. Corn. Eggplant. Sweet Potatoes. You name it, I’ve been roasting it. Why? Roasted veggies make the best summer salads.  One of my favorite combinations is this blend of plantains, sweet potatoes and black beans: Ingredients 2 large, firm plantains – cut into thick slices, then quartered 4 medium/large sweet potatoes cubed 1 large red onion, cubed One can of black beans (rinsed/drained) or 1 cup cooked dry beans cooked until they’re moist, but not split 1/4 cup…
  • Has Your Website Gone Universal Yet?

    Troy Janisch
    11 Aug 2014 | 10:36 am
    If you depend on Google Analytics to measure the effectiveness of online marketing, it’s time to take you things to the next level — literally, by upgrading your site to Google Universal Analytics. A few months out of beta, Google Universal Analytics now supports all of the features you’ve come to love from Google Analytics — and a few more.  Most notably, the ability for a user’s unique id to span devices and override IP and User Agent fields. Upgrading an easy, two-step process: Step 1: Transfer Property Transfer your properties to Universal Analytics from the…
  • Unleashed

    Troy Janisch
    24 Jan 2014 | 11:52 am
    Wind howls. It stings my nose. I howl back. Frost bites. plunging my face into the snow, I bite back. Snow clings. I tear at it with my teeth. Labradoodle unleashed.
  • Hang ups

    Troy Janisch
    24 Jan 2014 | 6:39 am
    To read this poem in Spanish: hit 1. For a bawdy limerick: hit 2. Insightful haiku: hit 3. For sonnets and other romantic poetry: hit 4. If you’re into free verse, please stay on the line for the next available beatnik. To connect to another human, at anytime: hang up.
  • Tea Review & Kombucha Recipe: Pineapple Paradise from Boston Tea

    Troy Janisch
    8 Jan 2014 | 12:16 pm
    This week, I’m highlighting Pineapple Paradise, a  favorite, affordable bulk Green tea from Boston Tea. The green tea blend, containing Sencha whole-leaf tea with pineapple bits, lemon peel and rose petals is fruity and a bit floral.  It is by far, the most attractive and fragrant green tea I’ve purchased. I brew most of loose tea and coffee using a French press. I paid $16 for a 4-cup French press at Starbucks. More recently, I found a 6-cup press via Amazon for $11. This blend is among my favorites.  It’s tasty. It’s flexible. It’s inexpensive.  You can…
 
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    Eli Rose Social Media

  • Your Curated Awesome for 8.29.14

    LizJostes
    29 Aug 2014 | 4:00 am
    Before you head off into the sunset of this extended, holiday weekend, and begin feed your face full of BBQ, desserts, and other yummy goodness, check out the Good, Bad, and Funny in the social media world! If Company Slogans were Honest I laughed out loud at most of these, but I think LinkedIn took the cake! Breaking a “Pay It Forward” Chain Isn’t Being a Cheap Bastard. It’s Good Economics. I’ve never given any thought to the goods or bads of these viral coffee buying events, but now I’ll no longer tilt my head to the side and think, “Aw,…
  • Beware of Twitter services that are TOO automated

    KristinZaslavsky
    27 Aug 2014 | 4:00 am
    One of our clients is located in South Florida. As part of our social media management, we like to connect with others in our clients’ locales. So, one day, not too long ago, I found myself searching the hashtag #SouthFlorida. It’s a hashtag I’ve searched before and have used to connect with local residents and businesses. I can also find a fair bit of regional news this way as well. So, imagine my surprise to find nearly 40+ tweets using this hashtag that were exactly the same. What’s that? How can it be? Twitter doesn’t let a user tweet the same thing twice!
  • Does a Small Business Really Need __________ ?

    LizJostes
    25 Aug 2014 | 4:00 am
    When you are launching your new small business, you face a LOT of “Must Dos”. But all small business owners – regardless as to whether or not their business is brand new or well-established – face the same challenge: TIME. Small business owners have all the same business tasks that medium and large companies have, except you have very, very few people to spread those tasks among. We work with entrepreneurs and small business owners everyday, and one of the first things we tell them is that we know they can’t do it all and that we like to be realistic and…
  • Your Curated Awesome for 8.22.14

    KristinZaslavsky
    22 Aug 2014 | 4:00 am
    Since Liz was an overachiever last week and gave you six links, I seriously considered just providing four to even things out. But then, I just can’t resist sharing this awesome with you. 1. Why the ALS Ice Bucket Challenge Works Yes, you may be tired of seeing these videos. Yes, people should donate to good causes without needing to dump water on themselves. Yes, this is maybe the most brilliant non-profit marketing campaign ever. 2. Sharks Threaten Google’s Internet I miss Shark Week as much as the next person but this story almost makes up for it. It also goes to show, sharks will eat…
  • Message on a Bottle: What Impression does your Packaging Give?

    TomLogue
    20 Aug 2014 | 4:00 am
    I’m not much of a wine drinker. Every once in a while, I’ll take a sip to see what all the fuss is about, but in general I’m content to sip on club soda or the occasional iced tea. But that doesn’t mean wine doesn’t interest me. It captures my imagination. I read tasting notes and wine reviews with strongly conflicting emotions. Fascination that someone can tease out so many different tastes and aromas. Admiration at the descriptive language. Jealousy that I’m missing out on such an amazing sensory experience. Skepticism that the experience even exists. As it turns out, the…
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    Ari Herzog's Blog

  • Testing

    Ari Herzog
    1 Sep 2014 | 5:45 pm
    This is a test of a new blog-to-email system. If you’re on the list, you should be reading this in your email inbox. If you’re not on the list, click here. Thanks for reading. Please sign up to receive blog posts by email.      Related StoriesWhy I List My Facebook FriendsFollow Me, Friend Me, Do Me WhereverWhy Foursquare and I Split Up 
  • Why I List My Facebook Friends

    Ari Herzog
    18 Aug 2014 | 7:46 am
    Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like. By default, you follow your friends. I am probably in the minority of Facebook users in that I rarely follow my friends. Rather, I unfollow them and add people to lists (and you can see…
  • Robin Williams

    Ari Herzog
    13 Aug 2014 | 2:38 pm
    Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way. In memory of Robin and everyone else who die too young, please watch, reflect, and enjoy… Thanks for reading. Please sign up to receive blog…
  • Follow Me, Friend Me, Do Me Wherever

    Ari Herzog
    12 Aug 2014 | 7:54 am
    Looking back at my year-long desire to find order in chaos, here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now. I follow less than half of one percent of those who follow me. I also realize I don’t need to follow someone to tweet with them; and people asking me to…
  • Why Foursquare and I Split Up

    Ari Herzog
    29 Jul 2014 | 2:32 pm
    After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. I explained my reasons on their deletion form: “You lost me by splitting into two apps. I don’t want two apps. I want one app.” “I never used Foursquare to find places; I used and still use Yelp.” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” “It’s been a fun ride with you;…
 
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    Oman Collective Intelligence - MPiRe

  • Ice Bucket Challenge - Epic Fails

    22 Aug 2014 | 11:15 pm
    The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.Currently the ALS Association has received $53.3 million in donations compared to $2.2 million during the same time period last year. Donations have come from existing donors and new donors.Thanks to social media the activity went viral this year when many celebrities across the world joined the initiative, surely you must have seen some recently.
  • Social media job of the day

    12 Aug 2014 | 10:48 pm
    Zeenah, one of Oman’s biggest, most progressive communication companies, is looking for a Social Media Account Executive.You have passion for social media and are an active user of major networks (Twitter, Facebook, Sabla, YouTube, LinkedIn, Instagram, etc.). You understand social media, its business value and why feeds, promoted posts and Facebook ads are important.You are social by nature, able to converse with fans and build communities online. You take pride in customer service excellence.You are eager to meet and exceed objectives and take on more responsibilities, and able to…
  • Social Celebrities - Sami Al Zadjali

    6 Aug 2014 | 9:35 pm
    Sami is one of those people I’ll never be bored listening to; i met him several times and he's always positive and entertaining. Very successful at all he does as you’ll see from what he has achieved already. He's a sort of jack of all trades. Here is what Sami shared with us:The First Doctor of Pharmacy (Pharm.D) in Oman, First Omani holding a degree in (Social Marketing - Specialist in Emotional Branding), Researcher in Burnout Syndrome (Depression at Work), X-Model, a Fashion Designer & Founder of Razza Fashion, Radio Show Presenter, Social Media Personality & currently…
  • Facebook is down. Call the LAPD

    5 Aug 2014 | 4:58 am
    If you use Facebook you might recall that a few days ago, August 1st, the social media giant was down for a short period of time across the globe, even here in Oman. This is the second time that it happens within a few months.News channels reported the news as a ‘breaking news’ and naturally many people started to panic and some of them called the 911! (I know...hard to believe).The hashtag #facebookdown quickly became the top hashtag worldwide but what entertained people most was this tweet from Burton Brink, a police officer in LA, which was retweeted and favourited several thousand…
  • Dar El Ezz scores 50k+ Facebook fans

    27 Jul 2014 | 9:55 pm
    The recently inaugurated Dar El Ezz dining complex in Nizwa has reached a staggering 50,000+ fans on Facebook in just a few weeks.The page was created on April 17th 2014 and, as publicly stated by one of Dar El Ezz Senior Managers on his personal profile, started ‘going Viral’ even before the complex was inaugurated. Awesome, isn't it? As days went by more and more people became fans of this extraordinary page, in fact, all of you reading are probably fans too. The complex opened its doors to the public on May 15th 2014 and since then the page was only…
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    Arekibo

  • Teens and tech: how digital is shaping their communication habits

    Carmel Doyle
    7 Aug 2014 | 8:35 am
    With a new report claiming that children as young as six in the UK believe they have the same knowledge of communications technology as their 45-year-old counterparts, we take a look at how the new boom of tech-savvy youths are harnessing digital platforms to disrupt the ways in which they use the internet and communicate with others. Firstly, in its latest Communications Market Report published today, UK communications watchdog Ofcom attests that a “millennium generation” of 14-15 year olds in the UK are now the most technology savvy, having been the first generation to reap the rewards…
  • Digital risk officers and security – what to expect in organisations of the future

    Carmel Doyle
    15 Jul 2014 | 5:22 am
    Digital risk officers could be soon coming to an organisation near you, that’s if new analysis from Gartner is to be believed. According to the research and advisory firm, with the rise of digital business innovation, 2015 will be the year that digital risk officers (DRO) will come to the fore in large firms operating in the digital space. Could we be in the midst of a disruption of the traditional security officer role? With companies striving to keep apace with the evolution of all things digital, the Gartner analysis also suggests that more than half of CEOs will have a senior…
  • M&S admits its revamped website has impacted sales – how could this have been avoided?

    Carmel Doyle
    8 Jul 2014 | 9:00 am
    Retailer Marks & Spencer (M&S) has conceded that its new website could be to blame for declining sales of general merchandise over the past three months, following the release of its Trading Results. Could this have been avoided, however, with better strategic planning especially around user experience (UX) and pre-launch usability testing? The multi-channel retailer has posted its latest Trading Statement in which M&S chief executive Marc Bolland admitted that the new M&S.com website, which went live in mid-February of this year, has caused issues. “We have seen a…
  • Facebook: how to lose friends and alienate people … time for a new social media era?

    Carmel Doyle
    2 Jul 2014 | 9:12 am
    Facebook COO Sheryl Sandberg has today apologised on behalf of the social network for the recently revealed ‘emotion manipulation’ study undertaken on the platform in 2012 amongst some 700,000 unsuspecting users. How has the digital world been reacting, and what about some of the latest kids hitting the social media scene … Are we in the midst of an entirely new era for online communication? The Facebook story has been well told by now, following the publication of a study in the PNAS Journal. Here’s a round-up, however. Facebook researchers, led by data scientist Adam…
  • Intranets, employees and digital workplaces: the value of factoring in mobile

    Carmel Doyle
    2 Jul 2014 | 3:53 am
    With companies increasingly recognising the value of ‘personalising’ their intranets, mobile-optimised employee platforms are also starting to catch-on as a means of raising engagement levels, especially as orgnaisations become more diverse, digital and dispersed. That’s according to a new report on intranets, released by the user experience (UX) consulting firm Nielsen Norman Group. The Intranet Portals: UX Design Experience from Real-Life Projects report, an updated fifth edition, is the result of Nielsen Norman’s analysis of intranet portals from 16 organisations spanning…
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    Laurence Borel

  • Star Paws – Cute emotionally engages viewers

    Laurence Borel
    31 Aug 2014 | 3:32 am
    Did you know that a staggering 15 percent of all internet traffic is cat-related? Animals on the internet have become big business, with some pets attracting more fans than Hollywood celebrities. Think about Grmupy Cat, Three Mobile’s #DancePonyDance or #SingItKitty ads, Budweiser’s #BestBuds 2014 Super Bowl ad, the Dulux dog or the Andrex puppy. Animals are big business. Inspired by this online animal revolution, advertising agencies are on the hunt for cats, puppies and an array of other animal stars to front their campaigns and boost the profits and profiles of the biggest…
  • Student accommodation in the heart of trendy East London

    Laurence Borel
    16 Aug 2014 | 12:31 pm
    If you have read my top tips for new students, you will have noticed that I mentioned that finding the right accommodation is crucial to your students’ wellbeing. I personally did my undergrad outside of London in Canterbury and lived in Halls during the first year of my undergrad. I had the time of my life. Of course, as a mature Postgrad student, things are a little different for me as I live on my own in Clapham. So I asked myself, where would I live if I were an undergrad moving to London? East London for sure, which is where I my London adventure began before leaping South of the…
  • UK clearing is almost over; a few words of wisdom to future students

    Laurence Borel
    14 Aug 2014 | 12:58 am
    I am finding it hard to believe that we are now in mid-August and that my Masters of Research is almost over. Things have been busy at my end finishing off my hashtag project thesis, authoring a book chapter, turning said thesis into an article and applying for a PhD. Phewww! I sit uniquely on both sides of the academic fence, part lecturer and part research student. When I lecture at my former university down in Kent, I often hear students complaining about the cost of education and the perceived value of studying towards a degree. As someone who went back to university ten years after…
  • Books about town; London streets filled with #bookbenches

    Laurence Borel
    6 Jul 2014 | 1:06 pm
    BookBench trails – 2nd July – 15th September  I am a sucker for cultural trails. They remind me of my time working in Digital Marketing during the Olympics. Launched by the National Literary Trust (NLT) and Wild in Art, the Books About Town project sees 50 BookBench sculptures placed around the capital, from Greenwich to Hyde Park, to celebrate books and reading. The NLT has launched 4 maps showing people where they can find the benches, clustered around routes in Bloomsbury, the City, Greenwich and along the Thames. Here are a few of the benches Instagrammed this afternoon…
  • NOMAD’s ChargeKey and ChargeCard now available from Amazon in the UK

    Laurence Borel
    9 Jun 2014 | 11:52 pm
    Tired of having to carry a cumbersome iPhone cable around? Look no further, NOMAD’s ChargeKey and ChargeCard are now available from Amazon in the UK. Compact enough to attach to your keys and fit in your purse, these handy charging cables are my new best friends. My slight preferences goes to the ChargeKey which I find more compact and slightly easier to use than the ChargeCard, but maybe it’s me being picky! Get them now on Amazon!   Thanks to NOMAD for the the sample units!
 
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    Marketing

  • Social Security

    David Howell
    26 Aug 2014 | 4:00 pm
    Précis:  As cyber attacks continue to rise, how should your corporation ensure its use of social media networks is secure? Using social media in a corporate environment means paying particular attention to security. However, the latest Kaspersky Labs security report illustrates that there is much more that needs to be done in order to secure social media networks. Related Content:  Which social media networks does your corporation use? Employee Advocates: A major source of sentiment that's often overlooked Image:  Primary Event:  The Social Media for Customer Service…
  • Big Data in Social Media Part 3: Defining the data for your corporation

    Tamsin Oxford
    26 Aug 2014 | 4:00 pm
    Précis:  To get any value from Big Data corporations need to clearly define the information they need to leverage in order to deliver high levels of ROI In the first part of this series examining the role of Big Data in social media we looked at how it has the potential to transform customer insight. In the second part we considered the methodologies that corporations can adopt in order to sift through the data. In this final section we are asking the question - what type of content should your corporation be filtering out to influence sound commercial business decisions? Related…
  • The Wednesday Update including are your videos actually viewable? Promoting on Facebook and why social media is SMART

    Liam Dowd
    6 Aug 2014 | 4:00 pm
    Précis:  This week's 4 hot happenings from the world of corporate social media Promote on Facebook Brands have spent a huge quantity of resources getting to grips with what social media can do for their corporations. Connecting with consumers via social media marketing is now an established channel. How consumers react after a sale is complete is an interesting area to explore. Related Content:  Facebook Contagion Video Social Media Marketing Part 1: Why does the modern business need video on social media? Women Like to Pin The Wednesday Update including how to become a…
  • How social media is now used in corporations

    David Howell
    6 Aug 2014 | 4:00 pm
    Précis:  How corporations are using the myriad of social media channels available to them has evolved to become an integrated marketing mix How corporations are now using social media has always been a fascinating question to ask over the last four years. Social media gained its entrance into the corporate environment via marketing. However, as social media has evolved, so has its use across many corporate departments. Last year’s study concluded that 90% of companies now use social media as part of their wider marcomms strategy. Related Content:  Corporate Social Media 2014:…
  • Customer Centric Social Media Part 2: Personalisation and interaction

    Tamsin Oxford
    29 Jul 2014 | 4:00 pm
    Précis:  Personalisation has been radically altered in the age of social media and businesses need to adapt The age of social media has dramatically changed the way brands interact with their customers. Social networks offer rich resources of information that can be used to make conversations with consumers personal and attuned to their preferences. Social media is awash with the passions, loves, hates, moods and preferences of a billion lives and corporations are in a unique position to use this data to create personalised customer interactions and create a lifetime of customer…
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    EduTek n Social Media Advisor

  • SRecoder for High Quality Video

    EduTek_SocialMedia Consultant
    27 Aug 2014 | 11:19 pm
    Today I came across SRecorder free software that records your PC desktop at a high audio and video quality. The entire instructions for downloading and installing the software can be accessed by visiting the URL http://srecorder.com/home I have not explored the software yet, but those interested can explore by visiting the above link.
  • CUE Learning Revolution Online Summit Featuring Google for Education

    EduTek_SocialMedia Consultant
    21 Aug 2014 | 5:49 am
    'CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. This September, these organizations will be hosting the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves'. The summit is on Sept. 6-7, 2014.  9 am - 6 pm GMT-7 and the registration is open now. For more details visit 'CUE Learning Revolution Online…
  • Customized Learning

    EduTek_SocialMedia Consultant
    28 Jul 2014 | 3:09 am
    I have tried to explain visually, how one can provide a customized learning environment to learners based on their interest, cognitive skills, learning style and learning mode. I’ve suggested that if the assessments from various modes of learning such as F2F, eLearning, mLearning and informal are thoroughly analyzed, the analysis will pave way for customized learning that will try to bring the best out of the learner as content will be offered to the learner in the way most preferred by him / her. Here I have suggested that the knowledge from informal learning be analyzed by integrating it…
  • Quest-Based Learning Virtual UnConference

    EduTek_SocialMedia Consultant
    21 Jul 2014 | 10:56 pm
    Interested in Exploring 3D GameLab? Then attend the ‘Quest-Based Learning Virtual UnConference’ on July 30th –July 31st, 2014. Quest Boise is a free 2 day virtual unconference program where you can explore designing and teaching with experts in the field of quest-based and gamified learning. You can register for the QuestBoise sessions by clicking the following hyperlink. QuestBoise Sessions           Hope you will enjoy exploring 3D GameLab!
  • My latest Updates on Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    10 Jul 2014 | 1:36 am
    I’ve been curating interesting articles related to Educational Technology and Social Media Marketing on Scoop.It You can visit the following links to get a glimpse of what I had added on above mentioned topics. Educational Technology Social Media Marketing
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    Madras Geek

  • 10 Best Price Comparison Websites in India

    Srivathsan G.K
    12 Aug 2014 | 5:03 pm
    Price comparison websites are lifesavers in these days where discounts are hard to come by, and prices travel in only one direction: up. Since the explosion of e-commerce websites in India, the number of options people have for shopping online have increased drastically. Most of these shopping portals offer exciting discounts and deals in numerous categories. Unfortunately, it is very time-consuming to keep track of all such discounts and deals. Also, if you wish to shop in only one category, your favourite shopping portal might not have a deal, while another one might. You miss out on such…
  • How to Save Google maps offline in Android and iOS

    Srivathsan G.K
    21 Jan 2014 | 12:42 am
    This has got to be one of the best hidden features on Google Maps: accessing maps without data – a huge advantage for when you’ve run out of data or you truly are in the middle of nowhere with no sign and in dire need of a map. To access this feature you need the phrase that pays: “OK Maps”. Zoom into the part of the map you most want to save for offline browsing. Tap the search bar and type “OK Maps” (excluding the quotation marks) and tap the search button. Why not just take a screenshot, you might ask. Simple: Google lets you zoom into the saved map for greater detail. This…
  • Control Your Android device from PC with Wondershare MobileGo

    Srivathsan G.K
    18 Nov 2013 | 7:04 am
    Wondershare has always been my favorite company when it comes to Video converters, dowloaders, flash tools etc. From Wondershare, here is an awesome tool to manage everything on your android device (phones and tablets) from your PC. With Wondershare MobileGo for android, you can control everything on your android device from PC. You can backup / restore android files, transfer music / videos / photos from your device or PC. You can install / uninstall apps, transfer contacts, find duplicate contacts, send / reply SMS etc. Wondershare MobileGo for Android is a live safer for digital addicts…
  • Which 2013 Smartphone is the Best for Gaming?

    Srivathsan G.K
    28 Oct 2013 | 12:00 am
    Just a little while ago the answer to that question would have been easier to answer than it is now. Before the latest iPhones were announced the best smartphone for gaming was the Samsung Galaxy 4S, and that included playing multiplayer console quality games, downloaded game apps. There was no comparison, that phone kicked the rest of them into touch, including the iPhone. However the latest high performance iPhone, the iPhone 5S, could be a game changer. Let’s take a look. First the downside, if you want to buy a top spec iPhone 5S with 64 GB of memory without a contract it will cost you…
  • Create Short Animated Gif on Google+ with Auto Awesome Tool

    Srivathsan G.K
    10 Sep 2013 | 7:25 am
    Google+ has added a new feature called Auto Awesome which automatically creates new photos that you’ve already added. From the series of photos which you’ve added, it automatically makes a short animated gifs from bursts of related pictures. Auto Awesome tool creates motion photos from the photos that you’ve uploaded. Auto Awesome can merge your pictures into HDR (high dynamic range), panoramic shot, animated gifs and more. For example: if you upload series of photos in different exposure, it merges them into one HDR image. If you upload series of landscape photos with some overlapping,…
 
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    Plum Deluxe

  • Autumn Sipping: Make Your Own Personalized Pumpkin Spice Latte

    Krista Bjorn
    2 Sep 2014 | 4:00 am
    Pumpkin spice lattes may be the quintessential fall drink, but they can also be expensive and chock full of sugar and other additives that detract from the heart-warming experience this beverage should provide. And for those allergic to dairy, the milky concoction is something they can only dream about. Thankfully, with a bit of clever substitution and elimination, you can create a healthy version that is not only creamy and scrumptious but suitable for any dietary needs or desires. A pumpkin spice latte requires four ingredients: a good base (espresso), flavored syrup, foamy milk, and spices…
  • The Road Less Traveled: Why Walking Parties Should Be the New Social Craze

    Janice Bear
    1 Sep 2014 | 4:00 am
    A majority of the working class spends nine and a half hours a day sitting and, sadly, none of them have medical insurance that covers care costs for derriere spread. But you’re in luck because we’ve found the cure! Party your butt off by hosting a walking party! The What and Why Business executives have started integrating walking and meetings because it offers so many benefits. Exercise and fresh air are the two most obvious advantages. Walking and talking side by side cuts through hierarchical and status distinctions and sets people at ease. — Feet First Limits the numbness felt…
  • Miguelito: Italian-Themed Beer Cocktail

    Andy Hayes
    29 Aug 2014 | 1:00 am
    If you’ve spent any time here at Plum Deluxe, you know that beer cocktails are very en vogue. The same can be said for classic Italian cocktails or anything with Campari. That’s why we were so intrigued when we saw the Miguelito cocktail recipe from one of our local mixologists here in Portland. This drink is great for casual evenings, especially if you’re interested in playing around with some cocktails while enjoying light nibbles and conversation. While these are unexpected flavor combinations, we think the results are superb! Miguelito Created by Douglas Derrick of Raven…
  • Feeling Juicy: A Little Love Affair with Juice Cleansing

    Carrie Keplinger
    28 Aug 2014 | 4:00 am
    You’ve all heard of juice cleansing by now, yes? I first came across the notion a few years ago when my husband was looking for new ways to heal his gut. Not long afterward, I started hearing about all different juice cleanses from all different sources: entrepreneurs, stay-at-home-moms, office workers — everyone was doing the juice. So when New York City-based company Love Grace asked if I wanted to try their juice cleanse, I was totally game. Get Juicy First, let’s lay down some info just in case you’re still not sure what juice cleansing is or what it’s good for. The biggest…
  • Superb Side Dish: Parmesan Peas, Please!

    A Guest Writer
    26 Aug 2014 | 1:00 am
    While your focus at any meal should be on attention-getting main dishes, upgrading your sides can make a big impression on guests and friends. And here at Plum Deluxe, we love to give our veggies the gourmet treatment. This easy side is one magical way to get any picky eater in your family to eat peas. It’s quick and delicious. This goes great with chicken dishes, like our herb-crusted roasted chicken or mango chicken. Parmesan Peas Makes 4 servings Ingredients: 2 cups frozen peas 2 tablespoons of butter 1/4 cup grated/shredded Parmesan cheese salt and pepper to taste Preparation: Cook…
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    smcdallas.org

  • Business Member Spotlight: Atomic Design & Consulting

    Kay Byfield
    1 Sep 2014 | 10:23 pm
    Professionals and businesses who are involved in social media, marketing, and public relations throughout North Texas support the Social Media Club of Dallas. Our programs, messaging, and our blog are designed to provide resources and connections to leading practitioners in our area.http://smcdallas.org/wp-admin/post.php?post=4293&action=edit&message=1 Businesses memberships enable the organization to invite nationally recognized experts to come to Dallas and provide great monthly programs. In addition, we also host top notch events like the Social Media Showcase coming on September…
  • Relevance in B2B Content and Social Media Marketing

    Kay Byfield
    25 Aug 2014 | 10:27 pm
    Mike Merrill’s blog post on August 12th  was just a preview of the great presentation he gave to the Social media club of Dallas on August 21st. His talk was packed with valuable insights about developing and executing a marketing strategy that focuses on providing relevant content for audiences to build engagement with your brand. Mike jumped on the social media bandwagon back in the early days and was one of the founders of the Social Media Club of Dallas back in 2009. He has served as President of the group and social media has long been a key aspect of his career activities including…
  • Foursquare’s New Split Personality: Growth or Game Over?

    Laurie Shook
    18 Aug 2014 | 10:53 pm
    Three years ago, consumers and financial analysts were up in arms when Netflix announced plans to split itself into two separate companies: Netflix, which would focus solely on internet streaming, and Qwikster, which would focus on the original mainstay DVD mail delivery business. Consumers hated the split because it divided the user experience and increased prices 60% for users of both formats. The ensuing melee drove the stock price down and destroyed 50% of its market capitalization. Foursquare recently split itself into two applications: Swarm, which will support check-ins, and…
  • B2B Marketing and the Content Crisis

    Kay Byfield
    11 Aug 2014 | 11:20 pm
    Inbound marketing has taught us is that publishing and sharing great content is essential for building awareness and driving leads. The accepted notion in B2B content marketing today is that I need to publish more content if I want to build more demand. As the number of print publications declined, the rise of corporate newsrooms began offering promising new careers for numerous former journalists who joined the marketing ranks. Now corporate marketers have weekly editorial meetings, content calendars and headline brainstorming sessions to help improve the content engine. The rigor of this…
  • 3 Questions to Ask When Hiring a Social Media Assistant

    Kay Byfield
    4 Aug 2014 | 10:24 pm
    We all know the value of being on social media and promoting our companies online to a large audience, but that takes time. Because you’re busy running your business, you don’t always have time to schedule posts and updates on social media. If you’re thinking of hiring an assistant to help keep your social accounts up and running, here are a few things you need to know, to ensure a successful hire. What Does a Social Media Assistant Do? Before hiring a social media assistant to help manage your brand’s social outreach, it’s important to understand what their job description entails.
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    Ernest Barbaric

  • Love As a Marketing Strategy

    eb_admin
    29 Aug 2014 | 11:29 am
    I work in marketing, and sometimes… I’m ashamed of our industry. If you were to judge the marketing field by the articles and books being produced, consumed and promoted these days you’d think we’re all parasitic wastes of skin. From oversimplified, vague and useless content like the “Top 5 ways to increase your followers” and “3 things you didn’t know about Kim Kardashian’s ass”, to books on using the latest psychology and neuroscience to manipulate customers into buying MORE STUFF – it’s hard to believe marketing…
  • Second Act: Are You Making a Living Or Making a Difference?

    eb_admin
    14 May 2014 | 9:46 pm
    Have you ever heard of the Taiwanese Monkey Trap? It’s a device used to capture monkeys, to make what I imagine is pretty swell monkey stew (maybe also Louisiana-style monkey ribs? I don’t know. </digression>). Hunters build a box with open wooden slats, and place a banana or a piece of similar sized fruit in it, and make sure it’s clearly visible. They also cut a hole in the box, just big enough for the monkey’s open hand to reach through and grip the bait. Inevitably, a passing monkey smells or sees the banana and reaches in to pull it out – and the trap…
  • The Science And Psychology Behind Viral Articles In Your Social Feeds

    eb_admin
    23 Mar 2014 | 1:21 pm
    A symphony of psychological triggers orchestrated a chemical soup in your brain and within a split-second signalled the amygdala (part of your brain that performs emotional processing) to sound the alarm in your hypothalamus (brain’s command center). It activated and synchronized your nervous system, muscle fibres and bone structure – finally instructing your finger to click or tap on THIS headline. Only to find this: You clicked. Because of fear. Because your “information gap” was exploited (sounds kinda dirty, doesn’t it?). Because we’re wired this way.
  • These 3 Small Businesses Are Rocking Instagram (And How You Can Too)

    eb_admin
    28 Jan 2014 | 8:10 pm
    I’ll admit it… I’m a casual Instagrammer. For me, it’s mostly pictures of Jazz, gym and motorcycles. However, I’m seeing a really interesting social dynamic developing there, which presents a great opportunity for the right kind of small business to connect with customers and grow their brand. Aside from running a couple contest campaigns, I haven’t had much of a chance to use it in the marketing mix for most of my clients. So I reached out to a few Instagram rockstars for some tips and advice. I asked why they chose Instagram to be one of their marketing…
  • Do you have a passion project? Why NOW is the time to start one.

    eb_admin
    15 Jan 2014 | 9:37 am
    There will be a time when you’ll think back to this moment and either regret that you didn’t act, or cherish that you did.   I’ve read almost all of Seth Godin’s books. He started losing me a bit right around Linchpin, when he started talking about art and artists, and sharing your art and so on. It sounded hokey and weird, with quotes like this: “Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.” – Seth Godin It took me…
 
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    HarveyLeach Media Training

  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
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    Kommein

  • The ALS Challenge and Peer Pressure

    Deb Ng
    22 Aug 2014 | 6:49 am
    Over the past few weeks I watched my Facebook friends take part in the ALS Ice Bucket Challenge. The challenge itself has been a remarkable success, with millions raised for ALS. It’s a very worthy cause, and I think it’s terrific so many people are participating to raise funds and awareness. Though I was tagged many times, I chose to donate over participate because being drenched in ice water isn’t my thing. However…. ALS isn’t my charity of choice. When I give, I prefer to give to breast cancer charities, as my mom is a breast cancer survivor, and prostate…
  • “Free” Content Isn’t Free: Why I’m Not Clicking Through

    Deb Ng
    22 Aug 2014 | 5:28 am
    In my world, “free” means, well, free. As in, no cost or obligation to the consumer. However, in the online world, free always comes with a price, even if marketing people try to spin it otherwise. I think that sucks. If I have to sit through a video in order to see your content, it’s not free. I still have to provide my time in exchange. If I have to sign up for a newsletter or to be on your “list,” before I can download your ebook, it’s not free. I still have to receive your newsletter and sales pitches in my inbox every week. If I have to Tweet, Like, or…
  • On Looking for Work When You’re “Old”

    Deb Ng
    21 Aug 2014 | 6:07 am
    I landed my first “real” job as receptionist at a publishing company when I was 20 years old. That job got my foot in the door and led me to where I am today. I learned everything I knew about writing, creativity, and professionalism from the people I worked with for the 15 years that I remained in publishing. I didn’t like working in publishing very much, but I did enjoy the opportunities to learn, work with a team, and be creative. The thing is, I feel creatively as young now as I did back then. If that’s even a thing. I know I’m not in my 20′s but my…
  • Here’s What’s Wrong With Freelancing Today

    Deb Ng
    2 May 2014 | 4:41 pm
    In the 15 years I’ve been freelancing, not much has changed. Clients are paying crap, and writers are taking that crap and writing crap in return. It’s a vicious cycle. Here’s some of what’s wrong with freelancing today. The Pays But Not With Cash Client “Like any startup we have no funding yet, but there may be a few Amazon or Starbuck’s gift cards in it for you, especially if you bring some friends on board to read and comment on your work. When we do get funding we will definitely need great writers/editors.” So I checked with my mortgage company…
  • The Argument for Keeping Those Blog Comments Open

    Deb Ng
    3 Apr 2014 | 7:17 am
    “The comments are what differentiates a blog from a website, ” they told us. “Engage!” they said. “It’s about building community…” …And engage we did. Ever since I published my first blog post in the late 90′s, I lived for the interaction. It was the spirit of community that really made it all worthwhile. I’m a chatter. I like to talk to people. So when people I didn’t even know became regulars -first on my humor blog, then on my freelance writing blog – it was a great rush and a truly valuable experience. I can…
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    The @Steveology Blog

  • Picking The Right Social Media Platform For Content Marketing

    Steve Farnsworth
    28 Aug 2014 | 9:15 pm
    The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? First of all, understand that this isn’t the Zen Koan it sounds like. Yes, for someone who’s new to content marketing, or who may be the only social media guru at their business, the prospect of tending to ten–or more–social media accounts may be daunting. (And it’s important to make…
  • Personal Branding Audit and Action Plan for CxOs

    Steve Farnsworth
    22 Aug 2014 | 4:56 am
    C-Level executives may find it tempting to mimic other executives when it comes to personal branding, and that’s a mistake. Great personal brands are founded on uniqueness. Luckily, it’s simple to begin building your personal brand with some good information and an honest look at your goals and resources. Patrick Sitkins is a brand strategist who works with midsized and large businesses, and he has a few ideas that might help. Here are some easy ways to audit and begin building your personal brand. Click To Tweet>> Personal Branding: Why should anyone do business with you?
  • Creating Strong Social Brands for CxOs

    Steve Farnsworth
    20 Aug 2014 | 12:41 pm
    A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand of a CEO, CMO, CFO, or the brand of a midsized company, whether you’re selling directly to customers or distributors, it’s still just a matter of how you are perceived. As my mentor used to tell me ad nauseam, perception is reality. She meant that the reality will impact you in very real ways. If you or your company is unknown – if you don’t…
  • Telling Your Brand’s Story Using Social Media

    Steve Farnsworth
    6 Aug 2014 | 4:56 am
    Can Midsized Business Tell Their Brand Story Using Social Media? Looking at the Dog’s Breakfast that makes up the majority posts, updates, or tweets for B2B and midsized companies you might be inclined to answer, “No, you can’t.” However, you can if you talk about the real humans behind the brand. Large companies are slow to change. This is why small and mid-sized companies have an advantage over their bigger competitors. They can use their agility to great ❤ ❤ ❤ Please Click And Tweet This Post ❤ ❤ ❤ Well that’s really the important part, Janet Fouts told…
  • Why Are So Many Midsized Businesses Trashing Their Brand On Social Media?

    Steve Farnsworth
    4 Aug 2014 | 12:12 pm
    Last Saturday I was sitting in Trad’r Sam, a dilapidated by well-loved tiki bar in San Francisco’s Outer Richmond district, waiting for a friend. Lost in reading I was startled by a disheveled man yelling, “Forty-two.” Caught off guard I broke the cardinal rule when dealing with crazy; I briefly looked up from my reading…Drats. I made eye contact. Immediately I started reading again while doing my best “You can’t see me” imitation. It didn’t work. “Forty-two. See. What’d I say? Why can’t they? I told you. What’s this? Then there was…
 
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    Ricardo Bueno

  • 7 Smart Strategies for Following Up With Online Leads

    Ricardo Bueno
    28 Aug 2014 | 7:00 am
    Leads360did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you’re not going to convert any of them into closings. In today’s post I’m going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify’s research study found that the simple act of following up with a lead within a minute of lead generation can increase your…
  • Lead Conversion Is a Two-Step Process

    Ricardo Bueno
    25 Aug 2014 | 7:00 am
    The best way to improve any marketing campaign is to look at your data. Measuring things will help you make a better decision or change your actions if something isn’t working the way it’s supposed to. If you have a real estate blog and an IDX system installed, would you be able to tell me your conversion rate for the last 3 months running? Lead Conversion is a Two-Step Process Step number one is tracking how many website visitors turn into IDX registrations. This includes consumers who submit an inquiry on a property or submit an online showing request. So let’s say that…
  • Use Open House Data To Generate More IDX Leads

    Ricardo Bueno
    7 Jul 2014 | 10:21 am
    It’s been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I’d plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the flyers. Their next step? Call to request a showing and/or plan their weekend to go preview those properties. So why…
  • Build A High Converting Real Estate Website with AgentPress Pro

    Ricardo Bueno
    9 Jun 2014 | 11:19 am
    There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you’re building a real estate website it’s important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements that make your community unique)? In many cases, you pick a “starter theme” and you…
  • 12 Reasons People Don’t Trust Your Real Estate Website

    Ricardo Bueno
    20 May 2014 | 11:35 am
    Developing a brand people can trust online is easy. Position yourself as the “go to” expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you’re there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many real estate websites miss the mark. Instead of building trust with their readers, they’re…
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    Jeffbullas's Blog

  • How To Start a Riot With Social Media

    Pete Hugh
    1 Sep 2014 | 1:41 pm
    Admit it, you’ve wondered. How do I take my audience and turn them into fanatics? How do I get people so excited about my brand that they forget to eat? Perhaps you’ve seen the hordes of slavering fans that Steve Jobs attracted. Maybe you’re desperate to follow Seth Godin’s advice and lead your own tribe. In every country, every era, and every subject, there have always been people who could whip their followers into a frenzy… All they had to do was open their mouths or commit their pens to paper, and the world was putty in their hands. What was their secret? Attention… and…
  • The Often Forgotten Viral Content Marketing Tactic

    Jeff Bullas
    31 Aug 2014 | 1:15 pm
    It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of plane travel was pushing the boundaries for other humans within adjacent nostril range! But I needed to check traffic and approve comments on my blog, as a blogger’s journey requires keeping up with the daily tasks, habits and rituals of online publishing. Being always on in a connected 24/7 world is often relentless. It was a surprise to find when I checked my traffic that the blog post I had published 24 hours earlier had…
  • 15 Free Content Marketing Tools To Make Your Life Easier

    Jessica Millis
    27 Aug 2014 | 2:02 pm
    Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior. That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty. This often requires long hours of internet research to find what is considered relevant and…
  • Discover The Power Within You: Storytelling and Content Marketing

    Elena Dobre
    25 Aug 2014 | 12:37 pm
    A few days ago, a friend of mine sent me a message on Facebook in which she encouraged me to participate to a webinar. Unfortunately, I was out of the office and had no access to any device that would let me connect to the internet. I finally saw her message and read the title of the webinar,”Digital Storytelling and Content Marketing”. Part of me said, “I already know about storytelling”. A few days later, I found myself back in the office, checking my email. For the second time in less than 5 days someone recommended me to take a deeper look into the topic and importance of…
  • 11 Sure-fire Tips on How to Make Sure Your Email Marketing Works

    Luke Guy
    24 Aug 2014 | 1:34 pm
    When social media turned up the art of email marketing took a back seat with many marketers. But with Facebook organic reach reducing, email has become the new cool kid in the class. It’s better to ask someone for their email instead of waiting for them to “like” you. Having a healthy email list and high open rates is now essential. If you focus on the high deliverability of your content, you can’t lose. But remember you have many things in your way. This includes “Google bots” with the nanny abilities of determining who goes where. They determine your email…
 
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    Shiraz@ShirazDatta.Com

  • Stop thinking….Start Giving…..A Smile…{Weekend Writing}

    29 Aug 2014 | 6:04 am
    I recently discovered the below two great piece of work on YouTube… We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment. There are many millions of heroes out there of which one may be…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    20 Aug 2014 | 5:50 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • E-Commerce Emergence in APAC

    14 Aug 2014 | 11:27 am
    Let me starts with a big picture – Few days ago Flipkart (India #1 online e-commerce site) announced a $1 billion fundraising and incidentally Amazon announced additional $2 billion investment into its India expansion which suggests something brewing in the India market with a growth potential similar to China, where consumers spent almost $300 billion online last year and India where consumers are widely accepting the entire ecommerce way of life. Further, the two emerging markets both have massive populations of over one billion, buoyed by a rising middle class, rapid GDP growth and…
  • The Evolution of Marketing Data [Infographic]

    12 Aug 2014 | 2:50 pm
    Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that. The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all…
  • Data Driven Marketing

    30 Jul 2014 | 9:23 am
    This info graphic based on a recent survey conduct with almost 1000 digital marketer and analysts by folks at Econsultancy provides a great insight into the importance of data in the entire whelm of marketing paradigm. This while advocates the fact that in any organization which is serious about marketing in this data age needs to elevate up on how they use or rather utilize their data to make the marketing decision. Further, the importance of data and its ability to understand and further base marketing decision and/or investment dollar base on deeper data analysis is not only good to have…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • Messages Nonprofits Can Use to Raise Awareness

    Claire Axelrad
    2 Sep 2014 | 5:45 am
    Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. I told you to stop thinking “marketing communications” and to begin embracing … Continue Reading Author information Claire Axelrad This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., CFRE. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of…
  • 5 Twitter Hashtag Analytical Tools and How to Leverage Them

    Tammy Kahn Fennell
    29 Aug 2014 | 5:45 am
    The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading Author information Tammy Kahn Fennell This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media…
  • How to Drive Traffic From Social Media Contests

    Lilach Bullock
    28 Aug 2014 | 5:45 am
    Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to … Continue Reading Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street…
  • New Strides Made in reddit Advertising Features

    Jesse Aaron
    27 Aug 2014 | 5:45 am
    As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Facebook advertising campaigns are the most popular, featuring a … Continue Reading Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you…
  • 5 Ways to Create an Engaging Customer Experience

    Joe Ruiz
    26 Aug 2014 | 5:45 am
    Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from … Continue Reading Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm…
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    Social Media DDS

  • I am NOT Going to Write About the ALS Ice Bucket Challenge

    SocialMediaDDS
    1 Sep 2014 | 6:00 am
    Well, okay….maybe I am.   Social Media and worthwhile causes… There is a lot of recent debate as to the true motive people have for posting their video ice bucket challenge entries onto social media platforms.  Is the #icebucketchallenge encouraging activism or slacktivism ? To be clear, the goal to increase awareness of the disease Amyotrophic Lateral Sclerosis […]
  • What Do I Do Now? Common Social Media Questions

    SocialMediaDDS
    25 Aug 2014 | 5:00 am
      So you have your business online infrastructure in place…a website that allows you to add fresh content and keep current with the information people are seeking when researching your business.  Now it’s time to dip your toe in the social media stream but you have so many social media questions! What do I do now? […]
  • Walking the Walk: Social Media From the Ground Up

    SocialMediaDDS
    11 Aug 2014 | 5:00 am
      You know, in life, often times we spew a lot of verbiage that we hope we can pass off as wisdom and brilliance.  But, it really isn’t until you strap on a good pair of reality shoes and choose to actually walk the walk that your true nature is revealed. Lately, I’ve been walking the walk. […]
  • Decluttering Your Social Media Life

    SocialMediaDDS
    4 Aug 2014 | 5:00 am
      Every once in awhile, I switch into high gear in an effort to declutter my life.  I’m in that “Decluttering Mode” right now.  This urge to declutter takes me from my personal life right through my business social media life.   Decluttering can be so cathartic! At home, decluttering is easy.  Clean out closets, organize drawers, […]
  • Social Media Etiquette: Check Your Snark at the Door

    SocialMediaDDS
    28 Jul 2014 | 5:00 am
      One of my favorite things to do in real life and online is to observe.  You can learn so much by just watching and listening.   People can be so interesting. That said, though fascinating and interesting, people can also be rude.  Filterless. Bullies.  And, it seems as though the perceived safety of online […]
 
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    blog

  • Engaging your strategic influencers: What B2B marketers can learn from B2C

    Aaron Peterson
    28 Aug 2014 | 4:46 pm
    Ecommerce has been revolutionizing and evolving business to consumer (B2C) commerce for the past couple decades. The push by business to business (B2B) to develop a sophisticated eCommerce experience on par with what is available from the leading brands and retailers in B2C is fundamentally changing the traditional notions of B2B online strategy. B2B brands that openly embrace this evolution will gain a much-needed advantage over their antiquated competition. I recently had the chance to speak with industry blogger, Angie Panezott, on the ecommerce transformation currently taking place in the…
  • The future will be driven by big data

    Brent Robinson
    26 Aug 2014 | 7:06 am
    Every online interaction is a data point. What consumers buy, read, like, watch, discuss – all of this data makes up their digital identity. And as more everyday products go digital – fridges, watches, thermostats, wearables – the amount of data businesses can capture about their customers is growing at a shocking rate. What can businesses learn based on all of that information? How can they use that data to deliver better shopping experiences and build lasting customer relationships? Consumers exchange data for value People are waking up to the power of their data. Consumers know…
  • Using social data in the travel industry: An interview with eDreams ODIGEO

    Emilie Rose
    20 Aug 2014 | 10:04 am
    Europe's eDreams ODIGEO is the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitability. We recently had the chance to sit down with Amaryllis Liampoti, Group Head of SEO at ODIGEO Barcelona, to learn how their team is gathering, analyzing, and leveraging user-generated content to improve their business. What sort of data are you able to glean from reviews? The data we collect using Bazaarvoice reviews has allowed us to publish creative content studies based on our customer's opinions. Two examples are our…
  • Digital MacGyvers: Smart brands are creative with their resources

    Lisa Pearson
    1 Aug 2014 | 11:27 am
    Creativity allows us to transcend the physical limitations of life, art, and beauty. It can also help us to challenge traditional notions of business and business resources. Here are a few creative examples of utilizing business resources to increase revenue. Are you using your resources creatively to maximize results for your company? Apply your current efforts in innovative ways to make your initial investment pay dividends. Lingerie Startup Uses Big Data to Engineer the World’s Best Bra By Issie Lapowsky for Wired Michelle Lam, founder and CEO of True&Co, is using big data to create…
  • Blue Ocean strategy and the ethos of artificial scarcity

    Brent Robinson
    31 Jul 2014 | 9:45 am
    There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If I am being honest, though, I should say I play a ton of video games. Naturally, I was so elated when Sony unveiled their new video game console last year, the Playstation 4, I bought it the day it was released. I was just as excited when the Nintendo Wii came out a few…
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    Social Strand Media

  • Facebook Launches News Feed Targeting on Organic Posts

    Tracy Sestili
    20 Aug 2014 | 9:25 am
    The other day I was doing a demo for someone and noticed that my Facebook Page had an extra icon in the status update box. I clicked, and to my surprise, it was “Add Targeting.” But here’s what you need to know: This is News Feed targeting, not post targeting. Anyone who comes to your Facebook Page can still see these posts. It just limits who can see them in their News Feed. The more targeting filters you add, the fewer people you will target. The minimum number of people you can target a post to is 20. You cannot use this organic type of targeted post to lookalike…
  • How To Write Good, Effective Social Media Copy: Writing The Perfect Post

    Tracy Sestili
    23 Jul 2014 | 11:57 pm
    Every wonder what it takes to get your content shared? Writing good, effective, tight social media copy for all of your posts is the key to getting your content shared and engaged with by your fans and followers. These tips can be applied to Twitter, Facebook, Google+, LinkedIn, Pinterest and more. If you didn’t catch this content on LinkedIn, Twitter or Facebook, here it is: How To Write Good, Effective Social Media Copy from Social Strand Media     Send to KindleThe post How To Write Good, Effective Social Media Copy: Writing The Perfect Post appeared first on Social Strand…
  • What Are The Key Elements In A Good Headshot?

    Guest Blogger
    11 Jun 2014 | 5:39 pm
    You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry Minimal. Crop: Feature your face. Image Size: Too big loads slowly. Not too small looks blurry. Professional…
  • 3 Reasons To Give Up Blogging

    Tracy Sestili
    19 May 2014 | 10:30 pm
    Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I’m exhausted just thinking about it. Not to mention doing client work. Who has time to write or read all of that? I don’t. Nor do you. And this year, as you know, I’ve decided to blog…
  • Do Your Blog Headlines Make People Click?

    Tracy Sestili
    11 May 2014 | 6:06 pm
    The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good questions. Let’s answer them. Why 8 words or fewer? Well, there’s no definitive answer in the APA…
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    SwellCrowd

  • 100 Ways to Run Your Business From Your Phone

    Rennie Filler
    31 Aug 2014 | 9:28 am
    Salesforce.com recently released an e-book titled, 100 Ways to Run Your Business From Your Phone, and I was fortunate enough to make the cut! Here’s what Salesforce.com has to say … “Using the hashtag #salesforce1selfie, they responded with hundreds of screenshots showing how they use the Salesforce1 app to do business on the go—from sales to marketing […]
  • Binary Tree uses Tango Card and Salesforce.com to Drive Real Results

    Rennie Filler
    7 Aug 2013 | 7:02 am
    I recently had the opportunity to engage with Salesforce.com business partner, Tango Card, on a very unique promotion.  As a result, I wrote the following blog post that details my experience working with the Tango Card Salesforce app. I detail my thoughts on its usefulness, and how it helped to streamline my existing processes as […]
  • Want 5 Minutes of My Time? Then Don’t Ask Me for a Meeting

    Rennie Filler
    31 Aug 2011 | 12:14 pm
    Like almost everyone with an email address today, I get a lot of email. I’m not just talking 20-30 new emails each day; I’m talking 100-200 new emails per day. To some of you out there, that may not seem like a lot, but to me – as someone who cannot leave a single unread […]
  • Emotional Marketing for Successful Sales

    Rennie Filler
    21 Sep 2010 | 2:15 pm
    I came across this website today: ChangingMinds.org. As an online marketer who’s ultimate job it is to develop and execute marketing initiatives that help drive revenue, I found the website quite valuable in helping me understand the aspects of how we can change what others think, what they believe, how they feel, and what they do. In a world where […]
  • Website Redesign & Content Creation

    Rennie Filler
    31 Aug 2010 | 11:58 am
    As I often mention, I’m the Online Marketing Manager at Binary Tree. We’re currently in the process of redesigning our website and we’rehoping to go live in the next 6-8 weeks (fingers crossed tightly). The project is very near and dear to the hearts of the entire company, including the Executive team, who are more […]
 
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    Sazbean

  • Harley Davidson: A Case Study in Smart and Savvy Marketing

    Sazbean Team
    2 Sep 2014 | 5:00 am
    Harley-Davidson is a company that represents freedom, heading out on the open road, and enjoying life in a free-spirited and independent way. Although Harley-Davidsons are, at their core, motorcycles that allow people to get from point A to point B, they are definitely more than a form of two-wheeled transportation. Thanks to some very clever and brilliant marketing techniques, Harley-Davidson has risen above being a regular motorcycle manufacturer and has transformed itself into a beloved and familiar company. The following marketing techniques may help explain why Harley-Davidson is…
  • Data Visualization: the Way of the Future, or Just a Trend?

    Guest Post
    20 Aug 2014 | 6:00 am
    With so much data being created in today’s world, it can be a tremendous task to organize and understand it. Despite being considered “boring” by many people, data has its place in the business world. Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedbackto determine what products customers want, and better understanding customers’ opinions on current products and services. Data visualizations are especially…
  • 4 Ways Your Marketing Fails

    Sarah Worsham
    14 Aug 2014 | 6:00 am
    Trier (Photo credit: sazbean) Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do Sometimes people think they need to use big phrases and keywords in their marketing and they forget to speak to who is important: people. If someone visits your website, or walks past…
  • Find the Funding You Need to Market Your Business

    Sazbean Team
    29 Jul 2014 | 7:37 am
    The Small Business Administration suggests small businesses with revenues under $5 million allocate up to 8 percent of those revenues toward marketing. That figure could be split between brand development efforts such as creating content for websites and blogs and the costs of marketing campaigns, advertising and events. However, that percentage assumes a business has margins of 10 to 12 percent after other expenses have been covered. It’s tempting to think you don’t need marketing if your business is strapped for cash. But remember, marketing is an investment in your future sales, and…
  • 3 Tips for the Best Use of Video in Mobile Marketing

    Sazbean Team
    22 Jul 2014 | 6:00 am
    Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. The study found that 65 percent of Americans in 2012 owned a smartphone, up from 44 percent in 2011. It also found that the average American consumer spends 60 hours per week perusing content across all devices. Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. But marketing campaigns containing only a talking head and still pictures are missing the boat. Neil Fleming, the New Zealand professor best…
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    SociableBlog

  • What’s The Social Media World Teaching Us These Days?

    Kiara Halligan
    22 Aug 2014 | 11:51 am
    Are you sick of hearing about how fantastic the world of social media is? Have you noticed how despite all these fantastic “benefits” we have not gained anything tangible or positive? If you have not noticed these things, then here is a list of negative things that social media has “taught” us. It is teaching us how ignorant people are There are some extreme cases of ignorance on social media. There are pages dedicated to the harmful effects of childhood vaccinations, even though 98% of North Americans have had childhood inoculations and are happy and healthy. The ignorance…
  • IKEA Makes Future Come Alive With Time Travel Experiment

    Bidisha Gupta
    20 Aug 2014 | 10:47 am
    Have you ever wondered how your life will look like in, say umm… 10 years from now? If you are IKEA customers, you can now peep into your future home with its new catalogue. IKEA is launching its new catalog with a Time Travel Experiment in which some IKEA customers are given the chance to experience their future. Excited? So are we. For this IKEA has teamed up with world-renowned hypnotist Justin Tranz to let young couples experience their future. Tranz has done over 6,000 stage shows and is the only hypnotist to ever legitimately perform on Broadway. He has helped thousands improve their…
  • 13 Social Media Post Ideas You Should Try Right Away

    Rohan Ayyar
    9 Jul 2014 | 10:36 am
    It was simple in the pre-social media days. Brainstorm with the team, come up with an idea to communicate to your audience, create it, release it and rest easy (for a while, at least). The juggernaut of social media has ended that blissful era. Today, every marketer needs to be ready with fresh new ideas around the same communication objective, every single day. Make that multiple times a day. So how many different ways can you talk about a boring product like say, a CFL light bulb? Quite a few, actually. Here’s are 13 different approaches you can take while planning your next social media…
  • Small Businesses: Online Presence Tips in the Home Improvement Industry

    Roxanne
    23 Jun 2014 | 5:26 am
    The Internet has become a global market for almost any industry. There is no denying the countless advantages that e-commerce has to offer for any type of business, too. However, having a web presence is a completely different thing altogether. It may not be effective to just have a website, without a strong social media presence and without a content marketing strategy. Search Engines, Social media communities and groups are the key to generating more traffic for your website, in order for you to gain more customers. While search engine web “spiders” (software that analyses content on…
  • 5 Great Ways of Socializing Your Online Property

    Rohan Ayyar
    23 Jun 2014 | 4:46 am
    The nature of social media is to generate engagement. In fact it is engagement in the form of personal interactions that is driving the growth social networks. The question is – are you bringing these social experiences to your website? Today’s website users are more discerning and demanding on the Internet than they ever were. They not only want user experiences that are relevant to their needs at any given point in time, but also demand a convergence of their experience on web and social. This means businesses can no longer think of their websites as entities isolated from the…
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    Lone Wolf Media

  • The best ways to Employ Roof covering Solutions

    admin
    21 Aug 2014 | 7:11 am
    Setting up a brand-new roofing or fixing your already existing roofing are 2 crucial activities that you do not intend to hand over to just any random person. You have to discover an excellent roof... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Gutter Brush – A Simple Remedy for Milwaukee Messy Gutter Cleaning

    admin
    26 Jul 2014 | 3:30 pm
    If you are like numerous home owners and assume “I’ll put things off until the following weekend break”, you could possibly finish up with substantial obstructions in your... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Special Roof Jobs in Indianapolis Need the Right Service provider

    admin
    9 Jul 2014 | 3:27 am
    Here is the first post from the lonely wolf – I will talk about finding a good roof and gutter expert in Indianapolis in the state of Indiana. Altering a roof or making small adjustments and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Financial Social Media

  • Should Financial Advisors Start Using New, Trending Social Media Platforms?

    Amy McIlwain
    28 Aug 2014 | 2:59 pm
      In this ‘Back to Basics’ series, I have already covered how to connect with your current contacts online, best practices for the 3 big social networks (Facebook, LinkedIn & Twitter), and what type of content to share on these networks. Because there are so many different social platforms, I am going to take this final week of August to go over which additional platforms, if any, you should consider as a financial professional. So, what about all those other networks out there? I understand. It seems like there’s a new one popping up everyday. So how do you decide where to…
  • Why It’s Essential To Update Your Web Browser – Part 2

    Advisor Websites
    26 Aug 2014 | 9:15 am
    This is the second part of the series, Why It’s Essential To Update Your Web Browser. (see part 1 here) Browser Breakdown Here’s a breakdown of browsers that are the most widely used today: Google Chrome As of July 2014, a traffic website analysis tool (StatCounter) estimated that 45% of web browser users around the world are using Google Chrome, indicating that it is the most widely used browser in the world. It is used across almost all operating systems, including mobile devices. Firefox Firefox has quickly become one of the most widely used browsers since its initial launch in…
  • Back To Basics: An Advisor’s Best Practices for Content Creation

    Amy McIlwain
    21 Aug 2014 | 12:51 pm
      Now that you have created your networks, connected online with your current contacts, and learned best practices for advisors on Facebook, Twitter & LinkedIn as a financial firm, it is time to discuss the content that goes on these social platforms. You’ve all heard the saying, “Content is King,” and in today’s digital age, that saying could not be more true. Clients want to do business with you once they have established some trust and believe that you are an expert within your industry. Producing, providing and sharing content is a great way to reach this point, and also…
  • The Truth About Social Media and Financial Advisors

    Guest
    19 Aug 2014 | 11:03 am
    By Joe Simonds. The three big questions that I continue to hear in regards to social media and financial advisors seem to fall along these lines… How often should I post to my social media accounts? How hard should I be selling myself on social media? What does it take to see a positive ROI with social media? I will do my best to answer these questions below. 1. How often should I post to my social media accounts? After a few really awesome live Google Hangouts with the social media Maven Amy McIwain of Financial Social Media where Amy and I talked about all of the different social…
  • Back To Basics: Best Practices for Advisors on Facebook

    Amy McIlwain
    14 Aug 2014 | 1:13 pm
    As you may know, we are taking the month of August to get back to the basics. Last week we went over how to begin building your targeted audiences on Facebook, LinkedIn and Twitter with your current clients and ideal prospects. This week will will be talking Facebook. Now that you have created a Facebook Profile and Fan Page, and have established a small, but targeted audience. It’s time to start connecting. Facebook is the largest social network with over 1.3 billion users active monthly. But what about your target audience? Studies have found that 57% of all American adults use Facebook,…
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    Digital Royalty

  • Social Media vs. Public Relations

    Kathy Banez
    28 Aug 2014 | 4:06 pm
    Before I joined Digital Royalty, I used to work at a Public Relations agency, so I’ve experienced both the PR side and social media side of advertising. Don’t get me wrong, social media and PR can (and should) work hand-in-hand for a campaign to be successful, but they’re very different areas of expertise. We often hear confused questions from people who don’t understand the vast difference between PR and social, so allow me to debunk some of the most common misconceptions. 1. Content/Writing Style Social media is quick, short, and timely. You need to find ways…
  • A Pinteresting Move for the Emmy’s

    Crissy Soto
    28 Aug 2014 | 11:02 am
    Many of you may, or may not, be aware that the 66th Emmy awards aired Monday night on NBC. Then again, the last time the Emmy’s aired on a Monday night was in 1976, and according to host Seth Meyers, “people don’t remember, because it was held on a Monday.” Not only did NBC air the show on a Monday, it had to air behind the always-controversial MTV VMA awards; that took the Sunday night slot. Whether it was on a Sunday, Monday or even a Wednesday, people are still going to be talking. In fact the hashtag #Emmys was STILL trending on Twitter even a day later. NBC had to pull some…
  • UGC: Old Habits Die Hard

    Stephanie Caragan
    27 Aug 2014 | 12:54 pm
    If you haven’t noticed, big brands are starting to implement user-generated content (UGC) into their ad campaigns more and more. Sure – asking folks to submit photos, videos, and tips is a natural thing for brands to do in order to communicate and engage with their online audience. Even tapping into trending topics and keeping their ears to the ground on social listening are no-brainers in the world of social. It’s nothing new. However, after all is said and done – then what? Questions spring up: Should we feature this content on our website? Yes! Should we share this content…
  • #Ferguson: A Force for Social Change

    Erinn Ray
    22 Aug 2014 | 10:51 am
    Last Saturday a police officer shot and killed an unarmed teenager, creating a fury not only in the town of Ferguson, Missouri but across the nation. Is it the civil rights movement of the 60’s or 2014? The pictures that are being shared on social will certainly make you question what era this is. At least it did for me. Conversation on Twitter about this event has overtaken traditional media. Ferguson is currently a no-fly zone, preventing any news helicopters from capturing live aerial footage. Those not following along on their social feeds may be a bit unaware of this escalating…
  • Snapchat: The Social Houdini

    Meredith McCaskill
    20 Aug 2014 | 3:31 pm
    Post by @MereMcCaskill I’m just gonna say it. Snapchat is God’s gift to social media. 27 million users, including mega brands, have taken to Snapchat – the social Houdini. Ten seconds is all users and brands are given to convey a message, and apparently that’s all that’s needed. Snapchat reports that 500 million snaps are being exchanged daily. Many social marketers are still trying to convince their bosses of why they need to be on more “traditional” social media platforms like Facebook and Twitter. Then here comes Snapchat… Dominated by 13-17 year olds who arguably have no…
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    Uncrunched

  • Lyft Line v. The Humble City Bus

    Michael Arrington
    29 Aug 2014 | 11:57 am
    One or two tweaks and Lyft Line will…reinvent the city bus. The last tweet exchange below is the best, imo. No idea what that’s all about. @rstephens @shaunemiller @lyft If you take this to its logical conclusion you get…a city bus. — Michael Arrington (@arrington) August 29, 2014 @rstephens @lyft they should set up places where people gather to get on a Lyft Line, and people can get off at any of these “stops”. — Michael Arrington (@arrington) August 29, 2014 @rstephens @shaunemiller @lyft so it’s like a small, more expensive bus — Michael Arrington…
  • Explicit GoTenna Use Case: Buying Drugs

    Michael Arrington
    18 Jul 2014 | 9:27 am
    I read about GoTenna yesterday – a neat little device that connects to your phone via bluetooth that allows you to send messages to other people using GoTenna even if cell service is out. It basically turns your phone into a handheld UHF radio with encryption (which you can’t do as a normal citizen with a CB). Watch the video here on the GoTenna site. I noticed the guy smoking (and selling) marijuana yesterday and chuckled. Someone at Hacker News noticed the same thing and commented on it. Another says “I think they are quite deliberately pointing out that dealers can…
  • They Might Be Tearing Down The Creamery To Build Condos

    Michael Arrington
    17 Jul 2014 | 4:51 pm
    If you’re involved in the startup world in San Francisco you’ve likely been to the Creamery on Townsend and 4th street. It’s iconic, even if only recently so. In 2012 I wrote about the Creamery in a post talking about the shift in startups from the Palo Alto area to San Francisco, noting that “CrunchFund has probably closed (meaning the verbal agreement part) more deals there than anywhere else.” Other press cemented the cafe’s reputation as the place to do business. Today there are probably at least a handful of startup meetings going on there at any given…
  • Fifteen Months Later

    Michael Arrington
    24 Jun 2014 | 10:10 am
    My defamation action against Jenn Allen, the woman who falsely accused me of rape last year after I ended our relationship, is over. She retracted her statements and apologized, which is the very relief I sought before filing this action, and I accordingly dismissed the lawsuit. The settlement agreement is here. Unfortunately, when you have been accused of rape — even provably falsely as I have been — there’s no way to “win”. For the rest of my life, when someone searches my name on the internet, the word “rape” will appear somewhere among the…
  • Ex-NSA Guys’ Startup To Protect You From NSA

    Michael Arrington
    18 Jun 2014 | 12:26 pm
    Virtu, a Washington D.C. startup, raises $6 million in new capital. The company is building an encryption product that will work with email platforms, including Gmail, Yahoo, and Outlook. Which is great except that the founders are ex-NSA guys who used to be paid to do things like collect emails and phone call information from hundreds of millions of terrorist suspects Americans. The kind of stuff that this new product is designed foil. It’s like hiring Darth Vader to build planetary defense systems to thwart the Death Star. Except the analogy doesn’t quite work. Vader switched to…
 
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    Roy Morejon

  • ESPN adds Tilt’s Crowdfunding Technology to it’s Fantasy Football App

    Roy
    7 Aug 2014 | 10:35 am
    ESPN has launched a new feature to integrate open source crowdfunding technology called Tilt open for group payments allowing fantasy football players to pay their dues and fees for their online leagues directly through the sports network’s Fantasy Football Web and mobile apps. In a Wall Street Journal Interview, Tilt CEO James Beshara told Venture Capital Dispatch his company will never move away from its crowdfunding roots and will always offer some open source, free-to-use version of its technology. “We’re thrilled to be collaborating ESPN on this tool because so many of us at Tilt…
  • The State of Global Crowdfunding

    Roy
    20 May 2014 | 5:50 am
    Global Crowdfunding is already an established, multi-billion-dollar industry and is growing fast. Faster than any of us expected. It is already providing a new eFunding escalator independent of, yet interconnected with, traditional funding sources supporting startups and business growth and creating jobs. As Dr. Joe Cox, the Principle Investigator of Crowdfunding at the University of Portsmouth UK, has put it “This report is truly the first of it’s kind and offers a hugely valuable insight into the emerging patterns and trends of global Crowdfunding activity”. So far we have…
  • How Running a Startup Has Changed in the Past 5 Years [INFORGRAPHIC]

    Roy
    18 Jun 2013 | 3:47 am
    When I started my first marketing company in 2007, social media was just beginning to catch on as a viable communication channel for marketing to consumers and businesses alike. After successfully selling that company in 2011 and starting a new digital marketing agency later that year, the online landscape has changed significantly for small business owners. Email marketing company Constant Contact recently surveyed small business owners and asked how running a small business today, differs from just 5 years ago. Need a refresher on what was happening 5 years ago? Top Political Event: Barack…
  • How To Make Mobile Marketing More Personalized

    Roy
    6 May 2013 | 4:19 pm
    Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of…
  • Holiday Shopping Goes Digital

    Roy
    24 Nov 2012 | 11:51 am
    Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. The infographic below shows online shopping predictions for Black Friday and Cyber Monday. Thanksgiving Day Weekend Shopping 226 million consumers visited stores and shopped online, up from 212 million in 2012. The average shopper spent $398.62 In 2011 52.4 billion was spent, an increase of 16% from 2010 when 45 billion was spent shopping. Black Friday Shoppers made 9.8% of their online purchases…
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    BarnRaisers

  • 16 social media metrics for ALS Ice Bucket Challenge to watch

    Rob Petersen
    31 Aug 2014 | 5:00 am
    The ALS Association (ALSA) — which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships — this weekend has now collected over $100 million dollars from a viral social media campaign. Over the same period last year, they collected $2.6 million. A viral social media campaign is a buzzword that refers to a tremendous increase in brand awareness from word of mouth enabled by social networks and the internet. The Ice Bucket Challenge has its fans and critics. But there’s no denying, for a very worthwhile…
  • 37 key strategy questions web analytics answers

    Rob Petersen
    24 Aug 2014 | 7:11 pm
        Web analytics is not just a tool for measuring web traffic.  Off-site web analytics refers to the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the internet as a whole. On-site web analytics measures a visitor’s behavior once on your website. This includes its drivers and conversions. Taken together, web anlaytics provides a complete picture of your audience and their attitudes and behaviors toward your brand. Web analytics is the most valuable, useful, cost-effective and timely…
  • 8 guidelines for great data visualization (with examples)

    Rob Petersen
    17 Aug 2014 | 5:28 am
        91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA) 40%-60% annual growth increase is occurring in the volume of data available every year; in media intensive sectors and financial services, the increase is 120% (source: Fathom) The facts indicate company leaders believe understanding data is a critical component to business growth. And more of it is coming at us in ever increasing rates.
  • 10 lessons on Walmart’s social media strategy for any business

    Rob Petersen
    10 Aug 2014 | 11:59 am
        Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page) 210,000+ Twitter Followers on @Walmarthub (one of 7 Twitter handles) 33,000+ Followers on Pinterest 20 bloggers called “Walmart Moms”. Why? What does Walmart know that the rest of us can learn? Here are 10 lessons on Walmart’s social media strategy for every business. START WITH A GOAL:…
  • 12 experts tell if Native Advertising is or isn’t here to stay

    Rob Petersen
    3 Aug 2014 | 7:49 pm
        Native Advertising is not a new idea. Advertisers, publishers and marketers have created numerous offerings that blend branded advertising with editorial content. In the past, there have been media properties like advertorials and e-zines. They had their day in the sun and then faded into the sunset. Is Native Advertising, like its predecessors? Or isn’t it? Native advertising is a concept encompassing both an aspiration as well as a suite of ad products according to the Interactive Advertising Bureau (IAB). This aspiration is advertisers and publishers aspire to deliver…
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    Windmill Networking is Now Maximize Social Business

  • Messages Nonprofits Can Use to Raise Awareness

    Claire Axelrad
    2 Sep 2014 | 5:45 am
    Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. I told you to stop thinking “marketing communications” and to begin embracing … Continue Reading Author information Claire Axelrad This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., CFRE. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of…
  • 5 Twitter Hashtag Analytical Tools and How to Leverage Them

    Tammy Kahn Fennell
    29 Aug 2014 | 5:45 am
    The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally. You’ve probably even met people who speak in hashtags: “Going shopping, … Continue Reading Author information Tammy Kahn Fennell This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media…
  • How to Drive Traffic From Social Media Contests

    Lilach Bullock
    28 Aug 2014 | 5:45 am
    Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to … Continue Reading Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street…
  • New Strides Made in reddit Advertising Features

    Jesse Aaron
    27 Aug 2014 | 5:45 am
    As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Facebook advertising campaigns are the most popular, featuring a … Continue Reading Author information Jesse Aaron This monthly Reddit column is contributed by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. In his spare time Jesse enjoys redditting, brewing beer (as you…
  • 5 Ways to Create an Engaging Customer Experience

    Joe Ruiz
    26 Aug 2014 | 5:45 am
    Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from … Continue Reading Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm…
 
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    Heidi Cohen

  • 50 Marketing Quotes For Back-To-School

    Heidi Cohen
    1 Sep 2014 | 3:00 am
    The Marketing Inspiration You Need Labor Day signals the return to school. To get your marketing studies on track whether you’re in school or not, here are 50 marketing quotes for back-to-School. In the process of compiling this list of marketing quotes, I stumbled upon this gem by Stephen Denny: “If dogs don’t like your dog food, the packaging doesn’t matter.” I laughed out loud because I had learned this lesson the quite literally. When I was in elementary school, my mother sent me to the local grocery store to buy 2 cans of dog food. Since mom didn’t specify which brand, I…
  • Blog Inspiration To Fill Your September Editorial Calendar

    Heidi Cohen
    29 Aug 2014 | 3:00 am
    25 Free Fall Content Marketing Titles Labor Day Weekend signals the end of summer, at least in my small area of the world. Marketers, like students, need to think in terms of back-to-school and fall. While many American students are already back at school and the back-to-school marketing push occurred in early August, you can still attract a portion of the $669.28 the average US family spends for grade-schoolers or the $916.48 college students spend, according to the National Retail Federation with the right content. Instead of the almost always painful “What I Did For My Summer…
  • The 3 Content Curation Superpowers

    Heidi Cohen
    27 Aug 2014 | 3:00 am
    10 Ways You Can Curate Content To Build Your Brand We’re drowning in content. As Google’s CEO, Eric Schmidt famously said, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” As a result, we don’t need more information; we need help finding the important stuff fast.  Content curation provides your audience with a life raft in a sea of information. The 3 Content curation superpowers “Content curators are the new super heroes of the web.” In the words of Steven Rosenbaum, author of Curation Nation. From a marketing…
  • Does Your Company’s Social Media Use Compare?

    Heidi Cohen
    25 Aug 2014 | 3:00 am
    2014 Fortune 500 Social Media [Research / Charts] It’s 2014 and the 500 largest companies in the US are expanding their use and adaption of social media. (BTW, here’s how the Fortune 500 behaved on social media in 2013.) While this should seem like a no-brainer to American adults who on average spend an hour and seven minutes on social media platforms daily, making the business case for social media in a large organization isn’t always easy. Here are 3 reasons why social media adoption in the Fortune 500 lags their smaller, nimbler counterparts. Have difficulty proving social media ROI.
  • Why Your Social Media Is Failing

    Heidi Cohen
    22 Aug 2014 | 3:00 am
    How To Incorporate Marketing Into Your Social Media Most businesses and marketers are active on at least one form of social media BUT not all of them are marketing on social media. It’s the core problem behind “We need a Facebook page!” or whatever the social media du j