Social Media

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  • Social Media Fails: When Good Brands Go Wrong

    Social Media Era Of Poking
    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
  • Twitter Direct Messages: This Week in Social Media

    Social Media Examiner
    Cindy King
    25 Apr 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to […] This post Twitter Direct Messages: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Tips for Getting Started With Twitter Marketing

    Social Media Examiner
    Ishita Ganguly
    27 Apr 2015 | 2:00 am
    Are you building a presence on Twitter? Want to start with a solid foundation? Twitter is a great platform for establishing yourself, growing an audience and making important connections. In this article you’ll discover what you need to do to get the best results from Twitter. #1: Complete Your Profile Completing your Twitter profile is the first step […] This post 7 Tips for Getting Started With Twitter Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Top 9 Facebook Marketing Questions Answered

    Social Media Examiner
    Andrea Vahl
    27 Apr 2015 | 3:00 am
    Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are? Businesses with Facebook Pages often have the same questions. In this article I’ll dive deeper into frequently asked questions for businesses on Facebook. #1: Can I Change My Page Name? If you have fewer than 200 fans, changing […] This post Top 9 Facebook Marketing Questions Answered first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Social Media as Lead Generation Tool

    Social Media Today RSS
    Neha Lad
    28 Apr 2015 | 1:34 am
    The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past three years state that it has helped them increase their sales. But not everybody succeeds. A certain level of knowledge is required.
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    Rackspace Startups

  • Startup Conversation with Steve “Woz” Wozniak

    Rackspace
    16 Apr 2015 | 11:45 am
    Launching a startup can be a risky endeavor.  Often it requires leaving a more comfortable, stable endeavor for a much less certain proposition.  The motivation to take this leap of faith is unique to each founder.  In this video interview, Steve Wozniak discusses leaving Hewlett Packard to start Apple Computer with Steve Jobs, his reluctance to leave a job that made him happy and why he finally decided to take the plunge.
  • Productify and The Rackspace Startup Program

    Rackspace
    7 Apr 2015 | 2:25 pm
    Productify, an Alexandria, NSW, Australia startup has built a B2B information management service that simplifies the process for bringing products from supplier to retailer. With Productify, suppliers store all their product information and images online and then share it to retailers online by invitation. Productify tracks the exchange between supplier and retailer and also resizes images automatically to meet individual retailers’ specifications. In this video, Productify’s Founder & CEO Doron Ostrin talks with Rackspace about the importance of the Rackspace Startup Program and…
  • Fashion Metric and the Rackspace Startup Program

    Rackspace
    6 Jan 2015 | 3:10 pm
    Fashion Metric is a big data SaaS solution for apparel retailers and brands to gather intelligence about their customers and personalize the online apparel shopping experience. By deploying a comprehensive technology to calculate a customer’s full set of body measurements in seconds, FM helps customers get measured for custom clothing or select the best ready-to-wear size. In this video, Fashion Metric Founder & CTO Morgan Linton talks to Rackspace about how his fashion-centric startup allows Rackspace to focus on infrastructure, Cloud hosting and server environments, while his…
  • Polycom: The Leader in HD Video Conferencing

    Robert Scoble
    19 Jun 2014 | 8:39 am
    Looking for ways to collaborate and help your organization defy distance? For more than 20 years, Polycom phones have powered voice conversations in over 4 million conference rooms worldwide. Today, Polycom offers a variety of solutions to fit the need of every room– from the home office to cubicles to boardrooms and more. Polycom RealPresence room video solutions are simple to operate and consistently deliver a flawless visual communications experience. http://polycom.com www.rackspacestartups.com
  • Scoble Discusses Performance-Based Advertising with Marimedia’s Founder Maia Shiran

    Robert Scoble
    19 Jun 2014 | 8:37 am
    Robert Scoble speaks with Maia Shiran, founder and COO of Marimedia Ltd. a Herzliya-based startup about to go public, that helps publishers and website owners generate revenue through performance-based advertising. They also look at Qadabra, Marimedia’s new self-serve platform for blogs and smaller websites. http://marimedia.net http://qadabra.com
 
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    Social Media Examiner

  • How to Use the LinkedIn Relationship Tab to Improve Your Networking

    Jenn Herman
    28 Apr 2015 | 3:00 am
    Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections? By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. In this article you’ll discover how to use the […] This post How to Use the LinkedIn Relationship Tab to Improve Your Networking first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • How to Turn Employees Into Social Media Advocates: Case Examples

    Liz Azyan
    28 Apr 2015 | 2:00 am
    Is your business active on social media? Are your employees active there, too? When employees are included in your social efforts, they become important brand advocates. In this article you’ll discover how involving employees in your social media marketing benefits your business. #1: Enhance Company Branding Zappos, the online shoe, clothing and accessories retailer, has an incredibly open and […] This post How to Turn Employees Into Social Media Advocates: Case Examples first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Top 9 Facebook Marketing Questions Answered

    Andrea Vahl
    27 Apr 2015 | 3:00 am
    Have you got Facebook marketing questions? Are you wondering what the most common Facebook marketing questions are? Businesses with Facebook Pages often have the same questions. In this article I’ll dive deeper into frequently asked questions for businesses on Facebook. #1: Can I Change My Page Name? If you have fewer than 200 fans, changing […] This post Top 9 Facebook Marketing Questions Answered first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 7 Tips for Getting Started With Twitter Marketing

    Ishita Ganguly
    27 Apr 2015 | 2:00 am
    Are you building a presence on Twitter? Want to start with a solid foundation? Twitter is a great platform for establishing yourself, growing an audience and making important connections. In this article you’ll discover what you need to do to get the best results from Twitter. #1: Complete Your Profile Completing your Twitter profile is the first step […] This post 7 Tips for Getting Started With Twitter Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Twitter Direct Messages: This Week in Social Media

    Cindy King
    25 Apr 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to […] This post Twitter Direct Messages: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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    TechCrunch

  • PayPal Brings Its Instant Checkout Service “One Touch” To The Web

    Sarah Perez
    28 Apr 2015 | 7:44 am
     PayPal today is making a change to its online payment service on the web, which will now allow customers to checkout from a merchant’s website without having to enter in their user ID and password to complete a transaction, after their initial login. The system, called One Touch for Web, is an expansion of PayPal’s earlier efforts on mobile. Last fall, the company announced the… Read More
  • Apple Patents Using iPhones And iPads As Input Devices For Creative Desktop Apps

    Darrell Etherington
    28 Apr 2015 | 7:27 am
     Apple has a new patent, granted today by the USPTO, that details how wireless devices like iPhones and iPads might become context-specific remote input gadgets for use with creative desktop apps like Final Cut Pro, Logic, or even Photoshop. Using the tech described, your iPhone 6 Plus could become a touch-screen video scrubber for editing movies, for example, and then easily switch to a… Read More
  • Amazon’s Digital Distribution Platform Whispercast Updated To Include Better Admin Tools, Premium Support

    Sarah Perez
    28 Apr 2015 | 7:08 am
     Amazon is today updating Whispercast, its self-service platform which allows schools and other organizations the ability to deliver digital content including books, textbooks and apps to Kindle e-readers, Fire tablets and Kindle apps on other platforms. With the release of Whispercast 3.0, the company is making it easier for schools to both get set up on the Whispercast system as well as… Read More
  • Marketing Startup Signpost Raises $20.5M More

    Anthony Ha
    28 Apr 2015 | 7:04 am
     Signpost is announcing that it has raised $20.5 million in Series C funding. The company offers consumer marketing tools — it manages customers’ presence on sites like Yelp, and it uses data from things like credit card transactions and social media to send targeted marketing messages that drive sales, referrals and reviews. Read More
  • Music Startup Jukely Pulls In $8 Million To Expand Its Concert Subscription Service

    Sarah Buhr
    28 Apr 2015 | 6:45 am
     Monthly concert subscription service Jukely has raised $8 million in a seed extension round from existing investors to expand into at least 20 more cities in the next year. The round was led by previous investors Northzone and former Warner Music executive Alex Zubillaga’s 14W, with additional participation from Larry Marcus, Hany Nada, Lyor Cohen, Maiden Lane and GroupMe founders… Read More
 
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    Mashable

  • Nepal quake death toll tops 4,000 as villages plead for aid

    The Associated Press
    27 Apr 2015 | 5:36 pm
    As the death toll from Nepal's devastating earthquake climbed past 4,000, aid workers and officials in remote, shattered villages near the epicenter pleaded Monday for food, shelter and medicine. Help poured in after Saturday's magnitude-7.8 quake, with countries large and small sending medical and rescue teams, aircraft and basic supplies. The small airport in the capital of Kathmandu was congested and chaotic, with some flights forced to turn back early in the day. See also: History in shambles: World Heritage sites after the Nepal earthquake Buildings in parts of the city were reduced to…
  • Instagram won't let us interact with the eggplant emoji

    Jeff Leeson
    27 Apr 2015 | 5:33 pm
    Not all emojis are created equal, apparently. Instagram released an update for its app Monday that let users tag emojis as hashtags in their posts — something users have been requesting for a long time But the Facebook-owned service left out the fact that you can't use the eggplant emoji when you're tagging — likely for its suggestive look. See also: Emoji are about to take over Instagram It gets stranger, though. While using one eggplant emoji will not yield a hashtag, combining it with others such as two eggplants — or the equally suggestive peach — is fine. (Check…
  • Intel's $150 Compute Stick is a tiny Windows 8.1 PC — and a slowpoke

    Raymond Wong
    27 Apr 2015 | 5:02 pm
    Intel's Compute Stick, an entire PC crammed into an HDMI stick that fits in the palm of your hand, is nothing short of a landmark in computing. Fifty years of Moore's Law, which states that the number of transistors that can be crammed onto an integrated circuit doubles every two years, has resulted in a little plastic stick that plugs into any HDMI-equipped TV or computer display, transforming it into a full-fledged Windows 8.1 PC See also: Intel's Compute Stick is a $150 PC in the size of a Chromecast Just don't get any crazy ideas about gaming on it — or, indeed, doing any intensive…
  • Now 'Full House' is getting a behind-the-scenes movie at Lifetime

    Sandra Gonzalez
    27 Apr 2015 | 4:57 pm
    It seems as though Lifetime wants its piece of this Full House revival pie Mashable has confirmed that Lifetime has officially greenlit The Unauthorized Full House Story (working title), a movie that will — like the one made about Saved By the Bell — employ a bunch of Canadian actors to unravel the behind-the-scenes tale of the hit '90s show "http://mashable.com/2015/04/23/tv-reunions-revivals/?geo=GB" is not a valid see-also reference The Hollywood Reporter first reported the news News of the movie comes on the heels of Netflix's pickup of a 13-episode sequel titled Fuller House,…
  • Tesla invite teases 'the missing piece'

    Chris Taylor
    27 Apr 2015 | 4:20 pm
    Tesla has sent out an official invite to a mystery press event in Hawthorne, Calif. on Thursday night, promising to provide a "missing piece" — and teasing an image of a white four-sided pyramid-like gadget The image is clearly modeled on Apple's press event invites — which tend to provide some clue to the product being unveiled. This one might seem more mysterious — if we didn't already have a number of reports that suggest Tesla's "missing piece" is a home battery, similar to a Tesla electric car battery, that can store solar panel energy and provide power if the grid goes…
 
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    Sensei Marketing

  • Social Media May Not Be Helping Your Business

    Sam Fiorella
    27 Apr 2015 | 3:33 am
    Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah, right. Social media has certainly revolutionized the manner in which brands engage their audiences; however, the windfall predicted for businesses has fallen short for most. Viral videos can’t be…
  • Does Your Business Need A Personality to Succeed Online?

    Sam Fiorella
    15 Mar 2015 | 1:01 pm
    A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic driven or the number of leads converted by this new crop of digital advertising technologies. Instead, the big data point was that 65% of survey respondents reported that these ad formats increased the awareness or presence of the brand in their minds.
  • Your Business Doesn’t Need A Facebook Page

    Sam Fiorella
    2 Mar 2015 | 5:06 am
    I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance of Facebook pages for business, and why your business probably doesn’t need one.   Social media marketers will extoll the merits of Facebook fan pages because, well, they’re drinking their own Kool Aid. They will share usage statistics such as the average…
  • Your Blog Should Not Require A Topic Generator

    Sam Fiorella
    23 Feb 2015 | 9:55 am
    I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates on specific marketing topics such as customer acquisition, customer development, customer experience, and influence marketing. Along the way, I’ve contributed to a variety of other online publications such as 12Most.com, business2community.com, the Huffington Post, and most…
  • Marketing Management, Choosing Leads or Branding

    Don Whitbeck
    9 Feb 2015 | 5:47 pm
    This is part of an occasional series by the principals of Sensei Marketing on the issue of Marketing Management.  Too often marketers are required to make decisions for which the right answer is “it depends.” Factors such as the business environment, the political environment, past sales performance or even internal politics can influence our decision making. Further, marketers are sometimes measured on results after the fact, using different criteria than those used to make the decision in the first place. Consider this case:  As a marketing manager, you have a choice between running…
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    Social Media Today RSS

  • Making "Viral" Happen

    Keith Goldberg
    28 Apr 2015 | 3:00 am
    After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally. Yes, sometimes a brand and its agency catch lightning in a bottle, touching a nerve or a funny bone, and it’s off to the races. When this takes place it’s pretty epic. Thing is, this result is impossible to predict.
  • Social Advocacy and Politics: Twitter and the Candidates on Day One

    Alan Rosenblatt
    28 Apr 2015 | 2:00 am
    We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash (twash?) is indicative of things to come, but the contrasts in tactics and results are striking. 
  • Social Media as Lead Generation Tool

    Neha Lad
    28 Apr 2015 | 1:34 am
    The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past three years state that it has helped them increase their sales. But not everybody succeeds. A certain level of knowledge is required.
  • Humanize Your Brand: What It Means and How to Do It

    Kyle Volenik
    28 Apr 2015 | 1:17 am
    Often, when discussing the benefits of social media, pundits say things like, “Social media allows you to humanize your brand.” All of us begin to shake our collective heads in agreement, but we should probably stop and ask, what it even means to “humanize” your brand.
  • How to Create Content So "Shareable" You're Guaranteed a Tweet

    Anthony Miller
    28 Apr 2015 | 1:00 am
    In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet, you need good content. Of course, you cannot rely on good content alone. You have to grab someone’s attention from the very beginning. You have to begin with a title that screams, “Tweet me!”
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    Social Media Explorer

  • I Believe Our Interns Are Our Future

    Matt Hollowell
    23 Apr 2015 | 3:00 am
    I openly refer to myself as the Chief Executive Master Overlord (CEMO) of the internship program here at SME Digital. Admittedly, that might be an overstatement, but the fact remains that we have successfully nurtured our two interns over the past few months into full-time positions. And that isn’t a happy mistake; it’s the completion of a happy plan. We promote our internship program as “not your typical internship” and we mean that. No coffee runs, no copier duty, no disrespect, no boring stuff. As a small yet powerful team, the success of our interns is absolutely tied to our own…
  • 7 Things Your Community Manager Needs Right Now

    Tracey Parsons
    21 Apr 2015 | 3:00 am
    One of our clients onboarded a new community manager for the re-launch of social for their brand this month. As their partner, we had the honor to onboard this person and build a great manual to get them started. As we built the manual and shared it with the new community manager, we realize that so many people would benefit from the contents of this manual. When starting a new job, it’s hard to know what’s expected of you in your new role. It can be overwhelming. It was exciting to see that this company cared so much about the incoming talent that they had us create and train them on…
  • To High Performers Everywhere

    Tracey Parsons
    14 Apr 2015 | 3:00 am
    Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy!  So to the High Performers out there, take solace, there is a place for you where your brand of magic making is rewarded. You just…
  • Fix Your Broken-Record Content Strategy

    Tracey Parsons
    7 Apr 2015 | 3:00 am
    Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And…
  • A Parting Gift: 17 Truths For Business And Life

    Danielle Terreri
    3 Apr 2015 | 3:00 am
    In an unorthodox move, I (blog editor) am taking a moment to preface Danielle’s post. Today is the last day that she will be haunting the virtual halls here at SME Digital. Though we are selfishly sad to see her go, we are thrilled to watch her continue to grow and spread her wings. She has made a lasting impact on our team, our clients, and our culture. To sum it up, she’s amazing and a total, total rock star. We are honored that she has grown with us and that we now get to share her with the rest of you. Danielle, I will always consider you a dear, dear friend, and I cannot…
 
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    Social Media Era Of Poking

  • The Way People Read Google Results Has Changed, but Does it Matter?

    megantotka
    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
  • Simple and Efficient Marketing

    Eslam yosef
    1 Apr 2015 | 11:05 am
    What does it take to be the best? That’s the question you should be asking. In an era where steady streams of information flow into the palm of your hand with a simple swipe, it behooves you to pay attention and be innovative in order to stay relevant. Identify your assets What are you (or your company) good at? Think of your best skills. For example, if you’re in the business of selling guitars and you happen to be great with repairs, tout that as a key aspect of your business. It can probably be expected that any instrument retailer will have someone on hand for repairs, but if…
  • Social Media Fails: When Good Brands Go Wrong

    megantotka
    5 Mar 2015 | 11:26 am
    While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. USAirways Gets Inappropriate Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world. Where They Went Wrong: While USAirways sticks with its story that tweeting the image was an accident, the fact is…
  • Toyota Comeback: What’s Helped to Turn This Company Around

    guest
    13 Feb 2015 | 8:34 am
    From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Fresh off a 1.1 billion dollar settlement, and the recall of over 8 million vehicles for problems relating to gas pedals, sticking to floor mats, concern over the potential dangers of Toyota vehicles began trumping its long-established history of reliability. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. How did they achieve this remarkable turnaround? Innovation Through Planning Ahead To its…
  • How to Keep Customers Happy in a Digital Marketplace

    megantotka
    4 Feb 2015 | 2:58 pm
    The art of doing business used to mean a lot of interaction, hand-shaking and face time. Small business owners in particular had a greater chance of closing a deal when they met with their customers and put a face to their business name. The digital age has changed all of that, of course. While it has accelerated a lot of the steps in the sales process, it has taken the human aspect out in many ways. There are tactics that business owners can use, however, to build better relationships with customers that they have never actually met. Building a friendly website. You will notice that I did…
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    @ProBlogger

  • 7 Digital Marketing Skills Every Professional Needs

    Guest Blogger
    28 Apr 2015 | 7:08 am
      This is a guest contribution from Brian Burt. “Whatever you are, be a good one.” That popular bit of wisdom has a timeless ring of truth to it, but we may want to update it for the internet age. “Whatever you are, be a digital marketer” might be more apt in this era, when nearly everything that matters happens online. The new reality is that in order to be marketable in any field, you need to sharpen your digital marketing chops. Whether you’re an administrative assistant or a CEO, you can be a better version if you have a basic foundation in web marketing. 7 Digital…
  • 6 Steps to Make Your Nonprofit’s Blog a Must-Read Web Destination

    Guest Blogger
    26 Apr 2015 | 7:08 am
    This is a guest contribution from Eric Rardin. Managing a nonprofit is already more than a full-time job. Often, when operating on shoestring budgets to make a dent in large-scale, intractable problems like poverty or human rights, writing up a few hundred words for a blog post can seem like the least important of the myriad to-dos. But that couldn’t be farther from the truth! For your supporters, your organization’s blog is a window into your world. It showcases what matters to you, how you’re achieving your mission, and provides insight into the type of organization you…
  • The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

    Guest Blogger
    23 Apr 2015 | 7:17 am
    This is a guest contribution from Paul Back. You think about it all the time – how great it would be to make money from your blog. Yet, with monetization, things can get a little confusing. There are just so many different options. Making money from your blog is not something that happens by accident. It takes forethought, planning, and a winning strategy. Once you understand all of the possible ways to monetize your blog, it’s much easier to devise the right plan. Succeeding at Monetizing Your Blog The First Step is Understanding Your Options There are almost limitless possibilities…
  • ProBlogger FAQ: How Often Should I Post?

    Darren Rowse
    20 Apr 2015 | 8:24 pm
    Post frequency is a topic that comes up often among bloggers. It doesn’t matter if you’ve just started or you’ve been posting for years – people change, algorithms change, and even your motivations for blogging change. No-one is immune from wondering if their schedule is working, or if tweaks can be made for more successful audience interaction. As I said in my previous FAQ post on how long posts should be – it depends on several factors. The length of posts, the frequency of posting, and definitely post content all require trial and error, and for the blogger to…
  • Make Money Blogging for Real: 3 Must-Know Factors

    Guest Blogger
    19 Apr 2015 | 7:16 am
    This is a guest contribution from Jerry Low. Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and not very many crack that six figure per month mark. Still, you can make a decent living from blogging, if you know how to go about it. Every now and then, I’m pulled aside at a family gathering or am emailed by someone who wants to know…
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    Scott Monty

  • This Week in Digital - April 25, 2015

    24 Apr 2015 | 4:51 am
    The giant Google said "fee-Fi-fo-fum" - but only to one Android device, Comcast and Time Warner are too big to succeed, a growing disaffection with Silicon Valley, "Mobilegeddon" arrives, YouTube turns 10, Facebook changes its News Feed (no, really!), Twitter allows you to be DM'd by users you don't follow, a 5-minute major for Periscope and Meerkat, Gett gets what Uber doesn't, defining "public," the state of storytelling in the age of the Internet and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • Remember These Four Rules When Preparing Your Strategy

    21 Apr 2015 | 8:58 am
    Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand.Recently, my alumni publication, Bostonia, published an article about Jason Alexander giving a master class in acting to Boston University’s College of Fine Arts. While you probably best know him as George Costanza from Seinfeld, Alexander is an accomplished actor on the stage, as well as in movies and on television. As such one can imagine that he learned a few things along the way. He had a number of mentors…
  • This Week in Digital - April 17, 2015

    17 Apr 2015 | 7:52 am
    The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, statistics on teens and Facebook, Twitter's data grab, LinkedIn's largest acquisition yet, Snapchat sneakily lures Uber and Lyft engineers, the lawyer that wants to curtail the collaborative economy, a free webinar on Google Analytics for communicators, hiring data artists, BuzzFeed's origins in the 1920s and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a…
  • This Week in Digital - April 3, 2015

    5 Apr 2015 | 8:01 pm
    April Fools' Day brings brand pranks, Amazon goes for service and buttons, the disparate use of smartphones by age, global social media ad spending for 2014, new features from Facebook, Twitter gets into the curation game, Tumblr hires a CMO, the AP bans "ridesharing," Airbnb moves into Cuba, the types of staff you need on a content team, NPR's podcasting strategy, the legal ramifications of livestreaming, the single common trait of good leaders and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series…
  • This Week in Digital - March 27, 2015

    27 Mar 2015 | 8:15 am
    A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a smartwatch, Facebook offers to host news stories directly on its site, some amazing Airbnb success stories, how one city regulated taxis so heavily that ridesharing has soared, the economics of podcasting, the impact of zero-based budgeting on measurement, Larry King tweets - but you'll never guess how, an essential video on the power of heliotropic leadership and more, it's This Week in Digital.A roundup of relevant links affecting our industry.Each…
 
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    Social Fresh

  • Is Facebook Losing Ground? #socialtoolkit

    Jason Yarby
    22 Apr 2015 | 6:51 am
    71% of American teens use Facebook #smm #socialfresh pic.twitter.com/WCEGcWbE9d — Social Fresh (@socialfresh) April 14, 2015 Social Toolkit 23: Is Facebook Losing Ground? Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Hosts Jason Keath and Jason Yarborough take over the show once again, to…
  • Kickstarter and IndieGoGo Hacks on the #socialtoolkit

    Jason Yarby
    16 Apr 2015 | 5:32 am
    Here are the “Best Of” #crowdfunding resources from my blog (for free) -> http://t.co/9cRR0xvhTW pic.twitter.com/2o0jnJ3KXw — Clay Hebert (@clayhebert) February 6, 2015 Social Toolkit 22: Kickstarter Hacks Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by: The internet's easiest Lead Gen and landing page platform. Performance marketing solutions to reach & convert your audience on social The social media easy button for small business. Where social marketers go to get inspired. Clay Hebert, a marketing…
  • Current State of Facebook Video Advertising #socialtoolkit

    Jason Yarby
    6 Apr 2015 | 4:52 am
    Only 10 seconds are needed to increase brand recall by 74% with a @Facebook video ad http://t.co/5TIczZmxRq @Nielsen pic.twitter.com/cpBoxfu6KU — Mixpo (@Mixpo) March 19, 2015 Social Toolkit 21: Facebook Ads and Videos Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by:     The internet’s easiest Lead Gen and landing page platform.     Performance marketing solutions to reach & convert your audience on social     The social media easy button for small business.     Where…
  • Meerkat vs. Periscope #socialtoolkit

    Jason Yarby
    30 Mar 2015 | 6:03 am
    People are talking about these apps like its the #HarryPotter prophesy. @AppMeerkat @periscopeco pic.twitter.com/GrCWwJXAL7 — Dom Garrett (@DomGarrett) March 26, 2015 Social Toolkit 20: Meerkat vs Periscope Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Jason Keath and Jason Yarborough discuss the rise and debate of the popular live streaming social networks, Meerkat and Periscope, along with, the social media tools we use at and what’s to be expected at Social Fresh Conference 2015 (Tampa Bay, FL – Sept. 23-25, 2015). Below is a…
  • Tip: Do not focus on Facebook

    Jason Keath
    17 Mar 2015 | 3:00 am
    Bleacher Report is one of the most popular sports news websites in the world, so much so that they are competing with the likes of ESPN, CBS, etc. And they are not committed to Facebook, which is a different strategy when compared to most publishers. As the largest social network with a ton of tools designed for publishers and content marketers, it is easy to focus on Facebook as a distribution and audience channel. Lucia Moses at Digiday did a great breakdown last month of how Bleacher Report thinks about Facebook and their overall traffic strategy. Why would the Bleacher Report not want to…
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    blog

  • 3 things to consider when building a customer advocacy program

    Erin Gentry
    21 Apr 2015 | 9:00 am
    Customer advocacy is a powerful tool. According to Nielsen, 92% of consumers trust earned media above all other advertising. Building, engaging, and capturing customer advocacy through a customer advocacy or loyalty program can help companies not only sell more to their loyal fan bases but also to capture new audiences with advocacy content. Unfortunately, once companies decide to build a customer advocacy program, they often jump straight to tactics to build programs, like implementing a sampling program, launching a blogger outreach campaign, creating gamification, or starting a social…
  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
  • Move over tech, the real winners at SXSW are brands 

    Summer Daoud
    3 Apr 2015 | 7:35 am
    That moment when South by Southwest is over and you realize you still get to live in Austin. Ahhhh. Fortunately Bazaarvoice is headquartered in this booming town, and I love playing host during these ten days of interactive, music, and film. No, not just to the array of couch crashers, but to our clients and partners who come from all over the world to participate in this event. In the past, the biggest splash came from the tech companies like us, building their brands and throwing parties for clients. In recent years, however, we’ve seen the flip to consumer brands—not only attending for…
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    12 Most

  • 12 Most Strategic Reasons to Brand First, Produce Visual Content Later

    Paul Biedermann
    6 Apr 2015 | 9:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   Today’s media landscape is full of noise — bits and beeps — everything vying for attention. Time is short and we’re all rushed and distracted. Enter: the shift to the visual. Nothing communicates more powerfully. Visuals get our attention — we are visually wired, it’s in our DNA. What’s more, well-designed […]
  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
 
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    chrisbrogan.com

  • My Ideal Buyer Partner

    Chris Brogan
    24 Apr 2015 | 3:52 am
    The people who work best with me are trying to grow their business. They may or may not be employees of some other company, but they want to grow their business, their part of the story. They are looking for next-level advantages. Continue ReadingThe post My Ideal Buyer Partner appeared first on chrisbrogan.com.
  • An Ebook on Authority

    Chris Brogan
    20 Apr 2015 | 6:22 pm
    I was asked by Lee Odden to contribute to an ebook that relates to the upcoming Authority Rainmaker conference. I would’ve said yes anyway, but they added to the story that Henry Rollins was going to be in this same ebook. Having read most of Henry’s books, to actually be on some other page in the same book as him was reason enough. The fact that the information’s really useful? Well, that’s another thing. Continue ReadingThe post An Ebook on Authority appeared first on chrisbrogan.com.
  • Make Media that Serves

    Chris Brogan
    20 Apr 2015 | 5:54 am
    I was the keynote speaker at Perry Drake’s UMSL digital marketing event last week. The room was a mix of agency people, business owners, and students. With that in mind, I asked them if they wanted to see what I speak about with businesses who are asking about how to use media and community to earn more customers. They said that would be okay (I mean, I was the keynote. If that wasn’t okay, would they have asked, “What else have you got?”) I thought I’d share WHY I picked what I did as my keynote speech. Make Media That Serves The premise of the speech was…
  • 37 Blog Posts to Stop Writing – And What She Did Next Changed Everything

    Chris Brogan
    9 Apr 2015 | 2:28 pm
    First off, I should be honest right up front: I lied. I’m definitely NOT going to give you 37 blog posts to stop writing. Instead, stop writing list posts just because you read somewhere that they’re good. We are TRASHING the opportunity to create great content marketing Attention gimmicks are just that. They earn us attention. Briefly. And then what? If you’ve got no “next,” then you’ve just wasted it. Your “71 productivity tips” post is like Stewie (and all children): Continue ReadingThe post 37 Blog Posts to Stop Writing – And What She…
  • Has Blogging Changed Much Over the Last 17 Years?

    Chris Brogan
    7 Apr 2015 | 10:44 am
    17 years. That’s how long I’ve been blogging (as of the moment I’m writing this post). I started in 1998, before there was blogging software, back when it was called “journaling.” A lot has changed in my life since then (two major relationships, 4 companies, the birth of my children), and obviously even more has changed with the world. Has Blogging Changed Much Over the Last 17 Years? The short answer is yes. The tools have changed immensely. My first “blogging” was really using a WYSIWYG software called Trellix (I’m stunned that they still have…
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    Logic+Emotion

  • Hillary's Logo Stinks. Here's What To Do About It.

    David Armano
    12 Apr 2015 | 4:05 pm
    Hillary Clinton recently announced her intention to run for president of the United States of America with a logo that looks partially inspired by Fed Ex, partially an "I'm with Stupid" T-Shirt and something from the 80s (not in a good way). In short, it stinks. Full disclosure, I'm not voting for Hillary, but this is not a political opinion piece. It's about good strategy, design, execution and branding--all important things in the worlds of business or politics. In fact, some of the information in this piece may even be useful to her and her team as she crafts her image and message in the…
  • Video Killed The Television Star: Why Total Fragmentation Is The New Norm

    David Armano
    27 Mar 2015 | 3:25 pm
    Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. Debating who will win is a moot point. The real winner is digital video in all its forms—especially if it involves a popular app like Snapchat or a mobile optimized popular platform such as Netflix. The demise of traditional television happened somewhere around the time that YouTube began gaining popularity alongside with DVRs that empowered us to skip ads. Since then, things have only gotten worse for traditional, tied to the box…
  • It's Not The Size of SXSW, It's How You Use It

    David Armano
    21 Mar 2015 | 3:51 pm
    Before SXSW Interactive had even gotten a chance to take its first breath, media outlets like Mashable were already asking if it had jumped the Shark? The sentiment is understandable. After all these years, SXSW is still kind of enigma. Some call it a conference and others say its more of a festival. Some say this year's SXSW felt "somber" while others asserted that fresh break through technology such as MeerKat, reasserted its relevance as a place where new startups can get their footing and enchant early adopters in the process. Other's still question its value for marketers and agencies…
  • MeerKat Is The Next Big Thing. But For How Long?

    David Armano
    6 Mar 2015 | 7:22 am
    Live video streaming is nothing new. Many have tried it—and it's always sort of taken off, but never really went "mainstream". MeerKat might just change all of that. But how will we know? For starters, it's got a really good shot at stealing the show at SXSW next week—a venue that's been known to uncover the next big shiny object in social. It was after all, SXSW that put Twitter on the map, then subsequently Foursquare and more recently though with less impact, Vine.  But what exactly is MeerKat? Part Snapchat, part Twitter, and part video streaming app—MeerKat lets you effortlessly…
  • Ruling The "Aggregators" With Creative and Editorial Talent

    David Armano
    14 Feb 2015 | 3:14 pm
    Once upon a time I was a Creative Director. Creative Directors typically come from one of two backgrounds—"art" or "copy". Having more of a visual design foundation, I started there—but also learned the techniques of "concepting" and getting to what's known in the marketing industry as "a big idea". Things were simpler back then... Big Ideas vs. Ruling The "Aggregators"Today, if you want your message and or communications to break through—you must understand how the "aggregators" work. What's an "aggregator"? Google, Facebook, Twitter, E-mail, Text Apps, Snapchat, Flipboard... it's…
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    Spiral16

  • Baseball Social Media Success is All in the Numbers

    Alan Rapp
    23 Apr 2015 | 8:58 am
    Baseball, more than any other sport, is a game obsessed by numbers. 73 Home Runs. A .400 Batting Average. A 56 consecutive game hit-streak. Seven No-Hitters. A new study Nicholas Watanabe, Grace Yan, and Brian Soebbing suggests social media for MLB teams is no different. By analyzing the Twitter accounts of all 30 MLB teams for more than a full year the researchers discovered the most impactful causes to day-to-day change in followers were number of tweets over time, winning and/or losing streaks, a team’s national visibility, and overall winning percentage. While the social media arm…
  • Finding the Balance Between Content Creation and Content Sharing

    Alan Rapp
    15 Apr 2015 | 7:55 am
    Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship between content creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do. Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk…
  • Hashtag Round-Up – #AskSeaWorld & #ItsMyMall

    Alan Rapp
    9 Apr 2015 | 4:00 am
    Since the introduction of the hashtag to social media in 2007 it has been used to promote discussion from everything ranging from brand marketing and fan support of a product to #whyimsingle. We’ve talked about hashtags in the past discussing #FreeSimmons & #ThatsWhatCountryBreakfastDo, #WeaselPecker, #YourMum & #BeefBan, #NAACPBombing and #JeSuisCharlie, the improper use of #WhyIStayed, and the use of hashtavism. Today we examine two examples of hashtags backfiring when hashtags created specifically for two unrelated campaigns were hijacked leading to bad publicity for each…
  • Branding Yourself on Social Media: Four Tips from Gigi Hadid

    Alan Rapp
    1 Apr 2015 | 8:21 am
    Like it or not personal branding, taking proactive steps to market, control, and self-promote your image online, has become a large part of social media. Although we’ve recently shown commendable examples of branding yourself and company online, it’s not always easy. In a recent interview with Ad Week for the company’s new Millennial issue examining the rise of a new group of social supermodels embracing social media to help carve out their own public identity American fashion model Gigi Hadid sat down to talk about her own use of social media and a few useful lessons…
  • The Many Many Social Media Accounts of The Late Late Show

    Alan Rapp
    26 Mar 2015 | 4:00 am
    This week James Corden took over the hosting duties of The Late Late Show with James Corden (formerly The Late Late Show with Craig Ferguson) and one of his first acts was to invite fans and viewers to follow the show on a variety of social networks (many of which actually exist). Here’s what the segment looked like. Obviously made for laughs, the montage also addresses a brand’s need to carve out a presence on social media channels that fit your needs. Corden goes comically overboard of course as no one would need (or could ever hope to keep up with) the number of accounts he…
 
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    New Media Expo Blog

  • Podcast Alley Schedule

    David Jackson
    10 Apr 2015 | 10:45 am
    Podcast Alley is the stage on the NMX floor where podcasters will be recording LIVE. The excitement of the floor, and having a live audience is exhilarating. Here is the current schedule MONDAY APRIL 13 10:30- 11:30  Open 11:45 – 12:45 Over Coffee – Dot Cannon 1:00 – 2:00 The Waves of Tech – Steve Lee [...]
  • 360Heros Brings Virtual Reality to NMX

    Deb Ng
    7 Apr 2015 | 4:06 pm
    by Justin McLaughlin Digital & Social Media Specialist 360Heros Interested in seeing the latest in virtual reality 360 video technology? Look no farther than 360Heros and booth N7213 at the 2015 New Media Expo. As an NMX sponsor, 360Heros will be sharing their complete VR 360 video production workflow including content capture hardware, workflow management [...]
  • Chris Jericho Announced as Co-host of 10th Annual Podcast Awards at NMX

    Deb Ng
    1 Apr 2015 | 4:48 am
    NMX is thrilled to announce Chris Jericho as co-host alongside Emily Morse for the 10th Annual Podcast Awards. Chris will replace Dennis Miller who had a scheduling conflict and had to bow out as co-host. However Chris Jericho is no condolence prize, and the NMX team couldn’t be more stoked to have him in participate in this year’s event. [...]
  • Breaking It Down: What The Different NMX Passes Get You Into

    Deb Ng
    26 Mar 2015 | 11:27 am
    NMX attendees have the option of registering for several different pass types: VIP Pass, Content Creator Pass, and Exhibits Only pass. As we have a variety of events happening at NMX, I thought it would be a good idea to list the type of passes we offer and the events you can get into. Here you [...]
  • Telling More, With Less

    Deb Ng
    25 Mar 2015 | 8:39 am
    by Donna Freedman – NMX Speaker Want to keep people reading your site? Keep this old journalism adage in mind: “Show, don’t tell.” Your job as a writer isn’t to force-feed facts so that readers will be sure to Get Your Point. Yesterday was the hottest day I can ever remember. My clothes were sticking [...]
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    idaconcpts.com

  • 3 Fundamental Principles of Stock Trading

    Damian Davila
    27 Apr 2015 | 7:23 pm
    When it comes to the stock market, it’s hard to find steadfast rules that don’t have any exceptions. That’s one of the great things about the stock market; you can put your own twists and turns on the trading strategies that you follow, and you can make brash money moves based on your personal risk tolerance. If you abide by the law, you can do whatever you want with your money. It may be true that there are exceptions to every rule in the stock market, but there are three steadfast fundamental principles that every single stock trader needs to be familiar with. 1. Let Go…
  • Solving the Circuit: A New Age of 3D-Printed Electronics

    Damian Davila
    9 Apr 2015 | 2:59 pm
    In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One, which can make small-scale circuit board in mere hours. It had a $70,000 goal, but raised more than $300,000 with weeks left in the fundraising phase. This just shows how…
  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • The Definitive Guide To Data Breaches [Infographic]

    Maggie Kimberl
    23 Apr 2015 | 9:41 am
  • #ThinkBig: Logistics and Distribution Edition

    Rose Wallace
    21 Apr 2015 | 12:07 pm
    We are happy to announce our third #ThinkBig event here at NowSourcing. This time we’re focussing on logistics and distribution. Louisville is a shipping hub, home to UPS’s international air headquarters. Have you ever thought about how much logistics bring to the local economy? This #ThinkBig we will be discussing what makes Louisville so special when it comes to shipping and how we can apply that to growing local businesses. Ever since our first event back in August of 2014, Stop Thinking Small Louisville, the #ThinkBig events have grown into a successful city wide campaign to…
  • The Importance Of Being Known In Your Own Backyard

    Maggie Kimberl
    3 Apr 2015 | 7:21 am
    Last week NowSourcing was named one of Greater Louisville Inc.’s Fast Dozen companies.  Each company had to meet certain criteria for growth, innovation, and employment.  It was truly an honor to be chosen, but it really drives home one of our biggest struggles- being known in our own backyard. NowSourcing is a nationally recognized infographics design agency.  We’ve been ranked #1 in the infographics industry two years in a row.  Our clients are Fortune 500 companies, startups, nonprofits, and everything in between.  But sometimes people in Louisville don’t even know what an…
  • Getting Some Local Louisville Love

    Maggie Kimberl
    27 Mar 2015 | 7:15 pm
    On the heels of our recent return from SXSW, NowSourcing has been honored by The Greater Louisville Enterprise Corporation as one of 2015’s Fast Dozen companies.  Fast Dozen companies must have revenue over $1 million per year and have 20% growth each of the last 3 years.  Companies must be based in Louisville.  In addition, Fast Dozen companies must have been operating for at least 4 years and have at least 5 employees. The 2015 Fast Dozen Companies are: 21c Museum Hotels LLC Blackstone Media Network LLC Boice.net Component Supply LLC InGrid Design LLC modulR LLC NowSourcing Inc.
  • The State Of The Union Of Nonprofits [Infographic]

    Maggie Kimberl
    26 Mar 2015 | 10:02 am
 
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    Collective Thoughts| Collective Thoughts

  • Chances Are You’re Already A Victim Of A Data Breach

    Brian Wallace
    23 Apr 2015 | 10:28 am
    Data breaches are more common than most companies would like you to know.  Learn more about the prevalence of data breaches from this infographic.
  • Questions About Storage Space?

    Brian Wallace
    17 Apr 2015 | 9:47 am
    It seems like a simple enough concept, right?  Rent a shed and store your stuff.  But there are a lot of rules and issues you need to know before you rent a storage space!
  • Online And App-Based Pizza Orders Taking Over

    Brian Wallace
    16 Apr 2015 | 10:20 am
    If your pizza place doesn’t have an app, you may be missing out on a significant piece of the pie.  Learn more from this infographic.
  • Nonprofit Strategies

    Brian Wallace
    26 Mar 2015 | 10:29 am
    The economic climate has taken its toll on nonprofits.  Learn more about their struggles from this infographic. />
  • 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations

    Brian Wallace
    20 Mar 2015 | 10:52 am
    It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. According to Social Media Today, 74% of global marketers say they will use ‘influence marketing’ as part of their marketing strategy in the next 12 months. Brands see how a photograph (otherwise known as styled snap) can sell an item out faster than any other form of marketing, so they’re learning to capitalize on this influence more than ever before. If a styled snap from a blogger can push product out the door that fast, collaborating on a clothing line featuring the blogger…
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    Epiphany Metrics

  • Hello world!

    Staff
    24 Apr 2015 | 12:20 pm
    Welcome to Your SUPER-powered WP Engine Multisite Install. This is your first post. Edit or delete it, then start blogging!
  • A really simple entry

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
  • Gallery of the ages

    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
  • A cool video entry

    Staff
    29 Sep 2014 | 8:15 am
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    Staff
    29 Sep 2014 | 8:15 am
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor…
 
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    Brian Solis

  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
  • Becoming a Thought Leader in the Digital Era

    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
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    Beth’s Blog

  • Please Donate to Help Nepal’s Earthquake Victims Now

    Beth
    26 Apr 2015 | 4:53 pm
    The devastating earthquake in Nepal has killed more than 2,400 people and injured about 5,900, residents so far (as reported in the NY Times on Sunday).  Please donate to help Nepal’s Earthquake Victims now. On Saturday morning, I got a news alert on my mobile phone that there had been a devastating 7.9 earthquake in Nepal.   I immediately looked on Facebook to check on my colleague, Robert Rosenthal from VolunteerMatch to see if he was okay.  Robert has been working the last year or so from Nepal.  He has posted that he was not in Nepal at the moment, but was worried about friends…
  • Nonprofits Need To Nurture the Next Generation of New Leaders

    Beth
    23 Apr 2015 | 7:55 am
    Flickr Photo by Wesley Fryer Note from Beth: This year I’ve been focusing more and more on leadership professional development in a networked world and finding myself working more and more with younger leaders in the nonprofit sector.     Recently,  I was chatting with Joan Garry, a consultant who works with current nonprofit leaders about the ways that nonprofits need to change in order to nurture the next generation of young leaders for the nonprofit sector.  She had such a great insights about why it is important, what is keeping us from doing it, and how to get beyond those road…
  • Nonprofits: Keep Calm and Mobile Friendly

    Beth
    22 Apr 2015 | 8:07 am
    Click to Test Your Web Site Now Is your web site mobile friendly?  Starting April 21, dubbed “Mobilegeddon”, Google changed the search results and will show mobile friendly sites in search results (while using your mobile phone).    You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it.  My colleague Amy Gahran, a mobile expert, has an analysis here. My blog passed the test!   For years, I have been monitoring my mobile traffic numbers, asking myself that dreaded question – is it time to…
  • The Engaged Leader: A Strategy for Digital Transformation

    Beth
    21 Apr 2015 | 11:09 am
    Technology has altered the way to connect and cultivate professional relationships and it is also transforming how leaders lead.  Social media thought leader Charlene Li has published another book titled “The Engaged Leader: A Strategy for Your Digital Transformation” that provides organizational and business leaders with the skills and path to habit change they need to lead in a connected world.  The book offers best practices, examples, and frameworks for leaders who want to nurture and develop a deeper connection with their stakeholders. The book is a call to action for…
  • Meet Gen Z Philanthropist Sejal Makheja, Founder Elevator Project

    Beth
    16 Apr 2015 | 9:02 am
    Perhaps you’ve been reading about Gen Z and that they’re tech savvy, passionate about doing good, and might just shake up philanthropy.    I recently read an article in the New York Times about conference for Gen Z who were learning entrepreneurial skills. That’s where I first read about  Sejal Makheja, 16, a sophomore who lives in McLean, Va. When she was 14, Sejal founded the Elevator Project, an organization that aims to lift people out of poverty through apprenticeship, vocational training and job placement. She said she went to the Gen Z Conference because she wanted to…
 
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • DECODED wins Gold Axiom Award!

    Rahaf
    2 Apr 2015 | 4:27 am
    I’m delighted to announce that The Decoded Company has won a Gold Axiom Award for best 2015 business book in the Business Technology category. We tied for first place with Walter Issacson’s The Innovators, which is a huge honor!  To see the entire list click here.     From the website: In August of 2007, Jenkins Group launched the Axiom Awards, “designed to honor the year’s best business books and their authors and publishers.” Now, eight years and 3,000 entries later, we announce the winners of the eighth annual, 2015 Axiom Business Book Awards, honoring the…
  • Keynote: The Digital Culture of Cities

    Rahaf
    1 Apr 2015 | 9:34 am
    In February I was invited to keynote at the Dallas Festival of Ideas. I spoke about the “Innovative City” within the context of Digital Culture. I wanted to explore how technology was empowering municipalities and citizens to better organize, communicate and collaborate with each other, improving the day to day quality of life of residents. In this talk, I focused on three main information exchanges that occur within cities: from governments to citizens, from citizens to governments, and between the citizens themselves. The sum of these exchanges represent the health and vitality…
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    Blogworks: Digital, Social Media, Film Production, Animation, Content Marketing, Brands, Strategy, Research

  • Indian retail shopper is the most influenced by Digital

    Blogworks
    27 Apr 2015 | 5:04 am
    Thanks to the recent ‘Digital shopper relevancy’ report 2014 released by Capgemini, our confidence on digital in context of India is an all-time high. As per the report, the mature markets seem to be becoming conservative about their privacy and online shopping habits. On the other hand, the high-growth markets, especially India is placing high importance to social media at not only on awareness, but at all stages of product purchase journey. The report gives many direction setting inputs that will help you in your digital journey forward. Here are some key India Takeaways from the…
  • LiveMint: Social buzz on Rail Budget 2015

    Blogworks
    26 Feb 2015 | 8:57 pm
    Mint featured Blogworks Rail Budget 2015 social dashboard on their website LiveMint. Read the full article here        
  • LiveMint: AAP maintains lead in online mentions

    Blogworks
    5 Feb 2015 | 11:33 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 9:44 pm
    Mint featured Blogworks #DelhiElections 2015 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here
  • LiveMint: AAP ahead in online mentions

    Blogworks
    2 Feb 2015 | 3:45 am
    Mint featured Blogworks #DelhiElections2014 Real time social dashboard, both in their print publication, and their website LiveMint. This will be covered everyday until the election results.   Read the full article here  
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    Soshable

  • Social Media: Are You Following Directions?

    Lauren Galli
    7 Apr 2015 | 8:40 pm
    In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. All too often, social media account managers are transported back to the grade school days, except the roles are reversed. When a client isn’t seeing the results he wants, social media managers are forced to ask the question: did you follow the directions? Social media is a two way street, and social media managers cannot make magic happen on their own. In order to make social media efforts as effective as…
  • Snapcash: The Latest From Snapchat

    Lauren Galli
    5 Apr 2015 | 12:37 pm
    Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to film videos that last only 7 seconds, and we’ve got devices in our homes that allow us to skip commercials. Everyone remembers the old days of looking at photos; we sat down around a table and passed an envelope of photos, careful not to smudge them with our dirty fingerprints. Since then, the process has become simplified with the advent of digital…
  • Facebook Wants To Play Too – Possible Autonomous Car?

    Sara Dean
    1 Apr 2015 | 12:50 pm
    Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is too far off to think that Facebook may want in on the autonomous car action? It doesn’t really seem so if you think about it. Google and Apple have been dabbling in the driverless car market, so why not Facebook? The people at Facebook are busy fending off the rumours of an autonomous vehicle and have said that this project is not happening. Mark Zuckerberg has been on the record about not…
  • Social Media Mistakes: Are You Making Them?

    Lauren Galli
    1 Apr 2015 | 8:16 am
    When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes. A good social media profile possesses certain items such as a straightforward image that could be used professionally or candidly. Due to the fact that cyber-vetting is a real threat, consider whether or not you’d like your future boss, clergy member,…
  • Better Social Media Marketing comes from Personalized Social Media Strategy

    JD Rucker
    31 Mar 2015 | 5:56 am
    If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend. In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. One does not simply pull out a generic…
 
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    Brains on Fire

  • Worthy Watch: Minute Maid Parents

    Amy Taylor
    28 Apr 2015 | 7:15 am
    When most people think of advertising, it conjures up visions of product placement and catchy jingles in their head. Minute Maid’s latest spot is a shining example of marketing through a bigger and better story. While you won’t find any close-up shots of orange juice slowly filling a glass, what you will find is a brand stepping aside to shine the spotlight on the kind of moments and connections they want to empower in the world. Great brands are more than the product they sell. What’s your bigger story? The post Worthy Watch: Minute Maid Parents appeared first on…
  • Change or DIE.

    Robbin Phillips
    27 Apr 2015 | 6:53 am
    What if we could live our lives with a sureness that things often fall apart in order to make way for something even more remarkable? Above: One of my favorite photos of Ramsey, Cordell, Mike and yours truly taken during one of Mike’s visits a couple of year ago.  In 2004, Mike Goot, my business partner of many, many years looked me in the eye and said, “If this next election goes a certain way, Karen and I are leaving the country.” Mike and Karen were not happy with our country’s leadership, to put it mildly. “Yeah, Yeah. Sure. Right.” I said. I’ll never forget the…
  • How do you stay inspired everyday?

    Robbin Phillips
    20 Apr 2015 | 1:56 pm
    Another inspiring photo from my friend Libby Williams‘ collection of beautiful things.  A couple of months ago, I got asked a simple and amazing question during Q+A time at a speaking engagement. “How do you stay inspired every day?” I stopped for a moment and said, “ME PERSONALLY?” “YES”, she said. I shared how personal stories touch me and inspire me most, like the ones we wrote about in The Passion Conversation. I love knowing how the work we’re involved in touches lives on a deeply personal level. For some reason, I’ve been thinking about this woman’s…
  • Friday Fotos | Flying Planes Edition

    Amy Taylor
    10 Apr 2015 | 7:44 am
    Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product! When an insight trip feels more like playtime… The post Friday Fotos | Flying Planes Edition appeared first on Brains on Fire.
  • Why Brands Should Focus on Creating Experiences, Not Selling Stuff

    Amy Taylor
    9 Apr 2015 | 1:50 pm
    I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done experience does. Ironically, the fact that a material thing is ever present works against it, making it easier to adapt to. It fades into the background and becomes part of the new normal. But while the happiness from material purchases diminishes over…
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    Life, Inspired

  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
  • Woodland Fantasy: New Hand Drawn Clip Art Set Available!

    Shai Coggins
    4 Mar 2015 | 10:49 pm
    Really pleased to share with you my latest hand-drawn clip art set offering on Etsy: Woodland Fantasy. It’s a set that I feel really proud of – the theme, the colours, the elements… They all seem to have worked well together when I was creating this during the Trends 2015/16 class at Design Garden. And, I’ve been really inspired to put together all sorts of different things when I was working on this set. I was hoping to pull all the things I’m working on before I share this. But, I realised that I was falling into that trap of ‘waiting until…
  • Inspiration of the Moment: 03-2015

    Shai Coggins
    3 Mar 2015 | 2:54 am
    One of the things I’ve been hoping to start doing on this blog is to do a new version of my old round-up posts. I used to do all sorts of them – Friday Five, Web Wednesdays, etc. But, as this blog continues to evolve, my approach changes too. With ‘inspiration’ as this blog’s new focus word, I thought that an inspiration-of-the-moment feature is something worth trying here. The general idea is to share with you some of the things that are inspiring me at any given time – colour palettes that I am loving, home décor and personal style ideas, favourite food…
  • New Design – Nautical Adventures: Icons

    Shai Coggins
    19 Feb 2015 | 11:15 pm
    Back in December 2014, I shared my new adventure in surface pattern design. That’s when I made my first pattern available via RedBubble. It was very exciting for me to see my design on items properly for the first time. Over the last few weeks, I’ve been busy working on new designs quietly on the side. I haven’t shared any of them on the blog and I’ve only given a tiny preview (from a different collection I’m working on) through this blog’s Facebook Page. And, I haven’t made any of my new designs available to the public. Well, not until now, that…
  • Best Books of 2014

    Shai Coggins
    23 Jan 2015 | 12:04 am
    When I first posted a call on the best books that people have read for the year on my social media accounts, I was thrilled to see what everyone had to share. Some of the recommended books make it to my ‘To Read’ list. And, I visit revisit the lists regularly. For those interested, here are the links to: Best Books of 2012 and Best Books of 2013. Now, I’m really excited to have a third list to refer to. Thanks again to everyone who contributed! Personally, I’m glad to have had the opportunity to complete reading about 30 books in 2014. I’ve read many more, but I…
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    Bare Feet Studios

  • Do Your Goals Help You Feel Better or Worse?

    Roxanne Darling
    22 Apr 2015 | 7:11 am
    The post Do Your Goals Help You Feel Better or Worse? appeared first on Bare Feet Studios.
  • Tell Me Your Interest in Silent Retreats

    Roxanne Darling
    15 Apr 2015 | 7:46 am
    The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios.
  • Launching the TEDxAIR Program, with Shane Robinson

    Roxanne Darling
    31 Mar 2015 | 1:33 pm
    When Shane and I moved Bare Feet Studios to Hawai‘i, we were an easy-to-understand web company. We built web databases, designed blogs, set up podcasts, offered SEO services, and helped our clients craft digital strategy to grow their businesses. But Hawai‘i has a way of seeping into your soul, calling forth desires and ideas that may not fit into neat little boxes.... The post Launching the TEDxAIR Program, with Shane Robinson appeared first on Bare Feet Studios.
  • To Do and Forget: Managing the Incomings with Todoist

    Roxanne Darling
    25 Mar 2015 | 1:30 pm
    Todoist Review I’ve been using Todoist to help me manage my to do list. A key part is being able to capture things so I can forget about them until they are relevant. I am the lucky winner of a life that involves managing or participating in many different projects, and many different styles of projects. I’ve noticed that just keeping track... The post To Do and Forget: Managing the Incomings with Todoist appeared first on Bare Feet Studios.
  • Here’s Hope for Workaholics

    Roxanne Darling
    16 Mar 2015 | 7:56 pm
    I am in a writer’s group and also I also coach a mindful social business group where we each post daily progress and process notes about how well we are inching along to our daily, weekly, and session goals. The Q&A is designed to motivate and feed the brain so it wants to do more, by acknowledging accomplishments of any sort, and... The post Here’s Hope for Workaholics appeared first on Bare Feet Studios.
 
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    Ignite Social Media

  • Twitter Goes After Retail/CPG and Facebook Moves to Reduce Reach (again) | Social You Should Know

    Erin Ledbetter
    26 Apr 2015 | 8:00 am
    Send All the DMs Twitter opened up Direct Messaging this past week, finally allowing folks to DM tweeters who aren’t actually following them. Although it requires users to enable the functionality, which it appears very few users have actually done at this point, it could eventually make customer service and contacting sweepstakes winners much easier for brands. CMs everywhere are jumping for joy as it should cut down on the number of times they have to tweet “@MrNonFollower, please follow us so we can DM you.” Just don’t abuse your new found privilege guys. DMs now have the…
  • (Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

    Kristina Kelly
    23 Apr 2015 | 2:33 pm
    Hold on to your britches, we have shocking news! Facebook has made changes to their algorithm (again...) that could result in a significant reduction in earned impressions. Now that the (ahem) shock has worn off, here’s what you need to know. The latest Facebook algorithm changes were designed to create more of a balance between what users see from friends, businesses and community organizations in their News Feed. As a result, three major updates were announced. Relaxing the multiple post rule. Previously, Facebook prevented you from seeing multiple posts from the same source…
  • Instagram and Snapchat Both Change Up Ad Options | Social You Should Know

    Jim Tobin
    19 Apr 2015 | 8:00 am
    Instagram Allows Links to Products While Snapchat Kills Brand Stories Instagram is now running its first ad campaigns that allow brands to link to their products. This is all part of a larger ad strategy for Instagram, nicely described in this AdWeek article. If you’re interested, bring at least $200,000 for the opportunity. On the flip side, Snapchat killed their brand stories concept, first used by the horror movie Ouija. Clearly advertisers want to reach the millennial audience on Snapchat and are willing to pay to do so. Brands can get included in Snapchat Discovery (for upwards of…
  • How to Get Verified on Twitter

    Derek Roessler
    16 Apr 2015 | 9:31 am
    If you've spent time on Twitter, you've seen them. Depending on how much time you've spent on Twitter, you've probably wondered "what are these doing here?" No, not trolls, but the elusive blue and white verification badges. First handed out in 2009, these little badges seen on the accounts of some of your favorite entertainers, athletes, politicians, and so forth, have become highly sought after. One of the most common questions we hear is "how do I get one of those badges?"  If only it were so simple... Verified Accounts on Twitter Twitter's official page about verified accounts doesn't…
  • The Global State of Social; Twitter Search; Twitter Sale? | Social You Should Know

    Misi McClelland
    11 Apr 2015 | 8:00 am
    Social Media Finally Losing Luster? Remember when many thought reality TV was a fad? Luckily for the Kardashians, the Duggars, or The Bachelor, this wasn’t the case. Some thought the same of social media. It was just a “teen” thing or a craze that would get old quick. Well, the data shows otherwise. An article last week from Mediapost cites that last year you could find 29% of the world’s population using social media. This year that number is projected to increase to 31% and by 2019, 36%─closing in on 3 billion people. Social isn’t pushing up daisies anytime soon. Social media…
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    Technosailor.com

  • Letting Perfect Get in the Way

    Aaron Brazell
    31 Mar 2015 | 12:08 pm
    I’ve been contemplating a phrase for a few days now. It applies to writing code, as I do for a living, as well as a whole host of other things… from relationships, to home life, life goals and endeavors… the list goes on. Don’t let perfection stand in the way of progress. I know what […]
  • New Adventures with 10up

    Aaron Brazell
    22 Mar 2015 | 2:00 pm
    It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took up residence at b5media as […]
  • Dishonesty in Digital Marketing

    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Adding a Time Start to WordPress Media Embeds

    Aaron Brazell
    9 Mar 2015 | 2:39 pm
    Ever have those times that you'd like to share a piece of media but have it start at a particular time? I did recently, and figured I'd share my solution. It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).
  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
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    Koka Sexton | Social Selling Tips | Social Marketing Leader

  • #SocialHangout From Battlefield to Boardroom

    Koka Sexton
    24 Apr 2015 | 3:04 pm
    Today I had the wonderful opportunity to be on the Social Hangout with an all-star crew. Thank you for having me Eric Mitchell and bringing along great people like Brian Fanzo, Michael Brito, Dan Evans, Daniel Newman. We talked a lot about the qualities of great leadership and what separates the good leaders from the bad ones.   Here is the recording View the story “#SocialHangout From Battlefield to Boardroom” on Storify Powered by WP Bannerize
  • The Best of SocialBiz Hour #SbizHour

    Koka Sexton
    20 Apr 2015 | 3:09 pm
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling”. I couldn’t keep up with the flood of activity on LinkedIn, Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Thank you Rachel and Brian again for the opportunity. For those of you that have not heard of the SocialBiz Hour, if you’re reading this blog then there is a good chance that you should start watching the back episodes and add it to…
  • Building a Social Empire

    Koka Sexton
    11 Apr 2015 | 1:47 pm
      I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content. That’s when things got really nerdy. @socialhelp was a shell profile. No branding, no background image, and a basic bio. I…
  • Social Selling Education 101

    Koka Sexton
    6 Apr 2015 | 5:37 am
    Any good salesperson tries to establish a fairly warm relationship with a prospective client before trying to sell him a product. Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients . However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Commonly misinterpreted as a sales technique wherein the salesperson uses a social medium to make a pitch, social selling is something entirely different. Although it can be used to make…
  • Why I Started Social Selling

    Koka Sexton
    5 Apr 2015 | 3:36 pm
    Several months ago I had the opportunity of being on my second Salesforce Live broadcast “Using social connections to turn prospects into customers“. Truely an awesome experience. It’s the closest thing to being on TV in my professional life. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. As I watched the recording of the show recently to listen back on some of the key points delivered I realized I had mentioned how I got started with social selling. I don’t usually talk about my past (I’m more of a forward thinker) but…
 
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    Digital Trends

  • Final Fantasy XV update: goodbye E3, hello Gamescom and updated demo

    Kristofer Wouk
    28 Apr 2015 | 7:47 am
    Final Fantasy XV will only be making a small appearance at this year's E3 in June, opting instead for bringing big reveals at Gamescom in August. In the meantime, an update to the demo is in the works, bringing bug fixes and balance tweaks. The post Final Fantasy XV update: goodbye E3, hello Gamescom and updated demo appeared first on Digital Trends.
  • 25 lucky owners will be chauffeured in Rolls-Royce’s Phantom Limelight Collection

    Ronan Glon
    28 Apr 2015 | 6:56 am
    Limited to just 25 examples worldwide, the Rolls-Royce Phantom Limelight Collection is described as the ultimate traveling companion. It features a special rear seat and a handful of model-specific bits and pieces inside and out. The post 25 lucky owners will be chauffeured in Rolls-Royce’s Phantom Limelight Collection appeared first on Digital Trends.
  • State of Decay: Year-One Survival Edition is out today, so prep your weapons

    Kristofer Wouk
    28 Apr 2015 | 6:33 am
    State of Decay: Year-One Survival Edition is available now on the Xbox One and on Steam, bring improved lighting, textures, and animation as well as additional content and a refined combat system. The post State of Decay: Year-One Survival Edition is out today, so prep your weapons appeared first on Digital Trends.
  • Increased drone activity around Golden Gate Bridge ramps up security fears

    Trevor Mogg
    28 Apr 2015 | 6:30 am
    Guardians of the Golden Gate Bridge are becoming increasingly worried about increased drone activity around the iconic structure. Citing security and safety concerns, officials are now calling for more powers to restrict flights around the bridge. The post Increased drone activity around Golden Gate Bridge ramps up security fears appeared first on Digital Trends.
  • Digital Trends 2015 Car of the Year Awards

    Nick Jaynes
    28 Apr 2015 | 6:15 am
    Digital Trends scoured the global market of new cars and awarded the best in the world in five different categories, along with the best infotainment system and engine of 2015. The post Digital Trends 2015 Car of the Year Awards appeared first on Digital Trends.
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    SocialTimes Feed

  • Pinterest Launches Marketing Developer Partners Program

    Justin Lafferty
    28 Apr 2015 | 7:00 am
    Similar to Facebook’s Marketing Partners, Pinterest this week announced the Marketing Developer Partners program, a way to help businesses partner with marketing companies for greater success on the platform. The launch partners are: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. These companies have access to Pinterest’s Content Publishing Application Programming Interface (API). Pinterest is also opening up its Ads API in the U.S., and there are a limited amount of groups in beta for this. Pinterest’s Jyri Kidwell…
  • Busbud Relaunches iOS App for Bus Travel

    Brandy Shaul
    28 Apr 2015 | 6:00 am
    International bus travel site Busbud has announced the relaunch of its iOS app, offering new features for consumers looking to find and book bus travel across four continents. The app features over 325,000 bus routes worldwide, and has launched with full coverage in Mexico, bringing an additional 14,400 intercity travel options to users in North America. Busbud is designed to help users find and purchase the best bus tickets for their needs, and tracks over one million departures each week from 1,500 operators, including Greyhound, Megabus and Boltbus. Users can browse and purchase tickets…
  • SapientNitro Enters Partnership With Facebook Marketing Partner Adaptly

    Justin Lafferty
    27 Apr 2015 | 4:09 pm
    Adaptly, a Facebook Marketing Partner, announced recently that the company has partnered with SapientNitro, a Publicis company. With the strategic partnership, Adaptly will become the agency’s social ad technology partner in North America, enabling SapientNitro to leverage Adaptly’s services to improve social advertising opportunities for clients. SapientNitro has used Adaptly’s media buying technology since 2014, but this partnership will allow the company to offer better solutions for clients. Sean Black, SapientNitro’s North American director of innovation and…
  • Avengers: Age of Ultron Invades Mobile, Facebook Games

    Brandy Shaul
    27 Apr 2015 | 2:30 pm
    While Avengers: Age of Ultron may not hit theaters until May 1, there are already plenty of ways for Marvel fans to experience themed content surrounding the film within mobile and Facebook games. On top of the Age of Ultron update released in Kabam’s Marvel Contest of Champions last week, gamers can also play through new content in mobile games including Marvel Puzzle Quest, Zen Pinball and Marvel Pinball, as well as Marvel: Avengers Alliance on Facebook. First, D3Publisher‘s Marvel Puzzle Quest has been updated with the Avengers vs. Ultron event, which is the first Boss Battle…
  • Social Advertising: Are You Adding Value or Just Begging For Attention?

    Kimberlee Morrison
    27 Apr 2015 | 1:30 pm
    Poor advertising practices and malicious ads have existed on the internet for well over a decade. Years ago sites were plagued by flashing, vibrating banner ads declared users the 10,000th or 1 millionth visitor, and that prizes awaited them. Much of the time, that prize was malware. Sadly, this practice has not gone away. Ars Technica reports that in recent weeks ransomware and other malware spread through Google’s DoubleClick ad service, infecting The Huffington Post readers. However, there’s another problem beyond malice in advertising: a lot of it is constant and low quality. And…
 
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    Techipedia | Tamar Weinberg

  • 5 People Focused Social and Data Tools You Should Be Using

    Tamar Weinberg
    15 Apr 2015 | 6:00 am
    I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online. While I say I don’t accept story pitches for Techipedia, for people-focused tools in the same category as the below, I’d gladly make an exception. This is an area I am very passionate about. Since my business is 100% online, it’s…
  • What’s Your Work Ethic? An Argument for Remote Employees

    Tamar Weinberg
    19 Mar 2015 | 5:45 am
    We live in a connected culture. Whereas a mere decade ago, we were on a slower Internet (for the most part), strides in technology have enabled us to be more productive in our online communications. Email is still a pretty ubiquitous method of chatting with people around the world whether for business or pleasure, and new collaboration tools such as Slack and HipChat create always-on virtual meeting experiences. Video chat speaks to our accountability for our presence by a computer, and facilitates global meetings, enabling a seamless culture wherever one is. Our cellular devices are…
  • A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

    Guest Author
    12 Mar 2015 | 5:50 am
    Previously, I worked with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. This article is authored by Lauren Jung, co-founder of The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never…
  • Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

    Tamar Weinberg
    11 Feb 2015 | 6:46 am
    What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point? Can I even truly attribute social data to return on investment? These are good and absolutely fair questions. AddShoppers** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online…
  • PR Pros: You’re still doing it wrong, even if you have a six figure income

    Tamar Weinberg
    4 Feb 2015 | 5:03 am
    I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible. Today, I sell training modules on my inbox zero process. Public relations, especially in the age of blogging, has been quite a nightmare, to the point that in 2009, I called most PR pros public relations spammers. Many have blatant disregard for what people write about, and will use a distant mention…
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    Quick Online Tips

  • Google Chromebit: Smallest Plug-n-Play Computer Under $100

    P. Chandra
    1 Apr 2015 | 3:11 am
    A new computer running Google Chrome OS called Chromebit, is a full computer on a USB sized device. Plug and Play on any display, attach a keyboard and mouse and...Read full original article at Google Chromebit: Smallest Plug-n-Play Computer Under $100©2015 QuickOnlineTips. All Rights Reserved. Related posts: Why Google Chrome Will Replace IE on Your Computer Play PacMan Online In Google Maps Visit to Google Chromebook Store [Photos]
  • Play PacMan Online In Google Maps

    P. Chandra
    1 Apr 2015 | 2:43 am
    Celebrate 1st April by playing PacMan online in Google Maps right now. If you visit Google Maps – you can play the amazing game and enjoy the classic game, though it...Read full original article at Play PacMan Online In Google Maps©2015 QuickOnlineTips. All Rights Reserved. Related posts: Play Angry Birds Online Game Free Play Minesweeper Online: Free HTML5 Game Play Angry Birds Facebook Game Online with PowerUps
  • Fastest Way to Shop: Amazon Dash Button

    P. Chandra
    1 Apr 2015 | 2:23 am
    Now you can press the Amazon Dash button and get your regular shopping supplies delivered without having to login to Amazon, browse the website, pay online and choose from a...Read full original article at Fastest Way to Shop: Amazon Dash Button©2015 QuickOnlineTips. All Rights Reserved. Related posts: Amazon Glacier Provides Cheap Archival Data Storage: 100GB for $1 10 Most Watched Youtube Video Ads 2011 [Videos]
  • How to Open Mailto: Links in Gmail by Default

    P. Chandra
    24 Mar 2015 | 8:58 am
    Have you clicked mailto: links (email links) on websites and want them to open in Gmail. When I decided to install email links at bottom of these posts, I would...Read full original article at How to Open Mailto: Links in Gmail by Default©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Make Site Search Default Google Chrome Search Engine Shocking! When Hackers Edit Disavow Links File 1000+ Gmail Emoticons!
  • How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed

    P. Chandra
    22 Mar 2015 | 11:26 pm
    Its a good idea to delay loading of non critical CSS to speed mobile site page speeds. Probably you use lots of CSS files to style your site, and this...Read full original article at How to Delay Loading of Non Critical CSS to Increase Mobile Site Speed©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Increase Site Speed by 200% Easily 4 Best Web Page Speed Tests to Make Your Site Faster Did Your Site Pass the Google Mobile-Friendly Test?
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    Web Strategy by Jeremiah

  • How the Collaborative Economy is impacting the Energy Sector

    jeremiah_owyang
    23 Apr 2015 | 6:59 am
    If you’re reading this, you already know how important energy is to us. It powers our transportation, logistics, industry, agriculture, homes, and the very digital device you’re using now. What’s the Collaborative Economy? An economic model where technologies enable people to get what they need from each other –rather than from centralized institutions. This has impacted cars, hotels, banks, retailers, manufactures, and more. How is the Energy Sector being impacted by the Collaborative Economy? You might be amazed to learn that P2P lending, Makers, and sharing are causing some…
  • The Six Strategies Companies Can Take to Lead the Collaborative Economy

    jeremiah_owyang
    20 Apr 2015 | 6:18 am
    Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided…
  • Meet the Empowered People

    jeremiah_owyang
    9 Apr 2015 | 5:48 am
    They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going to do together?” I’ll be glad answer that. They are powerful. They have new powers, and you can see a collection of stats, that enable them the ability to get all the information they need about you in real time using social networks, mobile devices, and the internet.
  • 8 Brands Using the Collaborative Economy to Market with the Crowd

    jeremiah_owyang
    2 Apr 2015 | 6:22 am
    It pays to share, as the crowd shares your brand for you. Marketers first adopted the internet and then social media. The next digital phase is the Collaborative Economy. What’s that? If you’ve heard of Airbnb, Uber, Lyft, Kickstarter, Indiegogo, and the Maker Movement, this is the Collaborative Economy. Just as social media enabled people to create media and then share media, in this next phase, the Collaborative Economy enables people to create their own physical goods as well as share their existing physical goods. In both of these examples, they are using digital technologies to make…
  • How Investors are Sharing their Money into the Collaborative Economy

    jeremiah_owyang
    17 Mar 2015 | 6:29 am
    The raw data for this article is available in a publicly-shared database in this Google Sheet, which you can access to see additional details. VCs, investors, and banks have increased their bets on the Sharing/ Collaborative Economy in greater amounts than ever before. The Collaborative Economy is an economic model that uses commonly available technologies to enable people to get what they need from each other. You’ve likely heard of the sharing economy, crowdfunding, P2P lending, the Maker Movement and cryptocurrencies. Each of these is a part of this emerging economy. I’ve met with many…
 
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    Future Visions

  • Are you listening to your customers when it matters most?

    Jonathan Burg
    27 Apr 2015 | 10:11 am
    Smart marketers appreciate the value of social media. You tune into the latest industry chatter, engage with customers on Twitter and monitor social media for mentions of your brand. Listening to customer conversations about your brand or business yields incredible insights into your customer’s needs and passions. Unfortunately, many marketers are only listening to their customers with half an ear. While they focus on public social media chatter, they often forget to listen to their customers when they are most invested in their business – while they are on the brand’s website.
  • Gaining user clarity by blurring the lines between marketing, product and UX

    Jonathan Burg
    18 Nov 2014 | 12:50 am
    In the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic. The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user?  Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or…
  • Facebook is punishing crappy content - here's how to create great content every day of the year

    Jonathan Burg
    16 Nov 2014 | 10:43 am
    Over the past 24 hours the web has been abuzz over Facebook's latest blow to brand publishers: a new algorithm that will demote many posts from brand pages. The industry has been portraying this as the latest blow from Facebook. They couldn't be more wrong. Facebook will now filter out posts that provide no unique value to users. To be specific, Facebook will be filtering out posts that are (a) purely promotional, (b) copied directly from ads or (c) meaningless promotions. This is good for marketers, it's good for users and it's great for Facebook. Here's why most Facebook content is crap.
  • The book industry is missing television's boat

    Jonathan Burg
    6 Oct 2014 | 3:56 am
    The industry press is replete with coverage predicting the fall of the book publishing industry. I disagree with this bleak forecast. But in order to stay alive, publishers are going to need to think beyond print to digital conversion. Book publishers must learn from television's tough lessons learned: the value of relationships, the economic potential of subscription and ad-sponsored distribution, the power of episodic content, binge viewing and the allure of free. While major book publishers struggle to combat Amazon's hold on their industry, they have failed to deliver a meaningful…
  • Stepping Up to a Better New Year

    Jonathan Burg
    21 Sep 2014 | 6:12 am
    Once a year I sit down to think about the last year, and make my goals for the next. This past year was a roller coaster. We kicked off the year with the birth of our third son. This was a particularly special moment for my family, as he was the first "Burg" born in our homeland in what was likely around 2000 years. But this year took a different turn as we approached summer. It began with the news that three of our boys were missing. Over the weeks that followed, I understood for the first time what it meant to be part of this great nation. Strangers gathered together in prayer and acts of…
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    solar feed crenk-feed

  • Solar Power Battery – The Answer To Our Energy Needs

    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Energy Efficiency: The Impact Of Renewable Power

    26 Apr 2015 | 5:09 am
    For most of the past decade, the term “global warming” has been tossed around, but just what does that mean exactly? Simply place the global warming is the gradual increase of the temperature of the atmosphere of the earth. Due to the greenhouse effect global warming is attributed to carbon dioxide and other harmful pollutants to the harmful effects of sunlight to pass through the earth’s atmosphere. With NASA confirms that over 90% of the experts agree that global warming is due to human causes, we must act! Although many activists and organizations constantly urging people…
  • Build Your Own Solar Panel System

    25 Apr 2015 | 3:02 am
    The failure of the North 2003 affected 45 million people in eight US states. Those who use alternative energy sources like solar panels have been able to benefit from its independence from the network. No food is spoiled in refrigerators, not sitting in the dark for them. The Council on Foreign Relations, a think tank, said the electricity consumption and production have steadily expanded, resulting in increased load on a system is not designed for such a large load, which means that many people are turning to solar panels for security, as well as financial and environmental reasons. Solar…
  • What You Need to Know Before Hiring a Solar System Installer

    23 Apr 2015 | 5:04 am
    With non-renewable sky rising energy costs each year, people are turning to solar energy. As you can see, the trend now is to focus on going green and most companies and private owners are on the lookout for green energy production. Now you can create, either of their own solar panels or hire a solar panel installer qualified to do the work for you. But remember that before putting hire a solar installer, there are a number of things you need to know to get the full benefits. With the popularity of installing solar panels to generate electricity, the solar system has become a very lucrative…
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    Professional Blog - Chris Saad

  • My New Mission: Everyone’s Personal API

    Chris Saad
    9 Apr 2015 | 7:44 am
    If you're too young for this reference, check out https://www.youtube.com/watch?v=8To-6VIJZRE Today I'm excited and humbled to announce I will be joining Uber as Product Manager for Uber API and Strategic Partnerships.APIs create an ecosystem of shared success, move markets and change the world. But, of course, APIs alone are not enough; there also needs to be a deep respect for the Developers who invest their time and energy into implementing those APIs into their apps.My hope is to continue having a great deal of empathy in the role because, like many of you, I’ve personally participated…
  • New Opportunities

    Chris Saad
    5 Mar 2015 | 6:48 pm
    Today I'm searching for new opportunities.Over the last 5 years at Echo I’ve lead product for the team who built the Echo Real-time Developer Platform from 0 to 85 Billion API calls a month, some 30+ shrink-wrapped consumer social products and the super slick drag-n-drop Echo Experience Studio with 100+ customer deployments.We’ve powered amazing brands like Salesforce, AWS, WWE, ESPN, NASDAQ, USA Networks, Washington Post, Coke, Fanta, AT&T, Scripps Networks, Justin Bieber, Lady Gaga and many, many more.It’s been an amazing journey with a passionate and dedicated team - I’m…
  • Context Matters Episode 5 - FB Suicide Prevention, Cocaine use in SF & Do you need to be in Silicon Valley?

    Chris Saad
    4 Mar 2015 | 8:03 am
    See the full show notes
  • The Collaborative Economy Technology Stack v1

    Chris Saad
    1 Mar 2015 | 5:28 pm
    My friend Jeremiah Owyang (twitter, website) is the analyst researching, defining and leading the conversation on the Collaborative Economy. I, along with Rahim Fazel (twitter, website), assisted him to create this diagram as a visual aid for newcomers to the space.See Jeremiah's post for the full detail.
  • Context Matters Episode 4 - Medium vs Twitter, Culture war in San Francisco

    Chris Saad
    26 Feb 2015 | 8:07 am
    See the show notes
 
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    Chad's Blog

  • Raising the Barr Weekly Memo: Solopreneur Or Teams?

    Chad Barr
    22 Apr 2015 | 1:30 pm
    Issue No. 120 April 22, 2015 Raising the Barr Weekly Memo: Solopreneur Or Teams? This week’s reflection point: One of the key decisions many entrepreneurs face when branding their company is whether the brand should be their name or the name of their company. I’d suggest that if the structure and success of your organization depends on your full-time team, while your presence and your name are not crucial for the success of the projects, then your brand is the company. I find it disingenuous and somewhat silly for entrepreneurs to attempt and brand their company as the brand and…
  • New Web Presence Launch for Jeff Blackman

    Chad Barr
    22 Apr 2015 | 1:25 pm
    I am proud to announce another exciting web presence launch for Jeff Blackman, Founder of Blackman & Associates LLC. As a Business-Growth Specialist, Jeff: Ignites and inspires his clients to attain new levels of success! Helps outdistance themselves from their competition! Enhances their performance, productivity and profitability! Accelerates their growth! Dramatically increases their results! © Chad Barr 2015. All Rights Reserved
  • Raising the Barr Weekly Memo: Developmental Experiences Redux

    Chad Barr
    15 Apr 2015 | 1:18 pm
    Issue No. 119 April 15, 2015 Raising the Barr Weekly Memo: Developmental Experiences Redux This week’s reflection point: I am here in Washington, D.C. this week, attending several developmental experiences events with Alan Weiss, other global colleagues and several clients of mine. Here are some of my key learning points: To suggest a proposal as the next step, simply say: “It sounds to me that the next logical step is for me to put together a proposal.” Use powerful openings when starting your conversations with prospective clients. Such as: “The Wall Street Journal…
  • Raising the Barr Weekly Memo: Reach Out and Touch Someone

    Chad Barr
    8 Apr 2015 | 12:02 pm
    Issue No. 118 April 8, 2015 Raising the Barr Weekly Memo: Reach Out and Touch Someone This week’s reflection point: One does not need an excuse to reach out and connect with our clients. There are quite a few opportunities to do so and provide them with helpful improvement ideas, recent best practices and successful insights. In addition to the use of technology and the web to stay in touch, I’d also suggest you systematically (at least every quarter) reach out and schedule conversations with your clients. A simple database will allow you to track who is due for a call next. Also,…
  • Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence

    Chad Barr
    1 Apr 2015 | 2:02 pm
    Issue No. 117 April 1, 2015 Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence This week’s reflection point: One of the questions I get asked quite often is what are the key objectives of one’s web presence. Previously I suggested there are four key objectives. Yet with each client conversation, more are being suggested. So here is my most recent list of what are the top 7 objectives of your web presence: Increase your credibility and reputation as well as strengthen your brand and though leadership. Increase your global reach, the number of clients you do…
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    andrewchen

  • How I first met Eric Ries and also why I’ve ordered his new Kickstarter-exclusive book The Leader’s Guide

    Andrew Chen
    7 Apr 2015 | 4:01 pm
    Taken a few weeks ago at dinner, at Mission Rock in Dogpatch tldr It’s the last week to order Eric Ries’s new book, called The Leader’s Guide. In a very innovative experiment, it’s being published exclusively on Kickstarter. It’s the only way to buy a copy. I’ve already ordered a signed version and encourage you to support his work too. Here’s the link. Making entrepreneurship mainstream Like many of you, I’m a huge fan of Eric – he’s created a compelling, cohesive framework for thinking iteratively and entrepreneurially about…
  • This is what free, ad-supported Uber rides might look like. Mockups, economics, and analysis.

    Andrew Chen
    30 Mar 2015 | 9:56 am
    Cheaper and cheaper rides Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor – perhaps Google! – will do it. It would be the next step in the industry’s trajectory towards lowering prices. Uber started in the high-end of the market, as “everyone’s private driver” which emphasized quality, but the early pricing was out of range for most. Dropping prices will increase demand, grow the market, and nothing will do that faster than going free. Starting with UberX and now UberPool, each tier of service…
  • Meet me and Eric Ries at a private event on March 21st – here’s how to attend

    Andrew Chen
    4 Mar 2015 | 11:41 am
    Hi everyone, I’m hosting a fireside chat (whatever that is!) with Eric Ries on 3/21. It’ll be at a private event in the Dogpatch neighborhood of SF, and I’ve saved a few seats available for my regular readers to attend. A couple topics I plan to touch on: How Eric and I met in 2008 as unknown/unread bloggers :) Going from zero to global movement for the Lean Startup Biggest lessons – what worked and didn’t The new Kickstarter campaign he’s putting together How growth fits into the Lean Startup framework What’s Eric’s up to now, and…
  • Personal update: I’ve moved to Oakland! Here’s why.

    Andrew Chen
    24 Feb 2015 | 3:42 pm
    My new neighborhood, in Jack London Square, Oakland, CA. Where’d you move? I moved to a tiny neighborhood called Jack London Square in Oakland. Yes, it’s named for that guy that wrote about the gold rush. I’ve only been here 3 months but I really like it so far. Previously, I lived in Palo Alto for 5 years, then about 2 years in the Lower Pac Heights neighborhood of San Francisco, but had never really spent much time in the East Bay. I had sort of heard that people were moving from SF to Oakland, but didn’t really have a reason to check out the neighborhood until a few…
  • The most common mistake when forecasting growth for new products (and how to fix it)

    Andrew Chen
    23 Feb 2015 | 10:30 am
    Forecasting weather is hard, and so is forecasting product growth. Startups are about growth Paul Graham’s essay in 2012 called “Startup = Growth” makes a big point in the first paragraph: A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit.” The only essential thing is growth. Everything else we associate with startups follows from growth. The other important reason for new products to focus on…
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    brandflakesforbreakfast

  • Manny is confused

    28 Apr 2015 | 5:30 am
    If you’re asking yourself, “does boxing still exist?” Yes, yes it does, but it will most likely go away again after the big Pacquiao v Mayweather fight this weekend. At least Footlocker was able to have some fun with Manny in this short window of hype. The original spot aired prior to the fight agreement (which has been years in the making) and the new one shows us just how confused Manny is about the fight. Yes, it’s really happening. I think?
  • these just didn’t cut it

    28 Apr 2015 | 5:15 am
    When it comes to brand design, consumers typically only get to see the final approved artwork. What they don’t see are the rounds and rounds of designs, layouts, edits, tweaks, and adjustments that occur prior to that point. In this collection of “failed” movie posters by Corey Holms, we get to see some of his earlier movie poster designs that never went public.
  • new appliances coming to a city near you

    28 Apr 2015 | 5:00 am
    American’s are obsessed with home design, just look at all the shows dedicated to rehab, DIY, house hunting, etc. Dwell and Monogram are capitalizing on this trend to bring the latest and greatest in appliance technology to the people. In these hands-on modern homes, consumers will get to experience the best of the best when it comes to high end appliances, experience culinary tastings and even earn continuing education credits. It’s also great for the brands, as they'll hopefully get some great data on consumer behavior as they interact with the products
  • creativity at your fingertips

    24 Apr 2015 | 5:16 am
    Creative inspiration can come from anywhere. Flipping through design books, taking a zen moment or even, well, looking at your fingers. These finger tattoos (some admittedly cheesebally, but others super unique) are pretty cool and imaginative. Art is pain, right? Get inspired. Take a look.
  • is it fit or false?

    24 Apr 2015 | 5:14 am
 
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    Six Pixels of Separation

  • Counting Screens. Counting Dollars. Connecting Consumers.

    Mitch Joel
    27 Apr 2015 | 7:40 am
    Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year... and digital video viewing across devices is driving growth. In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. This year, US adults will spend an average of 1…
  • Can A Hashtag Send You To Jail?

    Mitch Joel
    27 Apr 2015 | 7:03 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Stand Out With Breakthrough Ideas

    Mitch Joel
    26 Apr 2015 | 6:08 am
    Episode #459 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode…
  • Six Links Worthy Of Your Attention #253

    Mitch Joel
    24 Apr 2015 | 6:22 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • All Businesses Can Act Like They're From Silicon Valley

    Mitch Joel
    24 Apr 2015 | 12:15 pm
    Corporate culture is a huge part of what makes a business successful. There's a statement that no single business professional would ever challenge. The problem, of course, is that cultures are often hard to control, understand and nurture. Sometimes they happen in an organic way, and sometimes they come from a strong management team. There are instances when an individual's brand is the corporate culture (Steve Job, Elon Musk, etc...), and there are instances when the culture is affected by outside forces. All of us struggle with corporate culture. How to define it. How to work it. How to…
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    Chris Pirillo

  • Android Vs. Apple on the Cuteness Scale

    Chris Pirillo
    28 Apr 2015 | 4:02 am
    In this TLDR, I talk Apple vs. Android, answer your questions, and agree with Dooce on the future. Additionally, I’d like to remind you that LockerGnome.net exists (I’m guilty of being neglectful and forgetting, as well — but I’m trying to be better!), and that iSheep is a... Read the full article on http://chris.pirillo.com/
  • Un Dia Sin Papa

    Chris Pirillo
    26 Apr 2015 | 10:30 pm
    While Diana says that it would be nice to have me around for Pirillo Vlog 1092, a prehensile tail to hold the camera would do the trick, too. Read the full article on http://chris.pirillo.com/
  • Sick Charades and Unboxings

    Chris Pirillo
    25 Apr 2015 | 10:30 pm
    Diana does a great job at interpreting my attempt at charades, but maybe I just need to learn sign language for days like I had in Pirillo Vlog 1091… Read the full article on http://chris.pirillo.com/
  • Let’s Imagine This Never Ends

    Chris Pirillo
    24 Apr 2015 | 10:00 pm
    Last weekend was so fantastic that I had to share more in Pirillo Vlog 1090! Read the full article on http://chris.pirillo.com/
  • Star Wars Celebration & the Dreaded Dagobah Vapors

    Chris Pirillo
    23 Apr 2015 | 10:20 pm
    Apologies for the scant updates of late, but I’ve been a bit under the weather since coming home from Star Wars Celebration last week. Maybe I picked up a case of the dreaded Dagobah Vapors or Tatooine Influenza. Either way, I hope to be right as Kamino rain ASAP! I’ve been unable to do... Read the full article on http://chris.pirillo.com/
 
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Libraries in the Internet Age (Free Version Included)

    leelefever
    31 Mar 2015 | 10:10 am
    We’ve released a new video and it’s not an explanation of hot new technology. In fact, it’s easy to assume that this subject hasn't changed in 100 years. Our new video is about libraries, and specifically, how they have evolved in the Internet Age.   Here are the highlights as an ExplainerGIF:     About This Video: Many of our wonderful supporters are libraries and librarians. In talking with them, we discovered that one of the biggest challenges they face is one of perception.    To many, libraries are relics. In the age of Google, Amazon and Wikipedia it’s easy to think that…
  • New Video: Encryption on the Web

    leelefever
    3 Mar 2015 | 10:36 am
    For our latest video, we’re going behind the scenes of the Internet and taking a look at encryption and how “keys” help keep our sensitive information secure as it travels from computer to computer.    Here are the highlights as an ExplainerGIF:     Do you want to learn to make animated GIFs like the one above? We'll teach you.     About This Video: Encryption is a fundamental part of using the Internet securely, but it is mostly invisible to the user. This video explains the basic idea of encryption and specifically the two types of keys that are used online: symmetric and…
  • 2000 Cut-Outs

    leelefever
    5 Jan 2015 | 3:37 pm
    2014 was a big year for our Cut-outs. The library doubled in size and Common Craft members are using the images in all kinds of projects. In fact, we recently reached a milestone. Our library now contains over 2,000 Cut-outs, all in Common Craft Style.  Our goal is to provide a libary that gives you enough visuals for any kind of project. Whether it's a presentation, video, infographic or blog post, the Cut-outs can create a fun and engaging style.  Look for a lot more Cut-outs in 2015. 
  • Net Neutrality - Explained by Common Craft

    leelefever
    2 Dec 2014 | 9:55 am
    Today we've published a new video that explains Net Neutrality.  Note: This video release is special. For the first time in about four years, we're publishing a version of a new video on our website and YouTube so that it can be shared easily. Why? Because it's about a complex and important subject that could impact all US internet users. This subject deserves to be understood by everyone, so we want to make that easy by making it more sharable.  Watch the video now on YouTube or Common Craft. About This video: The debate on Net Neutrality is about the future of the Internet and outcomes…
  • Amazingly Simple Animation About Addiction

    leelefever
    21 Nov 2014 | 11:25 pm
    "Nuggets" is an animation by German animation director Andreas Hykade. It's an instant classic that exemplifies the beauty of simple yet meaningful communication.  It's a must-watch: Viewing in email? Watch it here. 
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    Drew's Marketing Minute

  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
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    The Buzz Bin

  • Developing a Personal Brand on a Global Stage

    Shalee Hanson
    27 Apr 2015 | 12:34 pm
    I was in sixth grade the first time I remember anyone talking to me about Internet safety: “Do not EVER, put any personal information on the Internet. Don’t give out your real name. Never give out your address, or your birthdate or any other personal information. The Internet is dangerous.” To be fair, they were warning us about Internet chat rooms, so, I get it; but I remember thinking it was strange that we had this tool that connected the world and all we were ever going to do was lie to each other with it. Fast forward to 2015, and Facebook knows my full name, date of birth, my last…
  • How to Avoid a Photoshoot #fail

    Nicole Fischer
    24 Apr 2015 | 4:47 am
    Last week was the type of week that I stepped back in awe of my job. EXHIBIT A: A shot from our recent Prosciutto di Parma shoot. Read on to see how your shots can end up this gorgeously yummified. For eight hours, I worked with creative geniuses to visually showcase my client’s yummy, luscious, delectable product – Prosciutto di Parma. I didn’t even get to eat it, but I still walked away with a smile on my face, knowing that we rocked it. Why am I so confident in our outcomes? Because no matter the subject of a photo shoot, whether it’s food, lifestyle or consumer products, there are…
  • Being the CEO of Your Life

    Kelsey Mohring
    23 Apr 2015 | 7:09 am
    This week, I had the pleasure of attending the Women’s Health Leadership TRUST 2015 Forum in Minneapolis. Save for the snow in April, it was a fabulous event designed to celebrate female leaders in health care. The room was full of outstanding and accomplished women who have made a significant difference through their work in the industry. They were inspiring and fabulous all at the same time and I was in awe. Aside from seeing PadillaCRT’s own Janet Stacey onstage presenting as the current president of the TRUST, the highlight of the evening was a keynote address from Cynthia Lesher.
  • Wastewater: The Future of the Beer Industry

    Tameka Davis
    22 Apr 2015 | 6:17 am
    It takes four liters of water to make just one liter of beer. Since water is such a big part of the brewing process (it’s 90 percent of beer) brewers and other environmental services are looking at innovative ways to save water. Why is water so important to the brew process? Simply put, without clean water you can’t make a great-tasting beer. On this Earth Day, let’s take a look at a new sustainable effort in the beer industry: Using recycled sewage water. According to the World Water Council, within 30 years recycled sewage will be a source of drinking water in cities around the world.
  • Game On – #HigherEd Gets Serious About Branding

    Christian Munson
    21 Apr 2015 | 6:26 am
    A new report from consultancy mStoner is sure to make some college marketers nervous. Higher education institutions are building brands in a big way, becoming stronger competitors in the arena for prospective students, promising faculty, community attention and alumni contributions. Of 125 chief marketing officers at public and private colleges surveyed, three-quarters report having undertaken branding efforts at their institution. They’re spending serious money, too. Two-thirds of the respondents shared cost details, with 63 percent of them reporting investments of more than $100,000, and…
 
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    Greg Verdino's Marketing Blog

  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
  • #justaddinnovation

    Greg
    8 Apr 2015 | 1:58 pm
    Great innovations come not only from inventing something truly new, but also from combining two or more things that already exist today in interesting new ways to create something the world hasn’t seen before. Take one singer/actress add one world class drum corps, and out comes a reimagined version of a Martin Garrix/Usher song at the intersection of pop and marching music — with a video shot by drones (because, why not) and produced at internet speed, of course. For more, watch the making of…
  • What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing

    Greg
    3 Apr 2015 | 11:42 am
    When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Amazon quickly assured folks that the company wasn’t fooling, that Dash is indeed a real Internet of Things invention.   Whether or not Dash itself proves to be a success remains to be seen. But what is clear is that devices…
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    SocialFish

  • Next #culturechat 4/30 – Hiring for Culture Fit

    Maddie Grant
    28 Apr 2015 | 4:00 am
    Join us on Thursday at 1 pm EST (last Thursday of the month, mark it in your calendars! for #culturechat!! This month we’re talking about hiring for culture fit.  Some of the questions we’ll address are: What does “culture fit” mean at your organization? What is the balance between cultural fit and skills/competency in your hiring process, and why? Are traditional hiring processes effective for hiring for cultural fit? Why/why not? What are some “out of the box” ways you can find out if a candidate is right for your org?(Such as, orgs that interview at a bar or over…
  • Go Local with CSR

    Editorial
    27 Apr 2015 | 4:00 am
    Ed.note: Give Local America is coming up on May 5. Will you sign up for this Thunderclap and donate a tweet, please?  https://www.thunderclap.it/projects/23782-get-ready-for-givelocal15 You will help us help 8000 nonprofits! ———- Post by Lori Finch ——- Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. But many employees view corporate giving as something more than just something that your supposed to do. They see it as a valuable…
  • [Cool Infographic Friday] How to Write Your Next Piece of Content

    Maddie Grant
    24 Apr 2015 | 4:00 am
    From the lovely Ann Handley, who needs no introduction.   ———- (photo credit)
  • Everything you need to know about Outreach Marketing

    Maddie Grant
    23 Apr 2015 | 4:00 am
    Join me on April 28 at the Grouphigh Virtual Summit!  I’ll be presenting on When Millennials Take Over, specifically on having a digital mindset.  I’ll be joined by Gini Dietrich, Sandy Carter, Bryan Kramer, Tim McDonald and lots of other knowledgeable folks. Sign-up Today for Free The upcoming Outreach Marketing Summit features three virtual conference rooms so attendees can choose which areas they want to gather expertise, case studies and strategies! Blogger Outreach Digital Marketing Strategy Influencer Marketing on Target Channels From case studies to best practices to…
  • Association Social Media: Independent Electrical Contractors (IEC)

    Maddie Grant
    22 Apr 2015 | 4:00 am
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  Read lots more of them here. Up on the SocialFish podium this week: Debbie Stadtler, Director of Communications for the Independent Electrical Contractors, Inc. Welcome, Debbie! 1)…
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    Christopher S. Penn

  • The 7 Basic Plots of Content Marketing, Part 1

    Christopher S Penn
    28 Apr 2015 | 3:58 am
    Back in 2004, Christopher Booker took a series of concepts from Carl Jung’s archetypes, Joseph Campbell’s hero’s journey, and Arthur Quiller’s conflicts and rendered them down to 7 core plot types. These plots are eternal and form the basic fabric of virtually all our stories. The logical question is, do these story archetypes translate well to the stories we tell in business? The answer is a resounding yes. In fact, the 7 basic plots are a great set of guidelines to understand whether you’re telling a coherent story at all. Let’s take a look at…
  • Unsolicited Review: Wacaco Minipresso GR

    Christopher S Penn
    27 Apr 2015 | 4:56 am
    One of the questions I received recently was what my morning fuel of choice was. The answer is coffee, but the form it takes changes. We’ve got a massive Keurig machine at work, which does an able job of making coffee. It may not be the best quality, it may not have any cool factor whatsoever, but it’s included as a benefit. That said, sometimes you want to step up your game a little. I recently saw the Wacaco Minipresso GR become available again, and decided to spring for one of the devices. Disclosure: this is an entirely unsolicited review. I purchased this product out of…
  • Measuring the impact of content marketing webinar

    Christopher S Penn
    24 Apr 2015 | 4:02 am
    While sifting through my daily social reporting for both SHIFT and myself, this webinar I did with the AMA and Aquent on measuring your content marketing came up. It’s from January 2014, but much of it is still relevant. Enjoy! If you can’t see anything, you can watch it here. Transcript: Good morning or good afternoon. I’m coming to you today from our San Francisco offices where we do not have a foot of snow. We have covered a lot about what’s going on and who we are, but just a very, very brief amount about Shift. We are a public relations firm, and we are more than…
  • Old social media strategy is new again

    Christopher S Penn
    23 Apr 2015 | 4:24 am
    With Facebook’s recent algorithm update that favors news from friends over organic updates from brand pages, the unpaid reach of brands has been hit yet again. We are in a place where social networking has returned to being a useful tool for keeping in touch with friends and family. As marketers, the easy button days are over. Social strategy now looks like one of two basic models. First, there’s the broadcast model: pay money to spread your updates. This is an advertising and broadcast model, and it looks very familiar to anyone whose media background is television or radio. You…
  • Cost equivalence is a poor marketing metric

    Christopher S Penn
    22 Apr 2015 | 4:14 am
    One of the ways you can measure goals and goal values in Google Analytics (or any marketing analytics system) is through cost equivalence. This is the least best way to measure the impact of your marketing, but in some cases, it’s better than nothing. What is cost equivalence? Cost equivalence is giving a goal the valuation of what it would have cost you to achieve the same goal by other methods. For example, let’s say you have a newsletter signup box on your website. Every email address you collect through organic means (SEO, unpaid social, etc.) is an address that you…
 
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    Socialmedia.biz

  • 100% Discount Codes for The Realtime Marketing Lab 2015 Spring Tour

    Chris Abraham
    27 Apr 2015 | 10:55 am
    This is not your older sister’s social media conference Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. I‘m going on a dog-and-pony show with Bob Fine and Michelle Shummel in a couple weeks. We’re calling it the The Realtime Marketing Lab 2015 Spring Tour.  I’ll be riding my motorcycle from DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying East with Bob and Michelle and we’ll be hitting Seattle (Monday, May 11th),…
  • Women have a natural marketing advantage

    Guest
    27 Apr 2015 | 3:04 am
    Photo by Ginger Hendrix Pape via Jodi Womack / Creative Commons BY Ask, listen & respond before you get down to business Target audience: Marketing professionals, PR pros, brand managers, women in marketing groups, SEO specialists, businesses, nonprofits, educators. Post by Megan Totka Chief Editor, ChamberofCommerce.com When it comes to marketing, women have a natural advantage. We’re social creatures, and we understand human nature. To cut through the marketing noise and earn customers, we have to take our natural instincts to a whole new level. With all the distractions online,…
  • Why you should hang your shingle on Medium

    Chris Abraham
    21 Apr 2015 | 2:41 am
    Use Medium to bring your writings to a younger, hipper audience Target audience: Journalists, social media specialists, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators. Idon’t write for SEO or SEM. I write to share my ideas and to build brand recognition. What I want and need are eyeballs on my work — as many as possible, especially among the influencer class.  Duplicate content doesn’t worry me so I have agreements with Socialmedia.biz, Business2Community, Social Media Today, The Social Media Monthly, and when I am lucky, I get…
  • Google Webmaster Tools part 2: Sitemaps & data highlighting

    Chris Abraham
    15 Apr 2015 | 3:41 am
    This is the second of a series on how to use Google Webmaster Tools. Also see part 1: • Google Webmaster Tools for dummies Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Last week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh? If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from…
  • Google Webmaster Tools for dummies

    Chris Abraham
    7 Apr 2015 | 12:18 am
    Add this key weapon to your analytics arsenal This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it! Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. For most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is…
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    Marketing Land

  • Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?

    Daniel Cristo
    28 Apr 2015 | 6:37 am
    Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. The post Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? appeared first... Please visit Marketing Land for the full article.
  • How To Convert Subscribers Into Salespeople

    Jason Warnock
    28 Apr 2015 | 6:31 am
    Customers aren't just marketing targets. Columnist Jason Warnock explains how you can elevate them to become valued members of your social sales force. The post How To Convert Subscribers Into Salespeople appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far

    Barry Schwartz
    28 Apr 2015 | 6:02 am
    Google's mobile friendly algorithm still seems to be rolling out because most webmasters are saying they don't see much of an impact yet. The post A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares

    Amy Gesenhues
    28 Apr 2015 | 4:50 am
    Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. The post NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

    Steve Hall
    27 Apr 2015 | 3:53 pm
    The brand is the latest to tap well-known YouTubers whose message ties in with their own. The post Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign appeared first on Marketing Land. Please visit Marketing Land for the full article.
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    Convince and Convert

  • Why You Shouldn’t Try to Be Everywhere in Social Media

    Jess Ostroff
    27 Apr 2015 | 6:00 am
    Tweetable MomentsAutomation is not a dirty word unless it’s the only thing you’re doing.jasonkeathTweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. At the start, Jason was pitching social all of the time, but no one wanted to convert. People were hungry to know about it, but didn’t trust it, so they weren’t willing to invest in it. Since then, adoption has skyrocketed – the average business today is on three social networks. “Today, it’s more about tactical—how…
  • How to Find Your Fans on Facebook but Connect with Them on Snapchat

    Jay Baer
    27 Apr 2015 | 5:00 am
    Tweetable MomentsFacebook is where we go to find our fans, and Snapchat is what we use to become friends with them.unklesteveTweet This If You Want Something Done Right, Do It Yourself CLYW is a high-end Canadian return top company. You may not have heard of a “return top” before – that’s because they’re more commonly referred to as yo-yos (yo-yo is still trademarked in Canada). Chris Mikulin, CLYW’s Owner, started the Caribou Lodge Yo-Yo Works company in 2006 because he was dissatisfied with all of the yo-yo products on the market. Chris got into yo-yoing…
  • What the Best Bloggers Do Right

    Pratik Dholakiya
    24 Apr 2015 | 6:00 am
    Last time I checked, 3.75 million blog posts were written today. Now how many of those were read today? Your guess is as good as mine. A very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle. But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel? Or Arianna Huffington? So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as…
  • The 4 Best Influencer Marketing Studies of 2015 (So Far)

    Kristen Matthews
    23 Apr 2015 | 6:00 am
    I read influencer marketing blogs and newsletters every day. Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts! There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip.
  • How to Bring Humor to Community Management

    Jessica Gioglio
    23 Apr 2015 | 5:26 am
    I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. So, why not let them have a little fun? A new extension of Ikea Singapore’s “Improve Your Private Life” campaign does just that. Following a hilarious video on improving your private life, in which the company introduces guru Fille…
 
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    The Online Community Guide

  • There Is No Magic

    Richard Millington
    28 Apr 2015 | 4:50 am
    Don't hope people will magically hear about the community, go find some people and tell them about it.  Don't hope visitors will magically decide to join, give them something to do that's worth registering for.  Don't hope newcomers will magically have questions to ask, or the courage to ask them, tell them what questions they might ask and give them a safe place to ask them.  Don't hope participants will magically become regulars, give them something unique to work on and introduce them to members in a similar position. Don't hope regulars will…
  • Does It Flatten?

    Richard Millington
    27 Apr 2015 | 12:51 am
    Eric shares some incredible stats on Google+ Just 5.5% of Google+ users have ever made a post.  Of these: 84.9% made 1+ post 25.5% made 5+ posts 15.0% made 10+ posts 3.6% made 50+ posts If you're a good community professional, you'll look for the point the drop-off rate (% of members from previous tier that kept participating) flattens. Here we find: 94% of people of members never make a post 71% of members who make 1 post never reach 5 posts. 35% of members who make 5 posts never reach 10 posts. 69% of members who reach 10 posts never reach 50 posts.  In chart form, the…
  • 2 Years Building Political Support

    Richard Millington
    23 Apr 2015 | 7:49 pm
    8 years ago, a digital consultant was hired by the United Nations to explain how we should do digital engagement.  His reported explained we needed to merge PR and Fundraising into a new digital department, with a head of digital co-ordinating joint social media messages across all our platforms. All staff needed to integrate social media into their roles. We needed to recruit a couple of new digital engagement specialists.  I'm not sure anyone read more than that summary.  A project like this would require the PR and fundraising teams to like each other, one of…
  • The Big Junction Moments

    Richard Millington
    22 Apr 2015 | 7:08 pm
    It's easy to be a back-seat driver. You give advice when you can focus on a single decision, with all the information on your lap. You don't get the blame if it goes wrong. (It's even easier if you're giving advice in hindsight).  It's very difficult to do it when you're alone at the wheel, facing a big junction with multiple options, limited time, horns blaring from behind, and confusing signals.  You can teach someone the signals, how to perform the actions, and the options available - but it's not until they get out on the road and experience…
  • A Member Is Just One Option

    Richard Millington
    21 Apr 2015 | 7:42 pm
    There's no rationale behind calling them 'members'. That's just the default.  Just by changing the name, you change the nature of participation. This is known as priming, it's a simple and powerful tool.  Think of the different connotations in each of the following: Partners Collaborators Experts Participants Attendees Founders Advocates Contributors Professionals Insiders Editors Geniuses Supporters Elites Helpers Volunteers VIPs Friends Colleagues Troopers Seekers If you want to change how people participate, change what you call them. 
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    Daily Blog Tips

  • Not Using Twitter Anymore? Let’s Change It!

    Guest Author
    21 Apr 2015 | 8:19 am
    There was a time when Twitter was in limelight and everyone created an account and started promoting their blog and business. This trend seem to have declined a bit with small businesses. We can still reconnect and make optimum use of it and build the reputation for our brands rapidly. “The POWER of TWITTER is in the NETWORK of PEOPLE using it, and its ability to bring users close to what’s most meaningful to them.” Let?s see how we can (re)connect with Twitter and with each other: 1. Complete Your Profile However basic it might sound to read, people still postpone doing…
  • Does Your Homepage Do Its Job?

    Guest Author
    16 Apr 2015 | 3:56 am
    Homepage to your website is like the window of your shop. It needs to be well designed and offer good quality information, because only that way you will be able to turn thousands of window shoppers into regular visitors or even customers, and to decrease the bounce rate of your website or blog. For the homepage to be good it should have these characteristics: Short and Effective Presentation of the Author or the Company To be honest, most of the bloggers that read these articles are not Paulo Coello, and the small business owners don’t have products like Coca Cola or Nike Air Max in their…
  • How I Got 1,200 Extra Subscribers in 2 Months

    Guest Author
    7 Apr 2015 | 3:38 pm
    Online marketing has evolved a lot over the past few years, and marketing tactics that worked really well a few years back are no longer as effective. You’ve probably heard the saying “the money is in the list”. If you’re like most bloggers, you’re probably thinking about creating a major ebook or e-course, offering it on your website for free as an incentive to encourage readers to sign up and hoping that you’ll get some subscribers as a result. Not only is that not as effective as it used to be but there are now smarter ways to build your email list. Late…
  • Check Your Work For Plagiarism To Make Sure You Are Not Being Copied

    Mark Zeni
    2 Apr 2015 | 11:34 am
    Plagiarism is the wrongful appropriation of someone else’s thoughts and ideas. It involves copying the text and re-publishing it as your own. The plagiarism problem is as old as print itself, but with the Internet it gained a far greater scale, as now it takes literally seconds to copy the work of someone else. For instance, the Education Week newspaper conducted a survey that showed impressive results: 54% of students said they plagiarized from the Internet while doing homework. Also the survey presented other interesting data: 47% of questioned students were sure their teachers tend…
  • List of Sites Offering Free WordPress Themes (2015)

    Guest Author
    30 Mar 2015 | 5:02 am
    Freebies! What an inviting word. Especially when it comes to WordPress development, as the vast majority of website owners and bloggers use WordPress today. WordPress has always been free as a platform, but it is still a challenge to build a good-looking WordPress site at no additional cost. Why? First of all because free hosting is not always reliable, so you will need to spend at least $10 a month to get a decent hosting plan. As for the design of your WordPress site, there are several options available. The first, and most expensive, one would be to hire a designer to create a custom-made…
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    Nate Ritter

  • Daybreak and 5 Other Unconventional Ways to Boost Employee Productivity

    Nate Ritter
    8 Apr 2015 | 3:44 pm
    In Los Angeles, some white collar workers rise early to hit the dance floor before hitting the morning commute. It’s called Daybreaker, and it’s a “morning movement,” and it’s supposed to motivate and inspire workers. Early morning raving is a strange way for an employee to improve their productivity, but what’s the harm? The party doesn’t serve alcohol; instead, Daybreakers serve up healthy breakfast foods and drinks. Daybreaker’s co-founder, Radha Agrawal, explains Daybreaker: “The average person, you wake up you’re kind of trudging to work, right? We said, ‘What if as…
  • Guess Who Makes $166,220 Per Hour?

    Nate Ritter
    18 Mar 2015 | 10:37 am
    This infographic is crazy!
  • You Have to Spend Money to Make Money, the Saying Goes

    Nate Ritter
    31 Jan 2015 | 3:23 pm
    It’s true: you can build a business and even market that business for free. You might even find a small amount of success. If you want to find real success, though, and earn a real living you’re going to have to spend some money. Moreover, it is better to spend money now to find success later than to try to scrape money together later when you’re trying to avoid failure. This is true of any industry and business type. Just ask the musicians who have to buy instruments to play and equipment on which to record their songs. Ask the retail shop that had to lease sales space and pay for the…
  • Hacked! It Absolutely Can Happen to You

    Nate Ritter
    15 Jan 2015 | 5:33 pm
    Why don’t you have a solid, third-party, commercial security solution running on your machine right now? Here are a few of the answers I most commonly hear: I’m fine with whatever shipped on my system. Those antivirus programs are more dangerous than going with nothing. I’m not a high-priority target. No one would want my stuff. I don’t surf porn or open email attachments. I’m safe. What do I need protection from? I’m an expert. That stuff only happens to idiots and newbies. I’ve been meaning to do it when I have some time. It’s like a one and a million chance. It couldn’t…
  • What is Technical Debt?

    Nate Ritter
    16 Dec 2014 | 9:17 am
    A few days ago our office bathroom locks were changed (the bathrooms have doors to the outside which are locked), so we were issued a new key by property management. One key. We are an office of 6+ people. This is where I introduce what “technical debt” is. Each day, to get into the bathroom, because we’re guys and we don’t put things where we’re supposed to (near the door), there’s a search for who went to the bathroom last, and supposedly who has the key. Naturally, this could have dire consequences. Let’s “hypothetically” say that…
 
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    THINKing

  • Marketers: Video’s Time Has Come

    Harry Hoover
    13 Apr 2015 | 1:26 pm
                          Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Forbes reports that 75% of executives they surveyed said they watch…
  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
  • Customer-Centric Content

    Harry Hoover
    17 Feb 2014 | 7:25 am
    Too much content is me-focused. It’s all about the content creator, not the content consumer. Instead of looking in the mirror, creators need to look at their consumers under a microscope to find out what they would like. Let me suggest a few questions you may want to ask your customers before you create any new content. Do my customers have specific needs or common pain points I can address in my content? How do we add value or provide benefit to our customers? Why do customers like us? What common questions do customers ask us? What examples of our work for our best customers could…
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    ConverStations: Small Business Improvements

  • Theme Your Content

    Mike Sansone
    28 Apr 2015 | 2:58 am
    Themes are a great tool and template for scheduling your blog posts or updates. By using a theme for your postings, you’ll be able to pattern your writing and create habits for both you and your reader. Theming on Your Blog For blog posting, you might theme days in such a way that every Wednesday has a certain flavor of post, and each Friday (or any day) might have a different flavor. For example, Tuesdays might be a great day to write about a ‘Tool of the Trade’ or ‘Tips and Techniques’. Alternatively, you could theme a full week of posts. If I owned a…
  • Dare to Be Different. Because You Are

    Mike Sansone
    27 Apr 2015 | 2:40 am
    Dare to be Different. You already are different in many ways. If someone tells you that you, your business, or your product or service are the same as that other place, you’ll find reasons and explanations to defend your differences. Yet, often we conform or comply in doing things just like the other person because it’s working for them (or maybe it’s a shortcut for us). There’s always more than one way to do things. With so many differences baked into each problem and solution, “it depends” almost becomes a mantra. You must know you and your business, what…
  • DEVOTIONAL: Closing With a Hymn or Spiritual

    Mike Sansone
    26 Apr 2015 | 9:14 am
    There was a time, before my time, that displaying your faith in a loving and friendly manner was not frowned upon as it is today. A favorite singer of mine is Tennessee Ernie Ford. His most well-known recording is Sixteen Tons, which reached No. 1 on the Billboard charts for several weeks in 1955. Ernie Ford also had a hit television show which ran on NBC from 1956-1961. Of the 121 Thursday night episodes, 103 of them closed with Ford singing a hymn or spiritual song. Despite objections, it became the most popular segment of the show. Ford delivered value. Feedback from his audience was…
  • Week in Review: Posts and LIFT Shares, Apr 19 – 25, 2015

    Mike Sansone
    26 Apr 2015 | 2:46 am
    Week in Review April 19 – 25, 2015: Posts and Podcasts from ConverStations, Armchair Articulations, and LIFT resources shared on Twitter (@mikesansone): This Week on ConverStations Getting Mobile-Friendly, Quick How Do Cooks Overcome Cooking Block? Shortcuts: Getting Results Without Effort Goals: As Far As You Can See Doing Things Better, Simpler, Today in LIFT Clips Create Better Presentations – LIFT Infographic LIFT Resources Shared on Twitter This Week LEARN: 9 Ways to Use iBeacons to Engage Shoppers How to Make Amazing Title Images for Your Blog IMPROVE: How to Increase…
  • Create Better Presentations – LIFT Infographic 04/25/15

    Mike Sansone
    25 Apr 2015 | 9:45 am
    We are always looking for ways to give small business owners a boost using the LIFT acronym. Here is an infographic that might help you in building a better business presence and a smoother work flow. Udemy gives us a great infographic on presentations that covers all the basis of LIFT and tells a story with data and images. An educational piece as well as a good example. – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips,  -  and…
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    Social Media Today RSS

  • Making "Viral" Happen

    Keith Goldberg
    28 Apr 2015 | 3:00 am
    After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally. Yes, sometimes a brand and its agency catch lightning in a bottle, touching a nerve or a funny bone, and it’s off to the races. When this takes place it’s pretty epic. Thing is, this result is impossible to predict.
  • Social Advocacy and Politics: Twitter and the Candidates on Day One

    Alan Rosenblatt
    28 Apr 2015 | 2:00 am
    We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash (twash?) is indicative of things to come, but the contrasts in tactics and results are striking. 
  • Social Media as Lead Generation Tool

    Neha Lad
    28 Apr 2015 | 1:34 am
    The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past three years state that it has helped them increase their sales. But not everybody succeeds. A certain level of knowledge is required.
  • Humanize Your Brand: What It Means and How to Do It

    Kyle Volenik
    28 Apr 2015 | 1:17 am
    Often, when discussing the benefits of social media, pundits say things like, “Social media allows you to humanize your brand.” All of us begin to shake our collective heads in agreement, but we should probably stop and ask, what it even means to “humanize” your brand.
  • How to Create Content So "Shareable" You're Guaranteed a Tweet

    Anthony Miller
    28 Apr 2015 | 1:00 am
    In order for someone to hit the ‘like’ button on your post, or share what you’ve written in a tweet, you need good content. Of course, you cannot rely on good content alone. You have to grab someone’s attention from the very beginning. You have to begin with a title that screams, “Tweet me!”
 
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    New Marketing and Interactive

  • Will we snag some cash when we pitch SnagaStool on Shark Tank?

    dean@deanwhitney.com (Dean Whitney)
    23 Apr 2015 | 9:22 am
    Watch Friday April 24th at 8PM Eastern Time to see if SnagaStool founder Jamie Manning and I will get the sharks to back the bar stool reservation app. Continue Reading An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Upromise MasterCard

    dean@deanwhitney.com (Dean Whitney)
    24 Feb 2015 | 6:44 am
    We created a fun video to showcase the Upromise MasterCard.Continue Reading An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • MassChallenge Alumni Dominate the Forbes 30 Under 30

    dean@deanwhitney.com (Dean Whitney)
    21 Jan 2015 | 12:39 pm
    Congratulations to the MassChallenge alumni who earned a spot on this year’s Forbes’ 30 Under 30 List, including: Alain Miguel (Modalyst), Aman Advani, Gihan Amarasiriwardena (Ministry of... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • 10 Trends for 2015

    dean@deanwhitney.com (Dean Whitney)
    30 Dec 2014 | 4:44 am
    This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words (co-create, co-parent, copreneur), for... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Writing actual content with voice dictation

    dean@deanwhitney.com (Dean Whitney)
    4 Dec 2014 | 1:29 pm
    Disclaimer: This article was written using voice dictation on an iPhone and edited in Medium. It’s a freezing Monday morning in Boston. I’m tempted to work from home but finally I decide to take the... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
  • Why is the Customer Experience so Hard to Deliver On?

    marc meyer
    16 Mar 2015 | 9:11 am
    You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and memorable customer experience, etc. etc… It’s almost as if what has happened up to this point didn’t matter or was not a quality experience. I guess, what I want to know is, what have I been getting all of these years? You might want to say this out loud: “Companies just now, are starting to actually care and do something…
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    The Engaging Brand

  • 3 Steps to Turn A Network Into A Community

    Anna Farmery
    22 Apr 2015 | 6:27 am
    Social media may be great at building a network BUT that doesn’t mean you have a community of loyal customers. What is the difference between networks of people and community of advocates? A network gives you reach but a community gives you advocacyClick To Tweet Both reach and advocacy are required for your business. The issue many small businesses face is that their time investment in social media may bring reach but fails to add advocacy. There are 3 main reasons that social media fails And all of these are easily addressed People focus on the number of connections rather than the…
  • 3 Words That Remove Chaos From Your Work

    Anna Farmery
    21 Apr 2015 | 6:50 am
    Your life can feel chaotic. You work schedule can become too much, after all social media may be a wonderful platform for reaching out to your consumers….but it can also feel incredibly overwhelming. So how can we stop all this chaos? What if this external chaos could be managed to allow us the inner peace in order to start working on our business and not in our business. Well, there is a way. It takes one acceptance of where chaos exists…and it’s this Chaos is in your head not on your desk. Clear your head to clear your chaosClick To Tweet We create chaos. We embrace chaos.
  • 530 – Become a Force for Good

    Anna Farmery
    20 Apr 2015 | 6:08 am
    With the growth of millennials in the workforce and many more people wanting to align their passions and values with their work…then how can you become an effective change maker from inside an existing organization? Gerald F Davis , Professor of Management at the University of Michigan’s Ross School of Business joins me to talk about Changing Your Company from the Inside Out – a new Harvard Press business book. You can find out more at Grassroots Social Innovations. We discuss What is a social entrepreneur? What is the difference between a social movement and a social…
  • How to Make Tomorrow More Powerful Than Today

    Anna Farmery
    16 Apr 2015 | 3:36 am
    Ever find yourself working hard and wondering what is the point? That is the point. The answer lies deep inside the question itself. Success is about working soft but loving what you do…’hard’Click To Tweet Think about it. Work is about tasks. Tasks are mere steps along the way…..if you don’t know the ultimate destination, if you can’t feel it, taste it, see it…then the tasks seem painful. Tasks in business are like the gym work that make the business body beautifulClick To Tweet Tasks are soft in respect we know what they are and they just need…
  • Show 529 – Leading Digital Strategy For Business Growth

    Anna Farmery
    15 Apr 2015 | 3:39 am
    Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? Is e-commerce a channel, market or part of my business structure? Is retail letting customers down – driving people to…
 
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    NTEN

  • AARP in the Digital Age

    Steph
    24 Apr 2015 | 11:26 am
    Tammy Gordon Vice President AARP Studios How AARP Studios division is smashing stereotypes about age and digital use, and connecting with its members in ways that matter. This article originally appeared in the March issue of the NTEN: Change journal. Read the entire journal on Issuu or in PDF, and subscribe to receive this in your inbox each quarter: nten.org/ntenchange. When it comes to communications at AARP, we go where our audience is. AARP The Magazine has the largest circulation in the world. And, now millions are also connecting with the organization…
  • Austin: A Case Study in Connecting What’s Available to What’s Needed

    Steph
    22 Apr 2015 | 3:58 pm
    In the "Silicon Hills" of Austin, TX, work is afoot to close the gap of access to technology among the city's residents. This article originally appeared in the March issue of the NTEN: Change journal. Read the entire journal on Issuu or in PDF, and subscribe to receive this in your inbox each quarter: nten.org/ntenchange. 
  • Interview with Leana Mayzlina, NTEN's Digital Inclusion Campaign Manager

    Steph
    22 Apr 2015 | 11:18 am
    Leana Mayzlina is NTEN's newest team member. As the Digital Inclusion Campaign Manager, Leana will be organizing and supporting a network of individuals and organizations across the US and beyond, focused on developing or expanding digital inclusion programs. Learn about Leana's inspiration for working in digital inclusion and more! 1. Describe yourself in three words. Compassionate, persistent, and an idealist. 2. How did you first become involved with the NTEN Community? I first found out about NTEN through PDXTech4Good (one of NTEN's 501 Tech Clubs). While researching the…
  • Things We Like (April 2015)

    Steph
    22 Apr 2015 | 10:05 am
    A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog. TechKlub Kraków just had an event this week with 150 attendees! Hats off to organizers bringing people together through technology.An unfortunate reply-to email fracas in Berkeley ended up bringing people together for a picnic.What do nonprofits want in management software that brings volunteers together? Software Advice asked nonprofit staff what real volunteer management solutions they are looking for.Tired of looking for real solutions? The Twitter feed @fakeproducthunt has…
  • Your Website: It’s Your Kitchen and It’s Your Party

    Steph
    20 Apr 2015 | 9:29 am
    Amy Sample Ward CEO NTEN What's cooking for your website, and who's coming to your party? Whenever I'm leading a workshop or training session, I offer up the same analogy for digital engagement: the online world is a house party (at least the way I throw them!).
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    PsyBlog

  • Memory: 5 Amazing New Facts You Should Know

    Jeremy Dean
    28 Apr 2015 | 7:40 am
    New research reveals how to 'turn on' your memory, how to flush out useless memories and more... » Continue reading: Memory: 5 Amazing New Facts You Should Know » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Memory and Recall: 10 Amazing Facts You Should Know Memory: The Weirdest Ever Fact is Actually True, Study Reveals How To Improve Memory Five-Fold in 45 Minutes Music’s Amazing Effect on Long-Term Memory and Mental Abilities In General Classical Music’s Surprising Effect on Genes Vital to Memory and Learning
  • How Depressing Thoughts Mess With Your Memory

    Jeremy Dean
    27 Apr 2015 | 4:44 am
    How depressing thoughts can interfere with everyday concentration and memory. » Continue reading: How Depressing Thoughts Mess With Your Memory » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Exercise Can Improve Long-Term Memory How To Improve Memory Five-Fold in 45 Minutes The Simple Change to Daily Routine That Fights Bothersome Negative Thoughts That Won’t Go Away Gesturing While Talking Influences Thoughts Green Tea Improves Working Memory
  • Tested: Whether People Think Better on Their Feet or Seated

    Jeremy Dean
    26 Apr 2015 | 7:19 am
    Do people really think better on their feet? » Continue reading: Tested: Whether People Think Better on Their Feet or Seated » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Here’s Why Believing People Can Change Is So Important in Life 6 Psych Tips For Creating The Ideal Workspace How To Open Up People’s Minds to Change Tidy or Messy Desk: Which is Best For The Mind? Two Personal Qualities More Vital To Success Than IQ That Most People Don’t Know
  • How To Stop Food Cravings: 10 Tricks Based on Science

    Jeremy Dean
    25 Apr 2015 | 6:39 am
    Stop food cravings with these ten simple tips based on the psychological research. » Continue reading: How To Stop Food Cravings: 10 Tricks Based on Science » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Stop Food Cravings In 15 Minutes With This Easy Trick Eating This For Breakfast Reduces Food Cravings Later in The Day 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food 8 Weight-Loss Tips That Might Surprise You (From New Research) Why the Sleep-Deprived Crave Junk Food and Buy Higher Calorie Foods
  • The 5 Happiest Countries And What Makes Them So Happy

    Jeremy Dean
    24 Apr 2015 | 7:44 am
    Only one country in North America is amongst the world's happiest. » Continue reading: The 5 Happiest Countries And What Makes Them So Happy » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Age At Which People Are Least Happy With Their Lives The Number of Children That Makes Parents Happiest How Aging Changes What Makes You Happy People Are Happier When They Do The Right Thing The Simple Mindset That Makes Everyone Happier, All Around The World
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    Regular Geek

  • Geek Reading April 28, 2015

    Robert Diana
    28 Apr 2015 | 5:30 am
    Wired starts our day with an interesting story about how our satellites can be used for mapping earthquakes. Following on that we have a few good scalability articles. On ferd.ca, we get to read about lessons learned working on large-scale server software. This article also gives us the best quote on distributed systems that I have seen: If you can avoid making parts of your system distributed, avoid it. It’s leaving the comfort of your home to step into a rain of fire. High Scalability talks about how we can build better complex systems, using containers, microservices and continuous…
  • Geek Reading April 27, 2015

    Robert Diana
    27 Apr 2015 | 5:30 am
    Leading off today is an interesting story from Cardiff University about a potential “highly effective” treatment for asthma. This is a big deal because both my daughter and myself struggle with it, so you get to read some interesting science. Another link blog milestone today, the Morning Dew posted it’s 2000th Dew Drop! It is an excellent blog filled with a lot of web development and .Net articles. If you read my blog, you really should add the Morning Dew to your list as well. As always, enjoy today’s items, and please participate in the discussions on these sites. Top…
  • Geek Reading April 24, 2015

    Robert Diana
    24 Apr 2015 | 5:30 am
    WordPress kicks off our day by announcing release 4.2 “Powell”. So, if you are running WordPress, you need to update. Three good articles are highlighted in the security section. On Wired, they report on how the NSA “Quantum Insert” attacks work. Weblog Lexsi talks about Dyreza’s anticrypt. Lastly, Coding Horror goes on a rant about how our passwords need to be longer. The rant is backed by some statistics, so there is some good reasoning there as well. As always, enjoy today’s items, and please participate in the discussions on these sites. Career and Process…
  • Geek Reading April 23, 2015

    Robert Diana
    23 Apr 2015 | 5:30 am
    Three great articles lead off our day. First, Seth Godin prompts us to raise our standards and to make sure we have a boss that wants the same. In business, complacency can mean death. Fred Wilson at AVC talks about “dumbing things down”. More appropriately, if you really want to win you need to make complex things much simpler. Google finally announces their “wireless plan” called Fi. It is an interesting offering and definitely something to keep an eye on. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Demand…
  • Geek Reading April 22, 2015

    Robert Diana
    22 Apr 2015 | 5:30 am
    There are plenty of interesting articles today. First, WordPress releases v4.1.2, which is mostly a security release. Mobilegeddon began and Google Webmaster Central has a nice FAQ about the update. Mattias Geniar talks about Magento eCommerce PHP remote code execution. NCC Group tells a story about recovering user data from a TrueCrypt drive. Lastly, I would be remiss if I did not include an article about my employer and our product, RSuite. Gary Russo writes about RSuite, MarkLogic and DITA, which helps publishers automate their production of all sorts of publications. As always, enjoy…
 
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    News Watch

  • Boxy Ford Flex has excellent features

    Michio Hasai
    24 Apr 2015 | 9:35 pm
    Several boxy style vehicles have made their way to the marketplace in recent years. With the rise of gas prices many manufacturers have moved toward smaller vehicles that offer great gas mileage and as the technology aboard has gotten more complete the boxy vehicles have been described as retro or chic. The Ford Flex is no stranger to being considered a fun and funky boxy style car. Appearing more like the next version of the station wagon than any other vehicle, the Flex offers features that are normally found in crossover SUVs as well as those found on the family sedans. With the…
  • More fraternity dysfunction, this time against veterans

    Scarlett Madison
    24 Apr 2015 | 9:35 pm
    Fraternity life is apparently more than drunken parties and strange entry rituals in America today. With racism, sex scandal, and other problems surfacing in college fraternities across the country, another challenge has popped up at the University of Florida. Members of the Zeta Beta Tau fraternity were allegedly abusive to disabled veterans at a Panama City Beach resort. The abuses included insulting and spitting on them. According to CNN: “They actually spit on me and my service dog as well, and that’s just so disrespectful and it hurts. I come and I feel honored and I feel…
  • Clinton called to testify on pretty much everything

    Jesseb Shiloh
    23 Apr 2015 | 9:35 pm
    As Hillary Clinton ramps up her 2016 Presidential campaign, Congress is calling on her to answer for a variety of possible infractions, misconducts, and poor decisions from her short but tumultuous time as Secretary of State. They want her to testify about everything from Benghazi to her email fiasco. Will this have an effect on her campaign or will it be viewed as Republican attacks prior to her nomination? According to Fox News: Chairman Trey Gowdy, R-S.C., sent a letter to Clinton’s attorney, David Kendall, on Thursday about her cooperation with the House investigation into the Benghazi…
  • Japan has a new superhero

    Michio Hasai
    22 Apr 2015 | 9:47 am
    New might not be the right term, Kamen Rider has been around in Japan since 1971, but always as a cartoon superhero who fought various terrorist groups. With the popularity of Japanese cartoons making their way to the US over the years, we have been subjected to Kamen Rider toys, movies and the TV series over the past several years. It seems many superheroes are finding their way to and from Japan to aid in the protection of the tiny island nation, or maybe they just have a better imagination than many other countries, either way, the emergence of a real-life Kamen Rider is something to…
  • If your website isn’t ‘mobile-friendly’ to Google, they might not show you in search

    Brian Molidor
    21 Apr 2015 | 12:51 pm
    Google is getting serious about its push for mobile, mostly because the whole world seems to be pushing everything towards mobile. Some haven’t embraced the idea and still have websites that aren’t considered to be “mobile-friendly” by the search giant. Soon, those websites won’t appear very easily in search results. The company is in a week-long process of rolling out the new algorithm changes that they hinted to a couple of months ago. They’ve been heading in this direction for nearly three years and now it seems they’re finally making good on their…
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    Solar News DannyBrown

  • Solar Power Battery – The Answer To Our Energy Needs

    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Energy Efficiency: The Impact Of Renewable Power

    26 Apr 2015 | 5:09 am
    For most of the past decade, the term “global warming” has been tossed around, but just what does that mean exactly? Simply place the global warming is the gradual increase of the temperature of the atmosphere of the earth. Due to the greenhouse effect global warming is attributed to carbon dioxide and other harmful pollutants to the harmful effects of sunlight to pass through the earth’s atmosphere. With NASA confirms that over 90% of the experts agree that global warming is due to human causes, we must act! Although many activists and organizations constantly urging people…
  • Build Your Own Solar Panel System

    25 Apr 2015 | 3:02 am
    The failure of the North 2003 affected 45 million people in eight US states. Those who use alternative energy sources like solar panels have been able to benefit from its independence from the network. No food is spoiled in refrigerators, not sitting in the dark for them. The Council on Foreign Relations, a think tank, said the electricity consumption and production have steadily expanded, resulting in increased load on a system is not designed for such a large load, which means that many people are turning to solar panels for security, as well as financial and environmental reasons. Solar…
  • What You Need to Know Before Hiring a Solar System Installer

    23 Apr 2015 | 5:04 am
    With non-renewable sky rising energy costs each year, people are turning to solar energy. As you can see, the trend now is to focus on going green and most companies and private owners are on the lookout for green energy production. Now you can create, either of their own solar panels or hire a solar panel installer qualified to do the work for you. But remember that before putting hire a solar installer, there are a number of things you need to know to get the full benefits. With the popularity of installing solar panels to generate electricity, the solar system has become a very lucrative…
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    connect.icrossing.co.uk

  • Celebrating YouTube: Our favourite YouTube ads of all time

    oliver.hughes
    23 Apr 2015 | 6:34 am
    Today’s a big day for YouTube lovers around the world – we’re celebrating 10 years since the very first video was uploaded to the channel. YouTube has come a long way since the 23rd April 2005 – from the inaugural video of ‘Me at the Zoo’ (yes, it really was that) to today’s home grown YouTube vlogging superstars like Zoella – who reportedly earns £20000 a month from advertising. To mark the occasion we thought we’d do a quick rundown of our favourite YouTube ads of all time. What makes this selection all so brilliant is that each one of them is a great bit of creative that…
  • Why SEO and PR need to buddy up

    Carsta Maria Mueller
    22 Apr 2015 | 6:30 am
    The Global View This year we have introduced The Global View – a series of Connect posts that will give you a quick snapshot of the big issues influencing digital marketing around the world, as seen by the different offices in the iCrossing network. For the second in the series, the guys in Germany are discussing the need for PR and SEO to become best buddies. This continues to be a seriously hot topic for us in the UK as well and is something the UK SEO team have written about previously as well. Here’s what they had to say about it. One of the big challenges for CMOs in 2015 will be to…
  • Mobile algorithm update exposes Google’s struggle with ad revenue

    Adam Skalak
    21 Apr 2015 | 8:13 am
    The search community is buzzing today as Google’s biggest ever mobile algorithm update hits. And while the search engine giant is sending a strong message to brands – improve your mobile sites or else… does it also hint to the fact that Google is feeling the pinch? Clearly too many brands have failed to develop their mobile friendliness in line with the massive increase in mobile search and this is hitting Google where it hurts most, advertising revenue. Their latest ad revenue figures show growth has slowed considerably over the last couple of years, despite mobile use continuing…
  • How to use paid social advertising to meet your business objectives

    James Mortimer
    21 Apr 2015 | 4:58 am
    As we continue to see more social sites take their first steps into monetising their network through ads – Pinterest in the US being the latest to do so – the world of paid social is becoming an ever more complicated minefield for brands to negotiate. In response, we have produced a series of guides that will help you get to grips with the different formats on offer and choose the right platforms for your campaign. But before we go into that, let’s take a look at the two things you absolutely must do before you start any paid social campaign: 1. Be clear on the business objective you…
  • 10 things you may not know about Google’s mobile-friendly update

    Modestos Siotos
    13 Apr 2015 | 3:28 am
    The clock is ticking down before Google’s much anticipated ‘mobile-friendly’ algorithm update that will reward mobile-friendly pages with higher search rankings and push down those that do not qualify gets rolled out. The below ten points have all been confirmed by Google’s representatives in various ways including official announcements, presentations, hangouts as well as Q&A sessions in recent SEO conferences such as SMX West and Brighton SEO. Google’s Webmaster Trends Analyst, Gary Illyes, shed some more light on the forthcoming Google update during a Q&A…
 
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    Ben Werdmüller

  • Elgg and Known: how deep insight can help you build a better community platform

    23 Apr 2015 | 12:57 pm
    Ten years ago last November, we released the first version of Elgg. An open source social networking platform originally designed for higher education, where it was used by Harvard and Stanford, it spread to organizations like Oxfam, Orange, Hill & Knowlton and the World Bank, as well as national governments in countries like Australia, Canada and the Netherlands.Not bad for a couple of industry outsiders based in Scotland.Elgg is still in wide use today. I credit that to a technical emphasis on extensibility and ease of use, as well as our focus on being responsive to the needs of the…
  • The full-stack employer

    18 Apr 2015 | 12:00 pm
    Just over four years since I permanently moved to California, I'm beginning to understand the differences in work style between the US and Europe. America still has a largely time-based view of productivity, even in Silicon Valley. But with tech industries in other nations catching up fast, and remote working becoming a more viable option, you need to compete for talent with companies all over the world. You have to be a full-stack employer.What is a full-stack employer?Over the past year in particular, there's been a lot of discussion about "full-stack employees", "full-stack developers" and…
  • Convoy is a new kind of progressive enhancement for self-hosted web applications.

    9 Apr 2015 | 3:03 pm
    We just released Convoy, an add-on service for Known that lets you use our servers to more easily share content with social media.Previously, self-hosted site owners needed to create individual developer accounts on Twitter, Facebook, LinkedIn, etc, and manage API integrations with each one. It was a pain, and lots of people told us that they'd prefer to avoid it.You still can mess around with API integrations if you really want to. But Convoy gives you another option: connect your site, and then log into each service as easily as you would with any centralized cloud application. You still…
  • Forget the mass market: the untribe is the new normal.

    7 Apr 2015 | 11:13 am
    There was one conversation I used to hate more than any other. I used to brace myself for it; grit my teeth in anticipation.Here's how it would happen. "Where are you from?" someone would ask, detecting that my accent wasn't quite British; something else was lurking just underneath."That's a long story," I would start to say, hoping to leave it at that and turn to some other, more interesting topic. But once someone has the scent that you're not a part of the tribe, that perhaps you don't belong, they never let it go. So I would explain. "My mother's Ukrainian / American, my dad's Dutch /…
  • Introducing the Indie Dash Button! #indieweb #vrm

    1 Apr 2015 | 11:03 am
    We've all been there: you're standing by the washing machine, about to start a load, and you realize you're out of laundry detergent. Or you're getting ready for bed and you realize you've forgotten to buy more mouthwash. Less often, you find yourself wondering how to fly to a particular destination cheaply, or needing a good deal on a new car.You don't want to deal with a single vendor for each of these things, but you also don't want to spend ages doing price comparisons. What would be great is if you had a personal shopper that would find the best version of these things and automatically…
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    SuzeMuse

  • On Being Helpful

    Suze
    28 Apr 2015 | 4:42 am
    One of the first things I learned about social media I got from my friend Chris. He’s a smarty pants, as you know. He said it time and again in the early days, and still does. If you want to succeed online, be helpful.  The words resonated with me in 2007, and they resonate today. It’s great and practical advice. But what does it really mean, to be genuinely helpful? Let’s break it down. Actions speak louder than words. Time and time again I see people online who don’t do what they say they’ll do. Sure, they’re good for a retweet here and there, but what…
  • What I Learned From Taking a Blogging Break

    Suze
    27 Apr 2015 | 7:20 am
    I’ve really backed away from blogging in the past several months. The reason? Quite frankly, I felt that I had run out of things to say. Pair that with being overloaded with other projects, including writing projects, and I guess I just wandered away from it. For me, it was a healthy break, something that I think I needed after 9 years of consistently posting here. 9 years! In that time I’ve learned so much, made so many new connections, and grown my business. I owe a lot of my success to what I’ve done here. It’s been an interesting thing, walking away. Here’s what I have figured…
  • Are We Too Focused on the Next Big Thing?

    Suze
    6 Apr 2015 | 4:54 am
    I swear it was within 24 hours of Periscope launching a few weeks ago that I saw the first post “15 Ways Brands Can Get the Most out of Periscope” (or something to that effect). While it’s all fine and well to have an eye to the future, I firmly believe that we are still not totally up to snuff on the present. Brands are still struggling to figure out how to make the most of their blog and Twitter, which have been around for years, and now we have to worry about maximizing our exposure on all these new tools too? The pressure is on for many businesses and organizations to…
  • Why I Decided to Stop Working from Home

    Suze
    31 Mar 2015 | 5:48 am
    I’ve been a home-based worker for several years. For the most part, I’ve enjoyed my time in the home office. But lately something has changed. I’ve been less enamoured with working from home, and as a result my productivity has taken a hit. I have been thinking about what it is that has changed for me, and it boils down to this. I was lonely. Even though my chat windows and social networks are always a click away when I’m working, I still felt a real sense of loneliness. There’s something about the office environment, having other people around, the hustle and bustle, that is…
  • My Three Words for 2015

    Suze
    1 Jan 2015 | 6:13 am
    For the past several years, I’ve taken a page from Chris Brogan‘s book and, instead of making new year’s resolutions, have created three words to define my year. I’ve found it to be a very beneficial exercise, because it serves as a reminder on a daily basis of what I need to work towards, and what I might need to change. To me, words are just words without action, so each word I’ve come up with will also have an action associated with it, that will help me in my daily quest. So without further ado, here are my three words for 2015. Moment This is my reminder to…
 
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    Social Networking for Newbies

  • How to get more LinkedIn invites

    admin
    9 Apr 2015 | 4:08 pm
    We live in a “short attention span world.” People want things faster. They want to expend as little effort as possible to get things done. Getting invited to connect on LinkedIn is no exception. The easier you make it for others to invite you the more they will. In the video below, I show you a nifty little shortcut to get more invitations on LinkedIn. You create a link that goes straight to your invite page instead of your profile page – saving your future connections one click and making it easier for them to connect to you.
  • How to change a LinkedIn recommendation

    admin
    30 Mar 2015 | 9:13 am
    I received an email this morning asking how to change the Job/Title for a recommendation that was previously given. The good news/bad news about LinkedIn recommendations is that ONLY the person who writes the recommendation can change it. This is good news because it enhances the credibility of the recommendation – i.e. you can’t write/edit the recommendations you receive to reflect only what you want others to see. The bad news is that you need to reach out the person who recommended you and ask them to make the changes themselves. The video below shows the process on how to do…
  • Removing or hiding a LinkedIn recommendation

    admin
    16 Mar 2015 | 2:22 am
    Please watch the short video below if there is a recommendation on your LinkedIn profile that you would rather it not be seen by your LinkedIn connections and/or visitors.
  • How to Export your existing LinkedIn connections and how to import new ones

    admin
    8 Mar 2015 | 1:34 pm
    In this video I show you how to export your LinkedIn connections. Why do you want to do this? In one word: Insurance. By exporting your connections outside of LinkedIn, you are insuring yourself against something happening with LinkedIn. After all, they could go out of business tomorrow. Or they could suspend your account. Another reason why you may want to export your connections is because you have a duplicate LinkedIn account and you want to close it but not lose your connections. In this case, you can export the connections before closing the account, close the account and then re-import…
  • How to find shared connections among your LinkedIn’s 2nd degree contacts

    admin
    27 Feb 2015 | 5:36 pm
    Today I received the following question: “If John and I are 2nd level, is there a way to see who we both know in common (either to ask for an introduction or, if I have her email, to simply reference that ‘I see you know Bill Smith’)?” Watch the video below to see how to do this.
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    Growmap

  • 3 Surprising Ways Technology is Taking Over Healthcare

    Gail Gardner
    27 Apr 2015 | 2:57 pm
    Healthcare will always be a people-driven business, because there are simply some things a machine can’t do. Doctors and other medical professionals are able to listen to patients; they are able to comfort and console; and they can make creative leaps — after all, a machine is only as good as its programming. But as technology gains more of a foothold in healthcare, the industry itself is shifting from a science to a practice. Here are three big ways technology is taking over healthcare. Better Diagnoses One of the biggest ways technology is taking over healthcare is in the way patients…
  • 5 Vital Tips for eBay Success

    Sam Butterworth
    26 Apr 2015 | 4:43 pm
    If you like to earn a little bit of extra cash on the side as an eBay seller, how realistic would it be to take this profitable hobby a fulltime job? The answer might surprise you. There’s actually precious little difference between someone earning $100-$200 on eBay, and those who make enough to support themselves fulltime. Of course, as with any self-employed position, becoming a fulltime eBay seller is not without its risks; but, if you’re already active on the site, have an established customer base and a good feedback score, there are a few small changes you can make to take your…
  • 5 Reasons Why Tax Accounting Is More Rewarding Than any Sport

    Dana Davis
    25 Apr 2015 | 6:56 pm
    When we think of taxes, excitement is not usually the first reaction. In fact, most people dread doing taxes and think of accounting as extremely boring. However, taxation is actually one of the most dynamic, rapidly changing, and rewarding fields out there. Below are five reasons why taxes are better than any sport. Change Happens Every Day In the U.S. tax code alone, there have been more than 4,680 changes since 2001. That means about one change every day. In comparison, in 2012 the NFL had only two rule changes the entire year. The fast pace of changes to the U.S. tax code means that tax…
  • Developer Salaries: How to Maximize DevOps Income #careers

    Gail Gardner
    23 Apr 2015 | 6:42 pm
    Incapsula just released their DevOps Salary Survey 2015: Facts About DevOps Careers and Salaries.  Developers already working and anyone considering a developer career can gain valuable insights by downloading the full DevOps Salary Survey here. Why Analyze the DevOps Salary Survey Data? The information given by employed developers provides insights into what skills you should develop or improve. More importantly, it reveals which jobs are in demand and where salaries are growing and declining. By adjusting your focus you can increase your earnings and improve the odds of landing a career…
  • Crowdsourcing Graphic Design Process: Tips for Best Results

    Gail Gardner
    9 Apr 2015 | 8:04 am
    You need a memorable new design, but you don’t have a graphic designer on staff and you have no idea what you want your design to look like.  Now what? Crowdsourcing graphic design lends itself well when you’re not sure what you want, but you feel you will know it when you see it. The process is simple: DesignCrowd is the #1 custom design marketplace. They have 448,472 designers around the world who have delivered $25,306,978 worth of designs. The average number of designs per project is currently 102. (See the bottom of their home page for their latest stats.) Types of Graphic…
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    Social Media Bird Brain

  • 20 Apr 2015 | 2:28 pm

    20 Apr 2015 | 2:28 pm
    Remember how I said that if you hadn't dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider's article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it
  • Your Small Nonprofit's Infographics

    15 Apr 2015 | 12:00 am
    image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Take a look at this set of guidelines from Nonprofit Tech for Good and
  • It's Not Just How You Say It, But Where And When

    24 Mar 2015 | 12:00 am
    By Yevy Photography, on Flickr  Communication is a word we use a lot in social media because that is what social media is about: creating a relationship with others by communicating with them. But how is communication defined as a strategy? ONE is an international NGO whose mission is to end extreme poverty by 2030. In a recent article for Stanford's Social Innovation Review, Jamie Drummond
  • To Crowdfund or Not to Crowdfund

    11 Mar 2015 | 12:36 pm
    Fractured Atlas had a great article on putting together a crowdfunding video (read it here), which made me think about crowdfunding in general. In a recent Twitter chat I was on, one of the participants opined that crowdfunding was the same as begging, and a couple of other participants agreed. I don't. Obviously, the couple that asks people to crowdfund their wedding celebration and
  • Time For Social Media

    25 Feb 2015 | 12:00 am
    NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a
 
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    Corporate Eye

  • Presenting Compliance Requirements in Plain Language

    Lucy Nixon
    15 Apr 2015 | 2:37 am
    Mike Miranda from the Clear Law Institute offered to write a post for us about communicating compliance requirements in plain language. I spend a lot of time reviewing corporate websites, and sometimes the compliance sections are the hardest (and slowest), because of the complexity of the language, and the density of the information. Plain language matters! Over to you, Mike… When we talk to each other we generally speak in plain language. Have you ever met someone who purposely uses terminology that unnecessarily complicates the point? If you have, you’ll quickly understand the…
  • Eat, drink and recruit?

    Den Cartlidge
    17 Mar 2015 | 4:57 am
    Hiring the right people can be expensive. Most of the online HR specialists we talk to don’t like spending valuable time reviewing job applications from candidates who aren’t right for a role. And they certainly don’t like investing key resources in training a new recruit who leaves the company six months later, because the job isn’t what they thought it would be. We think the key to successfully recruiting online is providing great content on a career outpost. But what do we mean by “great content”? Well, we think its content that operates on a number of levels. For the purpose…
  • Benefits of Reverse Mentoring

    Ed Konczal
    13 Mar 2015 | 4:23 am
    My last post outlined how the Reverse Mentoring technique can improve Board and C-level technology knowledge. Now it is time to look at “proof of concept”. Do companies use this technique and are there benefits? Since GE introduced it in 1999, more companies have introduced Reverse Mentoring as a enterprise practice. Here is a sample of those companies:   COMPANY INDUSTRY REVERSE MENTORING DISCUSSION Mastercard Financial DOCUMENT HP Technology DOCUMENT Coty Cosmetics DOCUMENT Citicorp Financial YouTube Deutsche Telekom Telecommunications Document Cisco Technology BLOG…
  • Informative Eye Candy

    Den Cartlidge
    5 Mar 2015 | 11:52 pm
    For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we’ve all come across badly written web pages that prompt a rapid visit to the good old “go-back” icon. Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in writing about good web copy (I am a blog writer after all!), for this post I’m going to talk about… Okay, I’ll admit it – we have touched on the value…
  • Coca-Cola Contour Bottle Turns 100 This Year

    Susan Gunelius
    2 Mar 2015 | 5:54 pm
    This year, Coca-Cola’s iconic contour bottle celebrates its 100th anniversary. Back in 1915, the Root Glass Company developed the bottle design after the Coca-Cola Company asked a number of manufacturers to develop a design that would make it more distinctive. Specifically, the company asked manufacturers to create a design that wasn’t just distinctive—it had to be so distinctive that it could be recognized only by touch and still recognized visually even after it shattered. The bottle design that the Root Glass Company in Terre Haute, Indiana created was based on a picture of a…
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    Technology & Marketing Law Blog

  • More Section 230 Cases Than I Can Handle!

    Eric Goldman
    25 Apr 2015 | 8:12 am
    Photo credit: enameled house number two hundred and thirty // ShutterStock My cup runneth over with Section 230 cases! This long blog post catches up on a few from the past couple months. Warning: there are some stinkers in this batch. Google, Inc. v. Hood, 2015 WL 1546160 (S.D. Miss. March 27, 2015) As you know, for some time Mississippi Attorney General Jim Hood has been haranguing Google about third party content on Google’s network, which culminated with a 79 page subpoena from Hood’s office to Google apparently predicated on legal theories that bear no resemblance to the…
  • LinkedIn’s “Reference Search” Service Doesn’t Violate Fair Credit Reporting Act–Sweet v. LinkedIn

    Venkat Balasubramani
    24 Apr 2015 | 3:01 pm
    Plaintiffs alleged that potential employers found references about them through LinkedIn’s Reference Searches functions, they were denied employment as a result, and thus LinkedIn violated the Fair Credit Reporting Act. LinkedIn users, including prospective employers, generally can search LinkedIn user profiles using its “proprietary search technology.” The Reference Search tool specifically provides: (1) the candidate’s employment history as provided to LinkedIn, and (2) a list of other members in the prospective employer’s network who worked at the same employers as the…
  • Mixed Ruling in Competitive Keyword Advertising Case–Goldline v. Regal

    Eric Goldman
    23 Apr 2015 | 2:12 pm
    Photo Credit: In the Garbage Can // ShutterStockThe lawsuit’s principal participants are rivals in the precious metals and coin industry. The defendant organization, Regal, has an affiliate program, and it appears that some affiliates bought competitive keyword advertising using the plaintiff Goldline’s trademark. The ruling is on Regal’s motion to dismiss, and the judge’s overly pithy opinion raises as many questions as it answers. The court based its ruling on the following facts alleged in the complaint: According to Plaintiff, Defendants purchase advertising…
  • Europe’s Antitrust Move Against Google: A Linkwrap

    Eric Goldman
    22 Apr 2015 | 9:36 am
    Photo credit: Two elephants fighting // ShutterStock For outside observers, it’s always thrilling to see two elephants like the EC and Google go tusk-to-tusk in a high-stakes battle. Normally, the government holds the edge in such clashes; after all, their enforcement resources are functionally limitless. But Google’s power as an institution is verging on government-esque, and I bet more than a few EC insiders wish they had as much money as Google. I think this suggests we have two well-matched opponents, and all that money sloshing around should continue to benefit the army of…
  • Union Isn’t Liable For Members’ Posts To Private Facebook Group–Weigand v. NLRB

    Eric Goldman
    18 Apr 2015 | 2:36 pm
    Photo credit: Protesters crowd landscape // ShutterStockThis case relates to a bus drivers’ strike in 2012. During the strike, union members posted “impassioned and bellicose” comments about the strike on the union’s Facebook page, which was accessible only to union members. The union didn’t authorize those comments. Weigand was an employee of the bus company. He was covered by the union’s collective bargaining agreement but was not a union member. He claimed the Facebook comments by union members coerced his exercise of “Section 7″ rights to…
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    shesgotclients.com

  • How to Find Inspiration Elsewhere (When You’re All Tapped Out)

    Christine
    23 Apr 2015 | 4:00 am
    When I was a budding entrepreneur, a big part of building my inspiration up was in following others who were already very successful doing what I wanted to do. I followed blogs of people I admired, went to conferences, and just got around people who inspired me. I saw women entrepreneurs using technology to run their businesses, and it ignited a fire in me to do the same. I longed to be around positive people who could lead me to my ultimate goal of building my own business.   I even took a trip I couldn’t afford in order to be around like-minded people. It is that important! For…
  • What Will Your Legacy Be?

    Christine
    16 Apr 2015 | 5:00 am
    “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” —Steve Jobs, The Wall Street Journal, 1993   Steve Jobs also famously said, “I want to put a ding in the universe.” Now that’s a legacy.   If you were to die tomorrow, what would you leave behind?   Many of us would answer with something about our families or friends or maybe even an inheritance, if we’ve been fortunate and wise enough to make that provision. But what about beyond that? Have you ever…
  • How to be Instagram Irresistible (quick video)

    Christine
    9 Apr 2015 | 4:00 am
    The ultimate goal with any form of social media is engagement, and stats show that Instagram packs 15x more engagement than Facebook, and 40x more than Twitter. Instagram is extremely engaging and compelling for your network, allowing them to build a deeper connection with you. Why? You can use it to give a powerful peek behind the scenes of your life as a business owner. People are naturally curious about this, and seeing this side helps foster a greater sense of intimacy and trust. While it’s used for primarily personal updates, your strategy can include a business “angle” leading…
  • Making Love the Bottom Line

    Christine
    2 Apr 2015 | 5:00 am
    “Putting love first means knowing that the universe supports you in creating the good, the holy, and the beautiful. It means knowing that you’re on the earth for a purpose, and that the purpose itself will create opportunities for its accomplishment.” – Marianne Williamson   There is intention behind everything we do in our business. And there is a difference in an intention of service, and one of accumulation. I’d like to invite you to notice which place you are operating from, the majority of the time. No judgment, just compassionate observation of the intention…
  • How to Find the Right Mentor For You

    Christine
    18 Mar 2015 | 7:35 pm
    “A mentor empowers a person to see a possible future, and believe it can be obtained.”—Shawn Hitchcock This quote is right on when it comes to my experience with mentors. When I doubted or didn’t have a clear vision of what I wanted or how I was going to do it, my mentors helped me to refocus on where I wanted to be and how to get there. They could do this because they had already been through the process themselves and had come out on the other side. I was just fortunate enough to be on the receiving end of their years of experience and wisdom. In fact, I had placed myself there…
 
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    Online Marketing Blog - TopRank®

  • Live Streaming Showdown: Meerkat Versus Periscope

    Emily Bacheller
    28 Apr 2015 | 3:30 am
    Live streaming video services have finally hit the mainstream market, and are beginning to pick up steam. Many might compare their use to Dave Egger’s 2013 novel, “The Circle,” which explores the beginning of a transparent society in which politicians, public servants, and private citizens “go transparent” by wearing body cams and live streaming every moment of their waking life. In the book, this technology is offered by a popular social media platform, and is adopted at an exponential rate. Egger’s vision of a “live streaming” society is now coming to fruition. Live video…
  • 2015 Enterprise B2B Content Marketing Report: More Isn’t Better

    Lee Odden
    27 Apr 2015 | 3:15 am
    Companies in the B2B space from IBM to HubSpot have been actively and effectively engaging prospects with longer sales cycle content for years. Like many competitive environments, a lot of emphasis for marketers has been about creating “more” content. More blog posts, videos, infographics, social messages, emails, and so on. But here’s the thing about “more content” when it comes to enterprise-sized organizations. There’s a nearly unmanageable degree of added complexity when you start involving a matrix of customer segments and buying journeys across…
  • Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

    Ben Brausen
    24 Apr 2015 | 2:45 am
    The Periodic Table of Social Media – There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter – With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip – Twitter is expected to supplant Yahoo as the third…
  • 4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

    Ashley Zeckman
    23 Apr 2015 | 3:30 am
    Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka "mobilegeddon", has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There's a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of…
  • Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

    Ashley Zeckman
    22 Apr 2015 | 3:30 am
    One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee Odden. In that time, In that time I focused on being a sponge and soaking up as much as I could from the years of digital marketing knowledge contained within the walls of the TopRank…
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    Nathan T. Wright

  • When was your last vacation?

    Nathan T. Wright
    27 Apr 2015 | 12:14 pm
    This passage from The Wild Muir: Twenty-Two of John Muir’s Greatest Adventures keeps punching me in the face: Few places in this world are more dangerous than home. Fear not, therefore, to try the mountain passes. They will kill care, save you from deadly apathy, set you free, and call forth every faculty into vigorous, enthusiastic action. […]
  • Fatberg Character Studies

    Nathan T. Wright
    19 Apr 2015 | 4:33 pm
    I’m trying out some different character studies for Fatberg – everyone’s favorite anthropomorphic lump of congealed grease and wet wipes. 1 of 3: Traditionally I’ve drawn him this way. He always feels a little too similar to Grimace. 2 of 3: This study is more true to the natural state of fatbergs – lumped together and asymmetrical. […]
  • Fatberg completes a marathon

    Nathan T. Wright
    22 Nov 2013 | 12:00 pm
  • This is a terrible whiteboarding session

    Nathan T. Wright
    21 Nov 2013 | 7:01 pm
  • Steampunk Corgi

    Nathan T. Wright
    20 Nov 2013 | 6:00 pm
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    FUEL LINES

  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
 
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    Kneale Mann | Leadership

  • Know. Want. Care.

    Kneale Mann
    27 Apr 2015 | 5:31 am
    I don’t know how to change the oil in my car. I’m sure I could figure it out but I don’t actually want to know and don’t much care to learn. So the fact I don’t know how is irrelevant. You may not know how to fly a 747 jet but you may have the aptitude and even the interest to take the years of school and training required to learn. So the fact you don’t know is replaced by the desired to find out. In my work, a manager may say to me; “I don’t know how to navigate all the different personalities on my team”, but she may add that she wants to learn. What’s important is not…
  • It’s Only True if You Believe It

    Kneale Mann
    22 Apr 2015 | 2:00 am
    Self-doubt can be one of the most destructive and debilitating emotions we possess. It can be difficult to believe in yourself even when those around you believe in you. Something deep inside has convinced you that you aren’t worth it, can’t do it, won’t make it. It’s an emotion most of us feel at one point in our lives. Some have it briefly from time to time or in certain situations while others feel the paralyzing fear that stops them from moving forward. As counter-intuitive as it may sound, it becomes their comfort zone.Dr. BJ Davis was a two-time convict. He lived a world of drug…
  • Help Someone Up

    Kneale Mann
    19 Apr 2015 | 5:43 am
    I often say we see what we’re looking for but how often do we get what we don’t want? The human brain seems to do a great job of building up the negative energy in an instant yet it gets stuck on its way to positive thought. We get scared, we worry, and we play out scenarios that could take us in the wrong direction, which are destructive behaviors that get us nowhwere. Earlier this week, I was reading a few articles on being bold. They sounded great – regret is worse than failure, freedom is better than money, I was getting excited and re-energized. But then that monkey brain takes…
  • Do You Want Some Cake?

    Kneale Mann
    16 Apr 2015 | 4:52 am
    My grandfather used to love telling the story of his boyhood friend Campbell. One day, they were at my great grandmother’s house and she had just baked a delicious chocolate cake. She asked my grandfather if he’d like a slice and he replied; “Yes please!” and she gave him one. She then turned to Campbell and asked him the same question and he said; “I don’t mind”. She replied; “I don’t mind either” and left the room. No cake for Campbell.Real or ImaginedWhether this story happened or not isn’t the point. My grandfather was trying to teach his 9 year old grandson to say…
  • A Living or A Life?

    Kneale Mann
    14 Apr 2015 | 3:49 am
    We can pretend that work is one part of our lives and life is the other but we live a blended existence. It’s the second question most people ask when we meet them – what do you do for a living? A living? Is that where we’ve come? We get paid to provide a service and we call that a living. I’m not sure if that’s sad or a reflection of how far we have gotten off track.Perhaps the perfect scenario is you work at something you truly enjoy; watch the Alan Watts video I posted recently and it might give you insight into what will do it for you.Last week I had lunch with a colleague I…
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    Sydney: Unfiltered.

  • Sponge Mode: Activated.

    Sydney
    24 Apr 2015 | 9:17 am
    I’m going to let you in on a little secret: Boss School is, without a doubt, the most insane experience of my life to date. More insane than jumping out of an airplane. Since the course started at the end of March, I have had so many lightbulb moments, so many breakthroughs, so many insanely […] The post Sponge Mode: Activated. appeared first on Sydney: Unfiltered..
  • Why I want to see you on May 16, 2015.

    Sydney
    22 Apr 2015 | 10:19 am
    I’m going to be 100% real with you here. And it might be messy. If you only come to one event that Planet Green Socks puts on, I want to see you at Skydive Elsinore on May 16th for Adam Rubin’s memorial. Chances are if you read this blog (and THANK YOU FROM THE TOP […] The post Why I want to see you on May 16, 2015. appeared first on Sydney: Unfiltered..
  • Changing perspective, letting go of expectations, and getting grounded.

    Sydney
    8 Apr 2015 | 11:02 am
    “Well, from everything I’ve seen, my general impression is that you’ve got your shit together, you’re kicking ass, taking names, and everything is awesome.” Sitting down at lunch with someone who I’ve been dying to meet since I was an infant skydiver and event coordinator, the waves of the Atlantic ocean lapping in the background, […] The post Changing perspective, letting go of expectations, and getting grounded. appeared first on Sydney: Unfiltered..
  • “It’s so fun!”

    Sydney
    25 Mar 2015 | 3:41 pm
    This is how I’ve been answering the “how is your business going?” question for the last couple of weeks. “It’s so fun!” I’ve answered that question like this before, and I totally mean it. It’s usually followed by gushing about all the rad shit in the works, and just oozing excitement. But in the last […] The post “It’s so fun!” appeared first on Sydney: Unfiltered..
  • When the wool comes off of your eyes.

    Sydney
    23 Mar 2015 | 7:39 pm
    You’re a smart person. Educated. Assumingly well-versed at this thing called life. You make opportunities happen – the world is your oyster. What you want, you get, and you stop at nothing to make the world that surrounds you exactly what you want at that precise point in your life. It’s not being stubborn, it’s […] The post When the wool comes off of your eyes. appeared first on Sydney: Unfiltered..
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    Jeff Korhan - New Media and Small Business Marketing

  • 3 Website Optimization Tips that Sell

    Jeff Korhan
    27 Apr 2015 | 7:42 am
    As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 ­ Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 we discussed the importance of removing buying obstacles to increase sales. Buyers are looking for solutions to their problems; so your website has to answer the most relevant questions before buyers will hire a company like yours. This weekend I updated…
  • Team Building: How to Train for Productivity and Profits

    Jeff Korhan
    24 Apr 2015 | 3:17 pm
    This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary changes for accomplishing business objectives. Our Featured Guest: Shelia Butler Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works…
  • Business Leadership: Moving from Connections to Relationships

    Jeff Korhan
    17 Apr 2015 | 1:30 am
    This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business. Our Featured Guest: Mark Sanborn Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to…
  • Nurture Marketing: How to Be Remembered When Buyers are Ready

    Jeff Korhan
    10 Apr 2015 | 2:27 pm
    This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. More important is that you will learn how use them to strategically deliver the right content at the right time so that your company is…
  • Small Business Taxes: How to Pay the Right Amount

    Jeff Korhan
    3 Apr 2015 | 1:50 am
    This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades of work focused on helping companies manage their small business taxes, so they can maximize the profits they keep. Our Featured Guest: Barbara Weltman Barbara Weltman is an attorney and a nationally recognized expert in…
 
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    Phil Gerbyshak

  • Want a quick way to measure social media ROI? [infographic]

    Phil Gerbyshak
    27 Apr 2015 | 12:28 pm
    I love quick ways to do things, and I get asked how to measure social media ROI all the time. The easiest way I’ve found is this handy infographic. Courtesy of: Quick Sprout The post Want a quick way to measure social media ROI? [infographic] appeared first on Phil Gerbyshak.
  • 3 words for 2015

    Phil Gerbyshak
    31 Dec 2014 | 1:02 pm
    I don’t do resolutions. They don’t work for me for long, and they don’t help me achieve more or even feel better. I do do 3 words, to focus on and to look through as a lens to make my decisions. When faced with a hard decision, I ask myself if this is in alignment with my 3 words. If it aligns, I do it. If it doesn’t, I don’t. Works really well for me. Last year, I focused on Amplify, Integrity and Rhythm, AIR. And it worked great! I had a year to remember, with a magazine cover, lots of great speaking engagements, a redesign of my website, and I slowed my…
  • Entitlement

    Phil Gerbyshak
    17 Dec 2014 | 5:30 am
    Note from Phil: What follows is an insightful guest post from Sandy Shugart, author of Leadership in the Crucible of Work. I received a copy of Sandy’s book from his publicist, and I’m excited to dive into it. I think you’ll enjoy this article too, as it’s not your traditional leadership babble, but rather a strong look at the idea of entitlement, something many struggle from. Enjoy the article! I recently heard a radio-rant on “excessive compensation,” a popular topic soon after the financial meltdown a few years ago, but not so common now, as the stark reality of…
  • Your business needs a website

    Phil Gerbyshak
    9 Dec 2014 | 12:25 pm
    This is a Sponsored post written by me on behalf of .com & .net, powered by Verisign for SocialSpark. All opinions are 100% mine. Do you know that 91% of consumers look online for local good and services?1 And 56% do not trust a business without a website?2 You know you need a website, but how do you get started? What parts do you need, and how do you get it done? I get asked these questions all the time. Over the years, I’ve worked on building a website. Some I’ve built myself, but usually, I’ve worked with a designer to get them built and designed more quickly and…
  • How To Calmly Manage A New Business

    Phil Gerbyshak
    24 Nov 2014 | 6:36 am
    Admittedly, it’s not easy to run a small business, and the notion that it can be done calmly may appear to border on the absurd. After all, there always appears to be a steady increase in the number of tasks that you believe necessary to take care of immediately. Your situation is analogous to someone who has to perpetually juggle an increasing number of balls in the air. Naturally, all this can lead to stress in the workplace, conflicts at home with your family, sleepless nights, and a deep sense of exhaustion. In fact, if this negative spiral is not interrupted, it can even lead to your…
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    AreWeConnected.com

  • Do I Need a Website Redesign? (Infographic) 

    Mike Mueller
    27 Apr 2015 | 8:45 am
    Do you really need a website redesign? A simple question from a reader, an infographic and 6 questions to get you in the right frame of mind concerning a website redesign. Continue reading → The post Do I Need a Website Redesign? (Infographic)  appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
  • The New Facebook “Like” Box

    Mike Mueller
    23 Apr 2015 | 5:00 am
    Have a website with your Facebook Page on the sidebar? That was called a "LIKE Box" and it's going away on June 23rd. Here's what you need to know and what to change before that date. Continue reading → The post The New Facebook “Like” Box appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
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    Ben Foster

  • As Seen On Internet – Episode 5 – April Fools

    Ben Foster
    10 Apr 2015 | 2:44 pm
    Amit Wadehra and I started a podcast and it’s super fun. iTunes Link – Please leave us a 5 star review   Show Notes AMAZING INTERNET Google PacMan thenextweb.com/insider/2015/03/31/you-can-play-pacman-inside-google-maps-right-now/ The Button https://www.reddit.com/r/thebutton   Amazon Dash Button https://www.amazon.com/oc/dash-button?ref=producthunt   Amazon Home Services http://www.theverge.com/2015/3/30/8309573/amazon-launches-home-services   Facebook May Host News…
  • Podcasts: 5 Top Technology, Trends, and Social Media Podcasts

    Ben Foster
    20 Sep 2013 | 12:17 pm
    A client recently asked me how I stay ahead.  While I read the news everyone else does, my secret weapon has always been podcasts.  Below are my 5 Favorite Podcasts.  I recommend PocketCasts for listening to Podcasts on Android.   This Week In Google It’s NOT JUST GOOGLE. Jeff Jarvis, Gina Trapani and Leo Laporte […]
  • 7 Social Media Week Chicago Sessions To Attend

    Ben Foster
    19 Aug 2013 | 3:51 pm
    Social Media Week is coming to Chicago Sept 23rd – Sept 27th.  It can be very overwhelming so I curated a list of what I’m most looking forward to. Did I leave something off you’re really looking forward to?  Let me know!   The Secrets of Story telling through Paid, Earned, Shared, and Owned Media […]
  • Someone was selected for Google’s Glass Explorers program despite only using the hashtag as entry.

    Ben Foster
    2 Apr 2013 | 3:23 pm
    I feel incredibly special to have been selected to Glass Explorers and be one of the first people to get Google Glass.  Then, I started going through the data that Stanford student Andrej Karpath compiled and I found this tweet with just the #IfIHadGlass hashtag.   No content, nothing to support.   This is insanely […]
  • Facebook to 1 Billion Users – I predict August 16, 2012

    benphoster
    27 Jul 2012 | 2:28 pm
    EDITED 8-23  Looks like the date has come and gone…I would have thought FB would have made a big deal.  Nothing.  Oh well… Facebook had a terrible earnings call yesterday that has sent the stock plummeting.  Today, Mashable had a link that Facebook could reach one billion users in August based on an analyst report on iCrossing. […]
 
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    The Tyler Hayes

  • It came! #nobleselfie

    14 Apr 2015 | 5:43 pm
    It came! #nobleselfie
  • ca-tsuka:Some previews of Bartkira the Animated Trailer based on...

    12 Apr 2015 | 8:57 am
    ca-tsuka:Some previews of Bartkira the Animated Trailer based on project by Ryan Humphrey and James Harvey.http://bartkiraroadshow.tumblr.com/If you want to animate on it, submissions are open : bartkiraroadshow [at] gmail [dot] com Would watch this so hard.
  • "This is not CGI. It's photography."

    10 Apr 2015 | 9:34 am
    "This is not CGI. It's photography.": parislemon: David Pierce:Yet what Dye seems most fascinated by is one of the Apple Watch’s faces, called Motion, which you can set to show a flower blooming. Each time you raise your wrist, you’ll see a different color, a different flower. This is not CGI. It’s photography.“We shot all this stuff,” Dye says, “the butterflies and the jellyfish and the flowers for the motion face, it’s all in-camera. And so the flowers were shot blooming over time. I think the longest one took us 285 hours, and over 24,000 shots.”Talk about attention to…
  • instagram: Family Photos Get Twice the Exposure with...

    10 Apr 2015 | 9:34 am
    instagram.com/p/yRRus_SBpH/#sunmoooon instagram.com/p/tSDAoEyBkX/#sunmoooon instagram.com/p/xbIW1PyBqB/#sunmoooon instagram.com/p/w3HHPYSBqH/#sunmoooon instagram.com/p/uC3ZP0SBk7/#sunmoooon instagram.com/p/xYfeddSBrZ/#sunmoooon instagram: Family Photos Get Twice the Exposure with @sunmoooon For more photos and videos from Akira, follow @sunmoooon on Instagram. “They are identical twins, but their characters are nothing alike,” says graphic designer Akira Oozawa (@sunmoooon). “The older one is cautious and dependent, and the younger one is short-tempered, selfish and breaks everything…
  • @gypsyone

    4 Apr 2015 | 6:31 pm
    @gypsyone
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
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    adesblog.com

  • Watch Pacquiao vs Mayweather Online

    admin
    28 Apr 2015 | 12:13 am
    Russian TV Station “” (1TV.ru) has announced that it will be showing Pacquiao VS Mayweather fight live on National TV on the 2nd of May, 2015. That means if their servers can handle the traffic, you should be able to watch the online streaming version at http://stream.1tv.ru/live. Downside would be, you will be watching with Russian commentary. If their servers can’t handle the traffic or for some reason they decide to block the traffic that is coming outside of Russia, then the other non-free option would be to watch it via third-party websites like http://tvteka.com.
  • Book Review: Zero to One

    admin
    27 Apr 2015 | 12:19 am
    Zero to One – this is a very easy to read and simple book. Peter Thiel touches on many topics with simple examples (oftentimes too simplistic). But one takeaway from this book is, he suggests that everyone should try to build a monopoly-company (i.e proprietary products and solutions, closed ecosystem, patents etc).  He argues that instead of competing with your competitors in the perfect competition market, which results in marginal increase in revenue, you should build a monopoly company where you can charge a lot higher margins for your products and services. He also argues that…
  • Book Review: Innovator’s Dilemma

    admin
    25 Apr 2015 | 12:03 am
    I have had this idea of reviewing books that I’ve read with a very short review – only the gist of them, the main theme so to speak – and it shouldn’t be not more than five sentences. So, here goes the first one. The Innovator’s Dilemma – this book argues that the processes and resource allocation priorities that are setup in big corporations are not startup (new idea) friendly. For this very reason, it argues that big corporations often miss the boat on the new emerging and disruptive technologies. Because they are setup to keep churning more and more…
  • Lean Startup: Applied Wrongly

    admin
    15 Apr 2015 | 9:20 pm
    Eric Ries who has popularized Lean Startup methodology has done an AMA on HackerNews. When he was asked “Are there examples of lean startup ideas going wrong or being misunderstood and leading startups straight to failure?” He had this to say: “Tons! I think about this all the time, since I feel a responsibility to try and talk about lean startup in such a way that prevents misunderstanding. I would say the three most fatal misapplications are: “Up and to the right“ disease. Here you split-test everything and just do whatever moves the numbers. pretty soon you…
  • Disruption in International Money Remittance is Imminent

    admin
    7 Mar 2015 | 1:33 am
    Problem As I tweeeted earlier, International Money Remitance has many pain points, main of them being the cost of sending money of course..   Fees for remittance, $100 from Malaysia to Kyrgyzstan: EFT $25, MoneyGram $19, WU $27. Undoubtedly the 1st industry to be disrupted by BTC — Abdylas Tynyshov (@ades) February 25, 2015 Solution Below is one of the many solutions that will be coming up soon that will be built on top of free, transparent, public ledger technology called Blockchain. And money will be sent on the Blockchain platform via one of its main apps/features called…
 
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    prTini

  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
  • Double Shot: Gmail Hacks to Boost Media Relations

    Heather Whaling
    23 Mar 2015 | 5:56 am
    Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) someone opens or clicks one of your emails. It also generates contact profiles, detailing where they live, their professional history, recent tweets, mutual contacts, etc. From a media relations perspective, you can see which pitches or email…
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    themarketingblog.wordpress.com

  • SEOlympics: Top Marketing Blogs of India

    brandingguy
    20 Apr 2015 | 2:34 am
    Recently, Search Engine Journal decided to see what kind of content is being discussed and shared in India. Following several hours of research, they compiled a list of marketer blogs located in India based on subjective criteria like voice, content strategy, and quality. I am glad to share with you that themarketingblog has made it to the list of Top Marketing Blogs in India published by Search Engine Journal. Considering that I haven’t been blogging regularly, the news comes across as a surprise to me. Perhaps, they would have also looked into the past content and conversations…
  • Panel Discussion at Social Media Week Bengaluru

    brandingguy
    20 Apr 2015 | 1:35 am
    This is coming in tad late, but I guess it’s still worth sharing Earlier in February, I was invited by the Social Media Week team to curate few sessions on behalf of the Travel partner Lonely Planet India. I curated 3 interesting sessions for the panel: Travel Bloggers Meet: Involving some prominent travel bloggers from down-south and other parts of the country Workshop on using Social Media for Travel Marketing Debate: Does the travel industry need sponsored content on social media   The last session i.e. the Debate on Sponsored Content and its usage in Social Media was hosted…
  • Panel Discussion on Digital India at Transforming India Conclave 2014

    brandingguy
    29 Dec 2014 | 12:04 am
    I recently had the opportunity to moderate a panel discussion on Digital India at the Transforming India Conclave at India Habitat Conclave. The discussion was an exciting one and some interesting comments came in from the panelists on the government’s proposed program and their expectations from the same. Here is the video from the session talk. If you have been following the project and are excited with what it promoises, do let me know what are your thoughts in comments below. Filed under: Digital India Tagged: digitalindia
  • 3 reasons why you should check out Greenrockstore

    brandingguy
    16 Nov 2014 | 8:21 pm
    Greenrockstore is a new kid on the block offering custom merchandise, t-shirts and more! If you are a fan of games and TV shows such as Breaking Bad and Big Bang Theory then you must give these folks a try. Here are 3 reasons why you must check them out: 1. Range of Colours – Love Green or Sky Blue? They’ve got a range of cool colours on offer beyond the usual ones like Red, Black etc. 2.  Customisation: If you don’t find what you are looking for, customise your t-shirts. Make one for yourself and choose your own colour, quote, where you want to place your logo and what…
  • A used Band-Aid in Flight Meal: Whose Fault it is?

    brandingguy
    8 Nov 2014 | 2:30 am
    While travelling to Raipur yesterday morning in the Indigo Airlines flight (6E 453), my fellow co-passenger Mr. Kamlesh Vyas found a used band-aid in his breakfast meal. Apparently, he had ordered  a vegetarian UPMA meal. Mr. Vyas was very upset on a seeing a used band-aid and he showed the meal to his fellow passengers including me. Impact? The air-hostess on her part apologised and offered to replace the meal but the damage had been done already. I had ordered a vegetarian manchow noodles but didn’t have the heart to eat it after this incident. So did Mr. Vyas who simply said no…
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    Tech in Asia

  • Apple announces strong second quarter in Asia, and record-breaking numbers in China

    C. Custer
    27 Apr 2015 | 2:36 pm
    Apple today announced its financial results for what it terms the second quarter of 2015, and by all accounts, things went well. The company posted strong numbers across the board, but nowhere were they stronger than in Asia, where Apple’s mobile products performed particularly well. In the company’s Q2 earnings call, CFO Luca Maestri revealed that Apple set an all-time quarterly record for revenue in China, taking in US$16.8 billion during the quarter (up 77.8 percent year-on-year). The cause of the growth, according to CEO Tim Cook, was Apple’s increased efforts in…
  • Google is trying to help Nepal, and so are millions across the world

    C. Custer
    27 Apr 2015 | 9:11 am
    In the wake of the terrible earthquake in Nepal, lots of tech companies have been pitching in to help with the recovery efforts. Facebook, for example, released a new feature called safety check that lets those in the disaster area quickly let friends and family know they’re safe. Crowdfunding websites like Crowdrise have already raised hundreds of thousands in aid. Google has also been doing quite a bit to help, according to its APAC blog. The company has made its person finder tool (embedded below) available in English, Nepali, Hindi, Chinese, and Japanese to help those affected find…
  • Thanks to China, Android apps now make more money than iOS apps

    Paul Bischoff
    27 Apr 2015 | 8:00 am
    "Accepted wisdom and research tells us that iOS makes more money than Google Play, despite Google Play having more downloads. Nobody would argue with that," says Tim Merel, founder and managing director of Digi-Capital. "But what about iOS versus Android at a global level? Include the massive Chinese Android app stores, and Android didn’t just dominate download volumes, it made more money than iOS last year." A new report (paywall) today from tech-focused investment bank Digi-Capital shows, for the first time, Android apps made more money than iOS apps in 2014. But…
  • How an Indian startup shortens the last mile for restauranteurs with fresh funding

    Nikita Peer
    27 Apr 2015 | 7:57 am
    While ordering food from restaurants is now as easy as making a quick call or clicking a few buttons on an app, what happens when it’s not delivered on time? Perhaps Birdy’s was late when you were craving chocolate mousse, or Smokin’ Joe’s pizza had gone lukewarm by the time it showed up. For restauranteurs, Grab offers a solution to capitalize on customers who want their food in a blink. Restaurants no longer require their own delivery staff. All deliveries are made by employees of Grab, a Mumbai-based startup that picks up food from a restaurant and delivers it to the…
  • Stopwatch: Indian startups race to help you save time with apps for Apple Watch

    Malavika Velayanikal
    27 Apr 2015 | 7:51 am
    The Apple Watch may never become an iconic product like the iPhone. What it shares with the iPhone, however, is the rush to build apps for the smartwatch. In a memo to employees before the Apple Watch went on sale last Friday, Apple CEO Tim Cook said “more than 1,000 apps were submitted in just four days when the app store started accepting them, and the rate of submissions has only been climbing since then.” Over 3,000 apps were already available on the app store for the Apple Watch by the time it hit the market. Ultimately, it’s the apps and their compatibility with the iPhone which…
 
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    Room 214

  • Thoughts from Laura Oxler: Hogwarts School of Marketing and Wizardry

    Laura Oxler
    21 Apr 2015 | 9:39 am
    Magic spells, fantastical creatures and the heroic story of an underdog wizard with glasses consumed our world in the last couple decades. Our digital agency focuses on telling the stories of brands and there’s a great deal to learn from the Harry Potter saga. Although I’ll wait forever for my Hogwarts letter, I think it’s high time I realize that my owl just isn’t coming. But you have to wonder, what could we have learned if we could attend Hogwarts? Wands away, please. Let’s take a look at what we could learn in a few Hogwarts classes. Defense Against The Dark Arts In the series,…
  • Pinterest + Fashion: Two Giants Who Said “Nah”

    Maya Shaff
    10 Apr 2015 | 11:18 am
    While developing the 2015 Top 50 Fashion Brands Report, we were surprised to see several fashion juggernauts not maintaining a presence on Pinterest, a vital platform for most any fashion brand with ecommerce. Pinterest is a consistent top performer for fashion brands, producing more referrals and conversions than other platforms like Facebook and Twitter. Let’s take a look at the two most surprising Pinterest snubs. Snub #1 – Chanel Fashion giant Chanel (ranked #11 in this year’s report) was recently rated as the top-performing Luxury brand on Pinterest, despite the fact…
  • Benefits of Interactive Video: Analytics

    Michael Kwolek
    9 Apr 2015 | 1:10 am
    Myriad articles have been written about the importance of video in marketing campaigns. It seems pretty simple – as the web becomes an increasingly visuals-first medium, so ought marketing. And plenty of brands – both B2C and B2B – have jumped on board by producing a steady stream of digital video clips. However, outside of view counts and few other basic metrics, it has typically been difficult to measure the real value of video. At the same time, traditional video clips don’t often allow for in-depth viewer data collection. This is particularly important for B2B brands…
  • What’s Interactive Video?

    Michael Kwolek
    7 Apr 2015 | 8:45 am
    The term “interactive video” has been thrown around since the dawn of the web, but only recently has technology and bandwidth advanced enough to make truly interactive video widely accessible to creators and audiences. So what does this term actually mean? At its most basic level, it is the ability of a viewer to affect the viewing experience of a video by performing some action. More than just pause/rewind, interactions can include pop-up info boxes, links to other pages, altered camera angles or even branching narratives. It’s all about creating a personalized experience that turns…
  • The Ad Buying Food Chain: How Purchasing Online Advertising Works

    Jason Cormier
    7 Apr 2015 | 8:08 am
    I always love the opportunity to get a greater understanding of the work within my occupation. As much as I enjoy the many points of view on digital advertising, I’ve found knowing the foundational elements central to the (ad) food chain has helped me have smarter conversations. This article is inspired from a friend and former co-worker of mine, Josh Hill, who helped me gain a better understanding of how buying online advertising works — and what we should do to get the most from it. Understanding the Ad Buying Marketplace This begins with an awareness of the different…
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    BuzzShift.com

  • 3 Things Ted Cruz Could Learn From Taylor Swift

    Eddy Badrina
    14 Apr 2015 | 11:56 am
    Two Internet domain stories about high-profile people came out this week. In one, Sen. Ted Cruz, who had just announced he was running for president, had to face the reality that tedcruz.com is owned by somebody who is using it to support President Barack Obama. (Cruz’s campaign uses tedcruz.org.) In the other, Taylor Swift made news by proactively buying up “TaylorSwift.porn” and “TaylorSwift.adult,” domains that would otherwise become available for anyone to purchase come June 1. The contrast between the two stories highlights how politicians like Cruz, who are in the business…
  • An Insider’s Guide to SXSW

    Eric Swayne
    9 Mar 2015 | 12:08 pm
    Besides being our good friend, Eric Swayne is VP of Product & Marketing at MutualMind, Co-Founder of DrawAttention, and Founder of DataNarrate, a marketing data consultancy. This year I will attend my fifth SXSW Interactive. I’ve experienced SXSW as both a general conference attendee and as a presenter; I’ve attended dozens of parties (as a VIP or otherwise), and one year I even threw my own little party. It is easily the most mind-blowing week of the digital world, and still one of the most relevant events I have ever attended. My favorite way to describe SXSW is with the phrase…
  • How to Succeed on Instagram by Arri the Dog

    Arri the Dog
    12 Feb 2015 | 7:45 am
    Hi! I’m Arri, self-appointed head of security at BuzzShift and the true top dog in the office, regardless of what that bitch Luna says. In my spare time, I’m kind of a big deal on Instagram. I have a pack of over 2,500 followers, even though I’ve only been online for three months and I don’t have opposable thumbs. I was named one of the 14 most adorable, derpalicious, swag Instagram pups to follow in 2015. And I love you. The main key to my success is being really, really, ridiculously good looking. But my human personal assistant, Emily, also does some stuff with the things that she…
  • Using Content Segmentation to Optimize Social Media

    Loryn Thompson
    3 Feb 2015 | 8:41 am
    You can measure so many things on social media. Likes, shares, clicks, comments, link clicks… but what do those measurements really mean? Will knowing that our engagement rate increased over last month help us decide which photo to post tomorrow? Content segmentation can help you put those metrics to practical use, optimizing your social media posts and informing your day-to-day content decisions. When marketers talk about “segmentation,” it’s usually in reference to audience segments. And while audience segmentation is important, there’s still the question of how…
  • 5 Reasons Taylor Swift Is The Future Of Marketing

    Eddy Badrina
    28 Jan 2015 | 9:30 am
    (This article originally appeared on Huffington Post.) By now, nearly everyone has heard about “Swiftmas”, Taylor Swift’s gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps. On the other hand, the brands we work and interact with every day, the ones that spend millions and millions of dollars on TV spots, sweepstakes, radio spots, full-page magazine ads, email marketing — they’re absolutely lost. If these brands…
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    Buzzom

  • 5 Tips to Get the Best Out of Your Team

    admin
    28 Apr 2015 | 3:21 am
    No one ever achieved anything alone. Even an athlete like Serena Williams has a team. She would have a coach-who helps her in her training, a manager- who looks after her schedule and endorsements, her family- who are her cheerleaders. They may not be a conspicuous presence, but she sure as hell will be thanking them when she wins a tournament. Everyone needs a hand, and when you take another’s help, you become a team. Its not as idealistic as it sounds though. There are numerous dynamics within the team that need navigation and coherence. As any book on teamwork will tell you- the…
  • #BaltimoreRiots: Twitter Intensifies Anger and Prayers

    admin
    28 Apr 2015 | 12:26 am
    The death of Freddie Gray, who was in the police custody and was suspected to be injured, led to the eruption of a riot in the US. The topic of the riot being justice for the blacks. The violence started off on Monday, 27th April 2015, and led to a number of buildings being burnt down, looting of stores which also left a number of policemen injured. Marryland’s governor, Larry Hogal, declared a state of emergency leading to the arrest of a number of rioters. The entire incident also took to social media, where people expressed their anger as well as prayers for the safety of common…
  • 5 Steps to Becoming a Charismatic Leader

    admin
    27 Apr 2015 | 10:58 pm
    Is charisma innate? To be honest, you wouldn’t describe most leaders as charismatic. There is an element of style attached to this attribute. Mahatma Gandhi is considered to be forefront in having led the independence struggle in India, but can it be said that Nehru was the charismatic one? Its an argument worth having, only if not to reveal what makes a leader so. And finally, is charisma something that you can learn, imbibe or acquire along the way? We think so. At least, we can identify some qualities that are a common denominator to all charismatic leaders. Be Confident This has to…
  • 5 Steps to Become A Charismatic Leader

    admin
    27 Apr 2015 | 6:38 am
    Leadership is a quality that not everybody possesses. It is one of those rare qualities which makes an individual stand out in a crowd. It is in fact a person whom thousands of people lend ears to. Is this a quality which can be developed? Well of course it is! While many think confidence to speak on stage is something that one inherits, the truth is, it can be built. The main factor behind building self confidence is believing in oneself. Once the control is in your hands, leading becomes a simpler task. A good leader is someone who not just believes in themselves but also listens to others…
  • #NepalEarthquake : The World Mourns With You

    admin
    27 Apr 2015 | 1:23 am
    A massive earthquake, with the highest intensity being 7.8 Richter scale hit Nepal on Saturday, 25 April 2015. This has left the beautiful destination of scenic beauty and numerous artistically designed monuments, declined to the ground. The death toll seems to be rising constantly and has already touched a heart breaking 3000. Deadly avalanches in the Himalayas and high intensity tremors around the area has made this one of the most disastrous hazards in the world. As this happens in the country of Nepal, people from around the world are showing their support through various ways. Social…
 
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    Position²

  • What’s trending? – A New Twitter Trends Experience!

    Team Position²
    27 Apr 2015 | 10:53 pm
    In a bid to give its users a more immersive and enriching experience Twitter introduced a new trends experience for web to run with the similar mobile changes it introduced a few days back. It is, according to the company, “the largest engineering undertaking of the trends system since 2008”. Twitter users will be able to see additional context with their trends — short descriptions, sometimes an image. Twitter can get so crowded it can be difficult to stay on top of things. With this release trending topics are prioritized and enriched, making them easily spotted and utilized.
  • Mobilegeddon? You Almost Missed the Facebook Update!

    Team Position²
    25 Apr 2015 | 12:10 am
    While Google busied itself distracting the world on April 21 with “Mobilegeddon“, its mobile-friendly update, Facebook quietly released an update all its own. Did you notice? Facebook insists that the News Feed exists for one purpose only – to give you the content that matters to you. This latest News Feed update is specifically designed to improve the Facebook users’ experience, aiming at a better balance of content from friends versus content from businesses, publishers, public figures, and local organizations. The update comes in three layers. #1: More Content for…
  • Best of the Week | Mobilegeddon – The biggest thing since Y2K, and much more…

    Team Position²
    24 Apr 2015 | 5:26 am
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Mobilegeddon – The biggest thing since Y2K? First there was a protracted warning, then the actual “Mobilegeddon” came. If you are among those webmasters battered in the aftermath of this “Mobile Judgement Day” then read on for Google redemption. The Future of Marketing Automation The 4 Essentials to Building Your Brand on Social Media 4 Steps to Transforming Data into Actionable Insight 4 Factors That Are Holding Back Programmatic How…
  • Mobilegeddon – The biggest thing since Y2K?

    Team Position²
    23 Apr 2015 | 10:43 pm
    Google rolled out a mobile-friendly update of its search service and search rankings this week and the 24-hour media beast immediately labeled it “mobilegeddon“. Is there need for panic in the streets? Not if you have paid attention to the impact of mobile over the last few years, and adjusted your website accordingly. ComScore research confirms that 56% of digital content is now consumed via smartphones, and that makes mobile optimization a necessity. Despite the warnings of digital apocalypse Google’s roll out only affects search rankings on smartphones (tablets not included),…
  • Bing Adds Close Variants for All Ad Campaigns

    Team Position²
    20 Apr 2015 | 11:26 pm
    Adiós, Exact Match. That’s the official word from search giant Bing. A true exact match will soon be relegated to oblivion. Bing will add Close Variants to all its advertising campaigns beginning May 21st. There are other imminent changes as well and they will impact negative keywords. So advertisers using Bing beware: check out these new changes. Close variants – keywords with misspellings, grammatical variations, abbreviations, plurals, spacing, and other such close iterations of existing keywords in a campaign – will save time for advertisers while giving them a bigger net…
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    The Next Web

  • LG outs range-topping G4 smartphone with ‘Quantum’ display and 16MP camera

    Ben Woods
    28 Apr 2015 | 8:22 am
    LG has launched its newest flagship smartphone today – the LG G4, which picks right up where last year’s G3 left off. Announced simultaneously at launch events around the world, the device offers a Quad-HD 5.5-inch (1,440 x 2,560 pixels) display, Snapdragon 808 processor and an f1.8 aperture 16-megapixel camera, which should result in lighter, better quality shots, LG said. The camera also has 3-axis Optical Image Stabilization (OIS). There’s also a color spectrum sensor on the rear, to help the camera sensor adjust for ambient light more accurately, resulting in better balanced photos,…
  • Dropbox brings ability to comment on files to all users

    Ben Woods
    28 Apr 2015 | 8:00 am
    Dropbox has announced that all users will soon get its new commenting feature. The option debuted in March, but has only be available to Dropbox for Business Early Access customers until now. The feature, which allows you to add comments to Dropbox files and have conversations in the side-pane, can also be disabled for individual documents, allowing a degree of granularity. To use it, you just need to @ mention another person (delivered via email, if they’re not Dropbox users) and await a response. You can also mute conversations on certain documents, so that you no longer receive those…
  • 5 of our favorite startups from the Entrepreneurs Roundtable Accelerator Winter 2015 demo day

    Natt Garun
    28 Apr 2015 | 7:59 am
    New York City-based accelerator Entrepreneurs Roundtable Accelerator (ERA) held its biannual demo day for its Winter 2015 class today. From its roster of 10 startups, here were our favorite five (in no particular order). Ketchup Ketchup – a misspelled play on the phrase “catch up” – lets publishers aggregate their news coverage of certain topics into a digestible timeline so those who may not have read a story from the beginning can, well, catch up. For example, if you missed the news about the Himalayan Earthquake, Ketchup will let publishers place their stories on a timeline…
  • It’s now incredibly easy to host your podcast on SoundCloud

    Mic Wright
    28 Apr 2015 | 7:53 am
    SoundCloud has been home to plenty of podcasts for a while, but it’s now making it easy for creators to run their RSS feeds straight from the service. From today, SoundCloud Podcasts is coming out of beta – over 15,000 podcasts took part – and opening up to anyone with an account. To start a podcast, all you need to do is hit the ‘Permissions’ tab and select ‘Include in RSS feed.’ All of your tracks will be included in your RSS feed if they’re made public. SoundCloud also has embeddable players to make promoting your podcast easy. Its “timed comments”… This story…
  • PayPal is making it easier to shop online with One Touch payments on the Web

    Amanda Connolly
    28 Apr 2015 | 7:35 am
    PayPal has extended its One Touch payments feature to the Web. You can now make payments using a single log in on any site that accepts PayPal. The service is available in the US today and will be rolling out internationally over the next few months. You don’t need to change any settings in your account to use the new feature. Once you make your next payment on a site using PayPal, it will automatically save your details to use One Touch confirmation if it’s available in your area. One Touch payments were introduced on Android and iOS last year.… This story continues at The Next Web
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    Jennings Social Media Marketing

  • Valerie Jennings, CEO of JSMM and VBM, Speaks to Central Exchange Members; Addresses Entrepreneurship, Tech & Women in Business Challenges

    Valerie Jennings
    27 Apr 2015 | 11:32 am
    Last week I had the privilege of speaking to many successful and talented women in business and technology leaders in our community at the WiConnex Central Exchange event. I spoke about my journey as an entrepreneur, early adopter in social media and my challenges recovering as a rape survivor. We had an incredible discussion. I was amazed by their honest, sincere and professional dialogue concerning many women in business challenges that we are still facing today. It’s an honor to have been part of their event, which marked the first meeting of its kind. We hope that they continue to host…
  • Google Announces Site Demotion for Websites That Are Not Mobile Responsive

    admin
    22 Apr 2015 | 2:02 pm
    On Monday, Google announced that websites will receive a lower ranking in search engine results if they are not mobile optimized. This penalty was put in effect yesterday, Tuesday April 21, 2015. Google will measure penalties using their analysis tool. Photo Credit: vernieman / Foter / CC By Google initially hinted at a mobile optimized SEO update back in February, but the announcement that it would take effect this week was a surprise to all marketers. This update is an answer to the increasing use of mobile phones for internet searches. This update is hitting all websites across the web,…
  • Valerie Jennings, CEO of JSMM & VBM, Attends City Union Mission Patrons’ Party at Armacost Museum to Honor the Women Who Have Changed the Heart of the City

    Heather Waugh
    20 Apr 2015 | 3:10 am
    On April 14, 2015, Valerie Jennings, CEO of Jennings Social Media Marketing and Viral Bolt Media, attended the City Union Mission Patrons’ Party at the Kansas City Armacost Museum. This exclusive party for sponsors was dedicated to the 8th Annual Women Who Have Changed the Heart of the City luncheon, which honors three women who have committed their lives to making our community a better place to live for everyone. City Union Mission is the 12th largest homeless shelter in the United States and is also a JSMM client. Valerie Jennings, CEO Of JSMM & VBM, with Zach Allen, Regional VP of…
  • JSMM Generates Nearly One Million Impressions for NorthStar Ford Group in Four Months on Twitter & Facebook

    Heather Waugh
    13 Apr 2015 | 1:38 pm
    Since the start of 2015, Jennings Social Media Marketing (JSMM) has crafted campaigns to drive nearly one million impressions for NorthStar Ford Group. In the first four months of 2014, NorthStar Ford saw 250K impressions, giving the dealership a substantial increase. JSMM worked collaboratively with NorthStar Ford Group to create successful campaigns and help deliver outstanding customer service to the customers of the dealership for several years. Holly Hunt, Internet sales team lead at NorthStar Ford Lincoln, explained all the ways JSMM has been a huge asset to improving the dealership’s…
  • Valerie Jennings, CEO of JSMM and VBM, Speaking at WiConnex Event by CentralExchange

    Heather Waugh
    6 Apr 2015 | 4:05 am
    Valerie Jennings, CEO of Jennings Social Media Marketing (JSMM) and Viral Bolt Media (VBM), will be speaking at the WiConnex event hosted by CentralExchange that helps connect and promote the personal and professional growth of businesswomen. Jennings will be speaking about her journey as an entrepreneur, being an early tech adopter and her success in recovering as a rape survivor living with PTSD. Jennings began her first company, Jennings Social Media Marketing, at the age of 24. She is now the CEO of both JSMM and VBM which represent publicly traded companies from across the globe. She was…
 
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    Jason Yormark

  • 7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

    Jason Yormark
    27 Apr 2015 | 1:51 pm
    Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship. You can’t just mail it in. You need to show up. Every day. Some are easier than others. I wanted to write a blog post about what I’ve learned about relationships, and quite honestly,…
  • Why “What Women Want In A Man” Lists Are Bullshit

    Jason Yormark
    14 Jan 2015 | 9:00 am
    You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of shit. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women. These lists never have any real thought or actionable direction. Sometimes these lists have claims…
  • 5 Sure Fire Tips That Will Have You Cutting The Cable Cord

    Jason Yormark
    7 Jan 2015 | 9:00 am
    After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be. I figured I would just figure it out over time. Here are 5 things I’ve learned that make it a hell of a lot easier to do. 1. Get a Mohu HD Antenna For only about $40, you can get…
  • Use Whatever Friggin Words You Want!

    Jason Yormark
    18 Dec 2014 | 2:46 pm
    I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words”. The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. It’s practically impossible to read through the list of comments without hearing them in your head as a pompous “I’m better than you” tone. Here’s the thing…who friggin cares? You want to use the word visionary or innovate? Then use it. Just use it…
  • Are You These 5 Things? Then You’re Hired.

    Jason Yormark
    11 Dec 2014 | 9:00 am
    Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. While roles vary and the qualifications for them can be very different, for me it really comes down to a handful of things that I look for and after thinking about it for some time, these 5 things are definitely at the top of my list. 1. You can work with anybody. I learned this the…
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    SocialTimes Feed

  • Pinterest Launches Marketing Developer Partners Program

    Justin Lafferty
    28 Apr 2015 | 7:00 am
    Similar to Facebook’s Marketing Partners, Pinterest this week announced the Marketing Developer Partners program, a way to help businesses partner with marketing companies for greater success on the platform. The launch partners are: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. These companies have access to Pinterest’s Content Publishing Application Programming Interface (API). Pinterest is also opening up its Ads API in the U.S., and there are a limited amount of groups in beta for this. Pinterest’s Jyri Kidwell…
  • Busbud Relaunches iOS App for Bus Travel

    Brandy Shaul
    28 Apr 2015 | 6:00 am
    International bus travel site Busbud has announced the relaunch of its iOS app, offering new features for consumers looking to find and book bus travel across four continents. The app features over 325,000 bus routes worldwide, and has launched with full coverage in Mexico, bringing an additional 14,400 intercity travel options to users in North America. Busbud is designed to help users find and purchase the best bus tickets for their needs, and tracks over one million departures each week from 1,500 operators, including Greyhound, Megabus and Boltbus. Users can browse and purchase tickets…
  • SapientNitro Enters Partnership With Facebook Marketing Partner Adaptly

    Justin Lafferty
    27 Apr 2015 | 4:09 pm
    Adaptly, a Facebook Marketing Partner, announced recently that the company has partnered with SapientNitro, a Publicis company. With the strategic partnership, Adaptly will become the agency’s social ad technology partner in North America, enabling SapientNitro to leverage Adaptly’s services to improve social advertising opportunities for clients. SapientNitro has used Adaptly’s media buying technology since 2014, but this partnership will allow the company to offer better solutions for clients. Sean Black, SapientNitro’s North American director of innovation and…
  • Avengers: Age of Ultron Invades Mobile, Facebook Games

    Brandy Shaul
    27 Apr 2015 | 2:30 pm
    While Avengers: Age of Ultron may not hit theaters until May 1, there are already plenty of ways for Marvel fans to experience themed content surrounding the film within mobile and Facebook games. On top of the Age of Ultron update released in Kabam’s Marvel Contest of Champions last week, gamers can also play through new content in mobile games including Marvel Puzzle Quest, Zen Pinball and Marvel Pinball, as well as Marvel: Avengers Alliance on Facebook. First, D3Publisher‘s Marvel Puzzle Quest has been updated with the Avengers vs. Ultron event, which is the first Boss Battle…
  • Social Advertising: Are You Adding Value or Just Begging For Attention?

    Kimberlee Morrison
    27 Apr 2015 | 1:30 pm
    Poor advertising practices and malicious ads have existed on the internet for well over a decade. Years ago sites were plagued by flashing, vibrating banner ads declared users the 10,000th or 1 millionth visitor, and that prizes awaited them. Much of the time, that prize was malware. Sadly, this practice has not gone away. Ars Technica reports that in recent weeks ransomware and other malware spread through Google’s DoubleClick ad service, infecting The Huffington Post readers. However, there’s another problem beyond malice in advertising: a lot of it is constant and low quality. And…
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    Pamorama | Social Media Marketing Blog

  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do…
  • How to Create Perfect Headlines for Social Media Posts

    Pam Dyer
    7 Mar 2015 | 1:35 pm
    Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article. David Ogilvy, the original “Mad Man” and founder…
  • 9 of the Best Free Social Media Analytics Tools

    Pam Dyer
    21 Feb 2015 | 3:54 pm
    Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. This isn’t…
 
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    Exploring Conversational Media

  • Put the groans away, Facebook’s algorithm change is good for you

    Jeff Esposito
    23 Apr 2015 | 5:56 am
    Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic. As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be…
  • How Sesame Street manages creativity and talent

    Jeff Esposito
    21 Apr 2015 | 8:28 am
    This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn, CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy managing creativity fostering relationships building a fun environment I highly suggest this video for anyone who manages people.
  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
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    Social Media B2B

  • Happy B2B Customers Can Get You More New Customers

    Bryce Colquitt
    21 Apr 2015 | 4:00 am
    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms gained 230% more leads via social media than their competition. So how does this happen? The process has a few steps: Identify why customers love you Build a relationship Ask for referrals and get them started Make it a system 1. Identify why customers love you Why do your customers…
  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best way to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
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    {grow}

  • The fatal flaw for most start-ups is marketing

    Grow Community
    28 Apr 2015 | 4:00 am
    by Merav Chen, {grow} Community Member When talking to startup founders, I’m always surprised to see how many don’t consider bringing a marketing function on board until a very late stage in the company’s and product’s life cycle. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? There are five reasons start-up chronically overlook marketing until it’s too late. The Founder’s Angle – many founders come from an engineering background, and they don’t always…
  • Why customer personas may be an outdated marketing technique

    Mark
    27 Apr 2015 | 4:00 am
    “When my head is in the typewriter the last thing on my mind is some imaginary reader. I don’t have an audience; I have a set of standards.”  -Don DeLillo A few weeks ago here on {grow} I ran a piece by Rob Petersen explaining the value of working with “customer personas” to develop a content marketing plan. In fact, he provided 31 great ideas! Customer personas are a centerpiece of many marketing strategies today but I wanted to provide an alternative perspective. I’d like you to think about this idea — Maybe to stand out in a world of malignant information…
  • Change the Channel to Ignite Content

    Grow Community
    23 Apr 2015 | 4:00 am
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code, I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. Could I use some of the book’s principles to get my work to move a little, and get it in front of a larger audience? The answer is YES. The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. As a part-time marketing coach, I like to unravel the…
  • Why the economics of blogging are diminishing

    mars
    22 Apr 2015 | 4:00 am
    By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. I stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make people hit the share button like they stole the keyboard. I enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. Some posts attracted up to 200-300 retweets and dozens of compliments, attracted…
  • Maybe your podcast is not a podcast

    Mark
    21 Apr 2015 | 4:00 am
    Last week I was having a new Internet line installed at my home. I explained to the workers, all under 30, that I needed a period of quiet during the middle of the day because I was about to record a podcast. “What’s a podcast?” one of the young crew asked. “It’s an Internet radio show,” I explained. “Oh,” he said, “I have heard a few of those. But what’s a podcast exactly?” I then launched into an impromptu lesson on podcasts but it dawned on me that this fellow, like about 20 percent of Americans, was indeed listening to a…
 
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    360i Digital Agency Blog

  • Hollywood Producer Brian Grazer Visits 360i for a ‘Curious Conversation’

    Fitz Maro
    23 Apr 2015 | 2:53 pm
    Question: What do Andy Warhol, Barack Obama, Princess Diana, Michael Jackson and Norman Mailer all have in common? Answer: They’ve all had a curious conversation with Brian Grazer. Grazer, the Academy Award-winning Hollywood producer behind hits like A Beautiful Mind, Apollo 13, Empire and Arrested Development, visited 360i’s New York office on Tuesday, April 21, to discuss his career and New York Times Best-Selling book, “A Curious Mind: The Secret to a Bigger Life.” The book explores Grazer’s more than 30-year practice of seeking intriguing and accomplished strangers for what he…
  • Influencer Spotlight: Catching Up with Molly Jacques

    Jessica Phillips
    22 Apr 2015 | 2:54 pm
    Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise from a pirate ship she drew in her third grade art class, Molly decided to devote her life to a creative pursuit. Now she’s a successful freelance artist, priding herself in the small…
  • What Marketers Need to Know about Google’s Mobile Algorithm Update

    360i
    20 Apr 2015 | 11:28 am
    In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This latest round of changes will be limited only to Google’s mobile search results rankings on a page-by-page basis. With mobile searches comprising up to 35 percent of all search traffic – and with 71 percent of in-store…
  • Rethink Retail Marketing: What the Holiday Hustle Means for 2015

    David Randolph
    14 Apr 2015 | 8:15 am
    This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining on-hand. The 2014 holiday shopping season is officially in the books – most retailers having recently reported quarterly and year-end results to Wall Street. And it’s a great time to reflect on what we learned. Holiday retail in 2014 brought sweeping consumer…
  • HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

    Audri Nakamura
    13 Apr 2015 | 2:21 pm
    To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to #CatchDrogon by luring him to their Twitter, Facebook and Instagram feeds, then retweeting or commenting before he flew away to catch him. To help in the quest, HBO and 360i launched a digital “bait shop” hosted on Giphy, where fans could choose their own bait with which to…
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    Mindjumpers

  • Get your local content on – best practices!

    Thomas Sørensen
    9 Apr 2015 | 7:13 am
    As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.       The importance of localized content Social media connects the world and many companies have a global approach to social content without taking the potential of local content into consideration. When…
  • Mindjumpers: London Calling…

    Christine Dissing
    20 Mar 2015 | 8:42 am
    At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Thanks to clients such as Skype, Elton John Aids Foundation and agency collaborations with Brooklyn Brothers, Mother and not least Sunshine, we have been doing more and more business in and out of London and collected more flyer bonuses than many the last couple of years.     Mindjumpers is looking for key…
  • Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

    Christine Dissing
    2 Mar 2015 | 3:46 am
      As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month.   Facebook doesn’t support animated…
  • Why Customised Content is (still) growing

    Stine Thorhauge
    26 Feb 2015 | 5:40 am
    Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing. Customised Content is Targeted Your Audience Every single day, an endless amount of content is being published and consumed by the masses – but a whole lot of it is being ignored and here’s…
  • Dark Social – We Only See The Tip of The Social Media Iceberg

    Christine Dissing
    18 Feb 2015 | 6:35 am
    A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. Dark Social happens when someone shares…
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    Courtney Engle Robertson

  • Preview WordPress 4.2 Features

    Courtney Engle Robertson
    10 Apr 2015 | 4:35 am
    WordPress 4.2 is due to ship on April 23, 2015.  Get a preview now of the upcoming features. Customizer Theme Switching When changing your theme, you previously had to activate a theme before you could begin customizing settings within the theme.  This meant that many people would have a theme that was a work in progress. In WordPress 4.2, improvements to how you install, preview, and browse for themes can be done inside Appearance -> Customizer. Customizer 4.2 Customizer 4.1 Press This If you’ve ever been browsing the web and found some article that you wanted to quote or cite on…
  • Why WordPress vs Squarespace, Wix, or Weebly

    Courtney Engle Robertson
    6 Mar 2015 | 9:18 am
    So, you need a website for your business.  You have plenty of options.  You may have heard about a few of these options even during SuperBowl commercials.  With so many choices, how will you know what will work best for your business? Preliminary Questions Before Building Your Website: Before you can begin work on building your website, it’s important to know a few vital questions.  This will help you narrow down what platform you use to build upon. Who will do the work of updating the content on your website? Who will do the design work of your website? How much traffic do you…
  • WordPress 4.1

    Courtney Engle Robertson
    9 Feb 2015 | 12:30 pm
    I’m a bit delayed on sharing about the changes in self-hosted WordPress 4.1 (not WordPress.com), but here we go: Twenty Fifteen This new theme is a return to simple personal blogging. While Twenty Ten/Eleven/Twelve/Thirteen were great themes to build an entire website on, Twenty Fourteen was ideal for magazine layouts, and Twenty Fifteen is great a keeping blogging simple. Take a look at the demo running on https://twentyfifteendemo.wordpress.com/. Demo WordPress TwentyFifteen Theme Distraction-Free Writing Normally when you write a post, you’ll see a screen similar to this:…
  • No Longer an Accidental Lurker

    Courtney Engle Robertson
    6 Jan 2015 | 8:54 am
    2015 is off to a burst of activity already. The primary lesson I’ve experienced personally is to remember to connect online. I don’t know if you fall into the same trap that I do at times.  I listen, perhaps too much.  It has led me to being a lurker. I observe well, but often don’t engage in the ways that I should.  I have become an accidental lurker. Daily Routines I want to be in-the-know on what’s happening online.  I wake up and scan the blogs that I subscribe to over my morning coffee. I share what’s important of that content for those that should know.
  • How to Get Found in Mobile Google Search Results

    Courtney Engle Robertson
    5 Jan 2015 | 7:00 am
    If someone searches for what your website offers, does it even display in mobile Google search results? It might startle you to know that since November, Google favors and primarily displays websites that are mobile-friendly if the user is searching on their mobile device. If your site isn’t ready, you won’t turn up in search results near the top, even if you stand out well when searching Google on a computer. Notice when you search Google from a mobile device that it now lists if the site is “mobile friendly” and favors sites that are mobile ready first. Getting Found…
 
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    The Social Workplace

  • What contributes to decreased employee morale?

    Elizabeth
    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
  • Is Your Social Brand the Authentic You?

    Elizabeth
    27 Jan 2015 | 11:43 am
    Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others. Social branding: Building a brand on social media. Social media offers an affordable way to build your brand online, engage more people and easily interact with potential and existing customers and/or employers.
  • “Learn, Plan and Do” your way to a Social Intranet

    Elizabeth
    20 Nov 2014 | 3:36 pm
    The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet. Social Intranet (sō’shəl) • (ĭn’trə-nĕt’)An intranet that utilizes social technologies to enhance the every day…
  • Is Email Dead for Employees?

    Elizabeth
    14 Nov 2014 | 8:03 am
    With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the…
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    CompuKol Connection » Blog

  • Bringing Your Marketing Efforts to the Next Level with LinkedIn

    Michael Cohn
    27 Apr 2015 | 2:00 am
    You are probably working your marketing strategy pretty effectively, including through LinkedIn and the other social media channels. No doubt, your marketing efforts include all sorts of online activities. Do you find yourself wondering how the marketing professionals use the tool? The approach of social media professionals Get the backing of LinkedIn for your status updates: When it comes to leveraging LinkedIn and making the most out of it as part of your marketing strategy, there are several different things that you can try. Only you will be able to decide for your particular business…
  • Using Content to Turn Prospects into Clients

    Carolyn Cohn
    23 Apr 2015 | 2:00 am
    When it comes to marketing your brand, everyone knows that it is ultimately about selling as much of your business’ products and/or services as you possibly can. In other words, it is all about making more and more money. How do you make that happen? Actually, there are several different ways in which you can market your brand and your offerings (or, at least, several different aspects of the same approach) that will bring you to the same successful end. The one thing that all of the different aspects have in common is that they all are communicated through your content. Through your…
  • The Facets of a Social Network

    Michael Cohn
    20 Apr 2015 | 2:00 am
    Your online social communities and the way that you conduct social networking are critical to your continued (and increasing) success as a business owner. Social networks are still increasing in strength and number on a steady, regular basis. It is important to understand how the facets of a social network function together. The influence of social networking Social networking has become much more personalized (but in a credible way) than it was in the beginning of its inception. Gone are the days when nobody took the entire online, social phenomenon seriously. Nowadays, people are definitely…
  • Setting Yourself Up for Social Media Marketing Success

    LisaMarie Dias
    16 Apr 2015 | 2:00 am
    Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an easy addition to your marketing efforts, especially if you are familiar and comfortable with social media. Here are 7 tips to set yourself up for Social Media Marketing success. 1. Be prepared If the extent of your digital knowledge begins and ends with checking your email on AOL, take some time to learn more about how social…
  • Better Branding with Hashtags

    Michael Cohn
    13 Apr 2015 | 2:00 am
    You may hear (or read about) people buzzing about hashtags and how much they use them to brand their products and/or services. Hashtags are a communications tool that can be used with several of the popular social media channels. Using hashtags effectively to increase your branding efforts In addition to seeing hashtags on various social media channels, you may also notice them on other people’s websites, in marketing campaigns, in videos, etc. Also, many people love to include them in their tweets. You may have jumped on the bandwagon as well and you may have started to try them out in…
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    all the news that's fit to blog, tweet & post

  • Spring in New England

    Debbie Hemley
    20 Apr 2015 | 6:06 am
    After one of the most difficult winters New Englanders can remember, Spring has finally sprung. Well, to be more exact–it’s still springing daily. You can feel the aliveness of the flowers and the people discovering them.
  • Seeing Photography with Jay Maisel

    Debbie Hemley
    14 Apr 2015 | 11:52 am
    The book, It’s Not About the F-Stop is a beautiful visual and verbal exploration of photography from world acclaimed photographer, Jay Maisel. Reading through the book feels like you are sitting next to the photographer (a wonderful storyteller) as he shares story after story about where a photo was taken, on assignment or in-between, and the process he went through to get the shot. In the introduction to the book, Maisel credits his good friend with saying, “Photography is not about photography, it is about everything else.” And that he tried to talk about “everything else.” It’s…
  • Still Life

    Debbie Hemley
    5 Feb 2015 | 3:42 pm
    Still Life
  • @dhemley Personal Essay Published on Medium

    Debbie Hemley
    4 Feb 2015 | 5:35 am
  • Change is Good, Especially When It Comes to Social Media

    Debbie Hemley
    27 Jan 2015 | 4:42 am
    Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information. Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I…
 
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    » Blog

  • Did your site survive Mobilegeddon 2015?

    Morgan Jones
    24 Apr 2015 | 10:03 am
    5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on .
  • Why HTTPS? An SEO Ranking Factor…That’s Why

    Morgan Jones
    9 Apr 2015 | 1:22 pm
    Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on .
  • 2015 SEO No-No’s

    Morgan Jones
    31 Mar 2015 | 8:48 am
    We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on .
  • Should Your Business Download Meerkat? [FLOWCHART]

    Morgan Jones
    12 Mar 2015 | 2:33 pm
    Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat. The post Should Your Business Download Meerkat? [FLOWCHART] appeared first on .
  • What Carousel Ads mean for your Business on Instagram

    Morgan Jones
    5 Mar 2015 | 9:29 am
    Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on .
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    Pushing Social

  • How to Finally Make Sense of Your Marketing Numbers {Podcast}

    Stan
    22 Apr 2015 | 6:02 am
    Imagine this… I convince you to go on a cross-country road trip from my home in Monroe Michigan to Los Angeles.  You agree, excited that we’ll explore the mysteries of marketing for 48 hours. We load up our snacks and gear into a tricked out RV and get on the road. An hour into the drive, you notice that I’m not maintaining a consistent speed. I seem to be accelerating and braking almost randomly.  A few hours later you begin to wonder about the gas mileage of our land yacht.  You ask when we might pull over for some petro and a bathroom break. “When it feels right”, I say…
  • The Secret Competitive Research Tactics of Top Content Marketers

    Stan
    21 Apr 2015 | 5:00 am
    Your competitor woke up this morning, dressed for work, and around 9:00AM turned their attention to their #1 priority - growing their business. This means that one or more organizations have marshaled their resources to put you out of business.
  • You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content

    Stan
    15 Apr 2015 | 5:00 am
    Content marketing is a becoming a game where quality and quantity are prerequisites for success. Creating quality blogs, podcasts, and video content is within reach for most. But filling a calendar with quality content, every month, is breaking the back of most marketing teams.
  • Why We Removed Webinars From Our Content Strategy

    Stan
    14 Apr 2015 | 7:46 am
    Check your email inbox. I’ll bet you have at least one webinar invitation in there. Over the last couple of years, webinars have been multiplying like love struck bunnies.  
  • How to Cure Your Content Marketing Tool Addiction

    Stan
    9 Apr 2015 | 6:00 am
    Product Hunt, a Reddit type voting site for new apps, dominated my work day for nearly a month. I remember spending 3 hours one afternoon, searching, installing, and configuring new content marketing apps and plugins.
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    Latest solar news

  • Solar Power Battery – The Answer To Our Energy Needs

    admin
    28 Apr 2015 | 2:30 am
    All solutions solar battery real needs rather little power. With the change of solar energy quickly in the future trend, many people are excited about safe source of energy for the environment always efficient have many concerns. How solar panels and how much you need? What is the cost of making the use of solar energy? Exactly how this can really work? Solar batteries are required if you need an electrical system that operates with wit and profitable. This battery bank is actually a number of batteries that are connected together within a cell system, made to preserve the power of the sun is…
  • Why Switch to Full Potential of Solar Power?

    admin
    27 Apr 2015 | 2:53 am
    The numerous benefits of using solar power to fascinate everyone to try to start using this energy in their homes. People who rely primarily on the use of commercial electricity always would throw the question “Why Go Solar?” Here is the important point. Choosing a solar energy system will allow you to reduce your monthly electricity bills tend to rise occasionally. Current technology more current lifestyle are forcing many people to consume large amounts of electricity from time to time to keep in touch with their computers and mobile phones and other devices that make life…
  • Energy Efficiency: The Impact Of Renewable Power

    admin
    26 Apr 2015 | 5:09 am
    For most of the past decade, the term “global warming” has been tossed around, but just what does that mean exactly? Simply place the global warming is the gradual increase of the temperature of the atmosphere of the earth. Due to the greenhouse effect global warming is attributed to carbon dioxide and other harmful pollutants to the harmful effects of sunlight to pass through the earth’s atmosphere. With NASA confirms that over 90% of the experts agree that global warming is due to human causes, we must act! Although many activists and organizations constantly urging people…
  • Build Your Own Solar Panel System

    admin
    25 Apr 2015 | 3:02 am
    The failure of the North 2003 affected 45 million people in eight US states. Those who use alternative energy sources like solar panels have been able to benefit from its independence from the network. No food is spoiled in refrigerators, not sitting in the dark for them. The Council on Foreign Relations, a think tank, said the electricity consumption and production have steadily expanded, resulting in increased load on a system is not designed for such a large load, which means that many people are turning to solar panels for security, as well as financial and environmental reasons. Solar…
  • What You Need to Know Before Hiring a Solar System Installer

    admin
    23 Apr 2015 | 5:04 am
    With non-renewable sky rising energy costs each year, people are turning to solar energy. As you can see, the trend now is to focus on going green and most companies and private owners are on the lookout for green energy production. Now you can create, either of their own solar panels or hire a solar panel installer qualified to do the work for you. But remember that before putting hire a solar installer, there are a number of things you need to know to get the full benefits. With the popularity of installing solar panels to generate electricity, the solar system has become a very lucrative…
 
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    Social-Media

  • TDA Group Content Happy Hour: Feeding audience appetites

    Paul Gustafson
    24 Apr 2015 | 11:40 am
    Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to digest. You’ll also discover what makes leading social media management tools palatable for particular organizations, and get a taste of Vine’s new way to share content tidbits. US Adults’ Daily Major Media Consumption Estimates, 2011-2015 MarketingCharts Staff Report The hunger for mobile…
  • TDA Group Content Happy Hour: More ways to get noticed

    Paul Gustafson
    17 Apr 2015 | 10:47 am
    Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as well as a helpful primer on solving some of the most common content problems that thwart sales efforts. Plus, see why Google says mobile-friendliness is now a critical search-ranking factor, and more. LinkedIn’s launched a tool that prods employees to share company content By Abhimanyu Ghoshal at The Next Web There’s…
  • TDA Group Content Happy Hour: Wowing your audiences

    Paul Gustafson
    10 Apr 2015 | 11:23 am
    This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success and learn what your writing says about your personality. Plus, find out how to better convey your impressions of tweeted content, and see how to dazzle designers with font news. A cheat sheet for public speaking By Kevin Allen at Ragan’s PR Daily Does the idea of public speaking make you nervous—or…
  • TDA Group Content Happy Hour: Surfacing the right audiences

    Paul Gustafson
    3 Apr 2015 | 10:51 am
    Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the keys to a good profile photo and why three new products from big tech companies might enhance your digital life. Plus, see how mobile Internet use varies by age, content type, and time of year. How do Millennial B2B buyers research and select vendors? MarketingCharts Staff Report When it comes to making B2B buying…
  • TDA Group Content Happy Hour: Sprucing up the skills

    Paul Gustafson
    27 Mar 2015 | 10:47 am
    Spring is (finally) here, which means this is the perfect time to do some sprucing up. In this week’s tidy little content digest, learn how to freshen up your social media skills with two new training tools from Facebook. You’ll also discover the most effective way to get messy conversations out of your Twitter feed, which keywords in subject lines make dull business emails shine, and how to use image SEO on web pages to make your site shimmer for search crawlers. New Facebook Features Provide Training for Marketers By Mike O’Brien at ClickZ As Facebook grows ever bigger and more…
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    David Meerman Scott - Web Ink Now

  • How Content Marketing Contributed to a Math Education Program’s Success

    David Meerman Scott
    22 Apr 2015 | 6:55 am
    Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
  • Hyundai Sends a Message to Space

    David Meerman Scott
    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    David Meerman Scott
    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    David Meerman Scott
    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Chronicle Your Life and Business with Live Video Feeds

    David Meerman Scott
    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
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    Digital Likeness

  • Becoming a Lean Entrepreneur

    Andrea Hill
    11 Apr 2015 | 5:03 am
    The Lean Startup movement has become a popular approach to considering and validating new business opportunities. It focuses on customer discovery and taking an iterative approach to designing and developing the business. Although it’s generally associated with the development of completely new businesses, we are using it at ReadyTalk to identify new areas of business. I believe it combines the best of both worlds: exploring new opportunities while still having the security of a steady paycheck. Actually, some would say that missing out on that drive to turn your first dollar could slow…
  • Why (do?) The Three Horizons Matter

    Andrea Hill
    24 Dec 2014 | 12:00 pm
    In 2000, Consultants from McKinsey & Company, Inc proposed a portfolio management approach known as the Three Horizons. Each of these horizons describes projects at a point of evolution. The premise of the book “The Alchemy of Growth” in which the approach was first described is that an organization must have initiatives in each of the three horizons to ensure long-term success. We used the Three Horizons approach in the Innovation team at LexisNexis, and we have recently started using this vernacular at ReadyTalk. We are coming at it in a descriptive fashion, attempting to…
  • Freemium vs Free Trial

    Andrea Hill
    15 Dec 2014 | 11:14 am
    Both the free trial and the freemium model lower the barrier of entry for prospective new customers. But what is the difference, and when is it appropriate to use one versus the other? The free trial offers users a way to try a full-featured product for a limited period (generally time-based) before requiring them to pay to continue to use the product. The premise is that users need to have proof of the value of the service through usage, and will convert after the experience. At the end of the trial period, all users become either paid users or non-users. The freemium model allows users to…
  • Administering Business Masterfully

    Andrea Hill
    13 May 2014 | 9:52 am
    I havent written much in the past two years, as I was working on my MBA. I suppose a lot of my thoughts and effort went into that. But now that my head is out of that water, I know I need to do it the justice of thinking and writing about it. Over the two years we covered a lot of material. For the first 1.6 years we all took some core courses together as a cohort and then separated for electives. Executive Leadership Entrepreneurship New Product Development IT and Business Strategy Marketing Management Marketing Strategy Business Plan Preparation Quantitative Methods (Statistics) Market…
  • SXSW 2014 Day 3: Organizational Change and Program Development

    Andrea Hill
    13 Mar 2014 | 7:32 am
    On Sunday, I attended a few sessions that reminded me of some of my MBA studies, and organizational change and relationships. “Don’t be Ned Stark” and “The Hard Thing About Hard Things” were both about being successful and effective within an organization. I love establishing new programs and taking on new challenges, and one key approach I’ve been looking at is how best to develop, introduce and promote a program to the best chance of success. Ultimately a huge piece is the interpersonal piece. Both sessions focused on relationships – work with…
 
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    We Are Social

  • Helping the future of music: Hello Play

    Nicolas Souffleur
    28 Apr 2015 | 8:08 am
    Last December, we launched Hello play! for Hello Bank!, BNP Paribas’ mobile bank. It’s a unique service that revolves around allowing users to fund music projects while listening to the music they love. Hello play! has attracted a lot of attention, most recently at the Grand Prix Stratégies du Marketing Digital, picking up the accolade for ‘Innovative Digital Service’. It’s gained international recognition too, receiving an honorable mention in the Financial Services category at the Shorty Awards. Want to know more? The idea is straightforward: both Hello…
  • We Are Social’s Monday Mashup #258

    Nick Mulligan
    27 Apr 2015 | 9:57 am
    The nail in the coffin of organic Facebook reach? Facebook has announced three key updates to its News Feed: It is relaxing the rule that stops users seeing multiple posts from the same source multiple times in a row. Content from friends that you care about (or regularly interact with) will appear higher. Stories about friends liking or commenting on content from outside your network will appear lower. It’s the latest chapter in the story of declining organic reach on the platform and point three in particular may mean a further reduction; Facebook is continuing its metamorphosis into…
  • Social networking and UK voters

    Paul Greenwood
    23 Apr 2015 | 8:08 am
    With the UK General Election now just weeks away, campaigning is in full swing. But this year, it’s not just traditional media that the parties are using to reach their audiences – we’re seeing more political activity taking place on social media than ever before. But how engaged are social media users when it comes to politics, and will a social media strategy potentially make a difference when it comes to persuading those sought after undecided voters? GlobalWebIndex has tried to answer some of these questions in its latest report detailing the attitudes and digital behaviours…
  • Facebook gears up for eastern invasion

    Tom Ollerton
    21 Apr 2015 | 5:53 pm
    The Drum recently published this article by me about how Facebook Messenger is making changes in order to compete with eastern messaging apps. They’ve been kind enough to let us reproduce it in full below. The Doors’ Jim Morrison once sung “the west is the best”. Whatever he was talking about, I can assure you it doesn’t apply to instant messaging. Here in the UK, we’re fixated by WhatsApp, the little green giant and, to be honest, it’s a pretty basic product. While WhatsApp has upped its game recently with voice calling and Facebook integration, if you look to the…
  • Profiling the Twitter Audience

    Stephanie Weise
    21 Apr 2015 | 8:24 am
    GlobalWebIndex has produced an infographic which shows how people are engaging with Twitter. It shows a large volume of people are  visiting Twitter without thinking of themselves as active users, demonstrated by the fact the percentage of  internet users globally who consider themselves Twitter users is 10% lower than that of Twitter visitors. This difference in active users and visitors is most significant in Latin America and the Middle East & Africa. These results highlight Twitter’s ‘unregistered audience’; Twitter appears to be engaging more people than is widely…
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    tcapushnpull.com

  • Easy ways to enhance your social media networks using web content

    Anna Forbes
    24 Apr 2015 | 11:27 am
    via contentamp.com Digital integration is not a new concept. I think everyone can agree that a brand’s website should include links to its social media platforms and display the content coming from those networks as social feeds on the site. So many businesses seem to think they have their digital integration box checked once they’ve covered these basics. But in reality, that integration should go a lot farther. While good social media marketing does generate a lot of content, it should be a two way connection between your website and social media presence. The website should be a…
  • Google’s Mobile Update on April 21st

    Christina
    15 Apr 2015 | 6:22 am
    Google’s mobile update notice to website owners Is your site mobile-friendly? Google updated the way they rank websites that are not mobile-friendly on April 21st. A site that isn’t now ready for mobile devices could lose search ranking for searches on mobile devices. Google isn’t be penalizing non-mobile sites but is boosting mobile-friendly sites, even those that are not providing responsive design. Having a mobile-friendly site is not just for the benefit of Google. It will make your site perform better for your customers. Check your Google Analytics account to see how…
  • In Case You Missed It: March Social Media Headlines

    Kellie Elmerraji
    27 Mar 2015 | 7:28 am
    The only thing that is constant with social media is change. In an effort to keep you informed about the latest happenings, check out some of the major headlines from this month. Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent. Twitter is experimenting…
  • Pinterest is about more than food, fashion and crafts

    Kellie Elmerraji
    20 Mar 2015 | 11:40 am
    Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage this platform in their marketing. I will admit there are a lot of misconceptions out there about Pinterest. When you add in the confusion on how to use the network to gain traffic and revenue, it is easy to understand why there isn’t a higher adoption rate. But don’t worry; I’m here to help you understand why you shouldn’t count Pinterest out when it comes to your social media marketing strategy. Misconception #1: Pinterest is a network for…
  • Effectively Incorporate Instagram into a Social Strategy

    Kellie Elmerraji
    4 Mar 2015 | 2:00 am
    Instagram helps organizations and companies represent themselves visually. However, it’s not as simple as finding a cool picture that represents the brand and uploading it to the app. To really reap the benefits of this relatively new social media platform, incorporate these best practices: Hashtags are Essential. Searching hashtags is popular among users because they are clickable. When a hashtag is clicked, users are able to see the universe of images that added the same hashtag. To expand the brand’s reach, include hashtags that are likely to be searched by users. Use these types of…
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    Social Media Network - Marketing

  • 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU

    27 Apr 2015 | 1:11 am
    TSU the Social Media Platform pays its users real royalties [in cash] for original content instead of keeping it or throwing pennies. This is a fact. A proven fact.Songwriter Andrew Fromm's lyrics became hits for global sensations like the Backstreet Boys, ‘N Sync and a few dozen other Artists. 1.5 million Spotify plays earned Mr. Fromm only $18 in Royalties every three months. Whereas he’s making more than that daily on TSU. TSU is a Social Network that actually pays users for their original Content. If you have good Content and great following then you do stand a good…
  • Why And How To Submit Your Small Budget Film To Search Engines - Social Media

    22 Apr 2015 | 6:27 am
    As Published At: http://www.fridaybrands.com/why-and-how-to-submit-your-small-budget-film-to-search-engines/ Internet is a rich and vast resource of information. People living in different parts of the world can search a lot of information with a single click. These days the types of Gadgets that enable you to access internet are many. Within Mobile Phone itself one can access due to the Gadget and the Date [Internet] Accessibility. This is not restricted to just the well to do class. Today internet is available to plenty of persons. Add to this it is accessible in just about…
  • What Are The Privacy Options For Group On Facebook

    19 Apr 2015 | 8:48 am
    Privacy Options For Group On Facebook:​I Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 million people worldwide have used the…
  • Facebook Testing New Name Pronunciation Feature - Social Media

    19 Apr 2015 | 5:38 am
    Pronouncing a person's name in a correct manner is one of the key socializing manners. How many times have you pronounced someone's name incorrectly. This falls even more true across countries and continents. Just the way you pronounce your name you would want others to pronounce it well. In the OnLine World we all make number of friends, contacts and connections. Often you may have wondered on how exactly are you to pronounce the new Friend's name. There are situations in the OnLine World where we may be in good, almost daily, contact with the prison from another continent and we have no…
  • Why Should You TSU? - Social Media

    19 Apr 2015 | 4:55 am
    Why Should You Be On TSU?TSU the Social Media Network has crossed the 3 million Users mark! Do you still wonder if you are to be on TSU?TSU has gained itself a definite Space. Here many artists are launching their 'Sneek Peeks' and 'Premier Previews'. For instance on Sunday, 29 March 2015 it was officially announced that on April the 7th will see Meresha debut her EP - New Revolution on new Social Media platform Tsu.co. April the 7th will see the EP get unveiled on TSU and a week later it will be available for purchase on iTunes. Mainly a vocalist she also plays the Guitar, Piano and Drums…
 
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    Paul Sutton

  • Paid v Organic: What’s Your Social Media Marketing Philosophy?

    Paul Sutton
    27 Apr 2015 | 2:14 am
    There are two schools of thought starting to emerge around how best to implement social media marketing now that paid media has become pivotal to running a successful Facebook Page. And the increasing acceptance of promoted tweets and the advent of sponsored posts on Instagram are reinforcing this emerging split. Each philosophy has its own merits, and each can achieve good results depending on how well it is executed. Social Media Marketing Philosophy One This involves posting frequently to any given platform (once a day to Facebook, a couple of times a day to Instagram, multiple times a…
  • Don’t Be a Dick

    Paul Sutton
    2 Apr 2015 | 3:19 am
    When it all boils down to it, life is pretty simple. If you do good things, good things happen to you. If you do bad things, bad things happen to you. I know this is a generalisation and that very bad things do happen to very good people. I have a friend who was involved in a nasty accident that wasn’t her fault. I have a six-year-old nephew who has just had to undergo a bone marrow transplant, which he had no control over. But as a general life rule, if you treat others with respect, kindness and generosity, life will repay you. I’ve been through some difficult times in my…
  • Freelance Diaries: Lessons from Q1

    Paul Sutton
    30 Mar 2015 | 2:37 am
    The decision to set up as an independent consultant, no matter in what field, is a big one. Though it sounds a bit ridiculous, for me it was a decision that actually took years to make. I’d been drawn to the idea of working myself for a long, long time. The ability to be able to choose who I work with, what I work on and when I work on it was something I found hugely attractive. But for a number of reasons, mainly family-related ones, the timing never seemed right. The security of a regular wage was of too great a value. Having eventually made the leap, I’d recommend it to anyone. Being…
  • The Tale of Fast, Cheap and Good

    Paul Sutton
    27 Mar 2015 | 3:26 am
    Once upon a time, there were three friends named Fast, Cheap and Good. One day they decided to seek their fortune in the big City. They loaded their packs with bread and mead and set off from their small village home in the country. After nearly a day’s travel, Fast, Cheap and Good came across a river. The river was wide and deep, and there was no bridge in sight. “What shall we do?”, asked Fast. “We cannot cross by bridge, and we cannot swim across as our packs will get wet.” The three friends sat on the bank and pondered their predicament, but could not come up with a solution.
  • Agencies or Freelancers: Which Are Better?

    Paul Sutton
    19 Mar 2015 | 3:00 am
    I’ve written a couple of times recently about why I believe the traditional model is failing communications agencies and why freelance digital media consultants are the future. As a result, Gini Dietrich from Arment Dietrich in the USA and I recently had a debate about the issue for The Social Media Show, the video for which you can watch at the bottom of this post if you want to. We don’t, as you might expect, see eye-to-eye on the matter, so we’ve agreed to let you in on the action, have your say and, ultimately, decide which one of us is correct. (Hint: it’s me.) Below is…
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    Pam Marketing Nut

  • Ignite Content Marketing with Sharing, Trust & Emotion w/ @MarkWSchaefer #ContentCode

    Pam Moore
    26 Apr 2015 | 11:45 pm
      Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing? If this is you, then you are going to love the 118th episode of the Social Zoom Factor podcast as we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your…
  • Google Mobile Friendly Update in a Nutshell – What You Need to Know #Mobilegeddon

    Pam Moore
    21 Apr 2015 | 3:23 pm
        Unless you have been living under a rock, or on an island all by yourself, you have likely heard of “Mobilegeddon” or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google’s mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the people who has been living under a rock and/or ignored Google’s…
  • 10 Ways to Monetize Your Blog and Online Digital Social Platform

    Pam Moore
    20 Apr 2015 | 7:18 am
    There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. However, it requires the right mindset, proper planning, goal setting and an integrated platform that servers your audience and community while helping you achieve your business goals. Don’t just do social. Don’t just be social. Be socially relevant. Unfortunately many business leaders hop online with the belief of build it and they will come or over simplify with such thoughts as be social, engage and the money will flow in. Of course engaging with…
  • Brands Not Using Social Media Create Communication Language Barriers with Customers

    Pam Moore
    17 Apr 2015 | 7:53 am
      Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice. Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precious customers and audience from communicating with them. If you are a business owner or…
  • Digital & Social Marketers Must Learn to Lead & Say No!

    Pam Moore
    14 Apr 2015 | 12:33 pm
      Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your social business and marketing programs and kick butt in the world of social, digital marketing and business! Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. It is time digital marketers step up and lead. They must own their programs. They need to learn to say no to the…
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    Jessica Malnik

  • Is Slack Unintentionally Becoming The New Online Community Platform We Have All Been Waiting For?

    Jessica Malnik
    19 Apr 2015 | 9:20 pm
    On the surface, Slack is just another workplace communication channel. It directly competes with Campfire, Hipchat, and even to a lesser degree Google Hangouts and email. It’s tagline is to change the way companies communicate and make work life easier. There’s no doubt Slack is revolutionizing how many companies are communicating these days. Due to a great UX, site stickiness and an insane growth strategy, Slack has taken off like rocket fire in the last year. It’s now rumored to be worth $2.8 billion. That’s quite the feat for a company that has only been around for a little…
  • The Single Biggest Lesson Learned From 5 Years Of Blogging

    Jessica Malnik
    11 Apr 2015 | 3:40 am
    On my five year blog anniversary (on this domain and a few of weeks after launching my very first course), I can’t help but think about how far I have come and how excited I am for some of the goals I am setting my sights on. I’m even hungrier to blog than on day 1 because I have seen firsthand the huge impact it’s had on my life. I say often that Twitter changed my life. That’s not an exaggeration or hyperbole by any stretch of the imagination. Twitter has played a huge impact on my life. I have landed jobs from Twitter, met awesome business contacts, and made some lifelong, amazing…
  • Four Reasons Why All Bloggers Should Check Out The New Community Building Course

    Jessica Malnik
    24 Mar 2015 | 11:11 pm
    I’m super excited to announce that my first digital product is now live and open to the public for purchase. This comes in conjunction with a blog makeover. (I’d love to hear your thoughts- good and not-so-good – around the new, responsive design). The Create Your Tribe product is a month-long email course to help new biz bloggers build a thriving community around their brand. For those who have been reading my blog for awhile (Thanks!), you may have seen my #productbuild series documenting this process of creating my first product from start to finish. This started with…
  • A Community Manager’s Guide To Meerkat (With 6 Possible Use Cases)

    Jessica Malnik
    8 Mar 2015 | 10:54 pm
    At first glance, I didn’t want to like this app. I have written more than a couple of times about social media shiny object syndrome. Most of the sites that make an initial splash wear off and fade into relative obscurity within a couple of months. Think Highlight, Ello, Yo and so many more. After spending a lot of time on this app over the last week (including getting sucked into an epic 7 hour long marathon Meerkat from Vincenzo Landino that lasted until 4am CST on Sunday morning and had more than 300+ people watching, including Marc Andreessen, in the middle of the night),…
  • The Case Against Gamifying Your Online Community

    Jessica Malnik
    5 Mar 2015 | 9:32 pm
    When it comes to launching a new online community or driving more engagement in an existing one, the first suggestions community managers usually bring up are gamification, giveaways and contests. It has become the default, go-to answer for many. I’ve seen this approach result in all kinds of headaches and problems time and time again. It brings out the same reaction in me as when a marketer or advertiser asks to make their branded video GO VIRAL. For the one billionth time, you can’t make a video go viral. Every time you ask such a silly question, a baby unicorn loses its…
 
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    blogs.pisocialmedia.com

  • 3 Sacrosanct Rules for Business Blogs

    pismadmin
    28 Apr 2015 | 5:08 am
    “Blogging is dead” – we have all heard this… probably on a blog somewhere. And yet, the numbers don’t really add up to that, do they? In fact, the numbers keep underlining on how crucial it is for you to have a business blog, and keep it going. 1. Organisations that blog have 97% more inbound links. * 2. 67% of B2B marketers who blog get more leads. * 3. Companies that blog regularly are 13x more likely to see a positive ROI. * But hold on. Before you tell your IT guy to set up a blog and start blasting away at the keyboard, ask yourself “Am I following the 3 BIG rules of…
  • 5 Reasons why your brand needs an infographic

    pismadmin
    16 Apr 2015 | 10:33 pm
      Chunks of text just don’t work anymore. Yet, there’s so much you have to say! So how do you keep readers engaged without cutting down on relevant data? Change the packaging. Make it good to look at and break down the complex information to simple data people can get at one go. And you get to do all this in an infographic. We have created cool infographics for leading B2C and G2C organisations like Heinz, as well as the Ministry of Communications and Information (MCI), Singapore… and we want to create a few for you too. A look at the 5 reasons below, and you will know why your…
  • 5 Reasons why missing out on Pinterest can hurt your social media strategy (Backed by Numbers!)

    pismadmin
    25 Mar 2015 | 7:01 am
    Who doesn’t love numbers? They provide clarity in a muddled world, and make things simpler. We could chat all day long about Pinterest strategy (after all, we do that regularly with our clients!), but if you’re not convinced on the value of Pinterest, you won’t be listening. You will also be missing out on the hottest social platform of the day. So here are the five biggest reasons on why you need to be on Pinterest. Backed by gobs of data. Pinterest is growing fast Blazing fast. It was the fastest growing social media platform in 2014. Can you really afford to stay away from something…
  • Smart Websites & Social Media Integration

    pismadmin
    19 Mar 2015 | 12:33 am
    1. How to use interesting Content to make websites smarter
  • How I Survived SXSW

    pismadmin
    16 Mar 2015 | 7:13 am
    We have been having an amazing time at SXSW 2015 (check out our photos on our Facebook page here), but we have to admit, it’s not easy.  Here are our top ten tips to survive SXSW.
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    Prepare 1

  • How to Determine Your Social Media Style

    Blair Evan Ball
    14 Apr 2015 | 3:17 am
    Do you dream of great things to come? Still have fire in your belly? What are you focused in on? What we think about, dream about will eventually come to fruition. If…you apply certain principles and discipline in the process. You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win. ~ Zig Ziglar Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill You have to trust in…
  • Facebook Reveals Plan to Control All News Flow

    Blair Evan Ball
    9 Apr 2015 | 5:05 am
    Do you consider Facebook to be a news site? A social site? Both? Recently Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users click a link to go to an external site. The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web. Last summer, the Gawker website…
  • Facebook’s New Video Feature Takes on YouTube

    Blair Evan Ball
    3 Apr 2015 | 5:05 am
    Have you considered using video for marketing your brand? Did you know video is more persuasive in getting you to purchase according to recent studies? Video will shortly overtake photos as the #1 engagement tool to utilize on social media. Facebook announced website owners can now embed videos posted to Facebook. The need for embedding videos allows readers and viewers to stay on a website, without having to direct someone to Facebook in order to watch the video. It goes without saying there’s value in embedding videos from Facebook and keeping users on a site longer. Not to mention,…
  • Why Customers Unfollow Brands on Social Media [Infographic]

    Blair Evan Ball
    27 Mar 2015 | 8:09 am
    Have you unfollowed someone on Facebook? Twitter? If so, why? In today’s noisy internet world, drinking from the firehouse of information focuses us. We are now becoming more selective in what we now, read and view. Indeed, consumers show interest in connecting with brands online. Nearly 60 percent of them are willing to like or follow a brand on social media. However, people like to keep their social profiles well-siloed and use different networks for different interests. So when someone unfollows you or your brand, you lose the opportunity to market to them, to connect with them in a…
  • Man’s Search For Meaning in Social Media

    Blair Evan Ball
    19 Mar 2015 | 3:55 am
    Does your life have meaning and purpose? Does social media bring more purpose to you and your brand? If so, what is it that drives you? If not, why not? Why do some men and women awake each morning roaring to go…yet others can’t seem to pull off their covers and just lay there unmotivated. No motivation or passion. If you are in that state, then it’s time for a change. Time for a new direction. Time for a new commitment. Time for a new journey of discovery. Meaning and Purpose does not age discriminate, it’s your time and choice. A human being is not one thing among…
 
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    Leader Networks blog

  • “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way

    Vanessa DiMauro
    2 Apr 2015 | 5:04 am
    I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may be taking them far, far away from the goals they set out to reach. A clearly-articulated strategy and well-defined goals are key elements of business success. To be worth the time and effort, every business activity should contribute to moving the organization in the right direction and…
  • Joining the Customer Journey Using Online Communities

    Vanessa DiMauro
    25 Feb 2015 | 12:43 pm
    Every marketer from Boston to Bejing seems to be focused on something called the “customer journey.” A Google search on this two-word phrase returns over 627,000 results. It’s one of those “Eureka!” moments – organizations realize buyers start researching a firm’s products and services long before they reach the point of purchase. These firms are now scrambling to find and engage with those customers while they are still on the move and before they arrive at a sales destination decision. But I gotta tell you, this is not news to those of us in the online community world. In…
  • An Interview With Rahul Sachdev, CEO of Get Satisfaction

    Vanessa DiMauro
    7 Feb 2015 | 7:17 pm
    As part of our ongoing interview series,  I had a chance to speak with Rahul Sachdev, CEO of Get Satisfaction, about his role, and vision of the future of online communities. He also shared some examples of exciting communities and what they can accomplish when customers and companies work together to solve problems and innovate. Here’s what he had to say… Vanessa:  Can you tell me about your background? Rahul:  I joined Get Satisfaction as CEO in February 2014 but I took an interesting path to get here. At heart, I am a technology guy who loves entrepreneurial environments and…
  • Community Manager Appreciation Day 2015: Looking Ahead and Back

    Vanessa DiMauro
    24 Jan 2015 | 8:30 am
    It’s that #CMAD time of year again: Hooray for community managers! Let’s celebrate those digital leaders for their tireless, selfless, thoughtful work which creates, sustains and expands online communities around the world. As anyone who has ever taken on the role can tell you, the online community manager’s job is one of the most demanding and most misunderstood in the knowledge work world. You can see for yourself by doing a job search on “online community manager.” The variety of tasks, responsibilities, requirements, skill sets and educational attainments…
  • How to Build the Online Community that Builds Trust

    Vanessa DiMauro
    15 Jan 2015 | 6:52 am
    Recently, I had the honor of being interviewed by Barry Feldman about online communities and how they can be a powerful trust-building vehicle when they are done well – which ain’t always easy to do.  An expert interviewer, Barry is able to pull great ideas out of his victims  interviewees to make for an informative and (entertaining) content.  I hope you enjoy reading it as much as I enjoyed being interviewed! This article originally appeared on KISSMetrics blog. ___________________________________________________________________ Want to build an online community? When you…
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    Wakeman Agency

  • April 2015 Newsletter from The Wakeman Agency

    wake101
    24 Apr 2015 | 12:01 pm
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post April 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork

    wake101
    23 Apr 2015 | 3:58 pm
    Agency and organization rejoin forces in awareness-raising efforts for misophonia and selective sound sensitivity syndrome NEW YORK CITY, NY –  The keep reading The post Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork appeared first on Wakeman Agency.
  • Three Ways to Get Your Old Flame Back

    wake101
    21 Apr 2015 | 4:00 am
    It can happen to the best of us. In our youthful shortsightedness, we might have let a good one get away. Or in the rush of our daily lives, perhaps we put a true friend on the backburner one too many times, and now we’d do anything to get that ally back on our side. The post Three Ways to Get Your Old Flame Back appeared first on Wakeman Agency.
  • How to Make Yourself Attractive to the Media

    wake101
    17 Apr 2015 | 9:44 am
    The media landscape has forever been disrupted by innovation, as technologies re-frame national conversations and democratize news coverage via citizen journalists, YouTube stars, social media darlings and their related ilk. The post How to Make Yourself Attractive to the Media appeared first on Wakeman Agency.
  • How Relevant is Your Special Event in Today’s Market?

    wake101
    14 Apr 2015 | 10:24 am
    Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks. Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. The post How Relevant is Your Special Event in Today’s Market? appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • Lawyers: Client Names In Pitches…To List or Not To List?

    Nancy Myrland
    24 Apr 2015 | 10:16 am
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  You have a choice…either listen to this post in the player below, read it below that, or both! It is a natural tendency to want to show your past work when pitching new clients. As you know, this is dicey in some jurisdictions. Some don’t allow you to use past results as a predictor of future success, so the way you position prior work should always adhere to the strictest ethical boundaries in all of the markets in…
  • Find All Of The LMA Conference Blog Posts Right Here

    Nancy Myrland
    20 Apr 2015 | 11:38 am
    I just got back from the Legal Marketing Association (LMA) Annual Conference, and see the blog posts and summaries beginning to show up here and there. In an effort to bring them together, I am “flipping” them into one of my magazines on Flipboard. Stop back regularly, or subscribe to that magazine, as I will be adding posts as they are published. If you see any that aren’t there, please let me know as I will add them, even if you have written them, okay? Thanks! Nancy Here you go: View my Flipboard Magazine.
  • Today Is Launch Day For My New Podcast!

    Nancy Myrland
    10 Apr 2015 | 11:59 am
    I’m Happy To Announce The Legal Marketing Event Podcast! Welcome to the launch of my new podcast, The Legal Marketing Event Podcast. I have big plans for us! This is my new marketing and business development podcast for lawyers and legal marketers. Podcasting is, once again, a growing phenomenon, and one I could not ignore. I will be interviewing keynote speakers, presenters, attendees, organizers, legal trade publications, and other experts at legal marketing and business development conferences and events. My goal is to find out what is going on in their world so you can apply it to…
  • LinkedIn Profiles Can Be Very Boring

    Nancy Myrland
    25 Mar 2015 | 9:40 am
    Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a few seconds to catch a visitor’s attention before they decide they’ve had enough and leave, or they discover they like what they see and stay for more. LET’S DO SOMETHING ABOUT THAT In May of 2013, LinkedIn gave us a feature I really like, which is the ability to add Rich…
  • Lawyers, Are You Winning The Battle?

    Nancy Myrland
    12 Mar 2015 | 3:03 am
    You’re fighting a battle. I’m fighting a battle. The firm next door is fighting this same battle. In fact, everyone is fighting the same battle, but with a different goal in mind. How Can That Be? Everything you say and do in your business has a purpose, or at least a result. Your marketing and communication, whether spoken, written, digital or otherwise, serves to create an impression of you in others’ minds, whether that is negative, positive or neutral. What is important is that you have first decided what you want that impression to be in the minds of your clients and…
 
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    Digital Pivot RSS News Feed

  • 'Mean Girls' in Real Life: Burnbook

    Jennifer Graber
    28 Apr 6762 | 6:28 am
    Summary: Raise your hand if you have ever been personally victimized by Regina George and The Plastics. Far more hands are raised than there ever should be. And in a case of life imitating art Mean Girls has become a cold, hard reality once more. We certainly did not need yet another avenue that encourages problems...
  • Students and Parents Abusing Teachers on Social Media

    Jessica Cherok
    28 Apr 5882 | 6:28 am
    Summary: More and more teachers and professors are dealing with social media abuse, and it’s not just from their students; many parents are joining in. A recent poll put the level of abuse at 60%, which is a sharp rise from the 21% of teachers facing abuse the previous year. The majority of abusive posts originated from students, but 40% of cases were posted by parents. According to the poll: Almost two-thirds (62%) said pupils had posted insulting comments, while just over a third (34%) said students had taken photos or videos...
  • Social Media Response to Nepal Earthquake

    Jessica Cherok
    28 Apr 2015 | 6:11 am
    Summary: Social media is once again proving how vital it can be in disaster situations. Following this weekend’s earthquake in Nepal, several social media sites have created tools to help people let their loved ones know they are safe or gather information on the missing. Facebook created Safety Check, where users can “mark themselves safe.”
  • Clean Up Your Social Media Past

    Jessica Cherok
    27 Apr 2015 | 6:47 am
    Summary: Maybe you’re fresh out of college, or suddenly find yourself looking for a new career. Either way, you’re on the hunt for a new job, and it’s time to clean up your social media image. But sifting through hundreds (or thousands!) of posts across various social media sites can be daunting.
  • Man Booted From Flight Over Tweet

    Jessica Cherok
    24 Apr 2015 | 5:48 am
    Summary: Want to be banned from an airline? Try tweeting about hacking into the plane’s onboard computer system. As if most of us didn’t already know this — it’s not the best idea to go on social media and joke about hacking into the flight's operating system and deploying the oxygen masks.
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    Buzzom

  • 5 Tips to Get the Best Out of Your Team

    admin
    28 Apr 2015 | 3:21 am
    No one ever achieved anything alone. Even an athlete like Serena Williams has a team. She would have a coach-who helps her in her training, a manager- who looks after her schedule and endorsements, her family- who are her cheerleaders. They may not be a conspicuous presence, but she sure as hell will be thanking them when she wins a tournament. Everyone needs a hand, and when you take another’s help, you become a team. Its not as idealistic as it sounds though. There are numerous dynamics within the team that need navigation and coherence. As any book on teamwork will tell you- the…
  • #BaltimoreRiots: Twitter Intensifies Anger and Prayers

    admin
    28 Apr 2015 | 12:26 am
    The death of Freddie Gray, who was in the police custody and was suspected to be injured, led to the eruption of a riot in the US. The topic of the riot being justice for the blacks. The violence started off on Monday, 27th April 2015, and led to a number of buildings being burnt down, looting of stores which also left a number of policemen injured. Marryland’s governor, Larry Hogal, declared a state of emergency leading to the arrest of a number of rioters. The entire incident also took to social media, where people expressed their anger as well as prayers for the safety of common…
  • 5 Steps to Becoming a Charismatic Leader

    admin
    27 Apr 2015 | 10:58 pm
    Is charisma innate? To be honest, you wouldn’t describe most leaders as charismatic. There is an element of style attached to this attribute. Mahatma Gandhi is considered to be forefront in having led the independence struggle in India, but can it be said that Nehru was the charismatic one? Its an argument worth having, only if not to reveal what makes a leader so. And finally, is charisma something that you can learn, imbibe or acquire along the way? We think so. At least, we can identify some qualities that are a common denominator to all charismatic leaders. Be Confident This has to…
  • 5 Steps to Become A Charismatic Leader

    admin
    27 Apr 2015 | 6:38 am
    Leadership is a quality that not everybody possesses. It is one of those rare qualities which makes an individual stand out in a crowd. It is in fact a person whom thousands of people lend ears to. Is this a quality which can be developed? Well of course it is! While many think confidence to speak on stage is something that one inherits, the truth is, it can be built. The main factor behind building self confidence is believing in oneself. Once the control is in your hands, leading becomes a simpler task. A good leader is someone who not just believes in themselves but also listens to others…
  • #NepalEarthquake : The World Mourns With You

    admin
    27 Apr 2015 | 1:23 am
    A massive earthquake, with the highest intensity being 7.8 Richter scale hit Nepal on Saturday, 25 April 2015. This has left the beautiful destination of scenic beauty and numerous artistically designed monuments, declined to the ground. The death toll seems to be rising constantly and has already touched a heart breaking 3000. Deadly avalanches in the Himalayas and high intensity tremors around the area has made this one of the most disastrous hazards in the world. As this happens in the country of Nepal, people from around the world are showing their support through various ways. Social…
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    Sean Clark

  • A Guide To AdWords: Making PPC Work For Your Business

    Sean Clark
    18 Apr 2015 | 2:17 am
    Episode 59 of The Small Business Marketing Report Podcast In the first of a 3 part series on the Google AdWords platform we discuss whether AdWords can work for any business. There are some exceptions but not many, business objectives are an important aspect to consider. Certainly the statistics for using AdWords are very impressive, and the return on investment can be significant well implemented well. It’s not only your business model and objectives that play a factor though, your website needs to be fit for purpose. In the show we cover some typical issues that can impact a Google…
  • Is PPC the Best Way to Grow Your Business in 2015?

    Sean Clark
    17 Apr 2015 | 1:36 am
    We are caught up in a world where we see lots of ways to promote our business as “free”! If we are honest with ourselves we know that nothing is truly free, even if there is no monetary cost there is a resource one. We have seen the organic reach of Facebook take a nose dive, the conversation on Twitter getting noisier and natural search flooded with direct and indirect competition. These so called “free” channels are over crowded and deafening, whilst all the time our audience are ever more educated about what is marketing and what is “real” content. With…
  • How to Reduce Your Website’s Bounce Rate [PODCAST]

    Sean Clark
    4 Apr 2015 | 4:54 am
    Episode 58 of The Small Business Marketing Report Podcast A website’s bounce rate is often comes up in discussion, but do you know what it really is? If it matters? Or what impact it may have on the performance of your website and ultimately your business. In this week’s episode we take a detailed look at bounce rate, answering some of these questions, and providing ideas of what you can do to turn your bounce rate around. What is bounce rate? A definition Not the same as email bounce rate Why does it matter? A symptom of a web page not doing it’s job It can be an SEO factor What really…
  • 9 Inspirational Podcasts To Educate & Expand Your Knowledge

    Sean Clark
    21 Mar 2015 | 2:02 am
    Episode 57 of The Small Business Marketing Report Podcast On the show this week we discuss some of the podcast shows we listen to and why they are our favourite picks. They are also listed below should you wish to subscribe to them. The term Podcast was first used in 2004 and is associated with the iPod and broadcasting, and describes a particular type of audio delivered by a feed, a variation of RSS. Although podcasts are commonly associated with iTunes there are many other distribution sources. Many podcasts take their lead from talk radio, and the subject matter available covers a wide…
  • Solving the Strategy Delusion an Interview with Marc Stigter [PODCAST]

    Sean Clark
    7 Mar 2015 | 2:50 am
    Episode 56 of The Small Business Marketing Report Podcast Sean interviews Marc Stigter co-author of the book Solving the Strategy Delusion. Marc Stigter is an international strategist who works with organisations on unlocking deep insights and realising distinctive strategies. His own insights have been gained as a global practitioner at executive level, as a research academic at doctoral level, and as a strategy advisor at organisational level. Marc is an Honorary Senior Fellow at the University of Melbourne’s Graduate School of Business and Economics, and an Associate Director at…
 
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    L2: Business Intelligence for Digital

  • Brand Communities Significantly Smaller on Twitter Than Instagram

    Marian Berelowitz
    28 Apr 2015 | 6:46 am
    Instagram leapfrogged past Twitter last year in terms of U.S. penetration, and select brands have leveraged its popularity to achieve remarkable growth on the platform. Instagram leader Nike achieved a 248% increase during the past year (amassing over 14 million followers), while @nikefootball saw a 300% growth in followers (approaching 5 million). On Twitter, by contrast, @Nike achieved a 57% increase over the past year. Among the 10 most-followed brands on Twitter, Victoria’s Secret did best in terms of year-over-year growth (65%). Twitter communities are generally significantly…
  • Pinterest Tries Courting Brands With API Tool

    Homa Zaryouni
    27 Apr 2015 | 2:26 pm
    Pinterest has started the launch of a new Application Programming Interface tool, and is restricting access to a select group of social media management tools: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind. Brands using these tools will be able to schedule and collect data from Pinterest posts more seamlessly. Two-thirds of Pinterest content originates from brands and business, and easier posting could help improve consistency in posts – and perhaps lead to ad dollars. However, an L2 study of social platforms reveals that brands have…
  • Why More Magazines Are Doing E-Commerce

    Homa Zaryouni
    27 Apr 2015 | 11:57 am
    Condé Nast recently announced that Style.com will be the home of its new e-commerce business, which will replace the site’s show reports, news and content. Condé Nast plans to pilot this experiment in the U.K. before launching in the U.S Fashion publications appear to be the ripe spot to place e-commerce links to shoes, accessories and beauty items, as the articles and images often serve as gateways to purchases. Yet, e-commerce launches from content brands have bred mixed results. For example, Refinery29 shuttered R29 shops in 2013, just 18 months after its inception. And Lucky magazine…
  • Twitter Invests More in Swirl

    Homa Zaryouni
    24 Apr 2015 | 2:35 pm
    Twitter unveiled this week a second investment in Swirl, an indoor beacon startup. L2’s Insight Report on Mobile Social Platforms found Twitter to be ripe for innovative advertising solutions, due to near ubiquitous adoption by brands and innovative content and monetization products. For example, Twitter introduced Twitter Offers in late November, allowing users to add an offer to their credit or debit card when they saw a promotion in their feed and redeem at store. Two-thirds of consumers use their mobile device when they shop, and Swirl offers brands the opportunity to interact with them…
  • Walmart Taking Inspiration From European Grocery Stores

    Homa Zaryouni
    24 Apr 2015 | 11:46 am
    It’s no secret that the E.U. is far ahead of the U.S. in grocery e-commerce innovation. L2’s Insight Report on E.U. Grocery E-Commerce finds that all major grocery brands in the U.K. offer click-and-collect in some regions, while four of six have taken steps to offer the service in the entire country. Furthermore, all major chains (Tesco, Sainsury’s, ASADA, Morrisons, Waitrose and Ocada) offer delivery, which is responsible for fulfilling 90% of online grocery orders in the U.K. In contrast, traditional U.S. grocery stores have taken a back seat to e-commerce and left the field open for…
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    Digital Diva

  • Cherry Blossom, Spa Breaks & Birthdays

    Digital Diva
    26 Apr 2015 | 1:24 pm
    Spring is finally here…the cherry blossoms are out and the sun has been shining rather a lot. Wonderful! The cherry blossom tree in my garden looks gorgeous for a few weeks of year…then looks like a scraggy angry one for the rest of it. I don’t have a whole lot to say this week if I’m honest! Feeling a bit sleepy.  We’ve had a fab time at Hollins Hall for a spa break (more on that soon) and had a delicious Sunday roast at Crafthouse in Leeds for a friend’s birthday. £10 for free-flowing prosecco…dangerous! It’s a wonder I can type right…
  • My Top 3 Travel Bucket List Destinations

    Digital Diva
    22 Apr 2015 | 12:30 am
    I’ve been fortunate enough to go to some lovely places, but this isn’t about where I’ve been…this post is about where I want to go next! My Top 3 Travel Bucket List Destinations. Transun is an independent, specialist tour operator who specialise in travel experiences to interesting destinations all over the world, but especially in northern Europe. They’ve challenged bloggers to see what their top 3 travel bucket list destinations would be. The end prize is a short break to see the Northern Lights. I liked the look of Transun because they’ve been in the…
  • Silver Retro Telephone

    Digital Diva
    21 Apr 2015 | 1:35 am
    So in love with our new silver retro telephone… I’ve despised home telephones for a long while…while mobile telephones advance and move on, home telephones seem to stand still. Trying to find a set of cordless handsets that don’t feel cheap and plastic-y and actually have a ring tone that doesn’t make you embarrassed (unless you love Clair de Lune or the Flight of the Bumblebee?) is nigh on impossible. The handsets we have are OK…but I’ve been craving something a little better. So, I was so pleased when Dowsing & Reynolds started stocking a…
  • Funk, Friends and Food

    Digital Diva
    19 Apr 2015 | 6:18 am
    Happy Sunday to you all. How’s your week been? Good, bad? Middling? I’ve had a bit of a heavy thinking one, due to looking at buying another house. Lots of biiiiiig decisions to make. We spent lots of time with fab friends this week to talk over these decisions and also celebrate Paul’s birthday – Happy Birthday Paul!! …dinner at the Reliance (they are on top form at the moment), Record Store Day at Belgrave Music Hall and the O2 Academy last night to see George Clinton & Parliament. Not familiar with them? Check out my Spotify playlist – George…
  • Gaucho Sunday Roast in Leeds

    Digital Diva
    19 Apr 2015 | 4:39 am
    Recently we had the Gaucho Sunday Roast at their Leeds restaurant. It was one of the best Sunday Roast’s I’ve ever had. Seriously! I like to think of myself as a bit of a connoisseur of Sunday Roasts…I worship at the alter of the Yorkshire Pudding and could quite happily eat a Sunday Dinner, well…not just on a Sunday…pretty much every day of the week. I guess you can tell I was born and bred in Yorkshire. I’ve also been very spoilt by having friends like Paul & Thea who do an outstanding roast. To say that the Gaucho Sunday Roast was on par with…
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    ansarada » M&A News

  • Kim Heras: Australian entrepreneurs should consider $10 million offer

    Brett Cole
    27 Apr 2015 | 2:29 am
    As the founder of an Australian start up would you take a $10 million buyout offer? Many entrepreneurs answer no to such a question. They want to be the next Mark Zuckerberg. Kim Heras, partner at Sydney-based investment firm and business incubator 25Fifteen, wants startups down under to consider the $10 million or $20 million […] The post Kim Heras: Australian entrepreneurs should consider $10 million offer appeared first on ansarada.
  • A round up of global mergers and acquisitions April 20-24 2015

    Brett Cole
    24 Apr 2015 | 1:47 pm
    DEALS Charter Communications is laying the groundwork for a potential bid for Time Warner Cable after Comcast’s deal unraveled, reports the Wall Street Journal. The drug maker Mylan raised its unsolicited offer for Perrigo, the Irish maker of store brand drugs, as it seeks to fend off its own unwanted suitor in Teva, the Israeli pharmaceutical […] The post A round up of global mergers and acquisitions April 20-24 2015 appeared first on ansarada.
  • A global summary of technology deals, people, news April 20-24 2015

    Brett Cole
    24 Apr 2015 | 1:02 pm
    http://www.ansarada.com/news for more news on technology deals Deals Technology mergers and acquisitions are approaching levels not seen since the tech bubble during the waning years of the last millennium, reports ansarada M&A News. In the year to date there has been $104.2 billion worth of announced tech M&A, the third highest on record behind 2000, […] The post A global summary of technology deals, people, news April 20-24 2015 appeared first on ansarada.
  • Europe’s investment banking champion: size doesn’t matter

    Brett Cole
    22 Apr 2015 | 9:07 pm
    “Europe needs at least one global investment bank champion,” writes the Financial Times’ John Gapper. “I am glad Deutsche (Bank) has, and that it still wants to compete with what was once called the ‘bulge bracket,’ banks and brokers led by Goldman Sachs and Morgan Stanley.” The idea that financiers are national or regional champions […] The post Europe’s investment banking champion: size doesn’t matter appeared first on ansarada.
  • Technology mergers & acquisitions at levels not seen since 1999

    Brett Cole
    21 Apr 2015 | 8:13 pm
    Technology mergers and acquisitions are approaching levels not seen since the tech bubble during the waning years of the last millennium. In the year to date there has been $104.2 billion worth of announced tech M&A, the third highest on record behind 2000, $207.7 billion, and 1999, 110.4 billion, according to Dealogic. China is now […] The post Technology mergers & acquisitions at levels not seen since 1999 appeared first on ansarada.
 
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    Erik FolgateErik Folgate

  • 5 Tips to Make Your Website More Mobile-Friendly

    Erik Folgate
    20 Apr 2015 | 8:35 pm
    Tomorrow Google is officially rolling out an update to its algorithm that will reward websites for being mobile-friendly. Over 60% of all search traffic comes from mobile devices for small businesses. Marketers and SEO consultants have bene scrambling for the past few months to make sure their own websites and their clients’ websites comply with this update. In true Google fashion, they were very vague about what constitutes “mobile-friendly”, but they did at least offer up this tool to make us feel warmy and fuzzy if we “pass the test”. If you’re like many…
  • Relevant On-site SEO Techniques in a Post Google Panda World

    Erik Folgate
    25 Jun 2014 | 2:06 pm
    Google has changed their organic search algorithm hundreds of times over the past few years, but it has been several large changes in the algorithm that have raised the attention of industry experts. Google Panda and Google Penguin changed the game of optimizing websites forever. Panda put a strong emphasis on quality website design, architecture, code, and content. Penguin put a halt on spammy link building practices, link farms, and other black hat link acquisition methods. I think a lot of marketers have become so paralyzed by these updates and focused on “content is king”,…
  • Are you Violating Google’s Quality Guidelines?

    Erik Folgate
    23 May 2014 | 11:48 am
    One of my biggest pet peeves is “SEO experts” who continue trying to game search engines. I have news for you: You’re not an SEO expert if your way of thought begins with how you can manipulate search results. Search Engine Optimization should not even be thought of as a separate discipline or activity when it comes to building a quality website with qualified and sustainable organic traffic. There are still websites out there engaging in practices that violate Google’s Webmaster Guidelines. I recently came across a client with old doorway pages living on their…
  • How to Approach Internet Marketing Like Heisenberg

    Erik Folgate
    11 Aug 2013 | 3:18 pm
    The first of the final eight episodes in AMC’s television series Breaking Bad starts tonight, and it will be the end of one of television’s greatest characters, Walter White, played by Bryan Cranston. I got sucked into the series last summer when I burned through all four seasons on Netflix, then jumped in on the first eight episodes of the fifth season that were airing live on AMC at the time. I gotta say, I HATE following television dramas as they occur, because I cliff hangers annoy the crap out of me. Heisenberg, Walter White’s alter ego in the show, is probably one of…
  • There’s No Secret to Getting on the Google Carousel

    Erik Folgate
    15 Jul 2013 | 7:55 pm
    Google has finally done something to help out the little guy in search results. For years, restaurants, hotels, and other entertainment businesses have been pushed out of premium search results by websites with higher domain authority. For instance, a Google search such as “Hotels in Orlando” will typically be dominated by Expedia, Tripadvisor, and Kayak results. A couple years ago, Google tried to combat this by embedding Google Local Listing results straight into the organic search space. Some SEOs called this the “7 Pack”, because it typically displayed seven local…
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    Being Cheryl: Cheryl Harrison

  • Blowout Babe

    Cheryl
    20 Apr 2015 | 2:20 pm
    Hair stylists regularly tell me that my hair is a stylist’s dream, so I guess that hair stylists are sick fucks because my thick, frizzy, curly hair is the stuff of nightmares. Anyway, my friends at The Blowout Bar recently asked me to be a hair model for their new style menu and I never turn down the chance to not wash my own hair so here are a few of the pics from the shoot:
  • Shit I Did in March

    Cheryl
    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
  • Buy my Box

    Cheryl
    10 Mar 2015 | 10:25 am
    A rough approximation of the email thread when Andrea from Modest Box asked me if I would be willing to curate a box with some of my favorite Ohio-made products: Andrea: Would you like to curate a Modest Box? Me: Sounds like fun! Andrea: Let’s schedule a photoshoot with you and your box Me: …LOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOLOL Andrea: CHERYL THAT IS NOT WHAT I MEANT Vagina jokes aside, I had so much fun picking the products for my Modest Box. The retail value of the box is $115, but they negotiated some good deals so they can sell it for $75, which includes shipping! The…
  • Shit I Did in February

    Cheryl
    27 Feb 2015 | 11:04 am
    The other day I get an application in my email from a young man interested in my current job opening. I immediately open it, and as I’m skimming through his cover letter, there’s a knock on my office door. He walks in and hands me a beer bottle that’s been cut and polished into a glass. “Hi, I just emailed you,” he says. “I would have emailed this, too, but, you know, that’s not possible.” After a quick chat and a promise to schedule an interview, he leaves and I go back to reading his cover letter. “I’d really love the chance to be your…
  • Things I’m loving lately

    Cheryl
    21 Feb 2015 | 5:38 pm
    Mini Photo Lens Kit I picked up this phone lens kit – which includes a fish eye lens and a wide angle lens – and I’m obsessed! The lenses simply slide over top of your phone’s camera lens. The wide angle lens makes it easy to capture the full picture — even in Instagram’s usually limiting square aspect ratio — whether it’s showing off a room in my house or a client’s sweet space. And the fish eye lens… well, I think it takes some sweet selfies. I picked mine up at Restoration Hardware but there are plenty of similar products…
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    Social Media Blog

  • My recent tutorial for Google Developers

    2 Apr 2015 | 3:22 pm
    I was recently filmed by the wonderful folk over at Google. The video below is my short tutorial highlighting how I have used events to help promote my start-up DeadSocial. A massive "THANK YOU' to Liz and the Google Launchpad crew. To learn more watch the video below. If you like it feel free to share :)
  • Media Partner for Social Media World Forum 2015

    26 Mar 2015 | 5:22 am
    We are happy to announce that we are going to be a media partner for the Social and Digital Marketing Conference 2015 once again this year. #SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels. More information TBA closer to the time.
  • Macmillan Primary Care Conference - Workshops

    23 Nov 2014 | 4:00 pm
    Can we Palliate Social Media? Workshops & Leaflets James Norris (Social Media Strategist & DeadSocial) will be co-hosting three workshops with Dr Mark Taubert & Dr Johnny Browne over the two days at Macmillan's annual Primary Care Conference. 'Can We Palliate Social Media' will explore how social media is changing the behaviour of both the patients and those providing primary care. If you are attending the conference please feel free to come along to a workshop if it is of interest. Can we palliate social media? (Conference Support material) Both…
  • Helping Canon Europe With Their Marketing Across The EMEA Region

    10 Sep 2014 | 5:00 pm
    "Canon was founded in Tokyo in 1937. For decades it has been a household name and a brand associated with high quality cameras, lenses and printers. Today it is renowned globally as being on of the Globes leading camera, lens and printer manufacturers". How Social Media Strategist Assisted Canon With Their Marketing Efforts Social Media Strategist supported Canon from their European office intensively over the course of four months. In doing so helping to leverage existing marketing campaigns whilst proposing a range of new marketing initiatives.  List Of Tasks Carried Out…
  • Social Media Strategist - Now accepting Bitcoin

    27 Aug 2014 | 4:57 pm
    I am delighted to announce that Social Media Strategist now accepts Bitcoin as a method of payment. This may be of special interest to international clients. If your business uses a different cryptocurrency please let me know and I will try to accommodate. If you would like to learn more about Bitcoin watch the video below.
 
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    Digital Jungle

  • Chinese Luxury Consumers Do Their Research

    Meg DeJong
    26 Apr 2015 | 6:14 pm
      Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, Read More The post Chinese Luxury Consumers Do Their Research appeared first on Digital Jungle.
  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
  • Three-year, multiple-entry visas for Chinese Travelers

    Matt McDougall
    14 Apr 2015 | 7:04 pm
      With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an Read More The post Three-year, multiple-entry visas for Chinese Travelers appeared first on Digital Jungle.
  • China Plays Critical Role in Successful Launch of Apple Watch

    Eliot Liang
    14 Apr 2015 | 6:12 pm
      From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the Read More The post China Plays Critical Role in Successful Launch of Apple Watch appeared first on Digital Jungle.
  • Using O2O within Chinese Digital Marketing Programs

    Matt McDougall
    12 Apr 2015 | 9:54 pm
        Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature Read More The post Using O2O within Chinese Digital Marketing Programs appeared first on Digital Jungle.
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    socialmouths

  • How to Optimize Your Welcome Email to Make the First Sale

    Francisco Rosales
    27 Apr 2015 | 8:22 am
    The welcome email is most likely the most underestimated in your email marketing strategy, and probably one of the messages with most potential to come out of your business. Why? Very simple… The one message every single person expects from you is a welcome email. They all know it’s coming. The welcome email usually contains something they want, a piece of information they need or a download link to a free ebook. This is why, according to EasySMTP, welcome emails have 86% higher unique open rate 196% higher unique click rate Welcome emails have 86% higher open rate and 196%…
  • The 9 Fundamentals of Executing A Successful Email Marketing Campaign

    Paras Arora
    16 Apr 2015 | 10:13 am
    No matter how old it gets, email marketing will still be relevant. Why? Because it is permission marketing. Your target audience willingly gives out his email to you to enter his ‘personal undistracted’ space. After Search, it has been the most powerful marketing channel with an ROI of 43x to boast in comparison to all other channels combined. So what you now have is a customer, his personal space and undivided attention, and permission to push your product. What you now need to do is pay due respect to that permission. How? By aligning your offerings to the persona of your customer. In…
  • Why I Dumped 2,500 of My Email Subscribers and You Should Do the Same

    Francisco Rosales
    25 Mar 2015 | 7:52 am
    Dump your Email Subscribers?! I know what you’re thinking… No, I’m not insane. In fact, I do this every year. In this post, I’ll tell you why I dumped 2,500 of my own email subscribers, how, and most importantly, why you need to do the same. Your email subscriber is your most important lead I always say the same thing, email subscribers are the most important prospect your business can have today. But, if that’s true, why are we even talking about dumping them? Let’s start by looking at the reasons why… Why you need to dump your email subscribers…
  • 10 Reasons Transactional Emails can Drive more Revenue than Bulk Emails

    Francisco Rosales
    13 Mar 2015 | 12:12 pm
    Most people look at transactional emails as… well, let’s say it… a transaction. We need to welcome you after signing up, or we need to confirm that we got your order, right? But right there, my dear friend, is where you are wasting one of the biggest opportunities to increase revenue for your business. Why? Well, in email marketing you want to achieve 3 things: Get your subscriber to open your emails Get them to click through Convert those clicks into sales And while you might look at this type of emails as mandatory and boring pieces of communication, they can be much…
  • How to Optimize Your Email Campaign through A/B Testing

    William Johnson
    3 Mar 2015 | 8:40 am
    Practice makes a man perfect. Testing makes decisions perfect. If you make testing a practice in everything you do, you are always perfect. We know this principle well, but don’t necessarily follow it religiously. This leaves us with a lot of ifs and buts. If you are the manager of a marketing automation team and your job is to ensure only the best result for email marketing campaigns, you cannot help but learn experimenting with emails. We are talking about A/B testing your email automation campaign that tells you what works and what does not and then why. Why A/B Testing You may have…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • No Problem vs My Pleasure

    David Chism
    27 Apr 2015 | 12:46 pm
    This AM I was grabbing some groceries at our local Wegmans when the cashier came over to help put the bags into my cart after the transaction was finished. I could have handled it myself, but I appreciated the initiative. I thanked the lady who then replied, “no problem!” I do not know about you, but I would say we Americans are all wired to respond to helping someone with the same phrase, “no problem.” I know I do or DID! Yes, I have been trying hard to break the habit of using the words, “no problem” and replacing them with, “my pleasure.” When you use the words “no…
  • How Exercise Can Help Grow Your Business

    David Chism
    15 Apr 2015 | 6:24 am
    A few years ago, I heard Kevin Nolan (Nolan Painting) give a brief talk about how a regular exercise plan helped him in his business. He would go on an early morning run before his morning business meetings. Kevin explained that he was more alert, creative and focused during the first few hours of those important meetings. By lunch time, his endorphins were back to “normal” levels. In order to get a second dose, he would have to go on a midday walk or run, which was not always possible. So he determined to use the mornings for his most productive times to work on growing…
  • Quick Tip on Getting Honest Customer Feedback

    David Chism
    2 Apr 2015 | 10:05 am
    Most contractors I know have some sort of survey they give to their customers when they finish the job. Many times, the surveys are long and detailed. I think for awhile that worked. Yet now with all the online reviews that are available and everything is so much more fast pace, I believe the surveys need to be shorter and right to the point. You as a contractor really want to know if your customer is a raving fan. If not, what can you do to make them customers for life? In the video below, I share one simple tip that simplifies the survey using a rating system (aka NetPromoter). It is a…
  • Quick Tip on Using Do Not Disturb Feature on Your iPhone

    David Chism
    23 Mar 2015 | 9:44 am
    I made a quick 2 1/2 minute video on how to use the do not disturb feature on your iPhone or iPad. Minimizing Distractions One of the hardest things to do with the digital age we live in is to know when to take a break from technology. We might all have different reasons of why we need to shut off the reminders and notifications. For example, I know I have heard from a few of my clients telling me that they have missed important calls from a spouse when doing an estimate, because they made it a policy to keep their phone either off or in the vehicle. With the do not disturb feature, you can…
  • Use LinkedIn For More Than Just Building Connections

    David Chism
    11 Mar 2015 | 5:59 am
    LinkedIn made some major improvements in 2014. There were times a few years ago when I wondered if LinkedIn was going to stay in the game. Many businesses moved their resources over to Facebook for a time, but I am beginning to see them slowly migrate back to LinkedIn, which I think is a great move. LinkedIn pulled through. It has once again become a very strong place for companies to network and grow their businesses. LinkedIn Isn’t Just for Quick Research I recently heard a group of experts at a painting conference discuss social media tools and best practices for painting…
 
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    Eli Rose Social Media

  • How to Respond to Outraged Comments on Social Media

    KristinZaslavsky
    27 Apr 2015 | 4:00 am
    There’s a rumor going around which may or may not be true: Kanye West is getting an honorary degree from the School of the Art Institute of Chicago. People are very vocal about this rumor. To a large degree, those people are displeased. The School of the Art Institute of Chicago is directly affiliated with the Art Institute of Chicago. However, they are not the same entity. Angry people tend not to care very much about fine definitions likes this. As a result, The Art Institute’s Facebook page got quite a few angry comments about this rumor. They posted a message that said while…
  • Your Curated Awesome for 4.24.15

    LizJostes
    24 Apr 2015 | 4:00 am
    This week has been more eventful than usual. Google’s new mobile-friendly algorithm rolled out, as did news of Facebook’s newest algorithm change. Catch up on the social media and SEO scoop you missed with this week’s Curated Awesome. Bing, Yahoo and Google: Can you SEO Strategy Remain the Same for All Three? So much SEO strategy and planning is done with the (sole) focus placed on Google. But Google isn’t the only option out there, and the facts of the matter are that Bing and Yahoo do favor some different elements in their search algorithm. Spam is Killing my…
  • Customer Birthdays and Your Brand

    KristinZaslavsky
    22 Apr 2015 | 4:00 am
    Our company, as you may or may not know, is full of people who celebrate March birthdays. One of my favorite phenomenons to witness around my birthday is the bout of emails I receive from brands wishing me a happy birthday. This year, among other emails, I received birthday wishes from my eye doctor whom I haven’t seen in a year. I received a number of birthday wishes from brands that included detailed messages like….happy birthday! I’ll admit, I was somewhat confused by these generous wishes. Don’t you mean “Happy Birthday and here is 5% off“, I wondered?
  • Adding a User to your Google Analytics Account

    LizJostes
    20 Apr 2015 | 4:00 am
    Maintaining a website is often not a “one man show”. There’s development and design work to be done, plus content creation and updates for your pages and products, business blogging, responding to comments, and basic site maintenance. If you want to track how well your site is performing for you and where your website traffic is coming from, you’ve likely set up and installed Google Analytics at some point. Google Analytics is a very powerful tool. So powerful, in fact, that it is more than what many small business owners can handle (data overload is a real thing!). If…
  • Your Curated Awesome for 4.17.15

    KristinZaslavsky
    17 Apr 2015 | 4:00 am
    We’re halfway through April which makes it seem like 2015 is no longer “new”. Tell the truth: are you still writing 2014 on checks or have you fully made the transition? If you spoke these sentences in 1994, you’d be crazy A Reddit user recently asked this question: “What is a completely rational sentence you could speak today, that if you said 20 years ago, people would think you were insane?” As you may expect, they are almost all technology based. Nursery Rhymes with New Click Bait Titles Click bait titles are the scourge of the Internet. But, hey, they’re effective…
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    Ari Herzog's Blog

  • Yikes! 10 Years on Facebook…!

    Ari Herzog
    26 Apr 2015 | 3:42 pm
    I created my Facebook account as a graduate student when the site was only available to people with .edu email addresses. The date was Saturday, April 30, 2005 at 1:16 a.m. EDT. As my 10-year anniversary approaches, it won’t be a normal online day but one of a few things will happen: I will deactivate my account for an indeterminate period of time. I will take a sabbatical for an indeterminate period of time. I will only post milestones on my wall. I will do nothing with my wall and only comment on friends’ updates. I will share everything I do online to Facebook, turning it into…
  • Why Your Website Might Lose its Google Rank

    Ari Herzog
    20 Apr 2015 | 2:44 pm
    Starting April 21, 2015, Google is penalizing any website from appearing in its search results if the website is not mobile responsive. This means if your website has small text, links too close together, or other elements that prevents Googlebot from reading it on a smartphone or other mobile device, you’re in trouble. Andrew May explains the rationale in a longer post about the importance of mobile web design — but the takeaway is you need to run your website through Google’s free tool to determine if you are mobile friendly. I live in northeast Massachusetts and I ran…
  • Be Wary of Absent Ties

    Ari Herzog
    15 Apr 2015 | 9:41 am
    …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. Absent ties are people who you “nod” to, such as others living on your street or Starbucks baristas. I recently wrote about wanting weak ties on Facebook and LinkedIn. I still do. It’s irrelevant to me if you are…
  • Weekend Reading

    Ari Herzog
    3 Apr 2015 | 7:30 am
    Here are some articles I’ve read and shared online over the past week. I enjoyed them and you may too. Have a great weekend. Discover why Facebook is making changes to its Messenger chat application. Be repulsed by partying elephants. Read how citizen journalism is evolving. Understand why leaders should not be nice. See what a company called Banjo is poised to do online. Step up and tell your employees what to do. Celebrate yourself with selfie photography. Don’t drive in the best U.S. cities that don’t need cars. See the world through subway maps. Learn about the debate to…
  • When Wikipedia Misses the Facts

    Ari Herzog
    1 Apr 2015 | 5:30 am
    Wikipedia prides itself on always providing a neutral point of view. As long as there is a reliable source without bias, their editors ensure the content is printed. Why, then, is the page on penguins lacking a 2008 scientific discovery by the BBC that penguins can fly? Did you see their video? Spheniscinae can fly. Pigs can’t fly but penguins can. Maybe that Wikipedia page should be edited? Or, maybe you were just pranked? In either case, I hope you have a wonderful April Fool’s Day. Thanks for reading. Please sign up to receive blog posts by email.
 
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    Oman Collective Intelligence - MPiRe

  • Curtains down

    31 Mar 2015 | 11:31 pm
    After nearly six years of blogging, getting to know lots of people, learning (and sharing) a big deal about social media...it is time for me to step aside. Blogging has been a fantastic experience and I’ll definitely miss it. I simply have no enough time any longer, or maybe the passion, to keep writing.I’ll keep the blog available for a while.  Thanks to everyone who enjoyed reading and those who took the time to comment and drop me emails.And, who knows, maybe one day I’ll start blogging again?
  • Always lock up your guns

    4 Mar 2015 | 8:33 pm
    Evolveis an American association that promotes gun safety and the reduction of gun violence, and it is primarily concerned with violence that comes from any casual behaviors related to firearms, as we too often hear on media.Evolve came up with a very smart campaign with a very clear message; “if they find it, they’ll play with it.” This message targets adults but the campaign uses kids. Kids find everything, their toys...and yours. A very well executed campaign (by creative agency McCann), and quite funny too.Watch the video, will bring you a smile and...make you think.
  • ROP Vs Dubai Police

    24 Feb 2015 | 1:17 am
    As you might have seen already, very recently, both the Royal Oman Police and the Dubai Police released a video to showcase their capabilities.Two different approaches; the Dubai Police in an ongoing effort to get closer to the people, especially tourists, keeps showing off their amazing fleet of amazing super-cars (I already blogged about it some time ago; read it here. Check the Dubai Police latest James Bond style video below:The Royal Oman Police went a different way; probably less glamorous and definitely less expensive but also quite cool, especially if…
  • Oman best country in the world

    17 Feb 2015 | 12:21 am
    You must have come across the news that ‘Oman has been voted the best country in the world’. The prize was awarded during the 2015 World Countries Awards, the most prestigious international award ceremony in the world.Oman also bagged the several other prizes:Best Country in the World: OmanMost Beautiful Capital City In The World: MuscatBest Food in the World: Omani foodNicest People on Earth: Omani peopleSmartest people on the Planet: Omani peopleMost Handsome Men in the World: Omani menMost Beautiful Women In The World: Omani womenMost Humble Human Being on the Planet: The…
  • The perifect friend...by Nando’s

    2 Feb 2015 | 9:55 pm
    Friendship and love have always been part of the Nando's brand and its latest ‘Nando’s for Friends’ Instagram initiative celebrates nothing but great food with good companions.Both stores in Qurum and Muscat City Center have prepared an Instagram frame and a few other props for diners to use. All you need to do is get there with as many friends as possible, take a photo and tag nandosomanon Instagram including the hashtags #NandosForFriendsOman and #FriendSelfie. The three photos that gets most likes will win and all friends in the photos will get to dine for free. Not bad. That's…
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    Marketing

  • The USM News Roundup: Latest Social Media News

    Liam Dowd
    21 Apr 2015 | 4:00 pm
    Précis:  Facebook social logins. Why Middle East prefers WhatsApp to facebook. Opt in rates for push notifications drop. And social video continues to flourish. Facebook Video Ads Flourish A new piece of research from Kinetic Social reveal that Facebook’s ad performance has been stellar over the first quarter of this year – increasing by a massive 266%. In addition, click-through rates for video (mobile and desktop) was up 57%. And 31% of Facebook ad budgets have shifted to video. Related Content:  In Finance, Building Engagement on Social can Reap Big Rewards Inside…
  • Inside Vine

    David Howell
    21 Apr 2015 | 4:00 pm
    Précis:  Video has become the content of choice across the social media space. Vine founded short looping video, but can Vine survive against Instagram? Founded in 2012, Vine became somewhat of a phenomenon. Purchased by Twitter the same year, on its official launch a year later, the app became the most downloaded free application on the iOS App Store.    Being able to easily record a six-second piece of video was quickly seized by users who began to explore the possibilities that this new format offered to them. Brands were also quick to test how they could leverage these…
  • In Finance, Building Engagement on Social can Reap Big Rewards

    Dave Landry
    21 Apr 2015 | 11:41 am
    Précis:  When financial institutions step-up on social media, it makes both dollars and sense. Banks are not known for their social media prowess. Until recently, even some of the biggest financial institutions had no social media presence at all. Most social media supervisors working in the financial industry have nowhere to go but up, and they should consider the opportunities they have to elevate their institution's presence online. Use Social Media to "Listen" — But Don't Stop There Related Content:  Inside LinkedIn Inside Twitter Image:  Primary…
  • Five Steps to Flawless Video Management

    Mike Verrell
    15 Apr 2015 | 11:36 am
    Précis:  We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video We’re all videographers these days, and while some have resisted the video function on their smartphones, in our business lives many of us are creating, publishing, managing or curating more video content than ever as part of our social  ‘always on’ world.   Related Content:  Inside YouTube Social Customer Service, Part 5: Three Boxes to Tick…
  • Inside LinkedIn

    David Howell
    14 Apr 2015 | 4:00 pm
    Précis:  LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space? Founded in 2003, LinkedIn now boasts 350 million users across 200 countries. As the social network of choice for business professionals, it has become a social network like no other. Two new members join LinkedIn every second. LinkedIn has 187 million unique visitors each month. 40% of LinkedIn users check their profiles daily. The average time a user spends on LinkedIn is 17…
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    EduTek n Social Media Advisor

  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    26 Apr 2015 | 10:30 pm
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing
  • Education on Air

    EduTek_SocialMedia Consultant
    19 Apr 2015 | 10:34 pm
    Join the free online ‘Education on Air’ conference organized by Google on 8 & 9 May 2015. Explore the details of conference by clicking here. You can add your voice by joining the conversation through Twitter or Google+ The screenshot of interactive image from the conference page is given below.
  • Interested in Exploring ‘Elevate’ by LinkedIn?

    EduTek_SocialMedia Consultant
    13 Apr 2015 | 4:39 am
    LinkedIn is launching a social engagement tool ‘Elevate’ so that the employees of the companies share great content to make the company a socially engaged one. Elevate empowers employees, the company’s most credible spokes persons. Since employees will be having many connections, their sharing content will boost both employees’ as well as company’s credibility. To read the rest of the article, visit my LinkedIn blog post at http://linkd.in/1yobO3N 
  • Launched Social Media Marketing Online Course at ApnaCourse.com

    EduTek_SocialMedia Consultant
    31 Mar 2015 | 12:05 am
    I had been really busy designing, preparing content for the certificate program titled ‘Social Media Marketing’ (SMM). The course is offered at apnacourse.com because according to Mr.Sathish, Founder Director and C.E.O, ‘It is India’s only MOOC platform and the winner of the prestigious startup of the year 2014 award by Silicon India. ApnaCourse addresses a global demand for knowledge management and does so by partnering with elite institutions and individuals via video based courses’. They offer complete freedom in creating the content. Their non-interfering and friendly attitude…
  • CUE Learning Revolution Online Summit Featuring Google for Education, May 2-3, 2015

    EduTek_SocialMedia Consultant
    16 Feb 2015 | 8:56 pm
    ‘CUE and The Learning Revolution Project, the producers of the Google Teacher Academy and the Global Education Conference, are joining forces to expand globally connective opportunities for educators. In September, these organizations hosted the first ever Online Summit Featuring Google for Education, highlighting the work of Google Certified Teachers, Google Education Trainers, Google Educators and Googlers themselves.’ The registration fee is $10 for CUE Members $50 for new or renewing members (includes one year of CUE Membership) For details. Click here.
 
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    Madras Geek

  • Best Portable Netbooks/Tablets Available in 2015

    Srivathsan G.K
    9 Apr 2015 | 11:34 am
    Tablets and netbooks are becoming very popular alternatives to larger devices such as laptops and typically, with popularity comes a great deal of choice. With different operating systems available, such as Apple’s iOS and Google’s Android, which are both great for streaming videos, playing games and sharing photos on social networking sites and Windows, which is perfect for creativity and productivity on the move, consumers are spoilt for choice.  The iPad Air 2 The iPad Air 2 is arguably the best tablet on the market for 2015. Although Apple products often come with a premium price…
  • Sell Mobile phone for Cash in a Quick and Simple Manner

    Srivathsan G.K
    17 Feb 2015 | 4:11 am
    Smartphones are the norm these days. Do we even remember what it was like to use those prehistoric ‘dumb’ phones? Good Lord! How did we do it? After smartphones took reign, phones that once used to be mere means of calling and texting (and an occasional game of Snake) has transcended into much important roles. It has become your camera, laptop, GPS, weather reporter, gaming platform and much more. And just when you thought that this piece of device couldn’t get any better, voila, it smacks you right in the face by flaunting some really cool feature that you in your wildest imagination…
  • How Phone Systems and Customer Service Will Save your Business

    Srivathsan G.K
    21 Jan 2015 | 10:29 am
    The future is now. In the 80?s classic film Back to the Future II, when beloved movie character Marty McFly travels in time to the oh-so-distant future, he travels to 2015. In other words… This is the future! We might not have hoverboards yet, but we do have to start understanding that things are not what they used to be. We need to adapt to survive. Our businesses need to adapt to survive. And, believe it or not, the key to modern business survival is customer service. In 2015 customer service is becoming more and more about how to deal with issues early on. In fact, many companies are…
  • Top 3 Apps to Enhance Business in 2015

    Srivathsan G.K
    14 Jan 2015 | 10:40 am
    Do you feel like you have fallen behind with work? Are you being crushed with meetings, tasks, urgent calls and emails? If you want to remain productive, it is absolutely critical for you to download the right apps for your business. There is a wide array of apps that enable business owners to conveniently connect with their external audiences and internal staffs. You just need to find them! After careful research, we?ve come up with a shortlist of clever apps that can help you and your team successfully manages business strategies and organize information. Check out the top three apps to…
  • Shopping on Your Mobile Device? Here’s How to Stay Safe

    Srivathsan G.K
    29 Oct 2014 | 4:01 pm
    It might be hard to believe, but retailers are already gearing up for the holiday shopping season — and many of them are encouraging consumers to use their mobile devices to make purchases. After all, what’s easier on Black Friday: Standing in line in the cold pre-dawn hours to snag a deal on a brand new television, or simply making a few taps on your phone to purchase the same TV, and then heading back to bed? Although concerns about security, not to mention the difficulty of making purchase decisions using the typically small smartphone screen, have left some consumers wary of making…
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    smcdallas.org

  • Social Customer Service and Facebook Marketing Up Next

    Laurie Shook
    28 Apr 2015 | 1:21 am
    Welcome to baseball season and baseball metaphors. Social Media Dallas has a couple of heavy hitters on deck for its May and June programming. Customer Service at the Speed of Social on May 21st features big brands speaking about the challenges dealing with customers, fans and haters under the spotlight of social media. We’re fortunate to have some well-known brands appearing on our panel, including Southwest Airlines, Samsung and TXU Energy, moderated by Alex Tan, Executive Director at Golin. Our panelists include: Ashley Pettit, Social Business Manager at Southwest Airlines John Valadez,…
  • Speakers offer recap of top trends from SXSW Interactive.

    Amber Freeland
    24 Apr 2015 | 2:39 pm
    Miss out on SXSW this year? Social Media Dallas was pleased to host a trio of speakers recapping some of the top trends from this year’s SXSW Interactive Festival in Austin, Texas. The first speaker was Catherine Cuellar, Executive Director of Dallas Arts District, who talked about how crowd engagement can be measured in today’s quantified world. Thanks to digital security camera feeds and mobile apps with check-in features like Facebook, FourSquare and Swarm, event managers can measure the activity of a crowd and even guide their behaviors at large events like SXSW. Some of this…
  • Insights from Social Media Dallas Survey

    Laurie Shook
    21 Apr 2015 | 1:56 am
    Thanks for completing the recent Social Media Dallas survey. Your responses were chock full of useful and actionable ideas for new topics, speakers and organizational practices. First and foremost, we learned a bit more about you. Social Media Dallas audience consists of decision-makers with expertise in social media, marketing and digital/web. Decision-makers. Seventy-seven percent of our audience is decision makers, including managers, executives and the more than 15% of you who own your own businesses. Buyers. Many of you have a role in evaluating, recommending and purchasing goods for…
  • 4 Reasons to Volunteer for an SM Dallas Board Position

    Laurie Shook
    14 Apr 2015 | 1:28 am
    A surprising insight in the recent Social Media Dallas survey is that many don’t perceive there are volunteer opportunities. I’m here to dispel that notion. Volunteer opportunities are legion! Each year, board positions are available for interested members. Applications are being accepted through April 27th for the upcoming year. You can apply here. There are at least 4 solid reasons to volunteer for a board position. Enhance Existing Skills. Are you seeking to position yourself for a new job opportunity by enhancing skills such as Promotions or Communications? The work you do in…
  • Social Media Dallas Partnering with BIA/Kelsey National and the GoLocal Awards

    Teri Guill
    25 Feb 2015 | 8:54 am
    I am pleased to share that I was recently invited to be part of the BIA/Kelsey National GoLocal Awards, as a judge for the Strategic Use of Digital Marketing category. The GoLocal Awards honor the best in national brand marketing targeting local users, and I am so excited to be part of the event on behalf of Social Media Dallas! In addition to the GoLocal Awards, the BIA/Kelsey National Conference is dedicated to exploring key trends and opportunities in local spaces for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018, and they have…
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    HarveyLeach Media Training

  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
 
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    Digital Marketing Consultancy

  • How long form content can boost your SEO

    Jamie Riddell
    28 Apr 2015 | 1:41 am
    Long Form Content can be defined as longer articles over 1,000 words. They focus on one topic and ensure maximum focus and relevance. Some call this the “one inch wide, one mile deep’ approach. It has the potential to be very attractive to search engines and support higher natural search positions when written well and […]
  • Praise for our SEO Audits

    Jamie Riddell
    22 Apr 2015 | 3:25 am
    We are delighted to share a recent client testimonial for an SEO Audit.  The client is Native Eye Travel, a specialist adventure tours company.    Native Eye Travel provides small group adventure tours in Africa, Asia, Middle East and Europe. As a growing business we are keen to capitalise on natural search traffic to grow […]
  • What is Mobilegeddon and how can you avoid it

    Jamie Riddell
    8 Apr 2015 | 9:00 am
    ‘Mobilegeddon’ is the impending Google Algorithm change. On the 21st April, Google will highlight mobile friendly sites in their algorithm, to the detriment of non mobile friendly websites.  If your site is mobile friendly then please move along. If you’re concerned about mobile friendliness then read on… Before we start, this site is NOT mobile friendly. It […]
  • SEO Tip: How to identify the frequency of your Google indexing

    Jamie Riddell
    8 Apr 2015 | 7:04 am
     Google loves fresh, unique content.  One of the key considerations for any SEO strategy must be content. Both the quality of content and frequency of updating. The frequency is important. When Google visits your site it will check for fresh content. If your site has not been updated for some time, then Google will come back less […]
  • 5 Ways to Stop Comment Spam on your WordPress blog

    Jamie Riddell
    25 Feb 2015 | 3:54 am
    Comment Spam can be such a pain. If left unchecked it can harm your website with malicious links, damaging your site credibility and providing a bad user experience. However, it is actually very easy to prevent comment spam without totally closing comments altogether. Here are 5 ways to prevent comment spam. 1. Implement Akismet This plugin […]
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    Kommein

  • Social Media Marketing All in One for Dummies – 3rd Edition – On Sale Now & Available for Review

    Deb Ng
    7 Apr 2015 | 5:46 am
    I’m pleased to announce my third book – actually a rewritten & updated version of my second book, co authored with  Jan Zimmerman  -Social Media Marketing All-in-One For Dummies – is now on sale. It seems funny now but… Social Media Marketing All-in-One For Dummies  was quite an adventure. I wrote much of it over last summer after a tree in our backyard was struck by lightning and we lost our WiFi connection, a connection that hasn’t worked the same since. For several months I had to rely on coffee shops and kind neighbors (thanks, Sarah!)  in order to…
  • Facebook Is What I Show You

    Deb Ng
    26 Mar 2015 | 5:42 am
    If you were to judge me solely by my Facebook posts, you would see someone who is witty ( I hope), provocative (I’ll let you decide),   self deprecating, well-read (if Radar Online and TMZ make one well read), up on current affairs, rocking the parenting, and ever so connected and  successful. At least that’s the me I’m putting out there. Also, if you were to judge me solely by my Facebook posts, you might consider me someone who spends entirely too much time on Facebook and you would be absolutely right. You have the right to make that judgement because  I make the…
  • 5 Reasons Your Blog’s Slideshows Are Killing Me

    Deb Ng
    24 Mar 2015 | 5:12 am
    Enough with the slide shows on your blog already. I know why you do it. I know you get more page views and more opportunities to show your advertisers you’re getting more pageviews, but for me – your average reader – slide shows suck. Very few bloggers do them right and as a result I won’t spend much time on posts with slide show. Here’s why: 1. Blog slideshows are an assault on my senses As I said, very few blogs do slideshows right. In most cases the photos are too slow to load and the page the slide show is hosted on is surrounded by ads.   While waiting for…
  • Public Typo Shaming: The Passive Aggressive Approach to Good Grammar

    Deb Ng
    6 Mar 2015 | 6:18 am
    Yeah, I typo but it’s rarely ever intentional. I read through my work, I make corrections, and sometimes I go through several rounds of editing before I publish. Still, I miss things. We all do. So while I do agree we should all proofread our stuff before hitting “Publish” or “Send,” there are times when I’m willing to see past a typo to the bottom line. Casting the First Stone Everyone from CEOs to newspaper executives leave a typo behind. Yes, it can be cringe-worthy. Yes, it can be distracting. But is it so distracting that I will call that person out…
  • Freelancing Doesn’t Look Like This:

    Deb Ng
    26 Jan 2015 | 11:08 am
    While checking my Facebook feed a little while ago, I came upon this ad for Freelance Writing Riches:     Obviously the ad is from someone who wants to sell a lifestyle. However, it  just adds to the misconception that freelancing is this easy, carefree, barefoot, lifestyle. It couldn’t be farther from the truth. Let’s put aside the fact that the woman in the photo is sitting on an extremely rocky beach. I mean, comfort isn’t essential for anyone working full time at anything, right? I know that when I need to dig in and get work done the first thing I do is look…
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    Jeffbullas's Blog

  • 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

    Brian Jensen
    27 Apr 2015 | 8:01 am
    Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. “If you want to achieve success, all you need to do is find a way to model those who have already succeeded” – Tony Robbins It’s not about reinventing the wheel, its about modelling the leaders in your field so that…
  • 23 Epic Twitter Facts and Statistics That May Surprise You

    Jeff Bullas
    24 Apr 2015 | 8:01 am
    Twitter is reinventing itself into a much more visual platform. It has to. The competition demanded it. Instagram, Pinterest and other emerging visual social apps made it clear where the web was going. Mobile and visual It added Vine the looping 6 second video app in January 2013. It then continued its visual evolution with images appearing in the Twitter stream. But it’s latest acquisition was a live video streaming company “Periscope” that allows people to share live video and stories as they happen. This is a direct competitor to Meerkat that hit public consciousness in…
  • LinkedIn Marketing Tip: This Clever Lead Generation Strategy Works

    Alex Pirouz
    23 Apr 2015 | 8:01 am
    How much are you paying for your leads? When you figure in the time it takes to pull together your free offer, the cost of the hosting software, and even the physical amount of money you shell out for marketing services, your cost can be pretty hefty. In addition, you are not even guaranteed that your leads are highly targeted – you are just happy that there is a name to call. What if I told you that this process could become simpler and wouldn’t cost you a dime? Access decision makers The key to success in any marketing strategy is defining a specific target market, and LinkedIn…
  • 4 Steps To Increase Your Leads By More Than 108% on Facebook

    Jason Parks
    22 Apr 2015 | 8:01 am
    Marketers are constantly frustrated with the return on investment from Facebook. General Motors was one of the first large brands to vent their annoyance when they cut their Facebook advertising spend back in 2012. If you work for a large company, increasing your brand presence can justify the time, money and effort spent on Facebook. Unfortunately, smaller businesses don’t have the luxury of spending money to simply increase their exposure and move brand perception. Smaller businesses need clear-cut results to justify a return on investment from each advertising dollar coming out of their…
  • New Facebook Tool: How To Use It To Convert Comments Into Sales

    Jeff Bullas
    20 Apr 2015 | 8:01 am
    In 1995, authors, experts and influencers sold $10 million worth of eBooks through Amazon. 18 years later that number has grown to $1.6 billion. Despite the growth, something is changing… As sales volume grew, authors began looking for new ways to sell their content without relying on the iron fist of Amazon as evidenced by the Hatchett vs. Amazon feud of 2014. Influencers, experts and authors are becoming more savvy with online marketing and have built their own email lists, Facebook fan pages and Twitter accounts. They felt they needed to get more control. This provides the online…
 
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    Windmill Networking Blog on Social Media Strategy [Full]

  • The Top 10 WordPress Contact Forms

    Lilach Bullock
    28 Apr 2015 | 5:45 am
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a nutshell, she’s a hugely…
  • The Positive Psychological Employee Advocacy Program

    Wade Harman
    27 Apr 2015 | 5:45 am
    Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
  • How to Use Slideshare for Influencer Marketing

    Ann Smarty
    24 Apr 2015 | 5:45 am
    Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Content marketing is a […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience…
  • Marketing Automation ~ What are You Automating?

    Joe Ruiz
    23 Apr 2015 | 5:45 am
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. You can find out more here. I am moderating the marketing automation session, designed to address the efficacy of marketing automation tools. Preparing for the summit has […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based…
  • The Tool That Will Replace Your Social Media Agency: Likeable Hub

    Neal Schaffer
    22 Apr 2015 | 5:45 am
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. When these businesses do get started, they look at shifting some of their limited marketing budgets […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
 
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    Social Media DDS

  • Sometimes Even a Bad Decision is Better Than No Decision

    SocialMediaDDS
    27 Apr 2015 | 5:00 am
        Last week I talked about (vented) desperate posts that we (I) have written and the social media shame that often ensues.  Consistency in posting fresh content has made us (me) paranoid about posting  even when the content is less than post-worthy.   And yet… Sometimes even a bad decision is better than no […]
  • Desperate Posts: Social Media Shame

    SocialMediaDDS
    20 Apr 2015 | 5:00 am
      I’ve tried to commit to one doing one blog post a week for Social Media DDS.  There have been a few blog post omissions but for the most part, I have honored that commitment.   But to what end? When I review the blog posts that I have published over the past couple of […]
  • Spring Break Social Media Style

    SocialMediaDDS
    13 Apr 2015 | 5:00 am
      In the Midwest, we generally need all of the help we can get to really feel the “spring love”.  The weather is sketchy at best and continues to tease us with bursts of warm weather and then torment us with rain, sleet and yes, even snow. Get to the point Claudia! Social media can […]
  • Social Media Best Times to Post

    SocialMediaDDS
    30 Mar 2015 | 5:00 am
      I must get asked about the best times to post to your social media channels at every event I attend.  I never did the analysis myself and relied on bits and pieces of information that I have gleaned over the years along with actual experience.  But recently I came across this awesome infographic that […]
  • Did You Know? Scheduling Your Social Media Posts

    SocialMediaDDS
    23 Mar 2015 | 5:00 am
      So, the last three Social Media DDS “Did You Know?” posts were so popular, I decided to continue on this theme and help you with scheduling your social media posts.  Scheduling is such a great time saver and it actually makes the “chore” of posting consistently seem less daunting! Did you know? You can […]
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    Joshua Swodeck

  • What If You Just Stopped

    swodeck
    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    swodeck
    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
  • Brands, Art, and Fear

    swodeck
    12 Feb 2015 | 9:07 am
    I had the chance to meet Seth Godin a few years back. His perspective of marketing and branding is so unique and spot on. I always say, branding is who you are and where you are going. It’s about the humans behind the name, product, or company. It’s about making things. It’s about the creation of ideas and the risk of crushing the status quo. We have to care. We have to love what we create. People don’t want to be fooled by flashy logos and bright colors, only to find out, the soul of the individual, product, or company doesn’t give a sh*t. As the old saying…
  • Taking a Look Back

    swodeck
    5 Jan 2015 | 10:48 am
    As 2015 begins, I look back at some of the projects I’ve worked on and think ahead of what the new year brings. Here’s a handful of mini case studies from a few of the clients I’ve been blessed to work with. Tim Storey Rebranding and brand implementation for Author, Speaker, LifeAdvisor. Consulting, content creation, online perception and engagement. Tim often meets privately and speaks with high-profile leaders, such as world shakers like Robert Downey Jr., Kanye West, Smokey Robinson, Oprah Winfrey, Common, Duane “Dog” Champan, Quincy Jones, Lee Iacocca and so many…
  • Ask Two Irrational Questions to Persuade People to Do What You Want

    swodeck
    17 Dec 2014 | 12:08 pm
    There are times when the audience you are targeting is not as excited in your product, theory or personality as you wish them to be. Daniel Pink (one of my favorite authors) uses the parable of the child and the messy room to point out a simple but effective method for persuading people one step closer to the reaction you are desiring. It obviously doesn’t work 100% of time, however, it may be worth a shot for those who are the edge of your target audience. Part of its brilliance is getting someone to find their own motivation to move forward, not pushing your reasoning on them. Watch…
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    blog

  • 3 things to consider when building a customer advocacy program

    Erin Gentry
    21 Apr 2015 | 9:00 am
    Customer advocacy is a powerful tool. According to Nielsen, 92% of consumers trust earned media above all other advertising. Building, engaging, and capturing customer advocacy through a customer advocacy or loyalty program can help companies not only sell more to their loyal fan bases but also to capture new audiences with advocacy content. Unfortunately, once companies decide to build a customer advocacy program, they often jump straight to tactics to build programs, like implementing a sampling program, launching a blogger outreach campaign, creating gamification, or starting a social…
  • Learn how local businesses compete in the Digital Age

    Heidi Burns
    17 Apr 2015 | 12:09 pm
    Today’s global marketplace is more competitive than ever. Twenty years ago, a businesses’ competition was often several blocks or cities away. Now because retailers, brands, and shoppers are engaging more digitally, local businesses must compete for customers with companies around the world. Think about this: 85% of consumers searching for local businesses read reviews when deciding where to go. In the midst of this dynamic shopping landscape, technological advancements are giving local businesses a new edge in attracting and converting local customers. This is taking place through a…
  • Making Business Insights work: From the market to the manufacturing line

    Christopher Baldwin
    13 Apr 2015 | 2:50 pm
    “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.” – Dr. Seuss Business Insights (BI). How’s that for a loaded term? Everyone talks about it, but the whole theme of BI in marketing seems to be overwhelming the industry. So, how has talking about something so sensical, somehow become ambiguous? From the boardroom to the broadsheet, BI has become a term that baffles, confuses and alludes its audience without actually explaining anything of value. Firstly, I find the way a lot of people talk about ‘insights’ and what they…
  • The ‘What, How and Why?’ of Social Media ROI

    Christopher Baldwin
    8 Apr 2015 | 3:24 pm
    It’s 2015 and Social Media matters. You just need to look at the investment going into this space, across our industry. The latest research from Forrester suggests that retail marketers will spend £3.4bn ($5.2bn) per annum on social media by 2019, that’s a 10.5% compound annual growth rate. That’s all fine and well, but how do we actually use Social Media as marketers? Social Media Marketing is broadly concerned with the creation and utilisation of relationships in the context of the marketplace. Social Media execution is tricky, from the platforms you use, to the way you converse and,…
  • Move over tech, the real winners at SXSW are brands 

    Summer Daoud
    3 Apr 2015 | 7:35 am
    That moment when South by Southwest is over and you realize you still get to live in Austin. Ahhhh. Fortunately Bazaarvoice is headquartered in this booming town, and I love playing host during these ten days of interactive, music, and film. No, not just to the array of couch crashers, but to our clients and partners who come from all over the world to participate in this event. In the past, the biggest splash came from the tech companies like us, building their brands and throwing parties for clients. In recent years, however, we’ve seen the flip to consumer brands—not only attending for…
 
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    Justin Kownacki

  • How to Change a Broken System

    Justin
    26 Apr 2015 | 9:18 pm
    As much as we celebrate change, there’s an ugly truth to society: Our systems tend to resist most attempts to change them. That’s not necessarily because the people who power those systems are assholes. (Although, yes, some people are just assholes. And when assholes get a little power, their terribleness tends to multiply.) Broadly speaking, … Continue reading How to Change a Broken System
  • 6 Life Lessons from SXSW

    Justin
    23 Mar 2015 | 6:32 pm
    I spent six days in Austin enjoying the 2015 SXSW Film program. Like any conference that’s also a nonstop party, this year’s lineup was inspiring, informative, and over too soon. Here are six takeaways that stuck with me. “The cavalry is not coming.” – Mark Duplass Sound depressing? Well, wait a second. In his heartfelt … Continue reading 6 Life Lessons from SXSW
  • 10 Things Every Freelancer Needs

    Justin
    3 Mar 2015 | 4:36 pm
    Some people dream of quitting their day jobs in order to freelance, but the fear of “what could go wrong” keeps them from making the jump. I’ve done it twice now, once in 2005 and again in 2014. Both times, I did some things well and other things badly. And both times I loved the … Continue reading 10 Things Every Freelancer Needs
  • How Creators Can Win in the Post-Facebook Economy

    Justin
    17 Feb 2015 | 8:25 pm
    “What happens when there’s no independent media left?” A decade ago, this question was unthinkable. In 2005, “new media” was still new and its rules were largely unwritten. To put this in perspective, in 2005 Steve Jobs announced the iPhone’s new video capability by showcasing Tiki Bar TV, a no-budget podcast that was literally filmed … Continue reading How Creators Can Win in the Post-Facebook Economy
  • Why I Quit My Day Job

    Justin
    2 Nov 2014 | 6:15 pm
    I decided to change my life again. Once, back in 2005, I quit my job in order to freelance full-time. I learned a lot during the next seven years — including a lot about what not to do as a freelancer — and then in 2012 I decided that the security of a steady paycheck … Continue reading Why I Quit My Day Job
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    Building Social Bridges

  • How the Experience Cloud Will Redefine Modern Business

    Ekaterina Walter
    2 Apr 2015 | 6:00 am
    A loyal customer of more than five years has an issue with one of your products. She tweets at your brand, hoping for a quick resolution. Your community manager replies, providing her with the email address of your customer care department. But when the customer contacts you, your system sends her the typical automated “we’ll be back to you in the somewhat near future” message. Unsatisfied, she picks up the phone. After being “ping-ponged” from one department to the next, she’s finally connected to a live agent. This person, however, informs her that she’ll have to stop by a…
  • The Experience Economy: The 5 Pillars Of Successful CXM

    Ekaterina Walter
    17 Mar 2015 | 6:08 am
    Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through “renting” experiences. Rather than building their iTunes library, people are happy to subscribe to Spotify for access to tens of thousands of songs for a variety of occasions. As a substitute for buying a new dress for every occasion, women can now rent one from the dream closet of Rent the Runway. The American dream may in fact no longer be a house and a car, but a great AirBnB and Uber on…
  • 4 Brands That Stole Our Hearts On Valentine’s Day

    Ekaterina Walter
    23 Feb 2015 | 2:04 pm
    Valentine’s day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest to pretend it doesn’t exist. For advertisers though, the feelings of love are unanimous. And it’s no wonder, with the average celebrant spending $142.31 on the holiday, up from $133.91 in 2014 according to the National Retail Federation. Of that spending, which is expected to have reached $18.9 Billion, it’s projected that 53.2% people bought candy, 37.8% bought flowers, 21.1% bought jewelry, and 35.1% spent money on a special night out.
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    BSitko

  • Ratings and Reviews – Oversaturation or Maturation?

    bsitko
    8 Apr 2015 | 4:54 am
    Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had…
  • Set Your Data Free

    bsitko
    30 Jan 2015 | 5:39 am
    Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense…
  • I need to start eating more carrots, I think

    bsitko
    9 Jan 2015 | 4:32 am
    I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love…
  • Why Multifamily apartment pricing is broken

    bsitko
    21 Nov 2014 | 4:22 am
    Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford.
 
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    SociableBlog

  • Beyond “Mobile Friendly” – Three Strategies to Move Faster Than Google

    Bryan Del Monte
    17 Apr 2015 | 8:01 am
    For the moment, let’s presume that the Apple Watch takes off and becomes the next big thing. It may happen. In 2007, it was hard to believe that the iPhone would change all of mobile. It’s entirely possible that soon tens of millions of people are walking around with their primary internet interface on their wrist. How big is that screen? Slightly bigger than a postage stamp? I suggest you think long and hard about the future of content marketing on increasingly smaller devices and on devices no longer directly connected to the idea of a “computer”. Google’s mobile integration is…
  • Forbes and rFactr Team Up To Launch Social Sales System Forbes Socialport

    Bidisha Gupta
    15 Apr 2015 | 7:27 am
    Leveraging social media platforms like – Facebook, Twitter, and LinkedIn, to engage potential customers early in the buying cycle has become a popular strategy for b2b sales organizations nowadays. In order to aid them in this process, here comes Forbes SocialPort, a social communications management system that optimizes marketing content of companies across all social platforms and enables their sales teams to make incremental revenues. This social communications management system comes from North Carolina-based social platform technology company rFactr. Forbes Media, which has an…
  • Top 7 Social Media Sites for Teaching and Learning

    Trinity Alice
    14 Apr 2015 | 1:30 pm
    Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching. In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. A lot of students around us are familiar or are on different social media sites like Twitter and Facebook, but there are a lot other…
  • 9 Actions That Define a Working Day In The Life of a Social Media Marketer

    Michael Georgiou
    13 Apr 2015 | 8:17 am
    Social media marketing is one of the best ways for businesses to increase their revenues. Given the fact that social media platforms have a large number of users, implementing effective social media marketing strategies, provides them direct access to a huge number of potential customers who are a part of this user base. To tap the potential of social media, businesses depend upon experts in the field such as social media marketers, who in turn adopt the best social media strategies in order to generate maximum ROI. Apart from carrying out a social media strategy effectively, which are the…
  • Amazon Presents The Dash Button: A “Buy now with 1-Click” Shopping Solution

    Bidisha Gupta
    1 Apr 2015 | 11:55 am
    What if you could buy anything with just one click? Sounds impossible, does not it? But now you can. With its dangerously convenient “Buy now with 1-Click” Dash Button, Amazon once again proved that impossible is not a word in their vocabulary. With this miraculous Dash Button, one tap is all you need to record your order for various household items automatically via Amazon Prime. And next thing you know the products are being delivered to your doorsteps. For example, you are out of diapers. All you have to do is to tap your Huggies Dash Button. Within 48 hours you will get your desired…
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    Kikolani

  • Fetching Friday – 30 Posts on Marketing and Productivity

    Kristi Hines
    10 Apr 2015 | 12:46 pm
    Fetching Friday is back for week fifteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing Ways Content Marketing is Going to Change in 2015 by John Rampton Social Sharing: How to Get More People to Share Your Content by Michael Stelzner Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content by Simon Penson 16 Actionable SEO Copywriting Secrets That Will Drive More Traffic To Your Site by Brian Dean How Often Should Companies Blog? [New Benchmark Data] by…
  • Fetching Friday – 23 Posts on Marketing and Productivity

    Kristi Hines
    3 Apr 2015 | 10:00 am
    Fetching Friday is back for week fourteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 5 Ways Blogging Changed My Professional Life by Jordan Fried A Simple Formula for Writing Kick-Ass Blog Titles by Corey Eridon 7 Companies That Are Dominating Content Marketing by John Rampton Search Engine Marketing What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday by Rand Fishkin Spam Score: Moz’s New Metric to Measure Penalization Risk by Rand Fishkin…
  • Conference Spotlight: Build Grow Scale LIVE

    Kristi Hines
    30 Mar 2015 | 12:11 pm
    If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015, you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. Topics covered at this conference include the following. Funnel Building – Learn about funnel design, psychology, and building methods. Ecommerce Strategy – Private…
  • Fetching Friday – 24 Posts on Marketing and Productivity

    Kristi Hines
    27 Mar 2015 | 8:00 am
    Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner The 10 New Rules Of Visual Content Marketing by Paul Bingham Advanced Content Analysis in Google Analytics by Jeff Sauer 10 Trends Shaping the Future of Branded Content by James Cooper 10 Skills a Digital Marketing…
  • Fetching Friday – 33 Top Posts on Marketing and Productivity

    Kristi Hines
    20 Mar 2015 | 10:00 am
    Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing How to Craft Headlines That Draw People to Your Content by Heidi Cohen Video Blogging: How to Become a Video Personality by Michael Stelzner Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen The Art of Concision: How to Effectively Make Your Point in Fewer Words by Isla Mcketta 10 User Generated Content Campaigns That Actually Worked by Eric Siu Content…
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    Cendrine Marrouat Photography

  • In Old Palmyra, Syria

    Cendrine Marrouat
    25 Apr 2015 | 11:39 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Vancouver in Black and White

    Cendrine Marrouat
    22 Apr 2015 | 9:51 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Assiniboine Park in the Spring

    Cendrine Marrouat
    21 Apr 2015 | 9:13 pm
    Original size: 3648 × 2736 pixels Buy the print and merchandise at Redbubble.
  • Towards Mar Musa, Syria

    Cendrine Marrouat
    16 Apr 2015 | 10:35 pm
    Original size: 2736 × 3648 pixels Buy the print and merchandise at Redbubble.
  • French countryside

    Cendrine Marrouat
    14 Apr 2015 | 1:36 pm
    Original size: 5184 × 3456 pixels Buy the print and merchandise at Redbubble.
 
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    Digital Royalty

  • Social Snacks, Episode 13

    Chelsea Hartling
    23 Apr 2015 | 12:37 pm
    On this week’s episode of Social Snacks, we’re exploring Ikea’s powerful new furniture, Jay-Z’s new music streaming service, and a recent “life changing” update from Snapchat. Get your snack on! The post Social Snacks, Episode 13 appeared first on Digital Royalty.
  • Social Snacks, Episode 12

    Darren Flores
    3 Apr 2015 | 11:02 am
    This week we dive into some new updates from Tumblr, Lord & Taylor’s new Instagram campaign, and John and Chelsea go head to head with Meerkat and Periscope! The post Social Snacks, Episode 12 appeared first on Digital Royalty.
  • Music to the tune of Facebook

    Chelsea Hartling
    30 Mar 2015 | 5:04 pm
    Facebook made a major update this week that sounds like music to our ears. Musicians, bands, independent artists, and their fans can rejoice because this update is a win/win for everyone. Here’s the deal: Facebook added a subscribe button to the Events section of all Pages on desktop and mobile that once clicked, sends you a notification whenever that Page hosts an event near where you live. So why is this update important for the music industry? Check this out. One of my favorite artists, Josiah Leming, came to town a few months ago and I had no idea. I follow him on every single…
  • Social Snacks – Episode 11

    Darren Flores
    27 Mar 2015 | 10:20 am
    What do Meerkat’s, St. Bernard’s, and Catfish have in common? Social media at this year’s SXSW Interactive Festival (seriously!). Saddle up and check out our special roundup of the best social integrations that came out of this year’s festival in Austin, Texas. The post Social Snacks – Episode 11 appeared first on Digital Royalty.
  • Tech in the 21st Century

    Kathy Banez
    25 Mar 2015 | 12:54 pm
    Just 209 days until Marty McFly and Dr. Emmett Brown travel to our present day. Are you counting down the days like I am? Well, mark your calendars because on October 21, 2015 at 4:29pm, we’ll be able to officially compare how technology has advanced in last the 30 years. What will we have to show? I just got back from SXSW and saw some pretty cool stuff that might change the way we use social media, how we see the world, and how we get from point A to point B. Exhibit A: Wearable Technology Technology is getting avant-garde especially with the Moto 360 and the soon-to-be released Apple…
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    BarnRaisers

  • 20 data-driven metrics every content marketer should know

    Rob Petersen
    26 Apr 2015 | 8:18 am
          Measure of success conceptual using measuring tape 70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (Entrepreneur) Content marketing costs 62% less than traditional forms of marketing. (DemandMetric) 61% of consumers report feeling better about a company or brand that offers custom content – and are more likely to buy from them. (Content Marketing Institute) These facts suggest relevant content, after the product or service a company offers, is a brand’s most valuable asset. Content marketing takes many…
  • 10 best practices of great digital brands

    Rob Petersen
    21 Apr 2015 | 3:51 am
        “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” – Seth Godin 91% of people want brands to enable their personal goals (source: Edelman) 87% expect brands to share their interests (source: Edelman) The most recommended company in its category grows 2.5X…
  • 21 surprising facts on companies with Social CEOs

    Rob Petersen
    12 Apr 2015 | 6:29 am
        79% of Inc CEOs have an active social media presence 30% of Fortune CEOs have an active social media presence 50% of these CEOs are most active on Twitter, 47% on LinkedIn and 45% on Facebook (source: CEO.com) The 10 most active Social CEOs are: Richard Branson: Founder, Virgin Group Jeff Weiner, CEO, LinkedIn Msrissa Meyer, CEO, Yahoo Adriana Huffington, Group President, AOL Elon Musk, Chairman/CEO, Tesla Motors Anand Mahindra, Chairman and MD, Mahindra & Mahindra Kaifu Lee, Chairman/CEO, Innovation Works Jeff Immelt, CEO GE Jack Welch, CEO, Welch Management Institute…
  • What does Ricky Bobby know about SEO? 31 stats

    Rob Petersen
    4 Apr 2015 | 5:05 am
        “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? Here are 31 stats on SEO that show what Ricky Bobby knows. #1 driver of traffic to a web site is…
  • 10 best brand examples of social media engagement

    Rob Petersen
    29 Mar 2015 | 7:24 pm
      Americans spend more time on social networks than any other internet activity, including email (source: Business Insider). This fact may be a key reason many brands pursue social media, but it’s an even better reason why they should have a social media engagement plan, first. Social media engagement is communicating in a distinctive way so your audience pays attention and has a relationship with your brand in a two-way conversation. A recent survey of 45 CMOs found the majority of CMOs don’t know the definition of engagement. How to brands practice social media…
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    Windmill Networking is Now Maximize Social Business

  • The Top 10 WordPress Contact Forms

    Lilach Bullock
    28 Apr 2015 | 5:45 am
    The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! However there are so many different […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. In a nutshell, she’s a hugely…
  • The Positive Psychological Employee Advocacy Program

    Wade Harman
    27 Apr 2015 | 5:45 am
    Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to…
  • How to Use Slideshare for Influencer Marketing

    Ann Smarty
    24 Apr 2015 | 5:45 am
    Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Brands build connections with influential bloggers and social media users in their niche to hopefully get them influence their customers and build trust. Content marketing is a […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. She has 7 years of experience…
  • Marketing Automation ~ What are You Automating?

    Joe Ruiz
    23 Apr 2015 | 5:45 am
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. You can find out more here. I am moderating the marketing automation session, designed to address the efficacy of marketing automation tools. Preparing for the summit has […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based…
  • The Tool That Will Replace Your Social Media Agency: Likeable Hub

    Neal Schaffer
    22 Apr 2015 | 5:45 am
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. When these businesses do get started, they look at shifting some of their limited marketing budgets […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including…
 
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    Social Media Simplify

  • Net Neutrality in Assamese: “নেট নিউট্ৰেলিতি আৰু আপোনাৰ ভৱিষ্যত”

    Syed M Raza
    12 Apr 2015 | 12:59 am
    Tweet এক সুন্দৰ ভৱিষ্যতৰ গুৰিতে হ’ল প্ৰগতিশীল পৰিৱৰ্ত্তন আৰু সমাজৰ প্ৰগতিৰ মাপকাঠি হ’ল নৱপ্ৰজন্মৰ গুণসমপন্ন শিক্ষা । এই দুয়ো ক্ষেত্ৰতে আজিৰ যুগৰ সৰ্ব্বোত্তম উদ্ভাৱন হ’ল “ইণ্টাৰনেট”।Img Source: Freepress-- নেট নিউট্ৰেলিতি নো কি?নেট…
  • Entrepreneurship Education through Digital & Social Media: EOP - IIE

    Syed M Raza
    26 Jan 2015 | 7:28 am
    Tweet At the top of Digital and Social Media usage and adoption, Indian youths (by now) gradually has acquired the synchronous pace with rest of the world. Yet, the full-grown face of digital literacy is a distant dream in India. Blame it on whatever the source one can think of, we are really short on the (truely) skilled manpower in every field.GOI's recent moves to spread the digital literacy, ranging from NDLM (National Digital Literacy Mission) to e-inclusion look really promising; but at the same time, with our second largest population in the world, we can simply assess that how big a…
  • 5 Things A Social Media Manager Must Be Thankful For

    Syed M Raza
    28 Nov 2014 | 1:04 am
    TweetEvery year, around this particular time, people express their gratitude for tons of things and people making their lives easier and fruitful. Without any guilt, as a social media manager, I too have a few tools and platforms I’m always thankful for. Without them none of the social media managers could be in an important team role as we are today.Expressing my feelings of gratitude on the occasion of Thanksgiving, here’s the list of those 5 things:1. Social networking sites: More they grow, more thankful I’m. Without them, probably we social media managers would either be just copy…
  • Snapchat vs. Facebook: The Uneven Social Media Comparison

    Syed M Raza
    21 Nov 2014 | 10:31 am
    TweetA comparison of two of the social networking players is always amazing, especially when one has already declined a huge acquisition offer from the other. Yes, this comparison is about Snapchat and Facebook.Credit: ZaggThe following infographic and the app download chart, created by the MD of DPFOC, Canada & US and DISTIMO respecticvely, shed some interesting light upon the similarities and the biggest differences these two platforms possess.I call this comparison uneven because of the difference in user demographics, nature of content concerned and the privacy factors involved.
  • Career: The Balanced Social Media Manager

    Syed M Raza
    22 Sep 2014 | 10:23 am
    This post is about a critical professional point that every social media manager must be acquainted with. It is about the intersection of earned and paid media.Source: BizzareComicsRecently, I was interviewed by an agency in UK for the post of a social media manager with their client. The board was represented by the digitally sound insiders. At some point of time, an interviewer simply asked ‘what do you think about expanding an earned media base to a paid one?’ – Honestly, the question gave me a second’s goose bump. All these 6+ years of my social media professional life, it was…
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    Heidi Cohen

  • Earned Media Definition: 38 Experts Weigh In

    Heidi Cohen
    27 Apr 2015 | 3:00 am
    What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track. The post Earned Media Definition: 38 Experts Weigh In appeared first on Heidi Cohen.
  • The Membership Economy – Book Interview

    Heidi Cohen
    25 Apr 2015 | 3:00 am
    In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. The post The Membership Economy – Book Interview appeared first on Heidi Cohen.
  • Blog Content Curation: Your New Blog BFF

    Heidi Cohen
    24 Apr 2015 | 3:00 am
    Want to augment your blog content? Then add the 5 most popular forms of blog content curation to increase your content and your reach. Examples included. The post Blog Content Curation: Your New Blog BFF appeared first on Heidi Cohen.
  • Content Marketing VS Native Advertising (Chart)

    Heidi Cohen
    22 Apr 2015 | 3:00 am
    Which is better for your business: content marketing vs native advertising? Step by step comparison content marketing versus native advertising with charts. The post Content Marketing VS Native Advertising (Chart) appeared first on Heidi Cohen.
  • Fill Your Content Marketing Calendar Without Really Trying

    Heidi Cohen
    20 Apr 2015 | 3:00 am
    Want to never run out of content marketing ideas? Here're the only 5 sources you'll ever need. Contains tips to brainstorm and fill your editorial calendar. The post Fill Your Content Marketing Calendar Without Really Trying appeared first on Heidi Cohen.
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    The Future Buzz

  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
 
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    My Community Manager » My Community Manager -

  • How to Be a Megaphone for the Masses

    Dom Garrett
    26 Apr 2015 | 8:49 am
    Community management is a title that is fairly new in gaining traction. It has a lot of different aspects to it and lets face it, those responsibilities seem to be growing daily. However, there seems to be one aspect of this wonderful thing that we call a job that has been there from the beginning and is not going to go away and that is being the advocate of the community.Last month’s panel “#CMGRHangout presents: Advocating for your Community” was filled with CMAD award finalists from this years (and year previous) “The People’s Champion” award. They imparted some…
  • #Cmgrhangout presents: Creating Culture in Communities (Storify)

    Sarah Nagel
    24 Apr 2015 | 2:00 pm
    Culture is where we feel most at home. It gives us identity and meaning. Culture connects us, and as community builders, it’s our job to connect with our communities and help them connect with each other.[View the story “#Cmgrhangout presents: Creating Culture in Communities ” on Storify]The post #Cmgrhangout presents: Creating Culture in Communities (Storify) appeared first on My Community Manager.
  • #CMGRHangout presents: Creating Culture in Communities (Preview)

    Sherrie Rohde
    23 Apr 2015 | 8:16 pm
    According to the Community Tool Box, “As community builders, understanding culture is our business.” I couldn’t agree more. In a 1998 issue of CultureWork, and yes community and culture both existed in 1998, Bill Flood shares that “Culture is where we feel most at home. It gives us identity and meaning. Culture is both what we create and the societal glue that holds us together—or tears us apart.” Culture connects us, and as community builders, it’s our job to connect with our communities and help them connect with each other.Join us for this week’s…
  • #CMGRHangout presents: Building Community with Video (Storify)

    Sherrie Rohde
    18 Apr 2015 | 2:27 pm
    This week on #CMGRHangout Jonathan Brewer, Dom Garrett and Sherrie Rohde hosted Neil Cauldwell, Brian Fanzo, Marissa Ferraraccio, Lorrie Guerrieri and Vincenzo Landino as panelists to discuss the pros and cons of different video types through personal experiences as well as share tips to push the creative limits. If you missed us live, catch the video and tweets below![<a href=”//storify.com/myCMGR/cmgrhangout-presents-building-community-with-vide” target=”_blank”>View the story “#CMGRHangout presents: Building Community with Video” on…
  • #CMGRHangout presents: Building Community with Video (Preview)

    Sherrie Rohde
    16 Apr 2015 | 6:09 pm
    Periscope or Meerkat? Livestream, Google+ HOA, Ustream, Twitch, Nurph or another one I’m likely missing? Lately new video platforms have been springing up all around us. Last year we spoke with a few community managers in video communities, and some of them gave us fantastic tips like how to loosen up before getting on camera. This week we’re going to take that in a slightly different direction to discuss the pros and cons of different video types through personal experience as well as share tips to push the creative limits.Join us for this week’s #CMGRHangout panel on…
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    Shoutlet

  • Shoutlet Adds Pinterest Management to Social Marketing Platform

    Aaron Everson
    28 Apr 2015 | 7:16 am
    When Pinterest landed on the radar of marketers around 2012, its growth and popularity among users was jaw dropping. Three years later, Pinterest has become a powerhouse in many brands’ marketing strategy. There’s no surprise why: There’ve been 50 billion pins posted on the site to date, a 66% increase from the 30 billion Pinterest (more...) The post Shoutlet Adds Pinterest Management to Social Marketing Platform appeared first on Shoutlet. Click the headline to read more.
  • Webinar Recap: How to Avoid Legal Issues in Social Media

    Melissa Johnson
    24 Apr 2015 | 9:39 am
    When social media collected steam as a marketing channel, so did the lawsuits and allegations. We can all recall Brand X getting in trouble with the FTC or Brand Y being sued by Brand Z. As with any new medium, trial and error is sometimes the course of action taken with marketers, while government agencies (more...) The post Webinar Recap: How to Avoid Legal Issues in Social Media appeared first on Shoutlet. Click the headline to read more.
  • Staying Compliant with Social Media and Digital Law in Europe

    Ana de Jesus
    22 Apr 2015 | 10:16 am
    In our recent webinar, “Social Media and the Law: How to Avoid Legal Issues,” we provided legal information applicable to the USA, but if you are an international brand looking to gain exposure through social media in Europe, there are several other legalities you need to know to stay compliant in local markets. To help you stay (more...) The post Staying Compliant with Social Media and Digital Law in Europe appeared first on Shoutlet. Click the headline to read more.
  • Industry Leaders Share Trends at Launch of New Crowdsourced Social Media Book

    Ana de Jesus
    17 Apr 2015 | 7:12 am
    This week we attended the launch of Damian Ryan’s latest book “Understanding Social Media” in London. Following on the success of his bestselling book “Understanding Digital Marketing,” Ryan’s latest contribution to the digital space was created with the collaboration of 65 industry professionals who shared their experience, advice, and tips for different sections of the (more...) The post Industry Leaders Share Trends at Launch of New Crowdsourced Social Media Book appeared first on Shoutlet. Click the headline to read more.
  • An Intro to Social Ads Retargeting

    Kara Martens
    16 Apr 2015 | 8:15 am
    If you were creating social ads based on a checklist of must-haves, making sure your ad is relevant to those who see it would be near the top of that list. Facebook even recently created a Relevance Score to help steer marketers in the right direction. Social ad campaigns often use demographic and behavioral targeting (more...) The post An Intro to Social Ads Retargeting appeared first on Shoutlet. Click the headline to read more.
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    The Technology Cafe

  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Most-Watched Music Videos in YouTube History

    Samir Saleem
    23 Apr 2015 | 8:59 pm
    For YouTube’s 10th birthday, we’ve put together a supercut with some of the most-watched YouTube music videos of all time. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Most-Watched Music Videos in YouTube History appeared first on The Technology Cafe.
  • VIDEO: The Pogue Review: Adobe Slate

    Samir Saleem
    22 Apr 2015 | 4:59 pm
    Watch David Pogue create a stunning website in minutes with Adobe Slate. And the best part about Slate is it’s completely free! Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Pogue Review: Adobe Slate appeared first on The Technology Cafe.
  • VIDEO: Animals Attacking Drones

    Samir Saleem
    22 Apr 2015 | 2:58 am
    We continue our coverage of beast v. unmanned aerial vehicle with this supercut, featuring furry friends of both the domesticated and wild variety rendering victims out of a range of drone makes and models. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: Animals Attacking Drones appeared first on The Technology Cafe.
  • VIDEO: The Best Android Phone You Can Buy

    Samir Saleem
    20 Apr 2015 | 3:59 pm
    With new Android phones coming out every other week it’s hard to keep up with what’s worth buying, but we’re here to show you what Android smartphones are the cream of the crop. Thanks for checking us out. Please take a look at the rest of our videos and articles. To stay in the loop, bookmark our homepage. The post VIDEO: The Best Android Phone You Can Buy appeared first on The Technology Cafe.
 
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    Social Cubix » Blog

  • Your One-stop Guide to Developing an Android Wear App

    Imran Faruq
    27 Apr 2015 | 12:51 pm
    The exciting new Android Wear is a technological marvel that lets you enjoy certain Android phone perks on your wrist. Released last year, Android Wear as been getting quite the attention, from both consumers and aspiring devs. If you fall in the latter category and wish to understand how to have your application ready to exploit a new and innovative way of getting users to interact with contextual information, this article is for you. When designing Android Wear, Google’s aim was to release information to users in the right quantity and at the right time. With that general theme in mind,…
  • Learn How to Build a Beautiful Mobile App

    Imran Faruq
    24 Apr 2015 | 7:14 am
    When it comes to making a drop dead gorgeous app, less really is more. Simplicity sells. Though it’s easy to get overwhelmed by the sheer number of options at your disposal and the different approaches you can experiment with. Not to mention how many guides you’d come across after just your first search query on the web. All this can be a little too much to digest, especially if you’re a novice developer. Want to create intuitive, attention-grabbing apps and don’t know where to begin? Take these design tips into consideration. Know Thy Basics Put down some of your basic goals: Target…
  • Building World-beating Apps is Our Business

    Imran Faruq
    23 Apr 2015 | 1:04 am
    Ah, trips down memory lane. Gotta love em’! We started off as a humble Washington D.C. based mobile start-up in 2009. Today, we collaborate with well over 300 clients from 30 countries, ranging from start ups, to enterprises and a few Fortune 500 firms. It’s been quite the journey, to say the least. Our Repertoire: Classy and Stylish Mobile Apps Since our conceiving, we’ve been hitting one milestone after another. And our clients haven’t exactly been shy to commend us on a job well done: “When it came time to integrate my Apps with Facebook via Connect, I wanted a single-sign on…
  • How to Best Make Apps for the Apple Watch: Design Tips

    Imran Faruq
    21 Apr 2015 | 8:56 am
    This is indeed an exciting time to be a mobile app developer: Apple Watch is shipping on the 24th of April, and as a designer or developer, if you’re not already working hard on the first generation of Apple Watch apps, you are seriously missing out. We’re looking at a much more compact screen size, always-on-the-wrist function, and so many interesting ways to interact. Creating a stunning app that awes and delights users is going to require some new design methods. Although Apple Watch is currently designed to work with iPhones, and development is limited to widgets, actionable…
  • Run This Checklist before Hiring an App Development Agency

    Imran Faruq
    19 Apr 2015 | 11:52 pm
    So you’re lying wide awake in bed. It’s 2 in the morning, and you just can’t seem to fall asleep. Your mind’s wandering: “Did I leave the fridge door open?” or “What a stellar performance that was by Federer in the Men’s Open”. Before you know it, you start to get other ideas, interesting ones; ideas about how “awesome” or how perfect your next app is going to be. Well, try not to lose too much sleep over it as you’ll need to hire a developer to custom design your app. As you start looking for an app development company, you must do a little research beforehand. Here…
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    Geeks Zine

  • 5 Ways the Apple Watch Could Influence Future iPhones

    Luke
    27 Apr 2015 | 9:17 am
    So the Apple Watch was released a few days ago to the sound of many different comments, reviews and opinions on Apple’s latest stand-out product. It’s come to the exact same audience who questioned the iPad at first. Surely the iPad is just a big iPod Touch, who needs that? Surely the Apple Watch is […] Read more: 5 Ways the Apple Watch Could Influence Future iPhones
  • New Wi-Fi Hack Crashes All iOS Devices in Range

    Kirsty
    27 Apr 2015 | 9:05 am
    A newly discovered bug allows hackers to use a simple wi-fi network in order to force iPhones and iPads into restart loops that make the iOS devices repeatedly crash and reboot.   Security firm Skycure discovered the worrying hack. iOS devices in range of the wi-fi network are unable to be recovered as they crash instantly when […] Read more: New Wi-Fi Hack Crashes All iOS Devices in Range
  • PayPal May Use Ingestible Biometric Devices Instead of Passwords

    Kirsty
    24 Apr 2015 | 9:17 am
    Presentations made in Europe and the US by PayPal’s global head of developer evangelism Jonathon Leblanc called ‘Kill All Passwords’ is highlighting the possibility that PayPal may move towards advanced and secure electronic password alternatives that can be ingested or implanted under the skin. These techniques may sound far fetched, but companies are already developing […] Read more: PayPal May Use Ingestible Biometric Devices Instead of Passwords
  • Google Launches Project Fi Wireless Service

    Kirsty
    24 Apr 2015 | 9:07 am
    T Mobile and Sprint are partnering with Google on their latest announcement, Project Fi. Project Fi is a new type of mobile network that was created two and a half years in response to the slow network speeds currently on offer and the lack of possible communication when your phone is misplaced, but has just […] Read more: Google Launches Project Fi Wireless Service
  • 5 Cool Ideas We’d Like To See Apple Implement in iOS 9

    Luke
    23 Apr 2015 | 8:27 am
    Its nearly that time again when all Apple iPhone and iPad users aniticipate what new and innovative updates that have made to the famous iOS. Come June 2015, Apple will likely introduce their 9th version which will no doubt ignite a lot of debate. Here we have put together 5 ideas that we would like […] Read more: 5 Cool Ideas We’d Like To See Apple Implement in iOS 9
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    EarnedWeb

  • Linkedin is still underrated

    Bilal Jaffery
    14 Apr 2015 | 6:33 am
    Linkedin in my opinion is still the most underrated network of the big social networks.When it comes to business of networking and real credible thought leadership, Linkedin leads the way. It is more focused. It is less shiny. It executes well without the fluff.It also gets less PR than the other two major social networks. Which, in my opinion, adds to its credibility.I have connected with the brightest minds in the world due to Linkedin. I’ve also been successful in attracting the brightest talent due to Linkedin.You can’t beat the value.Now with,…
  • This is what happens to your body when you check your phone before bed

    Bilal Jaffery
    10 Apr 2015 | 7:31 am
    I am guilty of this as well. But have been trying to ‘detox’ each night. Hope this helps you too.The post This is what happens to your body when you check your phone before bed appeared first on EarnedWeb.
  • More consolidation in enterprise social: Sprinklr buys Get Satisfaction

    Bilal Jaffery
    8 Apr 2015 | 6:02 am
    “The conversations [in Get Satisfaction communities] are not about the weather,” CEO Rahul Sachdev. They’re about “solutions to problems, specific questions.”I am a huge fan of the work that Get Satisfaction team does for us at Extreme Networks with our community forums. Today, Sprinklr, a hugely successful enterprise focused social management platform announced that they have acquired Get Satisfaction to boost up their ‘experience cloud’ offerings. They also needed to do this to compete with the big boys like Oracle, IBM, Salesforce etc.More news here:Sprinklr, whose…
  • Managing for Creativity: How to scale without hindering creativity?

    Bilal Jaffery
    4 Mar 2015 | 12:49 pm
    The beauty of a successful digital program is that it combines the creative inspiration of the artist with the analytic rigour of the scientist.I am often asked by my peers in various groups and councils on designing methodologies that allows scale but also doesn’t kill creativity in the process. Some assume that just building the process is enough and we can just force it upon everyone in our teams.The reality is that doing this with scale can be a very complex and complicated task but often necessary in order to build a profitable business.From my experience as someone who’s been…
  • The True Joy in Life

    Bilal Jaffery
    19 Feb 2015 | 2:19 am
    This quote really resonated with me today. And I hope it does it with you as well.This is the true joy in life, being used for a purpose recognized by yourself as a mighty one. Being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy. I am of the opinion that my life belongs to the whole community and as long as I live, it is my privilege to do for it what I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life…
 
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    Social Web Thing

  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
  • Tips to Grow Your Email Subscriber Database

    Ben Cotton
    31 Mar 2015 | 3:53 am
    One of the most cost-effective methods to make contact with your target audience is email marketing. This is why Mailigen aims to increase the size of your email subscriber database and are willing to share some tips for doing so with you. You can easily grow your email database by following these eight proven methods: 1. Use an e-mail sign up form. You can add it to all pages of your website. It will provide great benefits to all those who subscribe, like expert tips, exclusive offers, news and more. 2. Use social media. Social networking sites like Twitter, Facebook and LinkedIn allow you…
  • Play Crossy Road for Real Fun

    Ben Cotton
    27 Mar 2015 | 7:48 am
    Are you looking for a free game that can provide you with adrenaline rushes? Play Crossy Road! Crossy Road is a game that will help you forget about your worries and have a great time. You do not have to spend any money at all to taste the flavor of Crossy Road as it is entirely free. Just get online and start playing this exhilarating game that never ends. Get across roads, save yourself from cars and other obstacles. Of course you can start all over again but the challenge is to cross roads without being hit by a variety of obstacles such as trains, cars and more. How to play? Playing…
  • Data Safety for Dublin Start-Ups

    Ben Cotton
    25 Mar 2015 | 12:06 pm
    Ireland has faced a difficult economic situation over the past years, but things are undoubtedly improving as it cements its place as a leading location for big businesses, as well as start-ups to set-up camp. This is because the digital world is changing the way business gets done. Now that the internet allows us to communicate via emails, video conferencing and social media, there is less of a need for businesses to set-up offices in big expensive capital cities. Places like London are a hub for many businesses, but they also are very expensive places to live. The price of renting an office…
  • SEO Tips to Boost Website Traffic

    Ben Cotton
    24 Mar 2015 | 11:44 am
    Search engine optimization (SEO) has changed considerably due to updates to Google’s guidelines. As you begin to move through 2015 and look to increase your site’s organic traffic, what is going to be most significant tactic to boost on-page search engine optimization? Below are some on-page SEO tips that you should be using in 2015: Optimize each webpage around a single keyword or topic The days of stuffing keywords are over, however, you still have to keep your webpages optimized around one main concept and keyword. Key phrases should appear in essential on-page components, such as…
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    Social Business Today

  • How to Use the LinkedIn Relationship Tab to Improve Your Networking

    newsadmin
    28 Apr 2015 | 4:38 am
    By Jenn HermanPublished April 28, 2015 Do you struggle to remember how or why you connected with someone on LinkedIn? Want to get more out of your connections? By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network. In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business. Discover how to use the LinkedIn Relationship Tab to improve your networking. What’s the LinkedIn Relationship Tab? The LinkedIn Relationship tab is a convenient…
  • Marketers Embrace Influencer Marketing: New Research

    newsadmin
    25 Apr 2015 | 5:10 pm
    By Suzanne DelzioPublished April 22, 2015 Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article you’ll discover the most recent findings about marketers’ perception of influencer marketing and its ability to boost social media marketing efforts. Influencer Marketing Defined Quickly, influencer marketing happens when marketers create a list of influencers: regular people—not movie stars—who have blogged, videoed and podcasted themselves into social media…
  • Twitter Launches Highlights For Android To Summarize The Day’s Tweets

    newsadmin
    25 Apr 2015 | 1:32 pm
    If keeping up with all those tweets is starting to feel a little overwhelming, Twitter just announced a new feature that could help — at least if you own an Android phone. Earlier this year, it launched “While You Were Away,” which can put older, popular tweets at the top of your feed. The theme here is helping users find relevant content even if it’s not the most recent thing posted — something that could help the service seem less intimidating to casual users. Twitter says Highlights, on the other hand, will provide “a fast and simple summary of Twitter.” You’ll get a…
  • Twitter Direct Messages: This Week in Social Media

    newsadmin
    25 Apr 2015 | 5:16 am
    By Cindy KingPublished April 25, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Updates Direct Message: Twitter has changed “how direct messaging works so that it’s even easier for you to communicate one-to-one or with a chosen group of people, anywhere in the world.” Check out the new Twitter Direct Messages. The changes include “a new Direct Message button on profile pages on Android and iPhone.” Vine…
  • More Marketing Time: How to Procrastinate Your Way to Success

    newsadmin
    24 Apr 2015 | 5:21 pm
    By Michael StelznerPublished April 24, 2015 Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? To learn how to multiply your time as a marketer by procrastinating, I interview Rory Vaden. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He’s…
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    Clixto7

  • Maps v9.8 Allows Users To Batch Upload Multiple Photos And Hide Scheduled Plans From Location Screens [APK Download]

    LeadTech
    27 Apr 2015 | 10:50 pm
    Article Contents 1 What’s New 1.1 Multiple Photo Upload 1.2 Hiding Personal Information From Location Screens 1.3 Minor Visual Adjustments 1.4 Wear App 2 Download Frequent travelers know Google Maps all too well. It’s one of the most widely used apps on Android for a reason. A brand new update to version 9.8 just turned up, and there are a few notable changes to take a look at. This release appears to be dedicated to fine-tuning different parts of the interface, so there aren’t any big changes here. Maps now gives users the option to upload multiple photos simultaneously,…
  • LG Urbane arrives to Google Store, G Watch R and Moto 360 prices slashed down

    LeadTech
    27 Apr 2015 | 10:49 pm
    The LG Watch Urbane is one of the latest Android Wear watches to hit the market, and now it has arrived to the Google Store as well! Sporting a 1.3 inch P-OLED display with Gorilla Glass 3, and coming in your choice of Rose Gold or Silver body, the LG Urbane is one of the best looking Android Wear watches we’ve seen so far. At $ 349 on the Google Store, the LG Urbane is the same price as the lowest end Apple Watch. For your money, this watch comes with the latest specs, offering 512 MB of RAM and a 1.2 GHz processor and coming stock with the new Android 5.1.1 software, the first watch to…
  • GameStop Aiming to Raise $500,000 for Make-A-Wish Next Month

    LeadTech
    27 Apr 2015 | 2:54 pm
    Video game retailer GameStop on Monday announced new plans to support the Make-A-Wish charity this year by allowing shoppers to donate to the organization when they visit a GameStop store or shop online. Starting May 1 and running all month long, people who shop at brick and mortar GameStop stores or through the retailer’s website will be prompted at checkout with an option to donate $ 1, $ 5, or $ 10 to Make-A-Wish. If you decide to chip in, GameStop will give you a 10 percent off code code for your next pre-owned games purchase; PowerUp Rewards members, meanwhile, will receive triple…
  • ASUS ZenWatch 2 to launch in men’s and women’s variants this year

    LeadTech
    27 Apr 2015 | 1:52 pm
    The ASUS ZenWatch has received critical acclaim from critics and users since it was unveiled in September last year. A new report is now stating that the company could launch the second generation later this year, with more variants on offer. It is believed that the smartwatch will be available in special men’s and women’s variants, instead of having one generic model. We’ve seen the Moto 360 launching in various band sizes to appeal to a wide range of customers, so it won’t be the first time a company has tried this. The information was provided directly by ASUS CEO…
  • PlayStation Blogcast 162: The League of Extraordinary Rebels

    LeadTech
    27 Apr 2015 | 6:06 am
    Welcome back to PlayStation Blogcast! We have another jam-packed show today, and we mean it, too! We talk with one of two devs behind the ambitious space scoundrel simulator Rebel Galaxy on PS4. And an old friend stops by to chat about the high-flying antics of Rocket League. Plus, your listener letters, Nick’s great comedic timing, and more of Sid’s pasta sauce. Enjoy the show! Subscribe via iTunes or RSS, or download here Stuff We Talked About Rebel Galaxy Rocket League Shovel Knight Mortal Kombat X Hornets Pasta sauce Other amazing things! Recent Episodes Episode 160: The Dark Souls of…
 
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    Social Samosa

  • Growing trend of live streaming mobile apps: Meerkat vs. Periscope

    Zafar Rais
    28 Apr 2015 | 1:34 am
    With the introduction of mobile applications, the world has truly become a smaller place. Nothing is limited to a particular area as these applications have created a world without borders. People across the globe are having conversations about topics that are of common interest. One can experience, share and comment on the culture, events and live happenings across the world from the comfort of their phone. Live streaming mobile applications enable users to share their live video streams with others in real time. This is a growing trend among the digital space. Apps like Vine and SnapChat…
  • Facebook announces video call for messenger

    Social Samosa
    28 Apr 2015 | 12:59 am
    Facebook messenger has now graduated to face to face conversations with its new video feature. It almost implies an early farewell to texting, doesn’t it? This icon will appear inside the message on the upper right corner allowing you to make videos calls, only with 3G/4G/WI-Fi networks. Facebook messenger was already set out to be much more. Third party apps can integrate the messenger button, the messenger business feature allows you to keep a tab on the business and be in contact with merchants directly. In addition to this, you can now make payments to your peers/colleagues via…
  • Troika Consulting’s response to Earthquake Post

    Social Samosa
    27 Apr 2015 | 11:01 pm
    In reference to Social Samosa’s post on brands resorting to insensitive marketing play around the earthquake, Troika Consulting wished to voice their thoughts. Here is what they feel. We wanted to have an opportunity to share our viewpoint and experience on the mentioned post. We did not intend to be mean to an event or any person. The creative that we posted (attaching with this mail for your reference) is not intended towards earthquake victims. It, on the other hand, is a pun intended towards people who are so addicted to the social media platforms that they can not get away from it…
  • Social Media and its role in disaster management

    Apeksha Harihar
    27 Apr 2015 | 7:47 am
    With the tragedy that hit Nepal on Saturday and the rising death count, we at Social Samosa want to request all brand managers to stop opportunist marketing and use their resources for the better. We are aware of your social reach and budgets and humbly request you to take a stand against levering this tragedy (not ‘opportunity’) to create awareness about how India can help make a difference to the victims of Nepal. We came across a post which said that phone access is limited in Nepal, however data is available at some regions. Hence, apps like Facebook, Viber, Twitter and Whatsapp are…
  • Twinkle Khanna and Chetan Bhagat – A fun banter on Twitter

    Mrinil Mathur
    27 Apr 2015 | 6:46 am
    Twinkle Khanna (@mrsfunnybones) who, these days dazzle her readers with her bold and straight to the point writing style, entered into a Twitter discussion of wit & sarcasm with Chetan Bhagat (@chetan_bhagat). Social media has opened up a playground of sorts, putting celeb conversations within public sight. The online feud started when Twinkle Khanna replied to one of her fans who complimented the actress for her writing style. @mrsfunnybones You are a an amazing writer , you don’t need to change your name to Chetali Bhagat :) — Vasant Hede (@GuruGastro) April 27, 2015 I do!He…
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    Justice Mitchell

  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
  • “Plinko” Content: Zig and Zag Your Way to Brand Awareness

    Justice Mitchell
    13 Apr 2015 | 6:03 pm
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a fallacy in the assertion that a great story is all you need...For the remainder of this article click here:
  • How to Create, Share and Hijack Brand Equity in your Content

    Justice Mitchell
    30 Mar 2015 | 5:31 am
    From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?”As for a quick recap of why content marketing is so essential to your strategy, think of your social media channels as buckets or holders for your content. Without something compelling in those buckets, you don’t give anyone a reason to dig further and see what lies below the surface. What you put in those buckets speaks volumes about the brand you may or may not be developing.For the remainder of this article…
  • How Brand Builders Can Prep For Content Creators

    Justice Mitchell
    5 Mar 2015 | 6:16 am
    One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces. This is not necessarily the fault of the brand builder, as they may have existing knowledge about what previously worked in certain circumstances. In the new world marketing agenda, however, one must think far past the periphery of the basic needs in a brand.For the remainder of this article click…
  • BlogTalkTV — Because Killer Content Should Be FUN!

    Justice Mitchell
    12 Feb 2015 | 1:40 pm
    I recently had the incredible opportunity to work with the folks at BlogTalkTV. A joint project of many, but it's spearheaded by Bess Auer of the Florida Blog Con, GottaGetBlogging.com and Ben Reed of Orlando Water Hole. Any chance I get to hire either one of these folks I take it – there amazingly talented. So when I was asked to come on and talk about content marketing and all the things that I'm involved in, I jumped at the chance. Enjoy!
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    Social Media Sun

  • Inbound Marketing Strategies for a Holiday Campaign

    Contributor
    24 Apr 2015 | 1:37 pm
    Holidays are a great time to engage your social media fans with relevant content and, more importantly, boost you sales. This infographic outlines some of the most important statistics related to consumers’ behavior during a holiday season to help marketers better plan their strategies during some specific dates. Namely, as revealed in various reports, online purchases and product searches seem to increase during holidays, most notably around Thanksgiving Day and Christmas. This is not only because people are searching for gift ideas for their friends and family, but also because the…
  • Content Freshness & Google Rankings: Infographic

    Contributor
    21 Apr 2015 | 9:43 am
    Recent evidence and expert opinion does suggest that Google seems to love freshness of content more than anything else! Blog posts, articles and videos of relatively recent content seems to be outscoring sites with age, loading speeds, SEO-optimized content and quality and quantity of backlinks. No less than two very eminent experts in SEO seem to reflect that this is so. Neil Patel of Quicksprout, a prolific blogger and SEO maestro, says that freshness is so critical a factor that blogging every day is a policy never to be sneered at, and the more you blog the higher you seem to get on…
  • 39 Ways to Increase Email Open Rates

    Contributor
    15 Apr 2015 | 10:04 am
    Are you sick of your emails not being opened? Or do you simply want to increase your email open rates? You’re not alone. There are a ton of ”hacks” most people could be using to boost their open rates – but aren’t. Some of these hacks can be quite technical, even though it takes just a few minutes to set them up. Others are simpler, but may require some patience. There are basically 4 ways to increase your open rates: 1. Increase deliverability. If you aren’t taking care of your deliverability, a lot of your emails could be ending up somewhere other than the inbox –…
  • Facebook Marketing Infographic for 2015

    Contributor
    25 Mar 2015 | 11:09 am
    64 Facebook marketing tactics, organized into eight categories, all focused on what works in social media marketing for 2015.  Select one tactic from each category for a possible 4 million different campaigns. For example: #7 Mine Insights for fan data #9 Which post has the best reach? #20 Pinned posts = greater visibility #28 People engaged fans are most valuable #40 Hold a contest offering $10 gift certificate toward purchase for everyone who enters #42 Display a call-to-action on your Facebook page Timeline cover #49 Reward fans who tag your business #57 Ads are a must for 2015 to reach…
  • How to Use Pinterest to Drive More Traffic to Your Website

    Contributor
    20 Mar 2015 | 6:12 am
    Pinterest. It’s become a Social Media Hero and is driving traffic to thousands of websites daily. It’s simple to use, and has great advantages in driving traffic to your business over other social media. Pinterest pins are accompanied by a lot of metadata. That’s not only important for Search Engines, it matters to users who are searching on Pinterest. Pinterest is all about the images. Sure, it might seem a bit counter-intuitive to offer pictures when you want your visitors to read. But great images are the way to persuade visitors to click through to your blog post. And…
 
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    Cygnis Media Blog

  • What is Meerkat?

    Cygnis Media Editor
    27 Apr 2015 | 5:48 am
    Meerkat is a popular topic these days, especially after Twitter’s acquisition of its rival app and limiting its access to the Twitter social graph. In this post, we will discuss Meerkat’s features, its experience with Twitter and what the future holds for them. So, let’s dig in right away. So, what actually is Meerkat? In simple words, Meerkat is a free app that lets its users start a live video stream right from their mobile devices, to anyone who follows them on Twitter. The experience is unique because: The quality of the stream is excellent and you can stream for unlimited amount of…
  • Why A Hackathon Might Be A Good Idea For Your Company

    Cygnis Media Editor
    19 Apr 2015 | 10:27 pm
    In simple words, a hackathon is an event where engineers, programmers, designers, marketers, and animators work collaboratively over a course of several days to create/innovate something new. The common practice is to fill a room with your team and stuff them with pizza slices and caffeinated beverages, to work relentlessly over new ideas and projects. Hackathons are really helpful in developing new products, services and features. For example, Facebook’s “Like” and “Chat” features were both created in a Hackathon. Generally, there are no limits except for the time constraint,…
  • Facebook Introduces Money Transfer Through Messenger App

    Cygnis Media Editor
    10 Apr 2015 | 6:04 am
    Facebook’s F8 conference has announced a lot of things this year. One of these announcements was to introduce Facebook Messenger as a separate platform and opening it up for developers. This means developers can now create third party applications that can utilize information the Messenger platform offers, and create feature rich experiences for users. However, this didn’t come as a surprise to many of us, as a couple of weeks ago Facebook introduced a payment method within its Messenger enabling users to send money to people in their friends list. In this post, we will discuss this…
  • The State of Enterprise Software in 2015

    Cygnis Media Editor
    3 Apr 2015 | 9:01 am
    Enterprise software such as CRMs have been around for quite some time. The thing about old enterprise software (sometime referred as legacy systems) is that they look old and make you feel old. With the advent of the mobile-first solutions era, these enterprise software looks centuries old. However, the question is, how did these enterprise software avoid all the paradigm shifts we have witnessed in recent years? Before getting started with our enterprise software journey, let’s bust a couple of myths. Myths: It is impossible to design a user-friendly enterprise system because problems are…
  • Samsung Acquires LoopPay To Build Mobile Payment System

    Cygnis Media Editor
    27 Mar 2015 | 5:02 am
    Last month, Samsung acquired LoopPay, a mobile payment technology, in order to build their own mobile payment service Samsung Pay. It is a much needed feature for company’s latest smartphones, as they are trying hard to compete with Apple’s iPhone 6 and iPhone 6 Plus which have shown great traction with Apple Pay. According to Samsung, it is not just about mobile payment, it is about building a mobile wallet that is comprehensive in scope, without asking either merchants or consumers to change their behavior. Samsung is confident that their magnetic secure transmission (MST) technology is…
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    Right Mix Marketing Blog

  • 10 of the Best Content Marketing Books

    Tom Treanor
    22 Apr 2015 | 9:51 am
    A content marketer’s skill set is broader than just writing. They need to be versed in design, SEO, social media marketing and a host of other disciplines. With that in mind, Wrike pulled... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 9 Mobile Lead Generation Strategies for Startups

    Guest Author
    21 Apr 2015 | 10:51 pm
    Mobile lead generation is rich in data and thrives on the connectivity only the internet could provide on its various platforms. While the PC continues to be king in all methods of outreach from... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Launch a Startup w/ 31 Quotes (Infographic)

    Tom Treanor
    20 Apr 2015 | 12:40 pm
    When starting any new venture, motivation can be one of those things that can either help or hinder your progress. When your motivation runs dry, you ponder giving up. When you get inspired by others... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What’s a Content Marketer?

    Tom Treanor
    15 Apr 2015 | 9:48 pm
    You (or your boss) might ask, “What’s a content marketer anyway? And how is she different from other marketers?!” So let’s explore the topic… A content marketer has:... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Video Marketing Trends: Who will wear the video crown?

    Guest Author
    13 Apr 2015 | 11:18 pm
    Everyone and their Facebook using mother are getting in on video marketing. This is leading more social media sites to start incorporating video into their API, and this is leading to all new styles... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    EarningDiary » EarningDiary

  • Technology Every Small Business Should Invest In

    Lakhyajyoti
    24 Apr 2015 | 9:49 pm
    Technology is undeniably an essential part of every business today. Many small business owners know that they will eventually need to invest in some high-quality technology, but often have no idea where to start or what is most appropriate for their business. Even though each business is different, there are some essential technologies that every […]
  • Know The Accessibility Of Most Recent Jobs In Mumbai

    Lakhyajyoti
    24 Apr 2015 | 2:32 am
    Mumbai is a capital of Maharashtra which has sustained its attraction and uniqueness as the promising center that each year warmly greets the people from across the globe. Be it the student relocating to the city to perform the course or the fresher to develop the business or the experienced people looking for the mis […]
  • Teaching Profession And Business Sector Job Are Booming In India

    Lakhyajyoti
    24 Apr 2015 | 1:24 am
    Business advancement occupations are accessible in all parts in India, now days. Individuals need to select business engineers to develop their business and some of the time even expands their business line. Business advancement chiefs must be all around prepared about the contenders of their field. At that point no one but they can work […]
  • PPI:The Best Option In Times Of Financial Problems

    Lakhyajyoti
    20 Apr 2015 | 11:50 pm
    Introduction Nobody knows if he or she will get ill or be laid off, during this difficult period you will not be able to pay your debts? If not, then consider enrolling for a payment protection insurance policy, mostly known as PPI, this type of insurance cover is solely made to protect you in times […]
  • How to Find the Right Company to do Your Organisation’s Gas Services

    Lakhyajyoti
    20 Apr 2015 | 11:41 pm
    When you need repairs, replacement parts, or just regular maintenance on the gas-driven equipment at your company, it’s imperative that you partner with a reliable gas servicing company that can handle the job for you. Because the safety and security of your staff and your assets is a vital part of your business operations you […]
 
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 43: Embracing Crazy Travel

    Amy Schmittauer
    27 Apr 2015 | 3:02 am
    Although publishing after, this Monday Muse is to pay tribute to preparing for a crazy business travel weekend while also making time for the people who matter. Access to all links below straight from your mobile device: http://wp.me/p1kQAY-3Is Stitcher Radio | RSS Feed | iTunes | Soundcloud   Get your question answered on the podcast! Leave a voicemail! […] The post TMLS 43: Embracing Crazy Travel appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 42: Erika Vieira on Differentiating Yourself on YouTube

    Amy Schmittauer
    24 Apr 2015 | 4:00 am
    When Erika Vieira of Beauty and the Vlog invited me to be on her podcast, I was SO impressed with how she handled her interviews. This girl knows how to get the right people talking and ask the right questions. Tune in to this episode of The Marketing Lifestyle Show to learn some tips from […] The post TMLS 42: Erika Vieira on Differentiating Yourself on YouTube appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 41: Where Does Your Phone Sleep?

    Amy Schmittauer
    20 Apr 2015 | 3:19 am
    Welcome to the Monday Muse, our new time together on Monday’s that I just started last week on the podcast. This week I’m sharing a short episode on how a detox (that I absolutely started for more vain reasons than not) and a snooze-proof guide from another online resource have completely changed my productivity levels. Access to […] The post TMLS 41: Where Does Your Phone Sleep? appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 40: Lindsey Rainwater shares the “State of Awake” Approach for Business

    Amy Schmittauer
    17 Apr 2015 | 5:01 am
    Conscious Living Coach Lindsey Rainwater joins me for a chat on The Marketing Lifestyle Show this week, and it’s great timing. I’ve been giving myself some extra love and care in how I treat my body and my approach to every day on the job. Lindsey dives into what it means to be in a “state of […] The post TMLS 40: Lindsey Rainwater shares the “State of Awake” Approach for Business appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
  • TMLS 39: Motivational Mission Statements, People and Environments

    Amy Schmittauer
    13 Apr 2015 | 4:28 am
    In an effort to try something different, I’m posting this mini-session of the podcast on a Monday. Some ideas and thoughts from over the weekend and what I hope you’ll do for your brand that sets your week off on the right foot. Access links from this episode straight from your podcast player: http://wp.me/p1kQAY-3FM Stitcher Radio | […] The post TMLS 39: Motivational Mission Statements, People and Environments appeared first on Savvy Sexy Social | YouTube Personal Branding and Video Blog Topics.
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    Social Media For Law Firms

  • How to Raise Your Klout Score

    Samantha Collier
    16 Apr 2015 | 4:30 am
    The post How to Raise Your Klout Score appeared first on Social Media For Law Firms. Online marketers love or hate Klout. It’s the perfect conversation starter at all social media events – gurus start debating – disclaimer: sometimes it gets ugly. Over 200,000 businesses you Klout to market their products and/or services. What is Klout? According to Wikipedia, Klout is a website and mobile app that uses various social media […]
  • New Law Might Reveal Google’s Secret Search Algorithms

    Samantha Collier
    15 Apr 2015 | 6:02 pm
    The post New Law Might Reveal Google’s Secret Search Algorithms appeared first on Social Media For Law Firms. “Forcing Google to dissolve its algorithms would be equivalent to telling Coca-Cola and KFC to disclose their recipes to the public.” -Anup Kumar  French authorities are discussing a new law that would force Google to reveal their secret search algorithms.  The European Union is accusing Google of illegally favoring its own services. “It’s a question […]
  • Twitter.com’s Kick-Ass Upgrade

    Samantha Collier
    15 Apr 2015 | 12:07 pm
    The post Twitter.com’s Kick-Ass Upgrade appeared first on Social Media For Law Firms. Breaking News! Put down your coffee and brace yourself… Twitter.com is undergoing a kick-ass upgrade! Behemoth social media platforms aren’t completely refreshed often (hence the kick-ass title). According to Twitter, hundreds of millions of people visit their site every month. Over 3 billion tweets have been sent since Twitter’s birth and 0.01% of these (32 million) […]
  • How To Prepare for Google’s Upcoming Algorithm Change

    Samantha Collier
    14 Apr 2015 | 10:58 pm
    The post How To Prepare for Google’s Upcoming Algorithm Change appeared first on Social Media For Law Firms. Is your website prepared for Google’s next major algorithm change? Google is upgrading it’s mobile search formula on April 21, 2015. After the update, mobile-friendly websites will enjoy higher positions in search rankings. Law firm websites and blogs must comply with Google’s new mobile-friendly-formula. If websites aren’t updated, they run the risk of sinking to the bottom […]
  • 2015 Social Media Statistics for Lawyers

    Samantha Collier
    5 Apr 2015 | 5:13 pm
    The post 2015 Social Media Statistics for Lawyers appeared first on Social Media For Law Firms. I love reading social media statistics. Some people might think that’s nerdy but it’s the truth. I help Lawyers and law firms create social media strategies. Staying ahead of the social media curve is vital. Talking about social media is always entertaining. People love it or hate it. Most haters don’t understand it (or their spouse dumped […]
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    My Social Agency Blog

  • Social Network Best Practices for Sharing

    James Prideaux
    15 Apr 2015 | 8:37 am
    Whether you’re an industry professional, business owner or just someone looking to drive your business on social, using an integrated platform approach is proven to drive higher engagement levels, and consequently have an increased end conversion rate. However, many people working in this way tend to take an “all in one” approach, in that they use the same technique, i.e. timings, post structure, length, etc for each individual network. In order to provide your business with a successful social presence, much more thought is needed in regards to how to post on each…
  • 7 Ways to Spring Clean Your Social Media and Content

    Anna Francis
    9 Apr 2015 | 5:53 am
    Spring cleaning isn’t just for your home. Your blog and social media channels can also benefit from a bit of a freshen up. As the sun comes out and the days get brighter, it’s time to really dig deep and clean all the dusty corners of your web content, making your digital marketing shine. Social media and content marketing are constantly evolving, so your business strategy and approach to them both need to keep up. Something you may have done a year ago, may no longer be good for your brand’s online presence. Many people focus on developing and refining their content and social media…
  • A Six Step Guide to Successful Social Media Event Promotion

    Anna Francis
    2 Apr 2015 | 6:32 am
    The majority of brands have an audience on social media and the majority of industries take part in some form of events. The music industry have concerts, the corporate world have conferences, and the education industry have open days. Social media provides brands with a very powerful way to promote an event, a great way to gain exposure around an event, and a very useful way to present post-event data. The world of digital marketing has been revolutionised by social media, and brands should use this to their advantage in all situations, events included. Twitter, Facebook and LinkedIn all…
  • 4 Pillars of Social Media and What Tool to Use

    James Prideaux
    1 Apr 2015 | 7:04 am
    Like any part of digital marketing, social media can be an extremely complex and hard concept to swing your head around. It may be of benefit to you then, for me to say that social media can be split into four simple pillars; Research, Monitoring, Engagement and Measurement. Whilst these are very basic, top-level steps, they are the groundwork that needs to be covered before implementing further social technicalities. Below I have created a simple infographic displaying the definition of each social pillar, along with some great tools to use that are sure to help you along the way:   The…
  • 12 Steps to a Solid Social Media Strategy

    James Prideaux
    24 Mar 2015 | 8:17 am
    Whether you’re a social media veteran, or new to the industry, writing social media strategies can sometimes be a scary concept, especially when it isn’t even for you. Implementing a decent social media strategy can have huge benefits for your brand, or client’s brand, therefore getting it right is essential. There tends to be a lot to cover within a social strategy, so to help out, we have created a simple infographic displaying everything you need to know when creating a social media strategy.   Share This Social Media Strategy Infographic on Your Site…
 
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    Brandwatch

  • #InsideBrandwatch: A Sneak Peek at our Secret ‘20% Time’ Projects

    Natalie Meehan
    27 Apr 2015 | 7:25 am
    As Brandwatch has grown – very quickly – over the past few years, it’s sometimes easy for teams to forget how intrinsically we are all linked and how each department feeds into another. In the aim of ensuring we are all communicating as efficiently in real life, face-to-face, as we do on Slack (holler at me, #Brighton channel!) we try to get different teams together as often as our busy diaries will allow. The Engineering – you may recognize them from their very own blog over at engineering.brandwatch.com – and Marketing teams recently spent a day collaborating…
  • 4 Brandwatch Query disasters (and why they’ll never happen to you)

    Nick Taylor
    24 Apr 2015 | 6:10 am
    The first time you write a really ingenious Brandwatch Query can make you feel like a bit of a wizard. Isolating the exact data you need from the billions and billions of conversations going on out there on the social web – it’s a kind of magic! But when playing with magic – or our 22 unique operators – you need to be careful not to blow things up. Luckily, Brandwatch Analytics lets you test each Query before any damage is done (or you run out of mentions for the month). This month, we’re adding several new updates to the Query builder to help you write even better, more…
  • Infographic: Are You Addicted to Your Phone?

    Iris Vermeren
    23 Apr 2015 | 6:01 am
    In today’s world, more people have access to a mobile phone than a toilet. Don’t look so surprised. Look around you, on your desk, other people’s desks. Didn’t you just press a button on your phone to check if you haven’t received any messages? Our phones keep us connected to family and friends, help us with directions and give us access to the wonders of the world wide web. We spend an unhealthy amount of time tapping away at our phone. But how much is too much? Take a look at some of the graphs and numbers below to see how addicted you really are. Consider this: As of January…
  • Insights: The Top 100 Eco-Influencers

    Toby A. A. Heaps
    22 Apr 2015 | 11:43 am
    Earth Day started 45 years ago, an embryonic stage in the development of the personal computer, an age that would have required ample doses of LSD to imagine the ubiquity of today’s internet chirping with tweets. It was also about the same time that the human species became conscious, at least in isolated cases, of our power to influence the fate of nature. While the story of technology has been one that increasingly disconnected us from nature, the global brain taking shape on the neural networks of social media offers a prospect to bring us back in sync with the natural rhythms of the…
  • Marketing: 4 Ways to Showcase Your Brand Using The Internet of Things

    John Wieber
    22 Apr 2015 | 6:36 am
    If you haven’t heard, the Internet of Things is the future of marketing and it is time for businesses to start preparing for the future. The Internet of Things is the connectivity of previously unconnected or “dark” objects. Research from eMarketer predicts that the amount of connected objects will increase more than 5 times from the amount that exist today by 2020. Estimates suggest there are currently close to 5 billion connected objects; if the prediction is correct, that means 25 billion connected objects in the next five years. The implications for your brand are vast; you can…
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    MeWe

  • The MeWe Social Network

    MeWe Team
    23 Apr 2015 | 4:15 pm
    “MeWe is a communication network that seeks to “advance the best of social media with privacy built into the design, where members would feel safe and respected while sharing their lives.” The online privacy company Sgrouples Inc., has launched a network that features social sharing, user communication, and cloud storage. MeWe’s founders built this platform on the belief that people should be able to express themselves online without censorship, or the worry that their information will be exploited without their permission. “You own your personal information and content. ……
  • Apr 21 2015 – We’ve Got Remarkable News: MeWe is on Wefunder!

    MeWe Team
    21 Apr 2015 | 3:22 pm
    MeWe Is on Wefunder! Hi Everyone, We’ve got remarkable news. Starting today, MeWe is crowdfunding on Wefunder. Come see our revolutionary strategy, remarkable team, and dynamic plans for growth. Peruse our awesome story and the valuable new future of trustworthy social media we are creating right now. Learn about crowdfunding, why it is so exciting, and share this with your friends so they can check it out too. SIMPLY CLICK HERE: MeWe Crowdfunds at Wefunder WebbMedia Group: MeWe is the “One to Watch” in 2015 MeWe has officially been listed as the “one to watch” by leading…
  • Creepy, Remarkable Reveal: Facebook Watches You Even If You Are Not A Member

    Mark Weinstein
    15 Apr 2015 | 12:56 pm
    What constitutes a bug? A bug is an insect. A bug is an illness passed along from the person in the cubicle next to you. A bug can be a glitch in programming code. So why am I talking about bugs? Because Facebook claims they found one that they’re fixing for you. This particular bug enabled Facebook to track the online movements of non-users. Yes, you, Facebook friend or foe, user or boycotter, you were under the watchful eye of Facebook, whether you knew it or not. This is not a hypothesis or the words of another anti-Facebook user. It’s now an admitted fact. Facebook is…
  • Social media without the snooping

    MeWe Team
    14 Apr 2015 | 1:04 pm
    There is rising concern about what Facebook et al do with our data, but sites like MeWe and Ello have their work cut out to provide an alternative vision Another day, another story about how Facebook habitually plays fast and loose with its users’ data. Mining users’ data to sell to advertisers and brokers is, of course, the primary business model of internet giants that provide a free service, one that has created billionaires from grad students almost overnight. Because it has been such a phenomenally successful money-spinner it should really be no surprise that companies such…
  • Google’s Remarkable Monopoly on Data Intrigues Europeans

    Mark Weinstein
    7 Apr 2015 | 1:06 pm
    In Monopoly the game, you buy properties, pay fines, and try to stay out of jail. You win by charging people for trespassing and making your opponents go bankrupt. In that context, it’s probably not the best teaching tool for children. In monopoly, the real-life big business version, you use all your leverage to dominate markets, manipulate industries, avoid fines, and hire lawyers to keep you out of jail. In order to win, you rinse and repeat everything from the previous sentence. And most of the time you do win. But sometimes you don’t. Take the European Commission’s…
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    Subjectively Speaking

  • Testing Testing 1 2 3

    Alan Belniak
    13 Apr 2015 | 12:55 pm
        This is a test.  RSS seems down.  This is just a test.   image: MST3K heckles SMPTE TV color bars, too, from flickr user Chris Devers (cdevers), CC BY-NC-ND 2.0 Testing Testing 1 2 3 is a post from Alan Belniak's Subjectively Speaking blog. Click through to read more.         Related PostsYeah, But That’s Not What I MeantThe Greatest Hits of 2013 
  • SMMW – Old Makes a Comeback, Newer is Better Than New, Smart is Better Than Trendy

    Alan Belniak
    31 Mar 2015 | 8:28 pm
    (photo credit: http://on.fb.me/1GeMI8n)   I recently returned from Social Media Marketing World 2015, run by the fine folks at Social Media Examiner. As I returned home, three themes hit me: old stuff is making a comeback, newer than new is what wins, and being smart > being trendy.   The Event Was Put Together and Executed Well It was my first time attending, and I hope not my last. The event was run very smoothly, in a great location (San Diego!), by a friendly staff, with fantastic content. There’s not much to dislike (ok, there’s some room for improvement, but that’s…
  • Yeah, But That’s Not What I Meant

    Alan Belniak
    16 Jan 2015 | 5:13 am
    I wrote this post a while back for a community forum to which I belonged for work. It was a great, nascent time – we were getting the community up and running, members were joining, we were showing people around.  And those first 500 or so members were crucial.  They helped set the tone and culture of the community, whether they knew it or not. And the use of the written word (along with images) is the way to do that – yet the written word is not the spoken word.  Here’s the post below, repeated. – – – The written word can be tricky sometimes.  Interpreting it can…
  • Social Media Saturation

    Alan Belniak
    25 Nov 2014 | 9:45 am
    My father asked me the other day via email: so-and-so “asked me to join Flipporia.  Should I?”   On the surface, I laud my dad whether he should do something tech- or social media-related by asking me first.  Not that he needs to run all his decisions by me.  But the fact that it gave him pause, and then he turned to a source/looked for a suggestion was comforting.   My response about joining Flipporia was that I had “never heard of it. Before you join, ask [so-and-so] what she gets out of it.  Like, what more does she get out of that over Facebook and LinkedIn.”  …
  • MassTLC slides from a Content Marketing workshop

    Alan Belniak
    9 Apr 2014 | 6:55 am
    On Friday, April 4 2014, the Massachusetts Technology Leadership Council (otherwise known as the MassTLC) hosted a summit event for the sales and marketing cluster titled, “Building a Lean, Self-Perpetuating Marketing Machine”.   The focus was on ‘growth hacking’, or modern marketing techniques one can use to find repeatable buying patterns with almost no investment.  The event featured some keynote talks from   David Skok (@BostonVC on Twitter), partner at Matrix Partners, Brian Balfour (@BBalfour on Twitter), Vice President of Growth at Hubspot, and Heather Loisel…
 
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    Social Media Minute

  • How to Find Free Images for FB Posts Using @RiteTag

    Jacob Curtis
    15 Apr 2015 | 2:35 pm
    We know that images increase post performance. But it’s not always easy finding images to use.While researching a tool to help with that, I found a free trial for a browser extension called RiteTag.It’s pretty slick for serving up a bunch of free images along with attribution links.This week’s #SocialMediaMinute will cover how to find free images for Facebook using RiteTag.See Also: How to Share a Facebook Photo or Video with a non-Facebook UserLearn more by watching the short tutorial video.Video Tutorial Subscribe on YouTube: http://bit.ly/SMMsubscribeHow to Download the RiteTag…
  • How to Embed Native Facebook Videos on Your Website

    Jacob Curtis
    26 Mar 2015 | 12:32 pm
    People sure watch a lot of video on Facebook. And by a lot I mean that every single day people are viewing more than 3 billion videos on the social network.With its increasing popularity, auto-play feature and Newsfeed distribution, more and more brands have began experimenting with uploading their video content as native Facebook videos instead of sharing a link to their external video content.This week’s #SocialMediaMinute will cover how to embed a Facebook video on your website.Luckily it’s very similar to the way YouTube and Vimeo videos are embed on other websites that…
  • How to Create or Request a FOR SALE Facebook Group

    Jacob Curtis
    13 Feb 2015 | 9:43 am
    If this is the first time you’ve heard of a For Sale Facebook group I wouldn’t blame ya. I just found out about them myself after a recent Facebook announcement introducing new features designed to improve the way people buy and sell within groups.This week’s #SocialMediaMinute will cover how to create a For Sale Facebook Group to sell your stuff on Facebook just like a yard or garage sale.The new “Sell” feature will allow members to create a post where you can add a description of the item for sale, set a price and set a pick-up or delivery location. Think…
  • How to Find Your Top YouTube Subscribers List

    Jacob Curtis
    4 Feb 2015 | 2:40 pm
    Ever wonder who your top YouTube subscribers are? Wouldn’t it be nice to have a handy list of subscribers that conveniently displays your most popular or recent subs?It sure would be! And thankfully that feature is now available on YouTube!This week’s #SocialMediaMinute will cover how to find your top YouTube subscribers list.Now there’s more than one reason you’ll want to know this info so check it out in the video tutorial below.See Also: How to Moderate Comments on YouTubeVideo TutorialSubscribe on YouTube: http://bit.ly/SMMsubscribeFinding your Top YouTube…
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    Digital Marketing Today

  • Social Media Money Making is all in the Inception

    Frank Bocchino
    26 Apr 2015 | 2:35 pm
    There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too.Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that…
  • Half-Baked Rules are Killing B2B Email

    Frank Bocchino
    12 Apr 2015 | 7:13 pm
    Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore.You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The…
  • Are You :-) or :-( with all those Emoticons at Work?

    Frank Bocchino
    15 Mar 2015 | 3:54 pm
    Are emoticons making social media communicating easier or easier to avoid real emotions?How do you feel about emoticons?Well, maybe I should first ask, did you now that those punctuation marks that look like faces on their sides actually had a name? And that they have different names for the style type depending upon the expression orientation and where in the world they were developed or what software you're using? There's even documentation on the first known use of the original smiley-face emoticon and a kickstarter for an emoji keyboard. But like casual Fridays and Holiday parties, those…
  • When You Don't Fit the Corporate Culture

    Frank Bocchino
    8 Mar 2015 | 8:12 pm
    As part of a clever promotion for the movie "Unfinished Business" with Vince Vaughn and Dave Franco (pictured above), the stars were Photoshopped into some iStockphotos of "realistic business" shots. The result is that those stock photos we see and use on Websites and emails which always appear awkward at best, never looked more out of place. Nor have their new "models".It reminded me of my own foray into the business world. Fresh from the ivy covered collegiate world into a New York Wall Street firm, I spent whatever money I had saved from graduation gifts on suits and ties from the discount…
  • Have Social Media Grammar Police Gone Too Far?

    Frank Bocchino
    1 Mar 2015 | 4:32 pm
    Full disclosure: Every thing I've written has had at least one comma or apostrophe out of place...Maybe a letter or word omitted in haste when meeting a tight deadline. I'm not proud of the fact, but it goes with the territory. It's not that I'm careless, or couldn't care less as it were, but like many writers I "see" the finished product in my head. I've always known about this shortcoming and praise copy editors as unsung heroes who make us better while preserving the sanctity of the written word in our increasingly video-obsessed society. Like the make up artists and camera operators…
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    Top Dog Social Media

  • How To Build a Social Media Following Starting From Nothing

    melonie@topdogsocialmedia.com
    21 Apr 2015 | 10:00 pm
    How do you build a following on social media when you are just getting started or haven’t gained much traction? Everybody has to start from somewhere and it can seem unrealistic in the beginning that you’ll ever grow a large following online for your business. I used to feel the same way until I saw it happen multiple times and realized there actually is a process that works, if followed diligently. Don’t worry, there’s no sales pitch coming, just pure content. I get so many people asking me each week what to do when starting from ground zero and this article is for them. Each of the…
  • Social Selling In 30 Minutes a Day

    melonie@topdogsocialmedia.com
    15 Apr 2015 | 4:32 pm
    Have you heard about how effective social selling is on LinkedIn? Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI? You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day. A social selling campaign should position you as a credible expert in your field, bring you closer to your target…
  • 19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [UPDATED]

    melonie@topdogsocialmedia.com
    9 Apr 2015 | 5:00 am
    Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include a special backdoor for adding new connections, how to send messages instead of paid InMails, extreme advanced search ninja tricks and much more. Each of these 19 LinkedIn tips…
  • 3 Steps To an Effective LinkedIn Relationship Building Strategy

    melonie@topdogsocialmedia.com
    8 Apr 2015 | 10:36 am
    It’s not enough to have a LinkedIn profile and hope the leads will come to you. Sure, you can definitely get inbound leads if you’ve laid the proper groundwork by creating a great LinkedIn profile but the real results come from being proactive. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things your need to do that will greatly improve your success while relationship building on LinkedIn. 1. Do Your Research Good research is key to being successful at…
  • 50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

    melonie@topdogsocialmedia.com
    1 Apr 2015 | 3:39 pm
    Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus…
 
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    msmdesignzblog.com

  • The Snapchat Takeover

    Clayra
    20 Apr 2015 | 11:47 am
    Are you familiar with Snapchat? Some people might just recognize the app with the little ghost icon, others use it for fun, and some companies have found a new way to interact with their customers more directly through it, but how? Lets enter the interesting world of Snapchat and take advantage of this little player that has the odds of becoming a titan. First things first lets define what the app is about! Snapchat is essentially an app for video and picture sharing, but with a twist; the interesting part of it is that these get “destroyed” ten seconds after watching them. It was…
  • Facebook wants an Ecosystem

    Clayra
    27 Mar 2015 | 11:23 am
    Facebook has demonstrated big improvements through their 11 years of life, now they are finally ready to take every aspect of your life and take over mobile with an “ecosystem” of apps and solutions. These solutions promise to tackle both personal and business needs making it a difficult titan to beat, and a main competitor for Google, Yahoo, and other big players. In their conference, “F8″, an initiative that arose as a celebration of their success path, they announced huge news that have us all excited about the future. 1. Cooler Videos Well if you were looking for a…
  • The Top SEO Trends of 2015

    Clayra
    27 Feb 2015 | 2:47 pm
    SEO is one of the areas that is often overlooked as part of a marketing strategy, however, it’s one of the more essential parts of a marketing strategy and should not be forgotten. In the last four years, this technique has been rapidly evolving. Algorithms change often making Search Engine Optimization even more necessary to match the new standards set. The evolution of the strategy is moving towards a holistic approach, integrating almost everyone involved in digital media – Community Managers, CMO’s and even Designers – all assisting with the same task, to properly…
  • Top 3 Digital Marketing Trends of 2015

    Clayra
    2 Feb 2015 | 1:11 pm
    Digital marketing is increasing by the second, rapidly becoming more of a service in demand by companies and brands everywhere. As the second month of the year commences, we have been able to assess and determine what we think will be the biggest trends in the online world for advertising needs. In the following post we will summarize the top three trends, as well as provide examples of brands that have been successful while using them.  1. Brands will turn more human. According to Jayson DeMers for Forbes one of the biggest trends for digital marketing lays on the fact that brands need to…
  • Top 5 Design Trends of 2014

    Clayra
    19 Dec 2014 | 2:26 pm
    This was a year full of great design, clean lines, retro inspiration and quality imagery. Check the following trends that we think dominated the visual scenario of brands in 2014, and learn what will probably stand out for 2015. 1. Flat Design Simple and straight to the point – flat and semi-flat design were huge this year. Apple, Android and Microsoft carried it to their mobile interface design, which helped push the trend to everything else. Different from skeumorphism (realistic 3D design) this direction was everywhere, from traditional to digital media. 2. Retro Graphics Retro…
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    Social Positives

  • Best Sites to Download Free Christian Music

    Mohammed Anzil
    28 Apr 2015 | 5:33 am
    It’s not a hard task to find get a free download of anything you want including music. The problem is not it is free or not, is it really a legal download? For that we listed Best Sites to Download Music for Free and Legal. When listening to music, it can boost the...Read more »The post Best Sites to Download Free Christian Music appeared first on Social Positives.
  • 10 Best Drawing Apps for iPad

    Mohammed Anzil
    27 Apr 2015 | 1:26 am
    An iPad can’t replace a PC, but simply iPad is really worth the price. iPad is a great productivity device you can take on the way. Start with the obvious, iPad is extremely portable, 10 hours of moderate use without needing to be charged, great to watch movies and play games,...Read more »The post 10 Best Drawing Apps for iPad appeared first on Social Positives.
  • Best WordPress Ecommerce Plugin 2015

    Mohammed Anzil
    25 Apr 2015 | 9:04 pm
    We all know WordPress is a free and open-source blogging tool and a content management system based on PHP and MySQL. Major advantages of WordPress CMS are it’s ease of use, greater accessibility, consistency, better security, etc. You don’t need to be a developer or expert to make changes on your self...Read more »The post Best WordPress Ecommerce Plugin 2015 appeared first on Social Positives.
  • How to Fix Asus Zenfone 2 Slow WiFi Issue

    Mohammed Anzil
    25 Apr 2015 | 6:44 am
    Asus launched their next device in Zenfone series, Zenfone 2. One of the major highlight of Asus Zenfone 2 is this is the first smartphone ever made with a 4 GB of RAM. Asus Zenfone 2 also comes with a 2 GB of RAM. The device comes with 5.5 inche screen, 1080...Read more »The post How to Fix Asus Zenfone 2 Slow WiFi Issue appeared first on Social Positives.
  • Top 10 Most viewed YouTube Videos Ever

    Mohammed Anzil
    24 Apr 2015 | 7:37 am
    10 years ago Jawed Karim, the co-founder of YouTube put up the first video on the website. Every second one hour of video is uploaded to YouTube, 6 billion hours of video are viewed every month. YouTube process more than 3 billion searches per month. It’s really bigger than search engines like Bing,...Read more »The post Top 10 Most viewed YouTube Videos Ever appeared first on Social Positives.
 
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    Forge3

  • Google likes mobile-friendly websites best

    Jeff Teschke
    21 Apr 2015 | 8:18 pm
    Yesterday, Google made a significant tweak to how it ranks websites. Simply put, if your website is not mobile friendly, chances are it’s getting pushed further and further down on the search results list. Here’s what you should know and how you can ensure you’re not a victim of the latest changes. Mobile first, desktop second (or third!) An increasing perce