Social Media

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  • Getting Attention: The Science of Being Captivating Online

    Social Media Examiner
    Michael Stelzner
    28 Aug 2015 | 3:00 am
    Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? To discover how to get people’s attention online, I interview Ben Parr. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […] This post Getting Attention: The Science of Being Captivating Online first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 9 Social Media Marketing Tool Tips From the Pros

    Social Media Examiner
    Cindy King
    31 Aug 2015 | 3:00 am
    Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing […] This post 9 Social Media Marketing Tool Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 8 Ways to Effectively Manage Your Facebook Marketing

    Social Media Examiner
    Andrea Vahl
    31 Aug 2015 | 2:00 am
    Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. #1: Maximize Page Notifications You can get notifications […] This post 8 Ways to Effectively Manage Your Facebook Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Instagram Removes Square Image Limitation: This Week in Social Media

    Social Media Examiner
    Cindy King
    29 Aug 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share […] This post Instagram Removes Square Image Limitation: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Ashley Madison Says Business Is Booming

    Drew Olanoff
    31 Aug 2015 | 2:30 pm
     If you felt bad for the folks who work at “discreet encounter” site Ashley Madison, don’t. They’re just fine, apparently. According to this lovely press release, the company behind Ashley Madison, Avid Media, has had “hundreds of thousands of morons who want their info stolen people sign up for the service” since the hack heard round the world. Tons of… Read More
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    Social Media Examiner

  • 9 Social Media Marketing Tool Tips From the Pros

    Cindy King
    31 Aug 2015 | 3:00 am
    Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing […] This post 9 Social Media Marketing Tool Tips From the Pros first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 8 Ways to Effectively Manage Your Facebook Marketing

    Andrea Vahl
    31 Aug 2015 | 2:00 am
    Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. #1: Maximize Page Notifications You can get notifications […] This post 8 Ways to Effectively Manage Your Facebook Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Instagram Removes Square Image Limitation: This Week in Social Media

    Cindy King
    29 Aug 2015 | 3:00 am
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share […] This post Instagram Removes Square Image Limitation: This Week in Social Media first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • Getting Attention: The Science of Being Captivating Online

    Michael Stelzner
    28 Aug 2015 | 3:00 am
    Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? To discover how to get people’s attention online, I interview Ben Parr. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […] This post Getting Attention: The Science of Being Captivating Online first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
  • 8 Ways to Use Google+ Hangouts for Your Business

    Kristi Hines
    27 Aug 2015 | 3:00 am
    Do you use Google+ Hangouts? Interested in ways to use them for your business? Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise. In this article you’ll discover eight ways to use Google+ Hangouts for your business. A Quick Introduction to Google+ Hangouts Before getting […] This post 8 Ways to Use Google+ Hangouts for Your Business first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
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  • Ashley Madison Says Business Is Booming

    Drew Olanoff
    31 Aug 2015 | 2:30 pm
     If you felt bad for the folks who work at “discreet encounter” site Ashley Madison, don’t. They’re just fine, apparently. According to this lovely press release, the company behind Ashley Madison, Avid Media, has had “hundreds of thousands of morons who want their info stolen people sign up for the service” since the hack heard round the world. Tons of… Read More
  • The Real Unicorns Are Female Angel Investors

    Kristi Zuhlke
    31 Aug 2015 | 2:00 pm
     Despite the attention over the past year, the lack of diversity in tech — both in race and gender — has not markedly changed. Only 3 percent of tech CEOs are women, and just 15 percent of startups have at least one female founder. Most agree that something needs to be done, but much of the attention is misplaced into a caricature. What’s missing? The role of women as angel… Read More
  • Samsung Announces The Samsung Gear S2, Now More Round

    John Biggs
    31 Aug 2015 | 2:00 pm
     Samsung has just announced their new smartwatch, the Samsung Gear S2. The watch is unique in that it has a round rotating bezel – the thing on the edge of the crystal – in addition to two buttons on the side for home and back. It runs Samsung’s Tizen OS, a system used by Samsung in their original Gear models. Samsung, however, isn’t announcing compatibility today… Read More
  • Google’s Self-Driving Car Tests Continue In Austin, Sans Humans (And Don’t Worry, It Can Handle Deer)

    Drew Olanoff
    31 Aug 2015 | 1:35 pm
     Google announced in July that it’d be taking its self-driving car test on the road…to beautiful Austin. It has done just that, and the company looks to be expanding the tests it’s doing as well. Texas is the fifth state to legalize the self-driving technology. According to Google, the tests are now involving those little tiny two-seat “Google Cars” and this time… Read More
  • Buddy Is A Really, Really, Ridiculously Cute Family Robot

    Lucas Matney
    31 Aug 2015 | 1:26 pm
    Robots need better PR agents. They’re often portrayed as hard-edged, cold automatons that are just waiting to kill you in your sleep. Buddy, a family robot currently available for pre-order on Indiegogo, seems to be a lot nicer. Indeed, the second that Buddy rolled into the office, everybody was quick to rush over to ooh and aww as they snapped selfies with the cute little guy. Buddy… Read More
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  • Can iOS Support Help Android Wear Take Off?

    David Nield
    31 Aug 2015 | 11:17 am
    The wearables market might be on the rise, but Android Wear doesn't seem to be driving the growth. Estimates suggest a mere 720,000 Google-powered watches were sold in 2014, whereas the Apple Watch has reportedly shifted 3.6 million units in the past three months.So where next for Android Wear? Today we got the answer: iOS."Now, Android Wear watches work with iPhones," writes Google's David Singleton on the official Google blog. "Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring…
  • Weapons In The Fight Against Spam

    Nathaniel Borenstein
    31 Aug 2015 | 7:00 am
    Guest author Nathaniel Borenstein is Mimecast’s chief scientist and the inventor of the MIME email protocol.Spam represents profound things about the limits of productivity, communication and wisdom. As electronic junk mail, it's the electronic static that limits collective thought.Spam is not a simple problem, and it is not likely to ever go away. Unfortunately, spammers have only begun to explore the range of options and techniques open to them, and this digital detritus is inevitable in any open system of communication. See also: How To Protect Yourself From InstaspamAlthough spam…
  • The Wait For HTC's Vive VR Headset Just Got Longer

    Adriana Lee
    28 Aug 2015 | 2:09 pm
    From the beginning, HTC’s promise of delivering a consumer-ready virtual-reality headset by the end of the year seemed fantastical (in all senses of the word). How is the Taiwanese company, which announced the Vive early this year, going to release its VR system so quickly?The answer: It’s not. While a few devices will make their way to the public, the broader launch apparently will get pushed back to 2016. In a statement given to Engadget Thursday, HTC said, "We'll have a limited number of units by the end of the year, with more to come in Q1 2016.” See also: 6 Ways The HTC Vive…
  • The Top 5 Technologies That Have Changed Sports

    ReadWrite Sponsors
    28 Aug 2015 | 1:39 pm
    This post is sponsored by The Wearable Tech In Sport Summit, an event taking place in San Francisco on September 9–10. It reflects the views of the sponsor, not ReadWrite's editors.Athletes today use increasingly complex technologies to enhance performance.We have seen considerable leaps forward in sporting performance as a direct result of technology either used during competition or in training. The big question is which technology has had the biggest impact on its respective sport?Attend The Wearable Tech In Sport Summit, September 9-10 in San Francisco, California—use discount…
  • Taxicab Industry Has A New App To Compete With Uber

    Gregory Ferenstein
    28 Aug 2015 | 12:47 pm
    This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory FerensteinThe tech sector has shaken up innumerable industries, and whenever that happens, some enterprising types wonder if there's some opportunity in helping established players stave off the inevitable. But beating back the forces that threaten to destabilize their businesses is even harder than it looks, and few succeed. The taxi industry is no different. Would-be tech partners and investors sometimes ask me…
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  • Police drones probably won't have lethal weapons anytime soon

    Colin Daileda
    31 Aug 2015 | 2:25 pm
    North Dakota lawmakers recently passed a law that will allow police drones to carry "less than lethal" weapons such as Tasers and tear gas Tasers, despite being known as a "less than lethal" weapon, were responsible for the deaths of more than 500 people in the United States from 2001-2012, according to an Amnesty International study. Many experts on law enforcement and military technology were surprised by the new law, though they don't quite see it as a stepping stone to police drones armed with more dangerous weapons See also: Drones in police departments raise red flags for privacy…
  • Calvin Harris is the lion in Taylor Swift's 'Wildest Dreams' video

    Tricia Gilbride
    31 Aug 2015 | 2:12 pm
    Calvin Harris is really into being MrTaylor Swift, whether that involves defending her honor to ex-boy band members or cat sitting He wasn't at the VMAs last night because he knows better than to crash girls' night. Also, her Scottish love had a gig in Glassgow, because he is a DJ in addition to being a boyfriend. But his heart was in LA while his lady premiered her video, gave a surprise performance and took home Video of the Year And some think he was there all along. In the body of a lion, naturally. See also: Watch Nicki Minaj welcome Taylor Swift to the stage to perform at the VMAs In…
  • Here's NFL coach John Harbaugh treating a sideline reporter like crap

    Sam Laird
    31 Aug 2015 | 2:08 pm
    Look, man, we've all got jobs to do. Even when we're grouchy and have a case of the Mondays — or a case of the Saturdays, which Baltimore Ravens coach John Harbaugh seemed to be suffering from mightily over the weekend Harbaugh allowed his frustration to get the best of him during his team's pre-season NFL game against Washington on Saturday night, treating a sideline reporter like crap and looking none too cool in the process See also: Why Super Bowl 50 could be a San Francisco poop-ocalypse Embedded below is Harbaugh's halftime interview with Brent Harris, a sideline reporter for the…
  • Samsung Gear S2 smartwatch promises up to 3 days of battery life

    Lance Ulanoff
    31 Aug 2015 | 2:05 pm
    The Samsung Gear S2 smartwatch, which the company teased at its most recent event, is coming into focus. Samsung finally released a passel of product details, including the surprise that there will actually be two flavors of the device: the Gear S2 and the Gear S2 Classic. "Classic" is not a reference to previous models. Instead, it means the smartwatch will appeal to those who prefer more traditional watch design, while the Gear S2 (pictured above) will appeal to those looking for something a little sleeker. The Gear S2 will be a 42mm device (also the size of the larger Apple Watch), and the…
  • Apple wants to make iPhones a workplace staple with this new deal

    Christina Warren
    31 Aug 2015 | 1:55 pm
    Apple, whose glossy iPhones are in the hands of everyone from teenagers to moms, has its sights set on business customers. The lucrative market to serve companies — known as the enterprise business — means Apple has teamed up the old guard of tech: first with IBM last year, and now with Cisco Cisco says it will be "integrating iPhones with Cisco environments and providing unique collaboration capabilities on iPhones and iPads." Scintillating, it's not. But it means Apple wants to connect Cisco's expansive corporate networks with iOS devices, which long ago started taking bits of…
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    Sensei Marketing

  • Low Digital Marketing Acumen Is Hurting Brands

    Sam Fiorella
    26 Aug 2015 | 7:37 pm
    There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvy and thus taking advantage of all that the medium offers. A variety of reports I’ve encountered recently seem to suggest the opposite; marketers’ low digital marketing acumen is hurting brands or maybe…
  • How Facebook Rips Off Businesses

    Sam Fiorella
    13 Aug 2015 | 11:30 am
    Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that long ago that I told readers that businesses don’t necessarily require a Business Page on Facebook. In truth, I utilize (and benefit from, in varying degrees) all these networks for various client projects I manage. It’s that experience, and the resulting…
  • “The Fat Jew” and Instagram – All That’s Wrong with Influence Marketing

    Sam Fiorella
    8 Aug 2015 | 7:51 am
    Josh Ostrovsky, otherwise known as “The Fat Jew” is quite a big deal these days (pun intended). Ostrovsky has amassed a large social media audience, predominately on Instagram (5.5 million followers) and Twitter (251,000 followers), through which he shares his humorous take on life. Often, these viewpoints are profanity-laced, lewd, and/or off-color comments and images, which have not  stunted his popularity; in fact, it may be the very reason for it. It’s that popularity and following that has attracted the attention of brand marketers desperately seeking a social media magic bullet.
  • Will Instagram’s Advertising Platform Hurt Its Popularity?

    Sam Fiorella
    4 Aug 2015 | 1:49 pm
    Instagram announced this week that it will open up the advertising flood gates to businesses seeking access to its 300 million monthly users. The illusive Instagram ad, which previously required personal contact with an Instagram sales person, lots of advance planning, and large budgets will soon be less, well, illusive. Using 3rd party advertising apps, marketers and adverting agents will soon be buying and managing advertising in the same manner they do on Facebook, Instagram’s sister network.  Further, they will be able to do so through a single interface instead of being forced to flip…
  • Time To Convert Your Social Engagement Into a Sales Funnel?

    Sam Fiorella
    7 Jul 2015 | 1:42 pm
    We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact that technology would allow two-way conversations to occur via the web (as opposed to traditional one-way broadcast messages found in print and television advertising).  Where the Internet promised a free and open platform to market yourself or your…
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    Martin Shervington

  • 7 habits of highly effective ‘Social Leaders’

    Martin Shervington
    28 Aug 2015 | 3:27 am
    Back in the late 90’s I studied leadership during my postgrad at Birkbeck College, Uni of London. The models we learned were ‘classic’ approaches to leadership, with a stress on the importance of differentiating it from management. These approaches are well suited to an organizational structure but the longer I am around the people in... Continue Reading >> The post 7 habits of highly effective ‘Social Leaders’ appeared first on Martin Shervington.
  • An extra-ordinary visit to Infusionsoft

    Martin Shervington
    1 May 2015 | 7:38 am
    My visit to Infusionsoft I’ve been wondering how best to tell this part of the story from the past few weeks, and really I want to explain the beauty when an organization’s culture just ‘works’. My post-grad was in Organizational Psychology, so such things are in my bones whenever I visit places – piecing together... Continue Reading >> The post An extra-ordinary visit to Infusionsoft appeared first on Martin Shervington.
  • Let’s connect at SMMW15!

    Martin Shervington
    23 Mar 2015 | 9:20 am
    Inspired by Chris Brogan’s post about networking with him at SMMW this year, I thought I would create one too! 1. First things first…and most imporant! Please come and say hello! I am there to connect with you. Really. I want to meet you. 2. If you would like my opinion about Google+ and its future,... Continue Reading >> The post Let’s connect at SMMW15! appeared first on Martin Shervington.
  • 20 Things I Learned From My Incredibly Smart Mentor

    Martin Shervington
    7 Dec 2014 | 5:01 am
    Back in the late 1990’s when I first threw myself into the dot com world with a project called (online, bite sized learning in your lunch hour) I had the good fortune to connect with an incredible man name Tim Healey. For the next three years, almost every day – and I mean 5+... Continue Reading >> The post 20 Things I Learned From My Incredibly Smart Mentor appeared first on Martin Shervington.
  • The Art of Social Media

    Martin Shervington
    4 Dec 2014 | 7:39 am
    It was less than two years ago, and before Plus Your Business launched, that Guy Kawasaki gave me my first big break in Social. Well, I say ‘break’ but over a period of around six months he endorsed me and shared content both within and beyond Google+. Without his support, well, things certainly would have... Continue Reading >> The post The Art of Social Media appeared first on Martin Shervington.
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    Social Media Explorer

  • Social Media News Recap: What You Need to Know for 2016

    Sherman Standberry
    31 Aug 2015 | 7:13 am
    This is a massively exciting time for social. 2015 has been the year that social networks finally took advertising as seriously as it should be. With so much going on, we decided to condense the most important social media news updates to the top 4 that we feel you ab-so-lute-ly have to be aware of coming into the new year. Hold onto your hats because right now 2016 is looking to be one hell of a whirlwind. #1. Instagram Advertising has [finally] Arrived It is official. Instagram advertising has arrived and they are just getting started. Over the past year, Instagram partnered with the top…
  • 5 Crazy Simple Steps for Tracking Your Social ROI

    Alex D'Amore
    27 Aug 2015 | 7:05 am
    Be honest with me, when was the last time you really dived into your Google Analytics account? In 2014, Shareaholic reported that over 31.24% of all traffic to sites was from social media channels. Think about that for a second. One third of every single visit to your site is coming from a social channel, but over 41% of companies claimed to have no idea what impact social had on their bottom line. Uh…what? In this world, the only thing more valuable than money is time. If you’re not tracking your social you’re generously donating your time to the land of lost tweets. This…
  • Who Wins in the Battle of Influencer VS. Advocate Marketing

    Jeff Ernst
    25 Aug 2015 | 7:20 am
    The headlines are scattered with the aftermath and debated value of the social influencer. Kim Kardashian made network news headlines with the story where she and the manufacturer of Diclegis, a morning sickness drug, were warned by the FDA for Kim’s glowing one-sided promotion of the drug with blatant disregard for the minefield that is pharmaceutical advertising. While her millions saw the post (since taken down), the story in the news was how they didn’t follow requirements stating the side effects. The end result – the post is down and the news media has left people with the…
  • Best Practices for the New Age of Social Advertising

    Maggie Malek
    19 Aug 2015 | 7:19 am
    Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low-or-no cost threshold. Fast-forward ten years and it’s no secret…
  • Using Tumblr to Inspire Fan Activation

    Kat French
    17 Aug 2015 | 8:18 am
    Last week, we discussed the maturing social media landscape, highlighted in a recent report from Spredfast. This week, we’re taking a deeper dive into their findings on Tumblr, a microblogging platform which is home to over 231 million blogs and 108 billion posts. Tumblr skews young and passionate, and is well known for active fan communities surrounding books, television series and movies. While Gen-X fandoms congregated on forums and discussion boards, millennials geek out over their shared passions on Tumblr. Typically, using an extensive number of animated GIFs. Sharing content (aka…
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    Peg Fitzpatrick

  • How to use LinkedIn SlideShare to Create Eye Candy that Converts

    24 Aug 2015 | 6:00 am
    Are you using LinkedIn SlideShare as a social media marketing option? Are you using LinkedIn SlideShare presentations to market your business? Have you considered Linked In SlideShare as a conversion tool? LinkedIn SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool. In this article you’ll discover four simple ways to use LinkedIn SlideShare to improve your marketing and lead generation. Why LinkedIn…
  • 4 Fantastic Design Ideas For Facebook Pages

    10 Aug 2015 | 6:00 am
    Facebook Page management is one of the toughest social media tasks. Keeping up with all the changes in how to post and what type of posts to share can leave you fried for the basic tasks like creating great visual content. If you’ve found that you’re struggling to create great visual content for your Facebook Page, I hope these five ideas can help jump start your creative process and get your ideas flowing. To power up your Facebook design, use the proper size images for Facebook posts so you get great visibility in the newsfeed and on mobile devices. Currently, images that are…
  • Everything You Need To Know About Canva For Work

    8 Aug 2015 | 1:00 pm
    I’m super excited to share the details of Canva for Work! I’ve been using these amazing features as they’ve been working on them at Canva. As you may remember, I was Head of Social Strategy for Canva for about six months and Guy Kawasaki is the Chief Evangelist and I work with Mr. K so I’m still connected with Canva.  I was sworn to secrecy on these cool new features and I kept my part of the bargain until now! So, here are the great new things that you have coming soon to your laptop or iPad. One of the best new features is the ability to work with a team and add…
  • Check Out Facebook’s New LIVE Video Feature in Mentions

    6 Aug 2015 | 7:00 am
    Facebook has added a brand-new feature to it’s exclusive Mentions iPhone app. Mentions was launched in 2014 to a limited number of people. From Facebook, “Mentions is a better way for actors, musicians and other influencers to stay in touch with their fans and the people and things they care about on Facebook.” Some of the unique features in the Facebook Mentions app: • Go Live – Tell your story as it happens with live video. • Talk with Fans – See what people are saying about you and the topics you’re interested in. • Stay in the Loop – Get posts…
  • 5 Time Management Ideas That Can Better Your Life

    3 Aug 2015 | 6:00 am
    I get asked all the time how I manage everything that I do with social media and blogging and the best answer for that is time management. What people want to hear is that there’s one magic button that you can hit to fast track your to-do list and be successful but there’s not. This month for My Book Club, I read I Know How She Does It: How Successful Women Make the Most of Their Time by Laura Vanderkam and loved learning about her research based on time logs of 1,001 days of women who make at least $100,000 per year. Laura shares her time management tips from this research as…
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    Social Media Era Of Poking

  • 5 Ways to Improve Your Online Shareability

    6 Aug 2015 | 2:55 pm
    Producing content online is a really smart way to garner attention for your personal brand and your small business. By providing your expert input on issues that impact your industry, you are establishing yourself as credible and making an impression on potential future customers. Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field. The bottom…
  • 10 Effective Social Media Options Every Business Should Use

    9 Jul 2015 | 7:55 am
    Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts, be sure you are using these helpful tools: Facebook Call to Action button. Recently Facebook added this feature to business and organization pages. You can choose from options like “shop now” and “watch a video” that encourages visitors of your page to take an extra step to learn more about…
  • 5 Safe Social Media Tasks for Business Leaders

    5 Jun 2015 | 4:05 pm
    Consumers like leaders to be available to the public eye. A BRANDFog survey found that 82 percent of consumers trust a company more if its leadership engages on social media and 77 percent said leadership’s social media presence makes them more likely to buy. It’s clear that consumers want leaders to be online – but what about the inherent “fishbowl” risks of social media? There are ways that leaders can tap into resources like social media, however, and still come off as professional and in control. Take a look at a few safe ways that leaders can harness the…
  • 5 Reasons You Still Need Infographics

    5 May 2015 | 12:26 pm
    Digital video content is getting a lot of attention lately and for good reason. Facebook reports that videos uploaded to its platform are clicked 4 billion times every day – and that is just one location. Consumers like the ease, interactivity and fun of digital video content and it is driving up views globally. Video is not the only visual way to reach your customer base, though. Smart use of infographics can be a strong way to engage consumers and let them absorb the information in their own way. Infographics combine the benefits of both read-only and video media and can be posted in…
  • The Way People Read Google Results Has Changed, but Does it Matter?

    6 Apr 2015 | 2:39 pm
    When the Google search engine first hit computer screens, it was unlike anything that had been seen before when it came to indexing the world’s information. The way Google Search looked back then and the way it looks today are worlds apart, of course, and the original search engine look seems archaic by today’s standards. Technology certainly evolves, but does human behavior. People naturally adapt to their situations to act the most efficiently and productively – and that is true of online search behavior. A recent study from Mediative outlined the way that users scan…
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  • Reading Roundup: What’s New in Blogging Lately

    Stacey Roberts
    27 Aug 2015 | 7:01 am
    Coming to you live from the depths of Melbourne winter – while the rest of the country (almost) is springing into spring, we’re still freezing our butts off. Fingers crossed we’ll start to see the sun soon! Here’s what I found interesting lately around the web: How to use a $5 Twitter ad To Redefine Your Digital Strategy //  Jon Loomer The Facebook Advertising guy changes tack with a cheap but effective way of getting audience insights on Twitter that you just can’t get anywhere else – advertising gold. 13 Lessons on Viral Content that got 36,177 Shares in…
  • 10 Ways To Stay Productive as a Work-at-Home Blogger

    Guest Blogger
    26 Aug 2015 | 7:04 am
    This is a guest contribution from Larry Alton. Working from home sounds like a pretty cushy job. You can wear whatever you like, eat as often as you want, text your friends, run errands, and be at home with your family, all while being employed. However, that list of things can often make it difficult to accomplish your work. If you’re struggling to find a productive schedule as a freelance blogger, consider these tips. Find Your Groove Everyone has a groove that spurs productivity. Maybe you need to sit in your office chair with the lights off, blinds shut, and a fuzzy blanket on your lap.
  • How One Couple Drastically Changed Their Life by Blogging

    Guest Blogger
    25 Aug 2015 | 7:00 am
    This is a guest contribution from Gina Horkey. Two years ago, my husband and I were just like any other American couple. We were both working in Corporate America, had a one and a half year old and another on the way. Our work schedules and commutes weren’t bad, we just weren’t doing work that we were passionate about. Someone else was also raising our child. It could have been much worse – our son was maybe in daycare for 30 hours per week. And the provider was great! It just wasn’t what we wanted. Plus, with another on the way, daycare was about to get real expensive! Since I’m…
  • How to Drive Traffic to Your Blog Through Your Archived Material on Facebook

    Guest Blogger
    23 Aug 2015 | 7:25 am
    This is a guest contribution from Jonathan Goodman. I love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. At the beginning, the effects will be small  – but over time, as the system continues to work and you keep adding into it small bits, it becomes a monster. It involves Facebook. And while much has been said about Facebook’s diminishing reach, it still stands as the best platform to find and gather a purposeful audience and promote a blog. What I want to share with you isn’t how…
  • The Biggest Lesson I Learned About Building a Profitable Blog in 2015

    Darren Rowse
    20 Aug 2015 | 4:52 pm
    Episode 38 of the ProBlogger podcast is focused on something I’ve learned in the course of the past year that I think has the potential to transform not only your blogging, but many areas of your life. Today’s episode is personal – my personal journey of the last nine months. I talked about it at the ProBlogger event a few weeks ago now in my opening keynote – an unexpected topic perhaps, but one that I think is so useful as the foundation of everything, including building a profitable blog. The question I want to ask you today is the question we get asked all the…
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    Scott Monty

  • The Week in Digital - August 31, 2015

    31 Aug 2015 | 4:00 am
    Over 1 billion served on Monday, the New York Times increasingly relies how T-Mobile changed the wireless industry, giving consumers what they want, the most recent CMO Survey, let M help you out, Tumblr gets more serious about mobile, Uber has hired the two Jeep hackers as security advisors, a network of perpetual rides, New York's answer to Uber, technology and partnerships will boost podcast dominance, how iOS 9 may block more than ads, the FTC announces a Con, how a mid-air monopoly is possible and more, it's The Week in Digital.A roundup of relevant links affecting our…
  • The Week in Digital - August 24, 2015

    24 Aug 2015 | 3:45 am
    The cord-cutting apocalypse is upon us, the New York Times thinks it went too far with Amazon, the most overhyped technologies of 2015 (and we're just a little more than halfway through the year!), the latest mobile and social data from Pew, get your marketing belt on, Google and Uber both have a thing for India, brands get GIFs on Facebook, Uber will go public within two years, Airbnb and Tesla get charged up, content marketing doesn't work, Ashley Madison resorts to DCMA notices to protect its data, the scorched earth approach to strategy and more, it's The Week in Digital.A roundup of…
  • The Week in Digital - August 17, 2015

    17 Aug 2015 | 4:01 am
    Google spells out its changes, Apple may be driving sales, NBCUniversal invests in new media, Target troll targets Target trolls, ad blocking may be killing the Internet, using Twitter to get free pizza, Facebook says "haha," the FDA cracks down on Instagram posts, trends in crowdfunding, podcasts as the new blogs, a practical guide to content and metrics, more automotive security issues, Amazon may not be quite as amazing on the inside and more, it's The Week in Digital.A roundup of relevant links affecting our industry.Each week, we compose a newsletter that includes a series of links…
  • The Uber of Legal and Identity Theft Services

    12 Aug 2015 | 7:45 am
    One of the industry areas we regularly cover in The Week in Digital updates is Privacy / Security / Legal. In fact, the latest issue had so many data breach stories that we pondered renaming the newsletter "The Week in Hacking." As digital marketing and communications increasingly involves the storage and analysis of personal data, marketers and consumers alike need to be educated on how protect our information.We recently had an opportunity to sit down with Jeff Bell, CEO of LegalShield, to explore some of the options available to people who are victims of identity theft and in need of…
  • The Week in Digital - August 10, 2015

    10 Aug 2015 | 3:00 am
    The New York Times surprises with its digital subscriber numbers, a slowing of digital marketing budgets, Google tightens its ad technology, morale is low at Twitter, Facebook gets into livestreaming video- in a limited way - and will snitch on you to your banker, leaked documents from Uber provide a partial look at its finances, a San Franciscan denounces laundromats and exposes a wealth gap, a popular YouTube series develops a print publication, why it's so difficult to find a good analytics hire, a plethora of security breaches, the death of the Internet and more, it's The Week in…
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    Social Fresh

  • Livestreaming is in, LOL is out

    Jason Yarby
    27 Aug 2015 | 5:06 am
    In this hosts-only episode, Keath and Yarby discus today’s social trends, including Livestreaming apps like Blab, Periscope, Facebook, along with Facebook’s recent changes to Business Pages, how LinkedIn’s connecting coworkers, Twitter’s 10k DMs and more. 4 days left to enter —> Win a VIP trip to our #SocialFresh Conference 2015! — Social Fresh (@socialfresh) August 26, 2015 Social Toolkit 39: Social Trends: Do You Even Livestream, Bro? with Jason Keath and Jason Yarborough. Check out the full podcast…
  • The best way to convert your Youtube viewers

    Jason Keath
    25 Aug 2015 | 3:44 am
    YouTube is becoming more important as brands look to expand the use of video as a quality engagement opportunity. LEGO is a great example of a brand invested in YouTube and is consistently growing a large video subscriber base on the platform. Businesses of any size can build the same type of resource. One technique that can help you right away is taking advantage of a simple YouTube feature that most channels ignore. When a new viewer lands on your Youtube page, you can control the video that starts playing right away. YouTube calls this video placement your channel’s featured…
  • 3 quick tips for turning social data into revenue

    Karianne Stinson
    24 Aug 2015 | 3:44 am
    The term big data is ambiguous and overused. I prefer to talk about audience intelligence. We have more information about our customers, fans, and target audiences today than we could ever hope to understand. It’s easy to get overwhelmed by the sheer volume of data out there and the number of places it’s coming from. However, with a little focus, knowing where to look, and what tools to use, these audience intelligence insights will rock your world. Getting  to know your social media audience better will change your business. It will save you time, increase your revenue, and improve your…
  • Win A VIP Trip To Social Fresh Conference 2015

    Jason Keath
    20 Aug 2015 | 3:45 am
    Here’s the thing. You’re serious about social marketing. You want to connect with other serious marketers. You also need to get the latest expert tips, tricks and strategies to keep crushing it. And you probably wouldn’t mind visiting sunny Tampa, FL. Let’s also assume you wouldn’t mind staying in a King Suite at the Tampa Marriott Waterside Hotel and Marina and having us pay for your flight to the conference (did we mention the car service from the airport?), plus some tasty local food + drinks (have you heard about our food truck rally?). Well,…
  • Want to speak at more events? Consider these 6 tips from a speaker and conference veteran

    Jason Keath
    17 Aug 2015 | 3:44 am
    I have spoken at dozens of events around the world. I’ve also planned dozens of events. I work on both sides of this industry and I want to help you speak at more conferences. Every year, with each event we do (this will be our 17th), we see an amazing response from the Social Fresh Conference community. People ask about attending/speaking/partnering etc. It’s awesome and I’m grateful. We love this energy. We love this support. We love the passion of the Social Fresh Conference community. First, I want to provide more information about what Social Fresh looks for in a…
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  • Bazaarvoice Summit 2015: The Content Amplifier Award – Screwfix

    Brent Robinson
    27 Aug 2015 | 7:48 am
    Each year Bazaarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Amplifier Award goes to Screwfix, the UK's largest retailer of trade tools, accessories and hardware products. With over 30 years in the home improvement industry and more than 400 stores across the UK, Screwfix has been on a roll.  This includes attracting more than 1.5 million unique visitors to its website each week. But like all companies and industries, Screwfix is facing dramatically increased competition, both online and from other businesses. To keep it’s…
  • #endfakereviews in Australia: ACCC fines firm for fraudulent reviews

    Dalia Seidner
    24 Aug 2015 | 9:11 am
    In an amazing display of consumer advocacy, The Australian Competition and Consumer Commission (ACCC) fined a removalist firm for posting fraudulent online reviews that deceived customers into using their services. The ACCC issued three infringement notices against Citymove, forcing it to pay a penalty of $30,600. The ACCC alleges that Citymove posted two fake testimonials on Google+ and one on Youtube. All three testimonials appear to have been fabricated and given by fake consumers. According to their website, The Australian Competition and Consumer Commission is “an independent…
  • Bazaarvoice Summit 2015: The Content Guru Award – Lenovo

    Brent Robinson
    18 Aug 2015 | 8:02 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Guru Award goes to Lenovo, the Chinese computer technology company: Lenovo’s rise to becoming one of the world’s top computer makers has been thrilling. But like all successful companies in the modern globalized economy, competition is fierce, constant and increasing rapidly. When Lenovo removed the physical trackpad button from its 2014 ThinkPad laptops, the product’s online ratings quickly declined as users expressed frustration over the removed button.
  • Bazaarvoice Summit 2015: The Content Newbie Award – Worx

    Brent Robinson
    11 Aug 2015 | 9:07 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Newbie Award goes to Worx, an outdoor equipment and toolmaker. Lawn and garden equipment maker WORX has experienced fast growth since it’s 2004 creation, and stores carrying its products include Lowe’s, Walmart and Costco. While WORX’s success has been impressive, consumer preferences change rapidly in the modern era’s hyper-competitive environment. And brand loyalty is quickly becoming a thing of the past. Using the power of customer reviews, however, WORX is…
  • Mapping consumer-generated content to the six bands of search

    Brent Robinson
    6 Aug 2015 | 7:18 am
    Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these reasons in past blog posts, such as here and here.  But this post discusses how customers search, and how it relates to CGC. Typically, all product and service-related online searches fall into one of six categories—or bands. These bands provide valuable information on how CGC can improve page relevance throughout the buyer’s journey, and boost website your traffic. Branded keywords (also…
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    Successful Blog

  • Beach Notes: Someone’s New Day

    29 Aug 2015 | 4:25 am
    Inspiration from Suzie Cheel & Des Walsh ​Who was this person who was the first to cross the beach this day? Each of us has the power to make each​ new day special. How will you make your day special? Suzie Cheel & Des Walsh The post Beach Notes: Someone’s New Day appeared first on Successful Blog.
  • Is Your Company’s Network Management Sound?

    26 Aug 2015 | 3:57 pm
    Technology is changing rapidly. Is your business’s network management staying on pace with those changes or falling behind? The antiquated main IT focus on hardware setup and troubleshooting has morphed to include tasks related to cloud services and more. Since sound network management is directly linked to effective internal communications and business success, here’s how to ensure yours is staged for success now and in the future: Consider Information Security Your top concern regarding the rapidly changing technological landscape must be the security of your company’s…
  • Marketing Money: It Isn’t For You

    Lindsey Tolino
    25 Aug 2015 | 4:00 am
    Your business is not your home. Your home, with all its aesthetics and function, is largely to serve you and those you live with. If you like a piece of art, you buy it and hang it in your house and enjoy it. If you want a newer refrigerator in your kitchen, you buy one to replace your old one. But your business is not your home. It’s primary purpose is not to serve you. Your business exists to serve others. That’s not to say that you can’t spend money in your business on things you like, you can – but that shouldn’t be your priority. Your priority should be to serve customers…
  • Co-authoring and Sharing Genius by Text

    Jane Boyd & Liz Strauss
    24 Aug 2015 | 4:15 am
    A Glass of Wine Conversation One night last week, Liz  and I were having a text conversation about GeniusShared. It’s something we often do — talk via text instead of by voice. Over the last few years, we have come to work very well this way. Given that I’m in Vancouver and Liz is in Chicago, it’s a convenient way for us to connect with ease and frequency. It also allows us to talk even on days that Liz’s voice isn’t as strong as we might wish. You could say it was a glass of wine sort of conversation. I was reminded of a conversation Liz once described in her post…
  • 4 Networking Ideas for Introverts

    21 Aug 2015 | 4:18 am
    By Sarah Williams By now, you’ve probably been to a couple of ‘networking events’, often held after work, and intended for those people who want to broaden their  professional connections. What might sound like an enjoyable evening of rubbing shoulders with the right people is, for many of us, intensely anxious and challenging; some would rather do almost anything than attend something so terrifying. Well, the good news is that, if you feel this way, you’re not alone. There are easy methods for changing how you think about networking, and for making it a useful experience for your…
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  • Fast Project Recipe – Launch a Content Marketing Platform

    Chris Brogan
    30 Aug 2015 | 6:24 am
    As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. I wanted to share with you just how simple it was to launch, and what we did to get it up and running. I’ll tell you right up front that a lot of what I recommend hinges on you choosing to build on the Rainmaker platform. But I explain all the reasons why that’s the right choice. Fast Project Recipe – Launch a Content Marketing Platform Project Time: 2 Business DaysContinue ReadingThe post Fast Project Recipe – Launch a Content Marketing Platform appeared first on…
  • In Praise of Square Photos – or Why Instagram Had it Right

    Chris Brogan
    28 Aug 2015 | 1:02 pm
    The tech world is awash with excitement because Instagram (over 300 million users) now supports photos and video uploaded in traditional landscape and portrait mode, instead of just square. Oddly, I think Instagram did the mobile web a favor by pushing for us to upload in the square format. In Praise of Square Photos Photographers and artists are already grumbling at me, I’m sure. But hear me out. Continue ReadingThe post In Praise of Square Photos – or Why Instagram Had it Right appeared first on
  • Thinking about podcasting?

    Chris Brogan
    28 Aug 2015 | 12:30 pm
    You don’t want to miss the Podcasting Workflows I put together over on OwnerFUEL. That is all.Continue ReadingThe post Thinking about podcasting? appeared first on
  • OwnerFUEL is Live

    Chris Brogan
    18 Aug 2015 | 6:54 am
    I’m happy to report that we just launched OwnerFUEL as the media property supporting Owner Media Group. OwnerFUEL is the “parent” of all the various media efforts we have created. Let me explain the plan. OwnerFUEL is Business, Marketing, and Sales Advice for You My site,, is built as a kind of hybrid. It’s me. It’s also me talking about my business stuff. There’s a lot of ME here. So I wanted to create a property that was more about the subject than it is about me. Sure, I’m writing 95% of the articles (anything with my name on it is…
  • The Next Event I Might Run

    Chris Brogan
    16 Aug 2015 | 12:43 pm
    As the co-founder of PodCamp, it was interesting to participate at the most recent PodCamp Pittsburgh (this is their tenth running of the event). I was nearly surprised that nine years later, we’re still talking about which microphone to use and how to monetize a podcast. But that’s technically WHY we still run PodCamps. Because people still have that question. It made me think, though. The Next Event I Might Run I spoke with Carla Swank from Nashville a few times. She’s part of the team running Craft Content, which is their own project but that follows the…
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    News from SMP

  • Space fuelled selfies: NASA to document space exploration with Tumblr

    9 Aug 2015 | 5:00 pm
    Selfies from space: Space agency NASA taps Tumblr to share missionNASA creates first two official Tumblr profiles for documenting mission training, preparation and space exploration.Astronaut Peggy Whitson to provide Tumblr behind-the-scenes of th...
  • boosts network with Warrior Forum acquisition

    15 Apr 2014 | 5:00 pm buys marketing community Warrior Forum Freelancing and crowdsourcing resource grows network with acquisition of Warrior ForumCrowdsourcing and freelancing resource has set designs on growing its global ...
  • Forbes creates visual social network 'Stream' for its magazine

    6 Jan 2014 | 4:00 pm creates publishing social network 'Stream'Forbes creates visual ‘Stream’ social network using mobile publishing start-up MAZ for iOS updateA new iOS release from Forbes includes a visual social network called ‘Stream’ allowing users to ...
  • Bing reveals top celebrity, film and sport searches for 2013

    1 Dec 2013 | 4:00 pm
    Search engine Bing reveals top internet 2013 web searchesBeyonce, Iron Man 3 and Tim Tebow lead top US 2013 Bing searchesMicrosoft Corporation’s search engine Bing unveils its top search terms for 2013 using its global search data.Bing’s search tr...
  • Hootsuite takes a look at the evolution of social media [INFOGRAPHIC]

    28 Nov 2013 | 4:00 pm
    The Evolution of Social Media (2008-2013) infographicHootsuite celebrates its 5th birthday along with Thanksgiving theme for #Thanksfor5Hootsuite celebrates five big ones and Thanksgiving reviewing its five years in the social media game.  ...
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    The Next Web

  • Samsung Galaxy Note 5 Review: The best big phone you can buy

    Napier Lopez
    31 Aug 2015 | 2:53 pm
    We’re living in a world with a new Samsung. Gone are the days of flimsy construction and uninspiring design, replaced by a new world full of beautiful glass and metal since the launch of the S6 and S6 Edge. It’s been great (mostly). The Note 5 follows Samsung’s new design philosophy, making it the sleekest Galaxy Note phone yet. That’s mostly a good thing, but the removal of some power-user features left me torn. Note devices always represented Samsung’s most productivity-oriented phones, so why sacrifice features in the name of slimness? Thankfully those worries washed away…
  • Machine or Picasso? This algorithm can transform photos into fine art

    Jackie Dove
    31 Aug 2015 | 2:47 pm
    What if a run-of-the-mill photo could actually employ an algorithm that would make it look like a Van Gogh or a Picasso? A new paper published in the journal Arxiv by researchers from the University of Tubingen in Germany entitled, A Neural Algorithm of Artistic Style, may have a dry scientific name but points to this inspired outcome. Note that this technology is not ready for prime time yet and is not included in any available app, but the demo illuminates what could be possible by employing Deep Neural Network vision models — essentially a combination of object and face recognition.
  • The rise of the exponential organization

    Nabyl Charania
    31 Aug 2015 | 2:39 pm
    What do AirBnB, Gustin, Square, and Valve all have in common? The answer is that they are highly successful Exponential Organizations (ExOs) – and they are here to change the way we do business forever. ExO’s are the catalysts forcing us to completely reevaluate the way we run our companies. They use lean methodologies and have dynamic organizational structures to grow both rapidly and sustainably. Coupled with their use of scalable strategies, exponential technologies, and crowdsourced solutions, ExOs achieve an output that is at least 10 times greater than their traditionally run peers.
  • Samsung introduces the Gear S2 smartwatch

    Lauren Hockenson
    31 Aug 2015 | 2:25 pm
    Samsung has announced its latest offering in the smartwatch world, the Samsung Gear S2. With a round look and two different styles, the S2 is a departure from its 2014 predecessor, the Gear S. The Gear S2 offers a 1.2-inch circular screen at just 11.4 millimeters of thickness. The resolution works out to a 360 x 360 (302 ppi). Under the hood, the watch has an optimized 1-GHz dual core processor and runs Tizen OS — which up until recently was exclusively used for Samsung’s smartwatch and TV offerings. Features include notifications and the ability to send emails through the watch,……
  • Android Wear on iOS is great for Google, but Apple Watch is a better choice for users

    Nate Swanner
    31 Aug 2015 | 12:50 pm
    In case you didn’t catch it earlier, Android Wear now works with iOS. Sort of. I mean, it does, but not really. Writing for The Verge, Dieter Bohn sums it up pretty nicely: There’s an important caveat, though: when paired to an iPhone, Android Wear watches can’t do as much as the Apple Watch. Nor can they do as much as they can when paired to an Android phone. Right now, only three watches officially support the iPhone, two of which aren’t even available for purchase yet: the Huawei Watch, the Asus ZenWatch 2, and the LG Watch Urbane. Further,… This story continues at The Next…
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  • Recurring Revenue Is a Key Factor In Continued Business Success

    Damian Davila
    29 Aug 2015 | 2:43 am
    As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time. This entails a business model that enables frequent repeat customers and purchases, as opposed to one that must contend with a lengthy gap between a customer’s…
  • Why Document Translation Matters

    Damian Davila
    29 Aug 2015 | 2:26 am
    There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Here are three reasons why your should hire a professional translation company involved in international business. 1. Loss of Money Can be Prevented When foreign business deals fall apart because documents are not…
  • 3 Tips for Taking Your Small Publishing Business to the Next Level

    Damian Davila
    25 Aug 2015 | 4:51 pm
    As a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. However, it’s very rewarding to see all your hard work and effort start to come to fruition. If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. Focus on Customer Loyalty Many small business owners give all their attention to attracting new customers. After all, new customers mean new business, and that equals higher profits. Of course, attracting new business is always important,…
  • How to Use Twitter as a Professional Networking Tool

    Damian Davila
    21 Aug 2015 | 3:34 pm
    Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time. Here are five best practices on how to use Twitter as a professional networking tool. 1. Mention Others When you mention someone in a Twitter post, that person…
  • Hard Money Loans Infographic: The Facts and Figures

    Damian Davila
    17 Aug 2015 | 11:14 pm
    Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. While some individuals may not be willing to use their property as collateral for a loan, other individuals may welcome the idea of being able to skip an extensive background check to have access to financing. A major difference between traditional bank loans and hard money loans is that in the latter, lenders focus their attention in assessing the value of  a…
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    Infographic Design Agency - NowSourcing » Blog | Infographic Design Agency - NowSourcing

  • What a Journalist Learned by Interning for the “Dark Side”

    Michael McKay
    20 Aug 2015 | 10:58 am
    This summer I made the move from the newsroom to the conference room. My entire career (because I am recent college graduate/child) revolved around finding stories then fighting tooth-and-nail with more experienced people over a punctuation mark I demanded. Individualism is valued in the industry and instilled at my journalism school—as well as pity for writers “forced” into the “Dark Side,” trapped in the Public Relations and Marketing sphere. As it turns out, Nowsourcing is the polar opposite. Journalist Myth #1: The Dark Side doesn’t value individuals The infographics we…
  • You, Inc. The Best Investment You Can Make

    Brian Wallace
    12 Aug 2015 | 1:04 pm
    Invest in yourself. At your own company. Mind you, I’ve warned several times now against starting your own company.  But if you’re stubborn enough to ignore me, then maybe you do have what it takes after all. Investing the Right Way Not sure where everyone got the idea that recieving a round of investing should be celebrated like winning the lottery.  You still have to pay it back, remember?  Not to mention that you have a group of new people, that may or may not understand your business at all, that you now have to answer to. Tucker Max has excellently laid out the game that…
  • Cufflinks, Content, and the Heart of the Matter

    Brian Wallace
    3 Aug 2015 | 12:12 pm
    I was in San Francisco and Silicon Valley all last week. Part of my visit was presenting at LinkedIn so I wanted to look fancy and brought a suit and dress shirt – but I didn’t take a close enough look at my shirt before takeoff. So the morning of the presentation I get out my shirt and lo and behold, I brought a shirt with French cuffs…and no cuff links. Then I took to social – and within minutes I had heaps of feedback within my network. Everything from rolling up my sleeves to paper clips to Seinfeld puffy shirts to what Macgyver would do. I ended up getting a pair…
  • Brevity: The Art of Getting to the Point

    Brian Wallace
    29 Jul 2015 | 9:56 am
    Brevity doesn’t mean that you’re simple minded or stupid. It’s just about getting to the point. Even so, I’ve been publicly and privately criticized through the years. Why do you write such blog posts? Anyone can write that! There’s no meat in it!   All to which I say thanks for the feedback! Feel free to read any master’s thesis of your choice, but simply put – long-form isn’t my *typical* writing style. People are busy. People want to learn something. People want the brief moments between appointments to matter. So that’s who…
  • It Takes a Team to Make an Infographic

    Maggie Kimberl
    23 Jul 2015 | 8:24 am
    Can a Designer Make an Infographic Alone? There are plenty of people out there who think a designer can make an infographic alone.  It’s just a pretty picture, right?  Why can’t the designer just throw together some pictures and charts and be done with it?  As long as it looks good, it’s a good infographic, right? Creating an infographic is a process.  It requires an ideation phase, where ideas are brainstormed and a final idea is decided upon.  You could leave this to a designer, but chances are that’s not the designer’s forte.  They can come up with ideas for design, but…
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  • Fantasy Sports, Movie Clubs and Activities That Take Your Members Away to Bring Them Closer

    31 Aug 2015 | 3:50 am
    Please Update Your RSS Feed Subscription This feed has moved to: I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • People, Process, Product: How Marcus Lemonis’ Three P’s Apply to Online Community Building

    27 Aug 2015 | 3:50 am
    Please Update Your RSS Feed Subscription This feed has moved to: I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Moderation is an Educational Opportunity

    24 Aug 2015 | 3:50 am
    Please Update Your RSS Feed Subscription This feed has moved to: I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Why Was Your Comment Removed? Try Occam’s Razor

    20 Aug 2015 | 8:33 am
    Please Update Your RSS Feed Subscription This feed has moved to: I apologize for the trouble. For more details, please read my post on the matter. Thank you.
  • Downsizing

    17 Aug 2015 | 3:50 am
    Please Update Your RSS Feed Subscription This feed has moved to: I apologize for the trouble. For more details, please read my post on the matter. Thank you.
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    Collective Thoughts| Collective Thoughts

  • How To Avoid Pedestrian Accidents

    Brian Wallace
    28 Aug 2015 | 9:41 am
    Too many pedestrians are hit by cars every day.  Learn more about pedestrian safety from this interactive infographic!
  • Teaching Kids To Enjoy Healthy Foods [Infographic]

    Brian Wallace
    20 Aug 2015 | 11:31 am
    Parenting isn’t easy.  In fact, it’s one of the toughest jobs you will ever have.  But teaching your kids to enjoy healthy foods doesn’t have to be hard.  Learn more from this infographic.
  • You Can Take WHAT On A Plane?!

    Brian Wallace
    20 Aug 2015 | 7:46 am
    There are a few things you may not know you can take on a plane.  Learn more about what you can and can’t take on a plane from this infographic.
  • Best Workout Music

    Brian Wallace
    18 Aug 2015 | 11:20 am
    What’s the best music for your workout?  Well, simply put, it depends on your workout!
  • Can Sharks Break The Internet?

    Brian Wallace
    14 Aug 2015 | 10:48 am
    Not only can sharks break the internet, but there are also many other ways the internet can go down.  Learn more about the threats against the internet from this infographic.
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    Brian Solis

  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
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    Beth’s Blog

  • #Buypens – Social Media and Crowdfunding Helps Syrian Refugee

    31 Aug 2015 | 10:27 am
    People who know me well, know that I have an obsession with pens and magic markers.   So, when this viral fundraising campaign – #BuyPens – to help Syrian refugee came across my radar, it immediately caught my attention. When Gissur Simonarson, an activist from Oslo, Norway, shared a photo on Twitter last week of a father selling pens on the streets of Beirut as he cradled his sleeping daughter, the tugged at the heart strings of the 6,000 followers on Twitter.    Within hours, requests poured in from around the world to help the man, a refugee from Syria, in the photo. But…
  • Facebook Launches Donate Now Button for Nonprofits: Field of Dreams?

    25 Aug 2015 | 9:00 am
    Yesterday, after a planning call with colleagues for a  session I’m moderating at IFC called “Viral Fundraising Campaigns One Year On,”  I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button.     Wow, two juicy news events in one post! Facebook has rolled out the “Donate Now” button for all ads and brand pages which makes it easier than for nonprofits to ask Facebook audiences to donate. But, is the feature a field of dreams for nonprofits?  When Facebook rolled out the donate button feature in 2013 for a small group of…
  • New Playbook Resource: How To Engage Alumni

    24 Aug 2015 | 11:00 am
    I am a huge fan of Playbooks in the nonprofit sector as a capacity building tool.  A playbook is an online resource that is basically knowledge capture around a specific practice or type of program.  The playbook collects, organizes, and synthesizes best practices from “bright spots” and others adopting this practice.    A good playbook incorporates lessons learned, case studies, resources, checklists, and other useful materials for other organizations that want to improve their practice or adopt it.    It can help raise the practice in a field quickly and for individual…
  • How Nonprofit Emerging Leaders Can Build Emotional Intelligence Skills: There’s An App for That!

    20 Aug 2015 | 10:24 am
    For the past few months, I’ve been designing curriculum and materials and facilitating a Nonprofit Emerging Leaders online peer learning project with Third Plateau Impact Strategies.  It’s a pilot project supported by the Packard Foundation that tests different approaches to emerging leaders professional development.   We created The Emerging Leaders Playbook which served as the “text book” for the training. Emotional Intelligence and Emerging Leaders Training Inside Out The peer learning curriculum emphasizes practical emotional intelligence 2.0 skills. Daniel Goleman who…
  • Successful Social Media Content Strategy Is A Continuous Improvement Process for Nonprofits

    19 Aug 2015 | 10:50 am
    I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day.  One of the goals of the giving day is to improve the local skills and capacity of nonprofits in online fundraising, and I was impressed at the level of knowledge in the room.   (Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked…
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    Rahaf Harfoush - Strategist & NYT Best Selling Author » Blog

  • Off to write HUSTLE & FLOAT! See you in SEPT!

    5 Aug 2015 | 9:10 am
    This post, is a part of my thinking and research for my new book, HUSTLE & FLOAT that centres around the tensions between productivity and creativity. You can follow other related entries here.    WRITING: THE NEED FOR SPEED For the next few weeks I’ll be in my writer’s cave working on Hustle and Float with my co-author Riwa. I’ll be splitting my time between the deserted cafes of Paris, where most people have left for their annual vacation, and Muskoka, Ontario, where Jesse and I have rented a lake-front cottage.  It’s the perfect venue to contemplate…
  • Climb The Mountains and Get Their Good Tidings

    1 Aug 2015 | 3:43 pm
    This post explores some of my thoughts around concepts of Digital Culture.  You can find the other related entries HERE.    *** This is an excerpt from the July Issue of Red Thread’s monthly newsletter. *** Every month, my co-founder (and sister) Riwa and I pick a theme to explore . This month, we explored technology and nature. In his 1986 memoir, American evolutionary biologist, E. O. Wilson describes the term biophilia as a fundamental, genetically based need for humans to interact with nature. This month, we spent some time exploring how technology has altered our…
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    Blogworks -web design, web development, mobile, content marketing

  • Are socks the new neck-tie?

    4 Aug 2015 | 4:20 am
    We asked 42 globe-trotters, “Are socks the new neck-tie?” And in our quest, what we discovered was that men too are kicking out of the cocoon and stepping up their sock game. It seems, statement socks have become a stylish man’s not so well kept secret. If you know someone who shares the love for quirky socks, why not share this video with them?
  • AIB’s secret recipe to success.

    3 Aug 2015 | 9:29 pm
    AIB has released a new video. This one titled ‘Every Party Song’, featuring the versatile actor Irrfan Khan, and set to the template of pretty much ‘every party song’ is a brilliant piece of satire. But does AIB itself follow a template? What’s the recipe to their rise. I first sat up and took notice of AIB with the brilliantly crafted self-parody by Alia Bhatt – I consider it a masterpiece of strategic communication and perhaps the ‘smartest’ career move by Alia. Her career graph shot up thereafter. Next up, and what really took them…
  • Monday is what the world wants me to be; Friday is who I am.

    29 Jul 2015 | 12:01 pm
    We were pitching for a client business recently when this chapter opened up again- how is the current generation dealing with life (against our generation’s ‘tackling’ it)? A former colleague of mine, a young lady, has spent the last year traveling – working intermittently – currently at another agency, but in-between also as a construction worker. Yes, you heard it right – a construction worker, albeit not in the traditional sense of the word. There is fundamental shift coming up, if not already upon us. What is happening? For many of us the always- on…
  • Rediscovering Bihar

    26 Jul 2015 | 8:25 am
    Legacy is defined by culture, heritage and most importantly the story. Bihar’s early history is a story that changed the political, social and cultural landscape of ancient India. According to Dr. Rajendra Prasad, the first president of the Republic of India, “It is no exaggeration to say that for centuries the history of India was but the history of Bihar ‘writ large’.” Blogworks was recently awarded the social media mandate for Bihar Museum following an open, multi-agency pitch and will be responsible for strategy as well as implementation on social media channels along with our…
  • FOMO is being embraced, are you watching?

    26 Jul 2015 | 7:50 am
    Luck is what happens when preparation meets opportunity. To some it may look like a coincidence that one uneventful night, Chris Martin turned up at a Delhi bar and happened to play a few of Coldplay hits. Not to mention that Freida Pinto, Vishal Dadlani & Raghu Dixit also happened to be there. And it got us thinking! When we first read about the impromptu Chris Martin gig, most of us sitting at work were upset, jealous and sad, especially when we saw videos and pictures pouring on our timelines. But when we got to the bottom of it, we realised that the(suspected) strategic intent of Only…
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  • I’m Scared to Click on Any Stories about Miley Cyrus

    JD Rucker
    31 Aug 2015 | 2:56 pm
    To most, I’m what you would consider to be a prude. That wasn’t always the case; perhaps a combination of conservative Christian values and a wonderfully conservative wife changed my mind. Then again, it could be fatherhood, which is the main reason people like Miley Cyrus scare me. I remember one of my daughters watching Hannah Montana all the time. Some of the topics were a little more mature than I would like, particularly in the later seasons when she’s supposed to be college age, but for the most part it was still a PG-rated show. At the time, we were all seeing stars…
  • Why the Upcoming Economic Collapse is Being Hidden in Plain Sight

    JD Rucker
    30 Aug 2015 | 9:05 pm
    This is not a conspiracy theory. This isn’t an alarmist perspective, either. Go to your local economy professor or banking expert to verify that there will be a worldwide economic collapse in the near future. At this point it would take a miracle to keep it from happening in the short term and nothing can stop it from happening in the long term. We won’t dive into the details too much about how the economic collapse is shaping up, what effects it will have on individuals around the world, or even how it can be prevented. There are plenty of sources that go in-depth on these…
  • Donald Trump’s Discomfort with True Faith is Palpable

    JD Rucker
    29 Aug 2015 | 1:51 pm
    “I’m a religious person,” said Donald Trump in reply to a question at the Family Leadership Summit. Even President Obama seems more comfortable talking about his faith than Donald Trump. Notice that I didn’t say that he seemed uncomfortable when he’s talking about religion or even the Bible. On those topics, he seems much more comfortable to the point that when he declares that the Bible is his favorite book, it sounds very much like a line from a sales pitch, pointing to his fans and giving thumbs up accordingly. As one Twitter user put it, he’s pandering.
  • Hope, Despair, and Thundercats: The Reality of a Post-Christian Society

    JD Rucker
    28 Aug 2015 | 9:07 pm
    When I was a child, I loved watching the Thundercats. I don’t want to dwell on the storyline of post-apocalyptic feline humanoids battling mutants led by a demigod creature. Instead, I want to look at one episode that has stuck with me after three decades and how it applies to the world today. We look around and see things changing very dramatically. Everything seems to be heading towards a post-Christian society in the United States, Europe, and other western cultures. Then, we can look to the Middle East, Africa, and Asia and see the persecution that’s driving Christians to make…
  • Separation of Church and State: Why Christians Must Vote for Ted Cruz

    JD Rucker
    25 Aug 2015 | 6:47 pm
    The vast majority of voters would say that they do not weigh religion into their voting practices. The concept of the separation of church and state is often part of this mindset; most do not want religion to play a major role in their government. It’s the misunderstanding of the concept that brings about this perception and it’s exactly why those of faith must vote for Ted Cruz. There’s a shift happening in America that is only a little alarming now. Unfortunately, this shift is ongoing to the point that most would consider it to be a trend. That trend is pointing to a…
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    Brains on Fire

  • The Stuttering Presenter

    John Moore
    31 Aug 2015 | 6:36 am
    It’s funny. I stutter but I make a living speaking at conferences. A stutterer isn’t supposed to get up in front of people and talk. Yet, that’s what I do. One of the most rewarding experiences I have is when someone from the audience comes up to me afterwards and tells me their story about overcoming stuttering or their story about how they still struggle with stuttering. It’s always a tearful moment for me when a parent shares that their son or daughter stutters and that I have given them hope of a more fluent life for their child. Hope is what people who stutter and parents of…
  • The overview effect for marketers.

    Robbin Phillips
    26 Aug 2015 | 6:25 am
    I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth man on the moon, described it, “There was a startling recognition that the nature of the universe was not as I have been taught…I not only saw the connectedness, I felt it…I was overwhelmed with the sensation of…
  • NOW HIRING: Earth Street Citizen Correspondents

    Amy Taylor
    24 Aug 2015 | 7:40 am
    Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of the environment…let’s talk! See below for more details. The post NOW HIRING: Earth Street Citizen Correspondents appeared first on Brains on Fire.
  • Friday Fotos | Fix the Furniture Edition

    Amy Taylor
    21 Aug 2015 | 1:18 pm
    Real men chews pink.  This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special Thanks’ of several albums at your local record store. He loves GOOD (he made us specify) music, and he also loves feeling like he discovered a new band — BEFORE you. In fact, when asked to provide his favorite song for the summer, he promptly declined. “Not really my…
  • How to REALLY think like your customers.

    Robbin Phillips
    20 Aug 2015 | 7:12 am
    If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more about creating a brand that customers want to JOIN. Here’s a few nuggets John Moore shared with me after reading The Brand Flip: Today’s customers no longer BUY brands, they JOIN brands. Companies may SELL products. But customers JOIN brands. They sign up with companies that…
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    Life, Inspired

  • Get Today: Life Guided Journal On Amazon!

    Shai Coggins
    24 Aug 2015 | 3:48 am
    Today: Life guided journal is now available on! Buy Now. Yes. Remember that post when I said that my book, Today: Life guided journal is about to be available? Well, a few days ago, I received my very own copy in the flesh – Needless to say, I was sooo excited. It almost felt surreal. And now, the next step has happened: It’s now available for purchase! At least, on Amazon for now. I’m still waiting to hear where else it would end up in. But, for now, I’m really glad that it’s actually out there. Also, I’ve started developing free printables for…
  • Coming Soon: Today Guided Journals (Life Edition)

    Shai Coggins
    11 Aug 2015 | 12:21 am
    My first journaling book! It has been a long-time dream: Writing and publishing books. I’ve managed to do it once so far. A children’s book published back in 2000 by a small publisher in Singapore. 15 years ago. It was exciting to find a book I’ve written on the shelves of a shop! However, that feat has not been repeated since. Even though it’s something that I’ve been telling myself that I wish to do. Year after year, I say: This is it. This is when I’m finally going to make it happen. But, so many other things kept coming up on the top of my list and the…
  • Taking Part in SALA Festival 2015

    Shai Coggins
    1 Aug 2015 | 6:38 am
      It’s SALA Festival season in Adelaide! For all of August, there will be several South Australian Living Artists exhibits and events happening all around the state. And, this year, I am taking part! Through my local art studio, Splashout Art Studios, I am showing one of my paintings through one of the Splashout on Cotto events happening in Adelaide. In fact, the good folks at Splashout chose my painting to be featured in all of the studio’s posters and marketing materials (pictured above). The title of the painting is ‘Morning Tea’, and it’s acrylics on…
  • Why blogs are like best friends.

    Shai Coggins
    27 Jul 2015 | 6:35 am
    Most of my best friends live far away. We’re separated not just by suburbs, cities, and states. We’re countries and continents apart. That’s why I don’t get to chat with them as often as I’d like outside of Facebook comments and likes. The beauty of best friends though, is that even if catch-ups are very few and far between, you know that you’ll always have plenty to talk about when you do finally chat. You’d still laugh, talk, and vent as if you were never apart. It’s never a struggle to pick up where you left off.  Even if the relative…
  • Floral Dreams and My Return to Art Exhibiting and Selling

    Shai Coggins
    17 Apr 2015 | 5:07 am
    Floral Dreams. Oil on Gallery-Wrap Stretched Canvas. 22 x 28 inches. When I returned to painting a couple of years ago, I knew I wanted to create art just for the sake of creating art. No expectations. No dreams of becoming an ‘Artist’ with a capital A. No plans of selling or exhibiting. Just me, getting back in touch with this side of my life. Last year, things got more serious. I went on a life-changing art trip to Italy. I started painting and sketching more. And, when I got back from Italy, I was invited to become an art teacher at Splashout Art Studios. I even experimented…
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    Ignite Social Media

  • Influencer Marketing Effectiveness Continues to Rise; New Research Supports Facebook Impressions | Social You Should Know

    Erin Ledbetter
    31 Aug 2015 | 6:00 am
    The Effectiveness of Influencer Marketing Continues to Rise As we mentioned last week, content marketing budgets are continuing to increase, and with that trend so does the effectiveness of influencer marketing campaigns. Results from a recent RhythmOne study provide insights that the earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. The social engagement rate of these campaigns also increase 3.4% in H1 this year, with the consumer packaged goods (CPG) food industry leading in both categories. And with…
  • Twitter Event Targeting Creates A New Way to Reach Audiences

    Victoria Rogers
    27 Aug 2015 | 5:41 am
    Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse for events by category (sports, entertainment, holidays, conferences, politics, and other). What does this mean for advertisers? We’re able to insert our message into conversations about live events and reach users who are more likely to engage with the content. For example, if we wanted to reach…
  • The Evolution of Influencer Marketing

    Beth Anne Ballance
    26 Aug 2015 | 6:22 am
    In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I discovered blog metrics and learned that thousands of strangers tuned in weekly to hear my unfiltered thoughts. As my readership grew and became more engaged, I attended conferences to learn “blogging best practices” and before I knew it, I landed a writing gig with a large corporation and a spot on an ad network. What served as a hobby against boredom…
  • 4 Athletics Brands Changing the Game With Social Video

    Eric Hinson
    24 Aug 2015 | 5:57 am
    There’s something inherently inspiring about athletics brands, isn’t there? They don’t make us better athletes, but these brands – from the Nike swoosh to the Gatorade lightning bolt – have the power to make us believe that we can be champions. Or at least, that we can lose a few of those extra pounds we’ve been holding on to. So it shouldn’t be any surprise that many of the big names in athletics are killing it on social media. One of their smartest strategies? They’re using video. But these aren’t just rehashed commercials. Athletic brands are getting creative when…
  • Content Marketing Grows, Social Networks Slow | Social You Should Know

    Jim Tobin
    23 Aug 2015 | 8:00 am
    Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company Carusele, which specializes in social content marketing at scale. Coverage here and here. We’ve found a really interesting way to generate hundreds of pieces of great content for brands and then place them around the social web as native ads.   Besides Pinterest and Instagram, Little Social Network…
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    The Social Customer Manifesto

  • BrainPickings on the source of creative breakthroughs

    Christopher Carfi
    16 Aug 2015 | 10:10 am
    The most significant human achievements between Aristotle’s time and our own — our greatest art, the most enduring ideas of philosophy, the spark for every technological breakthrough — originated in leisure, in moments of unburdened contemplation, of absolute presence with the universe within one’s own mind and absolute attentiveness to life without, be it Galileo inventing modern timekeeping after watching a pendulum swing in a cathedral or Oliver Sacks illuminating music’s incredible effects on the mind while hiking in a Norwegian fjord. From today’s BrainPickings. Read it.
  • Annual performance reviews are now out of vogue

    Christopher Carfi
    22 Jul 2015 | 6:32 am
    When I was at Andersen Consulting, Accenture’s precursor, the “forced ranking” review cycle was the norm. Managers were given a curve, and had to map their team to that curve — you could only have x% “super high performers” and y% typical performers and, by fiat, z% of the team had to fit into the “lower performance” part of the curve. It’s notable to see how now, not-that-much-later, they’ve turned 180 degrees. In big move, Accenture will get rid of annual performance reviews and rankings (WaPo)
  • Our evening with Keith Haring

    Christopher Carfi
    14 Feb 2015 | 12:49 pm
    On February 12, 2015, a small group of friends had the rare opportunity to take a private tour of the exhibit “Keith Haring: The Political Line” at the de Young Museum in San Francisco. Julian Cox, curator of the exhibit, shared his perspective throughout the tour. Click on any image in here to see the full set of snaps. While I had known about Haring’s work through its ubiquity in pop culture in the 80’s, I wasn’t aware of the insane volume and breadth of work he created in just a few short years. I also wasn’t aware of the full extent of media in…
  • Tools I use: Plus/Delta

    Christopher Carfi
    3 Feb 2015 | 7:14 am
    There are a few tools I use on an almost weekly basis. Some of these help me get more stuff done, some of them help me do things better. One of these tools is Plus/Delta. Plus/Delta is dead-simple. Two columns, one labeled “Plus” and one labeled “Delta.” You can do it on a whiteboard, on a collaborative Google Doc (here’s one), on paper, on Post-Its or on index cards. Have a facilitator scribe, or have the participants write their Plusses and Deltas on notecards or on Post-Its. Have the participants in the session articulate what worked well (“Plus”)…
  • You’re doing awesome

    Christopher Carfi
    25 Oct 2014 | 4:48 pm
    Just saw a great lightning talk from Mickey Kay at WordCamp SF 2014. It was only about five minutes long, and was a great reminder of the fact that we are all newbies. Even if you’re an “expert” in a field, there’s always more to learn. More importantly, if you are truly a n00b, there is one thing to remember, first and foremost. That thing is: You’re doing awesome. You’re trying. You’re doing. You’re actually moving forward, even if it doesn’t feel like it at times. Mickey then shared his three rules for keeping the forward momentum…
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    Digital Trends

  • Save $602 on the Optoma HD141X Full 3D 1080p Home Theater Projector

    Brenda Farrier
    31 Aug 2015 | 3:31 pm
    Hundreds of reviews on Amazon agree— the Optoma HD141X Full 3D 1080p Home Theater Projector deserves 5 stars. Now save a whopping $600 and upgrade your viewing experience. The post Save $602 on the Optoma HD141X Full 3D 1080p Home Theater Projector appeared first on Digital Trends.
  • Here’s what’s new on Netflix in September, and what’s going away

    Ryan Waniata
    31 Aug 2015 | 3:30 pm
    Here's a complete list of what's new on Netflix for September, and which titles will be removed this month, to help you catch up on all your binging, and make sure you don't miss those titles heading into the ether. The post Here’s what’s new on Netflix in September, and what’s going away appeared first on Digital Trends.
  • First drive: 2016 BMW 7 Series

    Andrew Hard
    31 Aug 2015 | 3:15 pm
    The new 7 Series is a bonafide “super luxury car,” meaning it adorns its guests with opulence as easily as it smokes the competition around the track. The post First drive: 2016 BMW 7 Series appeared first on Digital Trends.
  • Dartmouth football introduces robotic tackling dummies to help curb concussions

    Rick Stella
    31 Aug 2015 | 3:05 pm
    Two Dartmouth engineering students recently unveiled a robotic tackling dummy they hope can help reduce concussive injuries sustained by football players. The post Dartmouth football introduces robotic tackling dummies to help curb concussions appeared first on Digital Trends.
  • All about LTE-U and how it might affect your Wi-Fi signals

    Joshua Sherman
    31 Aug 2015 | 2:18 pm
    Verizon and T-Mobile hope to soon begin testing new LTE connectivity using the same spectrum that powers Wi-Fi connectivity, spurring concerns about its effects on home Internet usage The post All about LTE-U and how it might affect your Wi-Fi signals appeared first on Digital Trends.
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    Janet Fouts

  • Are you Blabbing up a storm yet?

    30 Aug 2015 | 1:45 pm
    I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks. blows them away. Hangouts can be clunky for new users and 10 people in the hangout at once generally too many to have a deep conversation. Switching between users allows only one person to be seen at once in the broadcast, so you lose some of the responses from others in the group. Streaming right…
  • Twitter’s enhanced analytics dashboard

    3 Aug 2015 | 12:17 pm
    Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more! The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to If, like me, you manage multiple ad accounts you’ll be…
  • The amazing phenomenon of the #beme app launch

    19 Jul 2015 | 10:21 am
    Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special? Or is it because this is the app we’ve all been waiting for? According to Hashtracking , #beme generated 1,794,734 impressions with 1,500 tweets in the last day, and #bemecode generated 1,490,585 impressions with 1,500 tweets.
  • Are you missing your best content generators?

    16 Jul 2015 | 5:07 pm
    I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. It’s not just greedily holding their cards to their chest though, there are legitimate reasons to manage the flow of messaging but there are better ways to do it! After reading this…
  • Shockvertising… It’s a thing

    18 Jun 2015 | 6:49 pm
    The image above is part of a  Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab  readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of…
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    Social Media Trader

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    dark red lipstick mac Attractive Design QCGKA 494 If you like, please click here: Official Mac Makeup Wholesale 2015 Wholesale New Mac Cosmetic Bag Online 3026 buy urban decay uk erall economy in addition to the environment throughout Tibet. BEIJING, Walk 8 (Xinhua) — Overseas professionals usually are on the point of introduction some sort of articulation review inside the setting on the “Third Pole” spot specializing in this Qinghai-Tibet Level along with border regions, some sort of Far eastern side scientist claimed Saturday. Such as Southern region as well as To the…
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    Quick Online Tips

  • 1 Billion People Used Facebook On A Single Day!

    P. Chandra
    30 Aug 2015 | 5:32 am
    The world has 7 billion people and of those 1 billion people used Facebook on a single day on 27 August 2015. It is an estimate of the popularity of...Read full original article at 1 Billion People Used Facebook On A Single Day!©2015 QuickOnlineTips. All Rights Reserved. Related posts: Facebook’s Mark Zuckerberg Among Most Generous Donors Download Facebook Camera: Share Facebook Photos Quickly Download Facebook Home App: Let Facebook Takeover Your Phone
  • Now Google Part of New Company Called Alphabet!

    P. Chandra
    11 Aug 2015 | 8:04 am
    Google has restructured its business and now Google is part of Alphabet, a new much bigger company holding multiple businesses, of which Google is just one part.  Sundar Pichai takes...Read full original article at Now Google Part of New Company Called Alphabet!©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Use Google Drive Free Stock Images for Google Docs, Slides New Google Adsense Smart Sizing Responsive Ads Why Your Google Search Traffic is Dropping (Its Not Panda)
  • Still Waiting for Windows 10 Upgrade?

    P. Chandra
    11 Aug 2015 | 6:47 am
    Are you still waiting for free Windows 10 upgrade to download and install on your computer? Well Windows 10 is downloading in the background as part of Windows update. Since...Read full original article at Still Waiting for Windows 10 Upgrade?©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Download Windows 8 Pro Upgrade for $14.99 Free Windows 10 Upgrade for All Windows 7/8 Computers Get Windows 10 App : Reserve Free Windows 10 Today [Photos]
  • Use Adsense Matched Content for Related Posts

    P. Chandra
    5 Aug 2015 | 7:28 am
    Did you know you can use Adsense Matched content to show related posts on your blog. Related posts and article suggestions are used by most sites to increase pageviews as...Read full original article at Use Adsense Matched Content for Related Posts©2015 QuickOnlineTips. All Rights Reserved. Related posts: How to Add Adsense Ads in Middle of Blog Posts Force Highest CTR AdSense Unit to Load First Load Google Adsense Async Script Only Once for All Ad Units
  • Lessons from First Amazon SES Email Campaign

    P. Chandra
    3 Aug 2015 | 8:59 am
    Well we sent out the first Amazon SES email campaign to all our nearly 11,000 email subscribers and lets see what the campaign reports indicate. This follows after we moved...Read full original article at Lessons from First Amazon SES Email Campaign©2015 QuickOnlineTips. All Rights Reserved. Related posts: Moving Feedburner/Feedblitz Email Subscribers to Amazon SES How to Find Best Amazon Reviews Amazon Kindle Black Friday Deals
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    that canadian girl

  • Episode 4: She used the C word!

    30 Aug 2015 | 1:44 pm
    It’s time for Episode 4 of Along The Lanes, my knitting podcast. I announce the winner of the Exploration Station vote – thanks for helping me pick! I’ve got a Finished Object, many WIPs and fun new ideas. Oh and I show you the Cart of Shame. Show Notes Twitter: Ravelry: Instagram: Ella Pullover: Stitched in Sweden on YouTube: Exploration Station by…
  • Episode 3: So much colour!

    25 Aug 2015 | 2:56 am
    Episode 3 of Along The Lanes, my knitting podcast about knitting, crafts and fluffy things, is now up on YouTube. In this episode, I show off rainbow noodle yarn, start flirting with a few future projects, and I can’t make up my mind! Head over and vote on your favourite combo on the Exploration Station colour scheme to help me out :D Twitter list of knitty and crafty people I love – Don’t forget to let me know if you tweet about your crafts and would like me to add you! Don’t forget to subscribe, and say hi on Twitter (@vero) and…
  • Stash Enhancement Edition: EasyKnits special!

    25 Aug 2015 | 2:55 am
      When the post arrived, I couldn’t keep my hands off this huge bag of yarn! Take a look at the short EasyKnits special episode for the fantastic yarn that arrived last week! :D
  • Along The Lanes: Episode 2 – Time Travel

    12 Aug 2015 | 3:56 am
    Last night, I published Episode 2 of Along The Lanes, my new podcast about knitting, crafts and fluffy things. This week, I’m sharing some progress updates, the story of my most worn and least worn Finished Objects, and opening some exciting post. You can watch it now on my new YouTube channel. As I’ve moved to a new channel, please re-subscribe to be notified when I add new videos! I already can’t wait to record the next one, and I suspect I’ll have some great stash acquisition to share in the next few days. And THANK YOU for watching! :D Show notes My Hitofude…
  • Along The Lanes: Episode 1 – New knitting podcast

    26 Jul 2015 | 12:11 pm
    After talking about it for… months? or years? I’ve finally got my act together and recorded my first podcast / vlog about knitting, crafts and squishy yarny things. I had so much fun recording and editing the first one that it’ll hopefully become a regular thing. It’s a good chance to play with video editing in ways that wouldn’t necessarily be suitable for work-related videos, and I get to waffle on about my favourite new yarns, patterns and projects – and anyone who’s ever got me started on those will know I’ve got a lot of love for the…
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Senior Cell Phone Plans - Simple & Easy to Use

    11 Aug 2015 | 3:51 am
    Choosing the best cell phone plan for a senior could be as complicated as choosing the right living arrangement. If you or a family member is over 50 and searching for a cell phone plan, you can find that big-name service providers just may not be suited to your needs. Luckily for retirees and seniors, there are companies and plans catered to users with a little more life experience
  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
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    Web Strategy by Jeremiah

  • The Collaborative Economy Defined

    27 Aug 2015 | 6:25 am
      The Collaborative Economy defined: An economic model where commonly available technologies enable people to get what they need from each other.   There are over 37 terms being used for this market, but the one that makes the most sense in terms of scope and accuracy is the Collaborative Economy. The above image is a screen capture from my powerpoint slide that I use in presentations, research, publications and with the Crowd Companies council, that we founded at the end of 2013. The honeycomb metaphor is an apt one; as it’s a representation of many individuals working…
  • Get Data and Stats for your Collaborative Economy Research

    21 Aug 2015 | 6:39 am
    As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market. Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will. The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis,…
  • Collaborative Startups Shift from Contractor to Employee Relationships

    30 Jul 2015 | 10:14 am
    On-demand startups, which are a subset of the Collaborative Economy, have been under scrutiny on worker treatment. They’re under the magnifying glass more than ever. This new industry, which was birthed  the 2008 recession, provided rise to the “gig” worker, or independent contractors. These part-time workers were offering their idle time, working multiple jobs, and offering their spare bedrooms to make ends meet. Many of the workers see the benefits of “being their own boss” as they can choose the time, service, and how they work –rather than reporting to a salaried job. In past…
  • Large Companies Ramp Up Adoption in the Collaborative Economy

    20 Jul 2015 | 10:18 pm
    The Collaborative Economy market is growing at an accelerated rate. Not only is adoption increasing by individuals at a rapid pace, but the VCs have invested a massive $16 Billion to pad the war chests of these disruptive P2P commerce startups. Corporations aren’t standing on the sidelines waiting to be disrupted, the progressive companies are leading the charge by deploying these same strategies and technologies. The following three slides show market growth, adoption by brands, and indicate how companies are deploying, you can view all the data in a Google Sheet, live on the web and…
  • Is the Crowd a Disruption or an Opportunity for Large Companies?

    12 Jun 2015 | 3:44 am
    Many are excited about the new collaborative economy, where people use common technologies to get what they need from each other. This has created disruptions for some industries, but overall, holds much business opportunity for progressive companies. Progressive companies can glean greater loyalty through crowdfunding, turn to the crowd for new co-innovation and launch their own sharing programmes to expand how they serve their customers new desires. Companies who ignore this trend are likely to suffer from disruption, but those that lean in can benefit from using the crowd to their…
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    Digital Transformation in the Enterprise

  • The Power of the Engaged Customer

    Len Devanna
    31 Aug 2015 | 2:02 pm
    Studies show that a customer who is fully-engaged with a brand represents an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. So why is 'engagement' so hard for brands?  I suspect that the uni-directional nature of the traditional web may be among the root causes. Digital was far easier for brands to navigate when it was a broadcast medium. Organizational complexities are also likely contributors. Should I respond to this? Am I 'allowed' to do so? Am I going to get in trouble? So how do you go about…
  • The Importance of Customer Experience

    Len Devanna
    22 Aug 2015 | 12:25 pm
    It's hard to believe that it's been six years since Watermark Consulting started their Customer Experience ROI study. But as time passes, the case only gets more compelling. Ask yourself - "Is customer experience truly critical to our business?" While everyone is going to answer with an emphatic yes, I suspect many of us have lost sight of what this truly means. Now ask yourself if you believe your brand is a leader in customer experience excellence. This one's a tad tougher, and the answer may serve as a bit of a wake up call. This question is at the core of Watermarks research. They looked…
  • From Broadcast to Engagement - The Art of Thank You

    Len Devanna
    12 Jun 2015 | 3:01 pm
    Imagine this scenario - I’m out to eat at a nice restaurant. The food is delicious. I see the chef passing by my table and compliment him on the wonderful work. He continues by me at a hurried pace without even making eye contact. Or perhaps this - I go to the front desk of the hotel I’m staying at and advise them that the A/C in my room isn’t working and it’s 100 degrees. Without response, they continue shuffling through papers or some similar distraction. These things just don’t happen in real life. So why do they happen in digital everyday? A recent Sprinklr report suggests that…
  • Pro tip #22 – You Don’t Need a Social Media Strategy

    Len Devanna
    21 Mar 2014 | 9:12 am
    I’m often asked how a company should measure success from their social media efforts. More often than not, the folks asking the question are thinking about things like numbers of followers, share of voice and overall brand sentiment. While these are interesting metrics on a micro scale, they’re not necessarily meaningful through a macro lens. To help frame the discussion, I suggest they envision their CEO asking for an update on social media impact. Leading with “We have x-thousand followers on (insert your platform) and x% share of voice” isn’t likely to get you that big promotion…
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    Des Walsh

  • Driving Transformational Change – Dan Musson [Podcast]

    Des Walsh
    19 Aug 2015 | 11:25 pm
    Dan Musson is CEO of the Australian Institute of Management – AIM – which for 75 years has been “helping people become managers and managers become leaders”. With 20 years experience in the financial services industry (retail, banking and insurance) under his belt, including senior executive positions in the Insurance Australia Group (IAG), the Bank of Queensland and BT Financial Group, Dan moved into the education sphere as Chief Operating Officer of Careers Australia, where he “fell in love with the value that educators provide to individuals and companies”. A range of…
  • Helping Executives be Successful, Safe and Sane [Podcast]

    Des Walsh
    11 Aug 2015 | 7:29 pm
    Interview with Jack Crumlin, Founding Director, Norton Crumlin & Associates   Keeping Executives Safe and Sane Do you ever see a business motto or tagline and think “Wish I’d thought of that first’’? That was my reaction when I saw on the website of the Sydney-based firm Norton Crumlin & Associates the line “Helping Executives be successful and keeping them safe and sane in the process”. What an attractive approach for working with executives! And as you’ll hear in this podcast of my interview with Norton Crumlin & Associates Founding Director Jack Crumlin, that…
  • Podcast: And Now, the Let’s Talk Leadership Show

    Des Walsh
    6 Aug 2015 | 5:39 am
    This first episode of Let’s Talk Leadership features just me, show host Des Walsh, talking about the new show, its focus, type of topics, frequency, duration of episodes and how to access the shows. It’s a short episode, just under 12 minutes. Key points Show starts from the assumption that the digital age has placed extra demands on leaders, especially because of the unrelentingly rapid pace of change Areas of challenge for leadership in the digital age include: “big data”; new power of the customer; mobile; intergenerational workforce; overwhelm; anxiety about digital…
  • New Podcast Show: Let’s Talk Leadership

    Des Walsh
    4 Aug 2015 | 12:08 am
    My New Podcast Show It’s been a while coming, but I’m about to launch my new podcast show, Let’s Talk Leadership, with the tagline “Updates, interviews and commentary on Leadership for the Digital Age”. That should give me plenty of scope! My intention is to publish on a weekly basis and possibly a bit more frequently for these first few weeks. Once I have four or five podcasts published I will be submitting the show to iTunes and Stitcher. While I am not committing to having a guest every week, I do intend that the majority of episodes will feature a…
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    Chad Barr Group

  • 40 Lessons Learned From Running My Business

    Chad Barr
    26 Aug 2015 | 3:21 pm
    This week’s reflection point: Almost five years ago I wrote and shared my original Lessons Learned From Running My Business article, which included 40 lessons that have become quite popular among our readers. Since then, I have added 40 additional lessons, which I mentioned and have made available in this article. In the spirit of learning and sharing, here are 40 additional lessons learned: I’ve been fortunate to work with some of the smartest clients in the world. I don’t take my role for granted in helping them increase their success and I also recognize the great gift I got…
  • 11 Ways to Promote Your Business Online

    Chad Barr
    19 Aug 2015 | 1:47 pm
    This week’s reflection point: The question of how to promote your business online is a recurring theme I hear quite often. Three years ago, I wrote the article How To Promote Your Website when I shared 21 ideas of doing so. Today, I am going to change the angle slightly and focus on how to promote your business online. Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Create podcasts by recording your own…
  • Juggling Connectivity

    Chad Barr
    12 Aug 2015 | 1:37 pm
    This week’s reflection point: We live in an era of constant and instant connectivity. Over the past 15 years, our society has undergone a complete transformation in terms of basic interactions. It’s no surprise that the kids who came of age during this time period, the infamous Millennials, are known as The On-Demand Generation. These days, it seems that anything you want, you can get on demand—or at least in 1 to 2 business days, with free shipping. On one hand, there’s an absurd side to all this connectivity. You can see it in the husband and wife who text each other…
  • Tips To Identifying Your Web Partner

    Chad Barr
    11 Aug 2015 | 1:30 am
    A few years back I shared several ideas on Finding The Right Web Partner. I just added a few more bullet points to the original article and decided to repurpose this article.
  • Cyber Strategies for Thought Leaders

    Chad Barr
    5 Aug 2015 | 5:54 am
    This week’s reflection point: No matter the industry, all top thought leaders share one thing in common: They’re prolific publishers of remarkable content. It’s no coincidence that today’s most prominent business leaders write so much. After all, extraordinary content is what propelled them to the top—and it’s what keeps them there. You can’t become an Olympic athlete, a James Beard award-winning chef, or a Grammy-toting musician without learning from the successful habits of former luminaries in your field. Thought leadership is no different. To find…
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  • Personal update- I’m joining Uber! Here’s why

    Andrew Chen
    24 Aug 2015 | 1:00 pm
    Hi readers, Big news: I’m headed to Uber to join the supply growth team. I’m incredibly excited to apply everything I know about growth and combine that with an explosive company on a historic trajectory. My new role will head up everything related to driver signups, referral programs, and top-of-funnel for the supply side. I’m lucky to join the incredible team at Uber to work on a product I use every day. Thank you to Ed Baker, Travis VanderZanden, and Travis Kalanick for bringing me on board. I’m joining Uber because it’s changing the world.
  • This is the Product Death Cycle. Why it happens, and how to break out of it

    Andrew Chen
    16 Jun 2015 | 9:45 am
    The hardest part of any new product launch is the beginning, when it’s not quite working, and you’re iterating and molding the experience to fix it. It may be the hardest phase, but it’s also the most fun. The Product Death Cycle All of this was on my mind when I saw a great tweet from about a year ago, on the Product Death Cycle, when things go wrong. David Bland, a management consultant based in San Francisco, tweeted this diagram: This is what I’m calling the Product Death Cycle – @davidjbland A year ago when I saw this, I retweeted this diagram right…
  • Quick update: Quoted in WSJ on dating apps, recent podcast interview, plus recent essays

    Andrew Chen
    11 Jun 2015 | 9:45 am
    Couple quick things that I wanted to batch up in a single post. A quote from me in the Wall Street Journal today First, there’s a quote from me in the Wall Street Journal today, for an article covering the opportunities/challenges of dating apps. I’ve been told the story will be on page B1 of the paper edition, but here’s the link for everyone who loves trees: The Dating Business: Love on the Rocks by Georgia Wells. The quote was pulled from a recent essay of mine on why investors are often skeptical of dating startups, which you can read: Why investors don’t…
  • New data shows losing 80% of mobile users is normal, and why the best apps do better

    Andrew Chen
    9 Jun 2015 | 9:45 am
    Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile intelligence startup Quettra and it’s founder/CEO Ankit Jain (formerly head of search+discovery for Google Play) to put together some exclusive data/graphs on retention rates** based on anonymized datapoints from…
  • Photos of the women who programmed the ENIAC, wrote the code for Apollo 11, and designed the Mac

    Andrew Chen
    4 Jun 2015 | 10:00 am
    Ada Lovelace, an early computing pioneer, featured prominently in Walter Isaacson’s book The Innovators Innovation is messy, and too easy to oversimplify After finishing Walter Isaacson’s biography of Steve Jobs, I eagerly devoured his followup book, The Innovators. This book zooms out to focus not on an individual, but on the teams of collaborators and competitors who’ve driven technology forward, and the messiness of innovation. The stars of the story turn out to be the often unappreciated women who contributed to computing at key moments, and the book fittingly…
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  • no mcwhopper? psht.

    28 Aug 2015 | 5:05 am
    It's not everyday that we do a follow-up on a breaking story - but this was well worth it. While McDonalds has refused Burger King's recent peace offering - not all has been lost. People are frankensteining the Big Mac and Whopper together (McWhopper as they called it) and reporting on their findings. The result? Welp, the words "meat-to-not-meat ratio was regrettable" and "I ate half of it and then it basically just disintegrated into primordial muck" were used. You'll have to check out the full review for yourself - and then google others! Tell us, what's your recipe?
  • the apple watch nightmare you must watch to believe (pun intended)

    28 Aug 2015 | 5:03 am
    Jealous of your friend with an Apple watch? Watch this hilarious video from the humor website, Vooza and you may think twice about buying one!
  • when a wandering eye is handy

    28 Aug 2015 | 5:02 am
    Creeping on people is awesome. Errrrr....we mean when you have something precious to look after, it's not a bad idea to install a surveillance system. But who has the money or the time to review hours and hours of footage. That's what's so beautiful about the Butterfleye. This home camera can actually detect when a human and/or animal is in the house, at which point the camera will record. At all other points, the camera turns off, eliminating the issue of having to spend copious amounts of time surfing through footage. Even cooler - when there's an unexpected person/animal in your house,…
  • bk fails to settle the beef with mcdonalds

    27 Aug 2015 | 6:08 am
    One day, Burger King said to McDonalds, 'Let's get together and be alright.' Specifically, it was intended to celebrate International Day of Peace. McDonalds decided that they were not down with the idea and responded with the Corporate equivalent of 'B**ch, plz,' closing out their open letter with, "A simple phone call will do next time." Seems that BK just dropped the ball while McD's dropped the mic.
  • celebrate 50 with spaghettios cupcakes

    27 Aug 2015 | 5:06 am
    SpaghettiOs has turned 50. They want to celebrate by having some cake. Not just any cake, thought, a red velvet cake made from SpaghettiOs. The experiment recipe gives you a cake that includes strained sauce from the canned pasta along with an icing and "STRAWBERRY SPAGHETTIOS TOPPING." Are you brave enough to try this out and celebrate the golden year of SpaghettiOs?
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    Stowe Boyd

  • "I love Slack, and think it’s an important tool that has been critical to our success. However, I do..."

    31 Aug 2015 | 5:16 am
    “I love Slack, and think it’s an important tool that has been critical to our success. However, I do think it could improve by adding functionality that helps promote a better balance between life and work — things like proper status messages and advanced vacation / away settings.” - That week I tried to unplug from Slack (via iamdanw)
  • "I suspect that the way I feel now, at summer’s end, is about how I’ll feel at the end of my life,..."

    31 Aug 2015 | 5:12 am
    “I suspect that the way I feel now, at summer’s end, is about how I’ll feel at the end of my life, assuming I have time and mind enough to reflect: bewildered by how unexpectedly everything turned out, regretful about all the things I didn’t get around to, clutching the handful of friends and funny stories I’ve amassed, and wondering where it all went. And I’ll probably still be evading the same truth I’m evading now: that the life I ended up with, much as I complain about it, was pretty much the one I chose. And my dissatisfactions with it are really with my own character, with…
  • "@KStreetHipster “We live in a world where there is more and more information, and less and..."

    31 Aug 2015 | 4:44 am
    “@KStreetHipster “We live in a world where there is more and more information, and less and less meaning.” ~ Jean Baudrillard— Jediphone (@Jediphone) August 31, 2015 ”
  • (via The Neoliberal Enclosure of Greek Democracy | David...

    31 Aug 2015 | 2:33 am
    (via The Neoliberal Enclosure of Greek Democracy | David Bollier)
  • Mets Find Lineup Solutions in a Single, Mysterious Chart

    30 Aug 2015 | 4:45 am
    Mets Find Lineup Solutions in a Single, Mysterious Chart: The Met’s manager, Terry Collins, relies on a algorithm-centric tool called the Matrix to decide who is on the field at any time.>The general idea behind the Matrix, though, is simple enough. It groups pitchers based on their repertory, velocity and other factors, compares how the Mets’ hitters have performed against that type of pitcher, and runs the data through an internally developed algorithm that places emphasis on the basic tenets of Alderson’s offensive philosophy: getting on base and hitting for power. The result is a…
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    Six Pixels of Separation

  • Over A Billion Served (In A Day), And Facebook Is Just Getting Started

    Mitch Joel
    31 Aug 2015 | 7:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Business Of Podcasting

    Mitch Joel
    30 Aug 2015 | 11:03 am
    Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to…
  • Have We Reached Peak Productivity?...It May Be Killing Us.

    Mitch Joel
    30 Aug 2015 | 10:30 am
    How much better can we get at work? TED Talks can be provocative. That's what the best ones are. That's what the best ones are supposed to do. Some might argue that it's more like popcorn than a proper meal. That these talks don't really do that much to either change the world, or to spread great ideas. I don't agree. I would argue that stimulating your brain to think in different ways about issues that lie on the periphery of the work that we do - day in and day out - is what makes our own creativity expand. It's where innovation sparks. I would also argue that spending about twenty minutes…
  • Six Links Worthy Of Your Attention #271

    Mitch Joel
    30 Aug 2015 | 10:01 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Louder Than Words... Finding Your Brand Voice

    Mitch Joel
    25 Aug 2015 | 4:58 am
    Episode #476 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative (also the name of his very popular podcast). Well, Todd is back with Louder Than Words, and it is a very important read (not just for creatives, but for anyone and everyone who is creating content). It's one thing to choose a…
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    Chris Pirillo

  • Getting Back into the Vinyl Groove

    Chris Pirillo
    28 Aug 2015 | 8:16 am
    Hello, My Gnomies!Yes, I actually own vinyl - does that surprise you? Two record albums came as a bonus for supporting one of my favorite bands of all time. Of course, I don't yet have an actual record player. Then again, I can't remember a time in my life when I'd ever purchased any kind …... Read the full article on
  • The Extreme Nature of Poison Ivy Rashes

    Chris Pirillo
    26 Aug 2015 | 9:25 pm
    This is a sponsored post written by me on behalf of Tec Labs. All opinions are 100% mine. Now that I’m a father, I have found myself freaking out about things that I’ve never freaked out about before. Like, I’ll wake up in the middle of the night and wonder if we need to stock... Read the full article on
  • It’s a Three-Ring Zoo in Seattle Now

    Chris Pirillo
    20 Aug 2015 | 7:26 pm
    Hello, My Gnomies!Did you miss me? Did you even know I was to be missed, but not really missing (because I'm really still here and have been far from silent in social over the past few days)?Well, you should be seeing me on Friday's Nightline show (on the ABC network). Yes, I'm coming back to... Read the full article on
  • Tapping the Mic Again

    Chris Pirillo
    14 Aug 2015 | 9:20 am
    Hello, My Gnomies!While "Smaller is Bigger" has been my mantra for at least a year and a half now, the rest of the galaxy appears to be stuck in the opposite lane. I'm still far more inclined to produce an event that brings together 1,000 passionate creators than an event that brings together... Read the full article on
  • Does Tech Make You Lazy?

    Chris Pirillo
    13 Aug 2015 | 1:54 pm
    Hello, My Gnomies!It's nice to have goals, but it's difficult to be in the position of wanting to achieve a goal after you've achieved it before. Such is the situation I find myself in wanting to shed a few bits of fat. I've done it before, but am in the process of doing it again.Thanks …... Read the full article on
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    Common Craft - Common Craft - Our Product is Explanation

  • New Video: Account Security (Why Strong Passwords are Not Enough)

    12 Aug 2015 | 10:35 am
    Our latest video explains why a strong password is not enough and what we can do to prevent problems with access to our sensitive accounts. It's called Account Security - Explained by Common Craft.   Here are the highlights: Learn how to make ExplainerGIFs like the one below with our FREE GUIDE. Watch the full video. About this video: From email to bank accounts and healthcare information, a lot of our sensitive information now lives online. Along with strong passwords, there are many things we can do to prevent access to this information. This video explains: The risk of others having…
  • Explainer Academy - Our Next Big Thing

    5 Aug 2015 | 9:28 am
    This is your invitation to join us on a new adventure. Every day, smart, well-meaning people write emails, have conversations or create documents that only make sense to one person: themselves. This lack of clarity causes frustration and wastes time.  We can do better.  That's why we're building the Explainer Academy.  The Explainer Academy will provide self-paced, online courses that will: Teach you how to repackage your ideas into explanations that are irresistibly clear and easy to understand for your audience and situation. Show you exactly how to turn your explanations into animated…
  • ExplainerGIFs - A Free Guide to Creating Useful Animated GIFs Using Common Tools

    30 Jun 2015 | 11:19 am
    Our free, self-paced guide will teach you how to create useful animated GIFs using common tools like PowerPoint and screencasting software. I’m quite sure you’ve seen animated GIFs on the web. Usually, they are short, looping clips of hilarious cats, or scenes from TV shows. GIFs have a long, wonderful history of being entertaining. We believe the format is capable of so much more. GIFs can be useful. In fact, I believe that animated GIFs have the potential to become a new kind of explainer experience; one that plays reliably across the web - and in email.  We call them ExplainerGIFs and…
  • New Video: Intellectual Property

    4 Jun 2015 | 10:19 am
    This video hits close to home. Like many of you, we depend on intellectual property laws. They are essential tools for helping creators build their careers and own the work they create. Unfortunately, the meaning and intent of the laws can be difficult to understand. We made this video to help others understand the basics and why the laws matter. Here are the highlights: About This Video This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to…
  • Thing Explainer: A New Book By Randall Munroe of xkcd

    13 May 2015 | 11:40 am
    What if you had to explain something very complex, like a rocket, and only use drawings and the 1000 most-used words in the English language?   That's the constraint that Randall Munroe made famous a while back when he explained a Saturn V rocket. For example, because the word "rocket" is not in the 1000 words, he called it an "up-goer" and that became the informal name for this kind of communication. You might remember a guest post by Sally James on this blog about the idea Mr. Munroe, whose work you may have seen on the web comic xkcd, is set to publish an entire book called Thing…
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    Drew's Marketing Minute

  • No one wants to be sold

    Drew McLellan
    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back […] The post No one wants to be sold appeared first on Drew's Marketing Minute.
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to, […] The post Dollar cost averaging equals marketing appeared first on Drew's Marketing Minute.
  • Fundraising is marketing

    Drew McLellan
    4 Aug 2015 | 1:30 pm
    Let’s face it — fundraising is marketing. I love the stories of the good old days in my community.  You’ve probably already heard the same sorts of stories in your community too.  How the “founding fathers” would gather over coffee and when the community had a need, they’d each pull out their checkbook and invest in […] The post Fundraising is marketing appeared first on Drew's Marketing Minute.
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for […] The post Pinpoint your sweet spot customers appeared first on Drew's Marketing Minute.
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so […] The post Playbook for word of mouth appeared first on Drew's Marketing Minute.
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    Social Media Club

  • Is it Possible to Market with a Goal to Break the Internet?

    31 Aug 2015 | 1:20 pm
    For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries of expected success. So when the famous picture of Kim Kardashian was posted it did go viral, but it probably wasn’t meant to. Remember the Gangham Style dance? How about #alexfromtarget? All of these forms of digital media did reach mass audiences…
  • Nostalgia Marketing: Is It Just A Phase?

    26 Aug 2015 | 9:45 pm
    Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be a memory that was cherished, an accomplishment achieved, an uphill battle overcome, or just something really funny. Apps like Timehop have allowed people to look back more frequently and see where they were a year or more ago on this very day. Facebook allows you to see friendships from years ago. It’s typically fun and enjoyable (unless it’s a memory you wish you didn’t have to relive – oops!) and…
  • Take a Tour of Dell’s Social Strategy with Alison Herzog

    Dennis Y
    21 Aug 2015 | 11:07 am
    One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s and ramen shops now. Alison, who ran social at FamilySearch in Salt Lake City, is now in charge of global social and strategy. You’ve probably seen her social media command center– enough of these tour write ups…
  • Less Than Penny Clicks Still Exist on Facebook…

    Dennis Y
    17 Aug 2015 | 12:37 pm
    …breathlessly exclaims the headline. Forget about whether these clicks are any good– if the targeting is good or copy evens draws in the right people. Hey, it’s all about penny clicks! And you clicked on this headline, didn’t you? I’ll tell you my secret strategy but only if you sign up in the next 24 hours, at which point it will be gone forever. I used to sell penny fans from the Philippines, but you got smart to that, so now I’m peddling penny clicks. 40 minutes into the video and I’ve still not mentioned anything specific. But maybe I can pry open…
  • What You Should Know About Pinterest

    Melissa L
    10 Aug 2015 | 11:14 am
    Pinterest is making some big moves in business to become, in my opinion, a marketing powerhouse. They recently opened up their promoted pins programs to the public. In beta testing they found the pins perform as well if not better than organic pins. They are seeing results lasting long after the campaign ends due to the evergreen nature of pins. Beta testing also revealed a market share expansion to a wider array of industries such as finance and automobiles. Sure, facebook, twitter and instagram all have these advertising programs, so what makes Pinterest so unique? Culture. The social app…
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    The Buzz Bin

  • Social Responsibility for Future Generations

    Rachel McPherson
    31 Aug 2015 | 7:59 am
    We are paying a very high price for our kids losing touch with the real world. Listen, I’m on my iPhone too much, but that doesn’t mean it’s a behavior that should be passed down to the next generation.  As a brand, you want to drive consumers offline – in store, of course. What if you could do more? What if you could encourage them to rethink their behaviors for them and their family? Nature Valley Granola Bars are trying to do just that with their new “Rediscover Nature” campaign which seeks to put childhood back outdoors. So they produced a spot where they asked three…
  • Do You Want Fries With That? 6 Steps For Going “Viral” (aka Someone take away my social media license, I just used the term “viral”)

    Anastasia Lopez
    28 Aug 2015 | 10:48 am
    The Big Mac. The Whopper. Two titans of the burger industry. Never has there been a bigger rivalry – two warring peoples living in one great nation. Will the war ever end? That’s the question Burger King posed this week to competitor and reigning burger giant, McDonalds. It was about the burgers…but not really. Really, it was about getting Burger King on the tongues of America (pun intended). So how did they “go viral?” Believe it or not, I can tell you exactly how they did it: they created content and a storyline people wanted to share. Then people did share it. Then people shared…
  • Medicine & Social Media: A Balancing Act

    Rebecca McRoberts
    27 Aug 2015 | 6:00 am
    Here on the PadillaCRT health team, we work with all kinds of clients—health systems, medical professionals, device-makers, you name it. A strong social presence is often key to growing an organization’s market presence, but when it comes to our clients, we know that balancing social media and patient privacy can be a tricky game. There’s a general absence of knowledge when it comes to the impact of the Health Insurance Portability and Accountability Act (HIPAA), so when it comes to social media, many health organizations and professionals are inclined to avoid the issue altogether. The…
  • License to Brew: 3 Ways Beer Partnerships Improve Brand Awareness

    Tameka Davis
    26 Aug 2015 | 7:07 am
    According to Global License, food and beverage licensing grew 9.5 percent representing $8.04 billion in licensed merchandise in 2010. It remains to be a growth segment today and increasingly you see it in brand extensions in the craft beer industry. From Fulton Brewery and New Belgium Brewing to Brewery Ommegang and 21st Amendment Brewery, a number of breweries are partnering with big brands like Wheaties, HBO, Ben & Jerry’s, and Count Chocula to create craft beers to reach broader audiences. Here are three ways your brand can improve consumer brand awareness with a strategic beer…
  • 6 Search Engine Facts that Make the Case for SEO

    Jason Poulos
    24 Aug 2015 | 7:09 am
    You and your client may be on the fence about allocating marketing or PR dollars towards a search engine friendly website and content. If that’s the case and you want to increase traffic, raise awareness, generate sales or leads on your website search should be a part of your digital strategy. Here are a few basic stats on why search is a valuable tactic: Why Consider Search? 1. 82% of Internet Users Use Search With the majority of internet users “looking” for content via search it’s important that your site is showing up on page one of Google. Source 2. Over 100 Billion Global…
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    Ryan Sholin

  • Remember blogging?

    Ryan Sholin
    4 Aug 2015 | 11:29 am
    Cracks me up. Every time. Not sure how it started, but my top skill of “Top Skills” on LinkedIn is Blogging. Remember blogging? Every now and then someone tells that joke. The one that goes “Remember blogs?” Ha. Ha ha. It’s funny, because the blogs won, and most of the websites/apps/screenthings we use on a daily basis either *are* blogs or they look like blogs. But we don’t write personal blogs these days, do we? (Look, I know this is well-trod territory, but every time I look at this particular personal blog and see the last post was May 2013, I feel…
  • May Linkdump

    Ryan Sholin
    31 May 2013 | 2:02 pm
    I read a lot of stuff. Or look at it, anyway. I save some of it. I tweet some of it. Not much, really. Here are some of the most interesting/useful/provocative/linkbaitey things I set aside for repeated/deeper/continued consumption since I last published a Linkdump post on April 10, 2013. Teacher Testimonial: How Rap Genius Fixed My English Class: If you haven’t been following my interest in emerging annotation platform Rap Genius, you’re missing out. I like it. I like the annotation tools, complete with a simple Redditish flavor of Markdown, I like the casual copyright…
  • #sholinonrap on Clayton Christensen

    Ryan Sholin
    24 May 2013 | 7:27 am
    It’s been a good week for guest speakers here at the office. Gary Vaynerchuk was here on Tuesday, and Clayton Christensen spoke yesterday. Pretty much a coincidence, I think, as their talks were part of two different programs here, but I think Christensen would happily cite @garyvee as an example of his theories in action. So Gary was fun, but I was looking forward to Christensen. There’s a not-too-thin logical chain where I have a job in this industry because of his research getting into the hands of certain early online news adopters. When Gary spoke, I think I promised Sean…
  • This is a linkdump

    Ryan Sholin
    10 Apr 2013 | 2:31 pm
    At the risk of doing what I’m best at — overstating the obvious — you might have noticed that I don’t use this blog much anymore. Actually, I do use it, maybe once a year or so, to communicate the fact that I don’t write many blog posts these days, and you should just follow me on Twitter or somewhere else if you’re interested. But that’s barely true. I don’t “talk” about “media” stuff much on Twitter, although I sort of do, depending on how you feel about reading between the lines, but sometimes a GIF is just a GIF.
  • 11 websites that should never, ever have a Facebook open graph read action that tells my friends what I am looking at on the Internet

    Ryan Sholin
    29 Nov 2012 | 7:06 am
    Gawker Deadspin Most other Gawker sites, really. Reddit TMZ Amazon Any website mentioning the name “Hunter Moore” Every alternative weekly ever. Yahoo News Slideshows YouTube Anything still hosted at a domain  
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  • A Millennial Approach to Mentoring

    Maddie Grant
    31 Aug 2015 | 4:00 am
    This post originally appeared on the Higher Logic blog, where I’m posting an ongoing series related to Millennials and online community.  I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.  And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details! ———- Mentoring has been around since the dawn of time, and it certainly has been a central tenet within associations. Many of us can think of…
  • So did you GO to #ASAE15?

    Maddie Grant
    27 Aug 2015 | 4:00 am
    By Adele Cehrs, CEO of Epic PR Group and Author of SPIKE Your Brand ROI ———— You’re here, you went, you made sure you didn’t
  • Association Social Media: Kelli Windsor, Food Marketing Institute

    Maddie Grant
    26 Aug 2015 | 4:00 am
    I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.  Here’s a snippet of my conversation with just one of several great association social media folks.  Don’t forget, if you do social media for an association or nonprofit and would like to be interviewed for SocialFish, contact me anytime.  We love to hear about what you guys are up to. ——— Please introduce yourself and…
  • A Strategic Guide to Social Media for Nonprofits

    Maddie Grant
    24 Aug 2015 | 4:00 am
    Reposted from Sprout Social with permission.  By Alicia Johnston.   GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at…
  • xPotomac – Be there or be [ ]

    Maddie Grant
    22 Aug 2015 | 5:00 am
    Will you be in DC on August 27?  Then you can’t miss this year’s xPotomac.  It’s the awesomest day-long conference ever, described last year as being “the master class to every other social media conference’s kindergarten.”  The speakers are smart and savvy, the audience is involved at every step (it’s a 20 minute presentation/20 minute discussion format for every slot), there’s NO POWERPOINT (fishbowl style, audience in the round) and it’s just flippin excellent. Not to mention that for the first time ever, Jamie and I will be…
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    Christopher S. Penn

  • Simple travel tip: USPS flat rate large box

    Christopher S Penn
    31 Aug 2015 | 5:50 am
    When I travel on business, I occasionally do pick up things from my travels, such as interesting trade show giveaways, the random souvenir, client materials, etc. After a few trips, you learn to minimize what you pack and travel with. Going on the road is easy – you have total control over what you pack. Coming back after travel? You can get some interesting wildcards in your luggage. Consider then, what it costs to bring some extra stuff back: Depending on what you’re carrying, the checked baggage fee may cost more than the items are worth. For less stress, less heavy lifting,…
  • Beware of marketing assumptions

    Christopher S Penn
    27 Aug 2015 | 5:52 am
    I’ve had the pleasure and privilege of speaking at the Hawai‘i Tourism Association’s annual conference in Honolulu, a gorgeous city. I’d not been to Honolulu before, so it was fascinating to walk around a city in which Japanese is more or less the de facto second language. Signs, menus, directions – all have Japanese versions next to their English versions. It’s been great to practice my very rusty Japanese skills. Here’s the interesting assumption people make about me. Shopkeepers, store owners, and other tourists assume I speak Japanese. It’s…
  • 3 Ways to Maximize Conference and Event Marketing

    Christopher S Penn
    26 Aug 2015 | 6:16 am
    One of the real world marketing questions I’m asked often is whether events and conferences matter, from a marketing point of view. Do they help to generate business? The answer is a qualified yes – as long as you do it right. First, if you don’t know why you’re going, don’t go. “Because our competitors are there” isn’t a great reason. Ask if your audience is at the show. The easiest way to establish this? Look at the previous year’s hashtag on social media and who used it, then randomly sample the Twitter biographies of people who used…
  • Travel Day: DIY Sodastream Soda Maker

    Christopher S Penn
    25 Aug 2015 | 3:44 am
    David B. Thomas inquired, based on a Facebook post I’d made a month or so ago, about how hard it was to make your own Sodastream-like machine at home. The answer is, not terribly hard – and much more cost effective in the long run. One of my annoyances at the Sodastream I owned was that I had to change out the canister every month or so; it made about 30 liters of carbonated water, which was okay. The cost per liter was about 50 cents a liter, which is still a savings over the grocery store. In typical hacker fashion, I asked, what if I could do this myself? What if there were…
  • How to measure live video impact on marketing

    Christopher S Penn
    24 Aug 2015 | 3:06 am
    One of the questions marketers have struggled with in recent days is how to make all these new video services work to drive business. How do you make Periscope, Blab, Meerkat, etc. generate some actual results? How can we measure the effectiveness of our online video efforts? First, let’s establish what we want to accomplish in terms of goals. Do you have sales objectives? Lead generation objectives? Awareness and brand objectives? What your goal is determines how you’ll measure. The simplest way to measure the effectiveness of any channel is through quarantine. Establish unique,…
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  • Glip: A dazzling new project management tool

    JD Lasica
    27 Aug 2015 | 4:00 am
    A screenshot of a recent Cruiseable team video chat on Glip. And the major disappointment that is Disqus This is part three of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Glip and Disqus. Also see: • Part 1: Great tech startups begin with a great development team • Part 2: Followerwonk: A powerful tool to up your Twitter game – See more at: Target audience: Entrepreneurs, startup teams, angel investors,…
  • Followerwonk: A powerful tool to up your Twitter game

    JD Lasica
    20 Aug 2015 | 2:01 am
    Here’s a video showing you how we’re using FollowerWonk for our new startup, Cruiseable. And why increasing your @contacts score is vital to your brand’s health This is part two of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Followerwonk to increase Cruiseable’s footprint in social media. Also see: • Part 1: Great tech startups begin with a great development team Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators,…
  • Great tech startups begin with a great development team

    JD Lasica
    10 Aug 2015 | 3:44 am
    Ela Goczyńska-Han, COO/Business Development Chief of Coders Mill, at the company’s table at the Launch Festival in San Francisco in March (Photo by JD Lasica). This is part one of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at the decision to hire an overseas development team, Coders Mill. Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts. During the past 16 months, as longtime readers know (and this blog goes back a long…
  • Tools to find and engage your true-blue fans

    Chris Abraham
    5 Aug 2015 | 3:48 am
    Chris details his online influencer process Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Today I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach, long-tail blogger outreach, and social media marketing so a major part of my services include sifting through the entire Internet to come up with a hyper-targeted list of online influencers with whom to engage during the…
  • Does your small business or startup qualify for Wikipedia?

    27 Jul 2015 | 3:02 am
    Target audience: Small businesses, startups, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists. By Mike Wood Wikipedia is the seventh most visited website in the world. Since its inception, companies have been using it as a way to establish their brands. Wikipedia can be a great way to promote your business, but you can’t just go in and create a promotional entry — you have to follow the rules. For companies such as General Motors, Citibank and Facebook, there’s no question that they qualify for an entry in…
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  • My iPhone Wish List

    Brian S Hall
    31 Aug 2015 | 1:10 pm
    Unless Tim Cook wishes to be a full-time guest on CNBC’s Mad Money, it’s a safe bet that Apple will introduce new iPhones at it’s keynote event next week. As usual, there is no great shortage of rumors and posturing. The invitation to the event simply states: “Hey Siri, give us a hint.” Given this single clue, I suspect there will be a major emphasis on Siri, with speed and query enhancements comprising only a small bit of the change. I would not be surprised if Siri appears on new products, such as an entirely new Apple TV, and quite possibly on select third-party…
  • Twitter takes on Facebook, Snapchat with improved photo tools

    Nathaniel Mott
    31 Aug 2015 | 10:20 am
    New image and video editing tools revealed in recent tweets from various celebrities show that Twitter is, once again, bringing the fight to Facebook and Snapchat. The new tools appear to allow Twitter users to share images with text overlays, stickers, and other modifications. Twitter’s existing tools merely allow people to crop images or run them through filters that greatly change their appearance, whether it’s by upping the contrast or making them look like old Polaroid shots. Here’s one of the more popular examples of what the new tools can do, courtesy of Taylor…
  • Dropbox might not die off in a market correction after all

    Chris Dannen
    28 Aug 2015 | 3:30 pm
    On the leeward side of the stock market correction on August 24, it would be natural to speculate which big private tech companies might run out of gas if markets took a more persistent downturn. Resoundingly, one of the most common picks for bubble-poppers is Dropbox. Ever since Steve Jobs famously disparaged it as “not a product” there have been speculations that it would die along with the file sharing business. But new features indicate a direction that would let it thrive. Increasingly, software interfaces are moving towards dialog-based paradigm: both smart assistants like Facebook…
  • How cord cutting is changing the nature of audience reach

    Frank Sinton
    28 Aug 2015 | 6:00 am
    Frank is CEO of Beachfront Media. In the emerging multi-platform era, reaching an audience is no longer merely as simple as waiting for them to turn on their television sets. As a viewer-based society, the multitude of formats currently available makes it possible to quite literally “cut the cord,” and take our content with us. However, with this proverbial cord-cutting comes consequences that are going to require creators and advertisers alike to rethink their content delivery strategies. In this new era, the rules of broadcast cable do not apply. Content creators require a whole new…
  • Facebook sees over 1 billion people using the service in a single day

    Tom Cheredar
    27 Aug 2015 | 2:33 pm
    Facebook reached a new milestone earlier this week as the social network saw one-seventh of the world’s population (aka 1 billion people) logged into the service in a single day. The world’s biggest social network is still driving user growth, but as most people have a Facebook account by now, seeing a significant portion of the population all using the site over a 24-hour period seems like an achievement worth bragging about. This is especially true with the company attempting to increase the amount of time its users spend on Facebook, which has an impact on advertising revenue.
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  • So You’ve Been Hacked

    Richard Millington
    28 Aug 2015 | 9:40 am
    Your members don’t care how or why their private information was published online. They don’t care what steps you’re taking to secure the site or make sure it doesn’t happen again in the future. And they certainly don’t care how upset or violated you feel about it. They only care how likely they will be hurt socially or financially. Any message you send after a hack that doesn’t tackle their core questions is a waste of oxygen. E.g. Will my friends/colleagues see my embarrassing pictures or compromising e-mails?  Will I be charged for things I didn’t buy? Will my husband/wife…
  • Every Member Has ‘Tells’ That Help You Increase Engagement

    Richard Millington
    27 Aug 2015 | 1:29 pm
    If you read the archives of Waiter Rant (circa 2006 – 2008), you quickly notice Steve can read his customers incredibly well. Within moments of entering a customer he’s sized you up and knows what you want. Some want the experience, some want to be left alone, some want their status reaffirmed. Every customer walking into that restaurant feels they are unique, but with enough experience and enough data-points they all fall within a handful of archetypes. Managing any type of social group is similar. Once you’ve seen enough members you can spot their tells. You can…
  • When Is The Best Time To Publish?

    Richard Millington
    26 Aug 2015 | 10:15 am
    Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars Then the internet (and sites like Mashable/Lifehacker/BoingBoing) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive the message. We combined both lessons to create a monster. The content calendar triumphed over the message. Posting at increasingly short intervals became more important than having something important to say. This…
  • Finding The Self-Belief To Lead A Social Group

    Richard Millington
    24 Aug 2015 | 8:45 am
    Many of us carry self-belief issues that stop us from being as good at  leading a social group as we should be. We have feelings of not being good enough. We worry people won’t listen to us. We don’t lead because people might not follow. Worse yet, they might mock us for trying. These often stem from negative high-school experiences. We might have internalized negative external events. If your class once laughed at your spoken essay, you might assume you’re bad at public speaking and avoid any similar situation. If your group solely communicates online, you might just be able to go…
  • Changing The Opinions Of Members: A Series of Smaller Steps

    Richard Millington
    21 Aug 2015 | 8:35 am
    Can you recall radically changing your position on any topic because of a single message? Can you recall the last time you changed your mind about anything at all? Most of us might struggle with this. But we’ve probably changed our minds on a lot of things over the course of a decade or more. The change happens so gradually we don’t notice it. Your political views have probably become more pragmatic since you were 18. Your opinions of the people you’re closest to have probably been flexible too. Perhaps things you never liked are now a big part of your life. Opinions change…but…
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    Daily Blog Tips

  • How to Email Busy Bloggers and Get Response

    Daniel Scocco
    25 Aug 2015 | 7:37 am
    Do you know what happens after you click send an email to a busy blogger? Well, you guessed it right. It gets ignored. Most top bloggers are busy. They’re extremely busy. At an average, every influential blogger receives anything around 150 to 200 new emails every single day. Unless and until he’s a superman, he won’t get enough time to read each and every email he gets. So what busy bloggers generally do? They ignore most of their emails! How do they decide which emails to ignore and which ones to respond? And how can you write emails that get response? Are you curious to find out?
  • Have Customers Who Need Images? Check Out Bigstock Ambassador

    Mark Zeni
    19 Aug 2015 | 6:47 am
    As you probably know, word of mouth is paramount in every segment today. The explosion of social media and review sites made sharing your opinion about a service or product incredibly easy. If you have readers or customers who need royalty-free photos, you should become a Bigstock Ambassador. First of all, if you have a blog or website and is not using affiliate marketing to monetize it, you are missing out. Affiliate marketing is when you promote the products or services of another company, and whenever you referrer refer a lead or customer, you earn a commission. It’s a great way to…
  • 10 Tools Bloggers Can Use For Promotion on Social Media

    Guest Author
    16 Aug 2015 | 9:44 pm
    Whether you are an individual or a company, social media channels are worth giving a go. They say you have to be where you customers are—and that is definitely social media for most people who own a smartphone. According to Techcrunch, 80% of all online adults now own a smartphone. Social media provides a unique link to customers that were never there before. Easy, in-expense, personal, and direct communication, this channel is an all-in-one package of pros and few, if any, cons. It also enables your “wooed” customers to market your brand without even asking them to. Making use of all…
  • 7 Proven Online Business Models that Work in 2015

    Guest Author
    10 Aug 2015 | 9:57 am
    Recent data published by Internet Retailer reveals that online sales totaled $304.91 billion in 2014, a 15.4% increase from 2013, and that an estimated $350 billion will be spent online at the end of this year (2015). This is in the US alone. While we’re all obsessed with the Mark Zuckerbergs, Jeff Bezos, Larry Pages and Sergey Brins of this world, the fact remains that there are a lot of average people making a difference, and ensuring a comfortable living for themselves without necessarily having to create the next big thing. If you are yet to start an online business, all data and…
  • What Is the Ideal Length for a Blog Post?

    Guest Author
    1 Aug 2015 | 5:17 am
    There is no arguing the point that the Internet runs on content and that quality copy is essential to success. There is, however, some debate over the perfect length of a blog post and how its word count influences its overall performance. There will always be valid points to both sides, as the art of content marketing has more in common with consumer psychology than any exact science. That said, the purpose of this article is to address the ideal length of a blog post as relevant to the needs of professional bloggers. Fortunately, solid research has been done to shed light on the topic and…
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    Context Over Dogma

  • Shorter Is Better. Deal With It.

    Matt Peters
    13 Aug 2015 | 12:50 pm
    I’ve noticed an interesting trend among social media marketers lately: they are trying to cram more and more content into each social post. I thought it was common knowledge (not to mention commons sense) that shorter captions tend to perform better on platforms like Facebook and Instagram. I’ve always tried to hold myself to conveying one idea and one idea only in each post. This trend came into focus for me last week in a meeting where the client was actually advocating for paragraph-long captions on their Instagram posts in order to “convey the full story.” I was…
  • Facebook Analysis – The Nerdist

    Ed Gazarian
    3 Sep 2013 | 10:01 am
    We here at Pandemic Labs are big fans of The Nerdist. Using the Watchtower Analytics platform, we took a hard look at their Facebook Page. View the infographic here, and read below to see what we found. The Nerdist posts a lot of links. Many of those are Facebook posts announcing the release of a new episode of The Nerdist Podcast. That’s cool, guys. But consider posting a single photo (Of the guest? Of the scene while recording?) and linking to the new episode from the image’s caption. Your EdgeRank will improve, and your clickthroughs will follow suit. Weekend posts from The…
  • Facebook Analysis – Marvel vs. DC

    Ed Gazarian
    1 Aug 2013 | 1:13 pm
    In previous blog posts, strategies for the development and deployment of smart Facebook fan acquisition campaigns have been outlined. In this post, we’re going to look at two houses, both alike in dignity. Using Watchtower Analytics, we analyzed the Facebooking of the two biggest comic book publishers out there. Here’s what we found. Both brands lean heavily on the 12:00 pm Eastern posting time. This suggests a mechanical schedule that isn’t optimized for the times at which each brand receives proportionally higher engagement, as detailed below. Both brands are neglecting…
  • A Video Letter to Odwalla

    Matt Peters
    2 Apr 2013 | 1:24 pm
    I love Odwalla products. They taste good and at least I think they are better for me than drinking yet another Diet Coke. Here is a short video letter to Odwalla where we quickly explore a major hole in their Facebook strategy that we discovered using Watchtower. [iframe src=”″ width=”100%” height=”386″] Summary: They have got to start posting on the weekends!
  • An Open Letter to the San Francisco 49ers

    Greg Shumchenia
    30 Jan 2013 | 4:29 am
    Looks like you’re enjoying an extra 2.5 million interactions this month thanks to that NFC Championship win. The extra interactions brought your engagement rate up from a somewhat respectable 0.70% to a whopping 1.59%. You’re approaching the Super Bowl and Facebook Page dominance, but there are still a few areas where you can improve. Most notably the timing of your content. Take a look at the graph below. Your fans love to engage with your content when you post it between 11pm – 4am EST, but these are some of your lowest volume posting times. Instead you post mostly at 1pm and 2pm EST…
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    Ryan A

  • Use of Trading Pins to Support your Team

    Paul Wilhelm
    4 Aug 2015 | 2:39 am
    As America’s national sport, baseball has fans in every state. Most of them grew up playing baseball in their backyard. It’s like tradition for everyone to have a favorite baseball team to support. The best thing to show your support for your team is to watch their game live. Nothing beats the satisfaction of being watching your team strike that ball! You might want to wear your favorite jersey during a game. Baseball fans are among the most passionate fans in the world. They can’t afford to miss a game. Fans always want to see their teams live and if their favorites hit a homerun,…
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  • Born Creative – Our New Book Will Be Free For 500 People

    Harry Hoover
    12 Aug 2015 | 11:37 am
    We’re publishing a new book soon called Born Creative: Free Your Mind, Free Yourself. If you would like to know when it is available, subscribe using the “Join Now” button below. I plan to give the book away to 500 people. So, if you sign up, you will be the first when and where to go to get your free copy.   Sign Up Today! required Email Address: Email & Social Media Marketing by VerticalResponse Other Posts You Might LikeMarketers: Video’s Time Has ComeZemanta
  • Marketers: Video’s Time Has Come

    Harry Hoover
    13 Apr 2015 | 1:26 pm
                          Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Forbes reports that 75% of executives they surveyed said they watch…
  • The Best Of THINKing – Check Out Our Top Posts

    Harry Hoover
    22 Aug 2014 | 10:52 am
    At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. Creativity Boost #3 – Dictionary Excursion – this post illustrates a creativity technique to give you a quick creativity boost. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D. Johnson, this post discusses the difference between an issue, a crisis and an emergency in order to help you…
  • Top Of The Food Chain, Baby

    Harry Hoover
    12 Aug 2014 | 12:28 pm
                            Since humans swung naked out of the trees on to the Serengeti plains, we have been creative. We had to be. Look at us. Scrawny and hairless surrounded by big cats and other predators. If we had not used those big brains then, we would not be at the top of today’s food chain. But many people don’t believe they are creative. You are. You have limitless creative ability, but you must believe it to achieve it. Research shows that everyone has creative abilities. The more training you have and the more…
  • Getting To Why

    Harry Hoover
    4 Mar 2014 | 1:09 pm
    Inspiring the people in your company to do great things is not rocket science. However, it takes work on the part of leadership to define that inspiring message and drive it home. We’ve talked about this before in our post that laid out how Lewis and Clark inspired the Corps of Discovery to greatness by tapping into employee passion. Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and…
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    New Marketing and Interactive

  • 52 Types of Marketing Strategies (Dean Whitney)
    16 Aug 2015 | 7:15 pm
    Great deck by; 52 Types of Marketing Strategies to help you build awareness and attract new customers. 52 Types of Marketing Strategies from The Cult Branding Company Continue... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Marketing Lead Nurturing Illustrated [Infographic] (Dean Whitney)
    1 Aug 2015 | 2:47 am
    Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status.... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Should Apple Watch Apps Be Part of Your Business Solution? (Dean Whitney)
    29 Jun 2015 | 6:35 pm
    The Market While all of the major players producing watches and other wearables are staying very tight-lipped about the total sales of their product, one thing is clear: wearables are here to stay.... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • The Collaborative Economy Can Ignite Businesses (Dean Whitney)
    18 Jun 2015 | 2:10 pm
    The collaborative economy, which is based on sharing goods and services, has allowed companies to take latent resources and organize them into booming businesses. Startups no longer have to develop... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
  • Aericon Lean Action Plan System (LAPs) (Dean Whitney)
    14 Jun 2015 | 10:22 am
    What’s the fastest way to get your business from where it is now to where you want it to be? You need to focus on only what will deliver the most value. How can you do that? The Lean Action... An early pioneer in interactive media, sought after speaker and leading expert on search and social media marketing, Dean Whitney is the Founder of Dean Whitney Interactive.
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    Direct Marketing Observations

  • Ashley Madison and the Case for In the Moment Marketing

    marc meyer
    20 Aug 2015 | 9:24 am
    Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. Think Bitcoins and Silk Road but in the name of cheating… For those in the know, this is just another notch in the belt of just how “nonprivate” your privacy is and how your data is, for wont of a better analogy, nothing more than sargassum…
  • What’s the Sweet Spot for Content Marketing?

    marc meyer
    17 Apr 2015 | 8:31 am
    It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. We don’t really. We have an idea but as the sophistication of our digital world becomes more…
  • Don’t Mistake Activity for Effectiveness in Social Media

    marc meyer
    23 Mar 2015 | 11:26 am
    The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our…
  • The One Mistake Every Marketer Makes with Social Media Every Day

    marc meyer
    18 Mar 2015 | 7:42 am
    I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. Let me put that notion to bed quickly. It does work, it is not useless and it is not dying any time soon. If anything, social media might be the Benjamin Button of digital these days. But I digress. You’re…
  • The Content Paradigm Shift

    marc meyer
    17 Mar 2015 | 8:55 am
    I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. In the hopes…
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    MJM » MJM |

  • Hello world!

    6 Aug 2015 | 7:43 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Brass Tack Thinking

  • 40 Random Lessons from 40 Years On Earth

    Amber Naslund
    29 Aug 2015 | 4:38 pm
    I turned 40 last weekend, and as I reflected on that, I wondered what I’d tell my kid about what I’d learned on the planet so far. This is what I came up with. 1. Unless you’re in the business of saving lives at work, you aren’t. It’s okay for not everything to be treated like a life-threatening situation. 2. Maya Angelou was right. When someone shows you who they really are, believe them. The first time. 3. Life changes on a dime. Hug more people because they too often disappear and you’ll regret not doing so. 4. Have a hobby of your own. People who are interested in…
  • The One Rule That Changed My Work-Life Balance Forever

    Amber Naslund
    27 Jul 2015 | 5:23 pm
    I get really frustrated when I read productivity articles. How to do more in your workday, how to hustle and work 14 hour days without burning out, the twelve apps you should use to automate your work life… enough. Here’s the backstory: I’ve been in the workforce for 21 years now. I’ve managed teams since year three, and I’m now an executive at a growth-trajectory software company. If anyone knows about the “busy trap”, I do. I’ve come close more than once to utterly burning myself out on work. (Mostly because my self-worth was far, far too tied…
  • The Startups No One Talks About.

    Amber Naslund
    14 May 2015 | 6:00 am
      If you listen to the tech media, the definition of a startup is pretty much: A technology company Funded by venture capital Geared toward some kind of “exit” event (either acquisition or IPO, more often the former) But the reality is that a startup can be any number of different kinds of businesses. The nature of a “startup” as opposed to simply a small or new business is —  according to Paul Graham, the co-founder of Y Combinator — that it is designed for growth, and that it is in place to test the models that will fuel that growth. By that…
  • It’s Time For Some New Voices in Tech.

    Amber Naslund
    12 May 2015 | 9:01 am
    I think it’s high time for a new generation of tech leaders — and voices — that aren’t VC-saturated silicon bubble dwellers but people who are deep in the dirt and working hard to build sustainable companies, not just quick exits. I know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. And yes, that includes learning to express mine. For the 8 or so years I’ve been actively working in tech (and the many more when it was part of my job), I’ve wanted to write about my perspective. To…
  • Having Purpose To Your Story.

    Amber Naslund
    26 Mar 2015 | 7:00 am
    If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit. I figured I’d share it with you. The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful. The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet. If I believe in what I’m doing, what I’m talking about, what I’m selling…
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  • This Supplement May Reduce Risk of Psychotic Disorders

    Jeremy Dean
    31 Aug 2015 | 8:58 am
    First study to show a positive effect of this supplement on serious mental illness. » Continue reading: This Supplement May Reduce Risk of Psychotic Disorders » Read, the new site from PsyBlog's author Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia The Personality Trait That Doubles Alzheimer’s Risk How Cynical Personality Traits Affect Dementia Risk A High IQ May Also Have This Mental Cost, Psychologists Find
  • Four Common Foods That May Lower Risk of Depression

    Jeremy Dean
    30 Aug 2015 | 8:39 am
    ...and three foods linked to increased risk of depression. » Continue reading: Four Common Foods That May Lower Risk of Depression » Read, the new site from PsyBlog's author Related articles: 10 Most Addictive Foods: All But One Are Highly Processed A Common Vitamin Deficiency Linked to Depression in Women New MIND Diet Lowers Risk of Alzheimer’s Disease Over 50% These Everyday Foods Have a Powerful Connection With Mental Wellbeing 4 Very Common Medicines Newly Linked to Irreversible Dementia Risk
  • The Nomophobia Test: Fear of Being Without Your Mobile Phone

    Jeremy Dean
    29 Aug 2015 | 7:08 am
    Take the test for 'nomophobia': short for "no-mobile-phone phobia". » Continue reading: The Nomophobia Test: Fear of Being Without Your Mobile Phone » Read, the new site from PsyBlog's author Related articles: 3 Ways a Smartphone Can Detect If You’re Depressed Fear of Math: How Much is Genetic? How Agreeable Are You? One-Minute Personality Test Are You Conscientious Or a Slacker? Quick Personality Test Reveals All… One Minute Personality Test: Are You An Introvert, Extrovert or Something Else?
  • Kissing: The Countries Where It’s Considered Uncomfortable or Disgusting

    Jeremy Dean
    28 Aug 2015 | 7:03 am
    Romantic kissing is considered weird in a surprisingly high number of countries. » Continue reading: Kissing: The Countries Where It’s Considered Uncomfortable or Disgusting » Read, the new site from PsyBlog's author Related articles: Kissing: Its Vital Role in Choosing and Keeping Partners The 5 Happiest Countries And What Makes Them So Happy The Quick Eye Movement That Reveals Whether It’s Love or Lust Brain Map of Love and Desire Wearing Red: The Danger Signals It Sends
  • How To Feel Good About Making Mistakes

    Jeremy Dean
    27 Aug 2015 | 7:18 am
    Sometimes we need to make mistakes in order to learn and grow. » Continue reading: How To Feel Good About Making Mistakes » Read, the new site from PsyBlog's author Related articles: Promises: The Psychology of Making, Breaking or Exceeding Them The Happiness Equation: It Can Predict How Good You Will Feel Moment-by-Moment Falling in Love Takes One-Fifth of a Second How To Set Better Goals: Avoid Four Common Mistakes How To Enhance Learning: Even of Things You Are Not Interested In
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    Regular Geek

  • Geek Reading August 31, 2015

    Robert Diana
    31 Aug 2015 | 5:30 am
    Two good startup articles lead today. First, Paul Graham talks about why it is safe for founders to be nice. It was good to see this because so many people think the founders need to be much tougher. On TechCrunch, we have the math behind SaaS startup valuations. This is a good read for people wondering how to value their startup. For those of you interested in distributed systems, I give you this wonderful tweet: There are only two hard problems in distributed systems: 2. Exactly-once delivery 1. Guaranteed order of messages 2. Exactly-once delivery — Mathias Verraes (@mathiasverraes)…
  • Geek Reading August 28, 2015

    Robert Diana
    28 Aug 2015 | 5:30 am
    Two completely unrelated stories lead our day. First, TechCrunch reports on the new keyboard that LG made for mobile devices. That doesn’t sound interesting until you hear that it rolls up into a stick. If it is as good as it looks, I will be getting one. The Washington Post talks about the trading anomalies this past Monday. Basically, there is the possibility of a software defect in some ETFs that caused a rapid decline and just as quick a recovery. I am sure most of you have never asked about testing an edge case where the Chinese market is crashing and there is a sudden selloff in…
  • Geek Reading August 27, 2015

    Robert Diana
    27 Aug 2015 | 5:30 am
    We do not start today with great news. The NY Times reports on the sudden death of Joseph Traub, a professor I once had in college. He was basically a legend in the academic world, and it is a shame to see him go. In other news, Google Cloud Platform announced the general availability of Google Container Engine. As always, enjoy today’s items, and please participate in the discussions on these sites. Top Stories Joseph Traub, Who Helped Bring Computer Science to Universities, Dies at 83 | NY Times Startups, Career and Process The Product Roadmap is Not the Project Portfolio | Johanna…
  • Geek Reading August 26, 2015

    Robert Diana
    26 Aug 2015 | 5:30 am
    Leading off today, we have MIT News reporting on crash-tolerant data storage. This could be an interesting development, but we have to see if it takes hold in industry. Google Cloud Platform announces the availability of user defined functions (UDFs) in Google BigQuery. My understanding is that this missing piece was a major complaint about the BigQuery platform. In a slightly more geeky post, the YunoJuno Tech Team shows us how to use SQL window functions to generate a report on month-over-month and year-over-year revenue numbers. More importantly, it shows that SQL can be more advanced than…
  • Geek Reading August 25, 2015

    Robert Diana
    25 Aug 2015 | 5:30 am
    There are a lot of interesting articles today, but not one particular area of focus. On Conversation Agent, Valeria Maltoni talks about why simple rules produce better decisions. Google Webmaster Central continues their #NoHacked series, giving us information on how to fix the injected gibberish URL hack. Google Cloud Platform announces the ability to backup physical media to their cloud system. As always, enjoy today’s items, and please participate in the discussions on these sites. Startups, Career and Process Winback Campaigns vs New Customer Acquisition | AVC Why Simple Rules…
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    News Watch

  • Ants can replace pesticides

    Scarlett Madison
    31 Aug 2015 | 10:24 am
    Throughout history humans have exhibited our dominion over animals. But, this ability has been taken to a whole new level: Training ants to eradicate unwanted pests. ANTS! Farmers in tropical forests are training ants to kill off bigger pests – The Independent — Pest Control News (@pestnewser) August 30, 2015 What makes this so innovative and brilliant is that it replaces the need for harmful pesticides, as well as other chemicals. The fact that ants are on every continent, other than Antarctica (ironically), means that this practice can potentially be…
  • High school auto clubs are still a hit

    Nathan Ehinger
    29 Aug 2015 | 12:37 pm
    In the 1950s-1970s it was hard to imagine a teenage male being interested in more than sports, girls and cars, but in today’s world many of these teens are so tech savvy and drive cars that don’t need working or offer the ability to work on them that it seems like auto clubs in high school is a thing of the past.  Some high schools certainly still offer automotive classes and have an auto club, but  the numbers are down, but don’t tell that to the crew at Freedom High in Wisconsin who have a huge and popular auto club. This club was founded in 2009 when the founder Jay Abitz realized…
  • People are boycotting UPS for shipping severed animal heads

    Tammy Rucker
    27 Aug 2015 | 9:41 pm
    UPS is no stranger to boycotts. Just recently after public pressure to stop shipping shark fins, UPS and DHL gave in to public demand (although UPS hasn’t confirmed this). However, many are petitioning UPS to cease shipments of all wild animal parts after it was found that nearly 30,000 parts for personal trophies were shipped around the world from 2010-14. motherboard: Customers are boycotting UPS for shipping severed animal heads: — Anonymous (@CovertAnonymous) August 27, 2015 UPS so far hasn’t changed its policy to…
  • Curating is the key for the technological future

    Michio Hasai
    24 Aug 2015 | 1:11 pm
    In the digital age the title of curator has taken on a whole new meaning. As our lives are slowly but surely inching toward a complete digital realm, we don’t often stop and think how the interests we obtain through our digital experience is shaping our perception of control. via @newrepublic The Politics of the Curation Craze / When did we all become curators — Breaking SF News (@breakingsfnews) August 25, 2015 Essentially we have become servants to our own desires, or at least what we perceive is our own. Such desires are…
  • California drought consequences come into clearer view

    Michio Hasai
    23 Aug 2015 | 9:56 pm
    Just today, three unrelated stories popped up from various sources that highlighted different consequences of the California drought. We added a fourth from a few days ago just to top it off. First, we see that the once-thriving wine industry in the state is making major changes to cope with the extreme lack of water. Extreme weather is causing some California winemakers to rethink how they operate — The New York Times (@nytimes) August 24, 2015 If changes in the wine economy aren’t enough to get you concerned, how about valley…
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    Solar News DannyBrown

  • Woman completes solar-powered bike ride across US

    31 Aug 2015 | 7:44 am
    Last week 34-year-old Marissa Muller completed a solo, cross country bicycle ride in 80 days. Her custom bike was powered in part by solar energy, and the impetus for her trip was to show Americans the possibilities of solar power. NewsHour’s Saskia de Melker has the story.
  • PV Solar Panel Glass

    29 Aug 2015 | 7:18 am
    The glass in a solar panel is designed to protect solar cells, but at the same time as the light efficiently and reached the solar cells efficiently without thinking. When we ask, “How does a solar panel”, tempered glass, which is the material used in the real panel must be part of our discussion. The reason is simple, is not easily broken and when it does not produce sharp pieces of glass that can cause harm to a person when it breaks. A tempered glass is as the glass material of the window of his car. Tempered glass panel also helps provide stiffness. If you have experienced the…
  • A Drone Found A Man With No Chill Sunbathing On Top Of A 200 Foot Wind Turbine

    28 Aug 2015 | 6:35 am
    It’s summer and the beaches are packed – so this guy got some private sunbathing time sky high A drone pilot scoping out a giant wind turbine stumbled upon a man sunbathing on top of it. Woken from his nap by the noise of the drone, he sits up, gives a wave, and looks rather nonplussed as the drone moves in further for a good look.
  • India Opened The World’s First Solar Powered Airport

    26 Aug 2015 | 2:37 pm
    The southern city of Kochi is now the proud home of the first airport in the world solar energy. On August 18, the Cochin International Airport Limited (CIAL) -India international largest in terms of passenger traffic to any ordered 12 megawatts (MW) of solar projects fourth airport. The airport already had a solar power plant of 1 MW, which can produce 4000 units of electricity per day. With its new solar power station, the airport can now produce 60,000 units of electricity per day, which is more than enough to meet their daily needs. “We initiated a pilot project in February 2013 as part…
  • How Does a Solar Panel Work

    24 Aug 2015 | 10:33 am
    You should be aware that solar panels are classified into two types, these are; ground mounted installations of solar panels mounted on the roof and installing solar panels. Both are technically similar as they are designed to absorb solar energy. However, the only difference between them is their ability to provide comfort adjustment. Here, however, it is how all the solar panels work. Photovoltaic solar panels are covered with silicon crystals. When struck by sunlight, these crystals produce current that carries cable must be stored in batteries. The panels are usually held in an aluminum…
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    C R U C E S

  • How to build a brand by Laura Roeder and David Karp (video)

    Michael Myers
    26 Aug 2015 | 10:27 am
    @lkr + @davidkarp talk about building a brand.
  • It’s time for Flipboard to get contextual

    Michael Myers
    23 Aug 2015 | 7:52 pm
    I love Flipboard. It’s an amazing tool and I’ve recommended strategies in the past. I’ve been spending more time on it lately and they’ve been doing a great job of suggesting topics for me to follow. When I open the app, it takes me to the Daily Edition, which is an aggregate of all stories ...
  • A modern day breakup

    Michael Myers
    13 Aug 2015 | 4:23 pm
    There are several things I find interesting about this video. This is how many relationships end (and begin) in today’s mobile culture. This is a “music video”. There used to be these things called music videos when MTV wasn’t a cultural scab on the collective shin. Enjoy!
  • Am I watching an online community die?

    Michael Myers
    11 Aug 2015 | 4:18 am
    I have been on Imgur (pronounced imager) since 12.13. I can’t remember exactly why I decided to spend time there but I immediately loved it. Visually, it somewhat resembles Pinterest. The primary difference is that it’s filled with user-generated images, gifs, etc instead of professionally taken photos. It was created as the image hosting server for Reddit and a ...
  • Behold Alphabet!

    Michael Myers
    10 Aug 2015 | 1:08 am
      Google just announced a their changing their business model. Their new parent company is called Alphabet and you can find this announcement at Below is a copy of the announcement for posterity.
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    Twilight Fairy

  • Inside Out Genovese Pasta At The Beach

    Twilight Fairy
    18 Aug 2015 | 9:57 am
    I love Basil. Which is why I have untamed Basil bushes growing in my lawn. It’s a cousin of our very own Holy Basil (Tulsi) but tastes very different. Apart from garnishing anything with basil, the best thing to make with it is Basil pesto. Pesto is a sauce originating in Genoa in northern Italy and traditionally consists of crushed garlic, basil, pine nuts blended with olive oil, and Parmesan cheese. There are many variations to this. You can add a dash of other herbs that go with basil or replace pine nuts with walnuts or even almonds. You can also make it without any nuts and it’ll…
  • Hostgator is Post-Traitor

    Twilight Fairy
    23 Jul 2015 | 2:33 am
    Here’s why you should never use hostgator’s services. They are post-traitors. They lose mail data. And then you can never get it back. In short – they can not be relied upon for hosting your data, which is precisely what their job is. I have been using Hostgator since 4 years now for my professional photography domain I started with the US servers after which my account was shifted to India servers following their expansion into India just a month after I signed up. Since then, my experience with HG has been a living hell! Their India team is the most…
  • A drive till neemrana

    Twilight Fairy
    22 May 2015 | 10:01 am
    The first 4.5 months of this year went in coping with the kneecap dislocation and the subsequent MPFL reconstruction surgery I had to get done to fix the ligament that got ruptured. This included intensive physiotherapy for 2 months and even though I am not 100% ok yet, I am at least “kaam chalau” ok. Good enough to go out and be social again. I’ll write more about the MPFL reconstruction journey later. For now I shall talk about another journey – one from Gurgaon to Neemrana, while driving myself (yes, a big deal after surgery) and that too in a brand new car – the new Tata bolt! I…
  • Hair today, what tomorrow! (Review)

    Twilight Fairy
    9 Mar 2015 | 10:58 am
    So I took up the #happyhairchallenge from Garnier almost a month back & at that time my hair had the tendency to be like what I highlighted here! Here’s the journey from a tendency like this –> to using this –> to hair like this –> KIDDING! No my hair didn’t change colour! to this –> (well somewhat) After using the shampoo frequently over a period of a month, following was my experience: In the initial days of usage, my hair would feel soft immediately after the wash and conditioning process. However once my hair would dry properly, it would look rather electrified and I had to…
  • Hair today, what tomorrow!

    Twilight Fairy
    20 Feb 2015 | 10:22 am
    Since the beginning of time immemorial, I’ve had rather long hair (almost knee length or at least butt length for most of my life). Last year on women’s day I chopped my tresses in a bid to do something different, and went in for “shoulder length hair”. I know that counts as “long” for many but for me it was *rather* short going by what I had almost all the time. My biggest problem has always been how to keep my hair free from entangling and avoiding heartbreak (also known as hairfall that results from the aforementioned entangling). My hair is naturally wavy, and it tends to go…
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    Ben Werdmüller

  • What would it take to save #EdTech?

    16 Aug 2015 | 3:48 pm
    Education has a software problem.98% of higher educational institutions have a Learning Management System: a software platform designed to support the administration of courses. Larger institutions often spend over a million dollars a year on them, once all costs have been factored in, but the majority of people who use them - from educators through to students - hate the experience. In fact, when we did our initial user research for Known, we couldn't find a single person in either of those groups who had anything nice to say about them.That's because the LMS has been designed to support…
  • The Internet is more alive than it's ever been. But it needs our help.

    9 Aug 2015 | 11:19 am
    Another day, another eulogy for the Internet:It's an internet driven not by human beings, but by content, at all costs. And none of us — neither media professionals, nor readers — can stop it. Every single one of us is building it every single day.Over the last decade, the Internet has been growing at a frenetic pace. Since Facebook launched, over two billion people have joined, tripling the number of people who are connected online.When I joined the Internet for the first time, I was one of only 25 million users. Now, there are a little over 3 billion. Most of them never knew the…
  • Market source: an open source ecosystem that pays

    19 Jul 2015 | 2:41 pm
    Open source is a transformative model for building software. However, there are a few important problems with it, including but not limited to:"Libre" has become synonymous with "no recurring license", meaning it's hard for vendors to make money from open source software in a scalable way. As a result, "Open source businesses" are few and far between, except for development shops that provide services on top of platforms that other people have built for free, and service businesses like Red Hat. (Red Hat is the only sizeable open source business.) Even if the cost to the end user is zero, the…
  • Two years of being on the #indieweb

    11 Jul 2015 | 11:37 am
    For the last two years, I haven't directly posted a single tweet on Twitter, a single post on Facebook or LinkedIn, or a photo on Flickr. Instead, I publish on my own site at, and syndicate to my other services.If Flickr goes away, I keep all my photos. If Twitter pivots to another content model, I keep all my tweets. If I finally shut my Facebook profile, I get to keep everything I've posted there. And because my site is powered by Known, I can search across all of it, both by content and content type.My site is Known site zero. It's hosted on my own server, using a MongoDB back-end.
  • Let's expand the Second Amendment to include encryption.

    3 Jul 2015 | 8:20 am
    The German media is up in arms today because both German politicians and journalists were surveilled by the United States. Meanwhile, Germany is being sued by Reporters Without Borders this week for intercepting email communications. Over in the UK, Amnesty International released a statement yesterday after learning that their communications had been illegally intercepted. (Prime Minister David Cameron also declared his intention to ban strong encryption this week.) France legalized mass surveillance in June.Everyone, in other words, is spying on everyone else. This has profound democratic…
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  • Blogger Outreach: EARNED Versus Paid Media ~ Should Bloggers Work For Free?

    Gail Gardner
    28 Aug 2015 | 1:06 am
    Image Credit: Ella Media. Click image to read Bloggers Should Be Compensated for Work Chris Abraham argued in a post on that bloggers should not be paid because the brands they promote “earned” the right to get their PR agency to get you to work for free. Although traditional PR agencies contacting Journalists who are paid salaries CAN be compared to bloggers for major blogs that are also paid, that is a totally different business model than a small blog. Then or now, though, only the very naive can truly believe advertising dollars do not determine media coverage – not…
  • Beware of Token Stealing Man-in-the-Cloud Hackers (MITC)

    Gail Gardner
    20 Aug 2015 | 5:51 pm
    Anyone who uses any cloud service needs to be aware of the potential for hackers to steal the tokens these services use when you log in. If you use Dropbox, Box, Google Drive, or Microsoft OneDrive, a token permits you to access your data from any of your devices. When someone steals that token they can take over your account, stealing data or distributing infected files through it. While most of us are not security experts and do not need to know the technical details, I did want to make you aware of this issue. As individual users, there may not be much we can do other than notify others…
  • The Secrets to Making More Money Freelancing

    Gail Gardner
    18 Aug 2015 | 6:03 pm
    Freelancing is a dream for many people, but making a full time living at it isn’t as simple as most hope it will be. The biggest challenge for most freelancers is creating the processes they will need to be successful. No matter how talented you are at your chosen work, if you miss deadlines, fail to communicate with clients, and don’t get invoices sent out and collected on time, you won’t be able to make a decent living at it. How Much Do Freelancers Make? Let’s get this out of the way right off the bat. Whenever we talk about money, keep in mind that amounts are…
  • Building the Proper Visual Identity for Your Business [Infographic]

    15 Aug 2015 | 8:21 am
    One of this year’s on demand topics is related to the startup industry and brand building. To elaborate, there’s an increase in demand for providers and services – from hosting to domain buying – that operate in eco-friendly manners. This could only mean that startups are slowly conquering the public eye, giving entrepreneurs the chance to turn their dreams into reality and investors the opportunity for smart investments. There is a high chance you will see messages such as these posted on a regular basis in entrepreneurial communities across the web: A Word or Two about the…
  • How Small Businesses Can Use Influencer Marketing On Instagram

    Johnathan Grzybowski
    13 Aug 2015 | 1:18 am
    The goal of any influencer marketing campaign is to raise awareness about a specific product, service, or brand that you are trying to promote. Instagram is no different. Instagram prides itself on being a visual representation of your life/brand. To some, Instagram is a platform that is just pictures, but to me, it’s a world filled with opportunity. To small business owners, the most valuable resource is time. Please note that with anything great, it simply takes time. Be consistent and over time, your hard work will pay off. If you are trying to market a product or business within the…
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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    Fast Wonder

  • Network Analysis and Community Visualizations

    4 Aug 2015 | 8:58 am
    As usual, I’ve been neglecting my blog; however, you may notice that I finally did a little redesign using a modern template to make it more mobile-friendly and more accessible to avoid the Google search penalties. With this fresh new design, I decided that I needed something more recent than my last post in January. So, I thought it would be nice to talk about my presentations from OSCON and the FLOSS Community Metrics Meeting in lovely Portland, OR in July. If you want to skip my ramblings and get right to the content, you can find all of the code, data sets, instructions and links to…
  • Your Metrics Strategy at FLOSS Community Metrics

    30 Jan 2015 | 6:14 am
    I’m here in Brussels today for the FLOSS Community Metrics meeting, and I just gave a presentation about how to build Your Metrics Strategy. If you are interested, have a look at my presentation materials. Talk description: You probably know that community metrics are important, but how do you come up with a plan and figure out what you want to measure? Most open source projects have a very diverse community infrastructure with code repositories, IRC, mailing lists, wikis and other content sites, forums, and more. Deciding where to focus and what to measure across these many…
  • Moving to London to get a PhD

    4 Dec 2014 | 8:42 pm
    Some people buy fancy, expensive sports cars and hook up with someone half their age during a midlife crisis. I always like to be a little different, so I’ve decided to move to London and go back to school to get a PhD for my midlife crisis. I’m still waiting on my student visa, but if everything goes as planned, I’ll be moving to London in early January. Taking a step back from an amazing job and career is hard, but the reality is that this isn’t going to get any easier if I wait. I’m already in my mid-forties, so a rigorous academic research degree is just going to get harder to…
  • Open Source: A Job and an Adventure

    10 Nov 2014 | 5:50 pm
    At LinuxCon in Düsseldorf, I gave a talk about the many ways that you can turn your work in open source into a career, so that you can get paid for all of the awesome work that you do in open source. If you already have a job in open source, I also talked about some of the different options that you have if you eventually want to do something different. I uploaded the slides, but several people (rightly) pointed out that the slides with one sentence didn’t really capture the details that I presented, so I decided that I would take my speaker notes and turn them into this blog post. Enjoy.
  • The Past Few Months: A Recap

    4 Oct 2014 | 8:08 pm
    Since I haven’t been blogging here on my own blog lately, I thought maybe a short post talking about what I have been doing would be interesting for at least a few people! While neglecting this blog, I have been blogging elsewhere and have been spending a lot of time traveling and speaking at conferences. I’ve also been busy with all sorts of other work, so I’ll try to give you the short recap of my activities over the past few months. A quick summary of a few things that I’ve been doing / blogging / whatever: Guest on The Ship Show Podcast, The Pulse of PuppetConf…
  • add this feed to my.Alltop - tech reviews, opinion and wit

  • Watch Watch We Love Our Apple Watch

    29 Aug 2015 | 1:10 pm
    I have not come close to putting my Apple Watch through its paces. I've got a long review of the fitness and activity apps, but it's a few more days coming. There are a few things I'd really like to share, however, that might fill in some gaps about what you've heard. Battery Life It's [...] The post Watch Watch We Love Our Apple Watch appeared first on
  • The Digital Marketing Offer: Cost = Nearly Free; Value = Priceless

    26 Aug 2015 | 5:02 am
    This isn't about the food. It's about business. Your business and my business. My dance card is still a bit slim going into leap day and I'd like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. And there's no cost for our initial meeting, other than a lunch or cup of coffee. The post The Digital Marketing Offer: Cost = Nearly Free; Value = Priceless appeared first on
  • What's Your Frequency? I Am a Network a Meta-Filter

    re admin
    26 Aug 2015 | 4:40 am
    How Do You Follow? I am a firehose of data. I'm part of that 1% of people who really chews up a high volume of information and spits it back out in various ways. If you have people like me in your network, you can use them to your advantage. We, the influencer-types can be [...] The post What's Your Frequency? I Am a Network a Meta-Filter appeared first on
  • Un-Social Media on LinkedIn & Twitter: Are You Ready to Pay for Reach?

    25 Aug 2015 | 12:08 pm
    Let others know you are alive and clicking To say the sloping off of my organic reach on Twitter is depression would be an understatement. Looks like in mid-February my reach took a dive. I'm certain my followers didn't change. I didn't suddenly lose 90% of my interested followers, but I lost 90% of my [...] The post Un-Social Media on LinkedIn & Twitter: Are You Ready to Pay for Reach? appeared first on
  • Twitter for the Win (Using vs Tweetdeck)

    23 Aug 2015 | 5:16 am
    I write a lot about Twitter. In this post (graphic) I'm going to give you the simple way to use Twitter more efficiently. Twitter is a mess. Over 50% of all new users will abandon their account after the first week. Why? Spam. Hard to use. Too many tweets. Trying to use The way to sanity [...] The post Twitter for the Win (Using vs Tweetdeck) appeared first on
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    הטיפים של טל

  • התאמה זוגית

    28 Aug 2015 | 6:05 pm
    אנשים רבים הפועלים בדרך זו אינם מבינים כי לעולם לא נמצא נפש תאומה אלינו ב100% וכי בכל אחד מבין בני הזוג יהיה מן הדומה ומן השונה. התאמה זוגית אצל נומרולוגית זה מקובל וזה מה שיפה בזוגיות. מציאת אדם עם השקפת עולם דומה לזו שלכם תעזור לכם לחוות חיים מאושרים ונינוחים יותר, אולם לצד זה ייתכנו גם רגעי משבר קצרים של מריבות וויכוחים. אין כמעט…
  • הובלות במרכז

    24 Jul 2015 | 9:09 am
  • עיצוב לשיער

    8 Mar 2015 | 10:34 pm
    יש ללכת לספר מנוסה ולמעצב שיער עם ידע כיוון שעיצוב לשיער יכול להיות מאוד יפה ומיוחד אך במידה ולא עושים זאת באופן מקצועי יש סיכוי רב יותר שהתסרוקת תיפול או תיהרס בקלות ולא תחזיק מעמד לאורך זמן. לעיצוב מוצלח יותר אפשר לנסות שימוש ב
  • קמפינג על חוף הכינרת

    22 Feb 2015 | 8:55 pm
  • איך להפסיק לעשן?

    18 Feb 2015 | 12:21 am
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    Seldom Seen Kid

  • PRS Begins Legal Action Against Soundcloud

    Matt Churchill
    27 Aug 2015 | 5:07 am
    The Performing Rights Society today distributed an email announcing legal action against Soundcloud. I love Soundcloud. I think it provides a great service. It allows musicians to share their music and be part of a community who, spammers aside, listen to and share their tracks. What it doesn’t do however, is pay musicians for streams […]
  • Russia Issues Selfie Guide

    Matt Churchill
    9 Jul 2015 | 3:07 am
    The Russian government has launched a guide to taking selfies, or more specifically, when NOT to take selfies. The press conference transcript is here if you want to read/Google translate it in it’s full entirety (clue, it’s in Russian). A particular stand out line from the press conference offers a stark warning: “We want to […]
  • Four Reasons Community Managers Need to Know Paid Media

    Matt Churchill
    29 Apr 2015 | 3:30 am
    The convergence of social media and paid media means that Community Managers must add another string to their ever-growing bow. Much in the way that using a tool like Radian6, Sysomos or Netbase to understand how a community behaves has become an essential skill, Account Executives right through to Directors, need to know what Paid […]
  • #fornicforpromotion Watford Players Tweet Support for Nick Cruwys

    Matt Churchill
    13 Mar 2015 | 1:32 pm
    Watford players tweeted their support for Nick Cruwys, the Watford supporter who was attacked following the game with Wolverhampton Wanderers, in unison this evening (Friday night) prior to the home match against Reading tomorrow (Saturday). The team, who have been in the news for sad reasons this week, showed their humility and respect in what […]
  • The Ken Furphy art of Man Management

    Matt Churchill
    23 Feb 2015 | 6:26 am
    Ken Furphy, a former Watford manager between 1964-1971, passed away on January 17 this year. He made over 500 appearances for Darlington, Workington and Watford in a career that began at Everton in 1950. He was seen as a progressive manager, particularly during his time with Watford; so much so that he allowed cameras to […]
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    Technology & Marketing Law Blog

  • Judge Expresses Frustration With Overbroad Discovery Requests for Social Media Evidence–Farley v. Callais

    Eric Goldman
    31 Aug 2015 | 12:57 pm
    Photo credit: Underwater fishing net // ShutterStock.comAs we’ve discussed before, social media accounts are honeypots in litigation; they are irresistible data sources as an encapsulation of a person’s life. As a result, it’s become routine for litigators to seek massive amounts of social media evidence in litigation; and frequently we see judges rubber-stamp overbroad requests. One judge has had enough, and his words offer some great lessons. In a personal injury case, the defendant Callais requested “all of [the plaintiff Farley’s] Facebook activity and…
  • Recent FCC Order Helps Shopkick Defeat TCPA Claims

    Venkat Balasubramani
    31 Aug 2015 | 8:50 am
    This is a TCPA lawsuit against Shopkick, a rewards-based app that lets shoppers accumulate and use in-store rewards. Plaintiff brought a putative class action, alleging that Shopkick caused invites to be sent to users’ contacts. Shopkick previously filed a motion to dismiss, which the court rejected. (Prior post here: “Shopkick Unable to Shake Text Spam Complaint”.) Relying on a recently issued FCC Telephone Consumer Protection Act Order, Shopkick argued that it was not the “maker or initiator” of the messages at issue. The court reviews the FCC Order, which dealt with, among other…
  • Gmail Terms of Service Apply to reCAPTCHA During Account Formation–Rojas-Lozano v. Google

    Venkat Balasubramani
    28 Aug 2015 | 7:03 am
    shutterstock / Claudio Divizio – CAPTCHA This lawsuit against Google alleges that Google unfairly benefits from deploying a CAPTCHA process when users sign up for free gmail accounts. Specifically, the complaint alleged that Google unnecessarily included a second image in the CAPTCHA, and it relies on users who sign up to freely transcribe “scanned images of books and newspapers, and also to decipher addresses found in images captured as part of [Google’s] Street View project.” The user is not compensated for having to transcribe the second image, but the complaint…
  • Jawbone Plaintiff Can Invoke California Choice of Law Provision in Service Agreement

    Venkat Balasubramani
    27 Aug 2015 | 10:24 am
    Dmitriy Samorodinov / This is a lawsuit against Jawbone, a fitness tracker app, alleging that Jawbone’s battery life was significantly shorter than promised, and that it failed to accurately track and measure movement, calorie expenditure, and sleep: [plaintiff] appeared inactive when he had actually been active . . . [it appeared according to the device that] he had not slept when, in fact, he had. Choice of law/Terms of Service: The first question was whether plaintiff, a Missouri resident, could argue that California law applied to his claims. He argued that the choice…
  • Hashtags Are Not Trademarks—Eksouzian v. Albanese (Guest Blog Post)

    Eric Goldman
    26 Aug 2015 | 9:06 am
    By Guest Blogger Alexandra Roberts [Eric’s note: Prof. Roberts is a trademark expert at the University of New Hampshire School of Law. She’s writing a paper on hashtags as trademarks, a new topic of growing importance. When I saw this ruling, I immediately thought of her.] The parties in this case were originally partners who sold portable vaporizer pens, but they parted ways under a cloud of suspicion. A July 2014 settlement agreement restricts both parties’ use of the term “cloud” in connection with the sale of their products: Defendants may only use “cloud” as part of…
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  • Why it’s Non-Negotiable to Get Clear on Your Strengths (Three Lessons)

    26 Aug 2015 | 6:16 pm
    The nuns got it wrong. In school, many of us were taught to strengthen our weaknesses. (I’m not singling out nuns, it’s just that I went to Catholic school through 4th grade. :)) In this week’s video I’m sharing 3 lessons from my own life that have proven to me how absolutely crucial it is to understand what you’re truly good at–from business successes, interacting with significant others, and being unapologetically ME. Yep, it can even be a HUGE help in your relationships. (By the way, a strength is only a strength if it literally gives you strength and…
  • How to Get Known and STAY Visible (I’m Going on Tour :))

    20 Aug 2015 | 4:57 pm
    I’m going on a “tour” to see you, and registration is now open! I’m visiting 3 cities to teach you: * How to get known and STAY visible (while providing people with incredible value) * Exactly what makes an ENGAGING marketing message * How to collaborate your way to revenue (and amplify your reach BIG time) The best thing about it? The half day with me is FREE. (I know, it’s crazy.) I want to teach you my best marketing strategies for a social media world and hang out with you in person! Click on the image below to see the video I made explaining the details! Click here to get…
  • What’s Your Faith Immersion Practice? (Here’s Mine)

    19 Aug 2015 | 6:32 pm
    Entrepreneurship can be a roller coaster. There’s ups. There’s downs. There’s anxiety and failures. There are some of the sweetest rewards you’ll ever experience in your life. That roller coaster isn’t for everyone. But for those of us who have chosen to walk this path, sometimes repeating a few “I’m good enough, I’m smart enough, and doggone it, people like me” affirmations a la Stuart Smalley just doesn’t cut it. In this video I share my own “faith immersion practice” for staying positive and overcoming doubt and fear.
  • For Immediate Results and Income, Do This Instead (Most Business Owners Don’t)

    12 Aug 2015 | 6:35 pm
    Sounds crazy, but most business owners spend gobs of time on things that do not produce immediate results and income. Online marketing is sexy, and it definitely has its place in your marketing plan, but many people spend too much time doing things like crafting and honing blog posts, perfecting their brand, and tweaking their website and tagline instead of just getting out there and getting CASH FLOW. In my video this week I’m talking about where you should be focusing your efforts and energy instead. Are you guilty of this? Don’t worry, we all are at some point. But I want to…
  • When You’re Overwhelmed & the Marketing Feels Hard

    11 Aug 2015 | 11:49 am
    Maybe you’ve noticed there is more noise than ever “out there.” Gobs of webinars. Ads selling you on Facebook. Endless courses teaching you about the magic bullets you just HAVE to learn about. Maybe you’ve even taken loads of courses or trainings, and you’re still in the same spot where you started. Um, frustrating! These days I’m all about simplification, and I’m betting your prospects, clients and customers are too. Marketing, and getting your message heard by the people who need it most, does NOT need to be complicated. It doesn’t even need…
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    Online Marketing Blog - TopRank®

  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
  • Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

    Ben Brausen
    28 Aug 2015 | 2:45 am
    The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of investments are being made? With numbers in the billions, the findings may (or may not) surprise you. Social Media Today Twitter Introduces New Audience Platform – Twitter continues to push out updates in its ongoing efforts to improve the functionality…
  • Book Review & Interview: Content Inc. by Joe Pulizzi

    Ashley Zeckman
    27 Aug 2015 | 3:30 am
    The Godfather of Content Marketing has struck gold again. Content Marketing Institute founder Joe Pulizzi has a new book that will hit shelves and Amazon carts this September. His newest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a delightful blend of inspiration from Joe’s personal experiences building Content Marketing Institute and advice businesses can follow to create an actionable content business model. Content Inc. takes readers down the logical path from starting their journey, to monetization and…
  • 3 Examples of How Partnering with Influencers on Content Creates a Winning Combination

    Ashley Zeckman
    26 Aug 2015 | 3:30 am
    “Influencer Marketing” is a phrase that has gained momentum over the past few years. It seems that everywhere you turn, marketers are telling you that you need to incorporate influencers as part of your integrated digital marketing strategy. But the question is, does it really work? Many companies may not have the staff or resources to run a full-fledged influencer marketing strategy, but that doesn’t mean you can’t begin dabbling in influencer marketing campaigns to help meet marketing and business objectives. A successful approach to influencer marketing provides value for both the…
  • How 3 Mega E-Commerce Websites Approach Title Tag & Meta Description Optimization

    Leila De La Fuente
    25 Aug 2015 | 3:30 am
    Here’s a test: Google “fairy wings” right now. Your job is to quickly find which result will sell you a set of glitter fairy wings and preferably include free shipping. Now that you’ve begun your search, how do you know which result will bring you to the most qualified products? One way is to visually scan the title and description snippets in your search results. There are nearly 12 billion Google searches per month. Consumers conduct searches for products or services they need, and often use the snippets in search results as deciding factor on whether to click, or keep scrolling.
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    Nathan T. Wright

  • Tunnels

    Nathan T. Wright
    26 Aug 2015 | 6:42 pm
  • Red Riding Hood

    Nathan T. Wright
    17 Aug 2015 | 9:26 am
    I’ve had this image in my head for a while. Needed to expunge it. So here it is.
  • Sent to cleaning

    Nathan T. Wright
    8 Aug 2015 | 5:23 pm
    Inspired by Hugh Howey’s “Wool.”
  • Volkswagen Bus

    Nathan T. Wright
    7 Jul 2015 | 6:14 pm
    This banged-up old Volkswagen bus sits on my friend’s property in Wisconsin. I see it once a year and I’m always captivated by it. So I made this drawing.
  • Trap Queen infographic

    Nathan T. Wright
    28 Jun 2015 | 6:13 pm
    Did I get the math right?   Inspired by this article.
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  • 10 Benefits of Inbound Marketing for Ad Agency New Business

    Michael Gass
    12 Aug 2015 | 9:50 am
     There is a new model for new business that makes the existing model obsolete.It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Here are some of the top benefits of an inbound marketing strategy:It…
  • 2015 New Business Conference to be held in Nashville, TN

    Michael Gass
    4 Aug 2015 | 5:56 am
     The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.” – Business…
  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
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    Kneale Mann | Leadership

  • Lead in Plain Language

    Kneale Mann
    30 Aug 2015 | 5:37 am
    If you have ever spent time with a group of people from the same industry that you’re not a part of, you know how narrow we can all be at times. There are acronyms and terms you have no clue how to decipher. It’s almost as if they are speaking another language, their own language.I was in a client meeting last week and we had to stop and realize we had become so insular we had lost the plot. One of the team members stood up and said; “Can we just speak English, please!” and it broke the ice. We do it in our everyday lives and relationships. We think we’re being clear but we have to…
  • Use Your Imagination

    Kneale Mann
    27 Aug 2015 | 5:34 am
    Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act.Every time you want to say "not", imagine for a moment you change it to "why not".The dream was long given up on because there was no way you would be able to pull it off. People like you don't follow their dreams, you're responsible and practical. That stuff happens to other people. Imagine for a moment the story you've been telling yourself for years simply because it was easier than trying. And you take the first step.You take one…
  • Are You Happy?

    Kneale Mann
    20 Aug 2015 | 2:30 am
    I’ve mentioned it a few times here that I’ve gone through a lot in the last 18 months but when I step back it gives me perspective that what I’ve experienced is child’s play compared to what others have endured. I have a close friend who often says; don’t compare, but our personal experience is often our most vivid perspective.We fear losing our income; we stay in stagnant relationships because of money; we settle for good enough, and there's so much more we could do with our lives that isn't attached to wealth or stature. Who are these people?What is it about a small close-knit…
  • Our Shared Economy

    Kneale Mann
    17 Aug 2015 | 3:43 am
    Life isn't simple. Relationships aren't either. In our lifetime, we will fall in love, have several careers, meet many great people, break some hearts, have our heart broken, make money, lose money, make more money, deal with conflict, overcome challenges, and hopefully find some joy along the way. In his 2009 TEDTalk, Economist Alex Tabarrok sums up our world in the last hundred or so years. It's an interesting perspective.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Alex Tabarrok
  • Step Inside Your Company

    Kneale Mann
    13 Aug 2015 | 5:57 am
    This week, I visited a new client’s business and got to meet the entire team. My contact took me around the building introducing me. I was met with warmth and firm handshakes. After two months of getting to know this organization, and more importantly the people inside it, I felt they knew I was there to help.I’m often struck by the people inside an organization. Each has a story, each has passion and goals, and until we spend time getting to know them, we really don’t know much about what makes a company tick. Sure, great teamwork creates bigger profits and a collaborative culture…
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    Jeff Korhan - New Media and Small Business Marketing

  • Instinctive Action: How to Maximize Personal Productivity and Energy

    Jeff Korhan
    21 Aug 2015 | 10:01 am
    This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, with none of them being wrong or right. The question is which one is right for you? That understanding can be particularly valuable for business leaders and people working in teams. Instinctive Action Modes Never Change While…
  • Buyers Journey: Mining Insights that Drive Results

    Jeff Korhan
    14 Aug 2015 | 10:52 am
    This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. Needless to say, Jon is considered to be one of the top experts in customer relationship management (CRM) and sales force automation (SFA). Stop Sending Generic Marketing Messages It should go without…
  • Social Selling: Taking Action for Your Customers

    Jeff Korhan
    5 Aug 2015 | 1:45 am
    This is Episode 47 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we sit down to discuss social selling with Jeffrey Hayzlett, former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. Jeffrey imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles. Think Big Act Bigger You can tell from the title of Jeffrey Hazylett’s new book, Think Big Act Bigger: The Rewards of Being…
  • Meditation Practice: How to Be a Better You

    Jeff Korhan
    16 Jul 2015 | 2:30 am
    This is Episode 46 of This Old New Business weekly business podcast with Jeff Korhan. In this espisode we are going to talk about a subject I am very passionate about, and that is the meditation practice. You may be wondering why meditation is being discussed on a business podcast. The reason, in addition to the fact that many of you have asked me to share what I’ve learned as a meditation instructor for nearly 15 years, is that there are many practical benefits to meditation, including greater productivity and creativity, increased energy, and what most people are familiar with – a…
  • Make Marketing Your Art

    Jeff Korhan
    13 Jul 2015 | 8:58 am
    I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to be personal expression through their chosen craft. Not to take anything away from the rest of us, it occured to me the same is true for business owners and employees alike. Whether we think of it that way or not, our work is our art. To have the…
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    Phil Gerbyshak

  • Alphabet Poop – Don’t be like Google

    Phil Gerbyshak
    14 Aug 2015 | 6:31 am
    You aren’t Google. Don’t try to replicate what they did this week. Google is one of my favorite companies. I love to use their apps for my e-mail, calendar, and document sharing, I am a big fan of YouTube, and while I was wrong about Google+ being a useful social network, the Hangouts feature is still my favorite way to do a live video conversation. But this week, they did something you and I should learn from. They announced they will no longer be called Google. They’ll be called Alphabet. Their new domain will be ABC.XYX – which is cool, for them – but it…
  • How to Network Online (13 Ways from 13 Experts)

    Phil Gerbyshak
    10 Aug 2015 | 4:30 am
    I love to connect with smart people online. You might say I love the social part of social media most of all. I’ve been able to connect with doctors, lawyers, best selling authors, investment bankers, leadership experts, CEOs, and more – all because of the Internet and social media. It’s obviously not just me – it’s everyone, from every walk of life. How can you effectively network online? For a change, rather than just share my thoughts and experiences on how to network online, I asked some of the most connected people I know what their tips were for networking online, and they…
  • Social Selling Conversations with Stephen Lahey

    Phil Gerbyshak
    7 Aug 2015 | 4:30 am
    I always enjoy being interviewed by smart people. Stephen Lahey is one such person. I actually got to record 2 podcasts about improving social selling with Stephen, one about Social Media Strategies That Win More Clients and one about How to Stand Out and Connect with Ideal Clients Online. He asked some great questions, I think I shared some really smart things that you can use to improve your social selling. Both interviews are about 30 minutes, and I packed as much valuable information as I could into both of these interviews. In How to Stand Out and Connect with Ideal Clients Online,…
  • 20 Great Coffee Quotes

    Phil Gerbyshak
    4 Aug 2015 | 4:30 am
    Nearly every morning, I enjoy a cup of coffee – black – sipped slowly as I get my day started. Enjoy these quotes as you get your coffee fix on. Coffee is the best thing to douse the sunrise with.  – Terri Guillemets People say money can’t buy happiness. They Lie. Money buys Coffee, Coffee makes Me Happy! – Unknown A cup of gourmet coffee shared with a friend is happiness tasted and time well spent. – Unknown I would rather suffer with coffee than be senseless. Napoleon Bonaparte I have measured out my life in coffee spoons. – T.S. Elliot Ah. How sweet…
  • Ultimate Content Marketing Tool List

    Phil Gerbyshak
    31 Jul 2015 | 9:43 am
    There are hundreds of tools out there for content marketing. The goal is to find one that works for you and your business and use it frequently – and effectively. But what if you don’t know what’s out there? Or what might be available? Behold: The Ultimate Content Marketing Tool List. Click the picture to enlarge the graphic If you’re someone who wants to see all the content marketing tools out there, play with a few, and pick one or two to go deep on, this list is for you. It’s categorized by use, so at the very least, it’s a great link to bookmark for…
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  • Fix Your Broken Links

    Mike Mueller
    28 Aug 2015 | 8:46 am
    Your site has a lot of links. Google looks down on your site when you have broken links. Here's a plugin that'll make both your readers and Google happy. Continue reading → The post Fix Your Broken Links appeared first on AreWeConnected is - Custom WordPress Websites that Rock!
  • WordPress 4.3 is out

    Mike Mueller
    18 Aug 2015 | 3:58 pm
    WordPress version 4.3 is out but before you update there are two really important things you should know. Continue reading → The post WordPress 4.3 is out appeared first on AreWeConnected is - Custom WordPress Websites that Rock!
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    Ben Foster

  • Episode 009 of As Seen On Internet – Our Tech News Podcast

    Ben Foster
    18 Aug 2015 | 7:32 am
    Amit Wadehra and I break down Alphabet, Apple’s Top Secret project to launch a self-driving car, and an app that takes the pain out of finding a good place to drink. SHOW NOTES AMAZING INTERNET StraightOuttaSomewhere – Monk – DraftSmarts –   PRODUCT HUNTS BarRoulette –   TECH NEWS YOU NEED TO KNOW Google Alphabet […]
  • Tech Podcast As Seen On Internet – Episode 008 – Apple Gets Crazy Ideas From Trent Reznor

    Ben Foster
    17 Jun 2015 | 1:44 pm
    Amit and I talk about Apple’s WWDC, Google’s plans to improve cities, and where you should walk if you’re texting. Please leave us a 5 Star Review on iTunes!   SHOW NOTES Amazing Internet Utah Valley University Introduces Walk Text Run lanes around campus –   Facebook Messenger gets Draw Something –     Best […]
  • As Seen On Internet Tech News Podcast – Episode 7 “Skrillex’s Real Name”

    Ben Foster
    2 Jun 2015 | 11:42 am
    Amit and I talk about Google I/O, Mary Meeker’s State of The Internet, and a Kung Fu movie. Please leave us a 5 star review on iTunes.       SHOW NOTES AMAZING Internet Kung Fury Movie – Obama Joins Twitter – The real Barack Obama – Brand Tale – Twitter Shark […]
  • Top 7 Takeaways from 2015 Internet Trends Report From Mary Meeker

    Ben Foster
    28 May 2015 | 8:10 am
    Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report.  Not only is it packed full of rich yummy data, Meeker also provides cases and stories from around the world to inspire and surprise you. On Wednesday March 27, Meeker presented her 2015 report. Here were my Top 7 TakeAways  FACEBOOK ISN’T DEAD […]
  • As Seen On Internet Episode 6 – Amit’s Back From Europe!

    Ben Foster
    15 May 2015 | 8:55 am
    Itunes Link – RSS Link –     SHOW NOTES Ketchum’s Global Scholar Program – Amazing Internet When Shaq Falls Does it Make a Sound? Purple Delivery – Curvy Tron –   Facebook Q1 Results – Link Facebook “Instant Articles”…
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    Web Talent Marketing » SEO & Internet Marketing Blog

  • What we are Reading in Digital Marketing this Week (08-28)

    Anna Horn
    28 Aug 2015 | 1:10 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-21)

    Anna Horn
    21 Aug 2015 | 12:02 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • What we are Reading in Digital Marketing this Week (08-14)

    Anna Horn
    14 Aug 2015 | 12:47 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
  • Web Talent Marketing Welcomes 5 New Hires

    Emily Long
    12 Aug 2015 | 8:47 am
    Empty desks are hard to come by in our office these days. Come to think of it, chairs are getting pretty scarce as well. I’ve now resorted to parking it on a yoga ball. Namaste. But desks and chairs are a small—and completely necessary—price to pay for the five new employees we have the pleasure of welcoming to the Web Talent team! Here are a few fun tidbits about each of our new hires. We think you’ll agree: they are pretty great! Bill Hartz – Paid Search Specialist Bill comes to Web Talent by way of a third party logistics company based out of Ohio. He spent his days booking…
  • What we are Reading in Digital Marketing this Week (08-07)

    Anna Horn
    7 Aug 2015 | 12:31 pm
    As digital marketers, we strive to be constantly up-to-date on the latest happening in the online world. We have Search Engine Optimization, Pay-Per-Click Advertising, Web Design, and more covered. Staying on top of digital news is our job and not only pushes us with our ideas and strategies but ensures our clients come out on top as well. Whether it’s a new app exploding on the scene, a Google algorithm update, or the latest behavior tracking tool we’ll review, preview, and make note of it here. So if you’ve missed checking your RSS reader or your favorite sites this week…
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    The Tyler Hayes

  • spokeart: Hand painted screen prints by conradrosetart for his...

    29 Aug 2015 | 8:16 am
    spokeart: Hand painted screen prints by conradrosetart for his solo show, opening tomorrow night at @spoke art in San Francisco.
  • thisiskittenfood: Tan lines.

    29 Aug 2015 | 8:12 am
    thisiskittenfood: Tan lines.
  • Photo

    29 Aug 2015 | 8:12 am
  • staff: skunkbear: One of my favorite animals, inexpertly...

    29 Aug 2015 | 8:10 am
    staff: skunkbear: One of my favorite animals, inexpertly rendered by centuries of European artists. That one from the Netherlands looks like a high school mascot. Happy World Elephant Day! If you’re in the mood to learn about some other giant animals, check out Skunk Bear’s latest video. We missed elephant day but NPR’s science Tumblr is called skunkbear and that’s what’s important here.
  • deusex: mirrorwalledcubicle: Man with a box of candy bars...

    29 Aug 2015 | 8:10 am
    deusex: mirrorwalledcubicle: Man with a box of candy bars Haha Finally! I finished. This is a parody-crossover-fan art of Boy with a Basket of Fruit and Adam Jensen, the hero of new Deus Ex series. The most prolonged painting was Sleeping Dogs fan art, but this painting takes long time, too. Almost a month. I got interesting in texture and lighting by this painting. It was hard but good challange to me. Original size: 3400*3600 Tool: Clip Studio Paint P.S. I`m not an English speaker. Please let me know if I use obviously wrong or awkward expressions.…
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  • Hiring the right people for your Startup

    27 Aug 2015 | 1:10 am
    Note: You can jump to Personality Plus Test here if you are already familiar with the four temperaments that are discussed below. More and more companies are using Personality Tests to get the right people for the right positions. For example, if you are Technology Startup and hiring Developers, would you rather hire someone who is very talkative, extrovert, forgetful, not detail-oriented, doesn’t like to follow rules and regulations or someone who is calm, introvert, detail-oriented, persistent, thorough etc? I think the answer is obvious. But let’s say you were hiring a Sales…
  • Personality Plus Test

    25 Aug 2015 | 1:13 am
    Note: If you came to this page directly, it’s recommended that you read this post first. When you are taking this test, visualize yourself at the workplace (i.e office) – how you behave at the office, how you deal with your colleagues, how do you think your colleagues perceive you? etc. Because thinking yourself at home or among your friends can skew the results. Since you won’t be behaving the same with your family members and friends as you do with your colleagues at the office. Ready to find out your personality? Good luck! Rules: Please choose one answer for each…
  • Jack Ma’s Advice to Entrepreneurs

    23 Aug 2015 | 9:01 pm
    Summary, with some paraphrasing; Before 20 years old – be a good student, gain experience. This is the time to take risks, fail and learn from your experiences. Before 30 years old – follow somebody, go to small company. Choose a good boss and not chase after a good company. You will learn a lot of things from good boss. Between 30 – 40 years – this is the time to be an entrepreneur and be your own boss. Between 40 – 50 years – do the things that you are good at, don’t try to learn new stuff at this age. Focus on things that you are good at. Between…
  • Securing the Web for Your Kids with OpenDNS

    22 Aug 2015 | 9:12 am
    Note: This is not a “technical” post, any parent can set this up to make the web little more secure for their kids. Read on.. I have three kids, all boys, eldest is 10 years old (Manas), followed by 7 years old (Aihan), and the youngest is 3 years old (Azat). Manas is now able to do his own research for his school assignments. Usually searching for specific topic in Google/Wikipedia. He is also into Minecraft. He follows some Minecraft YouTube Channels like DanTDM, Captain Sparklez, etc. He is almost entirely not watching any TV (he just joins in when Azat is watching some…
  • Bitcoin Use Case: Reward System for Content Promotion

    19 Aug 2015 | 9:30 pm
    One of the advantages of Bitcoin is in micropayments. It’s very convenient to send small amount of funds to others at nearly zero cost. So much so that the funds that you are sending itself could be near to zero. The same couldn’t be done with other electronic payment systems, say; Paypal. Because the transaction fees for PayPal would be too high to run a profitable micropayment system. Case Study: The Cointelegraph The Cointelegraph has done an interesting reward system for its website. They have taken advantage of Bitcoin’s superiority in micropayments, combined it with…
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    Tech in Asia

  • How Reverie is breaking language barriers for Indians on the web

    Malavika Velayanikal
    31 Aug 2015 | 4:34 am
    Here are two telling stats: less than 15 percent of the 300 million internet users in India are shopping online; and less than 15 percent of Indians are proficient in English. Put the two together, and you get one of the biggest barriers for internet and mobile businesses in India: language. Bangalore-based startup Reverie claims to have the key to crossing that barrier: an application programming interface (API) that an app or portal can plug in to deliver its content in over 50 languages. Co-founder Arvind Pani prefers to use the word “localization” for what Reverie does, and not…
  • Pitch your startup to the media at Tech in Asia Tokyo 2015

    Hui Min Cheong
    31 Aug 2015 | 3:35 am
    Do you find yourself having difficulty reaching media outlets to spread the word about your startup? Are you spending hours sitting in front of your laptop, blasting cold emails to all the media that you can think of? If this a familiar scene for you, then you’re in luck. Tech in Asia will be saving you time and increasing your chances of having your startup covered by one or more of our participating media outlets by having you meet them face-to-face next week at Tech in Asia Tokyo 2015. We’ve got a range of participating media outlets from Japan and across the globe – American…
  • This 16-year-old self-taught coder probably has more entrepreneurial experience than you

    Osman Husain
    31 Aug 2015 | 2:34 am
    Raffay Ansari (center) Sixteen-year-old Raffay Ansari is a self-taught programmer. He’s been an iOS developer for over three years and has now graduated into full-stack, meaning he’s comfortable working with a number of different languages as well as both back-end and front-end technologies. The teenage prodigy from Pakistan has earned several thousand dollars freelancing online, coded games that have attracted about 8 million cumulative downloads, and is now on the brink of launching his own startup. Raffay has Ataxia, which means he has difficulty walking, speaking clearly, writing,…
  • Mobile adtech startup PopSlide makes it rain free phone top-ups

    Leighton Cosseboom
    31 Aug 2015 | 2:24 am
    Fresh consumer data shows demand for smartphones in Southeast Asia reached a new peak during the first half of this year. Currently, the three biggest smartphone markets in the region are Indonesia, Thailand, and Vietnam, where sales volume was registered at 14.9 million, 6.6 million, and 6 million units respectively. The data also points to Vietnam, Thailand, and the Philippines as the three fastest growing markets in the region. A couple months ago, I came across an interesting product when visiting CyberAgent Ventures’ new office and co-working space in Jakarta’s “Slipicon Valley”.
  • Your last chance to sign up for IBM Connect 2015 #startupxchange

    Louisa Chiew
    30 Aug 2015 | 11:21 pm
    If growing your startup is your top priority right now, the half-day event held by IBM in collaboration with Tech in Asia is a must-go. Registration for IBM Connect 2015 in Singapore closes today – if you haven’t signed up yet, make sure to do so before it’s too late. Here’s what to expect You can network till the cows come home with the numerous VCs attending. We’ve even done a little homework for you so you can get the most out of it. Get the low-down on attending investors including their preferred investment range, geographies they operate in, and industries they’re…
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    Room 214

  • Branded Communities: Customer Support is within Reach

    Kody Harlin
    26 Aug 2015 | 2:00 am
    What do you think of when you hear the words “Reach,” “Impressions,” or the often disappointing term, “Engagement rate?” These common terms of measurement leave us and our clients sitting on the edge of our seats, contemplating thoughts such as, “How can we do better?” “Why is this happening?” or in some cases, “Where did I go wrong?” The answer is simple: reach is at an all-time low for brands, impressions don’t hold a ton of value, and engagement rate doesn’t always indicate success or lack thereof. What if those troublesome terms of measurement were replaced…
  • What’s New in the World of Facebook, Twitter and Google?

    Katie Moran
    26 Aug 2015 | 2:00 am
    It’s that time again! Our favorite social media platforms are constantly updating, and we’re here with our Social Media Roundup to keep you in the loop! This week we are talking about some major changes that are taking place on Facebook, Twitter, and Google: Facebook to Update Notes, finally! You may have used Facebook notes before, or you may not even know it exists, but Facebook is seriously revamping the feature for the first time since 2010. Currently, a published note doesn’t look much different than a really long, standard Facebook post, but that is all about to change.
  • We’re Hiring! Senior Designer

    Caitlin Sherwood
    21 Aug 2015 | 11:37 am
    Let’s start with why our employees joyfully spend many of their waking hours at this place we call “work”… Room 214 believes in working with talented (yet humble) people to create inspired work that makes our hearts race, challenges us, and has a positive impact. That’s our “Why” statement. If no part of you got all warm and fuzzy reading that – you can probably stop now and just watch this fun video But if you do have some warm and fuzzy parts…let’s talk business. We need a Senior Designer. Here’s what we’re looking for in that perfect unicorn-of-a-person:…
  • How To Live & Breathe Creativity

    Jason Cormier
    20 Aug 2015 | 10:01 am
    Since one of the main objectives of the Capture the Conversation blog is sharing from the minds of Room 214, we humbly decline most offers for guest blog posts. Today is different for one primary reason: our guest blogger, Ryan Park, started as a Room 214 intern back in the day — and is now a successful business owner who was very intentional about keeping what we believe to be a valuable relationship. Ryan has learned a great deal over the years, and so it’s with great appreciation I share some of his wisdom in the words that follow: Back when I was a wee, little, college…
  • #COTW: Hefty’s Campaign for Box Tops for Education

    Megan Doyle
    19 Aug 2015 | 11:07 am
    There’s an almost palpable feeling in the air that arrives in mid-August. Suddenly, aisles that displayed sunscreen and pool toys are overflowing with notebooks, glue sticks, pencils, and crayons. Back-to-School is a dreaded season for some students, but personally, it’s one of my favorite times of the year. I will take the Back-to-School aisle over Black Friday. There’s just something special about crisp new notebook paper and a freshly sharpened pencil. In case you’re wondering, no, I was never beaten up as a child because I had the sense to not share my weirdly passionate feelings…
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  • We honour our customers, build world-class products : Nilay Shah, founder Deepkala Silk

    27 Aug 2015 | 10:15 pm
    Deepkala Silk is in Business for over 7 decades and now CEO Nilay has decided to take it online. He is aspiring to become one of the leaders in the industry selling highly chosen crafted ethnic wear. Buzzom team got in touch with him, and here is the brief conversation we had with Nilay Shah, Founder & CEO at Q1. Tell us in brief about Deepkala Silk is a lifestyle e-commerce portal that sells Indian Ethnic designer garments and accessories, both within India and overseas. We have one of the largest collection of Indian designer sarees, bridal lehengas,…
  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
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  • Best of the Week | Drupal 8 Is A Boon For Digital Marketing, and much more…

    Team Position²
    30 Aug 2015 | 10:41 pm
    This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drupal 8 Is A Boon For Digital Marketing | Position2 Blog 48% of people cited “website design” as the number one factor in deciding business credibility. But, when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. Read on and find out how to leverage Drupal 8. The Power Of Imagery In Content Marketing When To (And When Not To) Bring On An…
  • LinkedIn Makes A Move | Introducing The New Campaign Manager Tool

    Team Position²
    28 Aug 2015 | 11:00 pm
    Compared to other social media channels, marketing on LinkedIn has never been easy. While running campaigns or even reporting data Facebook and Twitter have provided a greater degree of flexibility and granularity. LinkedIn marketers have been looking for more options to efficiently reach targets on the platform. Remarketing would help. So would custom lists, conversion tracking, goal based pricing, and a better interface. Enter the new Campaign Manager tool. LinkedIn still has some issues to work out, but marketers can heave a sigh of relief. Here’s what caught our attention in the new…
  • Drupal 8 Is A Boon For Digital Marketing | Position2 Blog

    Prativa Sahoo
    26 Aug 2015 | 3:14 am
      The way the average mobile user is tied to a device of choice, marketers can pretty much reach target customers anyplace, at any time. But when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer’s journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. A large group of developers, keeping true to the community’s open source roots, is working on Drupal’s Mobile Initiative. The goal is to make the Drupal 8 CMS mobile platform the best there is in today’s increasingly mobile world. The Drupal Mobile Initiative…
  • GIFs For Pages On Facebook

    Team Position²
    25 Aug 2015 | 4:58 am
      You have been seeing animated GIFs in Facebook personal profiles since spring, but not in Facebook Pages. Until now. Sticking its toe in the water, the Social Media Giant announced today that it has relaxed its NO-GIF policy. The experiment begins with a few selected brand pages to evaluate the use of GIFs and the users’ experience. Wendy’s and Coca-Cola’s Brazilian brand Kuat posted GIFs today. The Original Post And The GIF   You’ll see these new GIFs in “Boosted” Page posts — which make up most of the ads you see in your feed — not in those tiny sidebar…
  • Live Streaming: Next Big Thing In Social Media?

    Team Position²
    22 Aug 2015 | 7:46 am
      Still posting quirky photos on Facebook? Tweeting yet more wordplay? Wake me when it’s over because right now it’s all about Live Streaming. You hear that buzz? That’s thanks to apps like Periscope and Meerkat. Four months after its launch Periscope can already boast 10 million customers. The user engagement and adoption for this form of Social Networking is totally for real, with Meerkat kick starting the concept and Periscope (which has clearly taken over) jumping on in. Read full report here The big question, of course: How important is all this to Marketers? Well, let’s…
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    Jennings Social Media Marketing

  • Visual Storytelling Brings B2B Tech Brands to Life

    Christina Howard
    31 Aug 2015 | 1:00 am
    “Visual storytelling” may be a new concept to many B2B tech brands, but the concept of using visuals in marketing is anything but new. The website MindTools reports that 65 percent of the population considers themselves visual learners and marketers know from experience that visuals are some of the widest shared content across social media. Furthermore, the human attention span is now just 8 seconds – shorter than that of a goldfish – giving brands even more reason to embrace digital storytelling as a marketing tool.   To get the most out of your visual storytelling, combine…
  • From Early Adopter to Startup Investor: Q & A With Valerie Jennings, CEO of JSMM & VBM

    Christina Howard
    24 Aug 2015 | 10:04 am
    Valerie Jennings started her PR firm at the age of 24 in Overland Park, Kan. She earned the title as social media early adopter by introducing new PR tactics in 2006 and continues to educate businesses about how to implement strategies for lead generation, sales and marketing and brand recognition. Today, she continues to educate women and young women about how to tap into the power of the digital web and mentors students who want to pursue a career in STEM. Valerie is also an investor and BetaBlox, hoping to share some of her startup knowledge she picked up along the way during her early…
  • JSMM Recognizes Importance of Early Female Technology Adopters

    Christina Howard
    17 Aug 2015 | 1:00 am
    According to a report by Intel researcher Genevieve Bell, women in technology are underrepresented, but in fact, women use technology and mobile devices at a rate of 17 percent more than men. Women are also the fastest growing demographic of users on all social networking sites and internet enabled devices, including readers, healthcare devices and GPS. This news comes as no surprise to the JSMM team, that consists of early adopters, tech enthusiasts, passionate leaders, mentors and more. Our team, powered by the “JSMM Experience”, not only consists largely of female social media early…
  • How to Tell Your Technology Brand’s Story Through Digital Marketing

    Christina Howard
    10 Aug 2015 | 6:58 am
    Business to business and business to consumer technology, software, managed services and other types of tech companies have a hard time grasping the concept of telling their brand’s story. Additionally, implementing marketing strategies that humanize the brand are often lost amongst the midst of technical minutiae. Remember, your story should attract and intrigue an audience, so make it a good one! Follow these four steps to learn how to effectively tell your brand story using digital marketing – and remember to make it personal. People do business with people they like and trust, so…
  • What Marketers Need to Know About Wearable Technology

    Christina Howard
    3 Aug 2015 | 1:00 am
    With the huge success of the Apple Watch and similar wearable technology, retailers and marketers alike are continuously looking for ways to capitalize on the momentum. According to recent research from CCS Insights, shipments of smart wearables are expected to grow to 135 million in 2018 – the Apple Watch alone accounts for 40 percent of smartwatch shipments this year. This sudden increase of wearables presents great opportunities for marketers, who must find the balance between connecting with mobile customers and over communicating their message. Photo credit: shinya / Foter / CC…
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    Jason Yormark

  • 2015 Macbook Review

    Jason Yormark
    19 Aug 2015 | 8:31 am
    If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck). But once again I’m blown away by the technical achievement of their latest offering, the new Macbook. For the past few years I’ve worked on a Macbook Pro, and loved every minute of it. The build quality and user experience was second to none, and I rarely if ever had any downtime or crashes. If you search online you will find thousands of…
  • 5 Ways To NOT Get A Response When Applying To A Job

    Jason Yormark
    30 Jul 2015 | 2:04 pm
    I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Easily only 10% of those that apply are worthy of consideration. So naturally I was motivated to write another hiring post. Hopefully to be found be future candidates to help bump that number up. This time I around I’m focusing on the pre-interview process and what things candidates do…
  • My Apple Watch Review: 5 Reasons It Works

    Jason Yormark
    1 Jul 2015 | 9:00 am
    It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? After a few months of letting the reviews filter in, and actually being able to try them out in a store, I…
  • Being The Underdog Is More Fun

    Jason Yormark
    17 Jun 2015 | 6:50 am
    The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds. You just can’t beat it. I am a hugely competitive person. Not in an unhealthy way by any means, but certainly more so than normal. In all my stops along my career,…
  • Living Life Against The Grain

    Jason Yormark
    10 Jun 2015 | 10:30 am
    I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general. One of the biggest satisfactions I have right now is when I drive to work. For the first 18 years or so of my professional life, I easily averaged at least a 45-60 minute commute to and…
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    The Blog of Matthew Loop

  • Before Publishing More Content Online, Watch This First

    Matthew Loop
    28 Aug 2015 | 6:51 am
    Don’t publish another video, article, press release, or blog post online until you watch this timely video first! What’s discussed here is arguably the BIGGEST lie you’ve been told by marketers, webmasters, and self proclaimed internet “gurus.” If you fall into this common trap, your business will suffer.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: This One Thing Multiplies Your Influence and Income The Social Media Revenue Summit (2015 Highlights) How I Got Over 1,800…
  • This One Thing Multiplies Your Influence and Income

    Matthew Loop
    25 Aug 2015 | 6:34 am
    This overlooked strategy differentiates you in the marketplace so that you’re viewed as a caring leader. It also establishes goodwill in your community and makes prospective customers MUCH more likely to spend their money with you. The world’s most successful businesses do this. Filmed in the Virgin Islands at the Ritz Carlton St. Thomas. Click the play button below to view.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (2015 Highlights) Is Philanthropy…
  • The Social Media Revenue Summit (2015 Highlights)

    Matthew Loop
    23 Aug 2015 | 6:28 am
    Here’s a glimpse of the advanced social media training experience so many are raving about! The Social Media Revenue Summit™ is designed to help you multiply your influence and build a 5 figure per month PASSIVE income machine around doing what you love. It’s also for entrepreneurs, start-ups, and businesses that want to profitably integrate social outreach into their existing business model, product, or service. This years event was held at the Ritz Carlton in Buckhead, GA.     Did you like this post? If so, click the Facebook “like” button below and share it with…
  • How to Rank Higher on Google Maps [updated]

    Matthew Loop
    6 May 2015 | 8:32 am
    This video shares the #1 way to rank your Google local business listing higher on Google without having to spend money. Synonymously referred to as Google Maps, Google Places, and Google My Business, scaling to the top (with the most social proof) means that you’ll reap the lions share of new clients / customers searching. Mastering this one thing can add hundreds of thousands of dollars in new revenue to your business each year.     Also, the video tutorial that was referenced in the video about how to get on the phone with the Google local business dept is below. Did you…
  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
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    Elaine Gantz Wright

  • Bedazzle Your Audience with the 5 Cs

    elaine gantz wright
    25 Aug 2015 | 9:57 am
    “If you know your character’s thoughts, the proper vocal and bodily expressions will naturally follow.”  – Constantin Stanislavski Several years ago, I wrote about the 4 Cs of communication. Today, I am reposting the blog but adding a fifth important C― Consciousness. Remembering the 5 Cs can help us build a multi-dimensional clutter-cutting content communication plan. Consciousness – Much has been written about the importance of staying present. This applies to your personal world and the message you are building.  In many cases, this involves hard work to find the…
  • Fire that internal recruiter?! Start marketing from the inside out!

    elaine gantz wright
    5 Aug 2015 | 12:47 pm
    One of the intriguing things about being a consultant is that I often have the opportunity to connect the dots in tantalizingly new ways. Taking a step back, I look inside myself for a moment, and often, I learn something I did not expect to see. That’s always pretty darn exhilarating. Seems I have been working with a couple of clients in very different product and customer spaces–but I now see a common thread that has emerged around workforce empowerment and driving employee behavior. Well, tomes have been written on human behavior, you might say. But I’ve got an angle. Ghost…
  • It’s All INREACH: Marketing Revisited

    elaine gantz wright
    25 Jan 2015 | 11:20 am
    “How odd I can have all this inside me and to you it’s just words.” ― David Foster Wallace, The Pale King I hear nonprofits use the word “outreach” frequently.  We are doing an “outreach.” This can refer to everything from mission-driven programming — to marketing to fundraising.  They may even have an “outreach” department.” And many have even made it a verb. “We are outreaching across the globe.” But this brings to mind a sort of broad, cast-the-net-style effort, as opposed to a more targeted, precise, systematic approach — focused on engagement, conversions…
  • Angels

    elaine gantz wright
    25 Dec 2014 | 9:44 am
    It’s Christmas, again.  So, what have we done?  Seems the years are barreling by more rapidly than ever. Hyperspeed.  With the death of my father this year, the passing of my mother two years ago,  my youngest turning 18, and other major personal epiphanies this year, the reality of time has been a central theme. That’s why I  bought myself a special gift this year — Mary Oliver’s new book of poems — “Blue Horses.” It’s exquisite.  I find the purity and simplicity of Oliver’s intimate observations of nature and everyday wonder so…
  • Taking the Last Mile to Heart

    elaine gantz wright
    7 Sep 2014 | 5:23 pm
    “The Last Mile” is a phrase used in the telecommunications and technology industries to describe the final piece of the communication journey that connects the network to the end-user or customer. In more jargon-y tech circles, it’s often referred to as the “last-mile problem,” because the end link to consumer is too often disproportionately expensive or difficult to achieve. Even compared to the costs associated with rolling out broadband wire and hardware across the globe, last-mile connections have been plagued with technological issues, infrastructure barriers, and high…
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  • 5 Email Marketing Best Practices for Pro Status Campaigns

    Harp Interactive
    24 Aug 2015 | 2:28 pm
    Categories: Email MarketingTags: best practices, email marketingReaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing...(Read more...)
  • 8 Downright Awesome Reasons to Create a Video Marketing Strategy

    Harp Interactive
    17 Aug 2015 | 1:54 pm
    Categories: Video MarketingTags: video marketing, visual marketingMarketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of...(Read more...)
  • You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.

    Harp Interactive
    16 Dec 2014 | 2:32 pm
    Categories: Social Media MarketingTags: content marketing, social media marketing with images, visual marketing, visual marketing apps, visual marketing statsThink about how quickly you scroll through your news feeds looking for an interesting post. What was it that made you stop to read a specific article? Most likely it was an interesting...(Read more...)
  • Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

    Harp Interactive
    23 May 2014 | 9:58 am
    Categories: Social Media MarketingTags: Facebook, How You Rank, linkedin, Pinterest, Pinterest analytics, yelp, yelp video reviewsCatch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place...(
  • How to Mention Someone in Google Plus Posts

    Harp Interactive
    21 May 2014 | 9:10 am
    Categories: Social Media MarketingTags: Google, google plus, social mediaMention someone on Google Plus to grab their attention, give them credit or ask them a question.(Read more...)
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    3net Search Engine Marketing Blog by Social Media Systems

  • 2015 | Keyword Value | Flooring Contractor Los Angeles Example

    Israeli Rothman
    31 Aug 2015 | 7:35 am
    How much is the ability to rank for a search worth? It can be a great deal to those who are in that business, for instance “Flooring Contractor Los Angeles”  Google search brings up a whole page of lead generators, all of which are selling advertising to multiple contractors who cannot get to the first page on their own.   However, consumers know that these are sales funnels, so they may ad a word, like a ZIP code, making all the difference:  example 90001 flooring contractor Los Angeles Google search took one article for my strongest site to rank for, using my link authority…
  • 90001- 90024 | 541-982-9291 | Flooring Contractor Los Angeles | Top Contractors

    Israeli Rothman
    24 Aug 2015 | 7:08 pm
     We are declaring a slow death to lead generators who clutter up search results with sales funnels: we will outrank them with real contractors who do real work, on pages like this: Flooring Contractors Los Angeles According to Google search for “Flooring Contractor Los Angeles” The top contractors for flooring are: (less the lead generators, we do not link to those!)  The top contractors for flooring are: (less the lead generators, we do not link to those!) Los Angeles Tile Contractors | 323-662-1011 | Ceramic Tile … Los Angeles Tile Contractors, Tile Contractor Los Angeles,…
  • 2015 | Become the Local Media for Your Town | Real Estate Brokers | Hospitality

    Israeli Rothman
    19 Aug 2015 | 5:08 am
    It is a brave, new world. You can become the local media! User-generated, user-filtered media, is THE Media, local, global, viral, and free. You can BECOME the Media by simply deciding to do so, on a tiny budget; the rush is on! From a simple $300 blog, to a complete white-label, branded, in-house solution for only $699, the technology is user-friendly, comes with training and support, and is available to anybody with true vision to see the opportunities (custom WordPress). EXAMPLES: 949 874-2247 | Orange County California Social Network | Events | Real Estate Listings | Visitors Information…
  • 2015 | Becoming your own Lead Generator | Cut out the Middlemen | Become the Media

    Israeli Rothman
    12 Aug 2015 | 7:47 am
    In the new media, there are two ways to be on top: Pay more than anybody else per click or per lead or per action until your money runs out, for the links that you do not click on, or Provide the information, humor, events, videos, music and other content that create the media to advertise on, in, around, and through. While lead generators like Expedia,, Angie’s List and others have helped to create the market, and to educate the advertisers about new ways of advertising digitally, consumers are not searching for a sales funnel, where their information is sold to the highest…
  • 2015 | Empty-Nesters Unite to Save the Children | 7 Steps 4 Sustainable Communities

    Israeli Rothman
    13 Jul 2015 | 5:41 pm
    I wish to propose the question: how much do you really love your chem-lawn, and the other chores associated with your empty house?  Are these chores, activities, and the expenses associated with them fulfilling your true potential and worth and talent? What if you were offered an opportunity to join with like-minded elders in a joint effort to make this world of homeless children better? What if you were offered the opportunity, with your own space, to combine forces and hang with intelligent, healthy, still relevant adults in a effort to make a difference, with community resources…
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    Social Media B2B

  • A Huge Missed Opportunity in B2B Visual Storytelling

    Jeffrey L. Cohen
    12 Aug 2015 | 4:00 am
    The woman in the picture is Neslihan Uzun. She is a Survey Engineer for Hyundai Engineering & Construction in Turkey. She has been an engineer for the company for nearly a year and a half, and is helping to build the Third Bosphorus Bridge in Istanbul, also known as the Yavuz Sultan Selim Bridge. I would recommend that she get the additional title of Chief Storyteller. This is a high profile project for Hyundai and for Turkey. This bridge symbolizes Modern Turkey. A happy, smiling, female engineer high above the water is a great face for this project. Hyundai Engineering has a number of…
  • Breaking The Rules of B2B Social Media

    Jeffrey L. Cohen
    31 Jul 2015 | 4:00 am
    When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Even if you pull back from the strict approach of rules and call them guidelines, nobody can agree on that either. In the real world, rules are created in response to some complaint or action by someone or many someones. I recently…
  • The B2B Funnel is Leaky on the Marketing Side Too

    Jeffrey L. Cohen
    23 Jul 2015 | 4:00 am
    All B2B marketers are aware of the funnel. The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. Whether you are a funnel-purist, who still firmly believes in this construct, or you think marketing has gotten way more complicated and customers enter the process at various stages through various means, there is still some value in using the funnel as a means to represent the overall approach of the marketing itself. I call this the content funnel and it sits alongside…
  • The Untapped B2B Marketing Resource: Social Media Data

    Lance Neuhaser
    15 Jul 2015 | 4:00 am
    B2B Marketers are embracing social media like never before. A report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. As many have discovered, creating and distributing targeted content allows a marketer to build brand awareness, demonstrate industry knowledge and even establish contact with buyers. But while…
  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
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  • Why it takes so long to achieve social media success

    31 Aug 2015 | 4:00 am
    If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So we can’t regard it as absolute truth but it is probably directionally correct. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. First, let’s examine the expectations they have from their social media…
  • What is the purpose of a blog post today?

    27 Aug 2015 | 4:00 am
    Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” I really didn’t know how to answer that. What is a blog post any more? While my latest ideas usually start on my blog, there is no telling where they might end up next. And ideas tossed around on Facebook, Twitter — even…
  • Looking for inspiration on innovation and entrepreneurship? Here’s the source!

    26 Aug 2015 | 4:00 am
    One of the most enjoyable parts of my job is spending time with people looking to follow their dream and start new businesses. And time after time, I refer to what I learned in one single book: Innovation and Entrepreneurship by Peter Drucker. Peter Drucker may be the most revered business leader and author in history. He has written some of the most inspirational and influential books in the field and while Innovation and Entrepreneurship is not his best-known book, it is a resource I have re-read many times in my career. The book is also special to me because I took classes from Dr.
  • It’s time for you to start a podcast

    25 Aug 2015 | 4:00 am
    Podcasting is the new black: Whether or not you ever listened to Serial—a podcast that follows the story of an unsolved murder—you’ve very likely heard of the series. 1.5 million people on average listened to each episode. It seems as though everyone in the marketing and social media space is doing it. Mark Schaefer, who hosts this award-winning blog, also co-hosts a weekly podcast called The Marketing Companion with Tom Webster. I host a weekly interview series called Marketing Smarts for MarketingProfs. Dozens of new podcasts crop up every day. But is podcasting right for your…
  • How to know when it’s time to call it quits

    24 Aug 2015 | 4:00 am
    The entrepreneurial spirit was strong in me, even at an early age. I always had some gig going. I sold Christmas cards door-to-door. I raked leaves and cut grass. I watched kids and dogs. I did anything I could to make a buck. But my first entrepreneurial venture was also my shortest one and it occurred when I was five years old. That’s right. I started my first business before I entered the first grade! My family home at that time was at the intersection of two busy streets. When people stopped at this corner from any direction, they would throw their cigarette butts out the window. I…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Adrian Kulp

    Rosanna Rago
    28 Aug 2015 | 8:32 am
    It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making their way into newsfeeds daily – you will often uncover much more than the latest product review. What you’ll find are unique personalities and stories from some unexpected perspectives. Enter Adrian Kulp: former comedy TV development executive for Adam…
  • Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

    Karri Wells
    27 Aug 2015 | 12:03 pm
    With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. What hasn’t changed: Facebook’s user base is continuing to see healthy growth, while growth on Twitter is slowing Video continues to be a focus for many of the platforms Both Facebook and Twitter have enhanced their video products with…
  • 3 Ways Marketers Can Modernize Their Organizations for the Digital Age

    26 Aug 2015 | 7:37 am
    Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure their own processes, teams and success metrics are setting them up to succeed. In many organizations, marketing infrastructures have not kept pace with the changes in consumer habits and technological advancements we’re seeing today. It’s time…
  • The Power of TV Fandoms: What Marketers Need to Know

    25 Aug 2015 | 7:36 am
    In this current age of cultural obsession, passionate TV fandoms are a goldmine of marketing opportunity. By understanding the importance of investing in fandoms, entertainment marketers have the power to generate hype and create hit shows. In a recent byline published via MediaPost, our Strategy Director of Media & Entertainment Adrian Goodsell shines some light on the TV Fandom and how marketers can leverage fans’ love of a show to drive evangelism and ultimately tune-in. In the article, Adrian discusses the following: The definition of the TV Fandom How to build cultural cachet When…
  • Help 360i Make the SXSW 2016 Lineup

    19 Aug 2015 | 8:51 am
    Let the voting begin! It’s that time of the year again when SXSW opens up its famed PanelPicker – a voting system that allows Austin-bound festival goers to have a voice in which sessions takeover the 2016 lineup – and invites the industry to vote for their favorites. Each year, the SXSW programming committee uses the PanelPicker to vet topics for the Interactive festival – taking place this upcoming March 11 – 15. An industry-wide popular vote will play a big role in the choice for which panels debut at the festival, and we’d love your support in helping our sessions make it…
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    The Next Web » Social Media

  • Star Wars masterfully shuts down this sexist question about Storm Trooper armor

    Lauren Hockenson
    28 Aug 2015 | 3:26 pm
    As hype continues to build around the latest Star Wars installment, ‘The Force Awakens,’ the brand has been gearing up its fans by encouraging them to submit fan art of the installment’s latest characters. In a post released yesterday, it showed off a drawing by a man named Seth Groves who had submitted a rendering of new character Captain Phasma. But what started out as an art showcase turned into a lesson in sexism. While little is known about the trooper, we do know that she is female — played by ‘Game of Thrones’ actress Gwendolyn Christie. Apparently, that didn’t…
  • Vine rolls out new music tools that help you make perfect looping videos

    Ben Woods
    27 Aug 2015 | 7:00 pm
    Vine is rolling out a new music-focused tool for video creators on its network called ‘Snap to Beat’. The option, Vine says, will make it a doddle to create looping six second videos that sync perfectly. While that’s possible already if you take the time to work out exactly where your track should restart, the new tool should make it a whole lot easier for people who don’t have the patience for that sort of thing. Once you’ve chosen a track, ‘Snap to Beat’ works out how much of the song you need to make a seamless loop and trims… This story continues at The Next Web
  • LinkedIn launches Lookup, a standalone app to help you tap your co-workers’ skills

    Ben Woods
    19 Aug 2015 | 6:00 am
    LinkedIn has launched a new standalone iOS app called LinkedIn Lookup today in a bid to help users make better use of their co-workers’s skills. The company says it conducted research that suggests many corporate employees feel they could do a better job if they knew how to find out who else in the company had specific skills, and that most resorted to looking at LinkedIn rather than their own company’s often outdated intranet listings. To tap into this use-case, LinkedIn’s Lookup app allows you to search for co-workers by name, title, current or past experience, education and specific…
  • How a social media audit can improve Web traffic by 300%

    Sujan Patel
    19 Aug 2015 | 1:49 am
    According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24 percent of overall traffic in December 2014, up from 22.71 percent just one year earlier. So what does that mean for your business? If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic. Shareaholic’s data comes from the program’s network of “300,000+ websites reaching a global audience of…
  • Pixbuf public beta adds analytics to its social photo sharing service

    Jackie Dove
    14 Aug 2015 | 1:41 pm
    In an effort to streamline the process of sharing photos to a variety of networks, Pixbuf, a social networking tool targeted to photographers, has launched a public beta debuting its new analytics tool. Photographers can use the free Pixbuf to upload images and share them directly with a number of connected social networks, including 500px, Twitter, Flickr, Facebook and others — similar to Buffer, except for photos. The service will then track analytics data for those images — how often they are viewed and how many likes they get. After you sign into the Pixbuf site, you can…
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    The Social Workplace

  • Results of BLR’s Employer Branding Survey

    19 Aug 2015 | 8:35 am
    In June, BLR conducted an employer brand survey to solicit input from companies on what they are doing for internal and external employer branding stack up against each other. The purpose of the survey was to provide insight into the following questions and more: How many companies are devoting programs to both internal and external branding? Who at the organization is typically responsible for such programs? What role do prospective, high potential (HIPO), and alumni employees play in branding? How are businesses monitoring their brand and reputation? Which branding strategies are…
  • The Journey from Candidate to Hire Touches Every Aspect of the Employer Brand

    13 Aug 2015 | 6:28 am
    It’s no secret that talent acquisition is evolving faster than it ever has and much of it has been due to candidate expectations of employers what we like to call the “consumerization of the candidate experience.” Candidates expect an experience on par with the consumer experience and when they make purchase decisions (and what is a career choice other than “our most important purchase decision”), they want an experience that is transparent, relationship-based, personalized and flexible. So what does that mean for talent acquisition organizations? Smashfly, a company who specializes…
  • Ten Company Culture Killers [#infographic]

    30 Apr 2015 | 11:08 am
    Great infographic by OfficeVibe, an employee engagement company. It’s a list of the ten things that will destroy a company’s culture and cause low employee engagement. Here are the company culture killers: This infographic was crafted with love by Officevibe. Learn employee engagement facts that will stop company culture killers from growing in your company.
  • What contributes to decreased employee morale?

    1 Apr 2015 | 10:00 am
    ​Employee morale is perhaps one of the most important but most difficult things to manage. It’s critical to maintain high morale in order to increase retention, but it’s often difficult to get an accurate read on how employees feel and what is causing them to be dissatisfied.​ [HR Daily Advisor] At my previous company, we worked with PricewaterhouseCoopers to conduct an audit of employee exit surveys and found there were some interesting comments and points as to why employees were leaving. While most managers believe that employees leave for more money, the results of the survey…
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    CompuKol Connection » Blog

  • A Simple, Effective Approach to Email Marketing

    Michael Cohn
    31 Aug 2015 | 2:00 am
    You may be working your Email marketing campaign for your business. However, you may not realize that there is a lot more to it than you may think. It is entirely possible that you have barely tapped into what it can potentially do for you and for your business. An effective Email marketing campaign is so much more than just a bunch of Emails The first thing that you need to understand and understand well is that you will have to work at producing an effective Email campaign. Of course, it goes without saying that it will be worth your while once you have gone through the process. In short,…
  • Getting Your Fans and Followers to Share Visual Content

    Michael Cohn
    27 Aug 2015 | 2:00 am
    Are you working your brand to the best of your ability? If you look at it honestly and the answer is “no,” it is time that you do something to change that situation. There are many different approaches that you can take but involving your fans and followers is one extremely important way that you can spread your visual content around effectively. The many ways to enhance your content with visual images You may have written the most wonderful, intuitive, exciting, valuable content that ever existed; however, if you don’t enhance that content with visual images (at least…
  • Growing Your Personal Brand Effectively

    Michael Cohn
    24 Aug 2015 | 2:00 am
    Personal branding is not just for people who are in the public eye. Personal branding is for everyone and it is essential that you understand how important it is for you and for your business. That is especially true nowadays, with the popularity of the Internet and with the explosive amount of interactions on the various social media channels. The need for your personal brand There are many important reasons why your personal brand is critical to your business’s success. First of all, you need a personal brand because people are going to do searches and they are going to find you and…
  • Pairing Your Social Campaigns With Your Prospects

    Michael Cohn
    20 Aug 2015 | 2:00 am
    As a business owner, you have been working your social media marketing campaign for a while now. Experience has taught you that your campaign is essential not only to your success but also to your having the opportunity to bring your business to the next level. Getting started and following through When you first set up your social media marketing campaign, you probably had a pretty good idea about what your campaign should communicate and the results that it should elicit along the way. One thing that is absolutely certain is that your social media marketing campaign must produce the…
  • How to Attract People to Your Event

    Carolyn Cohn
    17 Aug 2015 | 2:00 am
    You are planning an event with all of the appropriate professional people. Of course, you will use your social media channels to create a giant buzz and to ensure that your event is a raging success. There are several ways that you can go about that and you will have to figure out which combination works best. Attracting droves of attendees When it comes to planning events and considering the attendees who will be present at your event, it is not something that you will just throw together. It must be planned carefully and executed precisely. The success of your event should be something that…
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    all the news that's fit to blog, tweet & post

  • Be Summer, Be Now

    Deb Hemley
    22 Aug 2015 | 6:23 am
    Is it my imagination or did the summer doomsayers start earlier than usual this year? I’m remembering in particular the woman on the CVS check-out line back on August 1st who had to ruin everyone’s day when she lamented, “It’s just countdown to Labor Day now.” By August 22nd, I can feel them revving up everywhere I go. They’re officially kicking into high gear. I don’t know about you but I LOVE summer and want to cherish each of the thirteen+ hour days of sunlight while I can. I beg of you. Be summer, be now. Please.
  • Awe of a Flower

    Deb Hemley
    5 Jun 2015 | 6:14 am
    How wonderful to come across the quote and video below from the Feynman Series’ on ‘Beauty’ as I contemplated and photographed the very welcomed flowers to our garden–the magnificent peonies. “…Look how beautiful it is I see much more about the flower I could imagine the cells in there The complicated actions, which also have a beauty It’s not just beauty at this dimension of one centimeter, there’s also beauty at smaller dimensions The inner structure, also the processes, the fact that the colors and the flower are evolved in order to attract inspections to pollinate it…
  • Over here

    Deb Hemley
    25 May 2015 | 8:37 am
    Some days everything is so bright and beautiful that it feels as if everything is calling, “Look at me!”
  • Wall Swirl

    Deb Hemley
    9 May 2015 | 1:00 pm
  • The Art of Typewriters

    Deb Hemley
    5 May 2015 | 5:58 am
    Seen at Cambridge Typewriter in Arlington, MA
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    Pushing Social

  • How to Revive A Dead Blog

    31 Aug 2015 | 6:00 am
    “Stuff” happens. The blog you started has fallen on hard times. It lost support. You ran out of time. Readers didn’t show up. It didn’t drive as many leads as you thought. Now the blog sits on blogspot with a threadbare post from the spring of 2013. Your competition, however, is outhustling you on the content marketing front. Their up-to-date blog is positioning them as the thought leader in the space. Their sales team is using blog posts to stay top of mind with prospects. Their perceived leadership in the space allows them to charge more while closing deals faster than you. It’s…
  • Should You Still Use Google+ to Promote Your Blog Posts?

    26 Aug 2015 | 7:23 am
    I want Google+ to succeed.  As a marketer, I want more options for reaching my audience.  Google+ was positioned as a Facebook and Twitter alternative and I eagerly set-up my profile page and began piling up the ‘Plus Ones (+1)” I was in good company.  Chris Brogan, Guy Kawasaki, Martin Shervington, and Ryan Hanley, all excellent marketers and thought leaders invested time and energy into demystifying Google+ for the rest of us. But…Google+ started to lose traction.  It seemed that Facebookers weren’t willing to shift to Google+ even if they used Gmail, Google…
  • 15 Essential Blog Growth Tools and Checklists

    25 Aug 2015 | 6:00 am
    We’ve written over 1,100 blog posts for Pushing Social and our clients. We’ve learned much along the way. Whenever I’ve faced a challenge I’ve opened Evernote and created a checklist or outlined how I would solve it. Over the last three years, these quick guides have been incorporated into day-to-day processes. I guess you could say that they are a key ingredient in our success. Now, for the last 6 months or so, I’ve been sharing these tools with you. You’ve usually found them via a link in a post or tucked away in the sidebar. Sometimes, I’ve been cheeky enough to push it…
  • You Must Have These 10 Keys for Successful Lead Generation Blogging

    20 Aug 2015 | 6:00 am
    I think you will agree that growing sales with blogging is getting harder. Blogging works. Blogging is cost-effective. Blogging pays long-term dividends. But, successful business blogging is a tough nut to crack. The good news is that you can solve the business blogging riddle. You can generate high-quality leads by making simple tweaks to your blogging strategy. You just need to take a step back and approach blogging from a different angle. Today, I’ll walk you through ten “Must Have” components needed for successful lead generation blogging. Implement each element and you will see…
  • Should You Hire a Blog Writer?

    19 Aug 2015 | 10:53 am
    Thinking about hiring a blog writer? Hiring a blog writer, a taboo a few years ago, is now common, even critical task. Today’s competition for reader attention demands a high-volume, high-quality blog posting schedule. While larger companies have the internal resources to accommodate the need, most businesses may need to consider their outsourcing options. At first, it may seem that hiring a writer is unnecessary, but blog post writing is demanding. Just take a look through most company blogs, littered with half-backed, and sporadic posts and you can see that blogging isn’t as…
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  • TDA Group Content Happy Hour: Top tips for audience appeal

    Paul Gustafson
    21 Aug 2015 | 11:43 am
    More is always better when it comes to numbers of engaged audience members. Read this week’s news digest to get the latest developments in attracting the influential people your revenue goals depend on. See which search engine ranking factors are most important and find tips for mastering compelling visual content. Plus, learn how to increase email engagement and improve delivery rates, and find out why Facebook is hopping on the long-form content bandwagon. Search Ranking Studies: Trends and Important Factors MarketingCharts Staff Report This MarketingCharts staff report provides a…
  • TDA Group Content Happy Hour: Sharpen your marketing tools

    Paul Gustafson
    14 Aug 2015 | 10:54 am
    Looking to improve your marketing results? Start with sharp tools and sound tactics. This week’s digest explores several indispensable skills for creating an effective social media strategy and stunning visual content. You’ll also discover how new Snapchat features help improve your marketing efficiency and why improvements in Skype for Business provide a more streamlined mobile experience. Plus, find out what Google’s new restructuring and name change mean to you. 4 powerful tips for a highly effective B2B social media strategy By Jawad Khan at MarketingProfs One marketing skill that…
  • TDA Group Content Happy Hour: Find big opportunities in the week’s top stories

    Paul Gustafson
    7 Aug 2015 | 8:01 am
    Advantages await marketers who follow the latest content marketing news developments. In this edition of our weekly digest, you’ll discover why you should spend more on visual assets, focus on creating mobile content, and carefully craft your email subject lines. You’ll also learn why content marketers should understand CRM software purchasing decisions and examine a future Facebook tagging feature that could spark additional opportunities. Study: Marketers Want More Money for Visual Content By Kate Maddox at Advertising Age A majority of senior marketers recognize that visual assets are…
  • TDA Group Content Happy Hour: What does it all mean?

    Paul Gustafson
    31 Jul 2015 | 9:34 am
    Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new digital designs meant to entice more prospects. Plus, see which social platforms are stepping into the Google+ void and get SEO tips for the latest Google algorithm update. Which B2B Content Types Deliver Great Leads? By Ayaz Nanji at MarketingProfs The most commonly published content types…
  • TDA Group Content Happy Hour: The latest on driving engagement

    Paul Gustafson
    17 Jul 2015 | 11:57 am
    Consider this TDA maxim as you settle down with your Friday beverage of choice: Don’t just attract—make sure you interact. To demonstrate, we’ve scoured the Web to find recent stories about driving engagement so you can accelerate the sales cycle (you know, the stuff content marketing is supposed to do). Read on for news items covering content strategy, tactics, and opportunities that can help trigger repeat business and convert prospects into sales-ready leads. 6 Steps to Content Marketing Domination By Joe Pulizzi at Content Marketing Institute Can you use content marketing to…
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    David Meerman Scott - Web Ink Now

  • Are You Selling When Buyers Are Ready?

    David Meerman Scott
    25 Aug 2015 | 12:24 pm
    Today, buyers are in charge. Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.
  • Restoring the Human Touch: The Compelling Power of Authenticity

    David Meerman Scott
    19 Aug 2015 | 12:40 pm
    People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.
  • Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

    David Meerman Scott
    12 Aug 2015 | 1:54 pm
    I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.
  • #GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

    David Meerman Scott
    6 Aug 2015 | 9:33 am
    Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to Donald Trump is to live tweet from the stage during the debate!
  • Donald Trump Winning the Social Networking Primaries in a Landslide

    David Meerman Scott
    4 Aug 2015 | 12:17 pm
    On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin. As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.
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    We Are Social

  • Digital, Social & Mobile in India in 2015

    Simon Kemp
    27 Aug 2015 | 8:20 am
    It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis: Here are the key data headlines: Internet Users: 350 million, up 44% since our last report in July 2014 Social Media Users: 134 million, up 26% in the past year Unique Mobile Users: 590 million – a penetration rate of 46% Mobile Internet Users: 159 million – 45% of all internet…
  • Rob FitzGerald joins as President, US

    Rob Fitzgerald
    26 Aug 2015 | 12:43 pm
    As you may have read in MediaPost, Campaign or AgencySpy, Rob FitzGerald has been announced as We Are Social’s President in the US. Former President at Big Fuel Communications, Rob has a wealth of global experience at agencies including GlobalHue, Initiative and Omnicom Media Group, spanning Japan, China, Hong Kong, Europe and the US. Here, he explains why he chose to join We Are Social. FitzGerald (centre) with We Are Social co-founders Robin Grant (left) and Nathan McDonald (right) My first taste of a career in social was all thanks to Kanye. He approached a previous agency of mine,…
  • SXSW Innovation: the weird & wonderful

    Tom Ollerton
    26 Aug 2015 | 8:12 am
    Twitter, Foursquare and Meerkat exploded into the digital universe at SXSW. That’s because for one week in Austin in March, the good, bad and the ugly of the digital industries take leave of their day jobs. They eat BBQ and drink craft beer, but most importantly, stop and think about what’s happening next. I’ve been going through the proposed talks on Innovation on the PanelPicker website. If you search for “innovation” in the list of entries you get 1,118 results. And some of them sound a bit weird.. “Superman vs. Batman, and Innovation’s Power” – Holy…
  • 1 Billion Insights: What People #Love

    Simon Kemp
    25 Aug 2015 | 4:26 am
    Every day, somewhere between 300,000 and half a million photos are uploaded to Instagram with the hashtag #love. Late last week, those photos passed a particularly special milestone as the one-billionth photo tagged with #love was added to the photo sharing network. Based on a wholly human (i.e. subjective) analysis of many thousands of posts tagged with #love over the past 12 months, the most common themes amongst Instagram posts tagged with #love are (in no particular order): Selfies Friendships & Couples Requests for Followers Illustrated Quotes Pets & Animals Fashion &…
  • We Are Social’s Monday Mashup #273

    Laura Muldoon
    24 Aug 2015 | 9:58 am
    Google and Twitter get cosy with desktop search result integration It is now possible to view tweet feeds and hashtags on the desktop version of Google’s search results. Twitter and Google announced a new partnership in February, and Twitter integration has been available on Google’s mobile website and apps since May, but it’s nice to see the pair getting along so well with another public display of affection on all of our desktops… Facebook overtakes Google as traffic source for news and media Traffic analysis from with data from over 400 major news and media…
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  • 7 seconds or less: Attention span versus first impressions on social media

    10 Aug 2015 | 6:48 am
    “In the future everyone will have their fifteen minutes of fame”, thus spake psychedelic guru, Andy Warhol. That was 1968! And the flower power hippie movement was the backdrop, as was network TV in the US. Cut to 2015, and social media inspired micro-celebrities ( or should we say nano or pico celebrities) and you have New York Times carrying an article on 15 seconds of fame. The article, total read time 15 minutes online ( with graphics and images on) and 5 minutes on mobile ( Reader View Available) dwells on last year’s heartthrob, “hot mug shot guy”, a felon who trended on…
  • CSR: What you didn’t know about Section 135 and didn’t bother to find out!

    27 Mar 2015 | 10:21 am
    Manika works at READ Oceanic Center’s Solar Shop – a social enterprise designed to provide an income to sustain the center while delivering solar lamps as a clean, affordable energy alternative to kerosene lamps for the community. This post is in response to a column by a media person and friend featured in First Post. The reason, of course, is to dispel the myths and mythology that seems to be surrounding common knowledge and understanding of Section 135, of the Companies Act, 2013, which makes CSR ( or much criticized  as the 2 percent tax) which companies have to make as part…
  • Road to a Digital Nation starts with building toilets

    22 Aug 2014 | 10:34 am
    Prime Minister Narendra Modi’s first Independence Day Address Its India’s 68th Independence Day, and the first address by a Prime Minister who was born in independent India. And while,  Narendra Modi made his way through a speech that would appeal to a new India. An India of the 21st century, and almost a decade and half post millennium, his speech brought out issues that dog the daily lives of common India. The three themes in Narendra Modi’s address ( full text here in 18 Indian languages) were Clean India, Skilled India and Digital India as a vision for Made in…
  • The Leadership Legacy Mindset: lessons from observing leaders

    9 Jun 2014 | 12:15 am
    leading from the front Political leaders, social leaders, business leaders, have a decision to make. What after they have achieved all their professional and personal goals? Most try to do more of the same, perhaps in the hope that what worked well before will lead to better results with greater efficiency and execution. A few, however, reflect on what their success meant in the context in which it was achieved, and deliberate on what can create a sustainable road for their organisation, company, or even belief system. In other words, what is the Leadership Legacy that remains embedded within…
  • The Retail Remix

    18 Nov 2013 | 2:18 am
    Last weekend was about entrepreneurs! Its become some kind of a habit for me to spend a day each week with startups. Saturdays turn out to be the best days. VC’s, and PE’s are winding down their mad travel schedules…a bad economy is a great time to place medium to long term bets! Entrepreneurs, usually a self-obsessed, jittery lot, try to consciously stop to breathe in intoxicants other than inhaling their own exhaust fumes. So a friend said, there’s a new chai bar we must stop by. He was impressed with the name and signage, and the fact that a man was wearing the sign-…
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  • Social Media in the News – August

    Kellie Elmerraji
    27 Aug 2015 | 12:32 pm
    The school year is upon us, and the kids aren’t the only ones learning something new. The social media landscape continues to evolve and we’ve got the details on everything you need to know. Facebook’s ad platform gets a facelift: The company is providing enhanced tools and targeting options to connect with current and prospective customers including: A new “Call Now” button enables consumers to call a company or organization directly from the ad on their newsfeed. Facebook extended the “carousel” ads, a format with the ability to display multiple images with different links…
  • What is SSL? And How Does it Work?

    Erik Wright
    21 Aug 2015 | 12:29 pm
    Security. What comes to mind when you see that word? Now, add Internet before it. Internet security. Does your perception change? Before we get too far into this expansive subject, let’s imagine a scenario. You’re looking to buy a brand new—let’s say—home appliance online. Obviously, you can go to a major online retailer, but you’ve stumbled across a website offering the EXACT same product for half the cost. It looks legitimate enough, so you proceed. After adding it to the cart and hitting the checkout button, something seems off. There’s no padlock or green…
  • Instagram could be a shopper’s paradise

    Kellie Elmerraji
    5 Aug 2015 | 3:25 am
    Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always been clear that Instagram could be a shopper’s paradise. Users are already sharing product photos with friends, making comments, liking and getting opinions from their network. Unlike Facebook users, whose primary concern is connecting with family and friends, Instagram has more of a shopping drive. In Iconosquare’s 2015 study, 70% of respondents reported that they have already looked for a brand on Instagram. To garner…
  • Social Media in the News – July

    Kellie Elmerraji
    29 Jul 2015 | 7:02 am
    Another month has come and gone! Summer is flying by, and just like the weather, the social media world is also heating up. Here are the top social media headlines you may have missed from July! Twitter updates security: Twitter released a password protected data dashboard that allows users to privately manage their account. The dashboard has information about account history, blocked accounts and devices that are authorized to use the account.     Facebook restricts videos: Marketers and content creators now have more control over who watches their videos. Facebook already limits…
  • Top 10 Social Media Myths Debunked

    Kellie Elmerraji
    22 Jul 2015 | 11:49 am
    The world of social media marketing doesn’t have to be a scary thing! We’re here to clear up some common misconceptions and keep you on the right track. It’s important to be present on every channel. Not every social media outlet will be right for your brand, product, or business. Instead of spreading yourself thin, focus your efforts only on the networks that your target audience is most likely to engage with.     Social media marketing is free. We wish! The days of getting free advertising are long gone, and as competition grows fiercer, it’s definitely a pay-to-play…
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    Social Media Network - Marketing

  • When Was The Last Time You 'Listened' To Your Audience? - Social Media

    28 Aug 2015 | 2:59 am
    When Was The Last Time You 'Listened' To Your Audience? ​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • It's All About How Well You Do It - Social Media

    25 Aug 2015 | 8:33 am
    How Well You Do It​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • Have An Opinion In Social Media

    24 Aug 2015 | 7:49 am
    Have An Opinion In Social Media​​I Work As Freelance Social Media Network Professional, Blog​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE:​1. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE For UPDATES ON OnLine Earning Join…
  • Emotions - Social Media

    21 Aug 2015 | 4:20 am
    Emotions​​I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
  • It Is The Dis-similarity Which Will Get You Ahead - Social Media

    21 Aug 2015 | 4:15 am
    It Is The Dis-similarity Which Will Get You Ahead ​​I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World 
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    Paul Sutton

  • What if Facebook Removed All Page Likes Data?

    Paul Sutton
    13 Aug 2015 | 1:16 am
    Facebook fans, or Page Likes to give them their correct terminology, have become a noose around the neck of many (most?) Facebook marketing efforts. So what if Facebook hid them? A few years back, measuring the growth in fan numbers was a viable, if somewhat spurious, strategy. This was partly because growing our community size was what Facebook told us we needed to do, partly because the basic Facebook success formula necessitated a decent number of relevant fans, and partly because it was a tangible metric that those not-in-the-know could understand and latch onto to prove value. Except…
  • How SEO is Stealing PR Business : A Case Study

    Paul Sutton
    22 Jul 2015 | 1:52 am
    “I’m currently trying to save my business model from annihilation by SEO agencies.” That’s what an experienced communications professional told me in response to my recent posts on how SEO agencies have become a serious threat to PR. While, having written about them, I wasn’t surprised to hear about the issues she’s facing, I was struck by how, as she says, she needs “skill to negotiate survival”. Intrigued, I asked more about the situation. She prefers to remain anonymous to protect her business interests. And while she may be an independent practitioner rather than an agency…
  • When Cakes Go Viral it’s Time to Worry

    Paul Sutton
    10 Jul 2015 | 12:11 am
    The internet can be a cruel place. Hidden behind their computer screens and mobile phones, people are quick to slate anything that doesn’t fit into their idea of the perfect world. Brands and organisations are big targets. Many are still scared of opening up to a social media-driven internet for fear of doing or saying anything that might attract negativity. Trolling-type behaviour is commonplace, and commenting on or sharing brands’ ‘mistakes’ seems to be a favourite pastime for many. But there are ordinary people behind those companies, and they aren’t immune either. And the…
  • How to Adopt the PESO Model and Boost Your Career

    Paul Sutton
    8 Jul 2015 | 1:16 am
    If it is to kick-start the evolution that is becoming increasingly urgent, the communications industry needs guidance. Agency bosses and senior communications executives both in-agency and in-house are generally aware of the need to adapt to technology and data. They’ve read the articles, they’ve been to the seminars, they’ve had the discussions. But they don’t know where to start. This has become more and more apparent to me since I started working with multiple companies after I set up independently at the start of the year. The issues they face are similar in nature and, whether…
  • 5 Words That Need to Die in PR

    Paul Sutton
    26 Jun 2015 | 3:50 am
    Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences… Content Content marketing is just about the most overused and overhyped phrase in the public relations industry at the present time. In 2015, PR is all about the content. “We’re no longer a PR agency, we’re a creative content agency.” Pur-lease… The problem is that PR has latched onto content like a Cambodian leech onto an unsuspecting backpacker. PR is using ‘content’ as a…
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    Pam Marketing Nut

  • Social Selling: 10 Tips to Increase Sales by Inspiring, Helping Your Customer Buy From You

    Pam Moore
    31 Aug 2015 | 9:13 am
    Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world how great their business is and beg them to make a purchase. Though you may see many new marketers to the online and social world fall to spammy tactics, they don’t usually last long. Your website, blog, Facebook page, Twitter profile, YouTube channel, Instagram page, Blab conversations, Periscope sessions and Pinterest boards all create opportunities for you to inspire, delight, connect, entertain and inform your audience and readers. With…
  • 7 Tips to Zoom Your Personal Brand and Business with the #YouFactor

    Pam Moore
    29 Aug 2015 | 6:44 am
    With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media. Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The brands want to tap into the power of their community, reach and voice because it is truly people who…
  • Social Media Branding: 10 Strategies to Zoom Business Results

    Pam Moore
    27 Aug 2015 | 12:23 pm
      Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales. Zooming your brand to turbo speed using social media requires both art and science. It requires the knowledge and ability to not only build a foundational framework and plan but also to connect with humans in a way that inspires, connects, delights and entertains. All of this must be done while at the same time staying true to your brand…
  • 10 Foundational Elements of Successful Brand Storytelling

    Pam Moore
    26 Aug 2015 | 9:25 am
    It’s not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It’s in our DNA to want to connect with other human beings who believe in the same things we do. It’s these common foundations that weave the threads for relationships, trust and community. If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing…
  • 10 Habits Highly Successful Social Media Marketing Leaders

    Pam Moore
    24 Aug 2015 | 1:24 pm
    There is a clear separation between true social marketing business leaders and those that are sliding along with status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media. Unfortunately too many of these same “status quo” seekers find themselves struggling to keep up with the true leaders, holding down a real job or feeling and experiencing real success. So what…
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    Jessica Malnik

  • Why You Are Probably Focusing On The Wrong KPI For Your Customer Support Community

    Jessica Malnik
    25 Aug 2015 | 11:24 pm
    I stumbled across this tweet from a friend the other day. It got me thinking about some of the biggest mistakes that support team leaders can fall into when thinking about customer support communities. What drives you THE MOST CRAZY about customer support communities? Seriously, what are your biggest gripes? #cmgr #custserv #custexp — Caty Kobe (@catykobe) August 19, 2015 I instantly think of all the ways that many companies initially try to measure their customer support communities. Customer support communities, while inherently more transactional than say enthusiast communities, exist to…
  • 11 Books That All Community Professionals Should Read

    Jessica Malnik
    9 Aug 2015 | 9:51 pm
    Note: While I share great blog posts from fellow community pros and bloggers on a fairly routine basis, it’s been awhile since I’ve shared a book list of many of the books that I have been reading. So, I thought I would share some of my faves in this post. To spice things up, I’m also doing my first giveaway on this blog. I’m going to give one lucky reader the full book bundle. Read on to enter.       I read a lot. Like a whole lot. Be it blog posts, news article and lots of books. While the format and medium of what I’m reading changes by the month, err. week…
  • The One Question You Should Ask Before You Rush to Create Your Next Periscope Campaign

    Jessica Malnik
    24 Jul 2015 | 12:11 am
    Snapchat and Periscope (and a lesser extent Meerkat) are the new social media darlings of the moment. All the social media marketing types are writing their endless listicles, blog posts, news articles and podcast episodes about why your company should be paying attention and jumping on them. Or else, you are going to be left behind. They lead with how Snapchat has 100 million users, and that 1 billion Snapchat stories are viewed every day. And, how Snapchat and Periscope are revolutionizing storytelling.  Or, how another brand is “winning” on Periscope with a new creative campaign.  Or…
  • 5 Tips For WDS Newbies

    Jessica Malnik
    9 Jul 2015 | 11:27 pm
    Last year, I went to the World Domination Summit (a.k.a. WDS) on a whim. A few of my friends were going. I heard really cool things about previous years. What can I say? FOMO is real. That said, I didn’t have many expectations. I didn’t know what I was getting into. I just knew it wasn’t your typical boring, stuffy conference (it’s more of an unconference IMO). I came away from the experience more inspired than any conference I’ve ever been to or for that matter any trip I’ve ever taken and with an arsenal of really cool, new friends. So needless to say, I’m super…
  • Embracing Our Collective Fear Of Mediocrity

    Jessica Malnik
    21 Jun 2015 | 4:07 pm
    It’s perfectly okay to be average. This is the sentiment shared in many blog posts recently, including from two of my favorite bloggers, Jay Baer and Mark Manson. While their blog posts couldn’t be further apart, the same general theme held true. It’s about our collective fear of being average. “Being “average” has become the new standard of failure. The worst thing you can be is in the middle of the pack, the middle of the bell curve.”   If you are anything like me, your first reaction to this sentiment is to get defensive and all up on your high horse. I know what you…
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  • Five things to consider before you set up your brand blog

    25 Aug 2015 | 5:56 am
    When it comes to getting a constant stream of inbound leads and links, and establishing your brand voice, you can’t beat a blog. The data seems to echo that as well – with recent research suggesting that companies that blog receive 97% more inbound links. However, business blogging is a little bit like running a marathon. It requires quite a bit of preparation if a brand is to be successful at it for any length of time. So here are the five essential questions to answer before starting a brand blog 1) WHO is your target audience? Determining your target audience is essential because it…
  • What Do Webinars Teach Us?

    14 Aug 2015 | 3:42 am
    In our experience, most marketers attend at least one webinar a month, while most sign up for even more. After all, webinars are great learning opportunities and usually cost little more than an hour (or less) of the attendee’s time. That said, even an hour is precious, so how do you ensure you are not wasting yours on a webinar? In other words, what can you expect from truly top notch webinars that provide good value for your time? A good webinar is one that provides attendees with actionable content backed up by verifiable data. If the webinar provides ideas and tips that can be put to…
  • 5 Things You Should Know About Social Media Marketing In 2015!

    12 Aug 2015 | 12:58 am
    Yup, 2015. Why are we blogging about social media in 2015 when the year is already half over? It’s because we still see brands stuck in the 2010s when it comes to social media marketing, and the results aren’t pretty. Deserted Facebook Pages, Tweet streams with promotion and nothing else, and Instagram presence? What Instagram presence? So, here are 5 ways in which social media marketing has changed in 2015. There’s no turning back. Your customer is on more channels – Facebook isn’t the only game anymore. Oh, it’s still huge and you definitely need to have a presence, but it’s…
  • Must-have Content Assets For #Digitalsuccess

    11 Aug 2015 | 6:30 pm
    Digital marketing without content marketing is like a house without furniture!
  • Will Twitter take over CNN?

    17 Jun 2015 | 10:53 pm
    Or has it already, and no one told a vast majority of the online junta? If you are news junkie like me, you are probably guilty of doing what I do all the time. Anytime there is a breaking news, I go to Twitter, rather than the regions’ leading news website. Digital media took away a lot from the traditional one (ad dollars being the most painful) and now it seems to be committing daylight robbery of the 15 seconds of fame from reporters and news sites as well. Sure, most breaking news on Twitter is filled with garbage these days created by wisecracks, brands with over-zealous social media…
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    Smedio - Business Ideas Worth Sharing

  • 7 Business Lessons I learned from “Straight Outta Compton”

    Douglas Idugboe
    31 Aug 2015 | 12:19 am
    Image courtesy of Universal and Legendary Pictures What business lessons can you learn from the life of drugs and hip hop? Seeing Ice cube and his son, O’Shea Jackson Jr., at the VMA yesterday got me thinking about the business lessons I deducted watching their biopic just this weekend, after topping the weekend box office a third week in a row. Spinning around the rise and fall of the hip hop group N.W.A., the movie is not just a biographical production but one that provides food for thought. Not only it projects the birth of a genre of angry street music, it also teaches some vital…
  • How Mobile Devices and the Second Screen Forever Changed Online Shopping

    Douglas Idugboe
    27 Aug 2015 | 11:34 pm
    Online shopping has been an ingrained part of our culture for the better part of two decades now. It’s not hard to see why: it is convenient, proven, and in many cases, less expensive to boot. In fact, it’s the rare instance when you go to purchase something online and have hesitations. It’s simply become so commonplace that nobody gives it a second thought any more. But the online shopping experience is changing. The days of online shopping being the exclusive domain of Amazon and Ebay are behind us. From retail stores selling entire catalogs of products online (like…
  • Facebook Advertising Techniques You Probably Haven’t Tried Yet

    Mike Bird
    24 Aug 2015 | 8:50 am
    You may have wondered which of the numerous Facebook advertising techniques works best. Why? Facebook advertising is perhaps one of the most revered social media marketing tools today, and for good reason. It seems like everyone – from teenagers to grandparents – are posting, commenting and liking on Facebook. Like any marketer worth his or her salt, you’ve tried a Facebook advertising strategy and liked it well enough, but the effect was still somewhat underwhelming. Not any more. Try these Facebook advertising techniques that you’ve probably never thought of and see just…
  • How Social Media Levels the Playing Field for Entrepreneurs

    Andrew Cravenho
    10 Aug 2015 | 12:57 am
    The awesome power of social media makes successful entrepreneurship a reality for anyone who aspires to reach his or her full potential through business ownership. Although something of a cliché, no credible person can deny the sea change brought about by social media platforms on the Internet in the digital age. The rise of the smartphone has magnified that power one-hundred fold, growing not only the number of users with social media access, but also increasing the time users spend on social media web sites. The statistics are staggering! Facebook has 1.44 billion active monthly users,…
  • Rapid ROI: The Benefits of On-the-Job Training

    Chandana Das
    3 Aug 2015 | 12:58 pm
    Most people mistakenly believe that you always need a college degree to make it ahead in life. But, many employers are now using on-the-job training to bring employees up to speed and teach them valuable work-related skills. Here’s why this approach might work out well in your company. On The Job Training Increases Productivity On the job training does more than teach new skills. It helps improve productivity. It’s near-impossible for an employee to learn everything they need to know in college. When an employer provides on-the-job training, employees learn employer-specific skills which…
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  • Online Video: How Consumers Use Resources to Research and Buy

    Greg Jarboe
    31 Aug 2015 | 7:45 am
    Google's 'Consumer Barometer' gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it's a resource all marketers should be using to create campaigns around a target audience.
  • Evan Carmichael: YouTube Channel Review - Through the 'Reel' Wringer

    Matt Ballek
    28 Aug 2015 | 10:23 am
    Video marketing series 'Through the Wringer' takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.
  • Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton

    Greg Jarboe
    28 Aug 2015 | 8:23 am
    In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to 1 in some cases.
  • Facebook Content ID for Video is Coming, Addresses Freebooting

    Mark R Robertson
    27 Aug 2015 | 1:12 pm
    The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.
  • How Buzzfeed is Taking Over the World - One Video at a Time

    Carla Marshall
    27 Aug 2015 | 7:15 am
    In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
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    Gaby Castellanos » Gaby Castellanos

  • Gurus del Social Media, como reconocerlos y evitar ser uno de ellos

    Gaby Castellanos
    5 Aug 2015 | 5:25 pm
    The post Gurus del Social Media, como reconocerlos y evitar ser uno de ellos appeared first on Gaby Castellanos.
  • Social Media, Politica, Poder e Influencia o como ser politico y no hacer el tonto en internet

    Gaby Castellanos
    28 Jul 2015 | 12:57 pm
    The post Social Media, Politica, Poder e Influencia o como ser politico y no hacer el tonto en internet appeared first on Gaby Castellanos.
  • Audiencia o Comunidad: la base del Social Media

    Gaby Castellanos
    29 May 2015 | 10:14 am
    Llevo casi 31 años trabajando en Publicidad y Marketing. Empece en el Off y termine en el On, como ya me veis. Cuando trabaje en (aun no "para") McDonalds (era muy pequeña, quienes trabajaron a mi lado lo recordaran que era una bebe, unos 14 años), fue mi 1er trabajo y de los mas queridos. Y una de las labores que tenia era encargarme de preparar la "cartelera interna" del area de trabajadores de la compañia. Todos los meses creaba y diseñaba mensajes humoristicos (sin saber, publicitarios y motivadores) basados en la filosofia de la marca, los dibujaba, recortaba y colocaba todos los…
  • Digital Influencers: el fraude de la influencia en internet

    Gaby Castellanos
    28 May 2015 | 6:41 am
    Llevo semanas monitorizando algunos “Influencers” de habla hispana/en español (y lo pongo entre comillas porque no lo son y mucho menos gurus de nada) porque ya el descaro me parece exagerado. Parte de estos “Influencers” me los he cruzado en Instagram no porque personas relacionadas conmigo hablen/se relacionen con ellos, sino que aparecen como las fotos […] The post Digital Influencers: el fraude de la influencia en internet appeared first on Gaby Castellanos.
  • La NUEVA y FALSA estrategia publicitaria del Gobierno/Regimen de Venezuela

    Gaby Castellanos
    22 Mar 2015 | 7:58 am
    (Continuacion de mi columna en el diario El Nacional “La nueva estrategia publicitaria del gobierno de Venezuela ” (Clik para leerla) publicada el 22 de Marzo del 2015) ¡Cómo se han revolucionado comunicacionalmente los departamentos del régimen venezolanos estos días con el tema del decreto de Obama! Tanto así, que han tenido que sacar un presupuesto nuevo […] The post La NUEVA y FALSA estrategia publicitaria del Gobierno/Regimen de Venezuela appeared first on Gaby Castellanos.
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  • Direct Messages on Twitter have NO LIMITS!!!

    Kathy Colaiacovo
    29 Aug 2015 | 1:00 am
    Yes, the 140 character limit has been removed on Direct Message in Twitter. Twitter announced last week they have removed the 140 character limit on direct messages within Twitter. It only makes sense… DMs are not public so to keep to their micro blog format – the limit needs to remain on the tweets, but direct messages have no need to have the limit. It will certainly mean an easier way of private communication on twitter and not having to post 5 messages to have one conversation – trust me I have done that and more! Now, a lot of people use a tool or app to send an auto welcome…
  • Using Events as Content in your Newsletter!

    Kathy Colaiacovo
    27 Aug 2015 | 1:00 am
    How to leverage the power of including events as content in your newsletters. This is very visible when I ask them about any event they will be part of – attending, or presenting – when we are planning their newsletter content. A lot do not actually understand why I feel it is helpful content or how to use it.  I thought a few examples of how you can see results from these mentions or even features in a newsletter work. First, here are a few reasons why you would include events into your Newsletter Content: Shows readers your expertise and builds your credibility. Lets readers know an…
  • Pictures DO Say a Thousand Words – Don’t Miss Out!

    Kathy Colaiacovo
    15 Aug 2015 | 1:00 am
    When you attend an event or even host one – pictures play a big part in these. Especially since almost everyone seems to own a smartphone these days and that means automatic cameras in the hands of all the people there. Clients often wonder why I am after them to be taking pictures at events and posting them online. It really is because a picture can say many more words that written text. Sharing them from an event will say a ton about what was happening. And if you are the host – the more posted and shared the better you can market your event and business – even after the fact.
  • My #1 Marketing Tip for Small Biz Owners

    Kathy Colaiacovo
    11 Aug 2015 | 1:00 am
    One of the most stressful things about being in business for yourself is marketing your business. Having to wear the hat of Sales and Marketing for many small business owners is just plain scary. No one likes Sales…  and Marketing is really sales. Sadly, as the CEO of your own business, you are the ONLY person who is going to find you clients and business. That means marketing yourself to find those ideal clients you want to work with. So … what is a person to do when they absolutely hate marketing? Since marketing and networking are my first love in business and where my strengths are,…
  • Why Twitter Has Removed Background Images from Profiles

    Kathy Colaiacovo
    8 Aug 2015 | 1:00 am
    So… Twitter has removed all the backgrounds from user profiles. We all have this lovely drab, grey background now. A lot of people online are freaking out. These backgrounds helped them stand out from the crowd, from their competitors, and were part of the brand. Images do work to help you stand out, but Twitter – being one of those free online tools where the users do not get a lot of say in changes that are made to help these companies make a profit – is most likely doing it to make room for ads. After all, they don’t charge us to use their system, to remain in…
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    Prepare 1

  • 5 Ways to Market to Boomers and Millennials

    Blair Evan Ball
    28 Aug 2015 | 4:25 am
    Are there some similarities in marketing to different generations? What does this say about you and your age? Do you consume your content in the early morning? Or later in the evening? Millennials and Boomers consume content at different times of the day. Are you targeting the right audience with the right content? We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in late 2015 as the largest living generation. According to insights by Nielsen marketing, in less than five years, 50 percent of the U.S. population will be over the age of 50.
  • How Google’s Update is Impacting Local Search

    Blair Evan Ball
    21 Aug 2015 | 3:55 am
    Have you heard the big local SEO news? Does this change mean less visibility for your local business? Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous “local 7-pack”, where seven local businesses were featured, to a trimmed “local 3-pack” view. The local pack is not just showing fewer business listings, it is also…
  • 5 Successful Tactics in Marketing to Millennials

    Blair Evan Ball
    14 Aug 2015 | 4:55 am
    Do you sell a product or service to millennials? Do you recognize it takes a different approach to reach millennials? Would you like to know what marketing strategies work? Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. The millennial connected customer is the stranger you need to get to know, this group is only growing and mobile devices are the #1 choice. WHAT IS A GEN Y – MILLENNIAL Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X.
  • Marketing Initiatives of B2B Companies

    Blair Evan Ball
    6 Aug 2015 | 4:05 am
      What B2B content marketing initiatives are you working on? Have you thought about your challenges? How are you at gaining trust and visual story telling about your product or service? B2B requires you to think of all types of customers you want to target. If you’re targeting a B2B market, emotions and visuals play avital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish. Think about Apple’s marketing copy for every new…
  • Marketing Initiatives of a B2C Company

    Blair Evan Ball
    31 Jul 2015 | 5:05 am
    Which content marketing initiatives are you working on? Have you thought about your challenges? How are you at visual story telling about your product or service? B2C requires you to think of all types of customers you want to target. If you’re targeting a B2C market, emotions play a vital role in sales. Your entire content strategy needs to be designed with this in mind. This includes the copy on your website, the tweets you send out, blog posts and every other piece of content that you publish. Think about Apple’s marketing copy for every new product they launch; it’s simple, and…
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    Leader Networks blog

  • The Perils of a Neglected Online Community

    Vanessa DiMauro
    31 Aug 2015 | 10:48 am
    Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term. Sure, everyone paid attention in the beginning, but then the focus waned. Everyone assumed that the mythical team mate named “someone else” was looking after it. Now, fast forward to the present. The result is a spiffy looking community and multitudes of unanswered questions–posts that draw plenty of eyeballs, but no replies. Or, even worse, a forum taken hostage by spammers, who feel they can hawk…
  • The Marketing Technology Tsunami: How To Avoid Disaster

    Vanessa DiMauro
    18 Aug 2015 | 7:25 am
    As our summer fun winds down, we Marketers kick into planning season for Q4 and beyond. One of the biggest areas of focus these days is on Marketing technologies as enablers to the overall strategy. Given the wide and varied range of marketing technology, it is increasingly important to focus on the big picture and then find the right tools to support the mission. To help enable holistic thinking, I have invited my colleague Lisa Nirell to share a guest blog post on the topic. She brings the “birds eye” view with her keen perspective and experience. Lisa is the Chief Energy…
  • 6 Things Rock-Star Community Managers Never Do

    Vanessa DiMauro
    24 Jun 2015 | 5:53 am
    Over the past ten years, my blog has offered many suggestions on community management strategy and operations best practices, as well as ideas for programs and lots of practical advice. But one thing we haven’t done (until now) is look at community management from the inside out – from the community manager’s perspective. It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy. Great community managers must be equal parts therapist, improv comedian, shepherd,…
  • 8 Ways to Use Social Media to Drive Engagement

    Vanessa DiMauro
    12 Jun 2015 | 10:18 am
    Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it really that easy or is this a rerun of Field of Dreams? Build it and they will come has never panned out online. We tried this with online communities and the internet is awash with digital litter of empty forums and unanswered questions. Yet, we are at it again building…
  • Why Building Social Capital Matters In Business

    Vanessa DiMauro
    9 May 2015 | 7:50 am
    I’ve been a little quiet on the blog lately because I have been busy with clients and giving talks – lecturing on social selling at Cisco’s Partner Summit to teaching about knowledge management at Columbia’s IKNS program (see photo above) and a few other stops along the way. While each venue had a different focus, the common theme across them all is that to succeed using social channels, one needs to be intentionally focused on relationship building. The strength of your relationships – the trust you build on and offline – translates into your strategic value. Your…
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    Wakeman Agency

  • The Changing Role of the Event Planner

    28 Aug 2015 | 4:00 am
    Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting). The post The Changing Role of the Event Planner appeared first on Wakeman Agency.
  • Going Back to School: Signs Your PR or Event Team Needs a Reboot

    25 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post Going Back to School: Signs Your PR or Event Team Needs a Reboot appeared first on Wakeman Agency.
  • August 2015 Newsletter from The Wakeman Agency

    21 Aug 2015 | 9:32 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post August 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • This Week in Social Change

    18 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post This Week in Social Change appeared first on Wakeman Agency.
  • The Importance of Reviewing Your Resolutions during the Year

    14 Aug 2015 | 4:00 am
    Many nonprofits started the year on a high note, with a fresh set of organizational resolutions. Usually under the terms “strategic planning” and “annual goal setting,” organizations outlined their aspirations for the year through focused meetings and committed them to ink through detailed documents. But, just as when individual people make New Year’s resolutions, nonprofits and companies alike lose often sight of the objectives they outlined months ago. The post The Importance of Reviewing Your Resolutions during the Year appeared first on Wakeman Agency.
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    The Myrland Marketing Minute Blog by @NancyMyrland | RSS Feed

  • Myrland Marketing Motivation: Let Them Know

    Nancy Myrland
    30 Aug 2015 | 10:17 pm
     Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!Who has recently made an impact on your life, or perhaps on someone else’s life? It could have been a simple comment, a tiny act of kindness, a boost of confidence, honest feedback you were seeking, a hello or mention that made you smile, humor that came at the right moment, or maybe even grace shown when you didn’t think you deserved it.Take 2 minutes right now, and let them know how much and why you appreciate what was done. Write a…
  • Myrland Marketing Motivation: Be That One

    Nancy Myrland
    23 Aug 2015 | 10:19 pm
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!Was there a time in your life when you were an underdog…when you were the one who needed help…when you were the one who didn’t quite know what the next step should be…and you felt awkward, shy or silly asking?Today, watch out for one person who you suspect might be that underdog, that one who is just waiting for an unexpected guiding hand, and be that one gentle voice that calmly offers help and direction.Nancy Myrland…
  • Myrland Marketing Motivation: A Powerful Twosome

    Nancy Myrland
    16 Aug 2015 | 10:18 pm
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!A Powerful Twosome Has something ever happened to cause you to doubt your talents?Maybe someone said something to cause you to question your abilities?Perhaps many events over the years have caused this doubt?The result is often discouragement, which can be a major hit to your soul.Today, I want you to know you ARE worthy.You ARE talented.You ARE better than you think you are.Doubt and discouragement have no power over you, okay?Nancy…
  • Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

    Nancy Myrland
    14 Aug 2015 | 4:11 pm
    This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter, where my Scopes are announced as they go live…thanks!Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker &…
  • Myrland Marketing Motivation

    Nancy Myrland
    10 Aug 2015 | 7:00 am
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your WeekHere is my livestream of today’s Myrland Marketing Motivation… Do you have any habits you wish you could stop?Today, pick one that’s getting in your way.Decide what the opposite of that habit looks like.Picture it.Describe it.What would it be like if you weren’t doing it?Tell yourself it’s over.It doesn’t deserve your time or energy.Fight it every day this week.I know you can do this.I have faith in you.Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist,…
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    Digital Pivot RSS News Feed

  • Tinder Gets Its Feelings Hurt

    Jessica Cherok
    31 Aug 7359 | 6:39 am
    Summary: For a dating app based largely on superficials and the gamification of dating, Tinder sure does seem to take itself seriously. So when Vanity Fair published an article about how Tinder was ruining romance, Tinder went ballistic on Twitter about it.
  • Twitter's Making It Hard for You to Steal Jokes

    Jessica Cherok
    31 Aug 4514 | 6:38 am
    Summary: If you're a joke-stealing hack, Twitter is about to become a whole lot less fun for you. The social media site is now removing tweets containing material that has been reported as stolen. Twitter blocks the tweet with a message saying "This Tweet from @[user] has been withheld in response to a report from the copyright holder."
  • Spotify Bumbles Policy Change Announcement

    Jessica Cherok
    31 Aug 4341 | 6:40 am
    Summary: Sometimes, in an effort to make your service better, you also succeed in scaring the hell out of your customers. Such was the case with Spotify's new privacy policy and what it calls "a lot of confusion." When you read through the new policy, it sounds a lot like Spotify will now be able to track your location...
  • One Man Wins Facebook Customer Service Trolling

    Jessica Cherok
    31 Aug 3181 | 6:39 am
    Summary: This week, a fake Facebook account claiming to be Target Customer Service trolled angry Target customers so hard, our sides split from laughing. Now, most of the time, Internet trolling ranges from incredibly lame to downright awful. But every once in a while, someone trolls in the most entertaining kind of way. This was one of those times.
  • Protecting Video Content on Facebook

    Jessica Cherok
    31 Aug 2015 | 12:06 pm
    Summary: Facebook is doing more to protect its push toward more video content. Last week, the social media giant announced its development of a "video matching technology" that will detect content posted without the creator's permission. According to Facebook, "Our matching tool will evaluate millions of video..."
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  • We honour our customers, build world-class products : Nilay Shah, founder Deepkala Silk

    27 Aug 2015 | 10:15 pm
    Deepkala Silk is in Business for over 7 decades and now CEO Nilay has decided to take it online. He is aspiring to become one of the leaders in the industry selling highly chosen crafted ethnic wear. Buzzom team got in touch with him, and here is the brief conversation we had with Nilay Shah, Founder & CEO at Q1. Tell us in brief about Deepkala Silk is a lifestyle e-commerce portal that sells Indian Ethnic designer garments and accessories, both within India and overseas. We have one of the largest collection of Indian designer sarees, bridal lehengas,…
  • Social Media for Retail : 360 Customer Intelligence from Simplify360 and Manthan

    19 Jul 2015 | 8:55 pm
    Bangalore, 17 July 2015: Social Business Intelligence leader Simplify360 partners with Manthan, a leader in Retail Analytics to build the next-gen Digital CRM and Intelligence Solution for the Retail Industry. Following the partnership, Simplify360 has integrated with Customer360 – Manthan’s signature Customer Analytics Platform. With the new solution, retailers can complement consumer behaviour data with social data, and gain 360-degree customer intelligence. Retailers will be able to draw upon actionable customer intelligence across all channels of communications. Commenting on the…
  • The History of Social Media

    12 Jul 2015 | 7:45 pm
              Social Media started from 1979 with UseNet and it is interesting to see how it evolved with every new player adding some innovation to the system. Here is the detail history, and yes, you will be surprised to see some of the interesting events in last 4 decades.     The infographic is built by Simplify360, leader in Social Media Business Intelligence.
  • Simplify360 launches Certification Program with Digital Vidya

    12 Jul 2015 | 7:36 pm
    The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names in the industry, Simplify360 is now joining hands with Asia’s leading digital marketing training company- Digital Vidya. According to the terms of the partnership, Simplify360 is going to share their research content with Digital Vidya, which will then be reused or recycled by them to build descriptive content pieces. This…
  • Ajay Alur named Simplify360 CEO

    10 Jul 2015 | 11:54 pm
    Social Business Intelligence leader Simplify360 brings in prominent Business Leader and Director of WW sales for HP Software as new Chief Executive to increase focus on enterprise clients. The company is serving some of the big names in the industry like Viacom18, Star TV, ITC Foods, Mahindra Retail, Future Group and HDFC Bank. Bhupendra will remain in the company as Chief Analytics Officer and will focus on increasing Analytics Capability. Bhupendra will retain the position of Chairman of the Board of Directors for the company. Speaking about the move incoming CEO Ajay says, “I am…
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    Sean Clark

  • A Foolproof Formula To Create An Effective Talking Head Video

    Sean Clark
    27 Aug 2015 | 6:55 am
    Episode 68 of The Small Business Marketing Report Podcast This week we talk about video marketing. Something that any business can do, but many don’t. Video is a very powerful form of marketing. With the increased performance of smartphones they are also very cheap and easy to make. Producing a video is one thing. Making it effective is another. If you fail to capture your audience’s attention from the start, it is highly unlikely they’ll hang around to watch it to the end. That’s why this week we have a simple formula for creating one of the easiest types of video, an ‘In…
  • 5 Key Factors That Help Get More Leads From Your Website

    Sean Clark
    8 Aug 2015 | 3:07 am
    Episode 67 of The Small Business Marketing Report Podcast We spend a lot of time inventing ingenious ways to get more traffic to our websites. Spending money on Adwords campaigns, Facebook advertising and email marketing. Or we take hours crafting blog posts and optimising our site for search. Rather than spend time driving more traffic, what if we worked on better conversion the traffic we already get? This week we discuss an area many businesses overlook when it comes online marketing, landing pages. The pages you direct traffic to from your proactive marketing campaigns. We look at the 5…
  • Social Media as a Recruitment Tool with Julie Bishop

    Sean Clark
    25 Jul 2015 | 2:21 am
    Episode 66 of The Small Business Marketing Report Podcast In this episode of the Small Business Marketing Report we are talking recruitment with Julie Bishop from Social media is impacting many areas of both our personal and work lives. In some market sectors it is more noticeable than others. Recruitment is one area in which social media is having the biggest effect. Today we talk with Julie Bishop aka JobHopJulie. Julie is a social media trainer, social recruiter and author of The Social Jobseeker. Julie explains how she helps companies leverage social media to improve their…
  • How to Blog More Effectively for your Business

    Sean Clark
    29 Jun 2015 | 1:53 am
    Blogging is often seen as mystical thing. Performed by many, perfected by few. Some have built everything they have from their blog. Others have used their blog to globalise their existing business. What have these people all got in common? And what can you learn from them so you can achieve similar goals? They all write… It’s as simple as that. Most write something everyday. They don’t publish everything they write, but they write nonetheless. When we start out, our writing is typically rubbish. As we progress it improves. That progression can only come from regular…
  • 7 Marketing Questions You Need To Answer

    Sean Clark
    27 Jun 2015 | 3:35 am
    Episode 65 of The Small Business Marketing Report Podcast This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”. Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence or two, but nevertheless powerful and thought provoking. A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case. He raises 7 questions about marketing,…
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    L2: Business Intelligence for Digital

  • Why Macy’s Shows Digital Genius

    Elisabeth Rosen
    31 Aug 2015 | 3:36 pm
    Even as Macy’s brick-and-mortar stores falter, with profit slumping 26% in Q2, the department store is ramping up its digital investments. Macy’s boasted the highest Digital IQ in L2’s Department Store Index, in large part due to its online presence. draws more monthly unique visitors than any other department store website. The retailer’s consistent investments in omnichannel capabilities account for much of the website’s popularity, according to the L2 study. Extensive product filters let online shoppers limit search results to items…
  • Why Brand Videos Fail to Resonate on Facebook

    Elisabeth Rosen
    31 Aug 2015 | 1:22 pm
    Brands often focus their Facebook advertising budgets on traditional television commercial content. However, while increased ad spend can buy more views for repurposed commercials, it might not make them more popular. L2’s Intelligence Report: Video indicates that despite receiving heavy financial support, these videos typically garner below-average engagement. Looking at Beauty and Hair Care product videos on Facebook, the study finds that ads account for half of all content with above-average scale and less-than-average engagement. For example, one Head & Shoulders video…
  • Food Brand Tablet Sites Offer Little to Relish

    Elisabeth Rosen
    28 Aug 2015 | 1:16 pm
    As smartphones replace shopping lists in the supermarket, consumers are opting for tablets over recipe books when they start cooking. However, L2’s Insight Report finds that many Food brands have yet to fully optimize the tablet experience. Barely half of brand tablet sites are supported with responsive design. Rather, 42% of sites revert to the desktop site and 6% revert to the mobile site, holding back the tablet experience. Additionally, brand tablet sites often fail to include features that would make them easier to navigate and discover new products. While 81% of…
  • Food Brands Bring More to the Table in Mobile

    Elisabeth Rosen
    28 Aug 2015 | 11:26 am
    After Google announced in April that site pages not designed for viewing on smaller screens would be penalized in its mobile search results, Food brands stepped up their mobile investments. Only 57% of food brands in L2’s 2014 Index had websites optimized for smartphones. This year, 81% of those brands boast mobile-optimized sites, according to L2’s Insight Report. However, many of those sites lack key features available on their desktop counterparts. In the process of ramping up mobile optimization, a number of Food brands created responsive design sites. Investments in…
  • How Brands Can Avoid Language Barrier for Global Videos

    Elisabeth Rosen
    28 Aug 2015 | 8:19 am
    Around the world, the most popular videos from global brands feature locally relevant content. However, producing content in local languages presents a major obstacle. Most Facebook and YouTube videos uploaded by global brands in France, Germany, Korea, and Japan are not optimized for local languages, according to L2’s Intelligence Report: Video. Many brands syndicate videos produced in the U.S. with additional subtitles and dubbing, particularly in markets such as Korea and Japan. In Korea, for example, only one-third of Facebook videos are in Korean, while another third are…
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    Digital Diva

  • Bettys Champagne Afternoon Tea in Harrogate

    Digital Diva
    27 Aug 2015 | 1:59 am
    I’d like to say thank you to Bettys for treating Jenni (Blog By LittleOne) and myself to a Bettys Champagne Afternoon Tea in Harrogate the other weekend. We popped along to review their new ‘Lady Afternoon Tea’ on a sunny Saturday and it was just lovely. If you have a little celebration coming up or just fancy a girls day out, then this is a fab way to spend the day! Apparently a companion of Queen Victoria (the Duchess of Bedford) is credited with inventing the afternoon tea – she thought it would be a nice way to fill the long gap between luncheon and dinner and…
  • Great Blogger Bakeoff with Kenwood & Curry’s

    Digital Diva
    6 Aug 2015 | 2:09 pm
    On Sunday I took part in a Great Blogger Bakeoff, a baking workshop with Kenwood & Curry’s…it was a LOT of fun, getting to try some really tasty recipes and meet some great bloggers at the same time.  We were at Wilmslow Kitchen Cookery School in the hands of three of their chefs teaching us how to make meringues, swiss roll and chocolate tart. Scroll down for the full recipes and pics of how I got on. We were all using the Kenwood KMix to help us with our baking. This is one aspect that really attracted me to this event. I’m just a beginner baker and the mixer I have…
  • Life…lately

    Digital Diva
    2 Aug 2015 | 1:35 pm
    Phew…another busy week zooms by. I had intended to blog again a bit more regularly, but work has been full on this week and there’s been lots of fun to be had meaning less time available to sit in front of this laptop! So, what gives? It was my 2nd Wedding Anniversary the other week. We went to Thorpe Park Hotel & Spa…I do love that place. I’ll review it properly soon, I promise. We had a fab day of pampering and relaxation. Happy 2nd Wedding Anniversary @majordowsing – thank you for my fab card xxx A photo posted by Ally Dowsing-Reynolds (@allydigitaldiva)…
  • Paige Denim at Repertoire Clothing

    Digital Diva
    17 Jul 2015 | 9:00 am
    Page Denim are known for producing some of the best jeans around at the moment and I think a good pair of jeans is pretty hard to beat. I mean a REALLY good pair of jeans…you know, the type that pull you in in all the right places and ones that last forever? When Repertoire Clothing asked if I’d like to review their service, it took me all of a few seconds after taking a look at their website to say a big fat ‘yes’. Brands galore, the website is packed full of really great clothes and their sales are dangerous (as in good dangerous). I particularly liked the selection…
  • BOSS Burgers, Chapel Allerton

    Digital Diva
    15 Jul 2015 | 5:59 am
    This had to be the most anticipated opening in Chapel Allerton for a while…since rumours started that BOSS Burgers were coming to Chapel Allerton, my mouth was watering. I’d heard of their rep for dishing up the best burgers around (mainly from burger aficionados Michael and Becca)…so I couldn’t wait to try them for myself. We’ve now had two takeaways (collection only under £30) and we’ve sat in the restaurant once (OK, now I’m starting to see why I’m not losing weight……). Each time, me and the husband have ordered a Los Pollos…
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    ansarada » M&A News

  • Are stock markets canaries in the M&A gold mine?

    Brett Cole
    30 Aug 2015 | 10:12 pm
    Are stock markets playing the role of a canary in the M&A mine? This question is undoubtedly occupying the minds and hearts of many a board of directors and their investment banking advisors after a week of stock market volatility. But should boards, chief executives and chief financial officers care about the short-term movements of […] The post Are stock markets canaries in the M&A gold mine? appeared first on ansarada.
  • Tech M&A, venture capital investments, people news of the week

    Brett Cole
    28 Aug 2015 | 1:29 pm
    Deals The board of directors of Data storage and IT giant EMC is taking a second and closer look at a proposal under which it would be acquired by VMware, the software company of which it is a majority owner, reports Re/code. The Chinese affiliate of Uber is close to securing about $1 billion in new […] The post Tech M&A, venture capital investments, people news of the week appeared first on ansarada.
  • Mergers and acquisitions: the week’s deals from around the world

    Brett Cole
    28 Aug 2015 | 12:37 pm
      Deals Monsanto said  it was abandoning its $47 billion takeover bid for the Swiss agricultural chemical manufacturer Syngenta after the company rebuffed a newly sweetened offer, reports the New York Times Dealbook. Schlumberger is buying Cameron in a cash-and-stock deal valued at about $12.71 billion that would create an oil field equipment and service […] The post Mergers and acquisitions: the week’s deals from around the world appeared first on ansarada.
  • Volatile markets pricking tech valuations

    Brett Cole
    26 Aug 2015 | 9:16 pm
    An acquaintance of mine is off to join Uber. His motivation is simple: garner equity options in the ride hailing app that was valued at $50 billion last month. A month is a very long time in markets. This week’s dramatic sea sawing of equity indices should give pause to my acquaintance’s starry eyed hopes […] The post Volatile markets pricking tech valuations appeared first on ansarada.
  • south east Asian M&A volume slumps: Dealogic

    Brett Cole
    23 Aug 2015 | 5:40 pm
    In a mergers and acquisitions bull market, south east Asia stands out for bucking the global trend. In the year to August 21, targeted south east Asian M&A has fallen 17 percent from the same period last year to $34.58 billion, according to Dealogic data. There have been 1,068 announced merger and acquisition transactions this […] The post south east Asian M&A volume slumps: Dealogic appeared first on ansarada.
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    Being Cheryl: Cheryl Harrison

  • Shit I Did This Summer

    31 Aug 2015 | 10:27 am
    As far as people who read this blog can tell I died at the end of May because I promised to post a recap every month and then I sort of forgot and now it’s September so I’m sorry if you thought I was dead but also I’ve posted plenty of shit on Twitter, Facebook, Instagram and Periscope over the past three months so if you were worried I was dead you could have verified pretty easily that I wasn’t if you really cared. Jerk. Shit that happened over the past three months: I wrote a column for Quorum magazine about why I spent two years volunteering on the marketing…
  • Shit I Did in May

    1 Jun 2015 | 1:10 pm
    Guys I’ve developed a SERIOUS sushi addiction. I ate sushi for SEVEN different meals in May and while that’s arguably healthier than my usual diet of “all the bacon and sixteen different cheeses” you can get mercury poisoning from eating too much sushi, and according to Wikipedia the symptoms are just “lack of coordination” (which I’ve never had) and “disturbed sensation” (which I’ve been known to cause to others) so I won’t be getting much of an indication that I’m about to die so just know that I died happy and please…
  • Shit I Did in April

    2 May 2015 | 9:40 am
    I moved speechbubble / Drink Up Columbus HQ a few weeks ago! I mean sure I moved it all of “one door down” but it was still a thing OK. My assistant and I then spent two hours trying to hang up a client wall and then my landlord popped in and looked at it awkwardly and said “I had a level you could have used” and I said “we… did use a level.” Then I hit myself in the face with a hammer in shame. So anyway come visit some time. Bring a level. Shit that happened in April: After months of hard work my partners and I debuted the Cbus Ale Trail and 2015…
  • Blowout Babe

    20 Apr 2015 | 2:20 pm
    Hair stylists regularly tell me that my hair is a stylist’s dream, so I guess that hair stylists are sick fucks because my thick, frizzy, curly hair is the stuff of nightmares. Anyway, my friends at The Blowout Bar recently asked me to be a hair model for their new style menu and I never turn down the chance to not wash my own hair so here are a few of the pics from the shoot:
  • Shit I Did in March

    30 Mar 2015 | 11:10 am
    Shit I wrote other places: Stock & Barrel: ‘Weird but good’ is the mantra for pop-up cocktail bar (614) Magazine: Booze News 2 or More Players: Dixit | Concept | Love Letter | Lords of Waterdeep Drink Up Columbus: Lots of things just go look OK Shit that happened elsewhere: WTVN had me back on air to talk about growth in the craft beer industry Drink Up Columbus‘ four year (!!!) anniversary party will be May 28. Stay tuned for details! Only two more days to order my specially curated Modest Box – there’s some damn cool stuff in there, kids I’m nominated…
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    Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    Matt McDougall
    4 Aug 2015 | 12:14 am
      The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by…
  • Using O2O within Chinese Digital Marketing Programs

    Matt McDougall
    4 Aug 2015 | 12:07 am
    Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature QR codes and you’re likely to be met with questioning glances at best. Integrating O2O Strategies with Chinese Social Media Western countries long ago declared QR codes to be dead and buried, but in contrast they are alive and well in China. It has been suggested…
  • China Plays Critical Role in Successful Launch of Apple Watch

    Matt McDougall
    4 Aug 2015 | 12:01 am
    From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the watch starting on April 10th. While pre-orders in the United States, Apple’s home country, are estimated to have reached close to 1 million, experts say that China is the market that everyone should be watching. The excitement in China around the release of…
  • Three-Year, Multiple-Entry Visas for Chinese Travelers

    Matt McDougall
    3 Aug 2015 | 11:57 pm
    With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an ease of access, and follows extensions to the business visas and agreements to expand air service capacity to Australia 300% over the next 18 months to 67,000 seats per week from China. China overtook the UK as Australia’s largest source…
  • Chinese Luxury Consumers Do Their Research

    Matt McDougall
    3 Aug 2015 | 11:51 pm
    Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These Chinese luxury consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, while the aptly named Super Luxury consumers have spent at least $10 million.Seeking out internationally recognised and lauded brands, the likes of Louis Vuitton, Hermes, Tiffany & Co. and Apple have profited from the expanding Chinese luxury…
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    For Free Blog

  • Social Media Employee Empowerment - What Works

    Mike Johansson
    26 Aug 2015 | 11:46 am
    Social media "employee empowerment" is catching on in a wide variety of companies.It helps a brand leverage the social reach of its employees to talk to an audience that can be 10 times larger than the brand’s.Social media employee empowerment programs are proving highly successful at brands such as Lenovo, Oracle and Cisco where employees using their own social networks become brand ambassadors.Increased reach and engagement are just two of the often-cited benefits for brands.I recently became aware of just how widespread employee empowerment is thanks to Stephanie Dobyns who does…
  • 2015: The Year of SM #EmployeeEmpowerment and How to Create a Successful Program

    Mike Johansson
    26 Aug 2015 | 11:43 am
    As 2015 is shaping up to be the "Year of Employee Empowerment" in social media more and more companies are wondering how they might benefit. Social media employee empowerment programs are proving highly successful at brands such as Lenovo, Oracle and Cisco where employees using their own social networks effectively become brand ambassadors.Increased reach and engagement are just two of the often-cited benefits for brands. But how do you set up an effective employee empowerment program?  During a recent Brandwatch webinar called Social Monitoring & Gamification: Creating Employee…
  • Employee empowerment drives massive social media results for brand

    Mike Johansson
    25 Aug 2015 | 3:06 pm
    Increasing social media reach by 1,000 percent might seem like an unattainable goal for any business.Well, that’s exactly what Cisco’s Marketing Manager Alex Montuschi reports as a chief advantage of his company’s empowering employees to use social media to talk about Cisco.He was speaking during a recent Brandwatch webinar called Social Monitoring & Gamification: Creating Employee Advocates at Cisco. (Also, the slides from the webinar are here.) The webinar was looking at what is turning out to be one of the hottest trends in social media in 2015: Employee empowerment.In a…
  • College freshmen needs – laptop, books, oversized sheets and caring about your online rep NOW

    Mike Johansson
    21 Aug 2015 | 7:23 am
    All across the United States this month a few million college freshmen will be heading off to college for the first time … and one thing they probably aren’t considering is how little time they have to perfect their online reputation.Yes, four years can seem like a lot of time. But before most of these students realize it they will be applying for jobs and sending out resumes. And that is when employers start checking them out online.If you’re a college freshmen – or if you know one – now … right now … is the time to start thinking about how to perfect that online first…
  • The Importance of Personal Branding for College Students #infographic

    Mike Johansson
    20 Aug 2015 | 11:58 am
    Ahhhh … the start of a new college school year and the excitement of heading off to or back to college…. One thing many college students won’t be thinking about at this time of year, but they absolutely should be, is their personal brand.By the time they’re preparing to graduate – hopefully at the latest they’re thinking about this in Year 3 – they should have a strong personal brand that is obvious to anyone who finds them on the web. A solid personal brand means that a future employer, landlord or even significant other finds a well-rounded and positive (or at least…
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    Sprout Social

  • Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

    Jennifer Beese
    31 Aug 2015 | 9:02 am
    Social media plays a critical role in connecting everyday citizens with the inner workings of the federal government, making communication more open and transparent. In fact, according to a report by J.D. Power, 14% of Americans use social media to find information about a federal agency, while 30% use social either to ask the government a direct question or to resolve an offline issue. Only recently, however, have government agencies started incorporating social media into their overall communications strategies. The practice is still fairly new and, naturally, comes with some pretty tough…
  • #SproutChat Recap: How to Attract & Retain Quality Email Subscribers

    Sarah Nagel
    28 Aug 2015 | 10:10 am
    Email marketing is an art form. There is a lot to test and consider: timing, personalization, formatting, content and more. Before launching any campaign, it’s important to have a solid strategy in place. This week, Stephan Hovnanian of Shovi Websites joined us for #SproutChat to share his top tips for building a quality list of email subscribers. Hovnanian offered sage advice for setting tactics to ensure you’re fostering a relationship built on trust. Our #SproutChat community weighed in too with some other wise recommendations. Here are three key takeaways from this…
  • How to Get Twitter Followers Who Matter

    Aubre Andrus
    27 Aug 2015 | 12:48 pm
    As the saying goes, it’s quality not quantity that matters. But on the noisiest network there is, how can you expect anyone, let alone a quality audience, to find your great content? Luckily, Twitter is a perfect place to experiment, network, analyze, learn and repeat. And there is more than one way to attract a quality audience. Here are 10 tips and tricks that will help you increase your follower count in a thoughtful way. 1. Include Social Icons Everywhere The easiest way to get followers on Twitter that matter is to remind your existing customer base that you are on Twitter. This…
  • Social Hospitality: How 8 Hotels Engage Guests On & Offline

    Jennifer Beese
    27 Aug 2015 | 9:19 am
    Customer experience is key. While this can be said of any business, it’s especially true within the travel and hospitality industry. Travelers turn to social media throughout every step of the their journey, from start to finish. For hospitality brands—hotels especially—your work starts even before a trip is booked. This industry relies heavily on word-of-mouth marketing, most of which takes place online nowadays. But by not being involved in those conversations, you’re taking a big risk. A 2013 Nielsen survey found that of those who used social media to research travel plans, only…
  • SEO Tips for Social Media Managers

    Dominique Jackson
    26 Aug 2015 | 6:30 am
    The connection between social media and SEO has been debated for years. Marketers continue to argue over whether or not social media activity influences search rankings and while there’s evidence to support both sides, the truth is that there’s no concrete answer. What we do know is that social media can be used as a part of your SEO strategy. It’s important for social media managers to understand that SEO and social media marketing don’t have to be handled separately any more. In fact, there’s a very strong chance that you’ve been doing some SEO work…
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  • Do’s & Don’ts of Repurposing Your Existing Content (Correctly)

    Julia McCoy
    25 Aug 2015 | 8:21 am
    You want to bring in new clicks and clients, right? “Hello, Captain Obvious, that’s why I’m reading this blog.” That’s great! And guess what, I have some excellent tips to help you create an awesome content presence. The idea is actually quite simple. What is it? Repurposed content. Let’s take a look at why you should repurpose content, when and where you should, and some excellent do’s and don’ts to make sure you have an effective strategy. A Bigger Reach: Why You Should Repurpose Your Existing Content Repurposing your content is a great way to re-share your old content,…
  • Desktop or Mobile: Where Are Your Emails Converting?

    Francisco Rosales
    7 Aug 2015 | 1:47 pm
    If you’ve been paying attention to the mobile revolution from a marketing point of view, you probably know that more emails are now opened on mobile devices than desktop. While this is critical for your marketing, there are two questions that are much more important than where your emails are being opened: Where are your subscribers actually reading your emails? Where are conversions happening? Movable Ink published a study conducted in Q2 2015 that can help us understand this. Let’s take a look… 1) Email Opens According to Movable Ink, 67.8% of all emails sent were…
  • 8 Tactics I Used To Get My First 1,000 Email Subscribers

    Ikeashia Barr
    28 Jul 2015 | 8:34 am
    So you’re on your computer searching Google, while sipping on your cup of coffee, trying to find ways to build your email list. After all, you know that if you build your list you will sell more products and finally get your message out into the world. So you keep searching Google. But every article you find is giving the same old advice. You know advice like… Start your own blog Market on social media Add an opt-in form to your blog Need I say more? And you can’t help but think. “Wait! Something’s not right, someone has to be hiding the good stuff. You know, the actual…
  • How Many Subscribers Do You Really Need in Your Email List?

    Francisco Rosales
    21 Jul 2015 | 12:18 pm
    The internet is over flowing with “How to grow your email list” articles. Nothing wrong with that, I strongly believe that if you’re trying to build an audience around your business, it should be on email, and you should try to grow it as much as you can. But, focusing on growth and growing blindly are not the same thing. This is why I like having an ideal number in mind when it comes to growing your email list. In this post, I’ll show you how to figure out how many subscribers you need to have in your email list with a simple formula and why email marketing is not…
  • You’re looking for Reach, Engagement and Sales in all the Wrong Places

    Francisco Rosales
    4 Jun 2015 | 8:38 am
    It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. But, are you sure that’s the most effective way to grow your business? What if I tell you that email can help you reach more of your prospects, get more of them engaged, and convert more of them to actual customers? I’ve been pushing email over social media for years now, that’s why I loved this infographic from Devesh Khanal and wanted to share it with you. The reason I like it is because…
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    A David Creation » Marketing, Websites, Apps, Mobile & Business Solutions

  • Should I Buy Apple Watches for My Field Employees

    David Chism
    17 Aug 2015 | 12:22 pm
    To some of you reading this post, you might think this is a no brainer. Yet, I have been asked the question, hence the blog post. Note: I am pretty certain Apple will be releasing the 2nd generation of the Apple Watch sooner than we think. So this post might get old real quick. On the other hand, my opinion might stay the same even after the next Apple Watch release. I purchased an Apple Watch the day of the pre release, which is typical for a tech junkie like me. I read lots and lots of articles and sifted through countless videos of bloggers reviewing the watch and what it could be capable…
  • A Good Tool for Scheduling Painting or Remodeling Projects

    David Chism
    10 Aug 2015 | 1:26 pm
    Managing the scheduling of painting or remodeling projects can be a real juggling act. When I was active in my family’s painting business, the schedule seemed to adjust and change daily. Sometimes, the headaches happened when a crew called last minute and said they were not finished on a Friday and needed 2 more hours on Monday morning to finish up, and they did not call their next project to let them know they would not be there Monday morning. Without the right technology, a home improvement schedule can be one of the most painful parts of running a business. It appears that a…
  • How Can You Run a Small Business Without a CRM?

    David Chism
    21 Jul 2015 | 4:45 pm
    Can you run a small service business without a Customer Relationship Management (CRM) program? Of course you can. This might be you reading this post. You might even be making money without a CRM.  Life might be simple and easy for you not having all this software and tracking features. Yet, I encourage you to read on. Even though you can run a business without a CRM program, and this is just my opinion, I think you will have better results and growth when you implement and commit to using a CRM. Let me explain a few benefits to why I think it is crucial that you consider a CRM for your…
  • What If I Only Want Uber-Wealthy Web Leads?

    David Chism
    13 Jul 2015 | 7:58 am
    Wouldn’t it be nice if most of the leads you received from your contracting website were from your target audience only? If your website already does well in the local search, chances are you are getting a pretty decent number of web inquiries during the spring and summer months. Unfortunately, it is very likely that a good portion of the leads are not ones you were hoping for, especially ones from the uber-wealthy audience. The question I have gotten asked in more recent months is this, “How can I only get uber-wealthy, targeted leads off my website?”  I do not…
  • Examples of Short Contractor Videos

    David Chism
    23 Jun 2015 | 12:58 pm
    In this post, I am doing something a bit different. I have talked to many of my clients over the years on using video in their marketing. This can be a tough one for many of you reading this to swallow. So what I’ve done is tried to make this a bit easier for you. I have linked up a number of different types of videos used by others in the industry (and similar industries). I hope these videos will help inspire your team to begin creating great content for your prospects. The more you can embrace videos and their growing power in today’s online marketing world, the more business…
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    Eli Rose Social Media

  • Don’t Be Scared to SEO your Website. Here’s Why.

    31 Aug 2015 | 4:00 am
    SEO. Never have 3 little letters instilled so much fear and uneasiness in the hearts and minds of small business website owners! You want to maximize your effectiveness with Google so you can earn the best search engine rankings as possible, while also making sure you don’t do anything wrong to unintentionally anger Google. You either don’t want to pay for Google AdWords (and I don’t blame you), or you are tired of doing so and know that optimization of your site will be far cheaper and more effective in the long run. Plus, the rules for SEO seem to always be changing, so…
  • Your Curated Awesome for 8.28.15

    28 Aug 2015 | 4:00 am
    Happy Friday! Let’s all celebrate with a generous serving of cheesecake. How to Disable Facebook Video Autoplay It’s not for everyone – here’s how to disable it if it’s not for you. Selfies Are Getting Out of Control I cannot believe that people actually have to be warned not to take “Bear Selfies”. 8 Ways to Use Google Hangouts for Business Google has a lot of great features that many businesses are underutilizing. Hangouts is one that can simplify your life. Take that, Skype. 9 Things to do Every Weekend for a Fresh, Easy Week Don’t we all want an easier start to the week?
  • Customer Service: Lessons from Jeremy

    26 Aug 2015 | 4:00 am
    I have our local video store phone number saved in my phone. This may seem a bit unnecessary but it comes in handy, particularly when my kids request an older movie like “Bolt”. Not one to waste a trip, I make a point to call before we head over. No sense wasting our time AND disappointing the kids. So I call ahead and frequently Jeremy picks up the phone. He always identifies the business and himself. Then he answers my questions quickly, thoroughly and politely, often while politely letting people in store know that he’ll be right with them. He manages many tasks and finds…
  • QUICK TIP: 2 Ways to Identify Who’s Tweeting your Blog Links

    24 Aug 2015 | 4:00 am
    In a perfect world, every blog post and website page of yours that’s tweeted would include your Twitter handle so you could easily tell who was spreading the love (and choose to thank those people, if that’s your style). When you set up your website, you probably customized your Twitter button to include your handle so that anyone tweeting your blog post directly from your site would have your handle auto-inserted in that tweet. But we all know there are many other ways your blog posts and website pages can be shared on Twitter, and without having your handle included so you…
  • Your Curated Awesome for 8.21.15

    21 Aug 2015 | 4:00 am
    Most kids are back to school now, and it already feels like summer vacation was eons ago. But – hey – that just means that Fridays have a new level of excitement, right? People are Accusing Instagram Star @TheFatJewish of Stealing their Jokes Some are angry that he’s built a following and brand based solely on the curation of others’ content. Some are angry that he – up until recently – didn’t give credit to the original creator. And some think he’s good at his craft of identifying funny stuff to curate and adding his own funny caption to it.
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    Ari Herzog's Blog

  • Tracking 2 Weeks of Blog Visitors

    Ari Herzog
    18 Aug 2015 | 12:13 pm
    Since I announced 15 days ago that I wanted to increase blog visitors and decrease people bouncing out during the month of August, I wrote followup posts on August 5, August 11, and August 16. Comparing three Saturdays according to different metrics on Google Analytics, is my mission successful (so far)? Number of Sessions August 1: 14 August 8: 36 August 15: 17 This tells me that people view blog posts on their own schedule and whether the post title sparks their interest to visit sooner. I also assume numbers cycle up as others share my posts. Being the summer, I wonder if these numbers…
  • How To Be a Better Guest Blogger

    Ari Herzog
    16 Aug 2015 | 10:58 am
    Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. I wanted to make sure my topic fits with your theme. I have two guest posts that I would like to have published. One is about how to plan for…
  • Social is More Important Than Social Media

    Ari Herzog
    11 Aug 2015 | 8:28 am
    I bought a Shark steam mop a few months ago and, with a question about the best way to wash its microfiber pads, I first turned to Google. Results suggested different customer opinions. I wanted to know what the company thought and didn’t feel like clicking around its website. They tweet and facebook and, while they do respond to inquiries, I wanted a more immediate response. Enter Live Chat! I inputted my name and email address — and typed back and forth with a customer support representative. Quick. And, she had a personality! The takeaway is while social media is important for…
  • When I Was Hired Sight Unseen

    Ari Herzog
    5 Aug 2015 | 10:16 am
    Considering the multiple steps of job searching today — telephone screenings followed by multiple levels of in-person interviews followed by an offer or rejection — I think back to the spring of 2001 before the end of the dot-com bubble. I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft, a technology company manufacturing a product line of enterprise reporting software. At the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found…
  • Challenge to Increase Blog Visitors

    Ari Herzog
    3 Aug 2015 | 10:26 am
    Google Analytics tells me that 538 visitors came to my blog in July 2015, spending an abysmal 32 seconds here and causing the bounce rate to jump to 77 percent. January saw 923 visitors and a 7% bounce rate. Bounce rate is a key metric to determine website health. It measures the percentage of people who visit your website and leave without clicking other pages on your website. In other words, 93% of you visited more than one blog page at the beginning of the year but only 23% of you clicked around last month. My challenge for August is to decrease the bounce rate to the single digits. This…
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    Incite Group - Understanding the Whole Customer Experience

  • The State of Social Media Customer Service 2015

    Nick Johnson
    19 Aug 2015 | 1:06 pm
    With the ever-increasing demand from customers to communicate via social media channels, it is your responsibility to keep ahead and actively support customers in the channels of their choice.   As such, we wanting to share our annual, 16-page briefing looking at the State of Social Customer Service in 2015   It is free to download, just sign up as a basic subscriber to access.   The briefing provides insight on the following:  
  • August Webinar

    14 Aug 2015 | 2:49 am
  • Incite East 2015 Banner

    Nick Johnson
    29 Jul 2015 | 7:35 am
  • How 'Hashing' links online and offline customer journeys

    Matt Pigott
    28 Jul 2015 | 2:00 am
    The other day I went to my local supermarket and ended up pondering a half-price deal on a new range of Uncle Ben’s microwaveable food. The smiling Uncle, the alluring images of fluffy rice and quinoa, and the fifty percent deal–combined with my natural aversion to cooking raw rice for twenty minutes–had me reaching for a packet.   At the self-service checkout I scanned my loyalty card, paid with my debit card, and with the day’s hunting and gathering out of the way, drove home.    Image: Primary Event: The Incite Summit East 2015Banner Ad: Banner…
  • Social Customer Service, Part 4: It's Not Just for Huge Brands

    Tamsin Oxford
    26 Jul 2015 | 3:10 pm
    Spotify and Whole Foods are two organizations with exceptional social customer service strategies in play, and as we shift across the pond to Commencal, we uncover a business that’s spread across France, the UK, and now the USA thanks to rich customer engagement and service.Related Content: Social Customer Service, Part 3: Getting Personal with Whole FoodsSocial Customer Service, Part 2: How Spotify Drives Rich EngagementSocial Customer Service, Part 1: Social Care as a DifferentiatorSocial Customer Service, Part 5: Three Boxes to TickImage: Primary Event: The Social Media…
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    DreamGrow Content Marketing & Social Media

  • 22 Blogging Tips That Will Get You More Visitors

    Priit Kallas
    30 Aug 2015 | 11:24 pm
    Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king. Creating valuable content is one of the most... [This is a content summary, continue reading on our website!]
  • Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

    Divya Rawat
    30 Aug 2015 | 12:10 am
    Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being –... [This is a content summary, continue reading on our website!]
  • Social Media Marketing Mistakes to Avoid

    Priit Kallas
    29 Aug 2015 | 1:56 am
    Social media is about people and people like to be treated with respect. If you approach your social media marketing activities with people in mind then you should be OK. Treat people as individuals, be friendly and personal. When the crisis hits stay... [This is a content summary, continue reading on our website!]
  • Managing Social Media Crisis and Negative Feedback

    Priit Kallas
    29 Aug 2015 | 12:21 am
    Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines below. But first, what can go wrong? Types of... [This is a content summary, continue reading on our website!]
  • How to Use Images to Make Your E-Commerce Site Sell More

    Priit Kallas
    28 Aug 2015 | 3:37 am
    Seeing is believing! Even if you sell screws and have a really good copy about their specifications and value, images will help you sell more. You think that everybody knows and understands what you are selling? Adding a high quality images will still... [This is a content summary, continue reading on our website!]
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    EduTek n Social Media Advisor

  • Emerald Who’s Who in Asia

    EduTek_SocialMedia Consultant
    13 Aug 2015 | 11:54 pm
    I am glad to inform you all that my profile has been selected for inclusion in the print version of forthcoming reference work ‘Emerald Who’s Who in Asia’ by Rifacimento International, Publishers of Specialised Reference Books. To know more about it, click here.
  • How about Introducing Nano Learning to Improve Corporate Performance?

    EduTek_SocialMedia Consultant
    27 Jul 2015 | 6:38 am
    We are familiar with macro and micro learning. Macro learning is associated with large content for large No. of people for long time where as micro learning / teaching is to do with small content for small No. of people for short duration of time. How do you define nano learning / teaching then? I shall define it as ultra small content catering to one learning objective meant for individuals (or very small group of not more than 4) lasting less than or equal to 9 min. duration. It would definitely be part of micro teaching / learning which in turn would be part of macro teaching /learning and…
  • My latest updates in Educational Technology and Social Media Marketing

    EduTek_SocialMedia Consultant
    21 Jul 2015 | 1:50 am
    My latest updates in Educational Technology and Social Media Marketing can be accessed by clicking the following links: Educational Technology Social Media Marketing SMM Consultant
  • Corporate Learning Week

    EduTek_SocialMedia Consultant
    8 Jul 2015 | 11:02 pm
    Corporate Sector's #1 event for L& D Leaders will be held from Nov. 9th-12th 2015 at Dallas, Texas. For details visit  
  • Asia - Men & Women of Achievement

    EduTek_SocialMedia Consultant
    5 Jul 2015 | 11:07 pm
    I am glad to inform that my profile has been selected for inclusion in ASIA MEN & WOMEN OF ACHIEVEMENT (VOL. VIII) by REGUERDON INC. 1369 Kashmere Gate, Delhi 110006, India
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  • Event Recap: Streaming for Business: Think Like a Fan

    Laurie Shook
    24 Aug 2015 | 7:01 pm
    Riddle: What talks fast, tweets faster and streams like a banshee? None other than Brian Fanzo or @iSocialFanz, Partner and Chief Digital Strategist at Broadsuite, and presenter at this month’s Social Media Dallas meeting. “Streaming for Business: Think Like a Fan,” wrapped cutting edge technology with community engagement best practices and featured a live remote guest appearance from radio host and celebrity Snapchatter Mark Kaye, @TheMarkKayeShow. Key themes in Brian’s presentation: Live streaming is thriving. There are 40 million videos consumed daily, and half of all mobile data…
  • Social Media Dallas Hosts the Battle of Live Streaming Platforms

    Teresa Martin
    18 Aug 2015 | 3:23 am
    Our August 20th meeting will be a truly live and interactive event.  Meerkat and Periscope are only months old, yet the rapid evolution of these live streaming platforms has taken communication to a new level.  Therefore, we are proud to host Brian Fanzo, @iSocialFanz in person for a presentation on live stream, techniques for using live stream for business, and how to “Think Like a Fan.”  He will be joined by Mark Kaye, @MarkKayeShow, for a discussion of the differences and best practices for Meerkat and Periscope. Brian is the Change Evangelist and a Partner at Broadsuite Media…
  • Social Media Experts Share with the Non-Profit Community

    Laurie Shook
    17 Aug 2015 | 9:17 pm
    image via Flickr If you’re engaged in non-profit marketing and support, you should check out “Social Media & Non-Profit Organizations: Maintaining a Mindful Presence.” The free event is set for Wednesday, August 19th, from 8:30 a.m. to noon at the Center for Community Cooperation, 2900 Live Oak St. in Dallas. The event features information on digital trends, legal concerns and social monitoring presented by speakers from Edelman, Buzzlogix and a couple of familiar folks from Social Media Dallas. “Staying out of Trouble on Social Media,” will be presented by Teresa Martin, Owner…
  • LAST CHANCE! Submit for the Social Media Showcase

    Sarah Beacom
    11 Aug 2015 | 6:57 pm
    Calling all social media gurus and brilliant marketing professionals: this is the last call to submit your case study to be considered for the Social Media Showcase 2015! Show off all the hard work you have put in to your client’s or company’s social media efforts and educate others on why what your company does works. While enjoying the opportunity to be honored for the campaigns you have produced in the past year, you will also be able to join in on viewing competitors’ presentations and their strategies in social media marketing. Overall, why should you be jumping at…
  • Event Recap: Exclusive Member ONLY Event at Hilton Granite Park

    Sarah Beacom
    5 Aug 2015 | 9:42 pm
    Were you in attendance at the Happy Hour and Networking Members ONLY Event this past Thursday? If not, to say you missed out would be an understatement. This time last week, Social Media Dallas members gathered right after work at Hilton Granite Park in Plano to enjoy delicious drinks, savory appetizers, and friendly networking, all the while snapping pictures and hashtagging #hitondpgp to watch their images pop up on the live feed screen. Members enjoyed special-crafted appetizers ranging from ceviche to proscuitto while enjoying the swanky Hilton interior. Hot-off-the-press Social Media…
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  • Is Social Media Causing You to Stage Your Life?

    Deb Ng
    17 Aug 2015 | 7:27 am
    I totally staged this photo so all on Facebook could see my perfect, work at home, lifestyle. I just stopped myself from styling a photo featuring my laptop, wireless mouse, cell phone, and cup of coffee in order to illustrate a Facebook update about being back to work and reality. And just this weekend I stopped myself from taking photos of a beautiful smoke ring on a brisket my husband spent hours to cook, a giant jug of sangria, and half dozen kids eating barbecue while sitting on top of my shed. I stopped myself from sharing those things  because I realized I don’t need to get on…
  • 50 Places to Find Social Media Jobs

    Deb Ng
    27 Jul 2015 | 2:49 pm
    This is the third time we’re listing places to find social media jobs. The first list was published in July 2010 and featured 25 Places to Find Social Media Jobs. In 2013, I responded to poplar demand and published a list of 24 Places to Find Social Media Jobs. I’m beginning to receive emails again about the list being outdated, so today, I’m offering a new list. If you’re a job seeker, I hope you’ll find this list useful. 50 Places to Find Social Media Jobs The Social Media Jobs group on Facebook – My favorite place to look when I’m searching out new…
  • Does it Matter How Often You Blog?

    Deb Ng
    6 Jul 2015 | 7:52 am
    I’m not a terribly prolific blogger (anymore). It’s not for lack of motivation or passion and it’s not out of laziness, but I feel that blogging for the sake of blogging leads to an echo chamber or redundancy and mediocrity. It’s more important – for me anyway – to blog when I have something to share, rather than to jump on a topic simply because it’s trending or everyone else is writing about it. That isn’t to say I don’t look for any angle for a relevant trending topic, but I’m going to bandwagon jump if I don’t have…
  • The Difference Between Constructive Criticism and Verbal Abuse

    Deb Ng
    1 Jul 2015 | 6:15 am
    Warning: Very harsh language (not mine) ensues. So yesterday I wrote a little post about how E.L. James was treated unfairly during her Twitter chat the other day. This particular blog has very little traffic on a good day, so you can imagine my surprise went my post went viral – thanks to a tweet and Facebook share from author Anne Rice. Because of the boost in traffic, and because my post was shared on the hashtag, I received mixed responses from people who read or participated in the chat.  Almost everyone has been respectful even in disagreement and for that I’m grateful.
  • Defending E.L. James In the Aftermath of #AskELJames

    Deb Ng
    30 Jun 2015 | 1:43 pm
    If you were to ask my friends how I feel about the “Shades of Grey” books they’ll tell you I think they’re poorly written with awful characters.  They may even tell you about the time I went off because Anastasia Steele, a modern college graduate, had no idea how to send email or even turn on a computer. They know this because I’ve talked about my thoughts regarding the “Shades of Grey” books at many-a book club meeting. Not a fan. I’m telling you this because I’m about to show my support for E.L. James as a writer and content…
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    Jeffbullas's Blog

  • 27 Reasons People Aren’t Reading Your Blog Posts

    Aaron Agius
    31 Aug 2015 | 8:01 am
    Do you ever look at prolific blogs and get frustrated by how easy they make it seem? Thousands of people read, comment and share each new post on the blog. It can be discouraging, especially if you’re a new blogger. In contrast, your blog may only get a few dozen hits each post. And the only shares that happen come from your own social media accounts. “Why aren’t people reading my blog posts?” This same question may have popped into your mind. I know it’s one I’ve struggled with before. Every new blogger has struggled with the concept of traffic, audience and building a successful…
  • 5 Social Media Mobile Apps That Make Your Life Easy

    Jessica Davis
    26 Aug 2015 | 8:01 am
    Social media marketing doesn’t always happen at your desk. There are times when you want to update your status, send out a tweet or reply to a fan while on-the-go. This is when you rely on social media mobile apps to make it all possible. Social media mobile apps give you the flexibility to work from anywhere and they let you get things done with a simple touch on your phone. They also eliminate the need to return to your desk every time you want to post something to your social media accounts. Here are 5 social media mobile apps that can make on-the-go social media marketing a breeze…
  • How to Make Your Video Rank Number One on YouTube (Case Study)

    Juan Jose Mendez
    25 Aug 2015 | 8:01 am
    You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing. The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos. Being visible on YouTube and ranking high in its search results requires thorough search engine optimization (SEO), a wise distribution plan and, above all, a quality marketing video. Today you’ll learn the basics on how to rank number one on YouTube with your…
  • The Power of Imagery in Content Marketing

    Savannah Louie
    24 Aug 2015 | 8:01 am
    Words aren’t enough any more. We have to go a step further to inform, delight and engage our audience. With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing. But why should you join the party? Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage. Consumers prefer visuals Today’s average consumer prefers visual content compared to word-based interactions. Communication coupled with imagery –…
  • 20 Cool Tools for Creating Infographics

    Jillian Petrova
    19 Aug 2015 | 8:01 am
    Imagine if you could take 1,000 words a and help people digest that information in only a few seconds? An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information. Website visitors love this unique form of presentation which is quickly gaining popularity, and in some cases, becoming the standard form of communication instead of page long, lengthy blog posts. Infographics have emerged as one of the most popular forms of content marketing in contemporary digital media. But why…
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    Windmill Networking Blog on Social Media Strategy [Full]

  • 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From

    Neal Schaffer
    31 Aug 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • Closing the Customer Experience Gap: 10 Questions to Ask

    Joe Ruiz
    27 Aug 2015 | 5:45 am
    I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated…
  • Social Media Apps for Audio and Podcasts

    Jonah Geil-Neufeld
    26 Aug 2015 | 5:45 am
    I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global…
  • The Legal Risk and Reward of Using Social Media

    Ethan Wall
    25 Aug 2015 | 5:45 am
    My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. My grandfather mostly talked about how in his day, he had to walk to school, barefoot, in the snow, […] Author information Ethan Wall Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all…
  • Maximize Sharing on Facebook with Different Post Types

    Mike Gingerich
    24 Aug 2015 | 5:45 am
    Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts?  Because, if you can get more eyes on the posts, that can turn into more traffic to your site. Yes, […] Author information Mike Gingerich Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies…
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    Dave Delaney | Digital Marketing and Social Media Strategy

  • The Secret Way to Get LinkedIn Connection Requests Accepted

    Dave Delaney
    9 Aug 2015 | 5:33 am
    Have you ever sent a connection request on LinkedIn and not had it accepted? Not being accepted can happen for a few reasons, like the person doesn't remember you or you're missing a profile photo.  I am certain you frequently receive connection requests from strangers like I do. Your parents taught you not to talk to strangers, so it makes sense that you ignore the requests. I recently... Read on...
  • The Dead Simple Way to Set and Follow Your Goals

    Dave Delaney
    7 Aug 2015 | 8:59 am
      I get distracted easily... Okay, I'm back. Anyway, I have tried countless apps and software to help me stay focused on my work each day. I have concluded that the best way to stay on task is to have your tasks on paper in front of you. That's right - paper.  I'm offering something special for my blog subscribers. This is a daily goals document you can print to work from... Read on...
  • How to Reinvent Yourself

    Dave Delaney
    29 Jul 2015 | 6:14 am
    In a study a few months ago, and research firm, Harris Interactive, found that 21% of full-time employees wanted to change their jobs last year. A typical U.S. employee stays in their job for 4.6 years. Staying at the same company for the rest of your life is no longer likely. Changes can occur for many reasons. You could be the victim of a layoff or your employer could go... Read on...
  • The Worst LinkedIn Profile In The World [WEBINAR REPLAY]

    Dave Delaney
    20 Jul 2015 | 5:42 am
    I recently produced a brand new presentation about common LinkedIn mistakes. To have some fun with it, I created a fictitious character named Jerry Larry. The Worst LinkedIn Profile In The World showcases Jerry's terrible choices using the professional social network.  My friends at Contactually presented the webinar last week. A number of you have asked for a replay, so here it is. Sit... Read on...
  • Avoid SEO Scams

    Dave Delaney
    17 Jul 2015 | 6:27 am
    My phone rang yesterday as I was working. I often ignore the phone while I’m working, unless it’s a client, friend or family member, but I decided to answer it. The scam was about to begin. The recorded voice on the other end informed me that I needed to hold to speak to a representative about an important issue with my website. They had urgent information regarding my ranking on Google. I... Read on...
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    Joshua Swodeck

  • The Magic of Branding

    11 Aug 2015 | 7:59 am
    With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question “What is branding?” Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form.
  • Are You Indispensable?

    25 Jun 2015 | 9:58 am
    It’s been 5 years since Seth Godin’s first visit to Orange County. I went with a few colleagues not knowing what to expect. Since then, Linchpin: Are You Indispensable? has become one of my favorite books and I’ve bought many copies to give out to friends. He left us with a charge to think differently about branding & marketing; to think differently about what we make. He told us to make art, give gifts, do work that matters, connect, lead, ship,and make a difference. Brian Elliot of, former Universal Home Entertainment exec with 15+ years in brand…
  • To a Worm in Horseradish, the World is Horseradish

    24 Jun 2015 | 6:35 pm
    Even though this TED video is almost 11 years old, it still holds significant weight. Shifting the perspective away from finding the one perfect thing and discovering the perfect things that a diverse society loves is key. “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.
  • What If You Just Stopped

    18 Apr 2015 | 8:54 am
    Great question. Seth Godin asked this question today on his blog and it got me thinking again about being irreplaceable. Providing something so unique and necessary that it would be missed if it stopped. What if you stopped today. Would you be missed? Would your service our product be missed? Or would people just move on. What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that’s not my question… what would happen to them?) What would happen to your customers and to your prospects if you stopped doing your work? If you stopped…
  • A Client Story: Tim Storey

    30 Mar 2015 | 1:11 pm
    Over the past handful of years, I’ve worked with Life Coach, Author and Speaker, Tim Storey to develop his unique brand. Tim has his hands both in the church world as a gifted speaker and author, and in “Hollywood” as a unique advisor and life coach to some of today’s most powerful people. Both circles come with their own perceptions and judgements. The process was simple (yet, painstakingly difficult at times), focus on Tim Storey, the person. What is his narrative? Why is he unique? What sets him apart from the other preachers, motivational speakers and self-help…
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  • Bazaarvoice Summit 2015: The Content Amplifier Award – Screwfix

    Brent Robinson
    27 Aug 2015 | 7:48 am
    Each year Bazaarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Amplifier Award goes to Screwfix, the UK's largest retailer of trade tools, accessories and hardware products. With over 30 years in the home improvement industry and more than 400 stores across the UK, Screwfix has been on a roll.  This includes attracting more than 1.5 million unique visitors to its website each week. But like all companies and industries, Screwfix is facing dramatically increased competition, both online and from other businesses. To keep it’s…
  • #endfakereviews in Australia: ACCC fines firm for fraudulent reviews

    Dalia Seidner
    24 Aug 2015 | 9:11 am
    In an amazing display of consumer advocacy, The Australian Competition and Consumer Commission (ACCC) fined a removalist firm for posting fraudulent online reviews that deceived customers into using their services. The ACCC issued three infringement notices against Citymove, forcing it to pay a penalty of $30,600. The ACCC alleges that Citymove posted two fake testimonials on Google+ and one on Youtube. All three testimonials appear to have been fabricated and given by fake consumers. According to their website, The Australian Competition and Consumer Commission is “an independent…
  • Bazaarvoice Summit 2015: The Content Guru Award – Lenovo

    Brent Robinson
    18 Aug 2015 | 8:02 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Guru Award goes to Lenovo, the Chinese computer technology company: Lenovo’s rise to becoming one of the world’s top computer makers has been thrilling. But like all successful companies in the modern globalized economy, competition is fierce, constant and increasing rapidly. When Lenovo removed the physical trackpad button from its 2014 ThinkPad laptops, the product’s online ratings quickly declined as users expressed frustration over the removed button.
  • Bazaarvoice Summit 2015: The Content Newbie Award – Worx

    Brent Robinson
    11 Aug 2015 | 9:07 am
    Each year Bazzarvoice awards companies for making innovative achievements using the voice of the consumer. The 2015 Content Newbie Award goes to Worx, an outdoor equipment and toolmaker. Lawn and garden equipment maker WORX has experienced fast growth since it’s 2004 creation, and stores carrying its products include Lowe’s, Walmart and Costco. While WORX’s success has been impressive, consumer preferences change rapidly in the modern era’s hyper-competitive environment. And brand loyalty is quickly becoming a thing of the past. Using the power of customer reviews, however, WORX is…
  • Mapping consumer-generated content to the six bands of search

    Brent Robinson
    6 Aug 2015 | 7:18 am
    Consumer-generated content (CGC) such as ratings and reviews, questions and answers, testimonials and social media blurbs give your website many benefits in search. We’ve highlighted some of these reasons in past blog posts, such as here and here.  But this post discusses how customers search, and how it relates to CGC. Typically, all product and service-related online searches fall into one of six categories—or bands. These bands provide valuable information on how CGC can improve page relevance throughout the buyer’s journey, and boost website your traffic. Branded keywords (also…
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    Justin Kownacki

  • What I Learned from Entering My First Screenwriting Competition

    27 Aug 2015 | 4:52 pm
    Earlier this year, I entered a short screenplay contest. It was my first attempt in this particular contest — and actually my first-ever public writing competition. Here’s what I learned… including a huge life lesson I wasn’t expecting. The Setup The NYC Midnight Short Screenplay Challenge is an annual online contest that began in 2004. […]
  • You Can’t Achieve Your Goals Until You Do This

    24 Aug 2015 | 11:01 am
    “You have to declare yourself.” A few weeks ago, I was talking with my parents about my possible futures, and that was my dad’s advice. What he means is, you can’t get anywhere in life unless you announce what direction you want to head in. Because once you do, that’s how other people will see […]
  • Everyone Has the Same Tragic Flaw

    19 Aug 2015 | 11:39 am
    Over the years, I’ve talked to dozens of people who either run their own businesses or who wish they could. Some of these people are incredibly talented. Some of them are exceptional communicators. A few of them are so singularly driven that I can’t imagine anything could stop them from succeeding if they put their […]
  • What I Learned by Speaking at the Event I Created

    17 Aug 2015 | 12:00 pm
    For a keynote I finished making at 4 AM, this one went quite well. A couple months ago, when PodCamp Pittsburgh 10 (or PCPGHX) was announced, the organizers asked me if I’d be able to attend. I helped co-found the event back in 2006, but now that I live in Baltimore, I hadn’t been back […]
  • Reinventing Yourself

    9 Aug 2015 | 10:37 pm
    In college, my first roommate was almost a high school dropout. (This is ironic, because I actually was a high school dropout.) My roommate and I talked about the mistakes we’d made, the opportunities we’d squandered, and what we wanted to do differently in college. We agreed that college was a chance for us to […]
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  • 9 Productivity-Boosting Gmail Tools (That Are Actually Useful)

    David Ly Khim
    27 Aug 2015 | 6:00 am
    Imagine you’re composing an email and you have to explain to someone what website to go to, what to click on, and what to look at before they can give you feedback. You also have to attach a file – but wait – the you get an error saying that the attachment exceeds the file size limit. Email takes up a lot of time and, to make it worse, there are a bunch of inefficiencies like the scenario above. I’ve tried out dozens of email tools to save time but many of them took too much time to learn to be helpful. And while some were helpful, I didn’t use them that often. But now I can…
  • Why Blogging can be a Ridiculous Waste of Time

    Lorraine Reguly
    25 Aug 2015 | 6:00 am
    I often get asked, “Do you make money from blogging?” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple. No one pays me for creating blog posts for my own sites. No one pays me for promoting them, either. But, if I DIDN’T blog, no one would know who the heck I was. They wouldn’t learn about my freelancing writing and editing services. Nor would they know I’m an independently published author who helps others become authors…
  • Writing for Effect: How to Create Exciting Blog Copy

    Barry Chignell
    24 Aug 2015 | 3:38 pm
    At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Sometimes people get a little confused about what the word “content” actually means, so just to help out those folks, here is a quick definition. Content can be: Text Images Graphics Animations Videos Games There is a reason why all those stupid web sites that offer nothing but funny pictures of cats are so successful. It is that some people actually…
  • How To Promote Your Content Through Social Ads Effectively

    Louie Luc
    18 Aug 2015 | 6:00 am
    Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Things have really changed. Now, you have to pay to play or… forfeit the game. Average Organic Reach On Facebook Pages But… «how do you promote your website or content using paid social ads the right way?» – you might ask. That’s what I am…
  • 10 Facebook Hacks to Make Your Small Business Look Colossal

    Swadhin Agrawal
    23 Jun 2015 | 6:00 am
    When a social networking site (read Facebook) has over 1.39 billion active users it’s wise to have a good brand establishment over there. Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform. 1. Get a fully optimized business page. There is nothing worse than having your business…
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    Cendrine Marrouat

  • Droplets 4

    Cendrine Marrouat
    30 Aug 2015 | 7:47 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Pigeons (black and white)

    Cendrine Marrouat
    26 Aug 2015 | 7:34 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Ruins

    Cendrine Marrouat
    25 Aug 2015 | 8:10 pm
    I love this daguerreotype. It almost look like a WWI photo / postcard! I didn’t use any model for this one. Just my imagination. Cendrine Marrouat - Photography
  • The world in a raindrop

    Cendrine Marrouat
    24 Aug 2015 | 8:38 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
  • Pigeons

    Cendrine Marrouat
    23 Aug 2015 | 8:13 pm
    Original size: 5194 × 3457 pixels Buy the print at Fine Art America or Redbubble. Cendrine Marrouat - Photography
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    Thoughts on Social CRM and Analytics by Harish Kotadia, Ph.D.

  • Big Data and Customer Journey Analytics

    Harish Kotadia, Ph.D.
    22 Aug 2015 | 5:11 pm
    One of the key challenge facing CMOs today is establishment of long term relationship or partnership with their customers, one that will result in continued growth of the brand. Thanks to Big Data tools and technology, it is possible to solve this challenge through Customer Journey Analytics. Embedded below are two great presentations from McKinsey & Company on the topic and a YouTube video featuring David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales.
  • Top 5 Reasons Why Big Data and Analytics Projects Fail – Part 1

    Harish Kotadia, Ph.D.
    22 Mar 2015 | 8:33 pm
    A lot has been written about success and failure of Big Data and Analytics projects in recent times. Unfortunately, most of the articles and blog posts on this subject fail to highlight real reasons why Big Data projects fail. Given below are top 5 reasons, in my opinion, why most Big Data and Analytics project fail. They are: 1. Failure to define use case in objective terms 2. Failure to use right technology 3. Failure to focus on business requirements first, technology next 4. Failure to leverage all available data sets and assets 5. Failure to effectively use power of advanced analytics In…
  • How to Profit from Big Divide of Big Data

    Harish Kotadia, Ph.D.
    7 Sep 2014 | 4:16 pm
    When it comes to Big Data and Analytics solution implementations for enterprise clients/large business organizations, I see a big divide between what functionality business users want and are demanding from their CTO or IT organization and the functionality that CTO or IT organization can deliver. I would like to call this gap as “Big Divide of Big Data“. Given the exponential increase in number of sources and volume of Big Data being generated, thanks to digital and sensor based productivity revolution, this gap is growing wider every passing day. And one wonders if twain shall…
  • Google Flu Trends: Importance of Veracity, the 4th “V” in Big Data

    Harish Kotadia, Ph.D.
    29 Mar 2014 | 7:55 pm
    A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time. For more, read How does this work? Science magazine has recently published an article titled “The Parable of Google Flu: Traps in Big Data Analysis” and Steve Lohr has published a great piece in BITS blog of New York Times titled “Google Flu Trends: The Limits of Big Data.” It is important to note that…
  • Big Data and Analytics: What to expect in 2014

    Harish Kotadia, Ph.D.
    18 Jan 2014 | 5:56 pm
    Last year was a great one for technology professionals, consultants and practitioners working in the area of Big Data and Analytics. And 2014 promises to be even better. Given below are three main reasons why 2014 will be a spectacular year for those of us in Big Data and Analytics: 1) Investments in very large Big Data projects: Many of the large and medium-sized enterprises ‘experimented’ with Big Data last year by undertaking ‘Pilot’ projects to demonstrate business value. Well, they are now ready to take next major step in their Big Data journey by undertaking…
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  • 20 compelling characteristics of purpose driven companies

    Rob Petersen
    30 Aug 2015 | 6:01 pm
          91% of respondents who believe their organization have a sense of purpose report strong financial showing in business over the past year 82% of respondents working at organizations with a strong sense of purpose believe that their organization will grow over the next year 79% of employees and executives at purpose driven companies are optimistic about their organization’s long-term ability to outperform the competition (source: Deloitte Core Beliefs & Culture survey) What drives a company? The answer might be the pursuit of profit. But as you can see from these…
  • 10 essential infographics to create a digital marketing plan

    Rob Petersen
    23 Aug 2015 | 6:33 pm
        U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan. To guide you through the development, here are 10 essential inforgraphics to create a digital marketing plan. WHAT IS DIGITAL MARKETING? Begin with an understanding of what is digital marketing. Make sure your audience knows what they’re getting. How it…
  • 15 powerful facts to guide your social media strategy

    Rob Petersen
    17 Aug 2015 | 6:22 am
        Guest post from Nora Flint at TruConversion. If you think you’re going to hit the social media jackpot just by setting up a Facebook page and creating a Snapchat account, you’re fantasizing. The landscape has evolved; there’s way too much noise, and users are tired of constant self-promotion. The good news is, the social media platforms are bigger than ever before. That means, there’s much more you can potentially achieve in terms of reach and brand awareness. Some brands are doing amazing things in social media. They’re the ones who get it right. So while social…
  • 10 case studies where web analytics insights drove ROI

    Rob Petersen
    9 Aug 2015 | 5:32 pm
        What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some but the reason why companies do web analytics is simple: To find insights that help make better business decisions. Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. BT FINANCIAL GROUP: Is a leading provider of superannuation,…
  • 10 compelling characteristics of great case studies

    Rob Petersen
    3 Aug 2015 | 8:42 am
        Case studies are a form of problem-based learning, where you present a situation that needs a resolution. Case studies are a great way to improve learning, gain involvement and encourage immediate use of newly acquired information and skills. But case studies are also grounded in stubborn facts that must be faced in real life situations. A case study can be a couple of paragraphs or 20 pages or more. Case studies may differ in length, depth of research and market situation, but great case studies share similarities. Here are 10 compelling characteristics of great case studies.
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    Windmill Networking is Now Maximize Social Business

  • 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From

    Neal Schaffer
    31 Aug 2015 | 5:45 am
    This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the…
  • Closing the Customer Experience Gap: 10 Questions to Ask

    Joe Ruiz
    27 Aug 2015 | 5:45 am
    I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Before I just gloss over the evidence, let’s just say that there is a significant population of marketing executives who believe they are providing a great customer […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph is President of Strategic Marketing Solutions, a full-service marketing and consulting firm specializing in web-based integrated…
  • Social Media Apps for Audio and Podcasts

    Jonah Geil-Neufeld
    26 Aug 2015 | 5:45 am
    I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. His company, Freedom Podcasting, produces and distributes audio shows to global…
  • The Legal Risk and Reward of Using Social Media

    Ethan Wall
    25 Aug 2015 | 5:45 am
    My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. My grandfather mostly talked about how in his day, he had to walk to school, barefoot, in the snow, […] Author information Ethan Wall Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all…
  • Maximize Sharing on Facebook with Different Post Types

    Mike Gingerich
    24 Aug 2015 | 5:45 am
    Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts?  Because, if you can get more eyes on the posts, that can turn into more traffic to your site. Yes, […] Author information Mike Gingerich Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Mike brings 10+ years building strategies…
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    Heidi Cohen

  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    Heidi Cohen
    31 Aug 2015 | 3:00 am
    Does your content marketing attract an audience and drives measurable results? Improve your content with these 13 pieces of expert content marketing advice. The post Expert Content Marketing Advice: 13 Tactics To Improve Your Results appeared first on Heidi Cohen.
  • The Next Evolution of Marketing – Book Interview

    Heidi Cohen
    29 Aug 2015 | 3:00 am
    Gilbreath lays out his ideas about "meaningful marketing" which he defines as "marketing that adds value to people's lives." He is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services. Gilbreath presents an outline for developing meaningful marketing with many useful examples that can be tailored to any company, large or small. The post The Next Evolution of Marketing – Book Interview appeared first on Heidi Cohen.
  • How Social Media And Content Marketing Work Together

    Heidi Cohen
    26 Aug 2015 | 3:00 am
    Want your content marketing and social media to work together? Lee Odden, Erin Monday and others give advice in Social Media-Content Marketing Interview. The post How Social Media And Content Marketing Work Together appeared first on Heidi Cohen.
  • Top 10 Essential WordPress Plugins

    24 Aug 2015 | 3:00 am
    Here are the top 10 Essential WordPress Plugins. Selected by Actionable Marketing Guide's webmaster, he brings a programmer's point of view to help you. The post Top 10 Essential WordPress Plugins appeared first on Heidi Cohen.
  • 5 Content Categories To Help You Increase Sales

    Heidi Cohen
    19 Aug 2015 | 3:00 am
    Does your content marketing strategy include these 5 different content categories? If not you may be losing leads and sales. Includes examples and tactics. The post 5 Content Categories To Help You Increase Sales appeared first on Heidi Cohen.
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    The Future Buzz

  • Why Every Marketer & Digital Analyst Should Learn To Invest

    Adam Singer
    19 Aug 2015 | 8:00 pm
    In 2007, I wrote a post saying that every tech & marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.Today I wanted to challenge you to take something else on as well: investing. Not index funds / Vanguard / Wealthfront or passive investing. That’s all well and good and you should be doing that also for retirement. I’m talking about active investing: whether as something like an angel investor in a…
  • New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”

    Adam Singer
    7 Jul 2015 | 9:45 am
    The following was originally posted to my music blog but x-posting here as I know listening to music while working helps many of you be more creative. Also I figured I couldn’t rant about pop music without offering you an alternative.Longtime readers know in addition to working in tech and investing, I also compose and mix music. Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.Production, effects, sampling & mixing using Ableton Live.Listening optionsStreaming: If you want to…
  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
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    Geeks Zine

  • 5 Tips and Tricks To Enhance Your User Experience with Micro Interactions

    20 Aug 2015 | 10:01 am
    We live in a world where design has absolutely taken over every sector of our digital lives. We have websites that incorporate such beauty that they could almost be considered art. We have mobile phone user interfaces that often result in users playing around with the application to see it’s fun animations rather than the […] Read more: 5 Tips and Tricks To Enhance Your User Experience with Micro Interactions
  • The Best Games From Gamescom This Year

    17 Aug 2015 | 9:49 am
    Gamescom has been and gone and left us with a lot of great teases and looks at some new games to expect later this year and in 2016. Without a doubt, 2015 has been one of the best years for gaming reveal in quite some time. It’s been exciting not only because of the amount […] Read more: The Best Games From Gamescom This Year
  • 10 Free Tools to Start Your Podcast From Scratch

    11 Aug 2015 | 7:59 am
    The podcasting world has recently exploded in America with the number of Americans tuning into podcasts doubling from 9% to 17% in January 2015 since 2008. This number definitely suggests that Podcasting is something you should look to bring your business into with a lot of people finding them great to listen to whilst in […] Read more: 10 Free Tools to Start Your Podcast From Scratch
  • The Most Common Hacker Types You Need To Look Out For

    6 Aug 2015 | 8:59 am
    Six main hacker types have been identified by cyber security company Cloudmark, which have individual motives and tactics to threaten the security of businesses and individuals. Knowing what to look out for will help you to shield yourself from having your cyber security compromised by one of these hackers.  The first of these hackers is the ‘secret […] Read more: The Most Common Hacker Types You Need To Look Out For
  • The Internet Of Things Explained

    6 Aug 2015 | 8:59 am
    The Internet of Things (IoT) is a phrase that is becoming widely used when referring to technology advancements and large corporations, but what does it mean?  An example involving a fridge is one of the most common used to explain the IoT. As one of the main points of the Internet of Things is that […] Read more: The Internet Of Things Explained
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  • Facebook’s answer to Siri — M

    Bilal Jaffery
    28 Aug 2015 | 12:25 pm
    Today, A FEW hundred Bay Area Facebook users will open their Messenger apps to discover M, a new virtual assistant. Facebook will prompt them to test it with examples of what M can do: Make restaurant reservations. Find a birthday gift for your spouse. Suggest—and then book—weekend getaways. How It Works To try the new service, users will tap a small button at the bottom of the Messenger app to send a note to M, the same way they might message anyone on Facebook. M’s software will decode the natural language, ask followup questions in the message thread, and send updates as the task is…
  • Wednesday Huddle: Bilal’s Top Picks in Digital

    Bilal Jaffery
    19 Aug 2015 | 2:39 pm
    I frequently get asked to share scoop on the latest and the greatest in tech, marketing, business and digital. So I’ve decided to start curating a weekly digest of top links that I’ll share each Wednesday. I find them useful and I’ll use them as reference for current and future projects. Hopefully you will find this effort useful as well. What we learned from designing 200 pitch decks? Data centric trends and analysis on what makes investor pitches successful. A good read and a bookmark. I found it informative. Why great User Experience is invisible? Airbnb, Disney World,…
  • Turkish Airlines: First Periscope Flight

    Bilal Jaffery
    10 Aug 2015 | 8:20 am
    Talk about using a emerging medium to tell an authentic story. Turkish Airlines uses @Periscope to tell an authentic story. Click To Tweet Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and fans got a behind the scenes experience as the airline flew from Istanbul to New York. They used Periscope, the video streaming platform, to showcase crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work. What’s really intriguing here is that they are using an emerging medium, the…
  • What do you desire from life?

    Bilal Jaffery
    30 Jul 2015 | 2:13 pm
    Late Alan Watts was a British-born philosopher who spoke passionately about doing what you love during your life and not settling for anything just because there’s a paycheck attached. Here’s a great video that will make you want to live larger, smarter, and happier. Better to have a short life doing what you like doing — instead of a long life doing what you’re miserable at. The post What do you desire from life? appeared first on
  • Discussing Analytics and #BigData with Brian Fanzo and Rachael Miller

    Bilal Jaffery
    11 May 2015 | 6:18 pm
    I had a blast discussing the role of data in shaping business culture and accelerating positive change. What I truly loved about the wonderful and charming Brian and Rachael, the hosts, was that they insisted on keeping it simple yet deep enough that one could gain actionable insights out of our discussion. We discussed Internet of Things, Social Analytics, Google Nest and Dashboards along with my love-hate relationship with a fellow Canadian, Justin Beiber. Hmmm . .. thinking @BilalJaffery just unfollowed Justin Bieber. #sbizhour — Janene Krajci (@JaneneKrajci) May 11, 2015  …
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    Social Web Thing

  • Why You Must Become a Social Enterprise

    Ben Cotton
    19 Aug 2015 | 4:14 am
    Communication within the workplace may have existed in some way since the year dot, but it’s also something that business owners have continually aspired to streamline and improve, borne out of a belief that the freer-flowing the dialogue, the greater the opportunities that emerge. It is why you may presently be sitting in an open plan office – but how do you become not just a company with decent internal communication, but an outright social enterprise? What you don’t do, is simply foist all manner of communication technologies on various parts of your employees’…
  • Landing a PR Internship: Getting the Most from Your Internship [PART 3]

    Ben Cotton
    30 May 2015 | 2:06 am
      Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is the third and final part of a guest post series from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based…
  • Landing a PR Internship: Interviewing Well [PART 2]

    Ben Cotton
    23 May 2015 | 4:58 am
    Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is part two of three of a guest post from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based agency “at the…
  • Landing a PR Internship: Getting an Interview [PART 1]

    Ben Cotton
    16 May 2015 | 12:38 am
    Many students will be graduating in the coming weeks and months, and entering the workforce full-time, for the first-time. Some will be fortunate enough to land a permanent position, while many will go down the internship route. We all know the graduate job market is increasingly competitive (and much improved in recent years), but what can you do to land an internship and get your foot in the door at a PR agency? This is part one of three of a guest post from Chloe Parker at Cherish PR which explores this topic in detail. Cherish PR is an independent west-London based agency “at the…
  • How to Incorporate SMS Marketing into Your Customer Service Strategy

    Ben Cotton
    16 Apr 2015 | 1:47 am
    Customer service, like all other areas of modern life, has been changed by new technology. Customers now ask questions, raise issues or offer feedback at all times of the day and night. In the race to ensure you deal with responding to your customers as promptly and professionally as possible you should consider SMS marketing. It has a number of advantages and, ultimately, allows you to talk to your customers on the device they have to hand at all times. Here’s four ways in which it could – and should – be incorporated into your strategy… Reminders Customers like to be kept up to…
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    Pro Blog Service

  • 5 Secrets Writers Can Learn from Actors

    Erik Deckers
    5 Aug 2015 | 9:04 am
    5 Secrets Writers Can Learn from Actors One thing I love about being a creative professional is the kinship with my fellow creatives. We understand the life — the instability, the random free time, and the unreliable flow of money — and we share a knowing-yet-slightly-sad smile when we meet. We get each other. I had a chance this past April to talk with actor David Schmittou when he was in Indianapolis, playing “The Man in the Chair” in Beef & Board Theatre’s The Drowsy Chaperone (you can read my review of it here). I wasn’t sure what I wanted when we sat…
  • Don’t Let Data Drive Your Content Marketing

    Erik Deckers
    1 Jun 2015 | 12:00 pm
    Don’t Let Data Drive Your Content Marketing Too many people are bragging about doing “data driven content marketing,” and they’re missing out on the most important aspect, the human element. There are times you have to throw the data out, and make decisions based on your gut feeling. Rather than being driven by data, why not let random chance and serendipity do its thing once in a while. People who are driven by data will never make a decision without consulting the analytics oracle, and as a result, will miss great opportunities because the data didn’t give them…
  • The Google Mobile Friendly Update: How Will It Affect You?

    Erik Deckers
    19 May 2015 | 11:31 am
    The Google Mobile Friendly Update: How Will It Affect You? From time to time, I like to offer guest posts to readers, provided they’re not actually commercials masked as guest posts (i.e. you’re writing it to share knowledge, NOT gain a cheap backlink to your client’s site. You know who you are.) This is a guest post by Nate Vickery, a proper Internet marketer from Sydney, Australia. He’s also a big fan of Australian Rules football, a game I enjoy watching and don’t understand a second of. The Internet is all about efficiency and fast exchange of information.
  • Three Questions Marketing Agencies Should Ask (and One They Shouldn’t) When Hiring Writers

    Erik Deckers
    14 May 2015 | 5:00 am
    Three Questions Marketing Agencies Should Ask (and One They Shouldn’t) When Hiring Writers Hiring writers at marketing agencies can be a crapshoot if you’re not careful. There’s really no one path that makes someone suitable to be a writer. But too many times, agencies think they need someone who fits a specific mold. When they find the mold-fitting writer, they find he or she just wasn’t quite what they were looking for. The problem is, a candidate may look good on paper, but when you get down to it, they’re not even close to being an acceptable fit. Maybe they…
  • Content, not SEO, Should Rule Owned Media (Guest Post)

    Sean Sullivan
    11 May 2015 | 6:45 am
    Content, not SEO, Should Rule Owned Media (Guest Post) Sean Sullivan is a digital marketer in Indianapolis, specializing in content marketing and analytics. He’s also a good friend. Sean is publishing guest posts in several places, and I’m going to start contributing to his site. This is his latest submission. Writing should be storytelling. The Internet should throw papers on your door step every morning. Writers should expect their paper articles read. Since the Internet, content overload diminishes what the public can see. Readers want information now. And businesses scramble…
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    Social Business Today

  • 9 Social Media Marketing Tool Tips From the Pros

    31 Aug 2015 | 2:06 pm
    By Cindy KingPublished August 31, 2015 Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing today. Discover nine social media tool tips from the pros. #1: Strengthen Connections on Blab Viveka von Rosen Live-streaming video (Meerkat, Periscope, Blab, Facebook Streaming, YouTube and Hangouts) is coming on strong in…
  • Giffiti Jazzes Up Photos With GIFs

    31 Aug 2015 | 3:20 am
    In the ever-escalating social media arms race, GIFs are the best way to get attention. Static photos are so 2013. But a new app called Giffiti (like graffiti with GIFs) lets you enhance your pics by overlaying animations.  Announced by Nalin Mittal this month with a simple post on Reddit, Giffiti rocketed to the front page and hit #14 amongst U.S. Entertainment apps on iOS. This was not the plan. Mittal had sold his company to InMobi. He left with his friend Tim Jones and was trying to build an app for making birthday video montages called Celebrate. They weren’t getting…
  • 8 Ways to Effectively Manage Your Facebook Marketing

    31 Aug 2015 | 2:10 am
    By Andrea VahlPublished August 31, 2015 Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively. Discover eight ways to effectively manage your Facebook marketing. #1: Maximize Page Notifications You can get notifications for your page while you’re on Facebook (click the world icon at the top of your page) or via email or text message. To adjust your…
  • OpenFeint Founder Jason Citron Returns To A Familiar Place With Discord App For Gamers

    30 Aug 2015 | 2:52 am
    Some founders keep returning to the same ideas over and over in new form. Jason Citron, a lifelong gamer, was the creator of OpenFeint, an early mobile social gaming network that he sold to Japan’s GREE for $ 104 million. After leaving GREE, he went back to game development and tried to create a next generation MOBA or multiplayer online battle arena game for the iPad called Fates Forever. But gaming, ever the unpredictable medium and business, didn’t quite pan out the way Citron had envisioned. So Citron and his team pivoted back into looking at social layers that underly and support…
  • Instagram Removes Square Image Limitation: This Week in Social Media

    29 Aug 2015 | 2:30 pm
    By Cindy KingPublished August 29, 2015 Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share photos and videos in both portrait and landscape orientation on Instagram.” “Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.”…
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  • Mega Man Legacy Collection Review

    31 Aug 2015 | 2:55 pm
    Reviewed on PC, PlayStation 4 and Xbox One August 25, 2015 Mega Man Legacy Collection is an extraordinary implementation of accurate emulation, a clean interface, archival content, and thoughtful remixes that distill what I love about Mega Man into tense new challenges. You won’t find any flashy new graphics, skins, or arcane layers of unlockable hidden content –  just a handful of remarkable platformers treated like the video-game royalty they are. The visual execution in Legacy Collection is stellar, producing a crisp, perfectly-proportioned image on HD displays. Both boxed and…
  • Moto 360 Sport could be launching in November: Report

    31 Aug 2015 | 1:52 pm
    It’s no secret at this point that #Motorola is looking to release two new variants of the #Moto360 smartwatch. A new report is suggesting that the company is also looking to unveil a special ‘Sport‘ edition of the wearable, something with colorful silicone bands meant for those on the go. The display size might remain the same as the standard Moto 360 (probably the smaller variant), including the flat tire design, so the only difference will be in the way it is marketed. It is said that the regular versions of the Moto 360 will be available sometime in September, while the…
  • AT&T Announces The LG G Pad X 10.1, Coming September 4th For $17.50 Monthly Or $249.99 On-Contract

    31 Aug 2015 | 10:51 am
    Ryan Whitwam 2015/08/31 10:23am PDTAug 31, 2015 There’s a new LTE tablet headed to AT&T, and it looks pretty familiar. The LG G Pad X 10.1 will launch via the carrier’s online shop on September 4th and will appear in stores on September 11th. AT&T has been stingy with the specs, but this device looks like a tweaked version of the recently announced G Pad II 10.1. According to AT&T, the LG G Pad X 10.1 has a 7400mAh battery, quad-core 2.26GHz ARM chip, and Android 5.1.1. That matches what we know about the G Pad II 10.1, so I think we can safely assume…
  • Samsung will launch the Galaxy J1 Ace in India next month for Rs. 6,400

    31 Aug 2015 | 7:53 am
    According to a report published by Mumbai-based retailer Mahesh Telecom, Samsung is gearing up to launch a brand new budget-friendly smartphone in India. The handset has been dubbed the Galaxy J1 Ace and is expected to retail for under Rs. 6,400 ($ 96) when it hits the shelves next month. As for the specifications, the Galaxy J1 Ace is believed to be extremely similar to the Galaxy J1 that went in sale in India earlier this year, packing a 4.3-inch Super AMOLED display, a 1.3GHz dual-core processor, 512MB of RAM, 4GB of expandable internal storage, a 5MP rear-facing camera, a 2MP selfie…
  • U.S. said to be considering sanctions against China over cyberthefts

    31 Aug 2015 | 3:43 am
    Cyberthefts are causing untold damage to U.S. businesses and the Obama administration has had enough. At least, that’s the impression given by a Washington Post report Sunday that says the government has become so frustrated by the situation that it’s now considering imposing economic sanctions against firms and individuals that it believes have benefitted from the plundering of U.S. trade secrets. Unnamed administration officials told the Post the sanctions under consideration are aimed at China-based companies it believes have made use of data from hackers who’ve “stolen everything…
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    Theres a blog in my soup

  • Link Bait: what it is and how it works

    15 Aug 2015 | 4:07 am
    The combination of the terms “Link” and “Bait” (to make the new word “linkbait”) – was first invented by Nick Wilson way back in 2005 and built upon by Aaron Wall of Seobook – that created a very heated debate within the SEO community. The term “Link Baiting” is considered quite controversial, linkbaiting is a viral content that is “interesting enough to catch people’s attention” (defined by Matt Cutts go Google). But ultimately is it a technique for personal gain? Yes, certainly. But if the…
  • ASO: How optimize your mobile app for Google Play & iTunes store

    1 Aug 2015 | 11:46 am
    Photo Credit: microsiervosASO (App Store Optimization) or SEO for your mobile app is fundamental to have many users downloading your app. With mobile use showing a continuing growth over the last number of years, users that search for apps in the iTunes Store and Google Play look set to continue to grow. And the signals that confirm this scenario come from other aspects: Google, Apple and Facebook are promoting app indexing (or the ability to read individual app’s content just like a web site); Google has started to make available the opportunity to plan your campaigns (via Google…
  • Which are the latest social media trends for marketers and how you can use them to grow your business

    22 Jun 2015 | 3:19 pm
    The social media world has evolved rapidly in the past few years, and it continues to do so at a very fast rate. If you want your business to be successful, then you have to take into account all the latest social media trends, as these will help bring more revenue and exposure for your business! Let’s find which are the most important trends right now! Visuals are becoming very important Photo Credit: andybientSure, written content will always entice people to purchase or read onward, but visuals are crucial especially when it comes to getting first contact with a business.
  • Google Webmaster Tools (GWT) changes its name and becomes Search Console

    21 May 2015 | 1:53 pm
    What’s happening to the bible for the site owner (Google Webmaster tools)? It no longer exists! The right answer is the second official announcement and we know that one of the best and free tools that allows site owners (webmasters) to know the health of their sites from today will no longer be called Google Webmaster Tools, but Google Search Console. Why have Google chose to change the name of its well known Tools is due to the fact that the term Webmaster identifies a specific site owner, generally one that looks after all the aspects of the site like the programming, graphical…
  • Global & European B2C E-commerce data

    18 Mar 2015 | 2:32 pm
    Below is the 2013 Key B2C E-c0mmerce data of Goods and services for both European & global markets. Globally of the top 10 e-commerce countries the USA is still in the lead (only just though) with China in close second place. Regarding the European market, the UK is in poll position with 29.4% of the total share. The last image shows the usage (in millions of USD) of smartphones and tablets worldwide.
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    Google Plus News

  • Twitter Tweets Are Now Back in Google Search Results

    Mohamed Rafiq
    21 Aug 2015 | 10:36 pm
    Twitter tweets used to appear in search results (for matching search queries) but their relationship soured and Google dropped showing tweets in search results. Seeing tweets inside search results was a great feature since it was almost in realtime and contextual. Historical results combined with realtime tweets was a very useful feature. Thankfully Google and Twitter re-established their partnership few months ago and finally tweets from Twitter are starting to appear on Google Search Results. I searched for “south korea” and as highlighted on the image below, search results…
  • HBO NOW Supports Chromecast on Android

    Mohamed Rafiq
    8 Aug 2015 | 12:44 pm
    Are you a fan of HBO and want to cut your cable? With the addition of HBO NOW Chromecast support it is getting easier than ever. HBO NOW is an online streaming service by HBO that lets you to subscribe and enjoy great HD programming on your favorite desktop, mobile or tablet devices (without the need for having HBO via your TV provider). One important thing that was missing until now was the Chromecast support. The wait is over, HBO NOW earlier announced the release of Chromecast support coming to Android smartphones in July 2015  but with some few days delay it has finally arrived in…
  • OnePlus 2 Phone Launch VR App Released in Playstore

    Mohamed Rafiq
    25 Jul 2015 | 2:27 pm
    Two years ago OnePlus was a simple startup company somewhere in China that no one was heard about. With their innovative approach to marketing and engaging with the user community they’ve changed all that. Today they have created a name for themselves through their very first Android smartphone called OnePlus One (a.k.a 1+1). At the time of launch it was one of the best phone in the Android smartphone world with impressive specifications, features all without compromising on the price (16gb version was sold for $299.00, 64gb was sold for $349.00). The only frustration was most of the…
  • Chromecast Birthday: Get Free Movie Rental on Google Play

    Mohamed Rafiq
    24 Jul 2015 | 10:19 pm
    Its been successful 2 years since the launch of popular Google Chromecast product and Google celebrates the 2nd birthday with a free movie rental as a gift. Millions and millions of Chromecast devices were sold over the last 2 years. During the last Google I/O 2015, Google announced they sold over 17 million+ chromecasts and users have cumulatively hit the cast button for over 1.5 billion+ times. Being a new market segment never explored before, Google deserves kudos for achieving such a remarkable milestone. Moreover this enabled smartness to any TV and made it very affordable. Here is…
  • How to Uninstall or Remove Google Software Update Program in Mac?

    Mohamed Rafiq
    21 Jul 2015 | 10:01 pm
    If you install any of the Google Software in Mac it might behind the scenes install a program called Google Software Update. This program from time to time checks for Software Updates and prompts the user to install them. Although this is a nice feature that helps to keep your software’s up-to date, I personally prefer to update manually. Moreover the dialog (refer below) is annoying and appears time to time once you login into your mac computer. The problem is there is no user-friendly way of uninstalling through an UI. But there is good news, thanks to the update program which by…
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    Social Samosa

  • Intex creates buzz for iRist with curiosity around IoT fervor

    Social Samosa
    31 Aug 2015 | 5:28 am
    Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch. The main objective of the campaign was to create awareness around Intex iRist and create brand recall in the form of social engagement. Users had to participate in the contest and answer questions around the features of the watch. To understand the features, users had to view a short video, creating further engagement.   With the Internet of Things fervor gripping internet dwellers,…
  • Facebook’s new tool to detect unauthorized vlogs

    Sukaina Meghani
    30 Aug 2015 | 11:50 pm
    Facebook’s video-bloggers got their much-awaited copyright gift from the social media giant. Many vloggers like Hank Green had a problem with Facebook’s ownership rights and so, with their latest tool Facebook will now let the bloggers identify and remove unauthorized video content. This includes content that is uploaded to the social media platform without the permission of the content owner especially if the content is going viral. In competition with Google’s YouTube, unit of web-video supremacy, Facebook is now introducing a video-matching-technology that is designed to…
  • Oh Snap(chat)! Travel start-ups here’s what you’re missing

    Saloni Surti
    30 Aug 2015 | 8:30 pm
    From a photo sharing app for drunken naked selfies, Snapchat voyaged to being a spontaneous marketing platform. Urgency of disappearing photos, narratives of snap story and high holding of women users makes the app a must for all travel oriented brands. In a report by, National Geographic spokespersons expressed, “We think it’s a great platform to reach new audiences.  It puts us in front of a great group of young people and gives us a chance to speak to our strengths in photography, video and social.” Nat Geo’s social media content speaks of wanderlust on various levels…
  • Vir Sanghvi banks on digital to shed light on Sheena Bora case

    Social Samosa
    29 Aug 2015 | 11:02 am
    You will never know someone completely. That’s what comes to mind when one takes a shocking look at the Sheena Bora’s murder case. Who would have thought the scandal would unearth, shocking truths one after the other, taking all forms of media by fire? Unfortunately, this is not first instance where parents have been accused of their child’s murder. What is it that exactly drives a person to write a gory end of their own kin? Money? Power? Hatred? Secrecy? It could even be a combination of these or other factors, we don’t know of. Vir Sanghvi, who knew Indrani and…
  • Camlin’s Rakhi Maker creates school like nostalgia on social media

    Saloni Surti
    28 Aug 2015 | 10:07 pm
    That whiff of coated colours while tearing into a new pack of crayons to participate in rakhi making or card designing contests! Borrowing a sharp pencil for last minute finishing – these little memories summarise school days. Camlin manages to re-create this nostalgia in its Raksha Bandhan campaign. A virtual Raksha Bandhan celebration Conceptualized by Big I Tuna, Kokuyo Camlin created a Rakhi Maker, an extension of their Camlin Experience Application for desktop and mobile. The feature allows users to create virtual rakhis, by using the full range of Camlin products and powerful virtual…
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    Justice Mitchell

  • Content Marketing Is the Core of Thought Leadership

    Justice Mitchell
    27 Aug 2015 | 6:36 am
    I spent last weekend at a college reunion with an endless array of incredibly talented people. A common theme in many of the wide-ranging conversations was, “What are you doing now?” However, the subtext was more along the lines of, “What do you intend to do now that you’ve reached the halfway point in your career?”Much of the discussion was about constructing environments for a personal brand, extended consulting services, and what I would consider a “thought leadership” play ... (Continue article here)
  • A Content Marketing Warrior Leaves Behind Valuable Lessons

    Justice Mitchell
    8 Aug 2015 | 8:47 am
    If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. I learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer.I was fortunate enough to be the creative director for GMD Studios, and work directly with Brian on an alternate reality game (ARG) called “The Art of the Heist.” The client was Audi, The agency was McKinney & Silver ... (Continue article here)
  • A Snapshot Self Branding Litmus Test

    Justice Mitchell
    6 Aug 2015 | 9:07 am
    One of the many questions that I get about personal branding is "how do I know if my efforts are working?" While the low hanging fruit there would be, if you get a genuine sense that more and more people are hearing about you and your activities. People with strong personal brands seem to be everywhere. They seem to be engaged in the conversations of people with smart SMEs and high thought leadership. This takes time and a boat-load of work. Needless to say, people still want to know if they are improving based on their efforts. Here is a quick list that you can benchmark…
  • Make Your Storytelling Content Worth Sharing

    Justice Mitchell
    18 May 2015 | 10:53 am
    Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Nothing can convey the heart and soul of brand, product or personal essence like a solid story that can be retold (shared) with contemporary social tools.For the remainder of this article click here:
  • What is Your Wawa?

    Justice Mitchell
    13 Apr 2015 | 6:18 pm
    I talk about branding constantly. Just ask the poor guy who sat next to me on a flight to NYC last week.One of the many things I always hit on is the “essence” of a brand. But in many cases, a brand also has a physical manifestation.That point hit home for me in a personal way when I was driving to the taco joint ... um, I mean Whole Foods ... a few days ago and eyeballed a Wawa convenience store/gas station under construction in my neighborhood. For those of you who don’t know Wawa, there is nothing more fabulous when it comes to a convenience store. The brand has roots in the…
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  • 5 Proven Steps To Checking Your AdWords Market

    14 Aug 2015 | 12:00 pm
    You’re intelligent enough to know that creating demand in a market place for a product where none currently exists is extremely difficult.  And your AdWords market place is no different to any other. Don’t spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first. Wise words from one of Americas foremost combat generals of World War II. The harsh reality is that if there are very few people who are actively searching online for your product or service, then AdWords probably…
  • 2 Google Conversion Tracking Options For AdWords

    5 Aug 2015 | 11:58 am
    We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is! I am amazed and annoyed when people bring be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving. It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set-up conversion…
  • How Can I Improve My Quality Score?

    30 Jul 2015 | 11:58 am
    If you’re like everyone else who uses AdWords, you’ll encounter problems with Google’s Quality Score feature at some time or another. Improving Quality Score sometimes seems like the “Holy Grail” of AdWords – the ultimate goal that can never be reached. Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. It therefore comes as no surprise when people tell us about the frustration they feel  when they spend hours working on their account for little or no return. The fact of the matter is…
  • Website Optimization Tips for Improving Web Site Traffic

    24 Jul 2015 | 12:51 pm
    To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips. Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site. Optimize the articles on your web site for different keywords. Optimizing more than one page for a particular keyword is like buying two lottery tickets for the same number. Remember, images and videos are opaque. The search engines cannot see the contents. However beautiful a…
  • Helpful Tips On How To Build a Website Quick

    18 Jul 2015 | 12:49 pm
    If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly. Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it. Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many…
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    Social Media Sun

  • 5 Sites to Get Inspired

    Anna Fox
    17 Aug 2015 | 7:11 pm
    Inspiration can be hard to come by. In a world where we are constantly bombarded with stimulation, before long it can feel like overload. Instead of offering you more ideas, it just crowds up your mind and leaves you desperately seeking to break through that mental barrier and find your own motivations. Believe it or not, the process can actually work for you instead of against you. It is a matter of finding the right sites that provide the right kind of motivation for your needs. These five are great for smashing through creative or inspirational block, and helping you towards your goals. No…
  • Google Search Lands Killer Blow For Travel Sites

    22 Jul 2015 | 10:19 am
    This week Google quietly launched a new product feature in its search engine results pages. The service is called “Book By Google” and it allows searchers in North America to book hotels within the search results pages (SERPs), without having to visit hotel websites. This change could be devastating for the many hotel booking websites that have been built over the years. Payments on Book by Google go via Google Wallet. Google search Any search in Google for a hotel will probably bring up results for booking websites before the actual hotel website. This often provides people with an…
  • The Business Of Fashion: 7 Surprising Facts About The Fashion Industry

    16 Jul 2015 | 6:12 am
    [The business of fashion is changing! Today we have our contributor talk about fashion and how the digital world has changed it!] Fashion. Love it or loathe it, it’s something you just can’t ignore. Whether you are flicking through the channels on your TV, strolling down the high street, or standing in line at the bus stop, you’ll likely be facing a constant visual bombardment of ads for the latest designer trends, from brands that you may or may not have an interest in. And it’s no surprise that all those brands are fighting for your attention: fashion is big…
  • The Message Of An Image

    Harry Price
    15 Jul 2015 | 7:33 am
    Graphics can generate a ton of traffic from image based search engines such as Google images.Images also improve virality and engagement of your content. But what is the message that you want an image to portray and how is this being told to your audience? Is each image meant to stand alone or are they to be grouped as part of a visual sales pitch or an explanatory process? Answering these all important questions needs to be done before you begin to search for online stock images, hire a photographer or begin snapping away yourself. Relevance is key to any graphical representation whether you…
  • How To Use Marketing Metrics To Boost Business

    13 Jul 2015 | 10:23 am
    Marketing metrics is, quite simply, collecting figures and statistics about your marketing and advertising efforts in order to find out what effect they are having. The aim is two-fold: To find out whether resultant sales justify the marketing spend To find out how to improve your marketing to produce better results This need to measure applies to both traditional and online marketing. Simply placing an advertisement of your business in your local paper could be wasted if you have no means of knowing whether it sends you new customers, or how many. On the other hand, if you include a voucher…
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    Cygnis Media Blog

  • Facebook’s Moment Application Update

    Cygnis Media Editor
    27 Aug 2015 | 3:23 am
    At the end of a party or event, you might ask your friends to share pictures with you, but well, we all know that doesn’t happen instantly when you get home, and chances are you might not get all the good pictures. Facebook’s Moments App bridges this gap and allows you to share the pictures you took, get the photos you didn’t, and re-live your moments in a single place. The app received its first major update since its debut in June. The new update will automatically create videos for any grouping of six or more photos for a moment. The update allows you to customize your videos too.
  • Human-centered Designs

    Cygnis Media Editor
    25 Aug 2015 | 9:55 pm
    In an organization, you will come across executives, analysts, and managers, the meaning of data will be different to each of them. Managers may require an overall view of all activities on a micro level, while the executives would be more interested in data related to long term vision of the company. With a human-centered approach, companies are looking to do interesting things and explore new horizons with their data. Understanding the need and desires of users is integral. When you are designing complex systems, there will be multiple personas to design for. The three different roles…
  • The Customer Journey 101

    Cygnis Media Editor
    17 Aug 2015 | 12:54 am
    Businesses today realize the complexity involved in leading a customer to purchase their product. Analyzing all the steps it takes a customer to click the “Contact Us” button, or click the “Buy Now” button is no easy task. The challenge is to get a unified understanding of your customer’s experience. A user in their customer journey might be interacting with your website from their laptop, and then later through their phone. They may provide signals through various touchpoints in their journey and every interaction provides you a sign of interest. It’s essential to optimize…
  • Google is now an Alphabet

    Cygnis Media Editor
    11 Aug 2015 | 9:42 am
    Google’s former CEO Larry Page has announced the biggest news of the tech industry! Google, the company founded in 1998 which went public in 2004, will now be a part of a new holding company named “Alphabet” which will manage Google and all of its other products. Alphabet is one of the biggest tech company with a market capitalization of more than $400 billion. Alphabet includes the following entities: Google, headed by the new CEO Sundar Pichai. This includes “search, maps, Youtube, Android, ads and apps”. Other businesses such as Nest, Fiber, Calico and Google X. Incubation and…
  • How to choose an App Development Company

    Cygnis Media Editor
    7 Aug 2015 | 6:58 am
    You may have a great app idea which might become the next big thing, or some thoughts on how to re-engineer your business processes using cloud & mobile technologies, but you don’t have the time or technical expertise to bring it to life. You will come across several people offering to develop an app for you, but the question really is, how do you decide whom to trust with this incredibly important endeavor? 6 things to consider when choosing an App Development company 1. The Portfolio, Clients, and Feedback Every app development company proudly showcases their portfolio and clients.
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    Right Mix Marketing Blog

  • 7 Headline Writing Tips That Will Instantly Improve Your Email Open Rates

    Guest Author
    23 Aug 2015 | 10:17 pm
    I remember clearly the first time I heard Perry Belcher – master email marketer – make this statement: “The only job of the headline is to get them to open the email. That’s it. Nothing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Agile Content Strategy That Helped Grow Our Page Views 317%

    Guest Author
    13 Aug 2015 | 11:53 pm
    Stats about the limitless power of content marketing are becoming increasingly commonplace. Maybe you’ve heard some like these: 82% of consumers feel more positive about a company after reading... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Unusual Platforms for Promoting Your B2B Company (including “how-to’s”)

    Tom Treanor
    22 Jul 2015 | 1:18 pm
    Looking for additional ways to promote your B2B company (or any company for that matter)? Well, you may be using the more obvious social platforms like LinkedIn and Twitter. But where else should you... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 Elements of a Successful Content Marketing Organization

    Tom Treanor
    13 Jul 2015 | 4:04 pm
    Content marketing is a critical way to market your business online. Great content is an important way to attract people site and the content also becomes a key part of your SEO, social media, email... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 Productivity Benefits of Breaks From Work

    Tom Treanor
    23 Jun 2015 | 10:29 am
    Staying healthy and happy keeps us productive. Consider these 7 productivity benefits of taking breaks from work. 7 Reasons to Bring Back the Lunch Break from Wrike The 7 reasons breaks improve our... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Deltina U

  • Feedly: Can you Manage Without it? | Tools for Success

    Deltina Hay
    27 Aug 2015 | 6:43 am
    Feedly—A single place for all the news, knowledge, and ideas you rely on to think, learn, and keep ahead: When it comes to great free tools it doesn’t get any better than feedly. It’s a feed aggregator that allows you easy access to “all your favorite content in one place”. Feedly is not by any means the only site that provides this ability, but it offers a range of other features the competition would be hard-pressed to beat. Feedly is also compatible with most browsers, including Firefox and Chrome, and there are a number of app choices available for those who…
  • LinkedIn Introduce New Lookup App | News from the Source

    Deltina Hay
    25 Aug 2015 | 2:04 pm
    Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers: The internet and associated modern technology has made it easy for people to collaborate on projects even though they may live in different cities or countries and may never meet. However, it can be hard to keep track of who is working on what and their level of skill and experience. In an article published on the LinkedIn blog, on Wednesday, LinkedIn Pulse co-founder, Ankit Gupta, announced the introduction of a new app designed to ease the process of collaboration. Source: LinkedIn Improving Communication and…
  • Semantic Content Optimization Secrets | Tools for Success

    Deltina Hay
    20 Aug 2015 | 5:30 am
    7 Steps to Semantic Content Excellence: Google is constantly refining their search engine algorithms and the spiders are learning to evaluate the quality of pages by the way visitors are interacting with them. So a lack of visitor engagement can result in a plummeting level of traffic. In a recent article published at Search Engine Land, SEO expert Eric Enge provides some tips on improving page quality by using Semantic Content Optimization. Source: Search Engine Land Making your Pages Sticky Semantic Content Optimization is the process used to make web pages more attractive to a larger…
  • Facebook Improves Pages Messaging | News from the Source

    Deltina Hay
    18 Aug 2015 | 2:49 pm
    Pages Messaging: New Ways for People and Businesses to Connect Private messaging is so fast and convenient it is many people’s preferred option of contacting their friends and family. These days more and more people are want to communicate with businesses in the same way, and over one billion people a month visit Pages to find out more information about businesses. Last week Facebook announced they were responding to their users’ needs by introducing a slew of new features to Pages that will make it easier for customers and businesses to interact. Source: Facebook for Business…
  • A Practical Guide to Social Advertising

    Deltina Hay
    10 Aug 2015 | 1:58 pm
    Why Social Advertising? With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive without including at least some social advertising. Digital ad spending surpassed print ad spending in 2013, and is projected to top $100 billion by 2018. And social ads continue to outperform display ads in click through and conversion rates every year. Even more impressive is how mobile ads consistently outperform any other type of digital…
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    EarningDiary » EarningDiary

  • 7 Big Mistakes You Can Make When Promoting Affiliate Products in Your Blog

    25 Aug 2015 | 11:31 am
    Many bloggers are testifying that it is difficult to promote affiliate products in their blog. Do you have the same problem? Yes, blogging is perhaps not the best way to promote affiliate products. That’s why most bloggers just use AdSense in their blog. Here are 7 big mistakes you can make when promoting affiliate products […]
  • Great Online Profiles Inspire Readers to Learn More

    20 Aug 2015 | 8:53 pm
    One of the great features of the internet is the online profile. While seemingly straightforward in purpose, a great online profile can be the key to inspiring readers, potential employers, the media, and employees to learn more about an individual. With all the technological advantages people have at their disposal each and every day, something […]
  • The Benefits of Online Trading With the Trader Pro Platform

    Osho Garg
    20 Aug 2015 | 6:40 am
    As a budding trader, you can find a number of online trading platforms and programs that will help immensely when it comes to learning the art of trading in a lucrative manner. However, you can raise investments to the same stakes as experts who use much more advanced programs that offer high reward ratios, by […]
  • Welcome to Belleville, Ontario, Canada

    18 Aug 2015 | 8:30 pm
    If you one happens to be driving through Belleville, a fine little town in South Western Ontario Canada you just can’t miss the dominating feature of the 185 ft. brick bell tower of City Hall. It was built in 1872 and looks just as spectacular today and is still home to Belleville’s administrative offices. The […]
  • Smart Up Your Apps With Voice Integration

    12 Aug 2015 | 10:50 am
    Voice recognition engines are getting more popular than ever. Gone are the days when controlling a device required human touch. In the earlier phase of voice recognition engine research, they could only read stuff out like some speech to text converters. However, in the modern voice recognition engines touch of artificial intelligence (AI) is heavily […]
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    The Marketing Lifestyle Show with Amy Schmittauer

  • TMLS 70: Holly Gillen Takes You From Start To Star with Video

    Amy Schmittauer
    28 Aug 2015 | 4:00 am
    I love to show off successful Savvy Sexy Social community members whenever I can and Holly Gillen is a perfect story to tell! Listen to how she leveraged her online presence to grow an incredible video marketing consultancy. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud […] The post TMLS 70: Holly Gillen Takes You From Start To Star with Video appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 69: Twitter Posting Strategy for YouTube Videos

    Amy Schmittauer
    24 Aug 2015 | 4:00 am
    Voicemail question alert! Today’s Monday Muse episide is dedicated to a listener question about the most effective way to get views on your YouTube content via Twitter promotion. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsor: Aweber Email Marketing: Get 60 days […] The post TMLS 69: Twitter Posting Strategy for YouTube Videos appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 68: How To Grow An Email List Using Old (but still valuable) Content with Jeremy Montoya

    Amy Schmittauer
    21 Aug 2015 | 7:41 am
    Today is going to be a real treat. The brilliant list-builder Jeremy Montoya joins us to give us all his best advice about growing your email list and therefore the pipeline for your business! Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: […] The post TMLS 68: How To Grow An Email List Using Old (but still valuable) Content with Jeremy Montoya appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 67: Welcome to Season 3!

    Amy Schmittauer
    17 Aug 2015 | 4:00 am
    The podcast was on a little break. But we’re back! Here’s what you can expect to hear from us in Season 3. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Aweber Email Marketing: Get 60 days free and download the Getting Started […] The post TMLS 67: Welcome to Season 3! appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
  • TMLS 66: AAMA = Ask Amy’s Mom Anything!

    Amy Schmittauer
    20 Jul 2015 | 6:20 am
    Why not turn a random livestream with your mom into a podcast? Oh happy Monday. Access to all links below straight from your mobile device: Stitcher Radio | RSS Feed | iTunes | Soundcloud   Support Our Sponsors: Aweber Email Marketing: Get 60 days free and download the Getting Started Guide, EXCLUSIVE to The Marketing Lifestyle Show […] The post TMLS 66: AAMA = Ask Amy’s Mom Anything! appeared first on Savvy Sexy Social | YouTube Marketing and Video Blog Topics.
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  • Encrypt Folder Contents before uploading it to the Cloud

    Mrinmay Bhattacharjee
    7 Aug 2015 | 6:41 am
    Guide explaining how to encrypt and decrypt a folder and all its files using Cloudfogger? Read Complete post Encrypt Folder Contents before uploading it to the Cloud at TechAbly
  • Play H.265/HEVC Videos on Android

    Mrinmay Bhattacharjee
    28 Jun 2015 | 1:09 am
    Short tutorial explaining how to play x265 coded videos on an Android powered smartphone and tablet device. Read Complete post Play H.265/HEVC Videos on Android at TechAbly
  • Download Latest Graphics & Chipset Drivers for your Computer

    Mrinmay Bhattacharjee
    22 Jun 2015 | 8:12 am
    Short Guide that tells you how to download latest Intel drivers for your computer? Read Complete post Download Latest Graphics & Chipset Drivers for your Computer at TechAbly
  • Now Book Railway Reservation Ticket on your Mobile!

    Mrinmay Bhattacharjee
    25 May 2015 | 8:51 am
    A detailed step-by-step guide to book Train tickets online with IRCTC connect App for mobile. Read Complete post Now Book Railway Reservation Ticket on your Mobile! at TechAbly
  • Get Advance Internet Credit loan on Airtel

    Rahul Arora
    26 Mar 2015 | 6:18 am
    A guide to get advance Internet credits on your Airtel prepaid connection—a loan of 65MB data worth Rs. 15. Read Complete post Get Advance Internet Credit loan on Airtel at TechAbly
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    Social Media For Law Firms

  • How Brian Tannebaum Defines Social Media Success

    Samantha Collier
    23 Aug 2015 | 3:01 pm
    The post How Brian Tannebaum Defines Social Media Success appeared first on Social Media For Law Firms. Background According to his Twitter bio, Brian Tannebaum is a Criminal/Bar Defense Lawyer, a Certified Sommelier, a T2 diabetic, a transparency hawk and a “bad follower” (I’m happy to be one of the 147 people he follows on Twitter. He currently has over 6,200 followers. Brian, please don’t unfollow me after this! Brian was one of […]
  • Facebook is the #1 Source of New Legal Work

    Samantha Collier
    19 Aug 2015 | 9:44 pm
    The post Facebook is the #1 Source of New Legal Work appeared first on Social Media For Law Firms. According to a Google+ Poll in my Google+ Social Media for Law Firms Group, Facebook is the number one source of new work when it comes to social networks. There have been 17 votes to date and the results are:   These results aren’t a surprise to me. My clients have received roughly the same […]
  • What Does Big Law think about Social Media?

    Samantha Collier
    15 Aug 2015 | 10:42 pm
    The post What Does Big Law think about Social Media? appeared first on Social Media For Law Firms. Only five AmLaw 100 managing partners use social media according to a recent Bloomberg article authored by Eduardo C. Leite, Global Chairman of Baker & Mckenzie (he is one of the five). His insight includes: Social media allows us to engage and connect with our clients and our people in real time, and on a personal basis. […]
  • How to Publish Posts on Your LinkedIn Company Page

    Samantha Collier
    13 Aug 2015 | 10:57 pm
    The post How to Publish Posts on Your LinkedIn Company Page appeared first on Social Media For Law Firms. All of my new clients fill out a social media questionnaire indicating which social networks they currently use. Most Lawyers say they don’t have a LinkedIn Company Page when they actually do. Learn how to gain administrative rights to your LinkedIn Company Page Here’s a video authored by LinkedIn on how to publish and edit […]
  • Webinar Recording for Social Media for Law Firms Event

    Samantha Collier
    12 Aug 2015 | 12:49 pm
    The post Webinar Recording for Social Media for Law Firms Event appeared first on Social Media For Law Firms. The kind folks at Amicus Attorney forwarded me the recording from yesterday’s event. It’s an hour long so grab a coffee (and lunch) and let me know what you think. Did I miss anything? Summer School For Lawyers – Social Media For Lawyers from Amicus Attorney on Vimeo.
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    Aleweb Social Marketing » Social Media

  • What’s Your Social Selling Index?

    Tara R. Alemany
    12 Aug 2015 | 10:11 am
    Do you use LinkedIn as a means of building your business? If so, LinkedIn’s new Social Selling Index (SSI) may be of special interest to you. You might have heard the term “social selling” before. But if you haven’t here’s a quick definition. Social selling is when sales people use social media (LinkedIn especially) to interact directly with their prospects. Sales people provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. LinkedIn’s new Social Selling Index (SSI) measures the 4 key elements of…
  • 5 Steps to Success in Social Marketing Your First Book

    Tara R. Alemany
    9 Jul 2015 | 4:57 am
    ”This is the first time that I’ve offered someone a Featured Author interview with whom I had no prior relationship. However, when Victor Prince reached out to me last April to see if I might support his book launch in mid-July, he did everything exactly how I tell my clients to do it. He provided plenty of time. He explained what his book was and why it was important. He shared with me what he was offering to do. He told me clearly what was in it for me, as well as for my readers. He made it clear that he was willing to bend over backwards to make the whole thing as easy as possible…
  • Animoto’s 2015 Video Marketing Cheat Sheet [Infographic]

    Tara R. Alemany
    20 May 2015 | 5:18 am
    According to a recent study by Animoto, more than 7 billion videos watched each and every day on Facebook and YouTube. You can read the press release about the Animoto Online and Social Video Marketing Study to learn more. However, one thing is clear… If video content isn’t part of your marketing strategy, you’re missing out! And Animoto is a great way to get started… Consider this: 4 times as many consumers would rather watch a video about a product than read about it. Customers are nearly 50% more likely to read email newsletters that include links to video. 4 in 5…
  • Taking the Mystery Out of Image File Types

    Tara R. Alemany
    25 Mar 2015 | 5:45 am
    We all know the benefits of using images and video in our social content. And then there’s the question of what to use in eBooks, presentations, on our websites, in blog posts and more. I’ve recently begun teaching myself how to use Pixlr to do some of my own image editing and save my graphic designer’s time for things that absolutely require his talent. So the question kept coming up for me. Which image file type should I be saving things as? I tried asking my designer, but I have to admit… This is something that gets those guys jacked up, and I was lost after just a…
  • An Interview with Joel Friedlander, The Book Designer

    Tara R. Alemany
    19 Mar 2015 | 5:27 am
    This month’s Featured Author in our continuing interview series is Joel Friedlander (@JFBookman) from, a popular blog on book design, book marketing and the future of the book. If you haven’t spent any time on his site, I highly recommend checking it out. But I will warn you… Set a timer! Otherwise, you’ll find you’ve spent hours reading all of his great material and advice, without even knowing it. So, let me tell you a little bit about Joel. While I haven’t had the pleasure of meeting him yet, it’s clear that he knows his…
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    My Social Agency Blog

  • What Should the Future of the Press Release Look Like?

    Laura Yuen
    21 Aug 2015 | 7:03 am
    Press releases are a form of open communication, most often circulated within the news industry by a company or their representatives via email or newswire. These releases are designed to convey the 5 Ws of a story – the who, what, why, where, and when. Usually no longer than one side of an A4 sheet of paper, they’ll also contain a quote from the relevant company figurehead, include press contact details, additional notes to editors, and maybe even a photograph. Of course the press release is inherently a marketing tool and as such, there will be a sales message buried within the…
  • Podcasts – What Are They and Why Should You Have one?

    James Prideaux
    10 Aug 2015 | 5:58 am
    Going back around 3-4 years, podcasting was seen as an ancient technique, especially with the rise of social media platforms. The public started to veer away from audio content, turning their interest towards up and coming social networks like twitter – you could say podcasts were used in more traditional media. As the saying goes though, ‘what goes around comes back around’. Much like the constant rotation in fashion trends, podcasts seems to have come back into popularity within the past 12 months, especially in the digital industry. In fact, according to research produced by…
  • Complimentary Social Media Audit

    James Prideaux
    5 Aug 2015 | 9:17 am
    It’s important to check the health of your digital marketing, just like you would with your car at a garage, or your body at the doctors. A social media audit will assess the state of your current online marketing efforts and see where you could make improvements. Maintaining a number of social media profiles can sometimes feel like a full time job, and after a while some of your social media accounts may fall into a state of disrepair and end up having no benefits at all for your brand. Our complementary social media audit will analyse: How each of your social media accounts is performing…
  • 5 Fantastic Online Tools For Effective Brainstorming and Idea Generation

    Anna Francis
    3 Aug 2015 | 3:37 am
    The initial hurdle when it comes to the majority of content marketing campaigns is ideas; ideas for new blog content, ideas for new social media strategies, ideas for advertising, and ideas for online PR and earned media. Thinking of something that will help you stand out from the crowd can be tricky. A great way to come up with a range of new and creative ideas is to brainstorm with a team of people. The problem with brainstorming though, is that it doesn’t always go to plan. Some people join in, others stay as quiet as possible, and often it results in a couple of people bickering over…
  • How to Utilise Social Proof to Increase Your Conversions

    James Prideaux
    29 Jul 2015 | 6:34 am
    What is the value of online sharing? What is the value of online recommendations? What is the value of a tweet or a Facebook comment? More importantly, how does this value impact my sales figures or conversion rates? Further questions; what do I look for in a brand’s online presence? Where do I go to increase my knowledge of a product before purchasing? What have people tweeted/commented about this brand? Above are a set of questions I want you to ask yourself. You may find that each of the two sets answer one another. For example: What do I look for in a brand’s online presence? –…
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    Tech Cyclo

  • Top 10 Best Quality 4K Camcorder in 2015 Review

    Samneang Moeunsak
    31 Aug 2015 | 3:57 am
    Among the major standards for consumers has been High-Definition content. Therefore, you can imagine how demanding video resolutions requirements can be in professional videography fields. For some, the typical video cameras can shoot and record in full HD, although for the advent of pro video cameras and 4K camcorders has made the whole process simple […]
  • Top 10 Best Tablet Stands in 2015 That You Will Love

    Samneang Moeunsak
    31 Aug 2015 | 3:52 am
    The Tablet Stands are among some of the very innovative products that are considerably growing in terms of popularity. This is mainly because these stands allow you to use your Tablet gadgets hands-free as well as open up an array of new uses and possibilities for the device. They are also ideal for people who […]
  • Top 10 Best Smartwatch in 2015 you have to have one for your self

    Samneang Moeunsak
    31 Aug 2015 | 3:46 am
    Earlier on, the smartphones flooded the market, and they were the talk in every corner of the world. Within a short time, the talk has shifted and taken a different angle. Now, everyone is talking about the smart watch. A smart watch is a wearable worn around the wrist just like it’s done with the […]
  • Top 10 Best Selling Selfie Sticks in 2015 you have to get one

    Samneang Moeunsak
    31 Aug 2015 | 3:40 am
    Are you a selfie lover? If you love taking self and group selfie using your phone, then if you buy a phone that is enabled to take selfie you must then buy a selfie stick. This stick is more than cool, and it makes it possible for you to take a large selfie of a […]
  • Top 10 Best Rice Cooker in 2015 Review

    Samneang Moeunsak
    31 Aug 2015 | 3:32 am
    Do you have great tastes for rice? Do you believe that there exists a vast difference between nicely prepared and ill prepared rice? If you consider the questions mentioned above in your meals, then it’s important to ensure you get the best taste of a well cooked meal. Estimations should never come your way when […]
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  • August Update: We’re Making Global Collaboration Easier

    Jasmine Jaume
    27 Aug 2015 | 6:02 am
    The internet has in many ways made the world smaller, meaning that global reach isn’t just reserved for those companies with huge marketing budgets anymore.  Increasingly, we see smart brands with creative global marketing campaigns reaching people all over the world. We have users from over 70 countries, and as a global business ourselves we know how important collaboration across markets is. Because of this, we’ve recently introduced a host of updates that allow you to measure and optimize your campaigns in more markets and work more collaboratively with your global teams.
  • Case Study: How Comic Relief Used Social Intelligence for Positive Change

    Hannah Tregear
    26 Aug 2015 | 7:10 am
    Comic Relief is arguably the most recognized not-for-profit in the UK. Their bi-annual televised event, Red Nose Day, in partnership with the BBC, hosts an evening of comedy and entertainment to inspire the nation to give generously to help people living through tough times across Africa, as well as closer to home in the UK. 2015 was a big year for Comic Relief. The charity was celebrating its 30th year, and looked set to pass the £1 billion mark raised through fundraising activities since its launch in 1985 (which indeed it did, in rather an incredible fashion). In planning their 2015…
  • #AskTheExperts: 17 Rules to Follow for Becoming an Influencer

    Ruxandra Mindruta
    25 Aug 2015 | 6:04 am
    Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture. Interestingly, word-of-mouth is now perceived as one of the most effective advertising methods, as customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust. In a 2014 study from Augure, influencers were mostly defined as having three distinct characteristics: 79% say influencers are able to mobilize opinions and create reactions. 73% say influencers have…
  • Research: We Know Exactly How You Like Your Eggs in the Morning

    Natalie Meehan
    25 Aug 2015 | 3:30 am
    Eggs. Wibbly, wobbly, unctuous eggs. There aren’t many things as pleasing as an egg, at least to this writer. The gentle undulation of a pile of hot, creamy scrambled eggs. The knifing open of a perfect poached egg atop a soft, white english muffin, yolk spilling down the sides and pooling onto the plate. The simple pleasure of dipping toasted soldiers into a well-salted soft-boiled egg. However we like our eggs – sunny-side up or over-easy, hard-boiled and mashed onto sourdough, fried in oil until the edges turn lacy and crisp – we turn to Twitter and Facebook to post…
  • Marketing: Understanding Television Audiences on Social

    Hannah Tregear
    24 Aug 2015 | 2:08 am
    As a broadcaster or advertiser, there are countless ways to research your audience, both online and offline. It can however, be a challenge to establish which disciplines are best to accurately analyze your audience, especially as audience behavior is changing so rapidly. Marketers have long relied on market research to decide where and how they should spend their advertising dollars on radio, print and television advertisements.  Over time, however, traditional research practices have received a lot of criticism. Diary-based radio ratings in the US, for instance, may inflate radio…
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  • The Fly in Google’s Alphabet Soup

    Mark Weinstein
    29 Aug 2015 | 2:31 pm
    Good alphabet soup, like a Scrabble board, has 26 letters just like the English alphabet. We use them to form words, sentences, thoughts, and ideas. But Google’s Alphabet is a murkier recipe – it is a parent holding company – for a behemoth data collection endeavor. Google co-founder and CEO Larry Page claims that he intends to use this ‘Alphabet’ for transparency. But what’s really going on here? Transparency is just a mumbo-jumbo marketing term meant to excite Wall Street and lift stock prices into the heavens. That’s a capitalist story, not meant for everyday people who…
  • Hold on to the Good Times for a Lifetime on MeWe!

    MeWe Team
    22 Aug 2015 | 9:51 pm
    Hi Awesome MeWe Member, As summer is wrapping up and the good times are coming to a close, now is the perfect time to create a group so you can share your favorite memories and keep in touch with your closest friends. Remember those cool pictures you took on vacation of your best friend windsurfing and your boyfriend falling off the boat, the summer nights, fireworks, and late-night parties with friends? Let’s face it, gone are the days where we developed pictures and put them in photo albums so we could pass them around at parties and reminisice. This is the 21st century where we want…
  • The New iOS App Will Rock Your World

    MeWe Team
    7 Aug 2015 | 11:36 am
    Hi Awesome MeWe Member, You gave us your feedback and we did more than listen. We took your input and created the coolest iOS app to date. If you have an iPhone and you haven’t updated your MeWe app in awhile, you’ll want to do it stat, so you can get the hook-up on the latest and greatest iOS features. Once updated, you can access your “My World,” groups, notifications, and chats in one place. You can check in on your profile info to make sure you sound as cool as you are in real life. You can invite new contacts, search, adjust your settings, and submit feedback. You can even chat…
  • Sex, Poop and Social Media

    Mark Weinstein
    23 Jul 2015 | 6:25 pm
    Last September, faculty members at Colgate University tried to strike back against racial posts and bathroom wall chatter posted on Yik Yak with a campaign of positive messaging. “Yik Yak Take Back” had the best intentions, but as one might expect, no long-term results. As Colgate biology professor Geoff Holm pointed out, “The posts are mainly focused on sex and poop again.” Holm’s statement in many ways makes the perfect Eeyore tagline for Yik Yak marketing: “Sex and poop again.” Apparently these biological practices are still taboo subjects to…
  • Privacy Wars: A Tale of Two Tims

    Mark Weinstein
    23 Jul 2015 | 5:52 pm
    The gloves are officially off in Silicon Valley. As web founder Tim Berners-Lee circles the globe calling for a web privacy Magna Carta to rein in the sultans of data, another Tim has taken his gloves off to pound the table. Speaking remotely to the Electronic Privacy Information Center’s (EPIC) annual Champions of Freedom Awards dinner, Apple CEO Tim Cook turned a ‘thank you’ speech into a fiery sermon against Facebook’s and Google’s privacy invasion policies. Not one to mince words, Cook wasted little time in getting to the point of his message: “Like many of you, we at Apple…
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    PureMatter » Blog

  • Do You Ask Enough? 3 Tips to Crowdsource Marketing Research

    Ryan Campbell
    4 Aug 2015 | 1:00 am
    There are few budget items that test the patience of marketers and shareholders alike the way that marketing research does. It takes more time than most people would like, and it can also be an expensive proposition when large-scale forms or surveys are involved. Yet this research is paramount to success for any type of marketing. Email campaigns that are personalized based on buyer persona research have 10% better conversion rates than those that aren’t. Luckily for marketers today, social media networks and crowdsourcing applications have made it easier than ever before for consumers…
  • Twitter Turns to the Humans

    Suzie McCarthy
    19 Jun 2015 | 9:06 am
    Big news in Twitter land. At long last Twitter has decided to take control of our chaotic streams. Within the next few months Twitter will be unveiling “Project Lightning” – a human-powered curated feed by Twitter’s editorial team dedicated to providing useful information in real time based on what it considered to be the big stories of the day. From Wired: “The curated feeds will be separate from your Twitter timeline, access via a new button in its mobile app. The new screen will feature a list of seven to ten events taking place on any given day— ranging from scheduled events…
  • The Future of Collaboration with Mark Babbitt, CEO of YouTern

    Joey Lopez
    10 Jun 2015 | 12:00 am
    In this episode of Substance, CEO Bryan Kramer sits down with Mark Babbitt, CEO of YouTern, President of @SwitchandShift, and co-Author of A World Gone Social. With a strong background in talent development and youth mentorship, Mark reveals how he helps the future generation find their passion. He also challenges viewers to reflect on work ethic and explains what it takes to stand out amongst the crowd. Lastly, Mark stresses the importance of social business, the future of collaboration, and shares his one secret for long-term success. Join us by clicking the video below. Enjoy! Want more?
  • Why We Heart Meerkat

    Suzie McCarthy
    18 Mar 2015 | 12:24 pm
    I remember the first time I heard about Meerkat. It was 5:57pm on Tuesday, March 3rd and I was in Barcelona for Mobile World Congress. Given the rapid rise of the application (we now talk about “Meerkating”!) it’s amazing to think that that was just 15 days ago. I was 3 minutes away from kicking off the #IBMMobile tweet chat hosted by Bryan Kramer with Brian Fanzo as one of our guests. The conversation went something like this: Fanzo: Did you hear about Meerkat? BK: Yeah I I saw Gary Vee’s tweets about it yesterday. Sounds really interested. Fanzo: Yeah I just downloaded it. BK: I…
  • Becoming a Brand Ambassador

    Suzie McCarthy
    20 Feb 2015 | 4:16 pm
    “Brand Ambassador”- it’s another one of those social business phrases in danger of overuse and abuse. As in “we then harnessed our Brand ambassadors” or “let’s develop a Brand Ambassador program”. But what does it really mean to be an Brand Ambassador? What do they do? How do they go about it? What does it mean for cultivating an authentic community? These are some of the questions addressed in the third and final installment of our Behind the Brand conversation series hosted by Bryan Kramer. His guests were two of the foremost thought leaders…
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    Digital Marketing Today

  • Donald, Megyn, and the Curious Art of NYC Social Media

    Frank Bocchino
    9 Aug 2015 | 8:39 pm
    Social media lessons we can all learn from the most outspoken, opinionated, yet fascinating Presidential candidate.If you were slapped by a stranger, would you turn and run, restrain them, or hit back?  For many of us raised in and around New York City, a slap is returned with a closed fist to the jaw. Not fighting fair? The attitude is, if you make an unprovoked or unfair hit we will hit you much harder. This transcends socioeconomic class. Perhaps it's why one time New York City Police Commissioner Teddy Roosevelt would speak softly and carry that big stick.The same applies to verbal…
  • Feed and Speed Your Social Media Metabolism

    Frank Bocchino
    12 Jul 2015 | 10:47 am
    The best way to keep momentum in your company's social media efforts is to become a social media nutritionist and change the way you're consuming content."Eat many small meals throughout the day" is the mantra of many a nutritionist when teaching clients on how to keep their metabolism going.  Your body is like a locomotive gaining momentum and energy from the frequent small feedings. Social media I will tell you works the same way.I've written about the importance of regular blogging, press releases, tweets but creating relevant content on a regular schedule isn't easy. It's not that…
  • Excellence? I Bet You Don't Want It.

    Frank Bocchino
    1 Jun 2015 | 9:40 am
    Some people (and businesses) often strive for the mundane and average because it's safer and easier.Before you ask for exemplary efforts from your employees, your team, your managers, your partner, first ask yourself: "Do I really want that?"Everybody wants the best right? Wrong. We all have the ability to be great. And some of us for are willing to put in the work to get there and the additional work to stay there. But once we're there perhaps the most surprising thing is discovering that the rest of the world is perfectly content with being average.Think about it. When most people talk…
  • Social Media Money Making is all in the Inception

    Frank Bocchino
    26 Apr 2015 | 2:35 pm
    There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too.Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that…
  • Half-Baked Rules are Killing B2B Email

    Frank Bocchino
    12 Apr 2015 | 7:13 pm
    Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore.You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The…
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  • HR Lessons to Be Learned From DeflateGate

    Elijah Yip
    18 Aug 2015 | 12:49 pm
    One of the bombshells in the DeflateGate saga was the revelation that Tom Brady had his cell phone destroyed shortly before meeting with the National Football League’s investigators. According to the NFL’s written decision suspending Brady, Brady knew that the investigators wanted access to text messages on the phone he had when the AFC Championship was played. Even so, Brady instructed his assistant to dispose of the phone—just four months after starting to use it. The dubious circumstances surrounding the disappearance of the phone greatly hurt Brady’s credibility in NFL…
  • Court “Deactivates” Attempt to Hide Social Media Information From Discovery

    Elijah Yip
    17 Jun 2015 | 4:04 pm
    Have you ever been tempted to delete a social media message you posted that exposes you or your company to liability? That post that seemed like a harmless joke but now could turn into evidence in a wrongful termination lawsuit. Or that photo that could cast you in an unflattering light. If it ever crossed your mind that no one will notice if you simply pressed the “delete” button, here’s a case illustrating why succumbing to the temptation doesn’t end well. In Crowe v. Marquette Transportation Company, Gulf-Inland, LLC, 2015 WL 254633 (E.D. La. Jan. 20, 2015), Brannon Crowe sued his…
  • Bargaining After the Breach – NLRB says failure to engage in collective bargaining over data breach remedies violates federal law

    Elijah Yip
    13 May 2015 | 7:06 pm
    The National Labor Relations Board (NLRB) recently took the unprecedented position that an employer violated federal law by failing to engage its employees’ union in collective bargaining regarding its response to a data breach. The U.S. Postal Service (USPS) was the target of a 2014 data breach affecting over 800,000 of its current and former employees. The NLRB filed complaints against the USPS claiming that it executed its response to the breach without engaging in collective bargaining with the union. That’s a violation of National Labor Relations Act (NLRA) provisions mandating…
  • Court Turns Down the Volume on Audio Company’s Effort to Discover Identity of Anonymous Tweeters

    Elijah Yip
    29 Apr 2015 | 5:48 pm
    Say you’re the president of Diamond Staffing Services. One morning, your phone is flooded with Twitter notifications. A few taps leads you to the source of the buzz: Someone opened a Twitter account parodying your company’s name and tweeted: “Work for Diamond? Pregnant = fired. We’re Diamond – we don’t care, LOL!” The tweet links to your company’s official Twitter account. Livid, you instruct your attorney to file a defamation lawsuit. Not so fast, your attorney says. First, you need to know who you’re suing, and the Twitter account was probably opened using fake…
  • Clinton Email Controversy Highlights Dangers of Using Personal Online Accounts For Work

    Elijah Yip
    15 Mar 2015 | 2:29 pm
    The New York Times recently reported that Hillary Rodham Clinton used a personal email address for work and personal matters while she served as Secretary of State. Many employees could probably appreciate why Ms. Clinton chose to use a private email address for work purposes. She enjoyed the convenience of carrying one mobile device instead of two. That’s the same reason the Bring Your Own Device movement has been rapidly gaining momentum. The convenience of commingling professional and personal online accounts comes at a price. One danger is unauthorized disclosure of confidential…
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    Social Media World

  • 5 Ways to Use Social Media to Promote Your Next Event

    Molly Waldron
    31 Aug 2015 | 10:29 am
    Create a hashtag Creating a dedicated hashtag for your event will make it easier to track, engage with, and measure the conversation around your event – before, during, and after it takes place. It will also encourage attendees to engage with you and with one another, enabling valuable real-time interaction and feedback. It can take time to familiarize an audience with your hashtag, so it’s important to create one early on and make sure it’s visible everywhere – use it on your website, Twitter, Instagram, and any other networks to drive usage. You can also print out signs and…
  • Social Media Events – Aug/Sep 2015

    Landon Echols
    27 Jul 2015 | 1:30 pm
    Big 4 Social Media Conference – August 6, 2015 Learn about the social media marketing strategies implemented by companies like FedEx, Adobe etc., specifically for the “Big 4″ networks – Twitter, Instagram, Facebook and Snapchat. Click Z Live – August 10-12, 2015 ClickZ Live (formerly SES Conference & Expo) is a cutting-edge, all-encompassing digital marketing event series that has been educating marketers for over 15 years. The conference offers an action-packed, educationally-focused agenda that will cover the latest digital…
  • Social Media Events – Spring 2015

    Brea Silva
    23 Feb 2015 | 9:35 am
    Mar 02           2nd Annual Sports Fan Engagement Forum The meeting will cover the entire spectrum of engaging fans, from pre-season and pre-game campaigning that drive ticket sales, to the game-day experience, and marketing initiatives that elevate the experience on-the-day, to post-season marketing, including measuring results and connecting with fans during the off-season. Tracked sessions will dive into high-level digital marketing strategies and techniques, best practices for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a…
  • Tips for LinkedIn Social Marketing

    Brea Silva
    4 Feb 2015 | 10:50 am
    Whether we like it or not, LinkedIn has become more than a social media network for professionals. It is a marketing tool for users and businesses to promote themselves and their businesses. A study by Jobvite found that 93 percent of recruiters were using LinkedIn to find candidates. A survey done for Harvard Business Review from a sampling of top technical salespeople, 40 percent of the LinkedIn Enthusiasts were able to generate income for their activities. If you are not marketing yourself on LinkedIn, it’s time to get started. Here are a few tips: 1. Create a Profile that Projects…
  • The 5 Free Apps You Might Not Know You Needed

    Alex Mandel
    8 Dec 2014 | 11:38 am
    There are hundreds of thousands of mobile apps out there, many intended to make your life easier and more entertaining. We’ve narrowed it down to find the best free apps for music, travel, money management, dating and photography that are available on your smartphone. on your smartphone.   Music Radical.FM: Tired of listening to Pandora only to hear the same songs over and over again and be constantly interrupted by ads? Try Radical.FM, a free and ad-free streaming radio service that offers a diverse selection of songs and a unique multi-genre mixer. Radical.FM is unique in that it…
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    Top Dog Social Media

  • Top 3 Social Selling Myths (and what actually works)
    26 Aug 2015 | 12:00 am
    Selling has always been social. Long before the days of Facebook or Twitter, people looked to their peers for recommendations, and to trusted reviewers and industry experts for advice on what course they should take. But these days, instead of actively seeking out information, we get so many different messages from so many different directions that our ideas about a brand seem to form without us even realizing it. In fact, research suggests that 90% of all our buying decisions are made subconsciously This means that your potential clients are out there on the internet right now, forming their…
  • 9 Ways To Convert Social Media Fans/Followers To Real Leads
    6 Aug 2015 | 7:24 pm
    Are you using social media for business but struggling to convert leads to customers? Many business owners are trying to convert fans to customers without adding any value or building trust first. This results in an overly sales-focused approach that turns off prospects before you’ve had a chance to create a meaningful relationship. Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients. 1. Use High Quality Blog Posts To Drive Traffic The first step in any social media strategy should be to divert traffic from social networks to your…
  • New Survey Shows How Marketers Are Using Social Media
    4 Aug 2015 | 9:30 am
    Every year, Social Media Examiner releases their Social Media Industry Report after surveying thousands of marketers to better understand what factors are affecting and driving their strategies most. Some of the factors they look at include: The top questions pros want answered on social media Average time commitment needed to see results The overall benefits of social media based on experience Most used social media platforms (and the ones driving the most results) It’s an amazing way to get an idea of where marketers are allocating their resources, whether that’s time, money or both.
  • 5 Social Media Metrics You Must Check Regularly To Grow
    21 Jul 2015 | 9:02 am
    Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it…
  • How To Be More Productive On Social Media
    7 Jul 2015 | 10:00 pm
    Have you calculated how much time you spend daily on social media? A recent study found that we spend an average of 25% of our waking hours on social media. If you are using social media for business, are you finding that you are spending a lot of time but not getting the results for your efforts? Social media productivity is a topic I’m passionate about because it gives me back my time, the most precious resource I have. One of the most popular articles on our blog is The Guide To Social Media Time Management so I know it matters to you too. You can always make more money but you can never…
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    Social Media - News, Information & Updates - GizBot

  • Facebook tool to identify unauthorised video postings

    31 Aug 2015 | 5:30 am
    Soon it would not be easy to "steal" videos from Facebook as the social networking giant is introducing a video-matching tool designed to quickly identify videos that are duplicates of those already uploaded directly by their creators. {image-31-1441023974-facebook.jpg} Facebook has
  • Facebook Hits A Record With One Billion Users Login in a Single Day!

    28 Aug 2015 | 4:08 am
    A billion users logged into social networking site Facebook on August 24 for the first time, founder and CEO Mark Zuckerberg has said. {image-28-1440756778-facebookmark.jpg} "We just passed an important milestone. For the first time ever, one billion people used Facebook
  • Facebook’s own Virtual Assistant ‘M’ is now official!

    27 Aug 2015 | 6:10 am
    Meet the ‘M' - the Facebook's answer to Google Now, Siri and Cortana. The Social Networking giant today officially unveiled their virtual assistant that will be incorporated within their existing messenger app. {image-27-1440677213-facebookm.jpg} Speaking on the addition of the virtual
  • Now, buy gifts through Facebook!

    27 Aug 2015 | 4:31 am
    Social networking site Facebook is testing a virtual assistant, called 'M', nestled within its Messenger that can help users buy gifts and make restaurant reservations. {image-27-1440674380-facebook.jpg} "Today (Thursday) we're beginning to test a new service called M. It is a
  • Facebook launches 'Donate Now' for NGOs

    25 Aug 2015 | 5:30 am
    Users would now have the option of a 'donate' button on the pages of all non-profit organisations and linked advertisements on Facebook, reported.. {image-25-1440497535-facebookpocket.jpg} "Every day, people use Facebook to raise awareness and support for causes they care about
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  • 5 Essential Tips for Social Media Success in 2015

    7 Aug 2015 | 9:32 am
    This article won’t tell you how to use hashtags, how to analyze data from your posts, or how to optimize social media for search engines. However, what we will tell you is so much more than that. Before you dive straight into social marketing for your business, there are some essentials that you should remember. 1.  Find Platforms That Work For Your Business There are more social media platforms in existence than you have time to keep up with. Facebook, Twitter, Pinterest, Instagram, Linkedin and Google+ are used the most by businesses, but others such as Youtube, Vine and Snapchat can…
  • DIY: How to Create a Summer Gold Design

    14 Jul 2015 | 12:45 pm
    Now that we are feeling how warm the weather can get in summer, we got inspired to make a quick and visually appealing effect that you will be able to implement for several graphic design projects this season. Get ready, set, GO! 1. Prepare your document, for this demonstration we will work with a 1200 x 1000 pixel canvas and a resolution of 72 dpi, which actually works best for a Facebook Social Post. 2. “Piña Colada” your background, we used this color for the base: 64ffc3, and added two different types of tropical leaves for the background. Here are the images. If you…
  • Instagram for Business

    26 Jun 2015 | 3:00 pm
    Instagram has become a powerful mobile platform for advertisers. Their core lays on bringing an experience that feels native to the platform, using the most efficient form of communication: visuals and audiovisuals. According to their business page, they have measured more than 400 campaigns global with Nielsen Brand Effect, and discovered that their sponsored posts were 2.8 higher than Nielsen’s norms for online advertising. Today we will explore some examples of great Instagram strategies that have been implemented by brands in a creative way, and we’ll analyze how can these tactics…
  • Live Streaming for Business: Periscope/Meerkat

    15 Jun 2015 | 8:55 am
    We are evolving. Visual storytelling has taken center stage in social media content sharing, platforms such as Periscope and Meerkat have appeared in the market following pioneers like Snapchat to bring a new form of communication to the table: Live Streaming. But how can we as business take advantage of these tools and use them as ways to connect with our consumers? We’ll dive into the interesting world of live video sharing and discuss the ways all business can hop on the ride. Let’s start with an overview of both tools: 1. Meerkat: Live video streaming app, that allow users to…
  • DIY: NYC Dreamy Photographic City Overlay!

    4 Jun 2015 | 11:23 am
    Today we’re going to learn a very simple trick that can turn any photo from ordinary to striking. This has been trending for some time now and can be used in a variety of ways to enhance any design or photography work. Open Photoshop and let’s start! Step 1: Get the colors ready We want a sort of vintage looking photo, so the first step we will do is turn the image black and white. To do so you just have to click Image > Black and White (in a copy of the original layer). Step 2: Give the photo some oopmh! To achieve that dusty film color we’re going to adjust it by…
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    Social Positives

  • Best Sites to Watch TV Series Online Free

    Mohammed Anzil
    31 Aug 2015 | 8:34 am
    Video streaming is one of the most popular way to interact with peoples over the internet. If you want to watch news videos, live sports, events, TV shows, tutorials video streaming sites will help you. Today it’s something really interesting just for TV series lovers. Today we are going to list the...Read more »The post Best Sites to Watch TV Series Online Free appeared first on Social Positives.
  • Best Calendar App for iPhone 2015

    Mohammed Anzil
    29 Aug 2015 | 12:38 am
    Calendar Apps can help you to remember everything and clear dead tasks up to date. If you are searching for the best calendar app for your iPhone? Then you’ve reached at the right place that could help you to find the best. Today we have to list the best calendar app...Read more »The post Best Calendar App for iPhone 2015 appeared first on Social Positives.
  • Todoist Alternative: Here is the Best 6 for You

    Mohammed Anzil
    28 Aug 2015 | 10:44 pm
    Todoist is a popular cloud-based task- project-management software. If you are working on a project, or planning a vacation, or a Team project, Todoist can help you on this. Todoist helps you to easily share your lists and collaborate with everyone, everywhere. Todoist has a lot of advantages over similar the competitors, but a...Read more »The post Todoist Alternative: Here is the Best 6 for You appeared first on Social Positives.
  • Best Live Rugby Streaming Sites

    Mohammed Anzil
    27 Aug 2015 | 3:03 am
    Rugby football is a style of football that developed at Rugby School in Rugby, Warwickshire and was one of many versions of football played at English public schools during the 19th century. The two main types of rugby are rugby league and rugby union. Although these two forms share many...Read more »The post Best Live Rugby Streaming Sites appeared first on Social Positives.
  • How to Get Flipkart Ping Chat Invite

    Mohammed Anzil
    25 Aug 2015 | 8:16 am
    E-commerce company Flipkart has just launched Ping, a new feature in its mobile app that allows users to chat with friends while shopping. Ping Chat is now for invite only. Flipkart’s Chief Product Officer Punit Soni says “We will decide invites based on areas and certain age groups. Areas where there’s more...Read more »The post How to Get Flipkart Ping Chat Invite appeared first on Social Positives.
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    MyiTechWorld Blog

  • Live-stream Apple’s iPhone 6s September 9 Event on Windows 10 PC[How-To]

    Nirav Mistry
    28 Aug 2015 | 10:58 am
    Apple has now confirmed that it would be holding a iPhone 6s, iPhone 6s Plus launch event on September 9th. The company is also likely to unveil the all-new Apple TV possibly with Siri integration. That is what Apple trying to hint using words “Hey Siri, give us a hint,” on event invitation graphic. Likewise past few years, Apple will also broadcast a live-stream of this year iPhone 6s launch event at their micro-site in the blog format. You can also view the live-stream of event in video format on various below platforms and devices: Apple TV If you want to enjoy an…
  • Apple is Likely To Launch iPhone 6s, New iPad Air & Apple TV on September 9

    Nirav Mistry
    8 Aug 2015 | 12:24 am
    Apple is reportedly setting up an event to launch new iPhone, iPad & Apple TV on September 9 according to BuzzFeed’s John Paczkowski. In addition, September 9th was the date that Apple announced the existing line of iPhones as well as the Apple Watch, so there is strong assumptions. Paczkowski also added that new iPhones—likely to be named as the iPhone 6s and iPhone 6s Plus or iPhone 7—will also feature Force Touch displays, powerful wireless chip, enhanced camera and significantly faster processors. At last, Paczkowski hints that a refreshed Apple TV will also make a debut on…
  • Wi-Fi Assist Feature in iOS 9 Will Automatically Use Cellular Data When Wi-Fi Connectivity is Poor

    Nirav Mistry
    7 Aug 2015 | 5:16 am
    In latest iOS 9 beta update, Apple has fixed Wi-Fi connectivity issues with the new ‘Wi-Fi Assist’ toggle in Cellular settings for automatically switching to cellular data when experiencing weak Wi-Fi. This feature was first covered by 9to5Mac in this post along with a dozens of other new  features spotted in latest iOS 9 beta update for developers. These includes 15 new wallpapers, radio station Beats 1 and Apple Music support in CarPlay and Wi-Fi Calling support now for AT&T users. However, this new feature is currently available to the iOS 9 beta developers users. If…
  • WhatsApp for iOS Now Lets Users Include Videos in iCloud Chat Backups

    Nirav Mistry
    6 Aug 2015 | 5:31 am
    WhatsApp for iOS just updated to caught up with all the juice of WhatsApp for Android. The new updated version of WhatsApp 2.12.5, is now lets users include videos in their chat backups and bunch of other new features. Here are some of the highlights: Users can now include videos in their iCloud chat backups. Users can also force WhatsApp calling feature to use low data while making calls to reduce data usage under settings > chats and calls. Improved design for cropping pictures and videos. You can now mark chats as read or unread with a swipe to the right. If you’re going through…
  • WordPress 4.2.4 : Here’s Why You Should Update Right Now

    Nirav Mistry
    5 Aug 2015 | 5:55 am
    It’s been a busy year for the WordPress security team. Since the beginning of the year, there has been five security releases. And now team has just released a latest version of WordPress 4.2.4. Which is a security release for all previous versions and strongly recommended to update your sites immediately. Apparently, WordPress 4.2.3 and its earlier version are affected by six issues, including three cross-site scripting vulnerabilities and a potential SQL injection that could be used to compromise a site. It also includes a patch for a potential timing side-channel attack and prevents an…
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  • How Jay Carteré Kickstarted His Music Career Using Social Media

    Shreeja Jamdar
    26 Aug 2015 | 5:40 am
    Picture this: A passionate, young musician. Music has been his companion since he was a child and it only seemed right that he make it his life. There he is, in the big city, dreams in his eyes, armed with nothing but his talent and his passion. He toils away in a small room, day after day creating music he loves. Covers, mix-tapes, singles – he zips about from fairs to clubs to studios, hoping to catch the fancy of a record producer and get that golden ticket. And on his struggle continues. A career in the music industry is almost synonymous with struggle. If you are a musician, you…
  • How Joel Brown Used Social Media To Build A Million-Dollar Blog

    Shreeja Jamdar
    18 Aug 2015 | 6:43 am
    As of writing this article on the 18th of August, over 2.5 million blog posts were published worldwide. (source: Worldometers) Wikipedia tells us that there were over 75 million WordPress blogs in 2014. If other blogging platforms like Blogger, Tumblr and Medium are taken into consideration, the total would surpass 75 million by a long shot. Plus, let’s not forget individual websites. Bottom line: The blogosphere is massive. And millions of bloggers are battling it out every day to get their content out to as many people as possible. A 2014 article by LifeHacker tells us that the…
  • Instagram Analytics now on Stats – Numbers To Help You Grow On Instagram

    Shreeja Jamdar
    30 Jul 2015 | 6:25 am
    This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version…
  • We Might Be Down. But, We Won’t Let You Down

    27 Jul 2015 | 8:24 am
    At the outset, we would like to sincerely apologize for the outage. Yes, Crowdfire is down at the moment. We know that you rely on Crowdfire for your important work. We understand the seriousness of the situation, your anger and disappointment. But, rest assured, our team is not going to sleep until we get it running! While our devs are at it, here are some quick points for you to note: Our servers are acting up and that’s why the apps and the site is down Posts scheduled on your Publish App won’t be posted as of now Keep an eye on the Crowdfire Twitter handle for updates We shall keep on…
  • How This Small Business Grew Its Site Traffic by 2100% in 1 Month

    Shreeja Jamdar
    21 Jul 2015 | 11:55 am
    Marketing today, is now more fluid than it has ever been. New social media platforms spring up every few months with each platform rolling out updates at breakneck speed. With a rising class of millennial users, social media marketing is the imposing Goliath you cannot ignore. One viral campaign has the power to bring you millions of customers. If you aren’t on social, you might as well be a brick-and-mortar shop around the corner. Starting Out With Social Media: From 0 to 2100 To businesses that until recently ran successfully with traditional marketing channels, social media…
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  • 5 Best Ways to Announce & Notify Contest Winners (With Examples)

    Nick Steeves
    26 Aug 2015 | 9:06 am
    The countdown timer has just run out. After weeks of creative prep and more weeks of promotion and moderation, your contest is finally over. But there’s just one thing left to do: Announce (and contact) the winner. In this article I’ll show you how to announce your contest winner, notify them via email and follow-up with non-winning contestants. Let’s begin. #1. Email to the Contest Winner First, before you announce anything to the public, you need to contact the winner by email. This is for a few reasons: To make sure the person is eligible to win, meaning they meet any entry…
  • 7 Blog Giveaway Mistakes to Avoid

    Cara Tarbaj
    25 Aug 2015 | 9:23 am
    Blog giveaways are a great way to generate tons of email leads, but there are many ways to hurt the success of your contest. In this article I’ll give you 7 of the biggest mistakes I see people make while running a giveaway on their blog - hopefully this way you’ll be able to avoid them. #1: Failing to understand the goals associated with each type of contest Do a little research before diving right into a contest. It’s important to note that each type of contest is focused on gathering different results. Blog giveaways are great a great type of contest to run on your blog because their…
  • How to Run a Giveaway on your Blog

    James Scherer
    24 Aug 2015 | 9:29 am
    Are you looking to maximize the performance of your next (or first) online giveaway? Here’s the thing: unless the objective of your next contest or giveaway is to generate Facebook Page Likes, you’ll probably find greater success running it on your website or blog than on Facebook itself. This article will get into why you should host your next giveaway on a blog and then break down exactly how to do that in 6 simple, actionable steps. Why You Should Host Your Next Giveaway on Your Blog Do you blog? Do you know how much traffic it gets? So long as you’re writing blog articles at least a…
  • 7 Ways to Effectively Promote your Facebook Contest

    Cara Tarbaj
    20 Aug 2015 | 9:30 am
    There are so many ways to reach prospective entrants for your contest. In this article I’ll go through the different avenues you can use, including your own website, ads, contesting websites and more. Read on to find out how you can maximize the results of your contest and collect more leads than you could have ever imagined with Facebook contests. #1. Send an email to your blog readers or your customers/clients Personalized emails improve click-through rates by 14%. You can achieve this with merge tags in email automation tools like wishpond’s. You can also segment your emails to…
  • 6 Awesome Video Contest Examples

    Nick Steeves
    19 Aug 2015 | 10:09 am
    Video contests are a great way to generate viral growth for your business. They are perfect for getting more: Facebook Fans Email Leads Engagement Traffic Social Sharing This is because video contests are inherently viral in nature: The person who’s video entry in the contest gets the most votes wins. So every person who enters has a massive incentive to share the contest with all of their friends to get them to vote. This basically means they’re working for you to bring you free traffic and everything else I mentioned above. Now let’s check out a few examples of amazing video contests…
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    The Social Media Hat

  • The Best Social Media Management Tool for Smart Business Owners

    Mike Allton
    22 Aug 2015 | 6:00 am
    Social MediaThe Best Social Media Management Tool for Smart Business Owners For the business owner who wants to leverage social media, the days of simply posting to a Facebook Page are long over. Today's businesses must have a presence on Facebook, Twitter, LinkedIn and Google+, and regularly share updates and information to each of those platforms. Furthermore, the socially savvy brand owner recognizes that social media isn't just for marketing. Businesses and their customers are using social channels to have discussions on issues and products, and even brands themselves. Businesses that…
  • Powerful Keyword Research At Your Fingertips - An SBI! for WP Review

    Mike Allton
    10 Aug 2015 | 2:30 pm
    BloggingPowerful Keyword Research At Your Fingertips - An SBI! for WP Review I've been blogging since 2007. Throughout the years, I've done my share of keyword research - looking for the words and phrases that I hoped people would be interested in, and which I could write about. As a blogger on a budget, of course I used Google's free Keyword Planner most often. But there's a cost to everything, right? While use of the tool itself was free, the cost was my time. Every time I wanted to review keyword performance or refine my targeted list, I had to start over. I'd like to share with you a new…
  • How Bloggers Can Leverage Instagram

    Mike Allton
    3 Aug 2015 | 7:00 am
    Social MediaHow Bloggers Can Leverage Instagram Instagram is one of the relatively new 'visual' platforms that, for those focusing on the written word, is a bit challenging to make headway on. We don't have gorgeous products or interesting scenery... we have blog posts, right?But Instagram, like every other social network, does have potential for certain bloggers who want to make a little effort to leverage it. And I'm going to tell you exactly how.And the good news is, while we'll be reviewing quite a number of techniques and processes, the amount of time required to promote an individual…
  • What Is Going On With Google Plus?

    Mike Allton
    28 Jul 2015 | 11:00 am
    Google+What Is Going On With Google Plus? Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.So what's really going on?First, some fact-checking and news-reporting so we're all on the same page.Let Google+ Be Google+This week's announcement was quite impactful. Google stated that Google+ would no longer be a "social layer connecting all of your Google accounts and…
  • Why Haven’t You Set Up Facebook Authorship?

    Mike Allton
    20 Jul 2015 | 5:45 am
    FacebookWhy Haven’t You Set Up Facebook Authorship? 4 Facebook Authorship Myths Debunked In June, Facebook released a new feature, Facebook Authorship, that should have been swiftly adopted by every single blogger and journalist on the planet. Yet, strangely, that hasn't been the case. When I look through my Facebook News Feed, while I do see more and more people turning this feature on, I'm quite shocked at how many haven't taken the time. So I talked to some of you and found there are a few reasons, perfectly legitimate, and plenty of misconceptions. Let's attack those misconceptions and…
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    Software And Social

  • Information Security

    31 Aug 2015 | 12:36 pm
    Click Here to See the Best Desktop Computers at Amazon What is Information Security? With the development of science and technology and means of storage and exchange of information in... The post Information Security appeared first on Software And Social.
  • Accelerated Learning Languages- Some Strategies To Consider

    31 Aug 2015 | 5:42 am
    There are lots of people who are keen on learning a complete new language. But just a couple of folks know about the technique of accelerated learning languages. And this... The post Accelerated Learning Languages- Some Strategies To Consider appeared first on Software And Social.
  • LG 55LK520 Review

    Mark Remington
    30 Aug 2015 | 10:25 am
    I needed a good 120Hz HD TV from the 42" class along with excellent screen quality with out clunky "smart" capabilities. That is what exactly I have discovered from the LG 42LK520, and after this i am happy. Larger is in fact much better, at 42 in. you can sit further away while getting the same watching encounter. Despite being "only and LCD" the display is extremely attractive. The post LG 55LK520 Review appeared first on Software And Social.
  • Yeast Infection No More Review

    30 Aug 2015 | 8:26 am
          Natural Yeast Infection remedy along with facilitation  Click Here to Visit The Official Web Site Yeast is a fungus scientifically called as Candida. Yeast infection is showing... The post Yeast Infection No More Review appeared first on Software And Social.
  • Sign in Hotmail The Best Email Provider

    30 Aug 2015 | 6:37 am
    Hotmail is of one the early free email service provider. It has more than 260 million active users and the amount is rising as the day goes by. It is... The post Sign in Hotmail The Best Email Provider appeared first on Software And Social.